Innovation & Disruption

Why organisations work with Mike Harris He has done the actual job, twice. First Direct (1989) and Egg (1998) were both built from scratch into category-defining UK consumer brands while sitting inside or alongside incumbent institutions, Midland Bank and Prudential. That kind of new-business creation inside a large organisation is rare among innovation speakers. He took Egg from concept to a £1bn flotation in under two years. When he talks about pace of execution, it is from a CEO who delivered it under public-market scrutiny. As Chairman of Group Innovation at RBS (2005-2009), he has worked both sides of the innovation problem: building the new business, and governing the innovation portfolio at scale inside a major bank. His operating framework comes directly from First Direct: customer-led, and built around how distinct segments actually want to be served. It is set out in Find Your Lightbulb (Wiley, 2008) and applied through the IconicShift programme across companies in FinTech, pharmaceuticals and consumer health. As co-founder of Monument Partners and a non-executive chairman at FinTech ventures including Monolith, he is still active at the investor and founder edge of financial services. The material is current. Biography highlights Founding CEO of First Direct (1989), the world’s first major 24/7 telephone bank, launched as a subsidiary of Midland Bank Founding CEO of Egg (1998); floated on the London Stock Exchange in 2000 at a £1.3bn valuation Chief Executive of Mercury Communications (1991-1995), the first major competitor to BT in UK telecoms Chairman of Group Innovation at Royal Bank of Scotland, 2005 to 2009 Co-founder and Chairman of Garlik, sold to Experian in 2011; Tim Berners-Lee on its advisory board Author of Find Your Lightbulb (Wiley/Capstone, 2008); winner of the BT Flagship Award for Innovation, 2008 Co-founder of Monument Partners (2012), a FinTech-focused advisory firm; regular speaker at the MIT Sloan School mid-career MBA programme between 1996 and 2008 Biography First Direct launched in 1989 as a 24/7 telephone bank, owned by Midland but kept far enough away from it to behave differently. The result was a brand that has spent decades at or near the top of UK customer service rankings across every industry. The CEO who built it was Mike Harris. He left Midland to run Mercury Communications, the first major competitor to BT in UK telecoms, where turnover grew from £1bn to £1.6bn during his tenure. In 1995 he founded Prudential Banking, which became Egg in 1998. Egg floated on the London Stock Exchange in 2000 at a £1.3bn valuation, less than two years from launch. After leaving Egg, he turned to innovation governance. As Chairman of Group Innovation at Royal Bank of Scotland from 2005 to 2009, he built a group-wide innovation programme inside an institution then under acute strategic pressure. His book Find Your Lightbulb (Wiley, 2008) set out the operating principles. The IconicShift mentoring programme has since applied them across companies in FinTech, pharmaceuticals, food, fashion, law and consumer health. Most innovation speakers have either built a new business or governed innovation portfolios. Harris has done both, and continues to do both. He is co-founder of FinTech advisory firm Monument Partners, and a non-executive chairman at FinTech ventures including Monolith. Key speaking topics Innovation strategy and execution Customer-led growth Building new businesses inside large organisations Brand and proposition design FinTech and financial services innovation Entrepreneurship and scale-up leadership Digital identity and consumer trust Ideal for CEOs and group strategy leads in financial services and telecoms wrestling with category disruption Chief Innovation Officers and heads of new ventures who need to sponsor breakthrough propositions inside legacy structures Boards and ExCos of established consumer-facing organisations under pressure to reinvent the customer relationship FinTech founders and corporate venture investors looking for current operating perspective Audience outcomes A clearer view of why most innovation programmes produce activity instead of new customers, and what to do about it Operating principles for taking a new proposition from concept to revenue at speed, drawn from First Direct, Egg and Garlik A diagnostic for whether the current organisation can house the new business it is trying to build, and what to change if it cannot How chairmen and CEOs can use innovation governance to back the right bets without smothering them

Why organisations work with Mick Ebeling “Commit, then figure it out” is an operating method with shipped output behind it. The EyeWriter, Project Daniel, Bento, and Music: Not Impossible all began as problems that engineers and clinicians had filed under impossible. Three TIME Best Inventions across thirteen years: the EyeWriter (2010), Bento (2021), Music: Not Impossible (2023). No other individual has matched that benchmark. He frames innovation around what his team calls “absurdities”, unmet needs attached to named individuals. That vocabulary travels into executive conversations where abstract innovation language usually fails. A career as a film producer shapes how he tells the case studies. Audiences see the working details of each project, including how it got built and where the friction lived. Biography highlights Founder and CEO of Not Impossible, the studio that grew out of Not Impossible Labs and now spans the lab, the Not Impossible Institute, and the Not Impossible Foundation. Spin-out companies include Bento and Music: Not Impossible. Only individual to have three inventions named to TIME Magazine’s Best Inventions list: the EyeWriter (2010), Bento (2021), and Music: Not Impossible (2023). The EyeWriter is part of the permanent collection of New York’s Museum of Modern Art. Named to Fortune’s Top 50 World’s Greatest Leaders. Recipient of the Muhammad Ali Humanitarian of the Year Award. Two-time SXSW Innovation of the Year winner; Cannes Lions Titanium Lion winner for Project Daniel; nominated for Design of the Year by London’s Design Museum; WIRED Agent of Change. Author of “Not Impossible: The Art and Joy of Doing What Couldn’t Be Done”, Simon & Schuster, 2015. Founder of The Ebeling Group (2001), a commercial film and animation production company whose credits include Stranger Than Fiction, The Kite Runner, and Quantum of Solace. Biography In April 2009, a graffiti artist named Tony “Tempt” Quan drew his first new piece of art in seven years, using only the movement of his eyes. He had been silenced by ALS since 2003. The technology that made it possible, the EyeWriter, was assembled in a Los Angeles living room. Mick Ebeling had flown in five programmers and hackers from Graffiti Research Lab, Free Art and Technology Lab, and openFrameworks to attempt it. The device is now part of the permanent collection of New York’s Museum of Modern Art. That episode established the working method behind everything Ebeling has built since. Not Impossible Labs identifies what the team calls “absurdities”: specific human problems