Customer Experience & Marketing

Why organisations work with Sally Hogshead She brings a diagnosis, not a theory. The Fascination Advantage assessment gives leadership teams a shared vocabulary for what each person and each brand actually does best, drawn from data on more than a million respondents. Her commercial credibility is built on practice, not commentary. She wrote campaigns at Crispin Porter and Bogusky and her own agencies for MINI Cooper, Nike, Godiva and Harley-Davidson before turning that craft into a research-based system. Two New York Times bestsellers, Fascinate and How the World Sees You, give her arguments a published spine that internal teams can return to after the keynote. She translates the science of attention into work an executive can act on: how a sales team positions itself in nine seconds, how a leader is perceived in the first meeting, how a brand earns memory in a crowded category. Hall of Fame induction by the National Speakers Association places her in the top tier of professional speakers, measured by sustained client demand, not single-event reception. Biography highlights New York Times and Wall Street Journal bestselling author of How the World Sees You and Fascinate, the latter translated into more than twelve languages. Creator of the Fascination Advantage assessment, used by over a million professionals to identify communication and brand differentiation traits. Inducted into the CPAE Speaker Hall of Fame by the National Speakers Association. Former managing and creative director who opened the Crispin Porter and Bogusky Venice office in 2001 and previously co-founded Robaire and Hogshead. Built campaigns for MINI Cooper, Nike, Godiva, Coca-Cola and Harley-Davidson; advertising work held in the Smithsonian Museum of American History. Frequently featured by Fortune 500 teams and C-suite leadership groups to apply Fascinate research directly to brand and team positioning. Biography Most markets are not short of communication. They are short of memorable communication. The discipline of identifying what makes one brand, one team, or one senior leader stand out in a category where everyone sounds competent is where Sally Hogshead has spent twenty years of practice and research. Hogshead came up through the advertising industry as a copywriter at Fallon, Wieden and Kennedy, and The Martin Agency, then co-founded Robaire and Hogshead in 1998 before opening the Venice, California office of Crispin Porter and Bogusky in 2001 as managing and creative director. The campaigns she wrote for MINI Cooper, Nike, Godiva, Coca-Cola and Harley-Davidson hang in the Smithsonian Museum of American History. By the end of that decade, she had won close to every major international advertising award on record. The work since then has been about turning that craft into a system. Her two New York Times bestsellers, Fascinate and How the World Sees You, set out the research behind the Fascination Advantage assessment, a tool used by more than a million professionals and Fortune 500 teams to map how they are actually perceived rather than how they intend to be perceived. The distinction matters in commercial settings, where positioning is decided by the audience, not the speaker. Her induction into the National Speakers Association CPAE Speaker Hall of Fame placed her among fewer than 200 inductees since 1977. Senior teams hire her when they need to move from generic differentiation language to a specific account of why their organisation, product, or leadership team is the one a customer chooses to remember. Key speaking topics Brand differentiation and positioning Persuasion and attention in saturated markets Personal brand and executive presence Customer experience and marketing Sales communication and pitch effectiveness Team communication and perception Storytelling and business communication Ideal for CMOs, brand directors and marketing leadership teams Sales leaders and customer-facing organisations are rebuilding pitch and positioning CHROs and executive development leads are working on senior leader presence Founders and partners in professional services firms competing on differentiation Audience outcomes A specific, named view of where their brand or leadership team is currently differentiated, and where it is interchangeable A working vocabulary from the Fascination Advantage framework that teams can apply to pitches, profiles and internal communication Concrete examples drawn from MINI Cooper, Nike and other brands of how differentiation is constructed, not asserted A sharper assessment of what their customers and colleagues actually find memorable about them Editorial discipline on cutting filler messaging that is competent but forgettable

Why organisations work with Samuel J Scott He argues the brand-versus-performance trade-off in CFO language, which is the conversation that actually decides marketing budgets in a downturn. He is a current Head of Marketing at a connected TV advertising platform, so the case studies are operating reality, not retrospective consulting. His Promotion Fix column in The Drum has run since 2017, giving senior marketers a reference point on advertising effectiveness most peers in the room already read. He holds a WARC Master of Advertising Effectiveness and Marketing Week Mini-MBAs, which is unusually formal training for a working marketer presenting to boards. He takes a public contrarian line on adtech and AI marketing hype, useful for leadership teams tired of vendor pitches dressed as keynotes. Biography highlights Head of Marketing, Adte, a connected TV advertising platform. Columnist of The Promotion Fix in The Drum since 2017; previously a contributing columnist for TechCrunch and Moz. Master of Advertising Effectiveness, WARC, UK. Mini-MBAs in Marketing and Brand Management, Marketing Week, London. 2019 juror, UK Advertising Association Young Lions, the UK Cannes Lions qualifier. Former Director of Marketing at Logz.io and Head of Marketing at Faddom in the Israeli B2B tech sector. Biography In a downturn, the marketing line is the easiest to cut and the most commonly mis-cut. Performance budgets get protected because they are measurable. Brand budgets get reduced because they are not. Within two years, the performance machine stops compounding because the brand has stopped feeding it. That is the argument Samuel J Scott has been making in The Drum’s Promotion Fix column since 2017, and in keynotes for marketing leadership teams across more than two dozen countries. He is one of the few speakers on this subject who is also a working operator, currently Head of Marketing at the connected TV advertising platform Adte, and previously a marketing director in the Israeli B2B technology sector at companies including Logz.io and Faddom. His credentials sit on the technical side of the discipline. A Master of Advertising Effectiveness from WARC, two Mini-MBAs in marketing and brand management from Marketing Week in London, and CIM certifications across marcom planning, copywriting and AI marketing tools. He served as a jury member for the UK Advertising Association’s 2019 Young Lions, the UK qualifier for Cannes. The editorial register is contrarian. Scott has built a reputation for arguing against marketing fashion, whether that is uncritical AI adoption, attribution theatre, or brand purpose campaigns that cannot survive a CFO’s scrutiny. Audiences leave with a sharper view of how to spend a marketing budget when growth gets harder, not a slide deck of trends. Key speaking topics Brand and performance advertising Marketing effectiveness and measurement Defending marketing budgets in downturns B2B marketing and brand-led growth AI in marketing communications Adtech and connected TV Marketing communications strategy Ideal for CMOs and marketing directors under pressure to justify brand spend to a CFO. B2B technology marketing leaders rebuilding a brand layer above lead-gen. Boards and executive teams reviewing marketing as a commercial function, not a cost line. Marketing communications and agency teams negotiating AI-era budget assumptions. Audience outcomes A working language for arguing brand investment in financial terms. A clearer split between what performance media can do and what only brand work delivers. A sceptic’s filter on AI marketing claims from agencies and adtech vendors. A defensible structure for marketing budgets through a downturn. Specific reference points from current B2B technology marketing practice.

