Customer Experience & Marketing

Why organisations work with Cate Trotter A working method, not a trend report. Trotter pairs structured signal analysis with a disciplined experimentation approach that gets innovation off the slide deck and into the P&L. Direct access to live retail signal infrastructure: Insider Trends runs on-the-ground retail safaris in London, New York, Paris and Seoul, used by senior teams at Chanel, Lego, Nike, Hugo Boss and Carrefour. A retail futures lens recognised by the industry’s own gatekeepers: Rethink Retail Top 100 Global Retail Influencer in 2021 and 2022, LinkedIn Top Voice, TechNation 200 Thought Leader. GINI Certified Chief Innovation Officer credentials applied to commercial problems, not abstract innovation theory. Useful for boards that have tired of innovation programmes that do not pay for themselves. Builds the bridge between AI hype and AI deployment that actually saves money, in language operators and finance teams can act on. Biography highlights Founder and Head of Trends, Insider Trends, a London-based retail futures agency operating retail safaris in London, New York, Paris and Seoul. Rethink Retail Top 100 Global Retail Influencer, 2021 and 2022. LinkedIn Top Voice and TechNation 200 Thought Leader. Future 100 Entrepreneur (Striding Out) and StartUp 100 Entrepreneur (Startups). GINI Certified Chief Innovation Officer. Client roster includes Chanel, Lego, Nike, Mercedes, Samsung, Johnson & Johnson, Hugo Boss, Galeries Lafayette, Marks & Spencer, Jaguar Land Rover, Carrefour, L’Oreal, Unilever, Google and Meta. Biography Retail leaders rarely lack trend material. The Carrefour COO, the Hugo Boss board, and the senior teams at Chanel and Lego all have access to the same headline reports as everyone else. What they buy from Insider Trends is the layer underneath: the structured reading of signals that have not yet become headlines, and a method for acting on them before competitors do. Cate Trotter founded Insider Trends to close that gap. The firm runs in-person retail safaris in London, New York, Paris and Seoul, used by senior operators to ground strategic decisions in what is actually working on the shop floor and on the screen. Clients include Nike, Mercedes, Samsung, Johnson & Johnson, Marks & Spencer and Galeries Lafayette. Her method joins two disciplines that usually sit apart. A structured PESTLE-style reading of non-obvious signals on the front end, and a disciplined experimentation practice on the back end, drawn from her work as a GINI Certified Chief Innovation Officer. The result is innovation that earns its budget, rather than innovation as performance. Recent work focuses on AI deployments that operators can defend on commercial grounds, not on novelty. The industry has noticed. Rethink Retail named her a Top 100 Global Retail Influencer in 2021 and 2022. LinkedIn ranks her as a Top Voice. TechNation listed her among its 200 Thought Leaders. She speaks to audiences of up to 800 across Europe, the Americas and Asia, and frequently advises CEOs, COOs and boards directly, including the General Manager of L’Oreal France and the Chief Operations Officer of Carrefour. Key speaking topics Retail futures and customer experience Innovation as a managed commercial discipline AI deployment in retail and consumer-facing operations Trend signals and structured foresight Disciplined experimentation Digital transformation in retail Customer behaviour and consumer signals Ideal for Retail and consumer goods CEOs, COOs and boards setting innovation and customer experience priorities. Chief Innovation Officers and transformation leads under pressure to convert experiments into commercial returns. Chief Marketing and Customer Officers in consumer-facing categories. Leadership offsites at brands rethinking physical and digital retail formats. Audience outcomes A sharper read of the non-obvious signals shaping their category, separated from the noise of trend headlines. A repeatable method for converting trend insight into commercial experiments with measurable returns. Concrete examples of AI use cases in retail that have already paid for themselves. A clearer view of what the world’s best retail operators are actually doing differently. Confidence to retire innovation projects that exist for show and back the ones that move the P&L.

