Customer Experience & Marketing

Why organisations work with Sophie Morgan A founder credential rather than a commentator one. Morgan built Rights On Flights into the Assisted Air Travel Act, presented at the House of Commons in September 2023, after airline mishandling destroyed her wheelchair. Operator-grade media reach. Nearly a decade as a Channel 4 lead Paralympics presenter, NBC Paralympics host, Loose Women regular, and Conde Nast Traveller columnist gives her the platform to test what inclusion language actually lands. A production-company perspective on representation. Through Making Space Media, her first-look deal with Reese Witherspoon’s Hello Sunshine, she sits inside the commercial machinery of disability storytelling rather than commenting on it. A presenter who can host the room, not only speak from a lectern. Awards hosting, panel chairing and on-stage interview work are part of her core offer, useful when the brief is to run an event rather than fill a keynote slot. Biography highlights Lead presenter on Channel 4’s coverage of the Summer Paralympic Games for nearly a decade; presenter on NBC’s US Paralympics coverage. Author of Driving Forwards (Sphere/Little, Brown, 2022), a memoir on life after spinal cord injury. Founder of the Rights On Flights campaign; the Assisted Air Travel Act was presented at the House of Commons in September 2023. Co-founder of Making Space Media with Keely Cat-Wells, with a first-look unscripted deal with Reese Witherspoon’s Hello Sunshine. Regular panellist on ITV’s Loose Women; presenter of Living Wild, Fight to Fly, and Crufts; contributor to BBC Horizon, The One Show and Channel 4’s No Go Britain. Patron of Scope, Back Up and Human Rights Watch; voted into the UK’s Top 10 most influential people with a disability three years running. Biography A wheelchair was destroyed on a BA flight from Los Angeles to London in January 2023. The passenger was Sophie Morgan. Within weeks she had turned that single incident into Rights On Flights, the campaign that produced the Assisted Air Travel Act, presented at the House of Commons in September 2023 alongside MPs, airline industry figures and a White House delegation. That sequence, personal injury to legislative draft, is the pattern of her work. Morgan was paralysed from the chest down in a car crash at eighteen and has spent the years since translating private experience into public infrastructure. She is one of a small number of presenters with a physical disability working at broadcaster scale: lead presenter on Channel 4’s Summer Paralympics coverage for nearly a decade, NBC’s US Paralympics host, regular Loose Women panellist, and front of Channel 4 series including Living Wild and Fight to Fly. Her 2022 memoir Driving Forwards (Sphere/Little, Brown) sets out the argument that runs through her advocacy: the goal is not to overcome disability but to design environments in which disabled people can live well. The same argument shapes Making Space Media, the disabled-led production company she co-founded with Keely Cat-Wells in 2023, which holds a first-look unscripted deal with Reese Witherspoon’s Hello Sunshine and is building a talent pipeline on both sides of the camera. For organisations, the value is sharper than awareness. Morgan brings a working knowledge of where inclusion policy fails on contact with a real customer, employee or passenger, and a track record of forcing the response to be specific. She is a patron of Scope, Back Up and Human Rights Watch, and a Conde Nast Traveller columnist on accessible travel. Key speaking topics Disability inclusion and accessibility in the workplace Authentic representation of disabled people in media and brand Accessible travel and consumer experience Resilience after life-changing injury Campaigning, advocacy and policy change Inclusive event design and audience access Ideal for CHROs and DEI leads designing accessibility into hiring, retention and physical workplace CMOs, brand and customer experience leaders responsible for disabled customers and audiences Travel, hospitality, aviation and live events businesses with disabled customer touchpoints Conference and awards organisers seeking a host with on-screen credibility and inclusion fluency Audience outcomes A sharper sense of where inclusion policy and lived accessibility diverge in their own organisation Concrete examples of how disabled customers and employees experience services, drawn from broadcast, travel and consumer brand contexts A working understanding of how the Rights On Flights campaign turned a single incident into policy, and what that model implies for corporate accountability Renewed confidence to commission, hire and represent disabled talent inside their own commercial pipeline

Why organisations work with Stephen Attenborough He built the commercial foundation of an entirely new industry. Joining Virgin Galactic as employee number one in 2004, he created the customer journey, pricing, brand and trust architecture for a product that did not yet fly. He has held a customer base for almost two decades through delay, accident and regulatory scrutiny. Roughly 700 to 800 future astronauts from more than 50 countries committed deposits before commercial flights began. That retention pattern is unusual outside luxury and is rare in deep tech. His financial-services background, more than 15 years at Gartmore Investment Management working with sophisticated and high-net-worth clients, sits underneath the customer model at Virgin Galactic. He understands how serious buyers commit to long-horizon decisions. He saw the company through its NYSE listing in 2019, the first public commercial human spaceflight company, and through Richard Branson’s flight on Unity 22 in 2021. He can speak credibly about scaling a frontier brand inside public-market scrutiny. He now sits inside the next wave of the industry, as Strategic Advisor and European Lead at Space Perspective and Trustee of Virgin Unite US. His perspective on the commercial second space age is current, not archival. Biography highlights First full-time employee of Virgin Galactic, recruited personally by Sir Richard Branson in 2004 Commercial Director and later Chief Customer Officer, Virgin Galactic, 2004 to 2022 Built and led the team responsible for sales, marketing, customer care, PR and communications for the company’s future astronaut programme Oversaw the commercial side of Virgin Galactic’s 2019 NYSE listing, the first public commercial human spaceflight company Strategic Advisor and European Lead, Space Perspective, from October 2023 Board Member and Trustee, Virgin Unite US; Advisory Board member, Space for Humanity Earlier career: more than 15 years in investment management at Gartmore Investment Management, London, in roles serving institutional and high-net-worth clients Biography The commercial foundation of a new industry rarely gets written down. When Sir Richard Branson recruited Stephen Attenborough as the first full-time employee of Virgin Galactic in 2004, there was no product, no flight history, no regulatory category and no customer base. There was a proposition: that private individuals would one day pay to leave the