that today’s technology should be able to solve and has not. The model is to commit to one named individual, build a working solution, then scale it. The team calls this “Help One. Help Many.” The portfolio that followed kept the same shape. Project Daniel produced 3D-printed prosthetic arms for a teenage boy in South Sudan after a bombing severed his hands. The project was nominated for Design of the Year by London’s Design Museum and won the Cannes Lions Titanium Lion. Bento, a text-based system that connects food-insecure Americans with prepaid meals from local restaurants and grocery stores, started life as Hunger: Not Impossible. It has since spun off into its own company and been named a Fast Company World Changing Ideas honoree. Music: Not Impossible built haptic vests that let deaf and hard-of-hearing audiences feel live music as patterns of vibration. Three of these inventions sit on TIME Magazine’s Best Inventions list, a record no other individual holds. For organisations, the value lies less in the projects themselves than in what they prove. The word impossible is almost always doing more work than it deserves inside a company. Ebeling’s method, “commit, then figure it out”, comes from his earlier career as a film producer at The Ebeling Group, where impossible delivery dates were structural to the business. Audiences leave with a test for the word “impossible” they can run on their own organisation. They also leave with named cases they can cite the next time a hard idea gets that label. Key speaking topics Innovation methodology and the psychology of “impossible” Purpose-driven culture and organisational mission Radical collaboration across disciplines Technology applied to human problems The “Help One. Help Many.” model Storytelling as an innovation discipline Ideal for Innovation and R&D leaders stuck on problems they have classified as too hard to solve CEOs and executive teams trying to translate purpose statements into operating culture Innovation and transformation conferences seeking a credentialed keynote with a named methodology Cross-functional teams being asked to deliver outcomes their existing playbook does not cover Audiences in healthcare, pharma, technology, finance, and professional services, where ambitious problems are routinely filed as too hard to solve Audience outcomes A working vocabulary for separating ideas that are genuinely infeasible from ideas that are simply unattempted A set of named case studies they can cite when defending innovation budgets and ambition inside their organisation A different criterion for committing resources to a hard problem, modelled on a method that has shipped working technology repeatedly A more honest read on the gap between an organisation’s stated purpose and how that purpose shows up in daily decisions

Why organisations work with Michio Kaku An active research physicist and co-founder of string field theory, not a commentator translating other people’s science. The substance underneath the foresight is his own. A read on AI, quantum computing and biotechnology that is grounded in physical constraints, useful for boards trying to test the credibility of internal technology roadmaps. A track record of corporate keynotes for Microsoft, Cisco, Morgan Stanley, HSBC, Sony, GE, Siemens and SAP, meaning he has briefed senior leadership in sectors with very different technology assumptions. The Henry Semat Chair at CCNY and four New York Times bestsellers give him a level of public authority that travels across investor days, leadership offsites and customer events. Biography highlights Henry Semat Chair in Theoretical Physics, City College of New York and CUNY Graduate Center. Co-founder of string field theory; PhD, UC Berkeley; AB, Harvard, summa cum laude. Author of four New York Times bestsellers including The God Equation and The Future of the Mind. Most recent book: Quantum Supremacy (2023). Host of Science Fantastic, a nationally syndicated US science radio show; presenter of science series for BBC and Discovery Channel. Contributor to Time, Wall Street Journal, Scientific American, Wired, New Scientist and the New York Times. Keynote speaker for Microsoft, HP, Cisco, HSBC, Morgan Stanley, Sony, GE, Siemens, SAP, L’Oreal, Walt Disney and Barclays, among others. Biography Most corporate strategy processes work in three to five year horizons. The technologies most likely to reshape those strategies, including quantum computing, advanced AI, brain-machine interfaces and fusion energy, will mature on much longer timelines and from physical principles most boards never have cause to revisit. Michio Kaku is one of the few public scientists with the standing to brief senior leadership on that gap. He holds the Henry Semat Chair in Theoretical Physics at City College of New York, where he has taught for over four decades, and he is a co-founder of string field theory, a working contribution to the search for a unified description of the fundamental forces. Alongside his research, Kaku has built a parallel public role. Four of his books, Physics of the Impossible, Physics of the Future, The Future of the Mind and The God Equation, have been New York Times bestsellers, and his most recent, Quantum Supremacy, sets out what quantum computing will and will not do for medicine, materials and AI. He hosts Science Fantastic, a nationally syndicated US science radio programme, and has presented science series for the BBC and Discovery Channel. For corporate audiences he has keynoted for Microsoft, Cisco, HSBC, Morgan Stanley, Sony, GE, Siemens and SAP, among others. The reason buyers keep returning to him is straightforward: they want a physicist’s read on which long-horizon technologies are real, on what timeline, and at what cost. Key speaking topics Quantum computing and its commercial implications Artificial intelligence in medicine, finance and pandemic response The next two decades of technology and the economy The physics of long-horizon innovation Brain-machine interfaces and the future of the mind The search for a unified theory and what it means for computing Science communication for senior audiences Ideal for Boards and executive committees making long-horizon technology and capital allocation decisions CEO and CTO leadership offsites focused on AI, quantum and biotechnology roadmaps Investor days, customer events and flagship conferences in technology, financial services, industrials and pharma Strategy and innovation teams testing internal assumptions against external scientific reality Audience outcomes A clearer view of which emerging technologies are bounded by physics and which are bounded by engineering effort A working sense of what quantum computing will and will not change in finance, materials and drug discovery A read on AI’s near-term and long-horizon trajectory from a physicist rather than a vendor Reference points for stress-testing internal technology and innovation roadmaps A vocabulary for senior leaders to discuss long-range science with their own technical teams