Why organisations work with Charlie Whyman A working B2B marketing operating model. The OTTER Framework gives commercial teams a five-step planning structure that ties objectives to tools, training, expectations and review, used inside her consultancy and her current managing director role. Operator credibility, not consultant theory. She runs a specialised aviation services business as managing director of TGIS Aviation, so her commercial advice lands as something already being applied at the top of a P&L. A point of view on customer curiosity as a commercial discipline. Her podcast, The Curiosity Key, and her speaker work argue that better questioning of customers is the input that most B2B marketing teams skip and most commercial strategies depend on. A direct route into the experience of women leading in male-dominated commercial sectors. She has built her career across automotive, mining, shipping and aviation, and speaks credibly to organisations trying to move that conversation past slogans. Biography highlights Managing Director, TGIS Aviation Ltd, appointed 2024 Founder, Curious B2B Marketing, 2017 Creator of the OTTER Framework, a five-step B2B marketing planning system Host, The Curiosity Key podcast Founder, Palmavera, an award-winning Sardinian olive oil business, 2006 Keynote speaker, BHBIA Annual Conference 2025 Biography Most B2B marketing functions are full of activity and short of insight. Campaigns get built before customer questions get asked. That gap is what Whyman has spent the last decade attacking, first through her consultancy Curious B2B Marketing and now through the OTTER Framework, a five-step planning structure that forces objectives, tools, training, expectations and review into one commercial conversation. She is unusual in pairing that practitioner work with an operating role. In 2024 she was appointed Managing Director of TGIS Aviation, a UK firm specialising in airworthiness management for aircraft and engine owners. The appointment came from inside the client base, after she ran the growth strategy as a consultant. It puts her on the board of a niche commercial business while she continues to teach and speak. Her career sits across sectors most marketers avoid: automotive, mining, shipping and aviation. She founded an award-winning Sardinian olive oil business in 2006, weathered redundancy twice, and built Curious B2B Marketing in 2017. She hosts The Curiosity Key podcast, where the recurring argument is that intentional curiosity about customers is the cheapest, most under-used commercial input available to B2B leaders. For organisations, the value is direct. She is a serving managing director with a structured method, a clear position on what marketing is for, and the lived experience of a woman leading in industries that do not naturally make space for her. She talks to commercial teams as one of them, and to leadership audiences as someone who has just come from the P&L. Key speaking topics B2B marketing strategy and operating systems Customer curiosity as a commercial discipline Sales and marketing alignment for commercial leaders Courage and action in career and commercial decisions Women leading in male-dominated industries Growth strategy in specialist B2B firms Ideal for CMOs, marketing directors and B2B commercial leaders CEOs and managing directors of specialist or technical SMEs Sales and marketing leadership teams under pressure to prove pipeline impact Industry conferences in engineering, manufacturing, life sciences and aviation Audience outcomes A clear test for whether a current marketing plan is built on customer insight or assumption The OTTER Framework as a working structure for B2B marketing planning A sharper position on how curiosity, questioning and customer research feed commercial strategy Practical language for talking about courage and action when career or commercial decisions stall A perspective on visibility and influence for women operating in male-dominated commercial environments

Why organisations work with Chip Conley He turned a single boutique hotel into a 50-property group as CEO of Joie de Vivre, then mentored Brian Chesky through Airbnb’s hospitality build-out. Few speakers can speak from inside both an independent operator and a category-defining platform. His Modern Elder thesis gives leadership teams a usable language for intergenerational collaboration at a moment when most companies are still treating age as a liability rather than a capability. He applied Maslow’s hierarchy of needs to corporate strategy in his book Peak and his 2010 TED talk, and the framework still reads as one of the more durable arguments for measuring culture, employee engagement, and customer experience as connected variables. The Modern Elder Academy he founded in 2018 is the only midlife wisdom school running at scale, with over 2,000 alumni and a second