Customer Experience & Marketing

Why organisations work with Dominique Turpin He has led two of the most internationally respected business schools, IMD and CEIBS, which gives him a rare operational read on how senior teams actually make commercial decisions under pressure. His case library, ranked by The Case Centre among the top 50 bestselling globally for several consecutive years, is taught inside the MBA programmes of the companies that buy his counsel. He combines a PhD from Sophia University Tokyo with decades of client work across Japan, China and Southeast Asia, useful to any European or North American board navigating Asian market entry or partnership. He works from named case material, not generic frameworks: Nespresso, Jollibee, Ducati, Toyota KINTO, among others, each linked to a specific brand or customer-centricity argument. His writing for Financial Times, MIT Sloan Management Review and European Business Forum gives executive audiences a concrete reference point for the arguments he develops on stage. Biography highlights Professor Emeritus of Marketing Strategy, IMD; former President and Nestle Professor, 2010 to 2016. President Emeritus of CEIBS; served as President (European) based out of the Zurich campus. PhD in Economics, Sophia University, Tokyo; MSc from ESSCA, France. Author of more than 100 books, articles and case studies, including The Essential Book of Business and Life Quotations (Anthem Press). Ranked on The Case Centre Top 50 Bestselling Case Authors for multiple consecutive years. Chairman of DAA Capital Partners; advisory and board roles across listed companies and educational institutions including Stockholm School of Economics and Waseda Business School. Biography Most global brands still describe themselves as customer-centric. Very few can show a senior leader what that actually changes inside a weekly country review. That gap between brand statement and operating behaviour is where Dominique Turpin has spent almost four decades of teaching and advisory work. Turpin joined IMD in 1986 after several years in Tokyo representing a French firm in Japan. He went on to hold the Dentsu Chair in Marketing, direct the MBA programme and serve as IMD President and Nestle Professor from 2010 to 2016. In 2022 he was appointed President (European) of CEIBS, the China Europe International Business School, a role he held until late 2025. He is now Professor Emeritus at IMD and President Emeritus at CEIBS. His case studies, taught inside companies as much as in classrooms, sit behind this body of work. Nespresso, Jollibee, Ducati, Toyota KINTO. Each uses a named company to argue a specific point about brand coherence, pricing power or customer design. The Case Centre has listed him among its top 50 bestselling case authors for several consecutive years, which is unusual longevity in a field dominated by one-off hits. The Japan and Asia dimension matters in his advisory work. Clients have included Coca-Cola, Danone, Nestle, Philips, KAO, Mondelez and Panasonic, and much of his applied research has examined how Asian firms build and defend brand equity in markets where European playbooks stall. He is Chairman of DAA Capital Partners, a Geneva-based private equity firm, and sits on boards and advisory councils including Stockholm School of Economics and Waseda Business School. Key speaking topics Brand management and brand strategy Customer centricity in multinational organisations Global marketing strategy Marketing leadership in Asia, with focus on Japan and China Corporate communications strategy Case-led executive development in commercial functions Ideal for CMOs and brand presidents inside consumer, industrial and healthcare multinationals. CEOs and group leadership teams setting Asia entry, partnership or expansion strategy. Executive development programmes for commercial and country-leadership populations. Boards and investment committees assessing brand-led businesses or consumer-facing acquisitions. Audience outcomes A working definition of customer centricity that survives contact with a country P and L. Named case examples senior teams can immediately apply to their own brand or pricing questions. A clearer view of how Japanese and Chinese firms build and defend brand equity, and what Western firms miss. Direct questions to ask marketing leadership about brand discipline, positioning and investment allocation. A vocabulary for talking about brand and customer strategy that aligns CEO, CFO and CMO.

Why organisations work with Dietmar Dahmen Two decades inside the rooms where global brands are built, with senior creative leadership at DDB, Ogilvy and BBDO across Hamburg, New York, Los Angeles, Munich and Vienna. The reference points are operator reference points. A Chief Innovation Officer track record at ecx.io, the digital agency that scaled into an IBM acquisition, which gives him a working view of how creative ambition turns into delivered technology product. Author of “Transformation. BAMM!” with Marcus Bond, published by Murmann Verlag, with a specific thesis on the “volcano economy” and a working compass tool for leadership teams reshaping their business model. Recognised by the European Association of Communication Agencies as their expert on disruption and future marketing, which gives the perspective institutional weight beyond bureau marketing. A stage craft that lands the argument. The presentation is theatrical, with stage walls built and broken on cue, a flame thrower used to dramatise climate urgency, and custom animation cut for each event. Senior audiences who have seen too many slide decks remember the content because of how it is delivered. Biography highlights Senior creative leadership at DDB, Ogilvy and BBDO, including Chief Creative Officer and Managing Director roles. Chief Innovation Officer at ecx.io, the digital agency acquired by IBM. Founder and Managing Director of Brainkicks GmbH, his current consulting and keynote practice. Co-author of “Transformation. BAMM! Management in der Vulkanoekonomie” (Murmann Verlag, 2017) with Marcus Bond. Lecturer in disruptive advertising at Filmakademie Baden-Wuerttemberg, with students collecting sixteen gold and silver awards at the Cannes Young Director Award during his tenure. Guest lecturer in marketing innovation at Boston University and LMU Loyola Marymount University in Los Angeles. Honorary member of the Federal Association for AI Transformation in Germany (Bundesverband für KI-Transformation). Designated expert on disruption and future marketing for the European Association of Communication Agencies (EACA); member of Creative Club Austria and Art Directors Club Germany. Biography The category boundaries that organised global marketing for a generation are blurring. Customer journeys cross channels that did not exist five years ago, brand differentiation decays faster than media budgets can refresh it, and the parts of the business that used to be safe (distribution, pricing power, retail relationships) are the parts most exposed. Senior marketing and innovation teams know they are being asked to remake the commercial engine while it is still running. Dietmar Dahmen has worked that problem from inside the global creative system. He built his career as Creative Director at DDB, Executive Creative Director at Ogilvy, and Chief Creative Officer and Managing Director at BBDO, across Hamburg, New York, Los Angeles, Munich and Vienna. The agency seat is what gave him repeated exposure to the moment when a