Experiencia del cliente y marketing speakers

Why organisations work with Costantino Roselli He treats the avatar economy as an operating model, not a marketing channel. His core argument to boards is that avatar-native businesses need their own P&L, audience strategy, and creative pipeline, separate from the corporate website. He runs NTZNS as a working laboratory for the thesis, so the case studies he brings are commercial rather than conceptual. The Gabby digital fashion case, generating around $25,000 monthly within 18 months, is the worked example he uses to show what a single avatar-native operator can produce. He sits inside the institutional conversation through the Metaverse Fashion Council advisory board and the Metaverse Standards Forum, which gives boards a sense of where industry consensus is forming on interoperability, identity, and IP. He is one of the few speakers in this category who connects transmedia storytelling craft to commercial outcomes, which matters for brands that need narrative depth across owned channels, gaming, and creator platforms. Biography highlights Founder and CEO of NTZNS (NeTiZeNS), an immersive innovation studio building avatar-economy ventures. Advisory board member, Metaverse Fashion Council. Member, Metaverse Standards Forum. Speaker, Delphi Economic Forum IX, on the panel “Beyond the Hype: The Metaverse and its Future Hurdles”. Author of Million Dollar Chest: Pick Yourself and Become Unstoppable (2018). Founder of Weird Authentic People, an early digital branding agency using avatars and AI-led storytelling for client communication. Biography The avatar economy is mostly being run by the wrong people inside large companies. Marketing teams that built corporate websites are being asked to design digital fashion drops, transmedia worlds, and creator-led revenue lines, and the results read as expensive experiments rather than businesses. Roselli’s central argument is that this is structural. Avatar-first commerce demands its own operating unit. NTZNS, the studio he founded and leads, is the working test of that thesis. The company builds avatar-native ventures, mentors digital-only creators, and packages the playbook for brands trying to move past pilots. The reference case Roselli cites publicly, a fifteen-year-old creator in Argentina generating around $25,000 a month through an avatar-led fashion line, is used as a deliberate provocation to boards: a single distributed operator can already produce material revenue from this category. His institutional footprint gives the argument standing. He sits on the advisory board of the Metaverse Fashion Council, holds a seat in the Metaverse Standards Forum, and speaks regularly inside the policy circuit, including the Delphi Economic Forum panel on the metaverse and its hurdles in 2024. The point of those affiliations, in his framing, is to track where interoperability, identity, and IP standards are settling, because those are the variables that determine whether avatar businesses are durable. What separates Roselli from most metaverse commentators is that he treats storytelling as a commercial discipline. Transmedia worldbuilding, in his account, is not creative dressing on top of a technology stack. It is how avatar-native ventures earn audience loyalty across gaming, social, and owned channels at the same time, and it is the variable most brands fail to invest in seriously when they enter the category. Key speaking topics Avatar economy as an operating model Transmedia storytelling for consumer brands Generative AI in worldbuilding and creator economies Digital fashion and luxury in immersive environments Future of work, identity, and digital citizenship Metaverse standards, interoperability, and IP Ideal for CMOs, chief brand officers, and digital strategy leads at consumer brands evaluating digital fashion, gaming, and creator-led commerce. Innovation and venture teams inside fashion, luxury, beauty, entertainment, and media groups. Foresight and strategy teams looking for a substantive, commercially grounded view of the metaverse beyond the 2022 hype cycle. Audience outcomes A clear operating distinction between metaverse marketing, where existing functions can deliver, and avatar-native business, where they cannot. A specific revenue lens on digital fashion, creator commerce, and avatar IP, with named examples of what working models look like. A framework for deciding which categories of audience and revenue justify a dedicated avatar-native unit. A practical view of where standards work on interoperability and identity is heading, and what that means for long-term IP decisions.