atmosphere. Eighteen years later, when he left the company in 2022, Virgin Galactic was a NYSE-listed business with a deposit-paying customer base across more than fifty countries, and its founder had flown. That arc is the heart of his speaking work. As Commercial Director and then Chief Customer Officer, he led sales, marketing, customer care and communications for the future astronaut programme. The customer task was unusual. Buyers were committing significant sums for an experience that had never been delivered, would arrive years later than expected, and would be examined in detail by media and regulators every step of the way. Holding a customer base through that pattern, without losing trust, is the commercial discipline he can speak to in detail. His earlier career sits underneath that work. More than fifteen years at Gartmore Investment Management in London gave him a long apprenticeship in how sophisticated clients commit capital and what they expect from the relationship. The skill set translated cleanly: long-horizon decisions, high information asymmetry, and the need for the seller to behave as a long-term partner rather than a transactional one. He remains active in the sector. As Strategic Advisor and European Lead at Space Perspective from October 2023, and as a Trustee of Virgin Unite US and Advisory Board member of Space for Humanity, he sits inside the commercial conversation about what the second space age becomes once the novelty fades and the operating questions begin. Key speaking topics The commercial second space age Building a customer base for a category that does not yet exist Brand and trust at the frontier of technology Customer experience for high-net-worth and long-horizon buyers Sustaining entrepreneurial culture through public listing and public scrutiny Frontier innovation as a commercial discipline The Virgin Galactic story, from employee one to NYSE Ideal for CMOs, CCOs and customer experience leaders in luxury, financial services and frontier technology categories Boards and executive teams building or scaling brand-led businesses in deep tech, climate tech and space Founders and commercial leaders selling long-horizon, high-trust products to demanding customers Innovation and strategy audiences working at the edge of a new market category Audience outcomes A practical view of how to build a customer base for a product that does not yet exist A frame for keeping customers committed through delay, setback and public scrutiny Specific lessons from the commercialisation of Virgin Galactic, including the move into public markets An informed view of where the commercial second space age is heading and what it means for adjacent industries A way of thinking about brand and trust as load-bearing commercial assets in frontier categories

Why organisations work with Steven van Belleghem His Diamond in the Rough framework addresses a specific, documented paradox: Bain research shows 80% of CEOs consider their company customer-centric; only 8% of customers agree. Van Belleghem gives executive teams a precise diagnosis for this failure and a structured path out of it, not a motivation to try harder. His six books spanning the shift from social commerce (The Conversation Manager) through AI’s impact on customer relationships (Customers the Day After Tomorrow) to the execution problem (A Diamond in the Rough) mean audiences arrive with context. The keynote becomes a working session rather than a first exposure. His investor position in Hello Customer, an AI-driven customer experience platform, means his claims about AI and CX come from operational skin in the game, not conference-circuit commentary. He makes AI relevant to commercial and marketing leaders without requiring a technology background, situating AI investment specifically in terms of what it does to customer expectations and competitive differentiation. His thinking has been tested in front of organisations where customer experience is not an internal initiative but a revenue-critical priority: Disney, Mastercard, Heineken, Rabobank, Airbus and Salesforce are among his documented client base. Biography highlights Adjunct Professor of Marketing at Vlerick Business School; guest lecturer at London Business School Author of six international bestselling books on customer experience, including When Digital Becomes Human, Customers the Day After Tomorrow, The Offer You Can’t Refuse, and A Diamond in the Rough: over 150,000 copies sold in seven languages A Diamond in the Rough featured by Forbes as the #1 pick in its Top 10 must-read business books for 2024 Co-founder of Nexxworks, a global innovation and inspiration agency, and Snackbytes, a creative content agency Investor in Hello Customer (AI-driven CX platform) and iO Digital Board director of Plan International Belgium Clients include Disney, Mastercard, Heineken, Booking.com, Rabobank, Airbus, Salesforce and Google; regular keynote speaker at Oslo Business Forum Biography Research by Bain puts a number on one of the most persistent problems in commercial strategy: 80% of CEOs describe their company as customer-centric; only 8% of customers agree. Steven van Belleghem has spent twenty years studying that gap: why it exists, why it persists despite genuine investment, and what it actually takes to close it. His six books trace the problem across different phases of digital change. The Conversation Manager addressed the shift toward social and conversational commerce. When Digital Becomes Human made the case that automation, done right, creates more space for meaningful human contact, not less. Customers the Day After Tomorrow mapped how AI would reshape customer expectations before most organisations had an AI strategy to speak of. A Diamond in the Rough, recommended by Forbes as the #1 business book of 2024, takes the execution problem head-on: over 100 concrete actions for organisations that have the ambition but are stuck at the intention stage. Van Belleghem is Adjunct Professor of Marketing at Vlerick Business School and a guest lecturer at London Business School. He co-founded Nexxworks, an inspiration agency that runs global innovation tours for executive teams, and is an active investor in Hello Customer, an AI-driven customer experience platform. These are not decorative credentials, they place his arguments in direct contact with the operational realities he describes. His work is directly relevant to organisations facing a specific commercial pressure: AI is accelerating the baseline of what customers expect, and the companies that win on experience do so through culture and execution discipline, not technology spend alone. That argument has been made in front of audiences at Oslo Business Forum and tested with client organisations including Disney, Mastercard, Heineken, Rabobank, Airbus and Salesforce. Key speaking topics Customer experience strategy and execution Customer-centric culture and organisational behaviour AI and the future of customer relationships Digital transformation and competitive baseline The gap between CX ambition and CX delivery Long-term customer value and loyalty strategy Human experience in an automated world Ideal for Chief Marketing Officers and Chief Customer Officers leading experience transformation Commercial leadership teams where customer retention and loyalty are revenue-critical Executive and board-level audiences shaping digital and AI investment strategy Organisations that have invested in CX programmes and are not seeing the returns they expected Audience outcomes A specific framework for diagnosing the gap between customer-centric intention and customer-felt reality Clearer understanding of how AI is raising the competitive baseline for customer expectations – and what that means for strategy now Concrete, actionable steps for embedding customer culture at an organisational level, beyond the leadership team A reframe of digital investment: technology as a means to better human relationships, not a substitute for them A shared language for leadership teams to discuss CX execution failure without attributing it to effort or intent