campus, which gives him real operating data on how mid-career professionals reset, retrain, and re-enter organisations. He is a New York Times bestselling author and three-time TED speaker, with books published across two decades that track the same throughline: human meaning as the underlying engine of commercial performance. Biography highlights Founder and former CEO of Joie de Vivre Hospitality, which he built from a single property in 1987 into a portfolio of around 50 boutique hotels. Former Head of Global Hospitality and Strategy at Airbnb, mentor to CEO Brian Chesky during the company’s expansion to hosts in 191 countries. Founder and Executive Chairman of Modern Elder Academy, with campuses in Baja California Sur and Santa Fe and more than 2,000 alumni. Three-time TED speaker, including “Measuring what makes life worthwhile” (2010) and his 2023 talk on the midlife chrysalis. New York Times bestselling author of Wisdom@Work: The Making of a Modern Elder and Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age, alongside Peak, Emotional Equations, The Rebel Rules, and Marketing That Matters. Stanford BA and MBA. Named Most Innovative CEO in the Bay Area by San Francisco Business Times and recipient of the hospitality industry’s 2012 Pioneer Award. Biography The conventional career arc treats age as a depreciation curve. Chip Conley has spent two decades arguing the opposite, and building the institutions to prove it. He founded Joie de Vivre Hospitality in San Francisco in 1987, ran it for nearly 24 years, and grew it into one of California’s largest boutique hotel groups, around 50 properties at its peak. The book that came out of that period, Peak: How Great Companies Get Their Mojo from Maslow, applied Abraham Maslow’s hierarchy of needs to employee, customer, and investor relationships, and remains the most cited articulation of his commercial argument that human meaning is the engine, not the decoration, of business performance. In 2013, Airbnb’s three founders asked him to become Head of Global Hospitality and Strategy. He mentored Brian Chesky and helped translate a tech platform into a hospitality company operating with hosts in 191 countries. The label he picked up there, “modern elder”, became the seed of his next institution. The Modern Elder Academy, which he founded in 2018, has campuses in Baja California Sur and Santa Fe and has now run more than 2,000 mid-career professionals through structured programmes on transition, longevity, and the social contract between generations at work. His more recent books, Wisdom@Work and Learning to Love Midlife, push that thesis into the corporate agenda directly: age as a category of workforce diversity, midlife as a strategic asset, and the intergenerational team as a more accurate model of how organisations actually learn. The argument is grounded in operating experience, not commentary, which is why boards and executive teams increasingly book him to challenge the assumptions inside their own talent strategy. Key speaking topics The multigenerational workplace and the case for age as workforce diversity Modern Elder leadership and the redesign of mid-career Culture and employee engagement built on Maslow’s hierarchy of needs Disruptive innovation in hospitality and platform businesses Customer experience as a function of internal culture Emotional intelligence in leadership Midlife transition, longevity, and workforce retention Ideal for CHROs and chief people officers redesigning talent strategy across five generations at work CEOs and boards facing attrition of senior expertise and weak intergenerational knowledge transfer Hospitality, travel, and consumer-facing leadership teams rebuilding culture as a commercial asset Executive development and leadership academy programmes focused on mid-career renewal and senior transition Audience outcomes A clearer operating definition of intergenerational collaboration, with concrete language for treating age as a diversity and capability question A reframed view of mid-career and senior employees as a strategic asset rather than a cost line A working model, drawn from Peak and Maslow, for connecting employee meaning, customer experience, and financial performance Specific, named examples from Joie de Vivre, Airbnb, and Modern Elder Academy that translate into practical policy and culture changes A more honest conversation inside the leadership team about ageism, longevity, and what wisdom is actually worth in commercial terms