Why organisations work with Michael Wade He runs IMD’s AI Maturity Index, which evaluates the 300 largest companies in the Forbes Global 2000 on how they have actually embedded AI across executive support, infrastructure, operations, workforce and ethics. The data behind it gives him a view of corporate AI adoption that is not available to the wider speaker market. The Digital Vortex framework, introduced in his 2017 Axiom Business Book Award winner and updated through IMD’s ongoing research, gives strategy teams a way to map how fast each industry is being pulled toward digital disruption. His books work as operating manuals. Hacking Digital and Orchestrating Transformation give boards and Chief Digital Officers structured playbooks for sequencing change, drawn from custom programmes with Vodafone, AXA, Credit Suisse, Nestle and Cartier. He founded and directs Leading Digital and AI Transformation at IMD, Europe’s first and largest executive programme on digital and AI. Many of the leaders setting the agenda inside their own boards have already been through his classroom. Biography highlights Professor of Strategy and Digital at IMD Business School in Lausanne and holder of the TONOMUS Professorship in Digital and AI Transformation Director of IMD’s TONOMUS Global Center for Digital and AI Transformation, which publishes the annual AI Maturity Index of the largest companies in the Forbes Global 2000 Co-author of Digital Vortex (winner of the 2017 Axiom Business Book Award), Orchestrating Transformation, Hacking Digital, ALIEN Thinking, Twin Transformation and GAIN: Demystifying GenAI Published in Harvard Business Review, MIT Sloan Management Review, MIS Quarterly and Strategic Management Journal; regular contributor to Fortune and Forbes Inducted into the Swiss Digital Shapers Hall of Fame in 2021 by Bilanz, Handelszeitung, Le Temps and Digitalswitzerland; named one of Switzerland’s top 10 digital thought leaders in 2016, 2017 and 2020 Hosts the IMD podcasts Management Under the Microscope and Mike & Amit Talk Tech; has designed custom executive programmes for Vodafone, AXA, Credit Suisse, Nestle, Cartier and others Biography Most digital and AI transformations do not fail at the technology layer. Research at IMD puts the failure rate around 87%, and the bottleneck almost always sits elsewhere. It is in the gap between the system that has been bought and the operating model that has to absorb it. Wade has spent two decades inside that gap. He is Professor of Strategy and Digital at IMD Business School in Lausanne, where he holds the TONOMUS Professorship and directs the school’s Global Center for Digital and AI Transformation. The Center’s AI Maturity Index ranks the 300 largest companies in the Forbes Global 2000 on how they have embedded AI in production. It is one of the few public benchmarks that separates companies running AI at scale from those still in pilot. Digital Vortex, the 2017 Axiom Business Book Award winner, gave executives a way to measure how fast their industry was being pulled toward digital disruption. Orchestrating Transformation and Hacking Digital followed with playbooks for what to do once that velocity is clear. Twin Transformation and GAIN, both published in 2025, extend the same discipline into AI and sustainability. The pattern is consistent: books written for the executive who has to deliver the change. In 2021, the Swiss media consortium Bilanz, Handelszeitung, Le Temps and Digitalswitzerland inducted him into its Digital Shapers Hall of Fame. He had been named one of Switzerland’s top 10 digital thought leaders three times before that. Boards still book him because he has taught their peers and run custom programmes for companies they benchmark against, including Vodafone, AXA, Credit Suisse and Nestle. Key speaking topics Digital and AI transformation Enterprise AI adoption at scale Industry disruption and competitive strategy The AI-augmented executive Innovation and breakthrough thinking Organisational agility and resilience Ideal for Boards and executive committees overseeing digital and AI strategy Chief Digital Officers and Chief AI Officers responsible for end-to-end transformation CEOs and senior leadership teams making capital allocation decisions on AI and technology Strategy and innovation leaders inside companies that are mid-transformation and need to course-correct Audience outcomes A specific read on where their organisation sits on the AI maturity dimensions, and what separates companies running AI in production from those still in pilot A working language for the gap between digital ambition and execution that boards and senior leaders can use in their own conversations A revised view of which industries are most exposed to digital disruption, and where defensive strategy and offensive moves should sit in the response A way to frame AI investment as an organisational change problem, with the operating model and leadership decisions as the binding constraint

Why organisations work with Michael Solomon His textbook Consumer Behavior: Buying, Having, and Being is the most widely adopted course text on the subject worldwide, which means the conceptual vocabulary used by a generation of marketers traces back to his work. He has advised Calvin Klein, Levi Strauss, Under Armour, BMW, Procter & Gamble, eBay, and United Airlines on consumer psychology applied to brand, retail, and product decisions. He brings academic discipline to fast-moving commercial questions: AI consumer trust, avatar identity, metaverse engagement, and post-pandemic spending behaviour, all grounded in published research. Holder of the Dirk Warren ’50 Sesquicentennial Chair at Saint Joseph’s University and recognised among the ten most productive scholars in advertising and marketing communications. Regular Forbes.com contributor, with commentary picked up by The New York Times, USA Today, The Wall Street Journal, Adweek, and Time, giving clients a speaker whose framing is already in market. Biography highlights Dirk Warren ’50 Sesquicentennial Chair and Professor of Marketing, Haub School of Business, Saint Joseph’s University. Author of more than thirty books, including the global bestselling textbook Consumer Behavior: Buying, Having, and Being and The New Chameleons. Former faculty at NYU, Rutgers, Auburn University, and the University of Manchester. Forbes.com contributor; commentary in The New York Times, Wall Street Journal, USA Today, Adweek, Time, and on Today, Good Morning America, and CNN. Cutty Sark Men’s Fashion Award recipient for research on the psychology of clothing. Client roster spanning Calvin Klein, Levi Strauss, Under Armour, BMW, P&G, eBay, Subaru, United Airlines, Microsoft Advertising, and the U.S. Army. Biography The textbook that trained a generation of marketers in consumer behaviour, Buying, Having, and Being, sits on Michael Solomon’s CV. So does a Forbes column read by the executives who now run those marketers’ employers. That dual position, academic standard-setter and commercial commentator, is what brings serious brands to him for strategic reads on customer psychology. Solomon holds the Dirk Warren ’50 Sesquicentennial Chair at Saint Joseph’s University’s Haub School of