Why organisations work with Talya Miron-Shatz Trained directly under Daniel Kahneman at Princeton, with a research output of more than 60 peer-reviewed papers anchoring every commercial recommendation in published evidence. Translates behavioural science into specific design decisions on consent forms, patient journeys, adherence programmes and customer communications, not abstract nudges. Operating credibility with global pharma and consumer brands including Pfizer, Johnson and Johnson, Novartis, BMS, AbbVie, Boehringer Ingelheim and Samsung, where she has worked on advisory boards, customer outreach and behaviour-change programmes. Author of Your Life Depends on It (Basic Books, 2021), a book-length argument for why even motivated customers fail to act on the information they are given, and what producers of products and information can do about it. Biography highlights Full Professor, Ono Academic College, Faculty of Business Administration. Visiting Researcher, Winton Centre for Risk and Evidence Communication, University of Cambridge. Postdoctoral fellow at Princeton University with Daniel Kahneman; former adjunct lecturer in consumer behaviour at the Wharton School. Author of Your Life Depends on It (Basic Books, 2021); over 60 peer-reviewed publications on decision-making and behaviour change. CEO of CureMyWay, advising pharmaceutical companies, insurers and digital health firms on patient and customer behaviour. Senior Fellow, Center for Medicine in the Public Interest, New York. Biography Most customer decisions are not made the way product strategy assumes. People skim consent forms, default to inaction, misread probabilities and disengage at the precise points a business model depends on them showing up. Closing that gap is the practical job of behavioural science in commercial settings, and it is the question Talya Miron-Shatz has spent two decades answering. Her research training came from inside the field that defined the question. After a PhD in psychology at Hebrew University of Jerusalem, she spent four years at Princeton as a postdoctoral fellow under Daniel Kahneman, then taught consumer behaviour at the Wharton School. She is now a full professor at Ono Academic College and a visiting researcher at the Winton Centre for Risk and Evidence Communication at Cambridge, with more than 60 peer-reviewed publications on decision-making, risk communication and patient comprehension. The applied work matters as much as the academic record. As CEO of CureMyWay she has advised Pfizer, Johnson and Johnson, Novartis, BMS, AbbVie, Boehringer Ingelheim and Samsung on how to design products, communications and customer pathways that line up with how people actually process information. Her 2021 book Your Life Depends on It (Basic Books) sets out the underlying argument: even highly motivated customers fail to act when the choice architecture is wrong, and the responsibility sits with the organisation that designed it. What this gives a leadership team is a behavioural lens with operating teeth. Pricing, product, marketing and customer experience decisions get tested against published evidence on attention, comprehension and choice, and the recommendations come back as specific design changes a team can ship. Key speaking topics Behavioural economics in commercial decision-making Choice architecture and customer experience Risk communication and information design Patient and consumer behaviour in healthcare Decision-making under uncertainty Behaviour change and adherence Wellbeing and the science of life satisfaction Ideal for Pharmaceutical, medtech and health insurance leadership teams designing patient and physician journeys CMOs, CX leaders and product heads in regulated consumer markets Strategy and innovation teams using behavioural insight to shape pricing, communication and service design Boards and executive committees commissioning customer behaviour-change programmes Audience outcomes A working vocabulary for diagnosing where customer decisions break down and why Specific design moves to apply to communications, consent flows, choice menus and adherence programmes A clear separation between behavioural insight that holds up in published research and the looser claims of the broader nudge industry Evidence-based ways to align product, marketing and operations around real customer cognition rather than assumed rationality

Why organisations work with Tanya O’Callaghan She speaks to consumer scepticism from the inside. Fifteen years touring globally in arena rock, paired with lifelong plant-based advocacy, gives her credibility with the audience corporate sustainability teams are trying to reach but rarely understand. Her Highway to Health documentary series with Sepultura’s Derrick Green, distributed through UNCHAINEDTV, has road-tested her arguments with farmers, chefs, scientists and figures including Moby and Kat Von D. The material on stage is sourced, not theoretical. The Leadership Rhapsody keynote, co-built with former Hallmark executive Wayne Strickland, translates band dynamics into a working language for senior teams on cohesion, performance under pressure and creative discipline. As the first woman in Whitesnake, she carries a story senior audiences remember. The hook draws the room; the content keeps them. She is unusual in the speaker market for combining a working stage career with serious advocacy on plant-based business, animal welfare and consumer-led change, which gives her access to audiences and corporate briefs that purely corporate speakers cannot reach. Biography highlights Bassist of Whitesnake, the first woman to hold a permanent member position in the band’s history. Toured and recorded with Bruce Dickinson, Puscifer (Maynard James Keenan), Dee Snider, Steven Adler, Nuno Bettencourt, Orianthi and Sharon Corr. Creator and co-host of Highway to Health, a plant-based travel and sustainability documentary series on UNCHAINEDTV with Sepultura frontman Derrick Green. Co-creator of the Leadership Rhapsody corporate keynote with Wayne Strickland, a 38-year Hallmark executive. Featured on the Rich Roll Podcast and profiled by Bass Magazine, Guitar World, Thrive Global, Sentient Media and Lady Freethinker. Lifelong vegan and public advocate for plant-based