Why organisations work with Sarah Willingham She has run the full arc of a hospitality business: founding The London Cocktail Club, taking Nightcap to AIM as its founder-CEO, acquiring four bar groups under it, and steering the group back into private ownership. That gives audiences a working perspective on growth, M&A and capital markets in one voice. Her acquisition record is concrete: London Cocktail Club, Adventure Bar Group, Barrio Familia and The Piano Works rolled into Nightcap inside two years. Buyers booking on M&A integration get a CEO who has done it on a public balance sheet. She brings an operator’s view of consumer demand, not a consultant’s. Bombay Bicycle Club went from six sites to seventeen under her, Cocktail Club from one site to ten, before either was sold or absorbed. She speaks with credibility on building through downturns. Nightcap was floated and grown through pandemic trading and the cost-of-living squeeze, then taken private when the public-market route stopped working. Few founder speakers have lived that decision in real time. Biography highlights Founder and CEO of Nightcap PLC, the bar group behind The Cocktail Club, Adventure Bar Group, Barrio Familia and The Piano Works. Co-founder of The London Cocktail Club (2010), grown to ten sites before acquisition by Nightcap in January 2021. Acquired The Bombay Bicycle Club through The Clapham House Group in 2004, expanded it to seventeen sites, exited in 2007. Investor on BBC Two’s Dragons’ Den, Series 13 and 14, from 2015. Previously a judge on Raymond Blanc’s BBC Two series The Restaurant. MBA, Cranfield School of Management. Honorary doctorates from Staffordshire University, Cranfield University and Oxford Brookes University. Business Leader of the Year, Publican Awards 2023. Biography The London Cocktail Club opened a single site on Goodge Street in 2011. A decade later it sat at the centre of a listed bar group that had also bought Adventure Bar Group, Barrio Familia and The Piano Works. Sarah Willingham co-founded the original chain and, with her husband Michael, founded Nightcap PLC to roll it up. That arc is unusual. Most founders in hospitality build one concept and stop. Willingham has built, sold, listed and acquired across consumer brands for two decades, starting with the purchase of Bombay Bicycle Club through The Clapham House Group in 2004 and a profitable exit three years later. The Cranfield MBA and the honorary doctorates from Staffordshire, Cranfield and Oxford Brookes followed the operating record, not the other way round. Her public profile is anchored in BBC Two’s Dragons’ Den, where she invested through Series 13 and 14, and earlier in The Restaurant alongside Raymond Blanc. Inside the industry the credibility comes from running Nightcap as a listed CEO through pandemic trading, a cost-of-living squeeze, and the eventual decision to take the group private when the AIM listing stopped paying for itself. For audiences in growth, scale-up and consumer strategy, that record translates into specifics: how to evaluate an acquisition target, when to integrate and when to leave a brand alone, what listed life actually demands of a founder, and when to walk a company out of the public market. The 2023 Publican Awards Business Leader of the Year reflects the industry view of how she has handled it. Key speaking topics Founder-led scale-up Mergers, acquisitions and brand integration Hospitality and consumer growth strategy Listing, operating and delisting on AIM Investor decision-making and dealflow Building consumer brands through downturns Female founder leadership in consumer markets Ideal for Founder and CEO audiences in consumer, hospitality, retail and lifestyle Corporate M&A, integration and post-acquisition leadership teams Investor and private-equity events, family-office gatherings, scale-up programmes Women-in-business and female-founder networks at senior level Audience outcomes A working view of how a consumer business moves from one site, to a chain, to a listed group. Specific lessons from four hospitality acquisitions executed inside two years on a public balance sheet. A grounded perspective on what listing changes for a founder, and when to undo it. A direct read on investor decision-making, drawn from years on Dragons’ Den and on her own deals.

