Baz Moffat
Most organisations still design wellbeing programmes around a default male physiology and a thin layer of generic resilience content. The result is policy that fails women across menstruation, pregnancy, postnatal return and menopause, with measurable cost in performance, retention and trust. Closing that gap requires operational change, not awareness campaigns.
Baz Moffat is co-founder and CEO of The Well HQ and helps organisations rebuild the systems, training and policies that shape how women experience work, sport and health.
Full Profile
Why organisations work with Baz Moffat
- She runs the consultancy that adidas, The Gym Group and England Netball use to redesign female-health training and policy. Buyers get an operator with live commercial programmes, not a speaker reading the literature.
- Co-author of The Female Body Bible, the Sunday Times bestseller now published in five languages, written with an NHS GP and a former Head of Physiology at the UK Sports Institute. The credentialled trio is what gives her positions weight inside HR, medical and performance functions.
- Translates female physiology into manager behaviour, line manager conversations, training plans and return-to-work protocols. Audiences leave with language and decisions, not slogans.
- Speaks from inside the system she is critiquing. Former GB rower, 20 years in coaching and high performance, World Championship medallist, mother of two. The lived ground makes the policy argument harder to dismiss.
Biography highlights
- Co-founder and CEO of The Well HQ, female-health consultancy to brands, governing bodies and corporates including adidas, The Gym Group, England Netball and The Fitness Group.
- Co-author, The Female Body Bible (Yellow Kite, Hachette, 2023), Sunday Times bestseller, published in five languages.
- GB Rowing Team member 2005 to 2008; raced in the women’s eight at the 2007 World Rowing Championships, Munich.
- BSc Sports Science, First Class, University of Birmingham; MSc Health Related Behaviour Change, University of Bristol.
- Spoke at the Council of Europe International Women’s Day roundtable on female health in sport.
- Twenty years’ experience as a coach, personal trainer and Holistic Core Restore practitioner.
Biography
Most workplace wellbeing programmes are still calibrated to a male default. Female-specific health sits inside a thin band of policy and a generic resilience strand, with little connection to performance, retention or management practice. The Well HQ, the consultancy Baz Moffat co-founded in 2021 with Dr Emma Ross and Dr Bella Smith, exists to close that gap by treating female health as part of the operating system, not the wellness budget.
The consultancy now works with adidas on the Breaking Barriers Academy, with The Gym Group and The Fitness Group on training personal trainers in female-health literacy, and with national governing bodies including England Netball and English Football on changing how the sport supports women from grassroots through to elite. The same logic applies to corporates. Policy, manager training and protocols for menstruation, fertility, pregnancy, return to work and menopause are rebuilt on the science rather than on assumption.
Baz brings the operator side of that argument. She rowed for Great Britain from 2005 to 2008, raced in the women’s eight at the 2007 World Rowing Championships, and spent two decades coaching women through pelvic, core and perinatal health. Her academic credentials sit in behaviour change, an MSc from Bristol on top of a First in Sports Science from Birmingham, which is why her work translates into adoption rather than slide decks.
Her co-authored book, The Female Body Bible, written with an NHS GP and a former Head of Physiology at the UK Sports Institute, became an instant Sunday Times bestseller and now appears in five languages. It functions as the public version of the consultancy’s argument: that the failure to design for half the workforce is no longer defensible on cost, evidence or talent grounds.
Key speaking topics
- Female health as an operating system inside organisations
- Menopause, perimenopause and the workplace
- Pelvic, core and perinatal health
- Return to work after pregnancy and postnatal recovery
- Female-specific high performance in sport and corporate environments
- Designing wellbeing policy beyond the male default
- Building and scaling a mission-led consultancy
Ideal for
- CHROs, heads of DEI and wellbeing leads rebuilding female-health policy beyond a generic wellness offer.
- Boards and executive teams of sports governing bodies, federations and clubs reviewing female participation and performance pathways.
- Senior leaders in health, fitness and consumer brands targeting the female market.
- Founders and operators seeking a live case study in building a mission-led commercial business.
Audience outcomes
- A working model for treating female health as a workforce capability, not a benefits line item.
- Clear language for line managers and HR on menstruation, pregnancy, postnatal return and menopause.
- A grounded picture of what changes when policy, manager training and protocols are redesigned on female physiology.
- A first-hand account of the cultural and commercial barriers to female health in sport and corporate life, and what shifts them.