Entrepreneurship

Why organisations work with Michael Lyon He has mentored more than 100 ventures through the Creative Destruction Lab since 2018, currently anchored in the Oceans stream at the Atlantic site. That is a working accelerator practice, not a retired one. He was Vice President and General Counsel of Space Adventures during the first private spaceflights to the International Space Station (Tito, Shuttleworth). When he talks about commercialising frontier technology, he is describing a market he helped invent. He served as Special Assistant to FDIC Chairman L. William Seidman during the Savings and Loan crisis and as an Assistant Director for Resolutions at the RTC. Few startup mentors have run a federal crisis at that level. His book Accelerating Startups: Lessons From Mentors, foreword by Professor Ajay Agrawal of the Rotman School and contributions including Professor Philip Kotler, gives boards and accelerator programmes a published reference point for what he teaches. He works comfortably in the Gulf Cooperation Council region and Asia, and has done business in more than 100 countries, which makes him useful for venture programmes thinking about international expansion from day one. Biography highlights Founder and CEO of Lyon Capital Services; mentor at the Creative Destruction Lab. Former Vice President and General Counsel, Space Adventures; leadership roles at Zero Gravity Corporation. Special Assistant to the Chairman of the FDIC and Resolution Trust Corporation during the Savings and Loan crisis; Assistant Director for Resolutions at the RTC. Former General Counsel and Director of Business Development at J.E. Robert Company; former attorney at Covington and Burling. Co-founder of Xtronaut Enterprises with the leader of the NASA OSIRIS-REx mission. Author of Accelerating Startups: Lessons From Mentors (foreword by Professor Ajay Agrawal, Rotman School of Management). J.D. cum laude, Harvard Law School; B.A. summa cum laude, Brandeis University; attended London School of Economics. Biography The hardest part of building a serious venture is not the idea. It is the cluster of decisions a founder makes about regulation, capital, geography, and timing in the first three years, almost always with too little information. That is the gap that Michael Lyon has spent two decades closing for founders, first inside the companies and now from the mentor’s seat at the Creative Destruction Lab. His commercial track record is in the part of the economy where regulation, capital intensity, and frontier technology meet. As Vice President and General Counsel of Space Adventures he helped organise the first private spaceflights to the International Space Station, the Tito and Shuttleworth missions. He held leadership roles at Zero Gravity Corporation and co-founded Xtronaut Enterprises with the lead scientist of NASA’s OSIRIS-REx mission. Before the space sector he was Special Assistant to the Chairman of the FDIC during the Savings and Loan crisis and an Assistant Director for Resolutions at the Resolution Trust Corporation, working on failed thrifts of more than 500 million dollars in assets. He has also been General Counsel and Director of Business Development at the J.E. Robert Company and an attorney at Covington and Burling. The legal training is from Harvard, cum laude. Since 2018 he has mentored more than 100 ventures at the Creative Destruction Lab across the space, ocean, and emerging technology streams. His book Accelerating Startups: Lessons From Mentors carries a foreword by Professor Ajay Agrawal of the Rotman School of Management, who founded CDL, and a contribution from Professor Philip Kotler. It is the most direct expression of what a buyer is hiring when they put him in front of founders or a corporate innovation team. Key speaking topics Commercialising frontier technology in regulated markets Mentorship and founder decision-making inside accelerator programmes The commercial space sector and lessons from the first private orbital flights International market entry, with a focus on the Gulf and Asia Crisis resolution lessons from the Savings and Loan era Corporate innovation, intrapreneurship, and venture building Ideal for Founders and CEOs of early-stage ventures in space, ocean, and other regulated frontier sectors. Corporate innovation, R&D, and venture-building teams setting up accelerator or incubator programmes. Investors, family offices, and government innovation funds backing technology commercialisation. Universities, accelerators, and policy bodies running founder education at scale. Audience outcomes A working playbook for how founders extract real value from accelerators, incubators, and government innovation programmes. A grounded view of how commercial space and ocean ventures actually get built when regulation, capital, and timing are all moving at once. Lessons from the inside of a federal financial crisis applied to how founders and boards should think about risk and resolution today. Specific guidance on entering Gulf and Asian markets without burning the first eighteen months on the wrong structure.

