Karren Brady

Baroness Karren Brady is a UK business executive, Vice-Chair of West Ham United FC and Conservative member of the House of Lords who speaks on leadership, business, governance and entrepreneurship.

  • Vice-Chair of West Ham United FC.
  • Former Managing Director of Birmingham City Football Club, appointed at age 23 and led the club through a stock market flotation.
  • Member of the House of Lords as a Conservative life peer.
  • Appointed CBE for services to entrepreneurship and women in business.
  • Adviser to Lord Alan Sugar on the BBC’s The Apprentice.
  • Author of the business book Strong Woman.

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Key speaking topics

  • Business leadership in high-performance environments
  • Entrepreneurship and business growth
  • Governance and public policy
  • Women in business
  • Football industry leadership and commercial strategy
  • Corporate decision-making under scrutiny

Ideal for

  • Senior leadership teams and board audiences
  • Business and entrepreneurship conferences
  • Financial and professional services organisations
  • Women in leadership and diversity-focused events

Audience outcomes

  • Insight into executive leadership within professional sport and public life
  • Practical perspectives on entrepreneurship and organisational growth
  • Greater understanding of governance and accountability at senior levels
  • Lessons from managing high-profile stakeholders and public scrutiny

Why organisations work with Karren Brady

  • Board-level experience across professional sport and national governance
  • Credibility from leading major football clubs and operating in regulated environments
  • First-hand insight into entrepreneurship, flotation and ownership transition
  • Recognisable public profile through television and public service roles

Biography

Karren Brady is a senior business leader with experience at board level across professional sport and national governance. As Vice-Chair of West Ham United FC and a member of the House of Lords, she blends commercial performance, public accountability and strategic leadership.

Her executive career began in football, where she was appointed Managing Director of Birmingham City Football Club at 23. She led the organisation through significant commercial development, including a stock market flotation, and remained at the helm until a change in ownership. She later joined West Ham United, playing a senior leadership role during a period of major organisational transition, including the club’s move to London Stadium.

Alongside her executive responsibilities, she contributes to public policy as a Conservative life peer in the House of Lords. She was appointed CBE for services to entrepreneurship and women in business, reflecting her influence within the UK business community.

Baroness Brady is also widely recognised for her role as an adviser to Lord Alan Sugar on the BBC’s The Apprentice, where she evaluates business strategy and leadership capability under pressure. She is the author of Strong Woman, a business book drawing on her experience in leadership, entrepreneurship and decision-making at the highest levels.

Her perspective combines commercial realism with governance insight, making her a relevant voice for organisations navigating growth, scrutiny and strategic change.

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Testimonials

On behalf of Sage World 2010, I would like to thank you for your participation in the event earlier this month. The feedback received has been fantastic, and your involvement certainly contributed to the success of the event.
Sage UK Ltd
On behalf of the IoD North West, may I express my thanks for your contribution to the Conference last week. Your speech was a perfect round up of the day, with personal insights and inspirational advice. Feedback has been tremendously positive, and you and the other speakers have given me a hard act to follow for next year's line up. A nice problem to have!
Darrell Matthews
Institute of Directors North-West
...the feedback on your presentation at our Monaco conference has been exceptional. It certainly seems that you struck a chord with our staff, many of whom have said your presentation was both the highlight of the weekend and a really motivational experience
Chris Meyer
Investec
...everyone was wondering how on earth we could top Karren. We have had great feedback from both reps and students alike as to how well Karren spoke and how she pitched her level perfectly to our student population. Please pass on our positive feedback and thanks to her.
Kate Temple-Brown
Deutsche Bank
Karren's after luncheon speech was informative, motivational, humorous where needed and highly inspirational. She also agreed to a Q&A session as well and spent 30-40 minutes answering questions from the audience. The audience all commented on what an excellent speaker she was, how warm and engaging and extremely humorous. By far one of the best speakers we have enjoyed at City Luncheon. 10 out of 10.
Hewlett Packard