Customer Experience & Marketing

Why organisations work with Pierre-Yves Gerbeau A first-hand operating account of one of the most public corporate rescues in modern British memory, told by the executive who took the role on day one of the crisis. A career built inside live consumer assets at scale, from Disneyland Paris park operations through the X-Leisure portfolio he grew from roughly 70 million pounds to more than 1.3 billion pounds before the sale to Land Securities. Practical content for boards facing a hostile press cycle, a sceptical workforce and demanding political stakeholders at the same time, drawn from the Dome and the London Resort theme park CEO seat. A teaching practitioner, lecturing on the London Business School MBA programme and as Visiting Professor of Entrepreneurship and Corporate Rescue at Imperial College, so the operating stories carry an analytical frame. Biography highlights Chief Executive of the New Millennium Experience Company from February 2000, with the Millennium Dome reaching more than six million visitors during its year of operation. Vice-President of Park Operations and Attractions at Euro Disney, with operational ownership of ticketing, safety, maintenance and queue management. Co-founder and Chief Executive of X-Leisure, operator of the Xscape centres, sold to Land Securities after a decade of growth. Chief Executive of London Resort Company Holdings, June 2019 to December 2022, leading the Paramount IP licensing arrangement for the proposed Kent resort. President of the French Ice Hockey Federation, appointed October 2021 and re-elected in 2022. Visiting Professor of Entrepreneurship and Corporate Rescue at Imperial College, lecturer on the London Business School MBA programme, MBA from Sciences Po. Biography The Millennium Dome in January 2000 was the most publicly mocked asset in Britain. Tony Blair’s flagship project had opened to negative press, queues that did not move and visitor numbers well below plan. On 5 February that year Pierre-Yves Gerbeau, recommended by Disney CEO Michael Eisner, took over as Chief Executive of the New Millennium Experience Company. The Dome went on to attract more than six million visitors before its scheduled close. The Dome story is the headline, but the operating CV underneath it is what makes the perspective unusual on a stage. Gerbeau ran park operations at Disneyland Paris through its difficult early years, with direct responsibility for the unglamorous mechanics of a theme park: ticketing, safety, maintenance, queue flow. He then built X-Leisure, the platform behind the Xscape indoor ski and entertainment centres, growing it from roughly 70 million pounds of assets under management in 2003 to more than 1.3 billion pounds by 2007, and eventually selling to Land Securities. Subsequent roles have kept him close to the same set of problems. As CEO of London Resort Company Holdings from 2019 to 2022, he led negotiations for the Paramount IP deal that anchored the proposed Kent theme park before resigning in December 2022. In 2021 he was elected President of the French Ice Hockey Federation, a return to the sport in which he competed professionally before an ankle injury ended his playing career. The teaching work sits alongside the operating one. Gerbeau lectures on the London Business School MBA programme and is Visiting Professor of Entrepreneurship and Corporate Rescue at Imperial College, holding an MBA from Sciences Po. The argument he carries into a senior boardroom is built from the seat: turnaround is an operating discipline executed under public pressure, not a slide deck about resilience. Key speaking topics Corporate turnaround and rescue Transformational leadership under public scrutiny Change management in consumer-facing assets Entrepreneurial discipline at scale Customer experience in live-operations businesses Risk management and crisis response Stakeholder management with political and media exposure Ideal for Boards and executive committees inheriting a publicly criticised asset, brand or programme Operating leaders running large customer-facing platforms in leisure, retail, hospitality and travel CEOs and transformation directors managing a turnaround under regulatory or political stakeholder pressure Senior teams in scale-up businesses moving from founder energy to institutional operating discipline Audience outcomes A working model of how an incoming CEO sequences the first weeks of a public-asset turnaround A clear view of where operating discipline and brand recovery interact, drawn from the Dome and X-Leisure A sharper read on managing political, media and workforce stakeholders simultaneously Reusable lessons on building and selling a leisure property platform at scale Confidence to make unpopular operating calls when values and commercial reality both demand them

Why organisations work with Philippe Starck He has redefined entire categories through design, not decorated them. The Delano in Miami did not improve hotels, it created the boutique-hotel format that Ian Schrager built a global business on. The Louis Ghost chair sold over a million units by reimagining what mass-produced furniture could look like. His “democratic design” doctrine reframes design as a commercial and ethical question rather than an aesthetic one. The argument that quality belongs at the lowest possible price, not the highest, is directly useful to organisations rethinking product strategy and customer access. He works at every scale a business cares about. Hospitality interiors for Royalton, Mondrian, Sanderson, Le Meurice. Industrial products for Alessi, Kartell, Microsoft, Vitra. Bathroom systems for Hansgrohe AXOR since 1994. Few speakers have applied a single design philosophy across that many sectors and lived to argue for it. He brings a working creator’s view of innovation, including recent collaborations on AI-designed furniture with Kartell and Autodesk, and architectural work on the Axiom space station. He speaks about where design is heading from inside the work, not from outside it. Biography highlights Designed the private apartments of President François Mitterrand at the Élysée Palace and the Café Costes in Paris, the two commissions that established his international reputation. Created the boutique-hotel category with the Delano Miami in collaboration with Ian Schrager, followed by Royalton, Paramount, Mondrian, Hudson, Sanderson, St Martin’s Lane, and Le Meurice. Iconic industrial designs include the Juicy Salif citrus reamer for Alessi, the Louis Ghost chair for Kartell (over one million units sold), the Costes chair, the Microsoft Optical Mouse, and the AXOR bathroom collections for Hansgrohe. First French speaker invited to a TED conference; his 2007 talk “Design and destiny” remains one of the platform’s most viewed design lectures. Knight of the Legion of Honour, Officer of Arts and Letters, recipient