Why organisations work with Neri Karra Sillaman Her eight-principle longevity framework in Pioneers (Wiley, 2025) is built on original academic research rather than case-study observation – it provides strategic leaders with a testable, applicable structure for long-term competitive positioning, not an anecdote collection. Pioneers was named Thinkers50 Best New Management Book of 2025 and a Financial Times Readers’ Choice – the two most credible independent signals in management thinking, giving buyers a defensible basis for the engagement beyond the speaker bureau description. She runs a manufacturing business with 25 years of partnerships with leading Italian fashion labels, recognised as both a B Corp and a Positive Luxury venture. The argument she makes about sustainable, values-driven longevity is one she has applied and revised under commercial pressure. Her Cambridge doctoral research used her own family business as a primary case study – an insider position on immigrant entrepreneurship that no other management scholar in this space holds, and which is the source of her most counterintuitive findings: that constraint, outsider perspective, and community cohesion function as durable competitive advantages. Her academic research has been published in the Journal of Business Venturing, Strategic Organization, and Entrepreneurship Theory and Practice, while her practitioner work has appeared in Harvard Business Review, Fast Company, and the Financial Times – giving her credibility across board, executive, and academic settings. Biography highlights Professor of Practice and Entrepreneurship Expert at Saïd Business School, University of Oxford PhD from the University of Cambridge; doctoral research on born-global firms and immigrant entrepreneurship Author of Pioneers: 8 Principles of Business Longevity from Immigrant Entrepreneurs (Wiley, 2025) – Thinkers50 Best New Management Book of 2025, Financial Times Readers’ Choice, and Next Big Idea Club Must Read Named to the Thinkers50 Radar Class of 2024 and recipient of the Thinkers50 Radar Award 2025 Co-founder of Neri Karra, a luxury leather goods brand with 25+ years of manufacturing partnerships with leading Italian fashion labels, recognised as a B Corp and Positive Luxury venture Founder of Moda Métiers, a fashion and luxury business consultancy Academic research published in Journal of Business Venturing, Strategic Organization, and Entrepreneurship Theory and Practice Contributed articles to Harvard Business Review and Fast Company; covered by the Financial Times, BBC, CNBC, Newsweek, Monocle, Bloomberg, and Vogue Business Biography The question of why some companies survive for decades while others peak and fade is one of the most commercially consequential questions in strategy – and one of the least rigorously studied. Neri Karra Sillaman spent two decades approaching it through an unusual lens: the immigrant entrepreneurs behind brands including Chobani, WhatsApp, Duolingo, and PayPal, who built iconic and enduring businesses while starting with limited capital, no institutional networks, and no margin for failure. That research, rooted in her Cambridge doctoral work and developed across her faculty career at Oxford’s Saïd Business School, produced Pioneers (Wiley, 2025) – an eight-principle framework for business longevity drawn from the structural choices that explain immigrant entrepreneurial success. The book was named Thinkers50 Best New Management Book of 2025 and a Financial Times Readers’ Choice. She holds roles as both Professor of Practice in Strategy and Entrepreneurship Expert at Oxford, and was named to the Thinkers50 Radar Class of 2024. The practitioner dimension matters here. She is co-founder of Neri Karra, a luxury leather goods business with 25+ years of manufacturing partnerships with leading Italian fashion labels, recognised as a B Corp and a Positive Luxury venture. The principles she applies in the boardroom and lecture hall – around purpose, constraint, community, and sustainable growth – are ones she has had to test, revise, and defend commercially over the same period she was researching them. Her writing appears in Harvard Business Review, Fast Company, and Newsweek. Her academic research has been published in the Journal of Business Venturing, Strategic Organization, and Entrepreneurship Theory and Practice. She has contributed commentary to the Financial Times, BBC, CNBC, Monocle, Bloomberg, and Vogue Business, and has delivered TEDx talks on creativity, resilience, and entrepreneurship. Born in Bulgaria, she fled as a child refugee to Turkey before making her way through the University of Miami and Cambridge to the research that has defined her career – and which gives her a lived understanding of the very principles she argues make businesses last. Key speaking topics Business longevity and long-term competitive strategy Immigrant entrepreneurship and outsider advantage Sustainable growth and purpose-driven enterprise Fashion and luxury entrepreneurship Iconic brand building and brand durability Creativity and innovation in organisations Resilience as a strategic asset Ideal for CEOs, founders, and boards engaged in long-term strategy and business durability reviews Chief Strategy Officers and senior commercial teams seeking research-grounded frameworks for sustainable growth Fashion, luxury, and consumer goods executives navigating brand longevity, sustainability pressures, and global expansion Executive education and MBA audiences at business schools Audience outcomes A concrete eight-principle framework for what drives business longevity, applicable across sectors not limited to fashion or luxury A reframed understanding of constraint, outsider perspective, and community as structural competitive advantages rather than liabilities Specific strategic principles drawn from the companies behind Chobani, WhatsApp, Duolingo, and PayPal – examined analytically, not biographically Clearer language for board and leadership conversations about the gap between short-term performance and lasting competitive advantage A research-grounded basis for evaluating whether current strategic decisions are building for durability or optimising for the next cycle

Why organisations work with Itai Green He runs the operator’s playbook for open innovation, built on programmes delivered for named multinationals including Toyota, Teva Pharmaceuticals, Maccabi Healthcare, and Electra. He owns the access point to two of Israel’s largest vertical startup communities, ITTS (around 350 traveltech founders) and IITS for insurtech, which gives corporate audiences a direct route into live deal flow. His book with Business Expert Press, Innovation or Elimination: Winning in a World of Constant Change. An Executive Playbook (2026), codifies a two-decade framework for collaboration between corporates and startups, so the keynote carries a published thesis rather than a deck. He has briefed senior commercial audiences at repeat Economist summits, UNWTO, and Amcham Brazil’s CEO Forum, which means he calibrates to board-level decision makers, not technology enthusiasts. He was inside corporate innovation at Amadeus IT Group before building the consultancy, so he speaks to the internal politics of innovation programmes from the same side of the table as the buyer. Biography highlights Founder and CEO, Innovate Israel (2017 to present). Former Head of Business Development and Innovation, Amadeus IT Group Israel. Former CEO, Maxtech Technologies; former VP Business Development, Techtium; prior roles at Elbit. Co-founder, JerusalemOnline. Author, Innovation or Elimination: Winning in a World of Constant Change. An Executive Playbook (Business Expert Press, 2026). Founder of the ITTS and IITS startup communities covering traveltech and insurtech in Israel. Keynote speaker at Economist summits (2018 to 2022), UNWTO Tourism Startup Competition, and Amcham Brazil CEO Forum. Biography Most corporate innovation programmes fail quietly. They produce pilots, demo days, and scouting reports, but very little that reaches a P&L. The gap is not talent or budget; it is the wiring between the corporate and the outside ecosystem it claims to work with. Itai Green has spent two decades inside that wiring. As Head of Business Development and Innovation at Amadeus IT Group in Israel, and before that as a CEO and operator across Maxtech, Techtium, and Elbit, he built the internal muscle that most large organisations are still trying to grow. In 2017 he founded Innovate Israel to run that playbook for global corporates, connecting them to Israeli startups across IT, pharma, finance, travel, retail, banking, insurance, energy, and construction tech. Client work has included Toyota, Teva Pharmaceuticals, Maccabi Healthcare, and Electra. Alongside the consulting practice, he built two of the largest sector communities in Israel’s ecosystem. ITTS (Israel Travel Tech Startups) now covers around 350 founders. IITS does the same job for insurance technology. For a corporate buyer, those communities are the live deal flow behind the keynote. His book Innovation or Elimination: Winning in a World of Constant Change. An Executive Playbook (Business Expert Press, 2026) sets out the framework he has been using with clients: how leadership teams structure open innovation, how they absorb external technology without breaking their core business, and how they stop confusing pilots with outcomes. Key speaking topics Open innovation and corporate-startup collaboration Generative AI in corporate strategy Israeli innovation ecosystem and ecosystem engagement Traveltech and insurtech Corporate venturing and scouting models Innovation leadership and organisational readiness Business model innovation under geopolitical and tariff pressure Ideal for Chief Innovation Officers, Heads of Corporate Venturing, and Chief Strategy Officers building or resetting an open innovation function. Executive committees in travel, insurance, pharma, retail, energy, and banking evaluating engagement with Israel’s startup ecosystem. Business development and R&D leaders who have active scouting but no reliable path from pilot to deployment. Boards and CEO forums looking for an operator’s view on turning innovation spend into commercial growth. Audience outcomes A working definition of what separates a functioning open innovation programme from a scouting theatre. A clear map of how to engage with Israel’s startup ecosystem without burning internal credibility on dead-end pilots. A perspective on where generative AI shifts the corporate-startup dynamic, grounded in live client work rather than forecasts. Specific internal structures and incentives that leaders can use to move a pilot from proof of concept to a line of business. A candid read on where open innovation tends to fail inside large corporates, from someone who has sat on both sides.