Why organisations work with Courtney Caldwell She has run demand generation at both ends of the company lifecycle: inside Oracle’s worldwide digital marketing group and at RightNow Technologies before its $1.45B sale, and again from zero at ShearShare. Few speakers can argue commercial strategy with that lived range. She built and exited a two-sided marketplace in a $500B services category that most enterprise marketers never touch. Beauty and barbering is not adjacent to enterprise SaaS, and her cross-vertical fluency makes her useful to leaders whose growth playbook is too narrow. She is a credible voice on founder economics from the inside, including raising venture capital as a Black woman, scaling through Google Demo Day, YC Fellowship and 500 Startups, and selling under financial pressure. The exit was not a clean Silicon Valley story. One of a small number of speakers who can move a room from enterprise SaaS marketing to gig-economy workforce dynamics in the same talk, because she has operated in both. Biography highlights Cofounder and former CEO of ShearShare, acquired in November 2024 after scaling to over 1,000 cities. Former global director of Oracle’s Worldwide Digital Marketing Strategy & Innovations Group. Former head of digital demand generation and JAPAC field marketing at RightNow Technologies, acquired by Oracle for $1.45B. Inc. magazine 2019 Female Founders 100 honoree; 2019 Ada Lovelace Female Tech Founder of the Year; 2017 L’Oreal USA Women in Digital NEXT Generation Award finalist. 2024 EY Entrepreneurs Access Network cohort member. BBA, SMU Cox School of Business; MBA in Marketing, UT Dallas. Biography Most enterprise marketers have never had to build supply. Inside a mature SaaS business, the funnel exists, the segments are mapped, and the work is to compound what is already there. Building a two-sided marketplace from zero asks for a different skill: acquiring two customers at once, in different verticals, with different motivations, before either side trusts the platform. Courtney Caldwell has done both. At Oracle she was global director of the Worldwide Digital Marketing Strategy and Innovations Group. Before that, she ran digital demand generation and JAPAC field marketing at RightNow Technologies in the run-up to its $1.45B acquisition by Oracle. The discipline she carried out of enterprise software was demand-gen rigour at scale: segmentation, attribution, funnel ownership. She then applied that discipline to a $500B services category that enterprise marketing usually ignores. ShearShare, the salon and barbershop booth rental marketplace she cofounded with Dr. Tye Caldwell, reached more than 1,000 cities and over 70,000 small businesses before being acquired in November 2024. The platform was a Google Demo Day winner, a YC Fellowship and 500 Startups alum, and a 2022 Fast Company World-Changing Ideas honoree. The exit was not the textbook version. ShearShare was sold to a strategic buyer under financial pressure during a dispute with M&T Bank. Caldwell speaks publicly about both halves of the journey, the recognition lists (Inc. Female Founders 100, Ada Lovelace Founder of the Year, L’Oreal Women in Digital, EY Entrepreneurs Access Network) and the harder economics underneath. That candour, paired with a Fortune 500 marketing pedigree, is the unusual combination she brings to a room. Key speaking topics Marketplace growth and two-sided customer acquisition Demand generation and digital marketing at scale Founder economics and venture-backed scale-up Future of work in the experience and gig economy Black women in technology and founder mental health Local startup ecosystems outside Silicon Valley Partnership, parenthood and entrepreneurship Ideal for CMOs and heads of growth at SaaS and consumer platforms reassessing demand-generation discipline. Founders, CEOs and operating partners building or backing two-sided marketplaces and scale-ups. Corporate innovation leads exploring services-vertical platform opportunities outside core tech. Diversity, leadership and ERG programmes commissioning substantive Black-women-in-tech content rather than generic representation talks. Audience outcomes A clearer view of where enterprise demand-gen discipline applies to early-stage marketplace growth, and where it does not. Specific tactics from inside Google Demo Day, YC Fellowship and 500 Startups that translate to corporate venture and intrapreneurship programmes. A frank account of what scaling and exiting a marketplace looks like when the cap table and operating economics are under pressure. A sharper read on the gig and experience economy from someone who operated a platform inside it, not just analysed it.

Why organisations work with Cyril Jamelot He has launched products that reached scale inside the world’s most demanding FMCG marketing machines: Coke Light Lemon at Coca-Cola, Nalu, and Alpro Light at Danone Alpro. The storytelling discipline he teaches is the one he used on shelf, not a theoretical model. Two TEDx talks at TEDxULB, “Offering your soul, a disruptive marketing strategy” and “From silver to gold”, show him able to hold a serious commercial argument in a 15-minute format that translates directly to a keynote stage. His book I love marketing: The soul of tomorrow’s Marketing is yours sets out a thesis that brand love is built through specific narrative practice, not adjectives, and gives senior commercial teams a shared vocabulary for what their content is actually for. He delivers in French and English to international audiences, with more than 200 conferences across 10 countries; useful for European groups running cross-market brand or sales kick-offs. Through CECYDI and Morphoblue he is still operating as a consultant and researcher, so the material in the room is current commercial practice, not retrospective. Biography highlights Former marketing executive at Coca-Cola and Danone Alpro, with product launches including Coke Light Lemon, Nalu and Alpro Light. Founder of CECYDI, a marketing and communications agency, and principal of Morphoblue, a market research agency. Author of I love marketing: The soul of tomorrow’s Marketing is yours, Les secrets du Storytelling Stratégique and Ils étaient là. Two TEDx talks delivered at TEDxULB on marketing strategy and the senior consumer market. More than 200 conferences delivered across 10 countries in French and English. Marketing and communication faculty in business schools. Biography Coke Light Lemon, Nalu and Alpro Light all reached shelf because someone inside the marketing teams at Coca-Cola and Danone Alpro could explain, in a sentence a buyer would repeat, why the product mattered. Cyril Jamelot built that habit as an FMCG marketing executive before he ever called it storytelling. That operating background is what separates his work from agency-side storytelling consultancy. The argument running through his book I love marketing: The soul of tomorrow’s Marketing is yours is direct: brands earn attention by saying something specific about themselves, in language built for the customer, repeated across every channel the business actually controls. Adjectives and brand decks do not do this work. Narrative architecture does. He now runs two firms: CECYDI, a marketing and communications agency, and Morphoblue, a market research practice. He teaches marketing and communication in business schools, has delivered two TEDx talks at TEDxULB, and has spoken at more than 200 conferences across 10 countries in French and English. Les secrets du Storytelling Stratégique sets out the ten-step method behind the keynote material, used by sales, marketing and internal communication teams. The room he is most useful in is the commercial leadership offsite where the question is no longer what the brand says but whether anyone outside the building still recognises it. He gives marketing, sales and customer-experience teams a shared way of building a story the business can stand behind and the market will repeat. Key speaking topics Strategic storytelling for brands Brand positioning and differentiation Customer experience in retail and FMCG Sales narrative and social selling Internal communications and leadership communication Marketing innovation and product launch Ideal for CMOs and senior marketing leaders running brand refresh, repositioning or product launch programmes Sales leadership and customer-experience teams at consumer brands and B2B sellers building a narrative-driven commercial approach Internal communications leaders and HRDs needing senior leaders to communicate change more memorably European commercial offsites and kick-offs requiring a bilingual (French and English) keynote Audience outcomes A working definition of strategic storytelling that maps to commercial outputs: a launch, a campaign, a sales pitch, an internal message. A clearer view of what a brand story is for, and what it is not, with examples from Coca-Cola, Danone Alpro and other FMCG operators. A vocabulary the marketing, sales and internal communication teams can share when they argue about content. Specific moves senior leaders can use to make their own messages more repeatable.