living, environmental sustainability and animal welfare. Biography Consumer trust in corporate sustainability claims is thinner than the marketing budget behind them. Brand teams know it, and they know the people they most need to reach are exactly the ones least likely to listen to another ESG report. That gap, between claim and credibility, is where Tanya O’Callaghan’s corporate work lives. She came to it from rock and roll. The first woman to hold a permanent place in Whitesnake, she has toured and recorded with Bruce Dickinson, Puscifer, Dee Snider, Steven Adler, Nuno Bettencourt and Sharon Corr. The stage career is not the message. It is the credibility that lets her tell sustainability stories to audiences who tune out the standard sustainability voice. Highway to Health, the documentary series she created with Sepultura’s Derrick Green and distributes on UNCHAINEDTV, takes that approach further. The show follows the two musicians around the world meeting farmers, chefs, scientists and cultural figures including Moby and Kat Von D, building a working picture of what plant-based living and authentic sustainability look like in practice. The material she brings to corporate stages is field-tested, not theoretical. Her Leadership Rhapsody keynote, co-built with former Hallmark executive Wayne Strickland, takes the same translation approach in the other direction. Forty years of stage discipline, ensemble cohesion and live decision-making become a language senior teams can use to talk about performance, trust and creative work without resorting to the usual corporate vocabulary. It is a rare profile: a working professional musician with a serious second act in business conversation, picked up by sustainability and people teams that want a different kind of voice on greenwashing, consumer power and the social contract between brands and the audiences who buy from them. Key speaking topics Sustainability and authentic ESG communication Consumer power and brand credibility Plant-based business and food systems Corporate social leadership Creative performance and ensemble dynamics Health and wellbeing for travelling and remote workforces Ideal for ESG, sustainability and brand teams briefing for consumer-facing change CHROs and people leaders looking for an outside voice on wellbeing and engagement Senior leadership offsites where a different register is needed to open a difficult conversation Conferences in food, retail, consumer goods and lifestyle sectors Audience outcomes A sharper read on how younger and sustainability-conscious consumers test corporate claims Practical examples of where greenwashing is exposed and where credibility is earned A working framework for translating ensemble performance into corporate team dynamics New language for talking about health and sustainability inside the organisation without the usual jargon A memorable opening that gets a senior room engaged on subjects they would normally resist

Why organisations work with Terry Lundgren He executed one of the largest retail mergers in US history and rebranded more than 400 regional stores under a single national brand inside twelve months, a case study in integration that boards rarely get to hear from the person who ran it. He led a Fortune 100 retailer through the early omnichannel transition, making capital and organisational decisions that other CEOs were still debating. He sits on the board of Procter and Gamble and chairs its Compensation and Leadership Development Committee, which gives him a current view of how blue-chip boards are thinking about CEO succession and operating performance. His Deming Cup citation from Columbia Business School recognises sustained continuous improvement at scale, not a single transformation moment, which is the harder leadership question for most enterprises. Biography highlights Chairman and CEO of Macy’s, Inc. from 2003 to 2017; executive chairman until January 2018. Led the 2005 Federated/May acquisition, the largest US retail transaction at the time, creating a single national Macy’s brand from more than 400 regional stores. Director of The Procter & Gamble Company since 2013; chair of the Compensation and Leadership Development Committee. Executive in Residence, Columbia Business School; namesake of the Terry J. Lundgren Center for Retailing at the University of Arizona. Recipient of the National Retail Federation Gold Medal Award (2008) and the Columbia Business School Deming Cup (2012). Named one of Barron’s Top 30 CEOs in the World (2015) and WWD Newsmaker of the Year (2014). Biography Federated’s USD 11 billion acquisition of The May Department Stores Company in 2005 was, at the time, the largest retail transaction in US history. Inside a year, more than 400 regional department stores across the country had been rebranded under the Macy’s name. Terry Lundgren was the CEO who ran that integration. He had joined Federated in 1975, run Bullocks Wilshire at 35, served as Chairman and CEO of Neiman Marcus, and returned to Federated in 1994. By the time he became CEO of Macy’s, Inc. in 2003, he had spent almost three decades inside the operating layer of American retail. The fourteen years that followed are the substance of his speaking work. He launched the “My Macy’s” localisation programme in 2008, an early answer to the question of how a national chain competes with category specialists. He made the capital and organisational decisions that pulled Macy’s into omnichannel before most peers had committed. By his final year as CEO in fiscal 2016, the company was running sales of roughly USD 26 billion with about 140,000 employees. Since stepping down he has sat on the board of Procter and Gamble, chairing its Compensation and Leadership Development Committee, and served as an Executive in Residence at Columbia Business School. The Deming Cup citation from Columbia, awarded for continuous improvement at scale, is the credential that distinguishes him from CEOs known for a single defining moment. Key speaking topics Large-scale merger integration CEO leadership through structural change Omnichannel and the reinvention of retail Continuous improvement at enterprise scale Brand strategy and national brand building CEO succession and board-level talent decisions Ideal for CEO and board audiences working through merger integration or major restructuring. CHROs and Chief Talent Officers focused on CEO succession, executive development, and operating discipline. Retail, consumer, and consumer-adjacent leadership teams navigating channel transitions and brand consolidation. Senior leadership programmes inside large enterprises where the case studies need to come from someone who ran the company. Audience outcomes A first-hand account of what merger integration costs an organisation operationally, culturally, and in customer experience. A clearer view of the decisions a CEO actually faces when committing capital to a channel transition. Reference points from a fourteen-year tenure for how continuous improvement is institutionalised, not just announced. A board-level perspective on what compensation, succession, and leadership development look like inside a current Fortune 50 company.