Business, with prior faculty posts at NYU, Rutgers, Auburn, and the University of Manchester. His PhD in social psychology from UNC Chapel Hill anchors a research career that has placed him among the ten most productive scholars in advertising and marketing communications, and the fifteen most cited in behavioural sciences and fashion. The applied work is where the academic record converts into commercial value. Solomon has advised Calvin Klein, Levi Strauss, Under Armour, BMW, Procter & Gamble, eBay, Subaru, and United Airlines on questions of brand identity, customer experience, and category disruption. His current speaking work centres on consumer trust in AI and avatars, the post-pandemic spending psychology he frames as G.A.S., and the dissolution of traditional consumer categories he treats in The New Chameleons. For senior marketing, brand, and customer-experience leaders, the value is access to a thinker who can defend a claim about consumer behaviour from the underlying psychology, then translate it into a brand or product decision a board can act on. Key speaking topics Consumer psychology and decision-making Brand identity and customer experience Marketing implications of AI, avatars, and the metaverse Fashion psychology and the symbolic meaning of products Post-pandemic consumer behaviour Retail disruption and category evolution Cross-cultural consumer meaning-making Ideal for CMOs and brand directors rebuilding strategy after segmentation models stop working Retail and consumer goods leadership teams confronting category disruption Customer experience and insight leads in financial services, automotive, apparel, and FMCG Boards of consumer-facing businesses assessing exposure to AI-mediated commerce Audience outcomes A sharper read on the psychology driving current consumer switching, loyalty, and category exit. Specific frameworks for thinking about AI and avatars in brand and retail experience, not generic technology commentary. Named research and case examples that senior marketers can cite internally to defend a strategic shift. A more rigorous internal vocabulary for consumer behaviour, drawn from the academic standard text in the field.

Why organisations work with Michael Raynor He has built a quantitative case, across more than 25,000 companies and forty-five years of data, for what actually separates exceptional performers from the rest. Boards get an evidence base, not an opinion. His Strategy Paradox framework gives leadership teams a way to commit hard to a chosen direction while building real options against the futures that strategy could not foresee. He is one of the few strategy thinkers to have co-authored disruption theory’s primary sequel with Clayton Christensen and to have stress-tested it experimentally with Intel’s new venture group and MBA cohorts. The work is field-validated, not theoretical. Two decades of Deloitte client work in telecoms, pharma, medical devices, energy and media means the frameworks land in operational language, not academic abstraction. Biography highlights Author of The Strategy Paradox, named one of BusinessWeek’s 10 Best Business Books of 2007 and a strategy+business top-five strategy pick. Co-author with Clayton M. Christensen of The Innovator’s Solution, a New York Times and Wall Street Journal bestseller. Co-author with Mumtaz Ahmed of The Three Rules: How Exceptional Companies Think, based on a five-year study of more than 25,000 US-listed companies. Sole author of The Innovator’s Manifesto: Deliberate Disruption for Transformational Growth, applying disruption theory to controlled experiments at Intel and across MBA programmes including Harvard. Doctorate from Harvard Business School, recognised with the Dively Award for research excellence; MBA with distinction from Ivey Business School. Associate Professor (Strategy) at Ivey Business School; long-tenured Deloitte advisor, including fifteen years as a Managing Director. Biography Most strategy is built on forecasts that turn out to be wrong. The interesting question is not whether forecasts will fail, but what a leadership team should do about that fact when it has to commit capital, talent and reputation to a single direction. This is the territory Michael Raynor has worked for over three decades, in research, in the boardroom and in print. Raynor’s first major contribution was The Strategy Paradox, which argued that the same commitments that produce extraordinary success also produce catastrophic failure, and that managing strategic risk requires building real options into the corporate structure itself. The book was named one of BusinessWeek’s 10 Best Business Books of 2007 and a strategy+business top-five strategy pick. With Clayton Christensen he co-authored The Innovator’s Solution, a New York Times and Wall Street Journal bestseller and the principal sequel to The Innovator’s Dilemma. The work that followed put the frameworks under empirical pressure. The Innovator’s Manifesto reported controlled experiments at Intel’s New Business Initiatives group and replications with 300+ MBA students at Harvard and elsewhere, showing measurable improvement in predictive accuracy when disruption theory was applied as a decision rule. The Three Rules, written with Mumtaz Ahmed, analysed more than 25,000 US-listed companies from 1966 to 2010 and identified 344 exceptional performers, distilling their behaviour to two priorities: better before cheaper, revenue before cost. This is what brings Raynor into board conversations. He arrives with a doctorate from Harvard Business School (Dively Award for research excellence), an MBA with distinction from Ivey, more than two decades of Deloitte client work across pharma, telecoms, medical devices, energy and media, and a current Associate Professorship in Strategy at Ivey. The frameworks are tested, the language is direct, and the argument is consistently the same: serious organisations need a defensible answer to the question of how they will commit, and to what. Key speaking topics Corporate strategy under uncertainty Strategic commitment and real options Disruptive innovation and growth Drivers of sustained superior corporate performance Innovation portfolio decisions Strategy execution at the board level Ideal for Boards and CEOs setting multi-year strategic direction in industries where forecasts are unreliable Chief Strategy Officers and corporate development leaders sizing innovation portfolios and capital commitments Executive leadership teams in pharma, telecoms, energy, medical devices and media wrestling with disruption risk Audience outcomes A direct argument for why strategic commitment is the source of risk, not its solution, and what that implies for the next planning cycle. The Better-before-Cheaper, Revenue-before-Cost decision rule as a working benchmark for everyday operating choices. A structured way to separate strategic uncertainty from operational uncertainty, and to push each to the right level of the organisation. An empirically grounded view of what 344 exceptional companies did differently over four decades, and how to test their behaviour against the audience’s own.