Why organisations work with Damian Pelliccione They built Revry from a single product gap, no LGBTQ+ app on Apple TV at launch, into a platform with more than five million monthly active viewers across 130+ countries and distribution on Samsung, Roku, Vizio, Comcast Xfinity and Cox Communications. Revry reached cash-flow positive status as a niche-first streamer at a moment when the broader streaming industry was contracting. That is a credible answer to boards asking whether audience-led strategy can actually pay. A Goldman Sachs Black and Latinx accelerator graduate and Goldman Sachs “Top 100 Most Intriguing Entrepreneurs” honouree, with first-hand experience of raising capital as a minority-owned founder against the actual mechanics, not the rhetoric, of inclusive investment. Creator of the GLAAD-recognised series “Drag Latina,” giving them a working understanding of how representation translates into content that audiences and awards bodies treat as serious. Brings a non-binary executive perspective into rooms where most senior speakers do not, useful for leadership teams who want substantive content on identity and inclusion rather than rehearsed talking points. Biography highlights CEO and co-founder of Revry, the LGBTQ+ global streaming network, with distribution on Samsung, Vizio, Roku, Apple, Comcast Xfinity, Cox Communications, Google and TiVo. Goldman Sachs “Top 100 Most Intriguing Entrepreneurs” honouree and graduate of the Goldman Sachs Black and Latinx 2020 accelerator. Named to Business Insider’s “Top 16 Power Player Execs in AD Video Streaming Space.” Featured on the Out 100 list and recipient of the West Hollywood Rainbow Key Award. Creator of “Drag Latina,” recipient of a Special Recognition Award at the 35th GLAAD Media Awards in 2024. Adjunct Professor at Columbia College Chicago, with guest lectures at USC, Los Angeles Film School and BAU University Istanbul. Biography When the new Apple TV launched, there were zero LGBTQ+ apps on the platform. That observation became Revry, now a streaming network with more than five million monthly active viewers across 130+ countries and carriage on Samsung, Vizio, Roku, Apple, Comcast Xfinity and Cox Communications. Revry is a useful case study for any leadership team wrestling with how to build a defensible commercial position. The platform is certified minority-owned and operated, was founded by four intersectional co-founders, and has reached cash-flow positive operations while larger streamers have spent the last two years cutting content and reorganising around losses. Audience-led economics, treated seriously, turn out to scale. Damian Pelliccione has raised capital from Elevate Capital, Backstage Capital, Collab Capital and LOUD Capital, graduated from the Goldman Sachs Black and Latinx 2020 accelerator and was named to Goldman Sachs “Top 100 Most Intriguing Entrepreneurs.” They were named one of Business Insider’s top sixteen ad-supported streaming executives and featured on the Out 100. They are also the creator of “Drag Latina,” which received a Special Recognition Award at the 35th GLAAD Media Awards in 2024. Pelliccione is an Adjunct Professor at Columbia College Chicago and has lectured at USC, Los Angeles Film School and BAU University Istanbul. For senior buyers, the most useful frame is this: a founder who has converted an under-served audience into a profitable global platform, and can speak to commercial, content and inclusion questions with the same first-hand authority. Key speaking topics LGBTQ+ media and the economics of niche-first streaming Building commercially defensible businesses around under-served audiences Fundraising as a minority-owned founder CTV, OTT and FAST platform strategy Inclusion, identity and non-binary executive leadership Gen Z and Millennial audience behaviour in digital media Ideal for Media, entertainment and streaming leadership teams CMOs and brand leadership reviewing audience strategy and inclusive marketing investment Founders, investors and accelerator cohorts focused on minority-owned scale-up DEIB councils and ERG leadership looking for content from a working CEO, not a consultant Audience outcomes A concrete reference case for how an under-served audience can become a defensible platform business A view of CTV, OTT and FAST distribution from a founder who has negotiated carriage with the major operators A grounded read on what minority-owned fundraising actually looks like, beyond the public messaging A working executive’s account of non-binary leadership inside corporate media Examples of how representation translates into content audiences and awards bodies take seriously

Why organisations work with Dan Waldschmidt He has run the turnaround himself. As CRO then CEO of Panzura, he led 150% year-on-year customer base growth and 288% three-year revenue expansion, which gives the speaking material a current operator’s authority. The Edgy Conversations thesis is research-based, drawing on 1,000 case studies of outlier performers across business, science, and sport, and gives audiences a defensible argument for unconventional commercial choices. He speaks credibly to enterprise technology buyers. The Panzura mandate sits in hybrid cloud storage and ransomware resilience, which makes him useful for boards balancing growth ambition with infrastructure risk. His work travels well from sales kickoffs to executive offsites because the same framework is applied to revenue, talent, and brand positioning. The voice is direct and confrontational by design. Senior teams that are tired of motivational keynotes tend to respond to a speaker willing to name what is not working in the room. Biography highlights Chief Executive Officer of Panzura, appointed January 2024, having joined as reFounder and Chief Revenue Officer in 2020. Author of Edgy Conversations: How Ordinary People Can Achieve Outrageous Success, published 2014. Founder of Waldschmidt Partners International, a strategy consultancy active 2010 to 2018. Wall Street Journal listed his Edgy Conversations blog among the top sales blogs online. Contributor at Entrepreneur.com; featured in Forbes, CNBC, and Business