Why organisations work with Diana Verde Nieto She has built the operating substance behind two commitments most companies treat as comms exercises. Positive Luxury and the Butterfly Mark turned sustainability claims into an audited certification with periodic re-earn cycles. Edify is now doing the same work for AI-driven capability, turning brand standards and SOPs into something frontline teams actually use. “Reimagining Luxury” (Kogan Page, 2024) is built on direct contributions from chief sustainability officers at LVMH, Kering, and L’Oréal, alongside Harvard’s John P. Kotter and Paul Polman. The frameworks it sets out are drawn from how the major houses actually run sustainability, not how they describe it externally. Shortlisted, Business Book Awards 2025, Change and Sustainability category. Two founded-and-exited businesses (Clownfish, sold to Aegis-Dentsu in 2008; Positive Luxury) mean her thinking on commercial strategy has been tested by real investors and real markets, not consulting decks. Through Edify Collective, she is applying the same thesis to workforce capability, embedding policies and standards into the daily flow of work rather than relying on training events that fade within weeks. World Economic Forum Young Global Leader and Harvard Kennedy School graduate. Non-Executive Director at the British Beauty Council and Watts 1874. Former adviser to the UN Department of Economic and Social Affairs, the UN Conscious Fashion and Lifestyle Network, and La Prairie (Beiersdorf). Biography highlights Co-Founder and CEO of Edify Collective, an AI-native frontline performance support platform that embeds policies, SOPs, and brand standards into the daily flow of work, bridging board-level strategy and frontline execution. Co-founder of Positive Luxury (2011), creator of the Butterfly Mark, the luxury sector’s best-known independent ESG certification. Founder of Clownfish (2002), one of the world’s first dedicated sustainability communications consultancies; built to a presence in five markets and sold to Aegis-Dentsu Group in 2008. Author of Reimagining Luxury: Building a Sustainable Future for Your Brand (Kogan Page, 2024); shortlisted, Business Book Awards 2025, Change and Sustainability category. World Economic Forum Young Global Leader; degree in Global Leadership and Public Policy, Harvard Kennedy School. Non-Executive Director, British Beauty Council and Watts 1874; former adviser to the UN Department of Economic and Social Affairs, the UN Conscious Fashion and Lifestyle Network, and La Prairie (Beiersdorf). Biography Most organisations are excellent at deciding what needs to change. They write the policy, sign off on the strategy, brief the leadership team. The work that follows, embedding that decision into how thousands of people actually behave at the frontline, is where most of the value is either captured or lost. Diana Verde Nieto has spent two decades building businesses around this problem. In 2002 she founded Clownfish, one of the first dedicated sustainability communications consultancies, scaled it to five markets, and sold it to Aegis-Dentsu in 2008. In 2011 she co-founded Positive Luxury with Karen Hanton MBE and built the Butterfly Mark, an independent ESG certification now sought by over 100 brands across fashion, beauty, jewellery, and travel, awarded on demonstrated performance across nine criteria and re-earned every two years. Reimagining Luxury (Kogan Page, 2024), shortlisted for the Business Book Awards 2025, draws directly on contributions from the chief sustainability officers of LVMH, Kering, and L’Oréal, alongside Harvard’s John P. Kotter and Paul Polman. As Co-Founder and CEO of Edify Collective, she is now applying the same thesis to workforce capability. Edify is an AI-native platform that embeds policies, SOPs, and brand standards directly into the flow of frontline work, replacing fragmented training tools with a single performance support layer. The argument is the same one she has been making for 25 years, but the domain has shifted: the strategy-execution gap is now also the gap between AI ambition and AI deployment, and the same operating disciplines apply. A World Economic Forum Young Global Leader and Harvard Kennedy School graduate, she serves as a Non-Executive Director at the British Beauty Council and Watts 1874. Her previous advisory work includes the UN Department of Economic and Social Affairs, the UN Conscious Fashion and Lifestyle Network, and La Prairie (Beiersdorf). Key speaking topics Closing the Strategy-Action Gap: From Boardroom to Frontline The AI-Native Workforce: Augmentation, Not Replacement Operationalising Purpose: Building Standards That Survive Daily Operations Lessons from Luxury: How LVMH, Kering, and L’Oréal Run Sustainability as Commercial Strategy Trust as a Brand Asset: Why Operational Reality Determines Reputational Value The Entrepreneurial Journey: Building, Scaling, and Exiting Purpose-Driven Businesses Seeing Markets Before They Arrive: Strategic Foresight in Volatile Industries Ideal for CEOs and brand leaders responsible for bridging strategic intent and daily operational reality Chief Operating Officers and Chief Transformation Officers redesigning legacy systems and workflows for an AI-native workforce Boards and Non-Executive Directors whose governance responsibilities turn on whether operational substance backs board-level commitments Founders, investors, and venture partners examining purpose-driven businesses, scale-up discipline, and exit strategy Industry associations, regulators, and policy bodies operating at the intersection of corporate strategy and standards-based oversight Audience outcomes Diana’s focus is the final mile of leadership: the work between strategy being agreed and strategy being delivered through the daily behaviour of frontline teams. Her sessions are built for senior audiences who have already named the strategic problem and need to understand how to operationalise the answer. A working definition of The Action Gap, the space between board-level commitments and frontline reality, and the operating disciplines that close it. A direct view of how LVMH, Kering, and L’Oréal turn sustainability commitments into auditable commercial strategy, drawn from her book’s primary research with their CSOs. A reframing of AI in the workforce from substitution to augmentation: what it means to put expert-level judgement into the hands of frontline workers in real time, and what that requires of the operating model. A founder’s view of scale, exit, and the discipline of building purpose-driven businesses that hold their commercial integrity through investor scrutiny and global expansion. A practical map of where brilliant strategies fail at the point of work, and what board-level leaders can do about it before the failure becomes a reputational event.