Why organisations work with Michael G Jacobides He is the academic most directly associated with ecosystem strategy as a formal discipline. His Strategic Management Journal paper “Towards a Theory of Ecosystems” is one of the most-read articles the journal has published, and is the reference point others build on. He gives leadership teams a working language for a question they keep asking badly. Are we an orchestrator, a complementor, or a component, and what does each role earn under AI. His policy work gives the room a regulatory lens most strategy speakers cannot offer. He served as Chief Expert Advisor on the Digital Economy to the Hellenic Competition Commission and contributes to the World Economic Forum’s AI Governance Alliance. He has been ranked on the Thinkers50 list of the world’s top 50 management thinkers in four consecutive cycles since 2019, which is the credential boards recognise without needing to be briefed. His advisory base, BCG Henderson Institute and Evolution Ltd, keeps the content tested against live corporate decisions rather than against the conference circuit. Biography highlights Sir Donald Gordon Professor of Entrepreneurship and Innovation and Professor of Strategy, London Business School. Thinkers50 ranked management thinker in 2019, 2021, 2023 and 2025; Strategy Award shortlist, 2019. Co-Editor, Industrial and Corporate Change. Author of “Towards a Theory of Ecosystems” (Strategic Management Journal) and “How to Compete When Industries Digitize and Collide” (California Management Review, article-of-the-year). Academic Advisor to the BCG Henderson Institute; Lead Advisor of Evolution Ltd; contributor to the World Economic Forum’s AI Governance Alliance. Former Chief Expert Advisor on the Digital Economy, Hellenic Competition Commission. Visiting Scholar, Federal Reserve Bank of New York. Regular contributor to Harvard Business Review, MIT Sloan Management Review, Financial Times and Forbes; commentator for BBC and CNN. Biography The boundary between industries is no longer the boundary between competitors. A bank now competes with a phone, a car company with a software platform, a retailer with an ad network. Jacobides has spent two decades building the academic framework that explains this, and turning it into language strategy teams can use. His paper “Towards a Theory of Ecosystems” in the Strategic Management Journal is the reference point most other ecosystem writing now builds on. The follow-up in California Management Review, on competing as industries digitise and collide, won the journal’s article-of-the-year and is widely used inside corporate strategy functions. The work is academic in origin and operational in use. That dual register is the reason boards book him. He holds the Sir Donald Gordon Chair at London Business School, co-edits Industrial and Corporate Change, and has been ranked on the Thinkers50 list of the world’s top management thinkers across four cycles. He also advises the BCG Henderson Institute, leads the advisory boutique Evolution Ltd, and contributes to the World Economic Forum’s AI Governance Alliance. His former role as Chief Expert Advisor on the Digital Economy to the Hellenic Competition Commission means he reads platform and AI regulation as a participant, not a spectator. What a senior buyer gets in the room is a strategist who can take an executive team from “AI is reshaping our industry” to a specific decision about where in the new value architecture the firm should sit, what it should orchestrate, what it should cede, and what regulators will let it own. Key speaking topics Ecosystem strategy and value migration Generative AI and competitive advantage Digital platforms and industry convergence Orchestrator, complementor and component positioning AI governance and competition policy Business model reinvention under digital disruption Boardroom strategy in technology-driven industries Ideal for Boards and group executive committees redrawing strategy as AI and platforms reshape their industry Chief Strategy Officers, Chief Digital Officers and Heads of Corporate Development assessing ecosystem positioning Banking, telecommunications, FMCG, healthcare and industrial leadership teams facing convergence pressure Private equity and investor audiences pricing platform exposure and ecosystem risk Audience outcomes A working vocabulary for ecosystem roles: orchestrator, complementor, component, and what each earns A clearer view of where AI shifts value inside the audience’s specific industry, not in general A framework for testing current strategy against the way industry boundaries are actually moving Sharper questions for the next board strategy session on platform exposure and regulatory risk A read on how competition policy and AI governance will constrain the playing field

Why organisations work with Michael Cusumano He wrote the book leaders cite when they argue about platform strategy. The Business of Platforms, with Gawer and Yoffie, is the reference text for how Apple, Amazon, Google, and Microsoft built their positions, and where new entrants can still find leverage. He has spent three decades studying how software companies actually make money, from Microsoft Secrets through The Business of Software to current work on generative AI as the next platform layer. He bridges Western and Japanese industry. Two Fulbright Fellowships, ten years working in Japan, and a former dean role at Tokyo University of Science give him a working view of competitive dynamics across both markets. He is operator-adjacent. Roughly 100 consulting engagements with organisations including NASA, the World Bank, and the Bank of England, plus a dozen public-company board seats, mean the framework is pressure-tested against real strategic decisions. Biography highlights SMR Distinguished Professor of Management at MIT Sloan; Faculty Director of the Martin Trust Center for MIT Entrepreneurship; Co-Director of the MIT System Design and Management Program. Author or co-author of 14 books, including The Business of Platforms (2019), Strategy Rules (2015), Staying Power (2010), Platform Leadership (2002), and Microsoft Secrets (1995). Strategy Rules has been translated into 18 languages; Microsoft Secrets into 14. Writes the Technology Strategy and Management column for Communications of the ACM; former editor-in-chief and chairman of MIT Sloan Management Review. Recipient of the 2019 Abbie Griffin High Impact Award from the Journal of Product Innovation Management; IEEE Software 25th-Anniversary Top Pick. Princeton (BA), Harvard (PhD); two Fulbright Fellowships; former Special Vice President and Dean of Entrepreneurship and Innovation, Tokyo University of Science. Biography Platform businesses follow a different physics from product businesses. The companies sitting at the top of every market-cap league table, Apple, Amazon, Microsoft, Google, Meta, did not get there by selling better products. They built two-sided markets, opened controlled access to complementors, and used network effects to compound advantage. Cusumano’s work, with Annabelle Gawer and David Yoffie, is