Insider. Ultra-endurance athlete with multiple 100-mile race finishes, including the Everest Marathon course. Biography The hardest part of a turnaround is not the diagnosis. It is doing the work while the business is still running. Revenue targets do not pause for restructuring, customers do not wait for a refreshed value proposition, and the sales team needs a story to tell on Monday morning. Most strategy advice does not survive contact with that pressure. Dan Waldschmidt’s career has been built inside that pressure. At Panzura, the hybrid cloud storage company, he joined in 2020 as reFounder and Chief Revenue Officer, rebuilt the commercial engine, and was appointed CEO in January 2024. The published numbers, 150% year-on-year customer base growth, 288% three-year revenue expansion, 125% net retention, and Inc. 5000 recognition, came from a deliberate repositioning into the enterprise market and a tightening of the sales motion around ransomware resilience and data security. The intellectual backbone is Edgy Conversations, his book based on the stories of 1,000 outlier performers across business, science, mathematics, and sport. The argument is that breakthrough commercial outcomes come from a small number of unfashionable behaviours: deliberate focus, willingness to refuse the conventional path, and a narrow definition of what counts as success. Before Panzura, he ran Waldschmidt Partners International, advising leadership teams on revenue strategy, and his columns and blog have been cited by the Wall Street Journal and Entrepreneur.com. For senior buyers, the practical relevance is the combination of operator and author. The frameworks are not abstract. They are the same frameworks he is currently applying to a public-stage enterprise technology business with real customers and real quarterly numbers. Key speaking topics Revenue turnaround and commercial repositioning Sales transformation in enterprise technology High-performance behaviour in commercial teams Brand and category differentiation under pressure AI and data security as growth narratives Leadership of restructured commercial functions Ideal for Chief Revenue Officers and sales leadership teams resetting commercial strategy CEOs and boards navigating a turnaround or strategic repositioning Founders and scale-up leadership teams in enterprise technology Sales kickoffs, partner summits, and executive offsites where the audience is operators rather than observers Audience outcomes A direct read on which commercial behaviours predict outlier results and which do not A framework for tightening sales motion and customer focus during a strategy reset Specific operating examples from a current enterprise technology turnaround Language for repositioning a business in a contested category A challenge to the default assumption that incremental change will deliver step-change growth

Why organisations work with Daniel Bobroff He has invested retail’s money on retail’s behalf. As co-founder of ASOS Ventures he ran due diligence on the technologies retail boards are now being asked to buy, which is a different vantage point from the consultant or analyst. He built a category from scratch. Pioneering in-game advertising through Microtime gives him a working understanding of how a new commercial medium emerges, scales and is monetised, which transfers directly to current arguments about immersive commerce and gamified retail. He operates inside the engineering layer. His role at HTEC Group means his views on AI in retail are grounded in actual implementation work on customer experience, cloud and supply chain, not in keynote abstraction. He covers the full retail tech stack in one voice. Boards rarely find a speaker who can talk credibly about ad-tech, VR, visual search, ecommerce platforms and corporate venture in the same session, and link them to a single commercial argument. Biography highlights Founder, Coded Futures, retail and consumer technology advisory firm. Special Advisor, HTEC Group, advising on retail digitalisation, AI and customer experience. Co-founder and former Investment Director, ASOS Ventures, the venture capital arm of ASOS. Founder of Microtime, the first digital agency dedicated to in-game advertising, credited with starting a now multi-billion-dollar category. Founder of Deibus Studios, video games developer with combined platform sales reported above 50 million units across PlayStation, Xbox and Nintendo. Has delivered keynotes for Google, Facebook, Salesforce, Mastercard and the Retail Institute. Biography Retail has spent two decades arguing about whether technology is a channel, a function or a strategy. The argument is now closed by capital allocation. Personalisation engines, generative AI, gamified loyalty and immersive commerce are all sitting in the operating plan, often without a clear test for which of them pays back and which is a costly experiment in brand theatre. Daniel Bobroff has worked on both sides of that question. At ASOS he co-founded the company’s venture capital arm and was directly responsible for identifying and backing the technologies the retail sector is now being sold. Before that he founded Microtime, the first digital agency dedicated to in-game advertising, and Deibus Studios, an independent games developer whose titles for PlayStation, Xbox and Nintendo achieved combined platform sales above 50 million units. Today he runs Coded Futures, a retail and consumer technology advisory firm, and sits as Special Advisor to HTEC Group, the global engineering business, where he advises on AI, cloud and customer experience programmes. The combination matters: he sees retail technology from the investor’s underwriting position, the founder’s product position and the engineering partner’s delivery position. That is an unusual sightline for a speaker on this subject. His keynote work, including engagements for Google, Facebook, Salesforce, Mastercard and the Retail Institute, focuses on the same question a board is wrestling with after the third AI vendor presentation of the quarter: which of these bets is real, what does the customer experience actually look like once they land, and