Why organisations work with Scott Deming He ran the agency before he ran the keynote. Deming built Ryan Communications to 70 staff and around USD 30m in revenue, serving clients including Benjamin Moore and The Scotts Company, so his views on brand and customer experience come from operating accountability rather than observation. His thesis in The Brand Who Cried Wolf (Wiley, 2007) is unusually concrete for the category: brand is the cumulative outcome of every customer interaction, and most brands fail because they over-promise in marketing and under-deliver in operations. Powered by Purpose gives leadership teams a working language for connecting individual values to customer-facing behaviour, which is where most culture programmes break down. Client list spans regulated and operationally complex environments: AT&T, Verizon Wireless, General Motors, Pfizer, AstraZeneca, Delta Airlines, PwC, U.S. Treasury, McDonald’s of Eastern Europe. Useful when buyers want a speaker who has worked inside their kind of complexity, not adjacent to it. He writes regularly for Entrepreneur on customer experience, leadership and innovation, which keeps the material in active circulation rather than locked to a single book cycle. Biography highlights Author, The Brand Who Cried Wolf: Deliver on Your Company’s Promise and Create Customers for Life (John Wiley & Sons, 2007). Author, Powered by Purpose: Identify Your Values, Discover Your Purpose, and Build Success for Life! Founder of Deming Advertising in 1986, later Ryan Communications Inc.; grew the agency to 70 employees and approximately USD 30m in annual revenue before exit in 2003. Regular contributor to Entrepreneur on customer experience, brand, leadership and innovation. Keynote and training work for AT&T, Verizon Wireless, General Motors, Delta Airlines, Pfizer, AstraZeneca, PricewaterhouseCoopers, U.S. Treasury, Hershey Foods, McDonald’s of Eastern Europe, 3M, Chipotle and Frito-Lay, among others. Founder and former board member, Service Nation / Service Roundtable. Biography Brand promises are written in marketing and broken in operations. The book that captures this most directly is The Brand Who Cried Wolf, published by John Wiley & Sons in 2007. Its argument is that customer loyalty is built or destroyed in the routine interactions that no advertising campaign can paper over. That argument has a particular weight because the author spent seventeen years running the kind of agency that produces those campaigns. Scott Deming founded Deming Advertising in 1986 and rebuilt it as Ryan Communications Inc., growing the agency to around 70 staff and USD 30m in revenue before exiting in 2003. Clients included Benjamin Moore and The Scotts Company. The view of brand as an operating outcome, not a creative output, was formed inside that business. His second book, Powered by Purpose, extends the thesis inward. Customer experience is downstream of culture, and culture is downstream of whether individual employees understand their own values and how those values show up in the work. The book is the basis for his leadership keynote, which leaders use as the language for connecting purpose to customer-facing behaviour. The platform work spans large, operationally complex organisations: AT&T, Verizon Wireless, General Motors, Pfizer, AstraZeneca, Delta Airlines, PricewaterhouseCoopers, U.S. Treasury, McDonald’s of Eastern Europe and others. He writes regularly for Entrepreneur on customer experience, brand, leadership and innovation, and he was a founding board member of Service Nation / Service Roundtable, the network for service-business owners in the trades. Key speaking topics Customer experience and brand loyalty Brand strategy and brand promise Purpose-driven leadership and culture Employee engagement and customer-facing behaviour Sales and customer service performance Innovation in customer-led organisations Ideal for CMOs, CXOs and brand leaders looking to close the gap between marketing promise and customer reality. CEOs and operating leaders accountable for culture as a commercial lever, not an HR slogan. Heads of customer service, sales and retail operations in regulated or franchised environments. Franchise networks, dealer groups and service-business associations where the brand is delivered by independently operated front lines. Audience outcomes A clearer test for whether your brand promise survives contact with your actual customer journey. A working model for connecting employee purpose and values to customer-facing decisions. Practical changes to customer service routines, from frontline scripts to escalation policy, that compound into loyalty. Confidence that culture work has a measurable commercial return, not just a wellbeing one. A shared internal language for talking about brand as an operational discipline rather than a creative one.

Why organisations work with Scott Steinberg A method for foresight that produces decisions, not predictions. The POP FUTURE workshop format converts trend analysis into specific moves on product, talent, and customer strategy. A working library of 30 published books across futurism, innovation, change, and digital transformation, which means buyers can match a programme to a specific board agenda rather than a generic keynote. Direct advisory exposure to Fortune 500 operators and US defence leadership, including IBM, PwC, Intel, Microsoft, and the US Department of Defense, with the language and pace that environment demands. A trends franchise visible through CNBC, BBC, NPR, and Forbes, which gives senior audiences confidence that the speaker on stage is the same voice they have heard analysing the market elsewhere. Biography highlights CEO of FutureProof Strategies and of BIZDEV, the International Association for Business Development and Strategic Partnerships. Author of Make Change Work for You (Perigee/Penguin) and Think Like a Futurist, part of a published catalogue of more than 30 books. Named Master of Innovation by Fortune magazine. Contributor and on-air expert for CNBC, BBC, CNN, NPR, ABC, CBS, and Fox Business; columnist for Forbes and Reader’s Digest. Advisory and consulting work with IBM, PwC, Intel, Sony, Microsoft, MTV, ESPN, American Express, and the US Department of Defense. Creator of the POP FUTURE methodology and the What’s the Future of…? and The Future is Yours applied foresight tools. Biography Most foresight work stops at the trend chart. Boards see the slide on AI, demographics, or customer behaviour, agree it matters, then return to the operating decisions in front of them. Scott Steinberg’s work is built around closing that gap. His POP FUTURE methodology and the What’s the Future of…? workshop tools are designed to take a leadership team from “this trend is real” to “this is what we do on Monday”. That bias toward decision shows up across his published catalogue. Make Change Work for You, published by Perigee, frames future-proofing as a set of practical disciplines for individuals and teams. Think Like a Futurist extends the same logic to enterprise planning. Across more than 30 books, the through-line is the same: foresight as an operating capability, not a corporate trend report. The credentials behind that argument are unusually broad. He runs FutureProof Strategies and