brand has to choose between defending the position that made it and committing to the position that might. He then took the operator turn that gives the work its current shape. As Chief Innovation Officer at ecx.io, he helped scale the digital agency that IBM later acquired, which moved his thinking from creative campaign output toward technology-enabled customer experience and commercial model design. His book with Marcus Bond, “Transformation. BAMM!” published by Murmann Verlag in 2017, sets out the “volcano economy” thesis: markets where new positions emerge and disappear at unexpected points, and where conventional planning logic is precisely the constraint to challenge. The institutional credentials sit alongside the practitioner record. He is the European Association of Communication Agencies’ designated expert on disruption and future marketing, lectured disruptive advertising at Filmakademie Baden-Wuerttemberg for close to a decade, and his students collected sixteen gold and silver awards at the Cannes Young Director Award during that period. Boards bring him in when the question is not “what is the trend” but “what are we willing to break, and what do we keep, when the category we built around no longer holds.” Key speaking topics Disruption and business model reinvention Future of marketing and brand Customer centricity and experience design Innovation strategy Digital transformation in marketing organisations Change leadership in creative and commercial functions Ideal for CMOs, brand presidents and heads of marketing transformation Chief Innovation Officers and digital strategy leads Boards and executive committees navigating category disruption Senior creative and agency leadership groups Audience outcomes A working language for diagnosing where their category is fracturing and where their current strategy is exposed. A sharper view of which assumptions in the existing business model are now constraints rather than advantages. Specific provocations on customer-centric reinvention drawn from inside global agency and digital transformation work. Renewed willingness in the room to commit to changes that the operating plan has been deferring.

Why organisations work with David Meerman Scott He wrote the book that reset the category. The New Rules of Marketing and PR sits in its ninth edition, has been translated into 29 languages, and is standard reading inside marketing functions worldwide. When he speaks to a commercial team, they are hearing from the person who named the model they already use. He coined Newsjacking, now in the Oxford English Dictionary, and turned it into a repeatable method for injecting a brand into live news cycles without a campaign budget. He has been inside HubSpot’s growth story since 2007, when the company had fewer than ten employees, and continues as its Marketer in Residence. The playbook he talks about is one he helped build in practice. Fanocracy, his Wall Street Journal bestseller with Reiko Scott, gives commercial leaders a second framework: how to turn customers into fans, and fans into a growth engine that competitors cannot copy. He sits on advisory boards across software, AI, and live-music businesses, which keeps his material in front of current commercial problems rather than recycled case studies. Biography highlights Author of more than a dozen books, including The New Rules of Marketing and PR (9th edition, 29 languages), Fanocracy, Real-Time Marketing and PR, Marketing the Moon, and Marketing Lessons from the Grateful Dead. Coined “Newsjacking”; the term entered the Oxford English Dictionary in 2017. HubSpot advisory board member since 2007 and current Marketer in Residence. Keynotes and masterclasses delivered on all seven continents and in more than 45 countries, for clients including Cisco, HP, SAP, Google, Microsoft, Ford, PwC, NASDAQ, McKesson, the US Air Force, and the US Marine Corps. Advisor and board member to emerging companies including Eloqua (IPO 2012, acquired by Oracle), NewsWatch KK (acquired by Yahoo Japan), and GrabCAD (acquired by Stratasys). Serves on the advisory boards of the Grateful Dead Archive at UC Santa Cruz and the voter-registration nonprofit HeadCount. Biography The shift that matters in marketing is not a tool, it is a timing problem. Buyers move through most of a purchase decision on their own, using search, social, and peer networks, before a seller is ever involved. David Meerman Scott built his career by naming that shift and giving commercial teams a way to work inside it. The New Rules of Marketing and PR, first published in 2006 and now in its ninth edition, turned a set of emerging practices into a coherent model: publish useful content, reach buyers directly, and abandon the campaign calendar as the organising unit of marketing. The book has been translated into 29 languages and is now treated as a standard reference inside marketing functions from Fortune 500 incumbents to early-stage software companies. Real-Time Marketing and PR and Newsjacking extended the argument into live events and breaking news, and gave the commercial world a new vocabulary for opportunistic reach. His credibility is not only editorial. He has been on the HubSpot advisory board since 2007, when the company had fewer than ten employees, and remains its Marketer in Residence. He sat on the board of Eloqua through its IPO and sale to Oracle, and on NewsWatch KK through its sale to Yahoo Japan. With his daughter Reiko Scott he wrote Fanocracy, a 2020 Wall Street Journal bestseller that moved the conversation from reach to fandom, and gave leaders at companies like Hagerty, MeUndies, and HubSpot a framework for building customer communities that behave like a compounding asset. When Scott walks into a sales kickoff or a marketing leadership offsite, the value is compression. He has already tested these ideas across more than 45 countries, all seven continents, and hundreds of commercial teams, and he will tell a CMO in the room which parts of the playbook are load-bearing and which are noise. Key speaking topics Modern marketing strategy and the new rules of marketing and PR Newsjacking and real-time marketing Content-led sales and social selling Fanocracy and customer community as a growth engine Digital buyer behaviour and the shift from campaigns to always-on Marketing leadership inside high-growth technology companies Ideal for CMOs, marketing directors, and heads of brand rebuilding their function for a post-campaign buying journey. Chief Revenue Officers and sales leaders running kickoffs where marketing and sales need one shared operating model. Founders and leadership teams at growth-stage software, services, and consumer businesses looking for a repeatable customer-acquisition method. Corporate communications and PR leaders modernising earned-media strategy around live news and owned content. Audience outcomes A clear read on where their current marketing and sales model is leaking pipeline, and which specific tactics to retire. A working definition of Newsjacking and Real-Time Marketing, with concrete examples of how to execute both inside a regulated or conservative organisation. The Fanocracy framework for converting buyers into repeat advocates, with named examples from Hagerty, MeUndies, HubSpot, and HeadCount. A sharper view of what a modern marketing and sales operating rhythm looks like day to day, not as an annual plan. Practical language to align a CMO, CRO, and CEO on what good looks like in the next twelve months.