Why organisations work with Albert Riba A five-book catalogue spanning twelve years, from Mamut o Sapiens (2013) to Mamut o Humanoide (2025), gives clients a sustained body of writing to reference rather than a one-off keynote thesis. The Expansión column, monthly since September 2012, anchors his material inside the conversation Spanish-speaking executives are already reading. The combination of InPreneur (entrepreneurial culture inside corporations) and Sapiens Mindset (founded March 2019) gives him two distinct delivery vehicles for different client problems. Twenty-plus years of technology-sector operating experience, including a decade leading Kinetical Business and a partnership at Innova B2B, gives the mindset material commercial grounding rather than purely motivational framing. Bilingual English and Spanish delivery makes him particularly useful for Spanish, Latin American and pan-European leadership events where a regional voice is required alongside Anglo-American content. Biography highlights Founder of InPreneur and Sapiens Mindset (established March 2019) Author of five books including Mamut o Sapiens (2013) and Mamut o Humanoide (2025) Monthly opinion columnist in Expansión since September 2012 Twenty-plus years in the technology sector; former leader of Kinetical Business; partner at Innova B2B Regular radio contributor on Rac1, RNE R4, Catalunya Ràdio and Cadena Ser Catalunya Three master’s degrees in technology-related fields Biography The book Albert Riba is most associated with, Mamut o Sapiens, carries his argument in the title: organisations either adapt or they extinct themselves. Over the past twelve years he has extended that thesis across a five-book catalogue, from the 2013 original to Mamut o Humanoide: De la extinción a la IA in 2025. The books are in Spanish and circulate mostly through Spanish-language corporate audiences, but the underlying frame, entrepreneurial mindset applied to incumbent organisations, translates cleanly into English delivery. He runs two linked vehicles. InPreneur is his intrapreneurship advisory, focused on building entrepreneurial behaviour inside corporations, and Sapiens Mindset, founded in March 2019, delivers his keynote and coaching work on mindset and adaptation. Earlier in his career he led Kinetical Business for a decade and continues as a partner in the Innova B2B technology company, which gives the material its operating base. His public presence in Spain is longer-standing than his international bureau listing suggests. He has written a monthly opinion column in Expansión, Spain’s leading business daily, since September 2012, and contributes regularly to Rac1, RNE R4, Catalunya Ràdio and Cadena Ser Catalunya. His personal story of late academic start, three subsequent master’s degrees and a twenty-plus year technology career often shows up in his speaking work as a live illustration of the adaptation thesis. For Spanish, Latin American and European leadership audiences looking for a mindset and intrapreneurship voice with a published track record, a working corporate practice and a current column in Expansión, Riba sits inside a small group of regional thinkers who operate fluently in both English and Spanish. Key speaking topics Mindset and adaptation in the age of AI Intrapreneurship and entrepreneurial culture in established companies Change management and organisational transformation Digitalisation and corporate culture Resilience and burnout prevention Ancient and monastic practices applied to modern organisations Ideal for Spanish and Latin American corporate leadership audiences Pan-European events where a senior Catalan voice complements an English-language programme Technology firms and incumbents working on entrepreneurial culture and AI-driven change Leadership offsites and change programmes requiring a mindset-focused keynote Audience outcomes A working frame for adaptation and mindset change drawn from the Mamut o Sapiens and Mamut o Humanoide thesis Practical techniques for building entrepreneurial behaviour inside established organisations A Spanish-market view of digital and AI transformation A set of reference books and Expansión columns for internal follow-up

Why organisations work with Chris Endersby He treats a brand as an internal operating system before he treats it as a marketing asset, so the work changes how the leadership team behaves, not just how the company looks. The DARE methodology he co-developed at Firestarter gives founders a structured way to test whether their positioning is genuinely differentiated, authentic to the team, resonant with the buyer, and expressed consistently across every touchpoint. His background sits at the intersection of corporate change work at JP Morgan, KPMG, UBS and Barclays and front-line risk management in child safeguarding, which gives him a non-marketing read on how people actually respond to disruption and uncertainty. He is registered in both coaching psychology and psychotherapy, which means he can hold the harder conversations that surface when a founder’s stated brand and the team’s lived experience do not match. Biography highlights Co-founder and COO of Firestarter, a London brand consultancy for purpose-led scale-up B2B businesses. Co-developer of the DARE methodology (Differentiation, Authenticity, Resonance, Expression). Corporate change and consulting experience with JP Morgan, KPMG, UBS and Barclays. Dual professional registration in coaching psychology and psychotherapy. Earlier career as a front-line child safeguarding practitioner, manager and researcher. Biography Scale-up B2B brands tend to fail in the same way. The founder’s original conviction gets diluted in committee, the language drifts toward whatever the competitor set is saying, and the team can no longer explain in plain terms why a customer should choose them. Chris Endersby’s work starts from that failure pattern, and from the observation that brand is rarely a marketing problem first. It is a leadership and behaviour problem that surfaces as a marketing problem. Endersby co-founded Firestarter, a London consultancy that works with founders of scale-up B2B businesses to rebuild that conviction. Alongside his business partner he co-developed the DARE methodology, which moves a brand through four practical tests: is it genuinely Differentiated in its market, Authentic to the people who have to live it, Resonant with the audience it is trying to reach, and Expressed consistently in everything the company does. The methodology is designed to make brand work auditable rather than aesthetic. His credibility for this work comes from an unusual stack. He has spent years inside corporate change programmes at JP Morgan, KPMG, UBS and Barclays, where he learned how large organisations actually metabolise new strategy. Before that he worked in child safeguarding as a practitioner, manager and researcher, which gives him a working understanding