Inteligência Artificial e IA Generativa
Oradores que descodificam o impacto real da inteligência artificial em indústrias, força de trabalho e vantagem competitiva
Speakers Associates represents 355 speakers on Inteligência Artificial e IA Generativa, including Kemal Apaydin, Olivier Sibony, Rahaf Harfoush, Purna Virji, Itai Green, Limor Ziv, Tom Goodwin, Daniel Trabucchi & Tommaso Buganza, Katja Schipperheijn e Diana Verde Nieto.
Most boards now have an AI policy. Very few have a defensible answer to what the policy actually controls when models are deployed across operations, products, and decisions about people. The harder question is how to keep AI ambition moving without losing public trust, regulatory standing, or internal credibility when the first serious failure lands.
AI is the most visible of several forces reshaping how work gets done, and most organisations are defending against only one of them. Roles lose their value before anyone redesigns them, and the people doing that work feel it first. The real question is which human capabilities stay scarce once the tools are everywhere.
Most digital transformation programmes are still run as technology projects. Boards approve platform spend and IT delivers the rollout, but adoption numbers come in below the business case. The gap between what the technology can do and what customers and employees actually use is where commercial returns disappear.
Most AI investment is still trapped in pilots, demos and isolated tools. The harder problem is redesigning how the organisation actually decides, staffs and operates once machines do meaningful work. Senior teams need a way to move from AI as a project portfolio to AI as the operating model.
Boards and investment committees are being told that AI is now embedded in their managers, their operations and their risk models. Most cannot independently verify what is genuine machine learning, what is a relabelled factor model, and what governance their fiduciary duty actually requires. The decision-makers writing the cheques do not yet have the diagnostic tools to ask the right questions.
Most boards now treat AI as a strategic priority without a grounded view of how the systems setting that pace are actually built. Executive advice tends to swing between technical detail no operator needs and speculation no fiduciary can act on. The view from inside a frontier lab is rarely in the room with the people who most need it.
Most boards now have an AI position on paper. Very few have a confident view of what their organisation should actually do with the technology, on what timeline, and at what cost to existing structures. The gap between AI as a slide in the strategy deck and AI as a real operating capability is where senior teams quietly stall.
Digital transformation programmes routinely fail not from lack of investment but from lack of decision sequence. Most organisations cannot articulate which five or six choices determine whether a transformation delivers or stalls. Without that clarity, investment in platforms and AI becomes activity without architecture.
Organisations are racing to deploy AI without an equivalent investment in the ethical or human frameworks needed to govern it. The competitive pressure to adopt is overriding the slower, harder work of deciding what values to encode into systems that will operate well beyond any individual leadership team’s tenure. The decisions being made now are difficult to reverse – and most boards do not yet have the reference points to make them well.
Most boards now run two parallel conversations: how fast to adopt AI, and how to defend against attacks AI is making cheaper and harder to detect. The two rarely meet in the same room. Adoption races ahead while governance and trust catch up only after a breach forces the question.
AI capability is advancing faster than the organisations buying it can absorb. Boards are committing serious capital to systems whose behaviour will change before the contracts are signed, in markets where the regulatory floor is still moving. The question is no longer whether to invest. It is how to set strategy around technology that does not yet sit still.
Most enterprises now have an AI strategy on paper and very little operating advantage to show for it. Pilots stall, governance is improvised, and the gap between board ambition and frontline deployment keeps widening. Leaders need a credible operator who has built AI inside a Fortune 500 and shaped it inside the United Nations, not another commentator describing the trend.