how does the commercial model hold up at scale. Key speaking topics AI in retail and consumer-facing operations Gamification of loyalty, engagement and commerce Immersive commerce, VR and the metaverse in retail Hyper-personalisation and predictive analytics Corporate venture capital and retail innovation pipelines Customer experience redesign in fashion and consumer brands Supply chain optimisation through AI and emerging technologies Ideal for Retail and consumer brand boards weighing major AI and digital investment decisions CMOs, Chief Digital Officers and Chief Customer Officers redesigning customer journeys around AI and personalisation Innovation, venture and corporate development teams inside large retailers and consumer goods groups Retail technology vendors and platform partners briefing their senior client audiences Audience outcomes A working sense of which retail AI use cases have shown commercial returns and which are still in the demonstration phase A sharper read on where gamification, immersive commerce and generative AI fit inside an existing retail operating model A vocabulary for discussing personalisation, loyalty and experience investments with credibility at board level A reference set of named retailers, technologies and venture-backed companies to anchor internal strategy debates

Why organisations work with Danny Rensch Inside view of a bootstrapped consumer platform that reached a billion-dollar valuation with no venture capital, told by the operator who built its content, events and media strategy from the inside. Direct authorship of Chess.com’s signature commercial properties, including the Speed Chess Championship, the PRO Chess League, Titled Tuesday, and the PogChamps streamer events that opened chess to a non-chess audience. A working framework for using a 1,500-year-old game as a commercial asset: turning a niche pastime into a streaming category, an esports format, and a content engine for 40 million monthly users. Memoir-grade material on resilience and self-leadership grounded in a specific, publicly documented personal history, published by Hachette in 2025 and endorsed by Jeannette Walls and Ben Mezrich. Biography highlights Co-founder and Chief Chess Officer, Chess.com, the platform with over 225 million registered members and roughly 40 million monthly active users. International Master (FIDE) and former Arizona youngest National Master (1999); 1998 Elementary National Champion, 2000 Junior High National Champion, 2004 National High School Co-Champion. Author of Dark Squares: How Chess Saved My Life (Hachette Book Group, 2025), reviewed by Kirkus as “A winning memoir” with endorsements from Jeannette Walls and Ben Mezrich. Created and hosted the 2016 $40,000 GM Blitz Battle Championship featuring Magnus Carlsen, the format that became the Chess.com Speed Chess Championship. Hosted PogChamps, the streamer chess tournament credited with bringing chess to mainstream Twitch and YouTube audiences during 2020. Speaker at the MIT Sloan Sports Analytics Conference; profiled by Fortune in 2025 on the Chess.com growth story. Biography Chess.com is one of the few consumer platforms of its scale that never took venture capital. Over fifteen years, the company grew from a small bootstrapped operation into a service with more than 225 million registered members, around 40 million monthly active users, and a valuation above one billion dollars by 2023. Danny Rensch co-founded the company in 2009 and built its content, events and media operations. The competitive layer of the business is his work. He created and hosted the 2016 $40,000 GM Blitz Battle Championship featuring Magnus Carlsen, the format that grew into the Speed Chess Championship. He hosted the first PogChamps in 2020, the streamer tournament that pulled a non-chess audience onto the platform and re-cast a 1,500-year-old game as a streaming category. The PRO Chess League and Titled Tuesday sit in the same portfolio. Before the company, there was a player. Rensch is a FIDE International Master and a former scholastic champion: Elementary National Champion in 1998, Arizona’s youngest National Master in 1999, Junior High National Champion in 2000, and National High School Co-Champion in 2004, the year he earned his first IM norm. His memoir, Dark Squares: How Chess Saved My Life, was published by Hachette in 2025 and describes a childhood inside the Church of Immortal Consciousness, an Arizona cult, and chess as the route out. Kirkus called it “A winning memoir.” The commercial argument and the personal argument reinforce each other. A board considering how a niche product becomes a global consumer category, or a leadership team studying the discipline required to operate without external capital for fifteen years, will find specific operating material in the Chess.com story. A management audience working on resilience and decision-making under pressure has, in the same speaker, a primary source. Key speaking topics Bootstrapped consumer platform growth Building category-defining digital products Content, community and commercial events strategy Lessons from chess for business strategy and decision-making Resilience and self-leadership through adversity Streaming, esports and the modernisation of legacy categories Ideal for CEOs and founders of consumer platforms, marketplaces and subscription businesses CMOs, CCOs and heads of content building community-led growth Boards and leadership teams of bootstrapped or founder-led companies Conferences on entrepreneurship, scale-up leadership, sports business and digital media Audience outcomes A concrete view of how a bootstrapped consumer platform compounds product, content and events decisions over fifteen years. Operating examples of turning a legacy category into a streaming-first business, drawn from the Speed Chess Championship and PogChamps. A working language for applying chess concepts (anticipation, calculated risk, pattern recognition) to commercial strategy without metaphor inflation. A grounded perspective on resilience, decision-making and personal recovery, sourced from a published memoir rather than generic motivational material.