of risk, human behaviour under pressure, and the gap between what institutions say they do and what they do. He is registered in both coaching psychology and psychotherapy. The result is a speaker who can sit in front of a founding team and ask the questions that brand agencies usually avoid: whether the leadership group actually believes its own positioning, where the team’s behaviour contradicts the stated values, and what the cost of that contradiction is in hiring, pricing and retention. Key speaking topics Brand differentiation for scale-up B2B Authentic positioning and purpose Founder-led brand strategy Organisational behaviour and brand Change and transformation in growth-stage businesses Coaching psychology applied to leadership teams Ideal for Founders and CEOs of Series A to Series C B2B businesses approaching a rebrand or repositioning Chief marketing officers and brand leads inside scale-ups where the brand has outgrown its origin story Leadership teams preparing for a funding round, acquisition or international expansion where positioning is under scrutiny Audience outcomes A clearer test for whether their current positioning is actually differentiated or just well-written A working understanding of why brand work fails when it stays inside the marketing function Specific questions to take back to their own leadership team about the gap between stated values and lived behaviour A framework (DARE) for auditing brand expression across product, sales, hiring and internal communication

Why organisations work with Dhar Mann He has done what most CMOs are still trying to do: build a content engine that earns ten billion views a year without buying media, and is willing to explain the mechanics behind it. He is one of two entrepreneurs ever ranked #2 on Forbes’ Top Creators list two years running, and he runs it from a 125,000 sq ft Los Angeles studio with a full production staff. Buyers get a working operator, not a personal brand. He was named to the inaugural TIME100 Creators list and dubbed the “Moral Philosopher of YouTube” by The New York Times, which makes him uniquely credible on values-led content as a commercial strategy, not as a CSR talking point. He scaled LiveGlam from $600 of starting capital to eight-figure subscription revenue before founding the studio, which means his commentary on customer acquisition and creator-led growth comes from two successful builds, not one. Biography highlights Founder and CEO, Dhar Mann Studios; the world’s #1 digital scripted creator, with more than 140 million followers and over 10 billion annual views across platforms. Named to the inaugural TIME100 Creators list, 2025. Ranked #2 on Forbes’ Top Creators list in 2024 and 2025. Three-time Telly Award winner; Shorty Award for Best YouTube Presence; multiple Kids’ Choice Awards nominations for Favourite Male Creator. Founder of LiveGlam, the cruelty-free cosmetics subscription business he grew from $600 to eight-figure annual revenue. Confirmed 2026 keynote at NATPE Global and the Realscreen Summit, Miami, alongside Dhar Mann Studios CEO and former MTV president Sean Atkins. Biography The creator economy is now worth more than $250 billion, and most large organisations are still trying to work out how to participate in it without losing their brand to it. Dhar Mann Studios is one of the clearest answers in market. From a 125,000 sq ft production base in Los Angeles, the company publishes scripted shorts that have generated over 10 billion views a year and a following of more than 140 million people, built without traditional media spend. The studio model is what distinguishes the proposition. Dhar Mann is the founder and CEO, but the business is run as a vertically integrated production house, with a full writers’ room, actors, post-production and distribution discipline. The New York Times called him the “Moral Philosopher of YouTube” for the values-led structure of the content; Forbes ranked him #2 on its Top Creators list in both 2024 and 2025; TIME named him to the inaugural TIME100 Creators list in 2025. The relevant point for organisations is that values, in his work, are an operating choice that drives retention and reach, not a brand veneer. Before the studio, he founded LiveGlam, a cruelty-free cosmetics subscription business he grew from $600 of starting capital to eight-figure annual revenue, an early proof that he can build a customer-acquisition engine inside a category he did not previously operate in. The same instinct, treating storytelling and community as the primary product, has carried into partnerships with MTV, Amazon, Universal and Instagram, and into a confirmed 2026 keynote at NATPE Global and the Realscreen Summit, where the brief is the convergence of creator economics and traditional media. For senior commercial leaders, the value sits in three places: how to think about content as a customer asset, how to structure a studio rather than a campaign function, and how to use values-led narrative as a loyalty mechanism in categories where awareness no longer converts. Key speaking topics Purpose-driven storytelling and brand loyalty The creator economy and the studio model Building customer acquisition at scale Entrepreneurship and category entry Empathy and values as commercial strategy Culture inside fast-scaling creative businesses Ideal for CMOs and brand leadership teams rebuilding their content function Founders and CEOs scaling consumer or subscription businesses Innovation, marketing and customer experience teams looking to act on creator economics Media, entertainment and platform organisations navigating the convergence with creators Audience outcomes A working view of how a scripted-content studio earns ten billion views a year, and which parts of that model port into a corporate brand function A specific take on values-led content as a commercial choice, with the loyalty and retention evidence to back it up The operating logic behind taking a business from a few hundred dollars to eight-figure revenue inside a new category A clearer read on where the creator economy and traditional media are actually converging, and what that means for marketing spend