the reference scholarship on why this works and when it does not. His position at MIT Sloan reflects three decades of close study of the software industry. Microsoft Secrets, written with Richard Selby in 1995, was the first inside account of how a software company actually shipped product at scale. Platform Leadership followed in 2002, naming the pattern Intel, Microsoft, and Cisco had used to organise entire industries around themselves. The Business of Platforms, in 2019, extended the argument into the era of Amazon, Google, and Apple, separating what worked from what failed. He is also one of the few strategy scholars who can credibly write about Silicon Valley and Tokyo in the same paragraph. Two Fulbrights, ten years working in Japan, a former dean role at Tokyo University of Science, and fluent Japanese have produced a comparative view of how Western and Asian firms approach scale, software, and ecosystem competition. The 2019 Abbie Griffin High Impact Award and an IEEE Software 25th-Anniversary Top Pick recognise the influence of that work inside the academic and engineering communities. The current focus is generative AI as a new platform for applications development, which he argues will redraw competitive lines in software again, this time around model providers, infrastructure layers, and application developers. For boards trying to read where value will sit in the next stack, that is the live question, and the framework he has spent thirty years sharpening is the one being applied to it. Key speaking topics Platform strategy and ecosystem competition The economics of software businesses Generative AI as a platform layer Digital strategy in winner-take-most markets Innovation and entrepreneurship inside large firms Competing across US and Japanese technology markets Lessons from Bill Gates, Andy Grove, and Steve Jobs Ideal for Boards and executive committees stress-testing platform or ecosystem strategy CSOs and corporate development leaders evaluating how generative AI reshapes competitive position Technology and product leadership at firms moving from product to platform models CEO summits and senior leadership programmes covering digital strategy and software economics Audience outcomes A working framework for deciding when to compete as a product and when to open a platform. A clear read on why some platforms compound and others collapse, with the named cases that prove the pattern. Sharper questions to bring to AI strategy debates, focused on where value accrues across the stack. A comparative view of how leading US and Japanese firms have built and defended platform positions.

Why organisations work with Matthew Syed He has named two of the most widely adopted ideas in modern leadership vocabulary, Black Box Thinking and Rebel Ideas, and uses them to give leadership teams a shared language for failure and dissent. He brings the rare triangulation of two-time Olympian, Times columnist since 1999 and Sunday Times number one bestselling author, which lets him hold the room with executives, boards and entire workforces. His arguments are built from primary case material across aviation, healthcare, intelligence, sport and government, not from generic management literature, so leaders leave with examples they can use in their own decision forums. Through Matthew Syed Consulting he has converted the books into psychometrics and culture programmes deployed in named organisations, which makes the keynote a credible entry point to longer-term work rather than a one-off appearance. Biography highlights Two-time Olympic table tennis player for Great Britain (Barcelona 1992, Sydney 2000) and three-time Commonwealth singles champion. First-class honours in Philosophy, Politics and Economics from Balliol College, Oxford. Columnist for The Times and The Sunday Times since 1999, with two British Press Awards Sports Journalist of the Year wins. Author of Bounce, Black Box Thinking, Rebel Ideas, The Greatest, plus the You Are Awesome series for younger readers, with over two million copies sold and translations into more than thirty languages. Presenter of BBC Radio 4’s Sideways since 2021, examining the ideas that shape behaviour and decision-making. Co-founder of Matthew Syed Consulting and trustee of Greenhouse Sports. Biography Most organisations are not structured to learn from failure. They are structured to defend against it. The aviation industry, by contrast, treats every incident as data and rewrites procedure accordingly. That contrast is the spine of Black Box Thinking, the Sunday Times number one bestseller that turned a clinical engineering practice into a leadership argument. Syed builds his case from primary material, not from the management canon. Aviation, healthcare, intelligence agencies, elite sport and government feature as case studies in his work because each shows how culture either invites or suppresses honest information. Rebel Ideas extends the argument to cognitive diversity, making the case that homogenous teams fail at complex problems even when each member is individually brilliant. The credibility behind the argument is unusual. Two Olympic Games for Great Britain, nearly a decade as England’s number one in table tennis, three Commonwealth singles titles, and a first-class PPE degree from Balliol College, Oxford. Since 1999 he has written for The Times and The Sunday Times, winning Sports Journalist of the Year at the British Press Awards twice and multiple awards from the Sports Journalists’ Association. The work continues across formats. He presents BBC Radio 4’s Sideways, now in multiple series, and through Matthew Syed Consulting has turned Black Box Thinking and Rebel Ideas into diagnostic tools and culture programmes used inside organisations. The keynote is the most condensed expression of that body of work, and the route many leadership teams use to start a longer conversation about how their own institution treats failure and dissent. Key speaking topics Learning from failure and the Black Box Thinking model Cognitive diversity and the Rebel Ideas thesis High-performance culture and growth mindset Decision-making under uncertainty Innovation and creative problem-solving Leadership and team learning Ideal for CEOs and executive committees redesigning how the organisation handles error, post-mortems and accountability. Boards and senior leadership teams concerned that groupthink is shaping major decisions. Heads of innovation, R&D and transformation looking to build cognitive range into team composition. CHROs and learning leaders embedding growth-mindset and high-performance culture at scale. Audience outcomes A working definition of Black Box Thinking that leaders can apply to their own incident reviews. A clear test for cognitive diversity inside their teams, separate from demographic diversity. Specific case examples from aviation, medicine and elite sport that translate into their own decision forums. A sharper view of where their organisation currently rewards consensus over dissent. Language and frameworks that travel from the keynote into ongoing leadership conversations.