BIZDEV, advises IBM, PwC, Intel, Microsoft, and the US Department of Defense, and was named Master of Innovation by Fortune. CNBC, BBC, NPR, and Forbes use him as a recurring voice on technology, work, and consumer behaviour, which means his audiences arrive already familiar with how he reasons. For senior buyers, the practical value is range. Boards working on AI adoption, generational change, customer experience, or change fatigue can put him in front of any of those audiences and get the same disciplined translation from trend to decision. That is what makes him useful when the brief is wide, the audience is mixed, and the agenda is more than a single topic. Key speaking topics Strategic foresight and future-proofing Artificial intelligence and the future of business Change leadership and innovation Digital transformation Customer experience and consumer trends Generational shift and future of work Organisational culture and resilience Ideal for Board and executive committee strategy offsites setting a multi-year agenda Transformation, innovation, and digital leaders running enterprise-wide change programmes CMOs and customer experience leaders planning around generational and behavioural shift Industry events where a mixed senior audience needs a single integrating view of technology, work, and customer trends Audience outcomes A working definition of what futurism is and is not, and how to use it inside an existing planning cycle A short list of the trends most likely to reshape the audience’s industry over the next planning horizon A method for translating trend analysis into specific decisions on product, customer, and workforce Language and frames that make foresight defensible to a sceptical board or investment committee

Why organisations work with Sean Pillot de Chenecey He turned the trust collapse into a working brand discipline. The Post-Truth Business, his Kogan Page bestseller, gives commercial leaders a concrete language for authenticity at a time when most marketing advice is still optimising for awareness. He sits inside formal futures-studies practice, not only commercial consulting. As UK Associate Partner at the Copenhagen Institute for Futures Studies, he runs the institute’s Foresight-Driven Innovation course, which he applies to client brand and innovation work. He holds office in the global futures-studies field. As Director of Public Affairs at the World Futures Studies Federation, the UNESCO-partnered global body for futures studies scholarship, he operates inside the same institutional network as the academics, policy specialists and foresight practitioners shaping how organisations think about long-range change. He has been doing trends and foresight long enough to know what holds. Co-founding The Future Laboratory in the 1990s, then operating his own consultancy Brand Positive, gives him three decades of pattern recognition across consumer, cultural and commercial cycles. His podcast, The New Abnormal, approaching 300,000 downloads, keeps him in continuous dialogue with academics, operators and activists shaping how organisations are perceived, which feeds directly into client work. Biography highlights Author of The Post-Truth Business (Kogan Page), No. 1 Business Bestseller, on rebuilding brand authenticity in a distrusting world. Author of Influencers and Revolutionaries (Kogan Page), shortlisted for the Business Book of the Year Awards. UK Associate Partner, Copenhagen Institute for Futures Studies, leading the Foresight-Driven Innovation course. Director of Public Affairs, World Futures Studies Federation, the UNESCO-partnered global body for futures studies scholarship. Co-founder of trend forecasting agency The Future Laboratory; founder of independent strategy consultancy Brand Positive. Host of The New Abnormal podcast, approaching 300,000 downloads. Agenda contributor to the World Economic Forum; visiting lecturer at University of the Arts London (Central Saint Martins, London College of Fashion), the Royal College of Art, the University of Brighton and other leading creative and business schools for more than two decades. Biography Most brand thinkers stop at narrative. Most futurists stop at the macro picture. Sean Pillot de Chenecey works the join between the two, and that is where his commercial value sits. His Kogan Page bestseller The Post-Truth Business argued that brand authenticity, not louder advertising, is the operating answer to collapsing customer trust, and gave senior marketers a working framework rather than a critique. His career put him in the right place to take that argument seriously. In the 1990s he co-founded The Future Laboratory, the trend forecasting agency, before running his own consultancy Brand Positive for clients across consumer, financial services and technology. The Copenhagen Institute for Futures Studies brought him in as UK Associate Partner, and he leads the institute’s Foresight-Driven Innovation course, used by organisations who want innovation work grounded in real scenario method rather than ideation theatre. He also serves as Director of Public Affairs at the World Futures Studies Federation, the UNESCO-partnered global peak body for futures studies scholarship. His second book, Influencers and Revolutionaries, shortlisted for the Business Book of the Year Awards, mapped the founders, technologists and activists actually moving markets. The New Abnormal, his podcast, has crossed 250,000 downloads and now functions as a working research instrument; he is in continuous conversation with the academics, operators and cultural figures who shape how organisations are perceived. He has lectured on strategy and innovation at Central Saint Martins, the Royal College of Art, Chelsea College of Art, LSBU Business School, Miami Ad School, OMNES/INSEEC and the University for the Creative Arts for more than twenty years, and contributes to the World Economic Forum’s agenda. The combination, three decades of trends practice plus a formal futures-studies foothold plus a published thesis on trust, is what brings him into rooms where the brief is brand authenticity, customer trust or innovation strategy under uncertainty. Key speaking topics Brand authenticity and customer trust Foresight-driven innovation Megatrends and scenario planning Consumer behaviour in a post-truth environment Marketing strategy under uncertainty Anticipatory leadership Politics, philosophy and the future of business Ideal for CMOs, brand directors and customer experience leaders rebuilding trust with sceptical audiences. Chief strategy officers and innovation leads who need foresight integrated into commercial planning. Boards and executive committees setting brand and reputation direction in a low-trust environment. Marketing, communications and insight teams refreshing their approach to consumer and cultural change. Audience outcomes A working definition of brand authenticity that holds up against current consumer scepticism. A clearer view of which megatrends actually intersect with the audience’s commercial decisions, and which are noise. A method for moving from trend awareness to innovation choices that survive contact with the operating plan. Sharper questions about where customer trust is being earned, eroded or faked inside the organisation today.

