Lottie Hulme
Brand audiences have moved to platforms that traditional marketing does not understand. A celebrity interview now travels further on TikTok in twenty four hours than in a national newspaper in a month. Reaching the people who actually shape consumer attention means working with the journalists, hosts and creators who already hold it.
Lottie Hulme is a Sun showbiz reporter, TV presenter and TikTok host who helps brands reach consumer audiences through entertainment journalism, red carpet hosting and social-first content.
Full Profile
Why organisations work with Lottie Hulme
- A working journalist inside one of the UK’s largest entertainment newsrooms, with daily access to celebrity stories, talent and the cultural conversation brands are trying to enter.
- Hosting credit on The Sun’s National Television Awards Winners Room, twice, plus the YouTube franchise Strictly Secrets, which gives clients an MC with a track record on the kind of stage they are trying to reproduce.
- A TikTok and Instagram following built specifically around showbiz commentary, which puts brand activations in front of the audience that already watches entertainment content.
- A podcast host (#NoFilter) and regular talk radio contributor, useful when a brief calls for long-form interview craft rather than autocue presenting.
- Equally comfortable on the red carpet, in the host chair and behind a microphone at a corporate event, which removes the usual gap between a presenter who looks polished and one who can actually carry a live room.
Biography highlights
- Senior Showbiz Reporter at The Sun, delivering celebrity exclusives across the title’s digital and video platforms.
- Host of Strictly Secrets on The Sun’s YouTube channel.
- Hosted the National Television Awards Winners Room twice on behalf of The Sun.
- Former Showbiz and Lifestyle Reporter at OK! Magazine.
- Former Deputy Editor of The Handbook, a London luxury lifestyle magazine.
- Host of the #NoFilter podcast and a regular entertainment contributor on talk radio, including Petrie Hosken, David Bull and Fubar Radio’s Access All Areas.
Biography
The fastest route to a consumer brand moment in 2026 runs through showbiz coverage and social video, not press releases. Lottie Hulme works at that intersection professionally, as Senior Showbiz Reporter at The Sun, where she delivers celebrity news and exclusive interviews across the title’s digital and video platforms.
Her route into the chair was deliberate. She began at i-on, Scotland’s biggest fashion and lifestyle magazine, moved to London as Deputy Editor of The Handbook covering high-end venues and events, then joined OK! Magazine as a Showbiz and Lifestyle Reporter before her current role at The Sun. The career has been built inside the publications that set the day’s entertainment agenda.
The hosting work has been built in parallel. She has fronted the National Television Awards Winners Room twice for The Sun, presents the YouTube franchise Strictly Secrets, and contributes regularly to UK talk radio. Her #NoFilter podcast brings the same interview craft to long form. For brand clients, she is bookable as MC, awards host, red carpet interviewer and panel host, all delivered with a working journalist’s instinct for the story in the room.
Outside the studio, the TikTok and Instagram channels function as their own distribution. Lottie’s showbiz updates reach hundreds of thousands of viewers, which makes her one of the rare presenters who arrive at a corporate event with an existing consumer audience already paying attention.
Key speaking topics
- Entertainment journalism and the modern celebrity story
- Social media and TikTok for brand audiences
- Red carpet hosting and awards presenting
- Influencer marketing and creator partnerships
- Interview craft for podcasts and live events
- Luxury lifestyle and consumer brand storytelling
Ideal for
- Consumer brand marketing teams briefing on social-first activation
- Awards organisers and corporate event leads needing an experienced MC or host
- Media, entertainment and lifestyle conferences
- Internal events where a journalist-host can chair panels and conduct on-stage interviews
Audience outcomes
- A clearer read on how entertainment stories actually travel across The Sun, TikTok and broadcast in 2026.
- A working journalist’s view of what makes celebrity and brand collaborations land or fail.
- Practical reference points on building a social following around a specific editorial niche.
- A live demonstration of interview and hosting craft when Lottie chairs sessions on the day.