Why organisations work with Chris Anderson He wrote the book that gave retail, media and platform strategists a working vocabulary for digital assortment. The Long Tail is still the reference point senior teams reach for when they debate hits versus niches. Three separate books, three separate business-model arguments. Few speakers have published a sustained thesis on assortment, pricing and manufacturing in sequence, each rooted in named cases and data. He ran Wired through its most commercially important decade, winning the National Magazine Award for General Excellence three times. That is an operator’s view of how digital economics hit an established media business, not a consultant’s. He built a drone company out of an open-source community and took it to meaningful commercial scale. Leaders get a first-hand account of how distributed, software-led manufacturing actually works, not a slide about it. His framing has been adopted by boards and strategy teams well beyond technology, from publishing and retail to industrial products, because the underlying economics travel. Biography highlights Editor-in-chief of Wired from 2001 to 2012; the magazine won the National Magazine Award for General Excellence in 2005, 2007 and 2009. Author of The Long Tail (2006), Free (2009) and Makers: The New Industrial Revolution (2012); The Long Tail won the 2007 Gerald Loeb Award for Business Book. Named on Time magazine’s list of the 100 most influential people in the world in 2007. Co-founder and former CEO of 3D Robotics; founder of the DIY Drones community and founding chairman of the Linux Foundation’s Dronecode Project. Seven years at The Economist covering business and technology from London, Hong Kong and New York; earlier editorial roles at Nature and Science. Physics at George Washington University, graduate study in quantum mechanics and science journalism at UC Berkeley, with research time at Los Alamos National Laboratory. Biography The Long Tail began as a Wired article in 2004 and, by 2006, had become the language strategy teams used to argue about assortment. Anderson’s point was simple and consequential. When shelf space is effectively free, the economics of selling a little of a lot start to rival the economics of selling a lot of a little. Retail, media and platform businesses have been adjusting to that argument ever since. Free and Makers extended the same pattern into pricing and production. Free looked at what happens to revenue models when the marginal cost of a digital copy is close to zero. Makers argued that cheap fabrication, open-source design and online distribution would move parts of manufacturing into the hands of smaller, faster firms. Both books sit on the reading lists of serious commercial strategists for the same reason. They name the mechanism, not just the trend. Anderson is not only a writer about these shifts. He ran Wired for eleven years, the period when the magazine won the National Magazine Award for General Excellence three times, while its print model had to adapt to the internet it was covering. He then co-founded 3D Robotics, built out of the DIY Drones open-source community he started in 2007, and chaired the Linux Foundation’s Dronecode Project. That sequence, from The Economist and Wired to an open-source manufacturing business, is why his view of digital economics is operator-grade. For commercial leaders, the value is a single coherent argument applied to three of the levers they still own: what they sell, how they price it, and where it gets made. Time magazine listed him among its 100 most influential people in 2007; The Long Tail won the Gerald Loeb Award the same year. The recognition matters less than the fact that his frameworks are still the ones boards use to test their strategy in digital markets. Key speaking topics The Long Tail and digital assortment strategy Pricing and revenue models in zero-marginal-cost markets Distributed manufacturing and the Makers economy Open-source communities as commercial engines Drones, autonomous systems and the commercial robotics market Media and content business models in digital markets Technology-led entrepreneurship Ideal for Boards, CEOs and chief strategy officers testing assortment, pricing and production choices against digital economics. Chief commercial, marketing and digital officers in retail, media, publishing and platform businesses. Heads of innovation, product and manufacturing in industrial firms exploring distributed production and open-source hardware. Corporate venture, R&D and transformation leaders assessing drones, autonomous systems and community-driven technology markets. Audience outcomes A sharper read on where long-tail economics do and do not apply in a given business, and what that means for range and merchandising decisions. A working framework for pricing when the marginal cost of the digital component is near zero. A clearer picture of how open-source communities, cheap fabrication and distributed production change the shape of a manufacturing strategy. Named cases from retail, media and hardware that leaders can bring directly into their own board and strategy conversations. A realistic operator’s view of how incumbent businesses adjust when digital distribution reorganises their market.