Why organisations work with SeenThroughGlass He brings a working creator’s audience instinct into the room. Brands get a host who has spent a decade testing what holds attention on a phone screen, not a presenter reading a script. Direct access to the supercar and motorsport world. His interview series Behind The Glass has put him opposite Sebastian Vettel, Jenson Button and Max Chilton, which translates into credible panel chemistry with senior automotive guests. Proven commercial partnerships with Shell, Pirelli and Harman Kardon. He has worked inside major brand activations, not just commented on them. Recognised reach. Named in The Sunday Times Top 50 UK Influencers list, with cumulative video views in the tens of millions across an audience that car, lifestyle and luxury marketers spend heavily to reach. A founder’s view of the creator economy. He has built, monetised and scaled the channel himself, which lands well with marketing leadership trying to make sense of where their influencer spend actually goes. Biography highlights Founder of Seen Through Glass, an automotive YouTube channel launched in 2014 that reached 100,000 subscribers in its first year and has accumulated tens of millions of views. Named in The Sunday Times Top 50 UK Influencers. Host of Behind The Glass, a weekly automotive podcast and interview series featuring senior figures from motorsport and the supercar community. Brand collaborations with Shell, Pirelli and Harman Kardon. On-camera work with Formula 1 drivers including Sebastian Vettel, Jenson Button and Max Chilton. Creator of Drive The World, a 2019 six-continent road trip series documenting global car culture. Biography Most car brands are still organised around the assumption that the buyer walks into a showroom. The buying decision now happens on a phone, mediated by a small group of creators whose audiences spend hours a week watching them drive, review and argue about cars. Sam Fane is one of them. He founded Seen Through Glass in 2014, after a stint in PR in Mayfair and early experiments shooting point-of-view footage on Google Glass. The channel reached 100,000 subscribers in its first year. A decade on, it has accumulated tens of millions of views across road trips, ownership videos, motorsport coverage and long-form interviews. His interview platform, Behind The Glass, has hosted Sebastian Vettel, Jenson Button and Max Chilton, alongside dealers, designers and other figures inside the supercar economy. Brand work with Shell, Pirelli and Harman Kardon has put him on the commercial side of automotive content as well as the editorial side. The Sunday Times named him in its Top 50 UK Influencers list. For events, that combination matters in a practical way. Automotive, luxury and lifestyle brands often need a host who can interview a Formula 1 driver, moderate a panel of marketing leaders and hold an audience that has spent the day on its phones. Fane has done all three for a living for ten years. Key speaking topics Automotive content and the creator economy The supercar and luxury car market Building a media brand on YouTube Brand partnerships and influencer commerce Motorsport and Formula 1 culture Awards hosting and on-stage interviewing Ideal for Automotive OEMs, dealerships and aftermarket brands running customer or trade events Luxury, lifestyle and watch brand marketing leadership Motorsport and motoring industry awards CMOs and brand directors reviewing influencer and content strategy Audience outcomes A clearer view of how automotive buying attention has shifted from showroom to screen. A working sense of what makes a brand partnership land with a creator audience and what makes it fail. Direct, on-stage insight from a creator who has built a business on the platform marketers most often misunderstand. A confident, well-paced event with a host who is comfortable opposite senior automotive and motorsport figures.