About Dave Trott Dave’s passion for creativity and advertising started in the ’70s when he worked for John Webster at BMP, who has won more advertising awards than anyone else in history. He worked his way to Deputy Creative Director, then left in 1980 to start his own agency, Gold Greenlees Trott. His time at BMP certainly stood him in good stead when Gold Greenlees Trott won Best Agency in the UK by Campaign magazine in their first year, followed four years later by Best Agency in the World by Ad Age magazine, New York. Current/Past Positions and Roles Consultant Joint Founder, Bainsfair Sharkey Trott Joint Founder, WTCS Chairman, The Gate Founder, D&AD Advertising Concepts Workshops Founder, Gold Greenlees Trott Deputy Creative Director, BMP Awards, Accolades, Achievements, Honours D&AD President’s Award for Lifetime Achievement Lifetime Achievement Award from The Creative Circle Lifetime Achievement Award from The Marketing Society Lifetime Achievement Award from The Scottish Advertising Association Speaking Topics Creativity Advertising Lateral Thinking Publications Dave has written six books exploring creativity, communication, and problem-solving: Creative Mischief Predatory Thinking 1+1=3 Creative Blindness The Power of Ignorance Crossover Creativity

Why organisations work with David Avrin He names, in operational detail, the specific behaviours and processes that cause customers to leave. His 24-reason framework in Why Customers Leave gives commercial and operations teams a working diagnostic, not a slogan. He separates customer service from customer experience and makes the distinction commercially useful. Service is what staff do; experience is what customers feel about the entire buying journey, including everything that happens before a human is involved. His content is built for revenue-facing teams: sales, marketing, customer success, frontline operations. It translates directly into process changes, not cultural aspirations. He has delivered keynotes for the commercial leadership of organisations including Toyota, Johnson & Johnson, and Fidelity Investments, and frames customer experience in the terms those rooms respond to: margin and retention. Forbes named Why Customers Leave one of its Top 10 Books of 2019. The book is published in six languages and is used as a reference text by CX teams internationally. Biography highlights Author of seven books, including Ridiculously Easy to Do Business With, The Morning Huddle, and Why Customers Leave (and How to Win Them Back) Why Customers Leave named one of Forbes’ Top 10 Books of 2019, published in six languages Certified Speaking Professional (CSP) and Global Speaking Fellow, the two highest professional designations in the global speaking industry Recent keynote clients include Toyota, Johnson & Johnson, Hilton, Fidelity Investments, and RE/MAX, with two main-stage appearances at the Million Dollar Round Table Has delivered keynotes in 28 countries, including Singapore, Dubai, London, Mumbai, Johannesburg, Buenos Aires, Bangkok, Melbourne, and Barcelona A 25-year body of work on customer experience and commercial differentiation in saturated markets Biography Most customer-facing organisations now compete in markets where the buyer has effectively unlimited substitutes a click away. The cost of being slightly harder to deal with than a competitor has changed. It used to be measured in complaints. Now it is measured in defection. David Avrin has spent twenty-five years working on the operational side of that problem. His seven books, including Why Customers Leave (and How to Win Them Back), named one of Forbes’ Top 10 Books of 2019, and Ridiculously Easy to Do Business With, are practitioner texts. They name the specific points in a buying journey where customers disengage, and what commercial teams can do about each one. That commercial register comes from the rooms he works in. Avrin’s recent keynote clients include Toyota, Johnson & Johnson, Hilton, Fidelity Investments, and RE/MAX, and he has twice taken the main stage at the Million Dollar Round Table. He makes the case for customer experience in the language of margin and retention. He holds CSP and Global Speaking Fellow designations, the two senior credentials in the international speaking industry, and has delivered keynotes in 28 countries. The argument running through Avrin’s work is that service quality is now table stakes. The remaining differentiator is friction, every avoidable obstacle between a prospect’s intent and their purchase, and between a customer’s need and its resolution. Removing it is harder, slower, and more commercially valuable than most organisations recognise until they lose share. Key speaking topics Customer experience strategy Friction reduction in buying journeys Customer retention and defection Sales and revenue growth Customer service versus customer experience Ease and convenience as competitive advantage Ideal for Chief customer officers, CX directors, and customer success leaders rebuilding the post-sale experience CMOs and commercial directors under pressure to defend margin in saturated categories Sales, service, and frontline operations teams responsible for the moments where customers decide to stay or leave Franchise networks, retail organisations, and multi-site businesses needing consistency in customer experience across locations Audience outcomes A working diagnostic of where customers are silently leaving and why A clear separation between customer service and customer experience, and the commercial implications of each Specific friction points to remove in their own buying and service journeys A reframing of customer experience as a revenue and retention lever rather than a service-quality metric

