Customer Experience & Marketing speakers
Specialists in building loyalty, shaping brand perception, and turning customer relationships into competitive advantage
Speakers Associates represents 259 speakers on Customer Experience & Marketing, including Peter Fisk, Mark Ritson, Purna Virji, Tom Goodwin, Kayleigh Fazan, Arnt Eriksen, Blake Morgan, Marc Saltzman, Liv Marks and Chris Endersby.
Mainstream brands spent a decade trying to manufacture community and lost ground to people who already had one. The shift from broadcast to participation has rewritten the rules of audience ownership, and most large organisations are still treating it as a content problem rather than a commercial one. The question now is how to build a direct relationship with the people you used to reach through intermediaries, and how to do it without losing the authenticity that made the channel work in the first place.
Senior leadership forums, town halls and industry conferences live or die on the person holding the microphone. A weak host turns a sharp panel into a polite Q and A, lets executives drift into talking points, and leaves the audience disengaged before lunch. Boards investing in flagship events need a chair who can interview a CEO with the same confidence as a finance minister, switch between French and English, and keep a complex agenda moving without losing the room.
Most consumer businesses talk about community as a marketing tactic. The companies that actually grow from it treat community as the product, the distribution channel, and the underwriting engine all at once. Building a venture that depends on a community to function, rather than to amplify, requires a different commercial discipline than most leadership teams have ever practised.
Customer behaviour rarely follows the logic that marketing plans assume. Small points of friction quietly suppress conversion, loyalty, and adoption while leadership chases bigger strategic levers. The harder question is which behavioural mechanics actually move buyers, and which spend is theatre.
Most organisations watch the same trend reports as their competitors and reach the same conclusions. The signals that actually move markets sit one layer deeper, in the cultural shifts and behavioural changes that have not yet been named. The cost of missing them is not a bad quarter, it is a flat decade.
The best growth opportunity in most organisations sits in the gap between what customers say they want and how they actually decide. Logical optimisation; better product, bigger budget, more data, consistently fails to close that gap. Organisations without a framework for working with perception, context, and human psychology will keep solving the wrong problem.
Building a premium specialist business from a small town, in a category dominated by global brands, demands a different kind of operator. Most founders never get the craft and the commercial discipline to sit in the same person. Audiences want to hear from someone who has held both lines at once.
Most sales organisations still treat brand, content, and pipeline as separate functions managed by separate teams. The result is paid acquisition that gets more expensive every quarter and a sales force that depends on it. The harder question is what a commercial operating model looks like when the content engine is the lead engine.
Consumer behaviour is moving faster than most planning cycles can absorb. Marketing, brand and innovation teams have more data than ever and less confidence about which signals to act on. The hard question is not what is trending; it is which shifts are durable enough to redesign a product, a category or a customer experience around.
Most large companies already have the people and the capital to move like a start-up. They move slowly anyway. The instinct to act gets buried under process and distance from the customer, and innovation training does not dig it back out.
Most financial services companies treat women as a marketing segment rather than a product design problem. The gap shows up in retention, in advisor productivity, and in a wealth gap that is widening, not closing. Building a serious commercial answer to that requires running the business, not sponsoring an initiative.
Most brands and most professionals are not boring. They are forgettable, which is worse. The question is not how to add more messaging into a saturated market, but how to identify the specific traits that make a company, a product, or a senior leader the one buyers actually choose to remember and recommend.