Why organisations work with Martin McCourt He has run the playbook most boards are still arguing about: taking a single-product, single-market business into more than 60 international markets while protecting the founder’s creative engine. He grew Dyson profits past £300m and crossed £1bn in revenue in 2011, with 80% of the business coming from outside the UK by the time he left. He is one of very few British CEOs who has personally established subsidiaries in the US, Japan, Switzerland, Austria and Germany, and won market leadership in most of them, including the US. He chairs Joseph Joseph and COMPO and sits on the board of Weber, which keeps him close to live boardroom decisions in the design-led consumer and homewares businesses he spent his career scaling. Named UK Business Leader of the Year at the 2010 National Business Awards, recognised for running a company described as the standout performer of the recession. Biography highlights CEO of Dyson for 15 years, leading the move from a single-product UK operation into more than 60 international markets. Took Dyson revenue past £1bn in 2011, with profits above £300m and 80% of revenue from outside the UK. Established Dyson subsidiaries in the US, Japan, Switzerland, Austria and Germany, winning market leadership in most including the US. Earlier senior commercial roles at Mars, Duracell, Toshiba and Pelikan across more than 40 years in manufacturing, design, sales and marketing. UK Business Leader of the Year, 2010 National Business Awards. Currently Chairman of Joseph Joseph and COMPO, a non-executive director of Weber, and a Visiting Professor at Aston Business School. Earlier chair and board roles include Glen Dimplex, the world’s largest electrical heating manufacturer, alongside Tharsus, Lightfoot, Pure Electric, FreeFlow Technologies and Learning Curve Group, several taken through to successful exit. Biography Dyson was a British engineering business with one famous product and one home market when Martin McCourt joined as CEO. Fifteen years later, 80% of the revenue was coming from outside the UK, profits had passed £300m, and the company had crossed £1bn in sales for the first time in 2011. That outcome did not happen by accident. McCourt designed and ran the international strategy that took Dyson into more than 60 markets, building subsidiaries from scratch in the US, Japan, Switzerland, Austria and Germany and winning market leadership in most of them. He moved manufacturing to Asia while increasing skilled UK jobs, and he kept the commercial machine running so that James Dyson could stay focused on inventing. The career underneath that work matters. Before Dyson, McCourt spent more than two decades in senior commercial roles at Mars, Duracell, Toshiba and Pelikan, learning how branded consumer businesses scale and where they break. That history is why he can speak to the practical mechanics of growth, not just the headline outcome. In 2010 he was named UK Business Leader of the Year at the National Business Awards, recognised for running what was described as the standout business of the recession. That work continues at board level. In September 2025 he became Chairman of Joseph Joseph, the British design-led homewares brand, having advised co-founder Richard Joseph in the company’s early years. He also chairs COMPO, the European organic gardening business, sits on the board of Weber in Chicago, and holds a Visiting Professorship at Aston Business School. Key speaking topics International scaling of product-led businesses Building consumer brands across multiple markets The CEO and founder relationship British manufacturing and global competitiveness Innovation-driven growth Leadership through rapid expansion Clean-technology and industrial investment Ideal for CEOs and boards of founder-led or product-led businesses planning international growth Chief Commercial Officers and international MDs scaling consumer brands Industrial and manufacturing leadership teams considering global market entry Leadership programmes for senior operators in product, design and engineering-led companies Audience outcomes A clear-eyed view of what it actually takes to move a single-market business into 60-plus markets A working model for the CEO and founder partnership in inventor-led companies Specific lessons on entering and winning major international markets, drawn from the US, Japan and Europe A sharper sense of where British manufacturing competes and where it does not Boardroom-grade thinking on innovation, capital allocation and long-horizon growth

Why organisations work with Martin Lindstrom He built his reputation on primary research, not commentary. The fMRI study behind Buyology covered 2,000 consumers across five countries; the fieldwork behind Small Data covered 2,000 families across more than 70 countries. He gives senior teams a method, not a slogan. Small data is a working approach for finding the unspoken consumer signal that quantitative research routinely misses. He has advised brands across categories most consultants never touch in the same year, from Pepsi and Nestle to Burger King, Lowe’s, LEGO, and Disney, which means his diagnoses translate across very different commercial contexts. He treats internal bureaucracy as a brand problem. The Ministry of Common Sense names a tension every CEO recognises: the gap between what the company promises customers and what its own processes allow employees to deliver. His authority is independently signalled. TIME’s 100 Most Influential People, repeated Thinkers50 rankings, and a Wall Street Journal verdict on Brand Sense as one of the five best marketing books ever written are not bureau claims; they are matters of public record. Biography highlights Founder and chairman of Lindstrom Company, advising Fortune 500 clients including Pepsi, Nestle, Google, Burger King, Lowe’s, LEGO, Disney, and Unilever. Named to TIME’s 100 Most Influential People in the Scientists and Thinkers category. Multiple-time Thinkers50 ranked thinker, including positions of #18, #36, and #20 in successive listings. Author of seven New York Times bestsellers, translated into roughly 60 languages, including Buyology, Brandwashed, Small Data, Brand Sense, and The Ministry of Common Sense. Columnist for TIME, Fast Company, and Harvard Business Review; recurring contributor on NBC’s TODAY show. Featured in Morgan Spurlock’s documentary The Greatest Movie Ever Sold (2011). Biography The fMRI study behind Buyology scanned the brains of 2,000 consumers across five countries to test what advertising and branding actually do inside the human head. Most of what the marketing industry believed about why people buy did not survive the data. That study, and the books that followed, made Martin Lindstrom one of the few branding voices senior leaders take seriously on the science of consumer decision-making. He runs Lindstrom Company, a brand and culture transformation firm whose client list reads as a cross-section of the global economy: Pepsi, Nestle, Google, Burger King, Lowe’s, LEGO, Disney, Unilever. The work is not pitch theatre. It is rebuilding brand strategy around evidence drawn from ethnographic fieldwork, neuroscience, and the unguarded behaviour of real customers in their own homes. His Small Data method came out of more than a decade visiting families in over 70 countries, looking for the small inconsistencies that point to unmet consumer needs. The thesis is direct. Big data tells you what is happening at scale. Small data tells you why, and where the next product or positioning idea actually lives. It is a working method, used inside the Lindstrom Company practice, not a publishing concept. The Ministry of Common Sense extends the same instinct inward. Lindstrom argues that most large companies have engineered themselves into a state where employees cannot do the obvious right thing for a customer without breaching a process. Strip the bureaucracy, restore common sense, and brand performance follows. Buyers who book him for the marketing thesis often find the organisational thesis is the one their executive team keeps quoting back six months later. Key speaking topics Brand strategy and consumer neuroscience Small data and ethnographic customer insight Culture transformation and corporate common sense Customer experience and behavioural decision-making Marketing effectiveness in the AI era Future of retail and physical-digital strategy Ideal for CMOs and brand leaders rebuilding propositions around customer evidence rather than category convention. CEOs and COOs whose internal processes are eroding the customer experience their brand promises. Strategy, innovation, and customer insight teams looking for a working method to find unmet needs. Global leadership conferences and senior offsites where the brief is commercial reinvention. Audience outcomes A clearer reading of why current consumer research keeps producing the wrong answers, and what to use instead. A practical introduction to small data as a method for surfacing unmet customer needs. A direct view of where internal bureaucracy is quietly killing brand and commercial performance. Named examples from Fortune 500 engagements that translate into questions a leadership team can ask the next morning.