Why organisations work with David Mattin Trend-Driven Innovation (Wiley) gives the organisations Mattin works with a named, repeatable method for identifying which emerging trends will reshape customer expectations – built on the counter-intuitive argument that the best signal is not in what customers say they want but in what leading businesses are already doing. His central argument – that human needs are fundamentally stable across decades even as technology accelerates – transforms trend analysis from a speculative exercise into a discipline with clear criteria, and gives leaders a reliable filter for deciding which AI-driven changes will actually matter. As Technology Lead at Global Macro Investor, his analysis of emerging technology is read and acted on by institutional investors including hedge funds, pension funds, and family offices – which subjects his commercial judgements about which technology shifts matter to a level of scrutiny that most trend and foresight work never encounters. The 30,000-subscriber New World Same Humans community – spanning business leaders, academics, and policymakers – means his frameworks are continuously tested against the exact professionals organisations are trying to anticipate and influence. Biography highlights Co-author, Trend-Driven Innovation: Beat Accelerating Customer Expectations (Wiley) – a structured framework for turning emerging trends into innovation strategy Former Global Head of Trends and Insights, TrendWatching Member, World Economic Forum Global Future Council on Consumption Technology Lead, Global Macro Investor; co-founder of The Exponentialist research service with macro investor Raoul Pal Founder, New World Same Humans – weekly newsletter on trends and technology with 30,000+ subscribers across business, academia, and policy Opening keynote at the NEXT Conference (Accenture Song) on multiple occasions; over 150 keynotes across five continents and 40+ countries Writing published in The Times, Quartz, Wired, Fast Company, the Guardian, and Google Think Quarterly; documentary work for BBC Radio 4 Graduate, University of Cambridge; began career at the features desk of The Times Biography Most organisations study their own customers closely. David Mattin’s core argument, developed during a decade leading trends intelligence at TrendWatching, is that the more useful signal lies elsewhere – in the moves leading businesses and disruptive startups are making to redefine what those customers consider normal. That argument found its fullest expression in Trend-Driven Innovation (Wiley), which made a counter-intuitive case: to anticipate what customers will want next, stop looking at customers and start tracking the businesses already reshaping their expectations. The underlying framework rests on a philosophical claim that runs through all of his work: human needs are fundamentally stable across decades, even as technology accelerates. New trends emerge when a technology or business innovation unlocks a new way to serve a need that was always there. Track those needs, observe which innovations are serving them, and the expectation gaps that matter become visible before competitors act. His current work extends that discipline into the era of AI. At Global Macro Investor, one of the world’s leading independent research services for institutional allocators, he serves as Technology Lead; he co-founded The Exponentialist alongside macro investor Raoul Pal. That institutional context means his analysis of emerging technology is regularly tested against the demands of hedge funds, pension funds, and family offices – not just conference audiences. The NEXT Conference (Accenture Song) has invited him to open the event on multiple occasions; he has delivered over 150 keynotes across five continents for clients including Meta, McKinsey, Google, Mastercard, Unilever, and Audi. His writing has appeared in The Times, Quartz, Wired, and Google Think Quarterly, and he has produced documentary work for BBC Radio 4. He read at Cambridge and began his career at the features desk of The Times. Key speaking topics AI and emerging technology strategy Consumer trends and expectation gap analysis Innovation strategy in a technology-driven market Scenario planning and strategic foresight Brand strategy and organisational culture in a transparent world The future of business and society in an era of exponential technology change Ideal for Strategy and innovation leadership teams evaluating medium-to-long-term technology bets CMOs and heads of customer experience navigating AI-driven shifts in consumer behaviour Boards and senior executive teams requiring a disciplined framework for separating technology signal from noise Investment professionals and corporate allocators seeking technology intelligence with commercial rigour Audience outcomes A named, replicable framework for identifying which emerging trends are likely to reshape customer expectations before competitors recognise them Clearer criteria for distinguishing technology-driven shifts that will prove durable from those that will not Industry-specific examples of how leading businesses have used expectation gap analysis to create competitive advantage A working understanding of how AI is changing the landscape of customer expectations – and which human needs remain stable enough to anchor innovation decisions A conceptual map of the technology convergences most likely to generate new commercial opportunities over the next five to ten years