of the D&AD President’s Award, the Harvard Excellence in Design Award, and the Grand Prix National de la Création Industrielle, among more than 100 international awards. Appointed artistic director for the French presidency of the European Union in 2008, and Ambassador of Creativity and Innovation in 2009. Biography The Delano in Miami opened in 1995 and changed the economics of hospitality. Before it, hotels competed on stars, location, and service. After it, hotels competed on atmosphere and identity. The boutique-hotel category, now a global multi-billion-dollar segment, was built on a single project that Philippe Starck designed for Ian Schrager. The lesson, for any business that thinks design is a finishing layer, is that one designed space can create a market. That pattern, design that creates rather than decorates, runs through fifty years of work. The Café Costes in 1984 reinvented the Parisian café and produced a chair that sold 400,000 units. The Louis Ghost chair for Kartell sold over a million. Hospitality interiors for the Mondrian, Royalton, Sanderson, and Le Meurice. Bathroom systems with Hansgrohe AXOR since 1994. Industrial products for Alessi, Vitra, Microsoft, Emeco, and Duravit. The discipline behind these is what Starck calls democratic design: the argument that quality belongs at the lowest possible price the market can support, not the highest, and that a designer’s obligation is to make good things widely available rather than rare things expensive. This is a usable doctrine for executives, not just designers. It treats design as a commercial decision about category position, brand identity, product economics, and customer access. It rejects the binary of luxury versus mass-market and asks instead what quality at scale should look like. It is also a working philosophy, currently being applied to AI-collaborative furniture with Kartell and Autodesk, to hospitality projects from Paris to Zurich to the French Riviera, and to the Axiom commercial space station. Starck is a Knight of the Legion of Honour, an Officer of Arts and Letters, and the recipient of the Harvard Excellence in Design Award, the D&AD President’s Award, and more than 100 international honours. He was the first Frenchman invited to a TED conference and served as artistic director for the French presidency of the European Union. For organisations rethinking how they show up to customers, he offers something rarer than a topic. He offers a method that has built categories. Key speaking topics Democratic design and the economics of quality at scale Design as a driver of brand identity and category creation Hospitality and experience-led environments Product innovation and industrial design Sustainability, dematerialisation, and the future of materials Creativity, AI, and the changing role of the designer The philosophy of useful objects Ideal for Hospitality and consumer brand leadership teams reconsidering how environments and products carry brand identity CMOs, chief brand officers, and customer experience executives who need to argue for design as a commercial lever Product, R&D, and innovation leaders facing decisions about quality, materials, and category position Founders and senior leaders building businesses where design choices and brand identity are inseparable Audience outcomes A working definition of democratic design and how it applies to product strategy, brand position, and pricing decisions A clearer view of when design creates a category versus when it decorates one, with named examples from hospitality and consumer goods Direct exposure to a creator’s view of where design is heading, including AI collaboration, dematerialisation, and the post-plastic era Permission to treat design as a board-level question rather than a downstream finishing exercise

Why organisations work with Philip Hesketh A behavioural framework, the Seven Drivers of Motivation, published by Wiley and built specifically for sales, pricing, and client conversations, not generic influence theory. Direct operator credibility: he ran a 150-person advertising agency with clients including the BBC, Nestle, Disney, and HSBC, so the case studies come from his own P&L. A specific, repeatable answer to the pricing question. His “How to hold high prices and fees” session is built around what makes buyers concede on value rather than discount. Two Amazon number-one books on persuasion, giving the speaker a public reference point the audience can revisit, share with their teams, and use as a working text. Biography highlights Founder and managing partner of Advertising Principles, Leeds, grown over 17 years to £48m in billings with 150 staff and clients including the BBC, Nestle, Disney, and HSBC. Author of two Amazon UK number-one bestsellers on persuasion, “How to Persuade and Influence People” and “Persuade”, both published by Capstone/Wiley, and a third book, “The Golden Rules for a Happy Life”. Psychology graduate of Newcastle University and former Procter & Gamble salesperson, named P&G Salesman of the Year. Vistage UK “Outstanding Performer” and “Most Requested Speaker”; TEC Australia “Overseas Speaker of the Year” 2009. Visiting Fellow of Newcastle University. Has delivered keynote and training programmes for sales, professional services, and leadership audiences across more than 20 countries. Biography Most pricing pressure does not come from competitors. It comes from how sales and account teams handle the conversation when a client pushes back. The behavioural science of why people say yes, why they concede on value, and why they stay loyal sits at the heart of that conversation, and it is the territory Philip Hesketh has worked in for two decades. Hesketh is a Newcastle University psychology graduate who started in sales at Procter & Gamble, where he was named Salesman of the Year. In 1986 he founded Advertising Principles in Leeds and built it over 17 years into a £48m agency with 150 staff and clients such as the BBC, Nestle, Disney, and HSBC. The frameworks he now teaches were developed inside that business, not bolted on afterwards. His two Wiley books, “How to Persuade and Influence People” and “Persuade”, set out the Seven Drivers of Motivation: a working model of what moves buyers, decision-makers, and colleagues to act. Both reached number one on Amazon UK in their categories. The model is built for commercial use, with direct application to pricing, negotiation, and client relationship work. Vistage UK named him “Outstanding Performer” and “Most Requested Speaker”; TEC Australia named him “Overseas Speaker of the Year”. Beyond the awards, the practical proof is repetition: chief executive groups book him back, which only happens when the content moves the conversations leaders are actually having about value, fees, and customers. Key speaking topics Psychology of persuasion and influence Pricing and value negotiation Client acquisition and retention Sales performance and conversion Behavioural drivers of buyer decisions Customer experience and loyalty Ideal for CCOs, sales directors, and revenue leaders facing margin compression Professional services partners and client-facing leaders in agencies, law, accountancy, and consulting Account management and key client teams in B2B environments Leadership audiences at Vistage, YPO, EO, and similar peer-group settings Audience outcomes A working vocabulary for the seven psychological drivers behind buyer decisions Specific techniques for holding price and defending fees in negotiation A sharper read on why clients defect, and what conversations keep them Practical questions and conversational moves teams can put to work the next day A clearer separation between price objections that are real and price objections that are tested

