Trasformazione digitale speakers
Strateghi e tecnologi che aiutano le organizzazioni ad affrontare le sfide tecniche, culturali e commerciali della trasformazione digitale
Speakers Associates represents 234 speakers on Trasformazione digitale, including Rahaf Harfoush, Purna Virji, Itai Green, Limor Ziv, Tom Goodwin, Daniel Trabucchi & Tommaso Buganza, Jeremy Blain, Dr Sidney Shapiro, Blake Morgan, e Marc Saltzman.
Audiences are fragmenting, advertising revenue keeps falling, and the platforms that once delivered scale are now extracting it. Publishers and content businesses have to decide what readers will actually pay for, then rebuild the product, the newsroom, and the commercial engine around that decision. Most do not know where to start, and the cost of getting it wrong is the title itself.
AI is raising the floor for every company at once. The same models, the same speed, the same outputs are now available to every competitor in a category. The danger is no longer falling behind on adoption. It is spending heavily to arrive at the same place as everyone else, faster but indistinguishable.
Boards have signed off on AI ambitions that the operating business has no idea how to execute. Pilots multiply, vendor decks pile up, and the gap between strategy slides and what customers actually experience keeps widening. The job leaders need help with is choosing where AI changes the commercial model, and where it is noise.
Boards are being asked to price political risk into decisions they used to treat as commercial. Sanctions exposure, defence spending shifts, transatlantic friction and the unwinding of cheap globalisation now sit on the same agenda as capital allocation and operating strategy. Most leadership teams lack a reliable read on how policy decisions in Washington, Berlin and Brussels will land in their P and L.
Most leadership audiences are told that AI, mixed reality and the next wave of consumer technology will reshape their business, but few of them follow the field closely enough to separate signal from noise. The result is a workforce that hears the headlines and a leadership team that struggles to translate them into a position the rest of the organisation can act on. Bringing the technology story into a room of non-specialists, without dumbing it down or hyping it up, is a specific craft.
Boards are asked to commit capital to AI before the returns are visible, and to do so while regulators, sovereign governments and a small group of US infrastructure companies redraw the rules around them. Most leadership teams do not have an internal source who covers all three at once. The gap shows up as exposure: investments made on vendor narratives, strategy decks built on last quarter’s headlines, and a quiet sense that the people in the room do not actually know who controls what.
Most boards understand that AI, 3D content and immersive platforms will reshape how brands meet customers. Few have any operational picture of what that actually looks like inside their business. The gap between strategy decks about the metaverse and a working AI commerce stack is where most digital ambition stalls.
Boards have approved AI strategies and run pilots. Few have moved beyond them into operating advantage. Most leadership teams still cannot answer a basic question: which decisions, processes, and roles should an AI agent now own, and how do we govern that shift without breaking the business?
Most leadership teams know they need a position on generative AI and immersive technology, yet very few can tell the difference between a real commercial use case and an expensive pilot. Vendors arrive with demos, internal teams chase tools, and the strategy stays vague. The hard work is choosing which technologies actually belong inside the business model and which are noise.
Boards are being asked to make calls on artificial intelligence and health technology before the evidence base has settled. Most senior teams have a strong grasp of the hype cycle and a weak grasp of what the science actually supports, where the ethical exposure sits, and which innovations will reach customers and workforces inside the planning horizon. The gap between confident vendor pitches and defensible internal judgement is widening.
Most organisations lose their identity the moment they start to scale. Independence, creative discipline and a clear sense of what to refuse are the first things traded away when growth, partnerships and platform pressure arrive. Staying recognisable to your audience over decades, while the rules of the industry change underneath you, is a harder commercial problem than most leadership teams admit.
Boards are pouring resources into AI and seeing thinner returns than promised. Regulatory scrutiny is rising in parallel. The two pressures converge at the same operational layer, and that is where most deployments quietly fail.