Why organisations work with Tia White Operator perspective from inside a hyperscaler. She runs go-to-market, product and engineering for an AWS AI portfolio tracking over USD 25M in profit, including some of the fastest-growing services at AWS. A track record of taking generative AI and personalisation from theory into customer-facing product. She led the introduction of Personalized Search, Next Best Action and generative AI capabilities into Amazon Personalize. Cross-sector enterprise fluency. Before AWS she held senior technology roles at Wells Fargo, Capital One and JPMorgan Chase, leading regulated digital transformation programmes in financial services. A specific point of view on what separates AI investments that compound from AI investments that stall, grounded in current AWS customer work rather than vendor abstraction. A credible voice on building the technical leadership bench behind AI, including women and Black technologists, that boards are now being asked to account for. Biography highlights General Manager, AI and Machine Learning, Amazon Web Services. First Black woman hired as a GM in Machine Learning, AI and Analytics at AWS. Director of Engineering at a Fortune 100 company before age 30. Prior senior technology roles at Wells Fargo, Capital One and JPMorgan Chase. Led the launch of new Amazon Personalize capabilities including Personalized Search, Next Best Action and generative AI features; speaker at AWS re:Invent 2022 on personalisation. Featured in Forbes; keynote and emcee credits include SXSW and the Grace Hopper Celebration. Board and advisory roles include Rewriting the Code. Biography Generative AI has moved faster than most enterprise operating models can absorb. Inside AWS, Tia White runs the AI and Machine Learning business that customers turn to when a pilot has to become a product. She owns go-to-market, product and engineering for an AI portfolio tracking over USD 25M in profit, including some of the fastest-growing services at AWS. Her work at AWS includes leading the next generation of Amazon Personalize, with features such as Personalized Search, Next Best Action and generative AI capabilities now used by enterprises to lift engagement and revenue. She has spoken at AWS re:Invent on personalisation as an operating discipline rather than a marketing feature, and is regularly cited by AWS as a voice on what Gen Y and Gen Z customers expect from personalised experiences. Before AWS she held senior technology roles at Wells Fargo, Capital One and JPMorgan Chase, including the leadership of public cloud migrations in financial services. She reached Director of Engineering at a Fortune 100 company before the age of 30. That financial services background gives her a working answer to the questions regulated industries are now asking about generative AI, data, privacy and risk. She was the first Black woman hired as a GM in Machine Learning, AI and Analytics at AWS, and uses that platform to address the harder question behind most AI roadmaps, which is whether the organisation has the talent and the leadership bench to deliver them. She has been featured in Forbes, has keynoted and emceed at SXSW and the Grace Hopper Celebration, and sits on boards including Rewriting the Code. Key speaking topics Generative AI in the enterprise Personalisation as a revenue and engagement discipline AI agents and agentic workflows Machine learning in regulated industries Cloud migration and digital transformation Responsible AI and bias mitigation Building diverse technical leadership in AI and engineering Ideal for CTOs, CIOs and Chief Data and AI Officers moving from AI pilots into production CMOs and Chief Customer Officers investing in personalisation, recommendation and customer engagement Boards and executive committees in financial services, retail and regulated industries setting AI strategy CHROs and DEI leads responsible for the technical talent pipeline behind AI Audience outcomes A clearer read on which generative AI use cases pay back and which do not, drawn from live AWS customer patterns. A working view of personalisation as an operating capability that touches data, product and engineering, not a marketing campaign. Sharper questions for the board on AI risk, privacy and the operating model around generative AI. A concrete sense of what the technical leadership bench behind a serious AI roadmap looks like, and where most organisations are short.

Why organisations work with Tim Calkins A practical authority on defensive strategy, a discipline most marketing teams do not formally teach. Defending Your Brand was named 2013 Marketing Book of the Year by Expert Marketer Magazine and remains one of the few named texts on how incumbents respond to competitive attack A decade of operating credibility at Kraft Foods running brands including Miracle Whip, DiGiorno, Taco Bell and A.1. Steak Sauce, with responsibility for more than two dozen new product launches A teaching record that boards take seriously: twice-winner of Kellogg’s Lavengood Outstanding Professor of the Year Award, one of six faculty to do so in its 40-plus year history Direct, current consulting work with Abbott, Amgen, Novo Nordisk, Eli Lilly and Kraft Heinz through Class 5 Consulting, which keeps the frameworks tested against live commercial pressure A specialism in biomedical and healthcare marketing that makes him useful to pharmaceutical and medtech leadership teams that find generic brand keynotes irrelevant Biography highlights Clinical Professor of Marketing and Associate Chair of the Marketing Department, Kellogg School of Management, Northwestern University Almost 11 years at Kraft Foods leading brands including Miracle Whip, DiGiorno, Taco Bell, Parkay and A.1. Steak Sauce; responsible for more than two dozen new product launches Author of Defending Your Brand (Palgrave Macmillan, 2012) and Breakthrough Marketing Plans (Palgrave Macmillan, 2008, 2012); co-editor of Kellogg on Branding (Wiley, 2005) and Kellogg on Branding in a Hyper-Connected World (Wiley, 2019) How to Wash a Chicken: Mastering the Business Presentation (Page Two, 2018) won Top Business Book at the IndieReader Discovery Awards and the Gold Prize for Business and Economics at the Foreword Indies Two-time winner of Kellogg’s Lawrence G. Lavengood Outstanding Professor of the Year Award (2006, 2013); also recipient of the Sidney J. Levy Teaching Award and the Kellogg-WHU Top Professor Award Founder of Class 5 Consulting, advising Abbott, Amgen, Novo Nordisk, Eli Lilly, Kraft Heinz and Hearst on brand and growth strategy BA History (cum laude), Yale; MBA, Harvard Business School Biography Most marketing teams are trained to launch and to build. Very few