Why organisations work with Phil Spencer 25 unbroken years on a flagship Channel 4 show means audiences recognise Phil Spencer before he walks on. Few hosts in UK broadcasting can match that level of advanced familiarity. He moves between hosting and substance. Spencer founded Garrington Home Finders in 1996, one of the first UK property businesses built around buyer advocacy, and has since built two further businesses, including Move iQ. His past corporate hosting credits include British Gas, HM Land Registry and Norwich Union. Bureau testimonials repeatedly point to his ability to hold difficult rooms without losing them. Property is the obvious entry point, but the wider relevance is consumer trust in markets structured around the seller. That makes him useful to financial services, mortgage providers, insurers and housebuilders looking for a credible voice on customer-side decisions. The MBE awarded in the 2026 New Year Honours, for nineteen years of patronage at homelessness charity St Mungo’s, adds reputational gravity to the broadcasting credit. Biography highlights Co-presenter of Channel 4’s Location, Location, Location since 2000 with Kirstie Allsopp, across 44 series and counting. Founder of Garrington Home Finders (1996), one of the first UK property buying agencies built around buyer-side representation. Co-founder of Raise the Roof Productions (2010), now a major independent supplier to Channel 4, based in Glasgow. Founder of Move iQ (2018), the consumer property advice platform with a podcast, YouTube channel and Property Report tool. Awarded MBE in the 2026 New Year Honours for charitable services, recognised for nineteen years of patronage at homelessness charity St Mungo’s. Author of three Vermilion-published property books: How to Buy a House (with Kirstie Allsopp), Adding Value to Your Home, and How to Buy Your First Home. Biography Most consumer property markets are organised around the seller. Estate agents are paid by vendors and conveyancers work transaction by transaction. The buyer walks into the largest financial decision of their life without anyone professionally obliged to represent them. Phil Spencer founded Garrington Home Finders in 1996 after qualifying as a surveyor at London South Bank University. The business grew to four offices, thirty staff and £3.5m annual turnover before he stepped back in 2008. The buyer-agent model has since been widely copied across the UK property industry. Television came almost by accident. A Scottish production company looking for a property consultant on a new format invited him to screen-test as a presenter. Location, Location, Location launched in 2000 with Kirstie Allsopp and is now in its 44th series, the longest-running property programme in British television. The two later founded Raise the Roof Productions, now a major independent supplier to Channel 4, based in Glasgow. For corporate audiences, the proposition is unusual. Twenty-five years of continuous broadcasting give Spencer the immediate audience recognition that hosting demands. Three businesses sit behind the screen: Garrington in 1996, Raise the Roof in 2010, and Move iQ in 2018. The MBE in the 2026 New Year Honours, for nineteen years of patronage at homelessness charity St Mungo’s, adds a public-service credit beyond the broadcasting career. Key speaking topics The UK property market and the buyer’s journey Consumer-side business models in seller-led markets Entrepreneurship and category creation Awards hosting and conference facilitation Independent television production Career storytelling from Location, Location, Location Ideal for Property and housebuilding businesses running customer or industry events Mortgage providers, insurers and consumer financial services firms hosting client and broker conferences Awards programmes and industry recognition ceremonies that need a confident broadcast host Conference organisers booking after-dinner speakers with an entrepreneurial story behind the broadcasting credit Audience outcomes The Garrington story: how a category-defining property business was built around buyer advocacy in a seller-led market Honest commentary on the UK property market that goes beyond the news cycle into transaction-level dynamics How Move iQ was built as a consumer media platform inside an established broadcasting career A confidently held event programme with the pacing of British broadcast television

Why organisations work with Peter Sheahan A defined commercial framework. Matter and the Edge of Disruption give boards a concrete way to locate where their existing profits, reach, and reputation can be redeployed to create new markets, not just defend old ones. Operating credibility, not just theory. He has built three companies and runs Karrikins Group, advising leadership teams at Apple, Microsoft, IBM, Wells Fargo, Hyundai, Pfizer, and Cardinal Health on transformation execution. Authority recognised by his peers. The National Speakers Association ranked him among its 25 Most Influential Speakers and inducted him as the youngest member ever into its Hall of Fame. A clear thesis on commoditisation. He gives commercial and sales leadership a usable argument for moving organisations off price competition and onto value, trust, and indispensability. A senior-room voice on the human side of growth. His work on culture, attraction, and retention is grounded in the same commercial logic, treating people strategy as a driver of competitive position rather than an HR programme. Biography highlights Founder and Group CEO of Karrikins Group, a global growth and transformation consultancy. Author of seven books, including Matter, Flip, Generation Y, and Making it Happen; published by Simon & Schuster, HarperCollins, and Amplify. Inducted into the National Speakers Association Hall of Fame as its youngest-ever member. Named one of the 25 Most Influential Speakers in the World by the National Speakers Association. 