About Dave Trott Dave’s passion for creativity and advertising started in the ’70s when he worked for John Webster at BMP, who has won more advertising awards than anyone else in history. He worked his way to Deputy Creative Director, then left in 1980 to start his own agency, Gold Greenlees Trott. His time at BMP certainly stood him in good stead when Gold Greenlees Trott won Best Agency in the UK by Campaign magazine in their first year, followed four years later by Best Agency in the World by Ad Age magazine, New York. Current/Past Positions and Roles Consultant Joint Founder, Bainsfair Sharkey Trott Joint Founder, WTCS Chairman, The Gate Founder, D&AD Advertising Concepts Workshops Founder, Gold Greenlees Trott Deputy Creative Director, BMP Awards, Accolades, Achievements, Honours D&AD President’s Award for Lifetime Achievement Lifetime Achievement Award from The Creative Circle Lifetime Achievement Award from The Marketing Society Lifetime Achievement Award from The Scottish Advertising Association Speaking Topics Creativity Advertising Lateral Thinking Publications Dave has written six books exploring creativity, communication, and problem-solving: Creative Mischief Predatory Thinking 1+1=3 Creative Blindness The Power of Ignorance Crossover Creativity

Why organisations work with Christian Howes He reads social and behavioural data the way a broadcaster reads a room, which means boards and marketing teams leave with a view of their customers that feels observed rather than modelled. He has been trusted on live television, from Big Brother’s Bit on the Side with Emma Willis to BT Sport and Channel 4’s alternative election night, to make data intelligible to audiences who are not data people. His corporate work spans PlayStation, Diageo, HSBC, Lloyds, ASOS and Barclays, so he arrives already fluent in the commercial contexts most clients are operating in. He doubles as a host, MC and panel moderator, which makes him a practical choice for events that want one credible voice across keynote, stage linking and awards. Biography highlights Regular social-data contributor on Big Brother’s Bit on the Side (Channel 5), 2011-2012, alongside Emma Willis. Television appearances on BT Sport (The Clare Balding Show, BT Sport Panel, BT Sport Live), ITV’s This Morning, BBC1 National Lottery, Good Morning Britain, and Channel 4’s alternative election night coverage. Co-founder of Mr Bridger, a content business developing formats for production companies and broadcasters. Corporate and keynote work with Sony PlayStation, Diageo, HSBC, RBS, Lloyds Banking Group, Barclays, ASOS, UMG, Channel 4, GoCompare, Skoda, Microsoft, Teradata and Cornerstone. Works as keynote speaker, conference host, awards presenter and panel moderator across UK and international business audiences. Biography Social data arrived in most boardrooms as a dashboard before it arrived as a story. Christian Howes built a career out of closing that gap. His route in was unusual: he started by modelling Twitter traffic around the Big Brother house to predict weekly evictions, which led to a weekly sofa spot on Big Brother’s Bit on the Side with Emma Willis, translating audience sentiment back to a live TV audience. That pattern, turning raw social signal into something a non-specialist can act on, became the core of his commercial work. He has gone on to appear as a data and digital contributor across BT Sport, ITV’s This Morning, BBC1’s National Lottery show, Good Morning Britain, and Channel 4’s alternative election night coverage. The broadcast craft is not decoration; it is the reason his corporate sessions land with marketing, CX and customer-service teams who have sat through too many unreadable analytics decks. His corporate roster reflects where social and behavioural data actually matters in large consumer businesses. He has worked with Sony PlayStation, Diageo, HSBC, RBS, Lloyds, Barclays, ASOS, UMG, Skoda, GoCompare, Microsoft and Teradata on what audiences are doing, what they are signalling, and how customer-service and merchandising operations should respond. In 2015 he co-founded Mr Bridger, a content business developing formats for production companies, which keeps his feet in the studio as well as the boardroom. The second half of his offer, and often the reason he is booked, is hosting. He anchors conferences, moderates panels and presents awards, and clients buy the combination: one voice that can deliver a substantive keynote on digital and data, then carry the rest of the room for the day. Key speaking topics Social media analytics and audience sentiment Big data and consumer behaviour Digital marketing and branding Customer experience and customer service transformation Conference hosting, awards presenting and panel moderation Media, broadcast and the attention economy Ideal for CMOs, brand and marketing directors in consumer-facing businesses Customer experience, customer service and digital transformation leads Conference and awards organisers needing one host across keynote and stage Retail, financial services and entertainment audiences working with large consumer datasets Audience outcomes A clearer read on what their customers are signalling on social and digital channels, with examples they recognise from their own category. A practical sense of where social and behavioural data should connect to operational decisions in marketing, CX and service. Concrete case references from consumer brands, financial services and broadcast, rather than generic digital theory. For hosted events, a single credible voice across keynote, interview and awards that keeps the room with you.