Why organisations work with Shane Feldman He built Count Me In from a high-school project into a global incubator that has initiated more than 30,000 community ventures across 104 countries. The operator credentials are unusual in the engagement space. His research is field-built, not desk-built. Feldman has embedded himself in more than 100 cities across six continents to study how communities form, hold, and break, and translates that fieldwork into corporate retention frameworks. His client list (Google, Disney, Microsoft, Mercedes-Benz, PwC, TD Bank, Kaiser Permanente, Netflix, Coca-Cola, YPO) signals a buyer base of large, complex employers who use him for substantive HR and culture interventions, not motivational filler. He carries genuine media credibility (A&E “Undercover High”, coverage by Forbes, People, Larry King, Oprah) that lifts the marketing weight of the engagement around a keynote. Recognised by the White House, the United Nations, and the Prime Minister of Canada for community leadership work, which makes the substantive claim on community expertise defensible rather than rhetorical. Biography highlights Founder and CEO of Count Me In, a social entrepreneurship incubator with more than 30,000 ventures launched across 104 countries. Author of “A Kids Book About Community” (A Kids Co., 2020). Cast member of A&E docuseries “Undercover High” (2018), an embedded social experiment in a US public high school. Recognised by the White House, the United Nations, and the Prime Minister of Canada for achievements in community leadership. Keynote speaker for Google, Disney, Microsoft, Mercedes-Benz, PwC, YPO, TD Bank, Shopify, Kaiser Permanente, Netflix, and Coca-Cola. Featured by Forbes, People Magazine, Larry King, and Oprah. Biography Most large employers now lose people not for reasons their engagement surveys can name. Compensation, perks, and policy are not the friction point. Belonging is. The organisations that retain talent in this environment are the ones treating workplace community as an operating problem rather than a soft one. Shane Feldman’s career has been an unusually direct route into that problem. He founded Count Me In in 2008 as a teenager in Toronto after a difficult school transition; the organisation has since grown into a social entrepreneurship incubator with members across 104 countries and more than 30,000 ventures initiated. The work has been recognised by the White House, the United Nations, and the Prime Minister of Canada. The frameworks he brings to corporate audiences come from two sources that rarely sit together. One is operator experience running a global organisation built around commitment, service, and retention. The other is field research; Feldman has embedded in more than 100 cities across six continents to study how communities form and hold. He translates that into structured tools for HR, sales, and leadership audiences, packaged as “Passport” keynotes covering team retention, customer loyalty, future-of-work, and AI integration. The corporate roster reflects how the work travels. Google, Disney, Microsoft, Mercedes-Benz, PwC, YPO, TD Bank, Shopify, Kaiser Permanente, Netflix, and Coca-Cola have all booked him on engagement, culture, and retention briefs. Key speaking topics Workplace community and belonging Employee engagement and retention Customer loyalty and relationship-driven sales Future of work and hybrid team performance Humanising AI in the workplace Inclusive and community-centred leadership Talent attraction and culture design Ideal for CHROs and CPOs running engagement, retention, and culture programmes Sales and customer success leaders rebuilding loyalty in low-trust markets Conferences focused on the future of work, hybrid productivity, and AI integration Membership organisations (YPO, EO, professional bodies) addressing community and connection Audience outcomes A clear read on why engagement and retention initiatives fail when they treat community as a soft outcome. Practical mechanisms for building belonging at team and organisation level, drawn from Count Me In’s operating playbook. A vocabulary for talking about workplace community that connects people strategy to commercial outcomes. A set of usable frames for integrating AI into work without eroding the human relationships that drive retention.

Why organisations work with Shiza Shahid She has built a global non-profit alongside a Nobel laureate and a viral consumer brand from the ground up, which gives boards a credible voice on what purpose looks like inside a P&L rather than on a slide. Our Place put a specific commercial bet on multicultural cooking and on cookware made without PFAS, PTFE and PFOA. She can speak about how a values position becomes a product specification and a category position. Through NOW Ventures and her AngelList partnership, she has seen hundreds of early-stage decks from mission-led founders. She can tell a corporate audience which purpose-led strategies are creating real growth and which are positioning. Her arc from McKinsey analyst to non-profit CEO to consumer founder to seed investor gives her language that translates across the room, from a CFO to a brand lead to an innovation team. Biography highlights Co-founder and founding CEO of the Malala Fund, established in 2013 with Malala Yousafzai to advance girls’ education in Pakistan and across Africa. Co-founder and Co-CEO of Our Place, the direct-to-consumer kitchenware brand behind the Always Pan, launched in 2019. Founder of NOW Ventures, an early-stage fund launched in 2017 in partnership with AngelList, backing mission-driven technology startups. Author of Dinner at Our Place: Recipes for Gathering, published by HarperCollins in 2025 with eleven chefs and tastemakers. BA, Stanford University, graduated with University Distinction; former business analyst, McKinsey & Company, Dubai. Named to TIME’s 30 Under 30 People Changing the World and Forbes’ 30 Under 30 Social Entrepreneurs; honoured as a Tribeca Disruptive Innovator. Biography A teenage activist in Islamabad set up a summer camp for Malala Yousafzai and other Pakistani girls in 2009. Three years later, after Malala was shot, that camp became the foundation for the Malala Fund. Shiza Shahid was the founding CEO, working alongside Malala and her father Ziauddin to build a global organisation focused on girls’ education in Pakistan, Nigeria, Kenya and Sierra Leone. The Malala Fund was a lesson in scaling a mission. The Our Place chapter, which started in 2019 with husband Amir Tehrani and co-founder Zach Rosner, was a lesson in scaling a product. The brand bet that multicultural cooking and toxin-free cookware were a commercial proposition, not a niche, and the Always Pan answered that bet with a 30,000-person waitlist on release. NOW Ventures, launched in 2017 with AngelList, is the third lens. Shahid writes early cheques into mission-led founders in technology, with an explicit emphasis on women and diverse entrepreneurs. The fund gives her a constant view of which purpose-led businesses are converting into commercial substance, and which are still positioning. Her cookbook, Dinner at Our Place, published by HarperCollins in 2025, sits on top of that body of work. The recipes are written with eleven chefs and tastemakers, and the book is structured around hosting as a cultural act. It is the most concrete expression yet of the conviction that drives her companies: that culture, commerce and care are not separate categories. Key speaking topics Mission-driven entrepreneurship and scale Purpose as a commercial proposition Building a consumer brand from launch Women and diverse founders in early-stage tech Girls’ education and social impact Inclusive brand and product design Investing in technology for global challenges Ideal for CEOs and founders building purpose-led consumer brands and DTC businesses Chief marketing, chief brand and chief sustainability officers in consumer goods Corporate venture, innovation and ESG teams designing new mission-led ventures Women in leadership programmes, founder networks and philanthropy boards Audience outcomes A grounded view of how a mission becomes a product specification, a brand position and a category bet, not a marketing line. A clearer read on which purpose-led commercial strategies are creating growth and which are signalling. A working vocabulary for backing women and diverse founders in early-stage technology, from someone who writes cheques. A direct account of how a non-profit at global scale and a consumer brand at viral scale are built from the same founder discipline.