Why organisations work with Danny Rensch Inside view of a bootstrapped consumer platform that reached a billion-dollar valuation with no venture capital, told by the operator who built its content, events and media strategy from the inside. Direct authorship of Chess.com’s signature commercial properties, including the Speed Chess Championship, the PRO Chess League, Titled Tuesday, and the PogChamps streamer events that opened chess to a non-chess audience. A working framework for using a 1,500-year-old game as a commercial asset: turning a niche pastime into a streaming category, an esports format, and a content engine for 40 million monthly users. Memoir-grade material on resilience and self-leadership grounded in a specific, publicly documented personal history, published by Hachette in 2025 and endorsed by Jeannette Walls and Ben Mezrich. Biography highlights Co-founder and Chief Chess Officer, Chess.com, the platform with over 225 million registered members and roughly 40 million monthly active users. International Master (FIDE) and former Arizona youngest National Master (1999); 1998 Elementary National Champion, 2000 Junior High National Champion, 2004 National High School Co-Champion. Author of Dark Squares: How Chess Saved My Life (Hachette Book Group, 2025), reviewed by Kirkus as “A winning memoir” with endorsements from Jeannette Walls and Ben Mezrich. Created and hosted the 2016 $40,000 GM Blitz Battle Championship featuring Magnus Carlsen, the format that became the Chess.com Speed Chess Championship. Hosted PogChamps, the streamer chess tournament credited with bringing chess to mainstream Twitch and YouTube audiences during 2020. Speaker at the MIT Sloan Sports Analytics Conference; profiled by Fortune in 2025 on the Chess.com growth story. Biography Chess.com is one of the few consumer platforms of its scale that never took venture capital. Over fifteen years, the company grew from a small bootstrapped operation into a service with more than 225 million registered members, around 40 million monthly active users, and a valuation above one billion dollars by 2023. Danny Rensch co-founded the company in 2009 and built its content, events and media operations. The competitive layer of the business is his work. He created and hosted the 2016 $40,000 GM Blitz Battle Championship featuring Magnus Carlsen, the format that grew into the Speed Chess Championship. He hosted the first PogChamps in 2020, the streamer tournament that pulled a non-chess audience onto the platform and re-cast a 1,500-year-old game as a streaming category. The PRO Chess League and Titled Tuesday sit in the same portfolio. Before the company, there was a player. Rensch is a FIDE International Master and a former scholastic champion: Elementary National Champion in 1998, Arizona’s youngest National Master in 1999, Junior High National Champion in 2000, and National High School Co-Champion in 2004, the year he earned his first IM norm. His memoir, Dark Squares: How Chess Saved My Life, was published by Hachette in 2025 and describes a childhood inside the Church of Immortal Consciousness, an Arizona cult, and chess as the route out. Kirkus called it “A winning memoir.” The commercial argument and the personal argument reinforce each other. A board considering how a niche product becomes a global consumer category, or a leadership team studying the discipline required to operate without external capital for fifteen years, will find specific operating material in the Chess.com story. A management audience working on resilience and decision-making under pressure has, in the same speaker, a primary source. Key speaking topics Bootstrapped consumer platform growth Building category-defining digital products Content, community and commercial events strategy Lessons from chess for business strategy and decision-making Resilience and self-leadership through adversity Streaming, esports and the modernisation of legacy categories Ideal for CEOs and founders of consumer platforms, marketplaces and subscription businesses CMOs, CCOs and heads of content building community-led growth Boards and leadership teams of bootstrapped or founder-led companies Conferences on entrepreneurship, scale-up leadership, sports business and digital media Audience outcomes A concrete view of how a bootstrapped consumer platform compounds product, content and events decisions over fifteen years. Operating examples of turning a legacy category into a streaming-first business, drawn from the Speed Chess Championship and PogChamps. A working language for applying chess concepts (anticipation, calculated risk, pattern recognition) to commercial strategy without metaphor inflation. A grounded perspective on resilience, decision-making and personal recovery, sourced from a published memoir rather than generic motivational material.

Why organisations work with John Mackey He took one Austin store to 540 locations and $22B in annual sales over four decades, so his account of stakeholder strategy is operating evidence, not theory. He co-authored the book, Conscious Capitalism (HBR Press, 2013), that gave the stakeholder argument its working vocabulary inside boardrooms and business schools. Few founders have lived the full arc he describes: IPO, activist investor pressure, a $13.7B sale to Amazon, and a second venture built on the same philosophy. His Love.Life venture applies the same conscious-business model to preventative healthcare, giving audiences a current case in a different sector. He speaks to capitalism’s critics from inside the system, useful for boards under pressure on purpose, ESG credibility and the social licence to operate. Biography highlights Co-founded Whole Foods Market in 1978; served as CEO until September 2022, growing the business to 540 stores in the US, UK and Canada and over $22B in annual sales. Co-author of Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Press, 2013), New York Times and Wall Street Journal bestseller. Author of Conscious Leadership: Elevating Humanity Through Business (2020) and the memoir The Whole Story: Adventures in Love, Life, and Capitalism (2024). Co-founder and CEO of Love.Life, an integrated preventative healthcare and wellness venture, with its flagship centre in El Segundo, California. Inducted into the World Retail Congress Hall of Fame (2022); recognised by Fortune as one of the “World’s 50 Greatest Leaders” and Ernst & Young Entrepreneur of the Year US Overall Winner. Board roles include Conscious Capitalism Inc., The Motley Fool, Cato Institute, Institute for Cultural Evolution and Students for Liberty. Biography Whole Foods Market began in 1978 as a single store on a side street in Austin, Texas. Forty-four years later, when John Mackey stepped down as CEO, it had 540 stores, 105,000 team members and $22 billion in annual sales. That trajectory is the spine of his authority on stakeholder capitalism. The argument he co-built around it became Conscious Capitalism (Harvard Business Review Press, 2013), a New York Times and Wall Street Journal bestseller co-authored with Raj Sisodia. The book set out four operating tenets, higher purpose, stakeholder integration, conscious leadership, conscious culture, that boards and business schools now use as a working vocabulary for purpose-led business. Mackey has also lived the harder parts of the case. He took Whole Foods through an IPO, public clashes with critics on both left and right, sustained activist investor pressure from Jana Partners, and the $13.7 billion sale to Amazon in 2017. His 2024 memoir The Whole Story sets out what those moments cost and what they confirmed. He now runs Love.Life, a preventative healthcare and wellness company he