Why organisations work with Chris Brogan A defined framework for online influence, not just opinions about it. Trust Agents named what separates real customer traction from noise, and the CREATE equation in The Impact Equation turned the same idea into a model a marketing team can actually apply to a campaign. Three decades of working through every online wave in real time. He was blogging before the term existed, co-founded the PodCamp unconference series in 2006, and signed up as the 10,212th user on Twitter. His read on what AI will do to marketing is calibrated by having been early on the last four platform shifts. Credibility with the brands others want to sell into. Disney, Google, General Motors, Microsoft, Coke, PepsiCo, Cisco, Humana, and Sony USA have all retained him as a consultant or keynote speaker. He has sat inside the marketing functions of the companies most audiences are trying to reach. A thousand keynotes’ worth of calibration. Audiences have ranged from the Coldwell Banker GenBLUE conference to the royalty of the United Arab Emirates. Forbes named him one of its Must Follow Marketing Minds; Success magazine commissioned him to interview Richard Branson for its cover story. Biography highlights New York Times bestselling co-author of Trust Agents with Julien Smith (John Wiley & Sons, 2009; 10th Anniversary Edition 2019), also a Wall Street Journal bestseller. Author or co-author of nine business books, including The Impact Equation (Portfolio, 2012) and The Freaks Shall Inherit the Earth (Wiley, 2014). Named by Forbes as one of its Must Follow Marketing Minds of 2014; chrisbrogan.com listed by Forbes among the 100 best websites for entrepreneurs. Co-founder of the PodCamp new-media unconference series (launched 2006 with Christopher S. Penn). Former monthly columnist at Entrepreneur magazine; featured in The Boston Globe, Forbes, Success, and USA Today; appeared on the Dr. Phil Show. Over a thousand keynote speeches delivered to clients including Disney, Google, General Motors, Microsoft, Coke, PepsiCo, Cisco, Humana, and Sony USA. Biography The cost of reaching customers online has fallen dramatically. The cost of earning their belief has climbed. Trust Agents, the 2009 New York Times bestseller Chris Brogan co-authored with Julien Smith, was among the first mainstream business books to name this problem. Its argument was that influence online accrues the way reputation does anywhere else, through consistent and useful contact with a defined community. The book’s “trust agent” framework set a vocabulary for a commercial category. With AI now flooding every inbox and feed with plausible noise, the framework has aged unusually well. The follow-up, The Impact Equation, made the same argument operational. Impact equals Contrast multiplied by the sum of Reach, Exposure, Articulation, Trust, and Echo. The formula tells a marketing team which of five dials to turn when campaigns underperform. Brogan’s work has been tested inside some of the companies with the most to lose on this question: Disney, Google, Microsoft, General Motors, Coke, Cisco, Humana, Sony USA. His authority on this stretches back further than most in the category. He was blogging before the term existed, co-founded the PodCamp unconference series in 2006 with Christopher S. Penn, and was signed up as the 10,212th user of Twitter. Forbes has listed him among its Must Follow Marketing Minds and named chrisbrogan.com one of the 100 best websites for entrepreneurs. Entrepreneur magazine ran his monthly column for years; Success commissioned him to interview Richard Branson for its cover. The point Brogan keeps returning to in keynotes and advisory work is commercial. Every competitor runs broadly the same automation stack and the same CRM vendors. The organisations that win real customer loyalty are the ones willing to do slower, more specific work for a defined audience. A thousand keynotes across audiences from the Coldwell Banker GenBLUE conference to the royalty of the United Arab Emirates is the track record that stands behind the argument. Key speaking topics Trust and influence in digital markets Customer relationships in the age of AI marketing Content strategy and online community building The CREATE framework for campaign impact Human-centred approaches to digital transformation Executive leadership in a distracted marketplace Ideal for CMOs and marketing leaders rebuilding channel strategy as paid reach plateaus and AI transforms audience behaviour Sales and customer experience leaders responsible for converting digital attention into durable revenue Communications and corporate affairs teams rethinking how their organisation earns trust at scale Founders and senior operators in content-heavy businesses where audience, community, and media are the core assets Audience outcomes A usable way of diagnosing where marketing effort is being wasted, drawn from the CREATE equation A sharper read on where AI and automation extend customer relationships and where they erode them Shared vocabulary for internal debates about attention, trust, and audience value Specific examples from Fortune 500 marketing functions that clarify what “doing business the human way” looks like in practice

Why organisations work with Chris Anderson He wrote the book that gave retail, media and platform strategists a working vocabulary for digital assortment. The Long Tail is still the reference point senior teams reach for when they debate hits versus niches. Three separate books, three separate business-model arguments. Few speakers have published a sustained thesis on assortment, pricing and manufacturing in sequence, each rooted in named cases and data. He ran Wired through its most commercially important decade, winning the National Magazine Award for General Excellence three times. That is an operator’s view of how digital economics hit an established media business, not a consultant’s. He built a drone company out of an open-source community and took it to meaningful commercial scale. Leaders get a first-hand account of how distributed, software-led manufacturing actually works, not a slide about it. His framing has been adopted by boards and strategy teams well beyond technology, from publishing and retail to industrial products, because the underlying economics travel. Biography highlights Editor-in-chief of Wired from 2001 to 2012; the magazine won the National Magazine Award for General Excellence in 2005, 2007 and 2009. Author of The Long Tail (2006), Free (2009) and Makers: The New Industrial Revolution (2012); The Long Tail won the 2007 Gerald Loeb Award for Business Book. Named on Time magazine’s list of the 100 most influential people in the world in 2007. Co-founder and former CEO of 3D Robotics; founder of the DIY Drones community and founding chairman of the Linux Foundation’s Dronecode Project. Seven years at The Economist covering business and technology from London, Hong Kong and New York; earlier editorial roles at Nature and Science. Physics at George Washington University, graduate study in quantum mechanics and science journalism at UC Berkeley, with research time at Los Alamos National Laboratory. Biography The Long Tail began as a Wired article in 2004 and, by 2006, had become the language strategy teams used to argue about assortment. Anderson’s point was simple and consequential. When shelf space is effectively free, the economics of selling a little of a lot start to rival the economics of selling a lot of a little. Retail, media and platform businesses have been adjusting to that argument ever since. Free and Makers extended the same pattern into pricing and production. Free looked at what happens to revenue models when the marginal cost of a digital copy is close to zero. Makers argued that cheap fabrication, open-source design and online distribution would move parts of manufacturing into the hands of smaller, faster firms. Both books sit on the reading lists of serious commercial strategists for the same reason. They name the mechanism, not just the trend. Anderson is not only a writer about these shifts. He ran Wired for eleven years, the period when the magazine won the National Magazine Award for General Excellence three times, while its print model had to adapt to the internet it was covering. He then co-founded 3D Robotics, built out of the DIY Drones open-source community he started in 2007, and chaired the Linux Foundation’s Dronecode Project. That sequence, from The Economist and Wired to an open-source manufacturing business, is why his view of digital economics is operator-grade. For commercial leaders, the value is a single coherent argument applied to three of the levers they still own: what they sell, how they price it, and where it gets made. Time magazine listed him among its 100 most influential people in 2007; The Long Tail won the Gerald Loeb Award the same year. The recognition matters less than the fact that his frameworks are still the ones boards use to test their strategy in digital markets. Key speaking topics The Long Tail and digital assortment strategy Pricing and revenue models in zero-marginal-cost markets Distributed manufacturing and the Makers economy Open-source communities as commercial engines Drones, autonomous systems and the commercial robotics market Media and content business models in digital markets Technology-led entrepreneurship Ideal for Boards, CEOs and chief strategy officers testing assortment, pricing and production choices against digital economics. Chief commercial, marketing and digital officers in retail, media, publishing and platform businesses. Heads of innovation, product and manufacturing in industrial firms exploring distributed production and open-source hardware. Corporate venture, R&D and transformation leaders assessing drones, autonomous systems and community-driven technology markets. Audience outcomes A sharper read on where long-tail economics do and do not apply in a given business, and what that means for range and merchandising decisions. A working framework for pricing when the marginal cost of the digital component is near zero. A clearer picture of how open-source communities, cheap fabrication and distributed production change the shape of a manufacturing strategy. Named cases from retail, media and hardware that leaders can bring directly into their own board and strategy conversations. A realistic operator’s view of how incumbent businesses adjust when digital distribution reorganises their market.