Why organisations work with Simon Moore He runs a working behavioural science consultancy, IB (formerly Innovationbubble), with documented commercial case results including a 51% conversion uplift for a fashion brand and an 11% churn reduction in a banking client. He is a chartered psychologist with a PhD in psychobiological psychology, not a populariser of other people’s research, which is rare in the behavioural-economics speaker market. He won the Gold Retail Nudge Award in 2015 for retail behavioural work, a credential that maps directly to commercial decision-makers. His client list spans BBC, HSBC, Aviva, Virgin Atlantic, Pfizer, Sony, FedEx, Microsoft and the Financial Times, so the work has been pressure-tested in regulated, high-stakes commercial environments. He moves between consumer-facing strategy and internal employee behaviour, which lets the same engagement speak to a CMO and a CHRO without breaking apart. Biography highlights CEO and Partner of IB (Innovationbubble), an award-winning behavioural science consultancy applying psychology to commercial strategy. PhD in psychobiological psychology and Chartered Psychologist with the British Psychological Society. Former Academic Leader in Psychology at London Metropolitan University. Co-author of the undergraduate textbook “Complete Psychology” (first edition 2008). Winner of the Gold Retail Nudge Award (2015) for behavioural work with retail clients. Has advised commercial clients including BBC, HSBC, Aviva, Virgin Atlantic, Pfizer, Sony, FedEx, Microsoft and the Financial Times, and is a regular UK media commentator on consumer psychology. Biography Most commercial strategies are built on what people say they will do. Surveys, focus groups, stated-preference research, customer panels. The data is clean, the models are tidy, and the behaviour at the till, the renewal point, or the checkout button still surprises everyone. That gap is where Dr Simon Moore works. Moore is a Chartered Psychologist with a PhD in psychobiological psychology and CEO of IB, the behavioural science consultancy he founded as Innovationbubble. The firm uses psychological methods, not opinion, to investigate why customers and employees actually behave as they do, then translates those findings into pricing decisions, brand communications, retention design and internal change programmes. Clients have included BBC, HSBC, Aviva, Virgin Atlantic, Pfizer, Sony, FedEx, Microsoft and the Financial Times. Before founding the consultancy, he was Academic Leader in Psychology at London Metropolitan University and is co-author of the textbook “Complete Psychology”, used on undergraduate degree programmes. The academic foundation matters because most of the behavioural-economics speaker market is built on a few thin layers of summary. Moore is one of a small group of practitioners who built the underlying science before commercialising it, and the difference shows up in the specificity of what he recommends. In 2015, Innovationbubble won the Gold Retail Nudge Award for retail behavioural work. The case studies that travel with him are unusually concrete for the field: a 51% conversion uplift through reworked product descriptions in fashion, an 11% churn reduction in a banking client. He is a regular UK media voice on consumer psychology and behavioural intervention, but the booking case is operational, not editorial: he is hired by commercial leaders who have run out of conventional explanations for the numbers in front of them. Key speaking topics Behavioural science in commercial strategy Consumer decision-making and the say-do gap Psychology of brand communication and storytelling Customer loyalty, trust and retention Pricing, value perception and choice architecture Psychology of organisational change and employee behaviour The psychology of AI and human response to automated systems Ideal for CMOs, brand directors and customer experience leads are facing flat returns on conventional campaigns and CX investments Commercial directors and pricing leads working on retention, subscription and value-perception problems CHROs and change leads running internal behaviour-change programmes alongside the consumer-side work Boards and executive teams in regulated sectors (financial services, healthcare, telecoms) where customer trust drives commercial outcomes Audience outcomes A working vocabulary for the psychological drivers behind specific commercial problems they own Concrete examples of behavioural interventions that have moved retention, conversion and trust metrics in named sectors A clear distinction between what behavioural science can credibly do and the marketing claims made on its behalf Direct prompts for re-examining pricing, messaging or CX assumptions that test well in research but underperform in market A more accurate read on how customers and employees will respond to AI-driven products, services and internal tools

Why organisations work with Simon T. Bailey Original research on workforce resilience. His State of Working America: Thriving in Resilience and Brilliance study surveyed over 1,000 US workers and underpins his keynotes with current data rather than received wisdom. A customer experience playbook rooted in operational reality. His SPARK methodology distils what he learned as Sales Director of the Disney Institute into practices that frontline teams can apply. Award-winning published work. Resilience@Work won both the Next Generation Indie Book Award and the Independent Press Award, signalling editorial credibility beyond bureau-circuit hype. Reach that translates into recognition inside client organisations. His 14 LinkedIn Learning courses have reached more than 400,000 professionals, so audiences often arrive already familiar with the material. Biography highlights Founder and CEO, Brilliance Institute, Inc. Former Sales Director, Disney Institute (seven years as a Disney cast member). Author of 11 books, including Release Your Brilliance (HarperCollins), ranked No. 17 by 800-CEO-Read among the top 100 books being read by corporate America. Resilience@Work recipient of the Next Generation Indie Book Award and the Independent Press Award. Named to Success magazine’s Top 25 thought leaders alongside Brené Brown, Tony Robbins, and Oprah Winfrey. 