2,500+ keynote presentations delivered across more than 40 countries. Advisory and keynote client roster including Apple, Microsoft, IBM, AT&T, Wells Fargo, Hyundai, Pfizer, Cardinal Health, Chick-fil-A, and BP. Biography The companies that sustain growth do not protect what made them successful. They identify the place where their existing reach, reputation, and profits give them permission to build the next market, and they move before they have to. That place is what Peter Sheahan calls the Edge of Disruption. The thesis is laid out in Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice, co-authored with Julie Williamson, PhD. The book studies more than thirty companies that achieved indispensability by leaning into disruption rather than defending against it. It is the intellectual spine of his consulting practice at Karrikins Group, where he advises Fortune 500 leadership teams on transformation, growth, and commercial repositioning. His earlier books cover the same terrain from different angles. Flip set out the case for counterintuitive thinking when markets refuse to behave predictably. Generation Y and Making it Happen addressed how the workforce side of a business has to evolve in step with its commercial ambitions. Across the work, the argument is consistent: growth comes from identifying where the most important problems are converging, then committing operational resources before the rest of the market sees them. The credibility behind the argument is operating, not academic. He has built three companies, delivered more than 2,500 presentations across 40+ countries, and counts Apple, Microsoft, IBM, Wells Fargo, Pfizer, and Cardinal Health among the leadership teams he has worked with. The National Speakers Association named him among its 25 Most Influential Speakers in the World and inducted him as the youngest-ever member of its Hall of Fame. Key speaking topics Growth strategy under disruption Business model innovation and the Edge of Disruption Competitive advantage when products and services commoditise Culture as a commercial driver Workforce attraction and retention Trusted-adviser positioning and winning on value Ideal for CEOs, chief strategy officers, and chief growth officers planning the next horizon of competitive position Boards and executive teams confronting margin compression or post-acquisition integration Chief commercial officers, sales leadership, and revenue teams shifting from price to value CHROs and chief people officers tying talent strategy to commercial outcomes Audience outcomes A defined view of where the organisation’s Edge of Disruption sits, and what would need to be true to commit to it A working argument for moving customers, talent, and internal narrative away from price as the basis of choice Sharper language for the leadership team on what genuine differentiation looks like in their category Renewed conviction in the commercial logic of culture, talent, and organisational design decisions

Why organisations work with Peter Fischer Brown He brings an operator’s view of brand strategy. Years inside Orange Business and KPMG mean he reads brand as a P&L and procurement question, not a marketing artefact. He teaches B2B value creation at Esade Business School, so the frameworks he uses in the room have been pressure-tested with MBA and executive cohorts who push back hard. His membership of the Medinge Group gives him a serious intellectual home for “brands with a conscience” arguments, separate from the agency circuit that usually owns the topic. He works in English, German and Spanish across Europe, the Middle East and Latin America, which makes him useful for groups whose brand and culture questions cross those markets. His coaching qualification from Henley and his executive coaching practice mean he can move between keynote framing and small-group leadership work in the same engagement. Biography highlights Founder of FischerBrown, an international brand and corporate strategy consultancy. Former Director of Strategy for Orange Business and Ambassador of Strategic Branding for the Orange Group; former Manager and Consultant at KPMG. Academic Collaborator at Esade Business School, Barcelona, teaching MBA and Executive programmes on B2B value creation and leadership with conscience. Member of the Medinge Group; contributing author on the Slow Food Movement in “Brands with a Conscience” (Medinge Group, 2016). Contributor to the Radix think tank on European centre-ground politics and democratic participation. MA in Modern Languages and Literature and MPhil in International Relations, both University of Cambridge; Professional Certificate in Executive Coaching, Henley Business School. Biography Most “purpose” programmes break the moment they hit procurement, pricing or a difficult supplier decision. The brand line survives in the campaign and disappears in the operating model. Peter Fischer Brown works at exactly that seam, where a values-led brand position has to be defended in B2B negotiations, capital allocation and the everyday behaviour of senior leaders. He spent the formative part of his career inside the operating side of two demanding environments. At KPMG he advised on corporate and marketing strategy. At Orange he was Director of Strategy for the B2B business and Ambassador of Strategic Branding for the wider France Telecom group, running brand and strategy across European, Middle Eastern and Latin American markets. That history is why his brand frameworks read as commercial first and editorial second. Today he runs FischerBrown and teaches at Esade Business School in Barcelona, where his MBA and Executive sessions focus on B2B value creation and on leadership with conscience. The Medinge Group, of which he is a long-standing member, gives him a serious intellectual home for the latter; his chapter on the Slow Food Movement in the group’s 2016 book “Brands with a Conscience” is a worked example of how a values-led proposition can become a category position. The work that sits outside the brand spine sharpens it. As a Radix contributor he writes on the “radical centre” in European politics; he is a qualified executive coach through Henley; his linguistic and musical training (Cambridge, Trinity College London) feeds the cross-disciplinary keynotes he gives on cosmopolitanism and the art of business. Senior teams book him when they need someone who can argue brand and purpose in the same register as a CFO, and then sit with the leadership team afterwards. Key speaking topics Brand and corporate strategy Brands with a conscience and purpose-led positioning B2B value creation Leadership with conscience Sustainability and the brand promise Cosmopolitanism and cultural identity as competitive advantage The art of business: learning from the creative and performing arts Ideal for CMOs and brand directors in B2B and consumer businesses under pressure to make a purpose claim operational CEOs and strategy leads working through a brand or positioning reset Boards and leadership teams wrestling with ESG and purpose credibility HR and executive development leads commissioning leadership-with-conscience programmes for senior cohorts Audience outcomes A sharper view of where brand sits in the operating model, not only in marketing A vocabulary for discussing purpose in front of a sceptical CFO or procurement audience Specific examples of values-led brands that have held up commercially, and ones that have not A clearer framing of leadership credibility when a business is being asked to behave consistently across markets