Why organisations work with David Brownlee Practical playbooks aimed at the frontline rep and the floor manager, not the boardroom. The content is built to be used on Monday morning, not filed in a strategy deck. Cross-sector range: the same core method has been delivered inside Harley-Davidson, McDonald’s, HP, Oakley, Google and LinkedIn, which is unusual in customer-service speaking. A named book with a commercial publisher (Morgan James) and a defined method, the Rockstar Customer Service Training Program, that organisations can extend beyond a single keynote. Direct lineage from Tony Robbins coaching, which shows in the delivery: high-energy, audience-driving, designed to land with sales floors and service teams rather than analysts. Concrete techniques on the two things service teams ask for most: building rapport in the first 30 seconds of a call, and recovering an upset customer without escalating cost. Biography highlights CEO of The Brownlee Group Consulting and founder of the Rockstar Customer Service Training Program. Author of “Rockstar Service. Rockstar Profits” (Morgan James Publishing) and “Customer Service Success: The 6 Keys To Deliver A World-Class Experience”. Former business coach and seminar leader for Tony Robbins, with more than 7,500 one-on-one coaching sessions on record. Clients include Harley-Davidson, HP, Oakley, McDonald’s, Google and LinkedIn, with testimonials from named executives at each. Featured in Time, People and Success magazines, and across ABC, NBC, ESPN and CBS. LinkedIn Learning instructor with courses on customer service, remote work and leadership. Biography The cost of poor customer service is rarely on a single line in a P&L. It shows up as churn, refund volume, escalations to senior management, and the slow erosion of repeat business that quietly resets the cost of acquisition. David Brownlee built a career around the part of that problem leaders can actually move: the behaviour of the person on the phone, in the showroom, behind the counter. He is CEO of The Brownlee Group and the founder of the Rockstar Customer Service Training Program. His book “Rockstar Service. Rockstar Profits”, published by Morgan James, sets out a method for building rapport quickly, handling unhappy customers without inflating the resolution cost, and turning routine transactions into repeat ones. A second title, “Customer Service Success”, extends the same logic into a six-key framework for service operations. Earlier in his career he worked as a business coach and seminar leader inside Tony Robbins’ organisation, and that delivery DNA is visible in the work. The keynotes are practical and high-energy, and they are designed to be used the next day by the people who actually serve customers. His client base spans Harley-Davidson, McDonald’s, HP, Oakley, Google and LinkedIn, with named executive testimonials from each. For organisations whose growth depends on frontline behaviour rather than abstract strategy, his contribution is straightforward: a structured, repeatable way to make service interactions a source of revenue rather than a cost line. Key speaking topics Customer service excellence Customer experience and retention Sales rapport and communication Frontline team training Leadership of service organisations Peak performance for sales teams Ideal for Heads of customer service, contact centre directors and operations leaders Sales leaders running B2C and dealer-network teams Franchise and multi-site service businesses (retail, hospitality, automotive, restaurants) Sales and customer-service kick-off events for frontline staff and their managers Audience outcomes A specific method for building rapport with a customer in 30 seconds or less. A repeatable approach to handling upset customers that lowers escalation and refund costs. Sharper distinction between what drives short-term satisfaction and what drives repeat purchase. A shared service language that managers and frontline staff can use after the event. Practical talking points to take into the next team huddle or sales meeting.

Why organisations work with David Gandy He has lived both sides of a licensing deal, as the face of Dolce & Gabbana’s Light Blue for more than a decade and as the founder designing and pricing his own range at M&S. He built Wellwear from a clear commercial insight, that softness and fabric performance were an unworked seam between loungewear and everyday apparel, and translated it into a sellable category. His BoF 500 listing and first-ever male BFC Model of the Year nominations give him standing with fashion, retail, and luxury audiences that few outsiders can match. He speaks from inside the consumer press, as a long-running British GQ car reviewer, British Vogue blog contributor and former Telegraph Men columnist, which shapes how he thinks about voice and media. Biography highlights Face of Dolce & Gabbana from 2006 and the Light Blue fragrance from 2007, shot by Mario Testino. Only male model to appear more than once on the Forbes highest-paid models list; widely cited as the highest-grossing male model in history. First male nominated for British Fashion Council Model of the Year (2010); nominated again in 2012; appointed to the BFC committee launching London Collections: Men. Designer of the David Gandy for Autograph range at Marks & Spencer across underwear, sleepwear, swim and loungewear from 2014. Founder of David Gandy Wellwear (2021), an apparel label built around fabric performance and everyday wellbeing, now stocked at M&S. Listed in Business of Fashion’s BoF 500; regular contributor to British GQ, British Vogue and the Telegraph. Biography Light Blue launched in 2007 with a Mario Testino shoot, an 11-million-view online reel and a fifty-foot billboard in Times Square. The male figure at the centre of the campaign was a 27-year-old British model who had won a daytime television competition six years earlier. That campaign, and the decade-plus of Dolce & Gabbana work that followed, turned David Gandy into the highest-grossing male model on record and the only male to feature on the Forbes list of highest-paid models more than once. What happened after the campaigns is more useful to a business audience. Gandy used the visibility to build a product business. A long-running collaboration with Marks & Spencer produced the David Gandy for Autograph range, moving across underwear, sleepwear, swim and loungewear. In 2021 he launched David Gandy Wellwear, a label built around a specific commercial thesis, that everyday clothing could compete on fabric performance and wellbeing rather than on logo or silhouette. His institutional footprint tracks the same arc. The British Fashion Council made him its first male Model of the Year nominee in 2010, nominated him again in 2012, and placed him on the committee that launched London Collections: Men. Business of Fashion has named him among the BoF 500. He writes for British GQ as its car reviewer, has blogged for British Vogue since 2011, and has held columns at the Telegraph and Evening Standard. For a corporate audience, the specific value is the inside view: what a licensing deal looks like from the talent side, what it takes to move a recognisable name into an owned label, and why most celebrity brands fail the test that Wellwear was built to pass. Key speaking topics Personal brand