Why organisations work with Mark Greeven He brings a working model of ecosystem competition built on close study of Alibaba, Tencent, Xiaomi and other Asian firms, not a Silicon Valley template. He has spent two decades inside Chinese innovation, which lets him translate what is happening in Asia into specific implications for European and North American boards. His “dual transformation” frame gives leadership teams a way to fund and govern the next growth engine without starving the current business. He has built what he advises others to build. He founded IMD China in Shenzhen, scaled it into a multi-million-dollar executive education business in three years, and co-directs IMD’s Future-Ready Enterprise programme with MIT Sloan. Thinkers50 has ranked him in 2023 and 2025 and described him as their “oracle for innovation in China,” and his recent HBR co-authored piece on Chinese AI was a finalist for the 2025 HBR Prize. Both give buyers a defensible third-party signal. Biography highlights Professor of Management Innovation at IMD; founder of the IMD China Initiative and of IMD China in Shenzhen. Co-director of three IMD programmes: Building Digital Ecosystems, Strategy for Future Readiness, and Future-Ready Enterprise (the last delivered jointly with MIT Sloan School of Management). Author of Pioneers, Hidden Champions, Changemakers, and Underdogs (MIT Press, 2019), The Future of Global Retail (Routledge, 2021), and Business Ecosystems in China (Routledge, 2018). Co-author of “How Savvy Companies Are Using Chinese AI” (HBR, 2025), named a finalist for the 2025 HBR Prize. An earlier HBR piece was selected for HBR’s 10 Must Reads 2023. Ranked on the Thinkers50 list in 2023 and 2025; Thinkers50 Radar Class of 2017. Founder of cross-border programmes earlier in his career, including the Chinese Economy and Business Programme at Erasmus University Rotterdam and the Global Entrepreneurship Programme at Zhejiang University. PhD in Innovation Management from Rotterdam School of Management, Erasmus University. Biography Most established companies are organised to defend a position they already hold. The harder problem is running that business at full performance while building a different one beside it, in markets where competitors do not play by the same rules. Mark Greeven’s work sits squarely on that problem. He is Professor of Management Innovation at IMD and Director of the IMD China Initiative, with earlier faculty positions at Zhejiang University and Rotterdam School of Management, where he also took his PhD in Innovation Management. Two decades of fieldwork in China give his arguments an empirical base that most innovation speakers do not have. His three books, Business Ecosystems in China (Routledge, 2018), Pioneers, Hidden Champions, Changemakers, and Underdogs (MIT Press, 2019), and The Future of Global Retail (Routledge, 2021), trace how named Asian firms, including Alibaba, Tencent, and Xiaomi, organise around platforms, partners, and continuous reinvention. He writes regularly for Harvard Business Review and MIT Sloan Management Review. One of his HBR pieces was selected for HBR’s 10 Must Reads 2023; a more recent HBR co-authored piece on how companies are using Chinese AI was named a finalist for the 2025 HBR Prize. His current ecosystem research at IMD is supported by a three-year corporate sponsorship from AVEVA, Schneider Electric’s industrial software business. He also publishes Red Thread, a bi-weekly LinkedIn newsletter on China and global strategy. Greeven has also built what he writes about. He founded the IMD China Initiative in 2019 and established IMD China in Shenzhen, growing it into a multi-million-dollar executive education business within three years. He has launched cross-border programmes at four institutions, from the Chinese Economy and Business Programme at Erasmus and the Global Entrepreneurship Programme at Zhejiang to IMD’s Future-Ready Enterprise Programme with MIT Sloan. In parallel, he has founded private companies in cross-border e-commerce, technology scouting, and management innovation advisory. Thinkers50 has ranked him in 2023 and 2025, calling him their “oracle for innovation in China.” That mix of research, programme-building, venture creation, and direct access to Chinese firms is what gives his counsel weight for boards trying to read what Asian competition means for their next five years, and for executives trying to build a credible second growth engine without breaking the first. Key speaking topics Business ecosystems and platform competition Innovation in China and Asia Dual transformation and second growth engines Future of retail and digital business models Strategy under sustained uncertainty Organising for innovation in large incumbents US-China commercial and technology dynamics Ideal for CEOs and strategy leaders setting a multi-year growth agenda in the face of Asian competition. Boards and executive committees deciding how to fund and govern a second growth engine alongside the core. CSOs, CIOs, and innovation leads designing partner ecosystems rather than standalone product roadmaps. Multinationals with material exposure to China who want a clear read on competitive moves and policy direction. Audience outcomes A clear read on how Chinese and Asian incumbents are competing, with named firms and specific moves. A working language for ecosystem strategy that boards can use without retreating to platform jargon. A practical view of how to run today’s business and build the next one in parallel, with the trade-offs named. Sharper questions for the next strategy cycle on innovation governance, partner choice, and capital allocation.