Why organisations work with Paco Underhill He invented the methodology behind modern in-store consumer research. Envirosell’s video-tracking and observational fieldwork, built up over four decades, is the empirical foundation that most behavioural retail consulting now borrows from. His client base is the proof point. Envirosell has worked with more than a third of the Fortune 100 across 50-plus countries, on stores, banks, restaurants, malls, and digital interfaces. Why We Buy: The Science of Shopping is taught in MBA and design programmes globally and has been published in 27 languages, giving him a shared vocabulary with the buyers in the room. Malcolm Gladwell’s 1996 New Yorker profile “The Science of Shopping” turned Underhill’s work into one of the most reprinted pieces the magazine has ever run, anchoring his standing as the named figure in the field. He works in concrete categories, food and beverage, beauty, telecoms, fashion, supermarkets, malls, financial branches, not abstract retail strategy, which is what category leaders actually need. Biography highlights Founder and former CEO of Envirosell Inc., the behavioural research and consultancy firm he established in 1986 Author of four Simon & Schuster titles: Why We Buy, Call of the Mall, What Women Want, and How We Eat Why We Buy published in 27 languages and used in MBA and design school curricula worldwide Subject of Malcolm Gladwell’s 1996 New Yorker profile “The Science of Shopping” Vassar College graduate; also studied at Columbia University and Ewha University, Seoul; former adjunct instructor in the doctoral programme in Environmental Psychology at City University of New York Owner of Peckshee LLC; columnist for Design: Retail and The Robin Report Biography In 1986, almost no one was studying what customers actually did inside a store. Marketers had surveys, retailers had sales data, and architects had floor plans, but no one had a continuous record of human behaviour at the shelf. Envirosell, founded in New York that year, was built to fix that. Paco Underhill borrowed the basic premise of environmental psychology, that surroundings shape behaviour, and turned it into a fieldwork practice using video cameras, trained observers, and large-sample tracking inside live commercial space. The output, after four decades, is a body of work that consumer brands and retailers across more than 50 countries have used to redesign stores, formats, packaging, and service flow. Envirosell’s client list spans more than a third of the Fortune 100. The categories range from grocery and food service to beauty, fashion, financial branches, telecoms, and malls. Underhill’s books, published by Simon & Schuster, took that work into the public domain. Why We Buy: The Science of Shopping has appeared in 27 languages and is taught in MBA and design schools globally. Call of the Mall, What Women Want, and 2022’s How We Eat extended the method into specific commercial terrains. The work earned wider recognition through Malcolm Gladwell’s 1996 New Yorker profile, “The Science of Shopping,” one of the most reprinted articles in the magazine’s history. It introduced ideas that have since become standard vocabulary in retail design: the decompression zone at a store entrance, the butt-brush effect, the way physical adjacency shapes purchase decisions. Underhill’s role in this is specific. He is the figure most consistently named when the field is described. He stepped back as CEO of Envirosell in 2020 and now advises through Peckshee LLC. The intellectual position has not changed. Stores, malls, food retail, and the consumer-facing parts of banking and telecoms remain the terrain, and direct observation of behaviour remains the method. Key speaking topics The science of shopping and retail psychology Consumer behaviour in physical and digital commercial environments Food, beverage, and grocery retail transformation Female-friendly markets and the rise of women as commercial decision-makers The future of malls, high streets, and retail real estate Brand experience at the point of purchase Cross-market retail trends from 50-plus countries Ideal for Chief marketing officers, chief customer officers, and brand leaders inside consumer-facing businesses Retail and merchandising leadership inside grocery, food service, beauty, fashion, and electronics Real estate, mall, and property executives planning the next generation of commercial space Boards and leadership teams of consumer banks, telecoms, and service businesses with branch or storefront networks Audience outcomes A clearer read on how customers actually behave inside their own stores, sites, and branches Specific levers, layout, adjacency, signage, dwell time, that move conversion and basket size A grounded view of how food, beauty, fashion, and grocery retail are shifting across markets A practical sense of where female consumers are reshaping product, format, and service design An external reference point for internal debates on store closures, format changes, and digital integration

Why organisations work with Omer Wilson He has run the brand function inside three of the most consequential data centre platforms of the last decade, including Digital Realty in EMEA and APAC, giving him a working model of how technical infrastructure businesses actually win category leadership. He has been voted Datacloud Marketer of the Year on two separate continents, in Monaco in 2015 and Singapore in 2018, which is a rare double inside the industry’s only credible peer-voted award. He builds brand strategy that translates between cultures, with operational experience in the UK, Singapore and now Portugal, and a Turkish-British background that informs his work on Asia and emerging-market positioning. He is currently leading marketing for a 1.2 GW, EUR 8.5 billion AI-era data campus in Sines, which means his commentary on the next decade of digital infrastructure marketing is grounded in a live programme, not retrospective analysis. Biography highlights Chief Marketing Officer, Start Campus, leading brand and go-to-market for the SINES DC campus in Portugal. Former Chief Marketing Officer at Qarbon Technologies and Pure Data Centres Group. Senior marketing leadership at Digital Realty across EMEA and APAC, joining the company in 2011 in London. Datacloud Data