are trained to defend. That asymmetry is what Tim Calkins has spent two decades teaching against, first as a brand operator at Kraft Foods, then at Kellogg, where he holds the Associate Chair of the Marketing Department and is Clinical Professor of Marketing. His book Defending Your Brand (Palgrave Macmillan, 2012) is one of the few named texts on how incumbents respond to a credible competitive attack. Expert Marketer Magazine called it the 2013 Marketing Book of the Year. The thinking sits on top of close to 11 years inside Kraft, running brands including Miracle Whip, DiGiorno, Taco Bell and A.1. Steak Sauce, and launching more than two dozen new products. Through Class 5 Consulting, his current clients include Abbott, Amgen, Novo Nordisk, Eli Lilly, Kraft Heinz and Hearst, work that keeps his frameworks tested against live margin and share pressure. At Kellogg he teaches Marketing Strategy, Strategic Marketing Decisions, Biomedical Marketing and Marketing Strategy for Growth and Defense, and co-edited the school’s flagship branding texts, Kellogg on Branding (Wiley, 2005) and Kellogg on Branding in a Hyper-Connected World (Wiley, 2019). His standing inside the school is itself a credential. He is one of only six faculty in the 40-plus year history of Kellogg’s Lavengood Outstanding Professor of the Year Award to have won it twice, in 2006 and 2013. His later book, How to Wash a Chicken: Mastering the Business Presentation (Page Two, 2018), took Top Business Book at the IndieReader Discovery Awards and the Gold Prize for Business and Economics at the Foreword Indies, and is read inside Fortune 500 communications and commercial teams as a practical text on how senior executives lose, and win, the room. Key speaking topics Brand strategy and brand building Defensive strategy and competitive response Marketing planning and growth strategy Brand portfolio management Healthcare and biomedical marketing Business presentations and senior executive communication Lessons from Super Bowl advertising Ideal for CMOs, brand directors and category leaders inside established consumer, healthcare and B2B brand businesses Pharmaceutical, medtech and biotech commercial leadership teams running launch or defence on a regulated product Senior executives preparing for high-stakes internal and external presentations Executive education and leadership programmes inside Fortune 500 marketing and commercial functions Audience outcomes A working framework for defending a brand position against a credible competitive attack, drawn from Defending Your Brand A clearer view of how to allocate marketing investment across the brand portfolio under pressure on margin Specific, named tactics for sharper marketing plans, applicable inside the audience’s own planning cycle Practical correction on the recurring failure modes of senior executive presentations, drawn from How to Wash a Chicken Sector-specific application for healthcare and biomedical audiences, where most generic brand content does not land

Why organisations work with Tim Cortinovis He treats AI in sales as an operating model question, not a tooling question. The conversation shifts from “which platform” to “what does revenue generation look like when the work itself is automated” His “single-handed unicorn” thesis names a specific argument that lands with founders, scale-up CEOs and corporate innovators: the unit economics of building large companies with very small teams have changed, and the strategic implication is concrete He is one of a small number of speakers genuinely fluent in agentic AI for revenue, recognised by Thinkers360 in both the AI and Sales categories, not one or the other He delivers in English, German and Spanish, which makes him commercially useful across European corporate audiences without translation overhead The frame is business-first and pragmatic. Forbes called him a tech visionary, but the room gets actionable economics, not a tour of model capabilities Biography highlights Top 10 Thought Leader in Agentic AI and Top 10 Thought Leader in Sales, Thinkers360 Author of several books on AI in sales and revenue, including Agentic Revenue Systems and The Single-Handed Unicorn Named clients include Siemens, E.ON, ING, MSC Cruises, Edelman and YPO Master of Arts in Spanish and German Linguistics, University of Hamburg Member, Global Speakers Federation and German Speakers Association Keynote languages: English, German, Spanish Biography Most “AI in sales” content is still tooling content. It explains what platforms exist, how a model can draft an email, where automation removes a click. The harder argument, the one buyers are starting to ask for, is what the commercial organisation looks like when an autonomous agent owns the workflow end to end. Tim Cortinovis works in that argument. His ‘single-handed unicorn’ thesis names something specific: the unit economics of building a large business have changed, because agentic systems now do work that once required headcount. For corporate leaders, the implication is a redesign of how revenue and customer operations are staffed. His most recent book, Agentic Revenue Systems, carries that argument into the enterprise. It frames a three-layer model for revenue teams: human judgment, agentic execution, and governance. Thinkers360 places him in the top ten globally for both Agentic AI and Sales. The credentials sit on top of fifteen years of operating experience in international B2B sales and marketing, primarily in IT and automation. That history shows in the room. Named clients include Siemens, E.ON, ING, MSC Cruises and Edelman, and the work is delivered across English, German and Spanish for European audiences who want practical economics rather than a tour of model capabilities. In Forbes, Michael Ashley described him as a ‘tech visionary’. The more useful description is that he gives a sales leadership team a defensible answer to what AI is actually for in their organisation. Key speaking topics The Agentic Revenue Architecture Agentic AI in sales and revenue operations The single-handed unicorn thesis Sales and marketing automation AI-driven business model redesign Future of work in commercial functions Digital transformation in B2B sales Ideal for Chief Revenue Officers and Chief Commercial Officers running AI transformation in sales Founders and scale-up CEOs rethinking headcount under agentic AI Boards and ExCos asking what AI actually changes about commercial operating models Sales leadership offsites and B2B revenue conferences across Europe and the Americas Audience outcomes A clear position on what agentic AI changes about the structure of a revenue organisation, not just its tools A working vocabulary for the single-handed unicorn argument and where it does and does not apply Specific examples of AI-driven commercial models from companies already operating this way A sharper view of where their own sales function is automatable now versus 18 months out

