Lissie Mackintosh

Motorsport, like many legacy industries, talks about reaching younger and more diverse audiences but rarely changes who fronts the conversation. The audience exists. The pipeline of credible, relatable voices who can hold the room and speak the language of both the sport and a Gen-Z audience does not. Closing that gap is a people and platform problem, not a marketing one.

Lissie Mackintosh is a Formula 1 presenter, podcast host and content creator who fronts brand events, panels and awards inside motorsport and advocates for the representation of women in the sport.

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Why organisations work with Lissie Mackintosh

  • A live host who can move between the F1 paddock, a brand launch, an awards stage and a corporate panel without dropping register, with the trust of drivers, teams and sponsors built up since 2022.
  • Direct reach into a young, global F1 audience through TikTok, Instagram, YouTube and the Going Purple podcast, useful for brands building presence with under-35 motorsport fans.
  • A genuine working point of view on women in motorsport, grounded in three years of on-the-ground experience, not consultancy framing.
  • Hosting credits at scale-events where the brief is unforgiving: the 2022 Autosport Awards, the 2023 UK premiere of Ferrari and multiple F1 team and car launches.

Biography highlights

  • Lead paddock presenter on Formula 1 broadcast and digital content since 2022, interviewing drivers including Charles Leclerc, Lando Norris, Carlos Sainz, George Russell and Jenson Button.
  • Host of Going Purple, an F1 podcast launched in 2022 and distributed via Spotify and Apple Podcasts, with guests including Oscar Piastri, Jamie Chadwick and F1 Academy driver Abbi Pulling.
  • Hosted the 2022 Autosport Awards and the 2023 UK premiere of Ferrari, plus multiple F1 team launches.
  • Face of the 2023 Reiss x McLaren partnership alongside McLaren F1 drivers Lando Norris and Oscar Piastri.
  • Brand work with Sky Sports, Scuderia Ferrari, Red Bull, Mercedes AMG Petronas, Aston Martin, McLaren, HSBC, NFL UK, PUMA, Tommy Hilfiger, Michael Kors, Elemis and Elizabeth Arden.
  • Aligned with Females in Motorsport and a regular public voice on gender representation across F1, F1 Academy and the wider racing ecosystem.

Biography

Formula 1 sells access. For decades that access ran through the same narrow set of broadcast voices, and the audience that grew up on social video was largely left out of the conversation. Mackintosh started filling that gap from a phone in late 2021, with TikTok videos that moved fast and assumed the viewer was new to the sport.

By 2022 she was in the paddock as one of F1’s lead presenters, working across the championship’s broadcast and digital output. She has interviewed Charles Leclerc, Lando Norris, Carlos Sainz, George Russell and Jenson Button, and hosted set-pieces including the 2022 Autosport Awards, the 2023 UK premiere of Ferrari and multiple team and car launches.

Her podcast Going Purple, launched in 2022, sits alongside the broadcast work. Guests include Oscar Piastri on his first F1 win, F1 Academy driver Abbi Pulling and former W Series champion Jamie Chadwick on the pressure of being a female role model in racing. The podcast is open about being designed for fans who do not see themselves reflected in the existing motorsport media set.

That is the throughline. Mackintosh’s working argument, made on stage and in interviews with Sky Sports and Females in Motorsport, is that motorsport’s growth depends on whether the sport is willing to put different people in front of the camera and the microphone. She has built her career inside that argument and is a credible voice for brands and organisations testing the same proposition.

Key speaking topics

  • Formula 1 and the future of motorsport media
  • Women in motorsport and representation in sport
  • Building community with Gen-Z sports audiences
  • Content creation and the new sports broadcast model
  • Personal brand and platform in a legacy industry
  • Event hosting and panel moderation across motorsport, brand and awards

Ideal for

  • Brand and partner events inside motorsport, automotive and sports sponsorship looking for a credible live host
  • Internal and external events for organisations targeting younger consumer audiences in F1, F1 Academy and adjacent sports
  • Diversity and inclusion conferences and women-in-sport platforms seeking a working voice from inside the paddock
  • Awards nights, premieres and product launches where the host needs to speak fluently to drivers, sponsors and fans in the same room

Audience outcomes

  • A first-hand account of how Formula 1 has changed its audience profile since 2022 and what brands inside the sport are doing about it
  • A practical view of how content creators have shifted the sports broadcast model and what that means for sponsors and rights holders
  • Honest perspective on the lived experience of being a young woman in a male-dominated sport, including the cost of public visibility
  • A live host who lifts the energy of the room and keeps a panel of drivers, executives or sponsors on the brief

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