co-founded with former Whole Foods executives, applying the same conscious-business model to a sector he argues is structurally set up to manage disease rather than prevent it. The work positions him as a serious voice on stakeholder strategy, board-level purpose, and the next test of conscious capitalism in healthcare. Key speaking topics Conscious Capitalism and stakeholder strategy Founder-led growth and scaling a category-defining business Purpose, culture and the operating model behind them Leadership through activist pressure, acquisition and succession Preventative healthcare and the future of wellness Higher-purpose leadership at board level Entrepreneurship and long-horizon company building Ideal for Boards and CEOs reframing purpose as an operating model rather than a communications layer Founders and senior leaders scaling mission-led businesses through institutional capital and public-market pressure Retail, consumer, grocery and health sector leadership teams Conferences on capitalism, ESG credibility and the social licence to operate Audience outcomes A working account of how stakeholder strategy held together through four decades of growth, IPO, activism and acquisition The four-tenet architecture of Conscious Capitalism applied to current board and executive decisions A founder’s view of when to fight activist investors and when to sell A live case on building a second purpose-led business, this time in healthcare Sharper language for explaining purpose to investors, employees and customers without losing credibility on either side

Why organisations work with Mickey Wilson She runs a working brand consultancy, not a speaking practice with an agency name attached. The frameworks she presents are the same ones Firestarter applies inside Tesco, Samsung, CIMA and Ocado engagements. The DARE Formula gives leadership teams a shared vocabulary for brand decisions: Differentiation, Authenticity, Resonance, Expression. It replaces the design-led conversation most boards default to with a commercial one. She works the B2B scale-up problem specifically. The advice is calibrated to founders who have product-market fit and need brand to do the next stage of commercial lifting, not to consumer giants polishing an existing position. Paired with co-founder Dr Chris Endersby, a business psychologist, she brings behavioural insight into brand decisions where most agencies bring only aesthetic judgement. Biography highlights CEO and founder, Firestarter (est. 2015), a London-headquartered brand consultancy with a studio in Cape Town 30+ years in brand strategy and creative leadership; launched her first agency at twenty-one Client engagements include Tesco, Samsung, CIMA and Ocado Creator of the DARE Formula and Firestarter’s Brand Maturity Model Co-author of forthcoming book BRANDFIRE with Dr Chris Endersby Featured in Authority Magazine, Startups Magazine, BMmagazine, WeAreTheCity and Talented Ladies Club Biography Most B2B scale-ups treat brand as a downstream problem. They build the product, win early customers, then commission a logo refresh when sales plateau. Mickey Wilson’s argument is that the plateau is the brand problem, and that treating it cosmetically is what causes it to harden. Firestarter, the consultancy she founded in 2015, sells against that pattern. Working with clients including Tesco, Samsung, CIMA and Ocado, the firm built a proprietary framework, the DARE Formula, around four ingredients its analysts argue brand-led growth depends on: Differentiation, Authenticity, Resonance and Expression. It is the spine of how the firm diagnoses why a B2B business is not converting at the rate its product would predict. What separates her work from generic brand consultancy is the partnership with co-founder Dr Chris Endersby, a business psychologist whose background sits in behavioural change rather than design. Together they pair brand strategy with cognitive insight into why buyers respond, hesitate, or commit. That joint authorship runs through Firestarter’s BrandSight:360 assessment and through BRANDFIRE, the book the two are preparing for publication. Wilson started her first agency at twenty-one and has spent more than three decades in brand strategy and creative leadership. The corporate client list is the credential most senior buyers will check first. The more telling proof is that scale-up founders, who tend to be sceptical of agency theatre, hire her to turn brand from a marketing line item into a commercial growth lever. Key speaking topics B2B brand strategy Differentiation in saturated markets Brand-led growth for scale-ups The DARE Formula Behavioural psychology in branding Brand resonance and emotional connection Founder-led brand building Ideal for Founders and CEOs of B2B scale-ups in series A through C CMOs and brand directors at mid-market businesses Sales and marketing leadership teams aligning on positioning Industry conferences in B2B technology, professional services and SaaS Audience outcomes A diagnostic for where their brand is losing commercial ground to competitors The DARE Formula as a working vocabulary for cross-functional brand decisions A clearer view of how psychology shapes B2B buyer commitment Practical pointers on translating founder conviction into a brand position buyers remember A challenge to the assumption that brand is a marketing function rather than a commercial one

Why organisations work with Elena Boheme She has run the full development lifecycle, from hotel operator design management and fit-out contracting through to property M&A and family office advisory. That breadth is rare; most advisors sit on one side of the design, build, or operate split. She co-founded Metrix Projects and Metrix Advisory in the Kingdom, and sits on the advisory board of RED Summit KSA and the Modern Building Summit KSA. That places her inside the rooms where Saudi development decisions are made, not adjacent to them. She works credibly across the capital stack, advising AETOS MFO on luxury asset and yacht financing and Triversa Holding at executive board level. International family offices use her to translate Gulf real estate exposure into something they can actually govern. She operates in English, French, and Russian fluently, with working Arabic and Mandarin, and has executed projects in China, Macau, Korea, Monaco, the UAE, and Saudi Arabia. Cross-cultural deal structuring is a practised skill, not a claim. Biography highlights Co-founder and Development Director, Metrix Projects; co-founder, Metrix Advisory and AETOS MFO. Executive Board Member, Triversa Holding. Strategic Advisor on Project Management, Coldwell Banker Commercial Saudi Arabia. Advisory Board member, RED Summit KSA, and Advisory Board member plus moderator, Modern Building Summit KSA 2025. Speaker and moderator across AlMashtal Knowledge of Design 2024, Cityscape Saudi Arabia 2024, Hospitality Leadership and F&B Forum UAE 2025, Furtech Show