Why organisations work with Tim Sanders He sits inside G2’s data on how millions of business buyers actually evaluate and adopt software, which gives his AI commentary an evidence base most keynote voices do not have. His Harvard Business School Digital Data Design Institute fellowship pairs that operator view with formal research on AI and digital innovation, so the argument lands with both the CIO and the CFO. He has run the playbook before: as Yahoo!’s Chief Solutions Officer through the original platform shift, and at Upwork on digital transformation and talent strategy, he has lived the gap between platform promise and operating reality. Five books, including the New York Times bestsellers “Love Is the Killer App” and “The Likeability Factor,” give him a thirty-year track record of translating shifts in how technology changes commercial behaviour into language operators can use. “Dealstorming” gives sales and revenue audiences a structured method for unsticking high-value deals, named in case studies at Yahoo!, CareerBuilder, Regus, and Conde Nast. Biography highlights Chief Innovation Officer at G2, the world’s largest software marketplace Executive Fellow, Digital Data Design Institute at Harvard Business School Former Chief Solutions Officer at Yahoo! and head of Yahoo’s in-house think tank Former Vice President of Client Strategy at Upwork Author of five business books, including New York Times bestsellers “Love Is the Killer App” and “The Likeability Factor” Author of “Dealstorming,” with referenced sales work at Yahoo!, CareerBuilder, Regus, and Conde Nast Biography The hard problem inside most AI programmes is no longer the model. It is the operating decision: which workflows to rebuild, which software to back, which vendors are quietly underdelivering. Tim Sanders works on exactly that question, with two unusual vantage points behind him. The first is G2, where he is Chief Innovation Officer. G2 holds the largest first-party dataset on how business buyers evaluate software, which gives him a live read on what is actually being bought, abandoned, and renewed across the SaaS and AI stack. The second is Harvard Business School’s Digital Data Design Institute, where he is an Executive Fellow translating research on AI and digital innovation into material business leaders can act on. Earlier in his career, he was Chief Solutions Officer at Yahoo! during the original web platform shift and led its internal think tank. He went on to serve as Vice President of Client Strategy at Upwork, working with enterprises on digital transformation and the talent side of technology change. That sequence of operator roles is what gives his keynote work its bite: he has been the executive on the receiving end of the slide that says “AI will change everything.” He has also written through every one of these shifts. “Love Is the Killer App” and “The Likeability Factor” became New York Times bestsellers and remain mainstays of corporate reading lists. “Dealstorming” is used by sales organisations as a structured method for breaking through high-value deal blockers, with named work at companies including CareerBuilder, Regus, and Conde Nast. Key speaking topics AI adoption and return on AI for the enterprise Software buying behaviour and the SaaS market Sales strategy and revenue collaboration Customer experience and modern buyer behaviour Digital transformation and the future of work Leadership in technology-driven organisations Ideal for CEOs, CIOs, CDOs, and Chief AI Officers running enterprise AI programmes CROs, CCOs, and sales leadership teams under pressure on revenue productivity Boards and ExCo sessions weighing AI capital allocation and software portfolio decisions SaaS, technology, and professional services organisations rethinking go-to-market in an AI buyer environment Audience outcomes A clear read on where enterprise AI adoption actually is, based on first-party SaaS buyer data rather than vendor narrative A sharper view of which AI use cases are creating measurable operating advantage and which are stuck in pilot Practical moves for sales and revenue teams to work with, not against, an AI-augmented buyer A repeatable method for breaking through stalled high-value deals through cross-functional collaboration Renewed confidence at the leadership level that AI strategy is a decision domain, not a technology domain

Why organisations work with Timothy Armoo He has actually sold Gen Z attention to the buyers in the room. Fanbytes ran creator campaigns for Apple, McDonald’s, Nike, Samsung, Deliveroo and the UK Government before exiting to Brainlabs. Two exits before 28 give him an operator’s view of scale-up commercial discipline that most Gen Z marketing voices cannot match. His Penguin book What’s Stopping You? gives commercial audiences a structured language for the founder mindset he is asked to transfer into corporate teams. He sits inside Brainlabs as VP Influencer Marketing, which keeps his read on creator platforms, CPMs and Gen Z behaviour current rather than retrospective. He brings a credible answer to the multigenerational question: not a generational stereotype deck, but a working view of how Gen Z employees and customers behave once incentives are on the table. Biography highlights Co-founder and former CEO of Fanbytes; sold to Brainlabs in 2022 in an eight-figure deal. Sold his first business, EntrepreneurXpress, to Horizon Media at 17. Forbes 30 Under 30 Europe 2021, Media & Marketing. Named in the Evening Standard Progress 1000 list of London’s most influential figures in advertising and media. Author of What’s Stopping You? 11 Cheatcodes to Unlock the Life You Want, published by Penguin. Currently Vice President of Influencer Marketing at Brainlabs, the global digital agency that acquired Fanbytes. Biography The hardest commercial question facing many consumer brands is no longer awareness. It is whether the under-30 customer takes them seriously at all. Influencer budgets are climbing, internal teams are stretched between TikTok, Snapchat and YouTube, and most boards have no operator in the room who has actually run those campaigns at scale. Fanbytes was built to sit in that gap. Co-founded by Timothy Armoo in 2017 with Ambrose Cooke and Mitchell Fasanya, the agency ran creator campaigns for Apple, McDonald’s, Nike, Samsung, Deliveroo, Boohoo and the UK Government. In May 2022, Brainlabs acquired the business in an eight-figure deal. Armoo was 27. He