Why organisations work with Carlos Munoz Two airline company builds from scratch, not one. Vueling taken to IPO in 2006, then Volotea launched in 2011 on a deliberately different commercial model. Few entrepreneurship speakers can point to repeat, verifiable company-building at that scale. Operator credibility on a contrarian model that worked. Volotea targets secondary and medium-sized European cities that the major low-cost carriers avoid, and has scaled to c.2,000 employees and EUR 800 million plus in revenue on that thesis. First-hand perspective on founder-board disagreements about strategy. His 2007 Vueling exit came over a merger he opposed, and he went on to build a second business. Useful material for leadership audiences thinking about conviction, governance and when to walk. Fluent in the strategic language of serious buyers. ICADE undergraduate, Harvard MBA, ex-McKinsey; the commercial arguments land with finance, strategy and board audiences without needing translation. Biography highlights Founder of Vueling Airlines; CEO 2002-2007; took the company public on the Spanish stock market in 2006. Co-founder and CEO of Volotea since 2011, the airline connecting secondary and medium-sized European cities. Volotea has carried more than 55 million passengers since operations began in 2012. Former McKinsey and Company management consultant, San Francisco office, 1998-2000. MBA, Harvard Business School; undergraduate degree in Business Administration, ICADE (Universidad Pontificia Comillas), Madrid. Subject of a Harvard Business School teaching case on Vueling Airlines. Biography Most low-cost carriers in Europe compete for the same hub airports and the same passenger flows. Volotea does not. The airline, co-founded by Carlos Munoz in 2011, was built around the cities the majors had written off: medium-sized and secondary European airports, point to point, bypassing the main hubs. The bet worked. Volotea operates from around 20 bases across France, Italy and Spain, employs roughly 2,000 people, and reported revenue in the EUR 800 million plus range in 2024. More than 55 million passengers have flown the airline since it began operations in 2012. It is his second airline, not his first. Munoz founded Vueling in 2002, served as CEO through its IPO in 2006, and left in 2007 after opposing a merger with Clickair that the shareholders backed. Vueling is today part of IAG and one of the largest low-cost carriers in Europe. The career arc gives him a rare vantage point: two distinct commercial models, one exit driven by strategic disagreement, and a second company built on a thesis the first did not address. The earlier credentials explain how the commercial arguments are structured. A business degree from ICADE in Madrid, a Harvard MBA, and two years at McKinsey in San Francisco analysing low-cost carrier economics; Vueling and Volotea are applied versions of that analysis. The Vueling build has since become a Harvard Business School teaching case. Key speaking topics Entrepreneurship and founding companies at scale Business model innovation in commoditised industries Challenger strategy against entrenched incumbents Growth strategy in the airline and travel sector Customer experience as a commercial lever Founder conviction, governance and strategic disagreement Ideal for CEOs and founders of challenger businesses competing against scaled incumbents Strategy and commercial leaders rethinking where the company plays Boards and executive teams of travel, transport and consumer services companies Leadership and management development programmes focused on entrepreneurial decision-making Audience outcomes A clearer view of where incumbents are structurally unable to defend, and what that implies for positioning. A worked example of a contrarian commercial model, from thesis through to operational scale. Honest framing of the founder-board tension points that decide whether a strategy actually gets executed. Practical reference points from two separate company builds, not one, for leaders weighing a second act.