Dubai 2025, and Women in Private Equity Forum London 2025. Host of LinkedIn Live series Development Dialogues and author of the LinkedIn newsletter Project Within. Biography Saudi Arabia’s development pipeline is the largest in the world and the least forgiving. International capital arrives expecting Dubai and discovers a market with its own regulatory architecture, its own localisation requirements, and its own definition of what delivered means. Elena Boheme’s work sits inside that translation problem. She co-founded Metrix Projects and Metrix Advisory in Riyadh to do one specific job: take hospitality and residential developments from concept through to operational handover without the gaps that quietly consume budget. Before that, she spent a decade on hotel operator design management, fit-out contracting, and property development across China, Macau, Korea, Monaco, and the UAE, including hospitality projects valued at over two billion US dollars in Korea and Macau. A second strand of her work runs through capital. She co-founded AETOS MFO, a multi-family office advising on luxury real estate and yacht financing, and sits as an executive board member at Triversa Holding and strategic advisor on project management to Coldwell Banker Commercial Saudi Arabia. The combination matters: developers usually understand bricks, family offices usually understand money, and Saudi-bound investors need someone who can hold both sides of the conversation at once. She moderates and chairs across the Kingdom’s main industry platforms, including the RED Summit KSA advisory board, the Modern Building Summit KSA, Cityscape Saudi Arabia, and AlMashtal Knowledge of Design, and hosts the LinkedIn Live series Development Dialogues. The track record is operational rather than academic. For a leadership team weighing a Vision 2030 entry, that is the more useful kind of credibility. Key speaking topics Project deliverability in Saudi Arabia Localisation and market entry strategy for the Kingdom Real estate development lifecycle, from design through operations Cross-cultural deal structuring in the Gulf Women in real estate development and leadership Family office exposure to Gulf real estate Ideal for International hospitality operators and developers planning entry into Saudi Arabia Family offices and private investors building Gulf real estate exposure Boards of project management, design, and construction firms expanding into the Kingdom C-suite teams at firms shifting from regional MENA presence to substantive KSA delivery Audience outcomes A clear-eyed view of what separates a signed Saudi deal from a delivered asset The localisation choices that decide whether a foreign operator can actually execute in the Kingdom A working map of how design, build, operate, and capital decisions interact across a Gulf development Specific failure modes she has seen at the hand-off between international design teams and local execution A perspective on Saudi development from someone embedded in it, not commenting from outside

Why organisations work with Ashwin Gulati A founder’s-eye view drawn from 100+ ventures in four countries, not a single startup story extrapolated into a thesis Hands-on experience as interim executive and Entrepreneur-in-Residence inside companies in crisis, not commentary from the sidelines Author of Soul Venture, a 16-year project that documents the human and psychological mechanics of startup failure that most business books edit out Comfortable in the room with boards, family offices and first-time founders, and switches register accordingly Bilingual operator across US and European venture cultures, useful when expansion crosses regulatory and capital-market boundaries Biography highlights 30+ years guiding founders, CEOs and boards across 100+ ventures in the US, UK, Spain and France Founder of Match Point Ventures, working with boards, family offices and executive teams as strategic advisor, interim executive and Entrepreneur-in-Residence Author of Soul Venture: A True Life and Death Journey Into the Startup Culture (Match Point Press) Featured at Claremont McKenna College’s Marian Miner Cook Athenaeum on the unspoken truths of entrepreneurship Quoted and published in Chief Executive, Authority Magazine, Grit Daily, StartupNation, CEO World and LeadershipNow BA in Economics and Mathematics from Claremont McKenna College, with study at King’s College London and the London School of Economics Biography Ninety-seven of every hundred startups fail. The interesting question is not why most fail, but what the survivors paid to get through, and why so little of that cost is ever named in public. Ashwin Gulati has spent three decades inside that question, working alongside founders, CEOs and boards through launches, pivots, expansions and exits in the US, UK, Spain and France. His work spans more than 100 ventures, from early-stage technology companies to family-office-backed operating businesses. Through Match Point Ventures he steps in as strategic advisor, interim executive or Entrepreneur-in-Residence, running diagnostic assessments on capital structure, business model, leadership alignment and market position. The role is not theoretical. It usually begins when something is breaking. Soul Venture, his debut book, took 16 years to write because it does what most entrepreneurship literature avoids. It traces the psychological and human costs that sit alongside the spreadsheet view of company building. The book is part memoir, part field guide, drawn from his own ventures and from the founders he has worked beside. It has been featured by Chief Executive, Grit Daily and Authority Magazine, and anchors his speaking on what he calls the X-factors that separate real builders from the rest. He addresses three moments in venture life with equal seriousness. The take-off, where most founders mistake hustle for traction. The flight, where scaling exposes who can actually lead. And the landing, where exits, succession and legacy decide what the work was for. Key speaking topics Entrepreneurship and the founder journey Scale-up leadership across stages Venture launch and operational sustainability Exit, succession and founder legacy Self-leadership and founder resilience Cross-border venture building Ideal for Founder communities, incubators and accelerators briefing first-time and serial entrepreneurs Boards, family offices and investor networks evaluating venture portfolios Executive teams inside scale-ups confronting transition or crisis Business schools and entrepreneurship programmes building founder development tracks Audience outcomes A clearer map of the launch, scale and exit decisions that decide a venture’s outcome Specific failure mechanics drawn from 100+ companies, not founder mythology Language for the human cost of building, useful in boardrooms that usually avoid it A working frame for legacy and succession that goes beyond the financial exit