Centre Marketer of the Year 2015, Monaco. Datacloud Asia Marketer of the Year 2018, Singapore. Founder and Chief Strategist, Anatolia.Asia Consulting Group; trained on the IBM Global Graduate Scheme; former Head of Corporate Solutions Marketing for Jones Lang LaSalle EMEA. Biography The data centre industry built its commercial story on power, cooling and square metres. As AI workloads have changed what hyperscale customers actually need, the buying conversation has shifted to sustainability, sovereignty and brand trust. The companies winning that conversation are doing marketing work most of the sector still treats as overhead. Wilson has been one of the operators inside that shift. At Digital Realty he ran marketing across EMEA and later APAC after joining the firm in London in 2011, then took the CMO seat at Pure Data Centres Group and Qarbon Technologies. He is now Chief Marketing Officer at Start Campus, the operator behind the 1.2 GW SINES campus in Portugal, an EUR 8.5 billion programme positioned as one of Europe’s most sustainable AI data centres. His professional voice was shaped early by the IBM Global Graduate Scheme and then by running corporate solutions marketing at Jones Lang LaSalle across EMEA. That mix matters, because he treats brand as a commercial system: pricing, sales enablement and customer narrative working as one engine. He has been voted Datacloud Marketer of the Year twice, in Monaco in 2015 and Singapore in 2018, the industry’s clearest peer signal that the work travels. He also founded Anatolia.Asia Consulting Group, advising technology and infrastructure clients on positioning across Europe and Asia, and is a regular keynote speaker at Cloud Expo Asia, Data Centre World and DCD events. The through-line in his work is category creation: helping technical businesses build brand authority before commodity pressure forces a price conversation. Key speaking topics Brand strategy in technology and digital infrastructure Marketing leadership in data centres and hyperscale Category creation in B2B technology Cross-cultural positioning between Europe and Asia Sustainability and AI as commercial narratives Go-to-market for capital-intensive technology businesses Ideal for CMOs and senior marketing leaders inside technology, infrastructure and capital-intensive B2B businesses CEOs and founders of scale-up technology companies preparing a category narrative Sales and commercial leadership teams in data centres, cloud, energy and adjacent infrastructure sectors Industry conferences in digital infrastructure, AI, cloud and sustainability Audience outcomes A clearer model for how brand work compounds commercial value inside technical categories. Examples from inside the data centre industry of how marketing has shifted from spec-led to narrative-led selling. Practical perspectives on positioning sustainability and AI claims so they hold up with sophisticated buyers. A sharper view of how Asia, Europe and emerging markets behave differently as B2B technology audiences.

Why organisations work with Omar Johnson He has a documented commercial result at the scale most marketers will never reach: Beats by Dre from $20 million to $2 billion, acquired by Apple for $3 billion. He is operating, not reminiscing. As founder of Øpus Intelligence, he is currently applying generative AI to cultural relevance for clients including Nissan, the NBA 2K League, and NFL franchises. He built the campaigns marketing teams still study: the 2012 Beats Olympics athlete play that drove a 600% international sales lift, and the “Straight Outta Somewhere” meme generator that reached over a billion people on a near-zero media budget. He gives senior marketing leaders a working model for cultural relevance as a commercial discipline, with named brand cases from Nike, Apple, Coca-Cola, and Kraft, rather than agency-side theory. Biography highlights Former Chief Marketing Officer, Beats by Dre, and former Vice President of Marketing, Apple. Led Beats from $20 million to over $2 billion in revenue, culminating in the $3 billion acquisition by Apple in 2014. Founder of ØPUS United and founder of Øpus Intelligence, a generative AI platform for cultural relevance, with clients including Nissan, NBA 2K League, Tennessee Titans, and Minnesota Vikings. Author of “Dear White Corporate America,” following a full-page New York Times open letter on racial equity in June 2020. Named “Brand Genius” by Adweek and one of the “Most Innovative CMOs” by Business Insider. Earlier marketing leadership across Nike (including campaigns with LeBron James and Kobe Bryant), Coca-Cola, Kraft Foods, and Campbell Soup. MBA from Emory University’s Goizueta Business School. Biography Beats by Dre grew from $20 million to more than $2 billion in revenue in four years and was acquired by Apple for $3 billion in 2014. Omar Johnson was the third employee through the door and the Chief Marketing Officer who built the brand engine that made the trajectory possible. The case studies have lasted longer than the headphones themselves. At the 2012 Olympics, instead of paying for sponsor rights, Beats put national-flag headphones on athletes through a private lounge, lifting international sales by 600%. In 2015, the “Straight Outta Somewhere” meme generator reached over a billion people on a near-zero media budget. Both built category leadership through cultural participation, not paid reach. After Apple, Johnson founded ØPUS United, a brand management firm, and then Øpus Intelligence, a generative AI platform that productises cultural relevance for marketers. Live clients include Nissan, the NBA 2K League, and NFL franchises, with a 2025 partnership with Sundial Media (parent of ESSENCE, Refinery29, AFROPUNK) extending the model further into culture media. His earlier career across Nike, Coca-Cola, Kraft Foods, and Campbell Soup gave him the inside view of large brand systems; his post-Apple work gives him the operator’s view of what is breaking in them now. Adweek named him a Brand Genius. Business Insider named him one of the Most Innovative CMOs. His 2020 New York Times open letter, “My Open Letter to White Corporate America,” became the book “Dear White Corporate America.” Key speaking topics Brand building and category leadership Marketing strategy and growth Cultural relevance as a commercial discipline Generative AI in marketing and brand management Customer experience and brand authenticity Storytelling and creative campaign design Ideal for CMOs, brand directors, and senior marketing leadership teams CEO and executive committee offsites where growth depends on brand strength Consumer, retail, sports, media, and entertainment audiences Innovation, creative, and customer experience functions exploring AI in marketing Audience outcomes A working definition of cultural relevance that can be applied to a brand plan, not a slogan Named campaign cases (Beats Olympics, Straight Outta Somewhere, Nike commercials with LeBron James and Kobe Bryant) used to illustrate how cultural participation beats paid reach A current view from inside a generative AI marketing platform on what the technology actually changes for brand teams A direct provocation to senior leaders on authenticity, representation, and the commercial cost of getting either wrong