Why organisations work with Bruce Dickinson The “customers into fans” argument is drawn from 40 years of evidence. Iron Maiden has sold over 90 million albums across four decades without a conventional radio or streaming strategy. Dickinson frames this as the product of an operating philosophy – not a marketing achievement – giving commercial leaders a different lens on audience loyalty that few speakers can offer with this level of firsthand verification. His aviation credentials are professional-grade, not supplementary. Dickinson holds an Airline Transport Pilot’s Licence and flew commercial Boeing 757s for Astraeus Airlines. He then founded, lost money on, restructured, and turned around a real aviation MRO business to profitability. His commentary on risk as a managed discipline – rather than a constraint to minimise – comes from the cockpit and the boardroom, not a consulting brief. His memoir is a documented argument, not a celebrity anecdote. What Does This Button Do?, published by HarperCollins and No.1 on the Sunday Times Bestseller list, is a first-person account of running two demanding professional careers simultaneously. It gives audiences and event organisers a readable reference point for the claims he makes on stage. He has lived a business turnaround, not studied one. Caerdav went from pre-tax losses of over £2 million to generating £400,000 net monthly profit after a restructure Dickinson led personally. This gives him direct credibility in conversations about founding companies, operational failure, and the discipline required to reverse course. His Honorary Group Captaincy of 601 Squadron RAF, his ranking as no.7 in Britain at fencing, and his eight-year BBC Radio 6 Music presenting career are all independently verifiable. They give the polymath narrative an evidential foundation that separates him from lifestyle speakers using the same positioning without the credentials to support it. Biography highlights Lead vocalist of Iron Maiden since 1981; the band has sold over 90 million albums and performed more than 2,000 shows worldwide Airline Transport Pilot’s Licence holder; former Boeing 757 captain for Astraeus Airlines; personally piloted Iron Maiden’s Boeing 747-400 Ed Force One on multiple world tours Founder and Chairman of Caerdav (formerly Cardiff Aviation Ltd., founded 2012), a certified aircraft maintenance, repair, overhaul and pilot training company at St Athan, South Wales, operating with EASA, FAA and UK CAA approvals Author of What Does This Button Do? (HarperCollins, 2017) – No.1 Sunday Times Bestselling Autobiography and New York Times Bestseller Honorary Group Captain, 601 (County of London) Squadron, Royal Air Force – appointed January 2020 Ranked no.7 in Great Britain at fencing (foil); named a living polymath by Intelligent Life magazine (2009) BBC Radio 6 Music presenter, 2002–2010 Biography Building a global fanbase and selling over 90 million records across four decades – without conventional radio airplay – looks like a creative achievement. Bruce Dickinson frames it differently: as the outcome of an operating philosophy applied consistently, in which giving an audience something they cannot get elsewhere becomes a structural principle rather than a marketing ambition. Dickinson is Iron Maiden’s lead vocalist, a role he has held since 1981. He is also a qualified commercial airline captain holding an Airline Transport Pilot’s Licence, who flew Boeing 757s for Astraeus Airlines and piloted the band’s Boeing 747-400, Ed Force One, on multiple world tours. When Astraeus collapsed in 2011, he founded Cardiff Aviation – later restructured as Caerdav – a certified aircraft maintenance, repair, overhaul and pilot training company operating from a former RAF base in South Wales. Holding EASA, FAA and UK CAA approvals, the company now generates £400,000 net monthly profit after a turnaround Dickinson led personally following years of losses. His memoir, What Does This Button Do?, published by HarperCollins in 2017, reached No.1 on the Sunday Times Bestseller list and became a New York Times bestseller. It is a first-person account of running two demanding professional careers simultaneously – not a retrospective on fame, but a practical argument for how creative ambition and operational discipline coexist. The specific commercial lesson he draws from that experience – turning customers into fans, not merely buyers – is developed through Iron Maiden’s documented business model and translates directly to organisations trying to build durable audience commitment in any sector. Appointed Honorary Group Captain of 601 (County of London) Squadron RAF in 2020, ranked no.7 in Britain at fencing, and named a living polymath by Intelligent Life magazine in 2009, Dickinson brings to speaking engagements a range of firsthand disciplines that give his arguments about performance, precision and resilience direct evidential weight. Key speaking topics Turning customers into fans Entrepreneurship and business building Risk management and business turnaround Creative discipline in commercial performance Team cohesion under sustained pressure Corporate culture and long-duration performance Aviation and the travel industry Ideal for CEOs, commercial directors, and senior leadership teams working on customer loyalty and brand differentiation Entrepreneur and business founder audiences seeking firsthand perspective on building and restructuring real companies under pressure Marketing and brand strategy events where the relationship between internal culture and customer commitment is the central theme Aviation, travel, and logistics sector conferences Audience outcomes A reframed understanding of customer loyalty as an operating and cultural outcome rather than a marketing result Practical principles from commercial aviation and four decades of global touring enterprise applied directly to business discipline and team performance A firsthand account of business failure, restructuring, and turnaround drawn from Caerdav’s trajectory – directly applicable to leaders navigating operational difficulty Specific language and argument for what it means to build an audience that is genuinely committed rather than merely transactional A concrete case study in how creative ambition and operational rigour function as complementary rather than competing forces in high-performance organisations

Why organisations work with Brian Solis Operator and analyst in one seat. He runs ServiceNow’s global Innovation and Executive Briefing Centers while writing and researching, so the frameworks he presents are stress-tested on live enterprise engagements. Twenty-plus year track record naming shifts early. His “digital Darwinism” argument, developed across The End of Business as Usual, WTF and X, forecast customer-behaviour-led disruption before most boards were discussing it. Anthropological lens on AI and technology. He frames innovation around how customers and employees are actually behaving, not around the technology stack, which gives CX, marketing and transformation leaders usable material rather than vendor abstractions. Published thesis on the current executive question. Mindshift (Wiley, 2024) sets out how leaders move from reactive management to visionary direction in an AI-first operating environment, making him directly relevant to transformation and CEO agendas right now. Credible with both technology and customer experience audiences. His work is regularly cited across ServiceNow, Salesforce alumni networks, and customer-experience publications, which lets a single booking land with CIO, CMO and CXO communities. Biography highlights Head of Global Innovation, ServiceNow, overseeing Innovation and Executive Briefing Centers in Silicon Valley, New York, London, Paris, Sydney