building in consumer markets Licensing and brand partnerships in luxury and retail Category creation in apparel Founding a consumer label from an established name Menswear design and the premium high street Media voice, column writing and press strategy Ambassadorship and long-form brand alignment Ideal for Consumer brand, luxury and retail leadership teams working on licensing or founder-led ranges Marketing and creative directors briefing long-form brand campaigns Retail and wholesale conferences in fashion, lifestyle and wellbeing Corporate hospitality audiences where a recognisable cultural name adds pull Audience outcomes A founder’s view of how a celebrity licensing deal is negotiated, structured and sustained A concrete read on why the Wellwear category was built the way it was, including fabric, fit and price positioning A working sense of what a twenty-year commercial relationship with a global fashion house actually requires A sharper question set for any team considering a celebrity partnership or an own-label extension

Why organisations work with David Mattin Trend-Driven Innovation (Wiley) gives the organisations Mattin works with a named, repeatable method for identifying which emerging trends will reshape customer expectations – built on the counter-intuitive argument that the best signal is not in what customers say they want but in what leading businesses are already doing. His central argument – that human needs are fundamentally stable across decades even as technology accelerates – transforms trend analysis from a speculative exercise into a discipline with clear criteria, and gives leaders a reliable filter for deciding which AI-driven changes will actually matter. As Technology Lead at Global Macro Investor, his analysis of emerging technology is read and acted on by institutional investors including hedge funds, pension funds, and family offices – which subjects his commercial judgements about which technology shifts matter to a level of scrutiny that most trend and foresight work never encounters. The 30,000-subscriber New World Same Humans community – spanning business leaders, academics, and policymakers – means his frameworks are continuously tested against the exact professionals organisations are trying to anticipate and influence. Biography highlights Co-author, Trend-Driven Innovation: Beat Accelerating Customer Expectations (Wiley) – a structured framework for turning emerging trends into innovation strategy Former Global Head of Trends and Insights, TrendWatching Member, World Economic Forum Global Future Council on Consumption Technology Lead, Global Macro Investor; co-founder of The Exponentialist research service with macro investor Raoul Pal Founder, New World Same Humans – weekly newsletter on trends and technology with 30,000+ subscribers across business, academia, and policy Opening keynote at the NEXT Conference (Accenture Song) on multiple occasions; over 150 keynotes across five continents and 40+ countries Writing published in The Times, Quartz, Wired, Fast Company, the Guardian, and Google Think Quarterly; documentary work for BBC Radio 4 Graduate, University of Cambridge; began career at the features desk of The Times Biography Most organisations study their own customers closely. David Mattin’s core argument, developed during a decade leading trends intelligence at TrendWatching, is that the more useful signal lies elsewhere – in the moves leading businesses and disruptive startups are making to redefine what those customers consider normal. That argument found its fullest expression in Trend-Driven Innovation (Wiley), which made a counter-intuitive case: to anticipate what customers will want next, stop looking at customers and start tracking the businesses already reshaping their expectations. The underlying framework rests on a philosophical claim that runs through all of his work: human needs are fundamentally stable across decades, even as technology accelerates. New trends emerge when a technology or business innovation unlocks a new way to serve a need that was always there. Track those needs, observe which innovations are serving them, and the expectation gaps that matter become visible before competitors act. His current work extends that discipline into the era of AI. At Global Macro Investor, one of the world’s leading independent research services for institutional allocators, he serves as Technology Lead; he co-founded The Exponentialist alongside macro investor Raoul Pal. That institutional context means his analysis of emerging technology is regularly tested against the demands of hedge funds, pension funds, and family offices – not just conference audiences. The NEXT Conference (Accenture Song) has invited him to open the event on multiple occasions; he has delivered over 150 keynotes across five continents for clients including Meta, McKinsey, Google, Mastercard, Unilever, and Audi. His writing has appeared in The Times, Quartz, Wired, and Google Think Quarterly, and he has produced documentary work for BBC Radio 4. He read at Cambridge and began his career at the features desk of The Times. Key speaking topics AI and emerging technology strategy Consumer trends and expectation gap analysis Innovation strategy in a technology-driven market Scenario planning and strategic foresight Brand strategy and organisational culture in a transparent world The future of business and society in an era of exponential technology change Ideal for Strategy and innovation leadership teams evaluating medium-to-long-term technology bets CMOs and heads of customer experience navigating AI-driven shifts in consumer behaviour Boards and senior executive teams requiring a disciplined framework for separating technology signal from noise Investment professionals and corporate allocators seeking technology intelligence with commercial rigour Audience outcomes A named, replicable framework for identifying which emerging trends are likely to reshape customer expectations before competitors recognise them Clearer criteria for distinguishing technology-driven shifts that will prove durable from those that will not Industry-specific examples of how leading businesses have used expectation gap analysis to create competitive advantage A working understanding of how AI is changing the landscape of customer expectations – and which human needs remain stable enough to anchor innovation decisions A conceptual map of the technology convergences most likely to generate new commercial opportunities over the next five to ten years