stayed on as Vice President of Influencer Marketing at Brainlabs, which keeps his commercial view of Gen Z platforms current, not retrospective. The track record was not a single lucky exit. He sold his first company, EntrepreneurXpress, to Horizon Media at 17. Forbes named him to its 30 Under 30 Europe list for Media and Marketing in 2021. The Evening Standard Progress 1000 listed him among London’s most influential figures in advertising and media. His Penguin book What’s Stopping You? extends the same operator’s logic into a wider audience of commercial leaders and early-career professionals. For senior buyers, the value is specific. He is the rare voice on Gen Z marketing who can speak to a CMO with the discipline of a founder who had to make a P&L work, sell to a procurement team, and exit to a global agency. That is a different conversation from a panel on creator culture. Key speaking topics Gen Z consumer behaviour and brand decisions Influencer and creator-led marketing strategy Entrepreneurship and scale-up commercial discipline Building, scaling and exiting a venture-backed business The multigenerational customer and workforce Social platforms and the modern media landscape Ideal for CMOs, brand directors and consumer marketing leadership rethinking creator and Gen Z strategy Founders, scale-up CEOs and growth leaders preparing for raise, scale or exit Boards and exec teams of consumer-facing businesses with under-30 customer exposure Talent, employer brand and graduate recruitment leads who need a sharper read on Gen Z employees Audience outcomes A clearer commercial map of how Gen Z actually decides on brand, employer and product Specific operator lessons from building, scaling and selling a creator-economy agency A framework for evaluating influencer and creator spend as a measurable channel, not a content experiment A more honest read on the gap between how senior teams talk about Gen Z and how Gen Z behave Conviction to back internal entrepreneurial bets that conventional governance tends to slow

Why organisations work with Ting Li A sitting professor at a top European business school whose work appears in Management Science, MIS Quarterly, and Information Systems Research, which means the frameworks she brings to a leadership room have already been tested against the strongest academic standards. Director of Digital Business Practice at the Erasmus Centre for Data Analytics, where research is run alongside large corporates and the Dutch government, so the recommendations are grounded in operating reality rather than slideware. One of the few academic voices working across digital pricing, online advertising, social and mobile analytics, and immersive technology, which lets her connect AI investment decisions to concrete commercial levers. Named to the Poets and Quants Top 40 Under 40 ranking of business school professors, an external signal that the teaching translates for senior executive audiences, not only doctoral students. Bilingual in English and Mandarin, with research and teaching ties across Europe, North America, and China, useful for boards working through digital strategy with operations on both sides of the rules-based order. Biography highlights Professor of Digital Business and head of the Information Systems group at Rotterdam School of Management, Erasmus University. Founding member and Academic Director of Digital Business Practice at the Erasmus Centre for Data Analytics, and head of the Immersive Tech and AI Lab. Visiting Professor positions at Wharton, MIT, Tsinghua, Temple, Arizona State, and City University of Hong Kong. Published in Management Science, MIS Quarterly, Information Systems Research, Nature Communications, Production and Operations Management, and Harvard Business Review. Named by Poets and Quants as one of the Top 40 Best Business School Professors Under 40 Worldwide. Research funded by the Dutch National Science Foundation and by industry partners including VIVAT, AllSafe, and the Dutch Police. Biography Most digital strategy advice on AI and platforms is opinion dressed as evidence. Ting Li works the other way around. Her research at Rotterdam School of Management uses econometrics, field experiments, and machine learning to test what digital technologies actually do to consumer behaviour, pricing, and competitive position, then translates the result for the people making the investment call. At RSM she holds the chair in Digital Business and runs the Information Systems group. She is also Academic Director of Digital Business Practice at the Erasmus Centre for Data Analytics, where she works with corporates and Dutch public bodies on live problems in digital advertising, platform design, and AI deployment. The Immersive Tech and AI Lab she leads gives her a working view of where AR, VR, and generative tools are starting to change customer experience rather than only marketing decks. Her academic record sits at the top of the field. Papers in Management Science, MIS Quarterly, Information Systems Research, and Nature Communications, alongside articles in Harvard Business Review, mean a board hearing her on digital pricing or online advertising is hearing the underlying evidence, not a secondhand reading of it. Visiting positions at Wharton, MIT, and Tsinghua give her a working network across the leading research centres on the digital economy. The Poets and Quants Top 40 Under 40 ranking captured what executive education clients already report: she is a researcher who can hold a senior room. That is what makes her useful when the question on the table is whether a specific AI or platform bet will move the business. Key speaking topics Digital strategy and the digital economy AI and decision-making in the enterprise Digital platforms and online advertising Pricing and revenue management Social and mobile analytics Digital privacy and algorithmic accountability Generative AI, AR, VR, and immersive technology Ideal for Boards and executive committees setting digital and AI investment priorities. Chief Digital, Data, and AI Officers moving from pilots to operating deployment. Chief Marketing Officers and revenue leaders working on pricing, platform, and advertising decisions. Strategy and innovation leads in retail, financial services, and consumer-facing platforms. Audience outcomes A clearer read on which AI and digital investments have evidence behind them and which do not. A sharper view of how digital pricing, advertising, and platform mechanics affect customer behaviour at scale. Practical reference points for governing AI use in commercial decisions. A working sense of how immersive and generative technologies are starting to reshape customer experience.