and Singapore. Former Global Innovation Evangelist, Salesforce. Former Principal Analyst, Altimeter Group, covering digital transformation, customer experience and disruption. Author of eight business books including Mindshift (Wiley, 2024), Lifescale (Wiley, 2019), X: The Experience When Business Meets Design, What’s the Future of Business and The End of Business as Usual. Ranked in Thinkers360 Top 50 Metaverse Thought Leaders, 2023. Hosts the (r)evolution video series and the WTF podcast, with a combined following of more than 700,000 across social platforms. Biography Digital transformation has been oversold and under-delivered inside most large enterprises. Programmes launch, dashboards light up, and the underlying operating model stays the same. Brian Solis has been writing about this gap for two decades and now sits inside it, as Head of Global Innovation at ServiceNow, running Innovation and Executive Briefing Centers across Silicon Valley, New York, London, Paris, Sydney and Singapore. His argument across eight books is consistent. Customer and employee behaviour shifts first, technology amplifies the shift, and organisations that treat innovation as a theatre of announcements get outrun by the ones that rewire how decisions are made. He captured this as “digital Darwinism” in The End of Business as Usual and sharpened it in X: The Experience When Business Meets Design and What’s the Future of Business. Mindshift, published by Wiley in October 2024, reframes the same question for an AI-first environment. It is aimed at executives who need to move their teams from reactive management to a visionary posture, spot trends early and convert them into prioritised innovation bets. Before ServiceNow, Solis was Global Innovation Evangelist at Salesforce and, before that, Principal Analyst at Altimeter Group, where he built much of the public research base he still draws on. He is one of the few voices in this space who operates at the intersection a senior buyer actually cares about: the analyst who names the shift, the author who frames it for a boardroom, and the operator responsible for making it real inside a global enterprise. Key speaking topics Digital transformation and digital Darwinism AI-era leadership and the mindshift from reactive to visionary Innovation strategy and the future of the enterprise Customer experience and behavioural change Disruption and emerging technology trends The future of work and employee experience Ideal for CEO, CIO, CDO and transformation leads responsible for enterprise-wide digital and AI strategy. CMO, Chief Customer Officer and CX leads rebuilding the customer model around new behaviour. Innovation, R&D and strategy leaders moving from proof-of-concept to operating-model change. Board and executive offsites framing the next three to five year technology and experience agenda. Audience outcomes A sharper read on which behavioural and technology shifts are material for their sector right now. A working definition of the difference between innovation theatre and innovation that changes the operating model. Language to argue internally for a move from reactive programmes to a visionary, trend-led agenda. A framework from Mindshift for spotting, prioritising and acting on emerging opportunities in an AI-first environment. Specific cues for aligning customer experience, employee experience and technology investment around the same thesis.

Why organisations work with Avinash Kaushik He built the intellectual vocabulary a generation of marketers now uses, including the See-Think-Do-Care framework that maps content, media and measurement to real customer intent. Sixteen years as Google’s Digital Marketing Evangelist gave him a view of marketing performance across most of the world’s largest advertisers, not a single case study. He bridges analytics and brand in a room that usually forces leaders to pick one, advising both a measurement firm (Human Made Machine) and a global fashion group (Tapestry). His books sit on the desks of working practitioners in ten-plus languages; the argument has survived translation, platform change and the rise of generative AI. He is unusually direct about what does not work in marketing measurement, which is why senior buyers use him to sharpen internal debates rather than flatter them. Biography highlights Former Senior Director of Global Analytics and Digital Marketing Evangelist at Google, a sixteen-year tenure. Global Chief Strategy Officer at Human Made Machine; Brand Strategy and Marketing Transformation Consultant at Tapestry. Author of “Web Analytics: An Hour a Day” and “Web Analytics 2.0” (Wiley), translated into more than ten languages. Originator of the See-Think-Do-Care framework for intent-based marketing strategy. Recipient of the American Statistical Association’s Statistical Advocate of the Year and the Web Analytics Association’s Most Influential Industry Contributor award. Writes “The Marketing Analytics Intersect” newsletter, read by approximately 55,000 marketing and analytics leaders. Biography Marketing leaders rarely struggle for data. They struggle to decide what any of it means for growth next quarter. That is the problem Avinash Kaushik has spent two decades making tractable, first inside Google as its Senior Director of Global Analytics and Digital Marketing Evangelist, and now as global Chief Strategy Officer at Human Made Machine and brand strategy consultant to Tapestry. His See-Think-Do-Care framework reframed digital marketing around customer intent rather than channel or demographic, and it is now embedded in the working language of marketing teams from consumer goods to financial services. It is a simple idea with a disciplined consequence: measurement and content have to follow the audience’s state of mind, not the agency’s media plan. Two books, “Web Analytics: An Hour a Day” and “Web Analytics 2.0”, carried that argument into practice and have been translated into more than ten languages. The American Statistical Association named him Statistical Advocate of the Year; the Web Analytics Association recognised him as its Most Influential Industry Contributor. He has taught and advised at Stanford, USC Annenberg and the Rotman school at Toronto. What sets his current work apart is the refusal to treat AI as a separate topic. In rooms with CMOs and CFOs, he draws the line from intent-based customer understanding to incrementality-based measurement to where generative AI actually earns its keep. The recommendation is usually sharper and the vendor pitch usually weaker by the time he is done. Key speaking topics Intent-centric marketing strategy Incrementality-based marketing measurement AI and generative AI in marketing Digital analytics and data-driven decision making Customer-centric growth and retention Marketing transformation for senior leaders The See-Think-Do-Care framework in practice Ideal for CMOs and marketing leadership teams rebuilding measurement for an AI-first environment. Boards and executive teams stress-testing the commercial return from digital and marketing investment. Heads of analytics, data and performance marketing aligning with brand and commercial functions. CEO and CFO audiences who want a serious outside view on marketing’s contribution to growth. Audience outcomes A clearer line between customer intent, marketing activity and commercial outcome. A sharper test for whether a measurement approach is actually incremental or just reported. A working critique of how generative AI is being sold into marketing and where it earns real return. A shared vocabulary, grounded in See-Think-Do-Care, that senior teams can use to align content, media and measurement. A more confident internal argument about where to stop investing, not only where to invest more.