14 LinkedIn Learning courses with a combined audience of 400,000+ professionals. Executive MBA, University of East London; three honorary doctorates, most recently a Doctorate of Science in Business Administration from Cleary University. Biography Disney spent decades teaching the world that service is a system, not a personality trait. Bailey was inside that system as Sales Director of the Disney Institute, and his work since has carried that operating discipline into the wider corporate world. The premise of his current research is straightforward. Engagement scores plateaued during the pandemic and have not recovered. His State of Working America: Thriving in Resilience and Brilliance report, drawn from over 1,000 US workers, gives leaders an evidence base for why and what to do about it. Resilience@Work, the book built on that research, won the Next Generation Indie Book Award and the Independent Press Award. The intellectual through-line across his 11 books is the connection between how people feel about their work and what customers experience at the other end. Release Your Brilliance, published by HarperCollins, was ranked among the top 100 books being read by corporate America. His SPARK methodology turns that thesis into operating practice for frontline teams. His reach inside organisations is unusual for a keynote author. 14 LinkedIn Learning courses have placed his material in front of 400,000+ professionals, which is why Success magazine listed him among its Top 25 thought leaders, in the company of Brené Brown, Tony Robbins, and Oprah Winfrey. Key speaking topics Workforce resilience Employee engagement and retention Customer experience and service culture Leadership development Personal and professional brilliance Inclusive and values-based leadership Ideal for CHROs and chief people officers rebuilding engagement after sustained workforce fatigue Customer experience and service leaders translating brand promise into frontline behaviour Sales and commercial leadership teams looking to renew energy and conviction HR and L&D summits, organisational town halls, and customer-facing field events Audience outcomes A current evidence base, drawn from Bailey’s State of Working America research, on what is driving disengagement and what restores it. The SPARK service framework, translated into specific behaviours frontline teams can adopt the following week. Renewed conviction in the link between how employees feel and what customers experience. A vocabulary leaders can use to talk about resilience and brilliance without slipping into wellness platitudes.

Why organisations work with Simon Woodroffe He has founded and sold two category-defining hospitality brands, YO! Sushi, sold to Zensho Holdings for £494 million in 2023, and YOTEL, the compact airport hotel now operating internationally. The founder story is specific and verifiable: Ernst & Young Entrepreneur of the Year in 1999, OBE in 2006, and a business built initially on extended supplier payment terms rather than venture capital. His appearance on the first series of Dragons’ Den gives him a recognisable profile with UK and Commonwealth audiences who grew up with the format. His career before entrepreneurship, stage design for major rock artists, extreme-sports TV production, gives his session a different register from the MBA-style founder speaker, more creative and more usable by brand and product audiences. His philanthropic work on prison rehabilitation with Make Justice Work adds a credible social-purpose thread for organisations running CSR or purpose-led events. Biography highlights Founder of YO! Sushi (1997), sold to Zensho Holdings for £494 million in 2023 Founder of YOTEL (2007); over 1,000 rooms across three countries by 2016 Appeared as an investor on the first series of BBC’s Dragons’ Den Ernst & Young Entrepreneur of the Year (1999); OBE (2006) for services to the hospitality industry Earlier career as theatre stagehand and stage designer for Rod Stewart, Jethro Tull and others Author of The Book of Yo! Biography YO! Sushi was the first conveyor-belt sushi brand in the UK, and for most of a generation it was the restaurant that taught British diners what the category was. Simon Woodroffe founded it in 1997 with extended supplier payment terms rather than investor capital, and spent the following decade turning it into a national brand before selling the controlling stake in 2003. In 2023 the business was sold to Zensho Holdings for £494 million. His second brand, YOTEL, launched in 2007, took the compact airline cabin as the template for airport hotel rooms at Gatwick and Heathrow and has since scaled internationally. The route into hospitality was unusual. Woodroffe left Marlborough College at sixteen with two O-levels and worked as a theatre stagehand before moving into stage design for rock artists, including Rod Stewart and Jethro Tull, and later into television work selling concert rights and producing extreme-sports programming. The creative and production experience shows up in how his hospitality brands are designed: the tableside call buttons and self-heating plates at YO! Sushi, the airline-cabin compression at YOTEL. Public recognition followed the commercial record. He was named Ernst & Young Entrepreneur of the Year in 1999, appointed OBE in 2006 for services to the hospitality industry, and appeared as one of the original investors on the first series of Dragons’ Den. His book The Book of Yo! codified his operating philosophy for entrepreneurs. For founder, hospitality, retail and brand audiences, Woodroffe brings a relatively rare combination: two category-defining consumer brands, a creative-industries background that informs the product design, and a direct, unguarded speaking style shaped by years in front of audiences on and off camera. His continuing work on prison rehabilitation rounds out the profile for CSR-oriented events. Key speaking topics Entrepreneurship and building consumer brands from nothing Creativity and business-model innovation in hospitality Financing growth with limited capital Customer experience and brand design Reinvention across creative and commercial industries Purpose, rehabilitation and business as a force for good Ideal for Entrepreneur and founder-focused events, particularly in hospitality, retail and consumer brands Corporate innovation, marketing and customer-experience conferences Leadership and all-hands events needing a main-stage creative-business voice Awards dinners and after-dinner engagements looking for a recognisable UK entrepreneur with a Dragons’ Den profile Audience outcomes A founder’s operating account of how YO! Sushi and YOTEL were actually built and financed Reference points from two category-defining hospitality brands applicable to the audience’s own brand or innovation agenda A creative-industries view of customer experience and design that is different from a standard consulting frame Direct material for founder and leadership cohorts on risk, reinvention and brand longevity