Why organisations work with Nirmalya Kumar He has run group strategy inside one of the world’s largest conglomerates. As a member of the Tata Sons Group Executive Council from 2013 to 2016, he was responsible for group-level strategy and customer centricity across Tata’s operating companies. His Marketing as Strategy thesis, published by Harvard Business Press, is the reference text for CEOs and CMOs trying to elevate marketing from a campaign function to a profit-and-loss instrument. Brand Breakout, co-authored with Jan-Benedict Steenkamp, codifies eight specific routes by which emerging-market brands take share from Western incumbents, including the Asian tortoise route and B2B-to-B2C migration. It is one of the few books on the subject grounded in named cases rather than generic globalisation theory. Private Label Strategy gives executive teams a worked playbook for competing with retailer brands, an issue that returns to the boardroom every time a downturn compresses margins in consumer goods. Thinkers50 Hall of Fame induction in 2017, the AMA Mahajan Award in 2021, and roughly twenty thousand Google Scholar citations place his work in the upper tier of academic marketing thinkers actively booked by industry. Biography highlights Lee Kong Chian Professor of Marketing, Singapore Management University; Distinguished Fellow, INSEAD Emerging Markets Institute. Member, Group Executive Council of Tata Sons (2013 to 2016), reporting to Chairman Cyrus Mistry, with responsibility for group strategy. Former Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School (2003 to 2013). Author of eight books, including Marketing as Strategy and Private Label Strategy, both Harvard Business Press; and Brand Breakout (Palgrave Macmillan). Inducted into the Thinkers50 Hall of Fame (2017); awarded the Thinkers50 Global Village Award (2011); awarded the AMA Mahajan Award for Lifetime Contributions to Marketing Strategy (2021). Board service across ACC, Bata India, Tata Chemicals, UltraTech Cement, and Zensar. Biography Marketing inside large organisations has been losing strategic ground for two decades, and the cost is now visible at the top line. CEOs see commoditisation, retailer power, and emerging-market competitors moving faster than their own brand portfolios. Kumar’s central argument, set out in Marketing as Strategy (Harvard Business Press, 2004), is that the answer is not better campaigns but a redefined role for marketing as the architect of customer-driven growth across the organisation. His subsequent work develops that argument against specific commercial pressures. Private Label Strategy, co-authored with Jan-Benedict Steenkamp at Harvard Business Press, addressed the structural rise of retailer brands. Brand Breakout, published as Western incumbents woke up to Tata, Lenovo, Haier, and Mahindra, mapped eight named routes by which emerging-market brands cross into global markets. Clash, on Amazon versus Walmart, examined the platform-versus-retail confrontation now defining consumer business. The work is reinforced by an operating record. From 2013 to 2016 Kumar sat on the Tata Sons Group Executive Council under Cyrus Mistry, leading group strategy across one of the most diversified industrial portfolios in the world. He has held faculty positions at London Business School, IMD, and Kellogg, and currently holds the Lee Kong Chian Chair at Singapore Management University. The recognition follows from the substance: Thinkers50 Hall of Fame in 2017, the Global Village Award in 2011, the AMA Mahajan Award for Lifetime Contributions to Marketing Strategy in 2021, and a citation record above twenty thousand on Google Scholar. For boards weighing how to make marketing pay back its budget, his work is the operating manual. Key speaking topics Marketing as strategy Private label and retailer power Brand-building from emerging markets Competing with low-cost rivals Customer centricity in conglomerates Strategy and innovation in India Platform versus retail competition Ideal for CMOs and brand leaders seeking to position marketing as a P&L discipline CEOs and boards of consumer goods, retail, and industrial groups facing margin compression from private label or emerging-market entrants Executive teams in Indian and Asian conglomerates planning international brand strategy Strategy and corporate development leaders working on portfolio decisions and customer-centric reorganisation Audience outcomes A working definition of what marketing must control inside the organisation to drive profitable growth, beyond the campaign function A framework of named routes by which emerging-market brands take share from incumbents, with worked cases A practical view of when to fight, partner with, or build a private label, drawn from the Harvard Business Press study A Tata-scale account of how group strategy and customer focus get implemented across diversified portfolios A sharper read on the Amazon-versus-Walmart structural shift and what it means for consumer companies

Why organisations work with Nik Wood BBC business desk credibility on stage. Years anchoring Working Lunch, Business Breakfast and Wake up to Money mean he reads board-level interviewees with the calibration of a working business journalist, not a hired host. He produces as well as presents. Through Good Call Media he brings his own camera and editing capability into the event, so live film inserts, recorded interviews and stage content are built and run by the same team that hosts the day. He is equally comfortable interviewing a CEO and a frontline employee. The marketing and communications grounding at Hammonds before broadcast journalism shows up in how he handles mixed-seniority panels. A working journalist’s instinct for the unscripted moment. He has interviewed four UK prime ministers and a string of African heads of state across his career, which translates to composure when a corporate panel goes off-script. Biography highlights Former BBC business correspondent and presenter on Working Lunch, Business Breakfast and Wake up to Money. Co-founder and director of Good Call Media, an independent corporate film and event production company established in 2007. Career interviews include four UK prime ministers and several African presidents. Reporting background covers the Northern Ireland conflict and financial markets across London, Asia and the United States. Earlier career as Director of Marketing and Communications at Hammonds law firm. Corporate and not-for-profit clients include the Eden Project, CQI, IMLPO and Build Africa. Biography The host of a senior corporate event has a narrow job and a wide one. The narrow job is timekeeping and introductions. The wide job is reading the room, extracting the argument from each speaker, and giving the audience a reason to lean in after the third panel of the morning. Nik Wood does the wide job. His credibility on stage comes from the BBC business desk. As a business correspondent and anchor on Working Lunch, Business Breakfast and Wake up to Money, he interviewed chief executives, regulators and policymakers as a working journalist, not as a meeting facilitator. Earlier reporting work spanned the Northern Ireland conflict and financial markets in London, Asia and the United States. Four UK prime ministers and several African presidents sat across the desk from him. In 2007 he co-founded Good Call Media with producer Fiona Molloy. The company is a working film and event production house, not a personal speaking vehicle. That matters operationally: when Nik hosts an event, the same team builds the film inserts, runs the recorded interviews and edits the day’s content. The audience gets a single coherent production rather than a host bolted onto someone else’s running order. He began his career as Director of Marketing and Communications at Hammonds law firm. The combination of in-house corporate communications experience and broadcast journalism explains the range he is booked for: investor and analyst events, awards ceremonies, internal town halls, board-facing panels, and client engagements at organisations from the Eden Project to Build Africa. Key speaking topics Conference moderation and event chairing On-stage interviewing of senior executives Awards ceremony hosting Panel facilitation Live broadcast interviewing Corporate film and video production Business journalism Ideal for Companies running investor days, AGMs or analyst events that need a host who can interview a CFO with credibility. Internal leadership offsites and town halls where the chair needs to draw out both board and frontline voices. Awards ceremonies and recognition events requiring a confident master of ceremonies. Conference organisers who want host and production handled by a single team. Audience outcomes A running order that holds together across a full day, with each session building on the last. Interviews with senior speakers that surface the actual argument, not the prepared statement. Live film and video content integrated into the stage programme, used to set up sessions and shift pace. A panel discussion that stays on the question the audience came to hear answered.

Why organisations work with Nick Brackenbury A working answer to the visibility problem in physical retail. NearSt connects to point-of-sale systems and surfaces live in-store stock inside the platforms where shoppers already search, including Google and Facebook. Operating scale to back the argument. NearSt’s technology integrates with over 130 stock management systems and reaches over 800,000 retail locations globally, with Google as a named platform partner. Investor and partner credibility from inside retail and tech. Backers include Grosvenor Group, YYX Capital, Will Hobhouse of Heal’s and Jack Wills, and senior engineers from DeepMind and Google Research. A concrete view on where the high street competes and where it loses. Useful for retailers, landlords, and brands deciding how much to spend on stores versus marketplaces. Biography highlights Co-founder and CEO of NearSt, founded 2015, headquartered in London. Named platform partnership with Google connecting in-store inventory into Search and Maps. Total funding of approximately five million pounds across two rounds, led by YYX Capital and joined by Grosvenor Group, True Global, and Moscar Capital. Former Account Director at Ogilvy, working on Jaguar Land Rover, Nestle, and BP’s London 2012 Olympic sponsorship. Speaking platforms include RetailWeek Live, Wired Retail, eCommerce Expo, the British Retail Consortium, and Accenture events. Awards include RetailEXPO Innovation Award 2019, Get in the Ring Western Europe, RetailWeek Startup of the Week, and a London Book Fair Innovation Award. Biography A shopper looking for a specific product in 2026 starts in the same place: a search bar. The shop five minutes away has the item on the shelf. The shopper does not know that, so the order goes to a warehouse. NearSt was built to close that gap, by piping live in-store inventory directly into Google Search, Google Maps, and other consumer platforms. The company was co-founded in 2015 by Nick Brackenbury and Max Kreijn, both former Ogilvy account leads. Brackenbury was one of the agency’s youngest account directors, working across digital programmes for Jaguar Land Rover, Nestle, and BP’s London 2012 Olympic Games sponsorship. NearSt began as a same-hour delivery platform for London high street shops and pivoted into the infrastructure layer beneath the search engines themselves. That pivot is the substance of the speaking material. NearSt’s technology now plugs into more than 130 stock management systems and reaches over 800,000 retail locations globally. Investors include Grosvenor Group, YYX Capital, True Global, and Moscar Capital, alongside angels from Heal’s, Jack Wills, DeepMind, and Google Research. Awards from RetailEXPO, RetailWeek, Get in the Ring, and the London Book Fair sit on top of that operating record. For senior retail and brand audiences, the value is a working commercial argument. Physical stores hold inventory that online retailers cannot match for speed of fulfilment or sustainability of footprint. The constraint has been discoverability, not stock. Brackenbury talks about that constraint from inside the system that is removing it. Key speaking topics The future of high street retail Local commerce and in-store inventory visibility Customer experience in physical retail Retail technology and platform partnerships Entrepreneurship and scale-up leadership Pivoting a business model under pressure Ideal for Retail leadership audiences: CEOs, CMOs, and heads of stores at multi-site retailers and brands. Property and landlord audiences with high street and shopping centre exposure. Marketing and customer experience leaders weighing physical store investment against marketplace spend. Entrepreneurship and scale-up audiences interested in pivoting from B2C to platform infrastructure. Audience outcomes A clearer view of why local stock is the most under-used competitive asset in physical retail. Specific examples of how integrating store inventory with Google and Facebook changes footfall and conversion. A founder’s account of pivoting from a consumer-facing app to an infrastructure business, with the commercial reasoning. A working framework for evaluating retail technology investments against measurable in-store outcomes.