Why organisations work with Chris Brogan A defined framework for online influence, not just opinions about it. Trust Agents named what separates real customer traction from noise, and the CREATE equation in The Impact Equation turned the same idea into a model a marketing team can actually apply to a campaign. Three decades of working through every online wave in real time. He was blogging before the term existed, co-founded the PodCamp unconference series in 2006, and signed up as the 10,212th user on Twitter. His read on what AI will do to marketing is calibrated by having been early on the last four platform shifts. Credibility with the brands others want to sell into. Disney, Google, General Motors, Microsoft, Coke, PepsiCo, Cisco, Humana, and Sony USA have all retained him as a consultant or keynote speaker. He has sat inside the marketing functions of the companies most audiences are trying to reach. A thousand keynotes’ worth of calibration. Audiences have ranged from the Coldwell Banker GenBLUE conference to the royalty of the United Arab Emirates. Forbes named him one of its Must Follow Marketing Minds; Success magazine commissioned him to interview Richard Branson for its cover story. Biography highlights New York Times bestselling co-author of Trust Agents with Julien Smith (John Wiley & Sons, 2009; 10th Anniversary Edition 2019), also a Wall Street Journal bestseller. Author or co-author of nine business books, including The Impact Equation (Portfolio, 2012) and The Freaks Shall Inherit the Earth (Wiley, 2014). Named by Forbes as one of its Must Follow Marketing Minds of 2014; chrisbrogan.com listed by Forbes among the 100 best websites for entrepreneurs. Co-founder of the PodCamp new-media unconference series (launched 2006 with Christopher S. Penn). Former monthly columnist at Entrepreneur magazine; featured in The Boston Globe, Forbes, Success, and USA Today; appeared on the Dr. Phil Show. Over a thousand keynote speeches delivered to clients including Disney, Google, General Motors, Microsoft, Coke, PepsiCo, Cisco, Humana, and Sony USA. Biography The cost of reaching customers online has fallen dramatically. The cost of earning their belief has climbed. Trust Agents, the 2009 New York Times bestseller Chris Brogan co-authored with Julien Smith, was among the first mainstream business books to name this problem. Its argument was that influence online accrues the way reputation does anywhere else, through consistent and useful contact with a defined community. The book’s “trust agent” framework set a vocabulary for a commercial category. With AI now flooding every inbox and feed with plausible noise, the framework has aged unusually well. The follow-up, The Impact Equation, made the same argument operational. Impact equals Contrast multiplied by the sum of Reach, Exposure, Articulation, Trust, and Echo. The formula tells a marketing team which of five dials to turn when campaigns underperform. Brogan’s work has been tested inside some of the companies with the most to lose on this question: Disney, Google, Microsoft, General Motors, Coke, Cisco, Humana, Sony USA. His authority on this stretches back further than most in the category. He was blogging before the term existed, co-founded the PodCamp unconference series in 2006 with Christopher S. Penn, and was signed up as the 10,212th user of Twitter. Forbes has listed him among its Must Follow Marketing Minds and named chrisbrogan.com one of the 100 best websites for entrepreneurs. Entrepreneur magazine ran his monthly column for years; Success commissioned him to interview Richard Branson for its cover. The point Brogan keeps returning to in keynotes and advisory work is commercial. Every competitor runs broadly the same automation stack and the same CRM vendors. The organisations that win real customer loyalty are the ones willing to do slower, more specific work for a defined audience. A thousand keynotes across audiences from the Coldwell Banker GenBLUE conference to the royalty of the United Arab Emirates is the track record that stands behind the argument. Key speaking topics Trust and influence in digital markets Customer relationships in the age of AI marketing Content strategy and online community building The CREATE framework for campaign impact Human-centred approaches to digital transformation Executive leadership in a distracted marketplace Ideal for CMOs and marketing leaders rebuilding channel strategy as paid reach plateaus and AI transforms audience behaviour Sales and customer experience leaders responsible for converting digital attention into durable revenue Communications and corporate affairs teams rethinking how their organisation earns trust at scale Founders and senior operators in content-heavy businesses where audience, community, and media are the core assets Audience outcomes A usable way of diagnosing where marketing effort is being wasted, drawn from the CREATE equation A sharper read on where AI and automation extend customer relationships and where they erode them Shared vocabulary for internal debates about attention, trust, and audience value Specific examples from Fortune 500 marketing functions that clarify what “doing business the human way” looks like in practice

Why organisations work with Chris Endersby He treats a brand as an internal operating system before he treats it as a marketing asset, so the work changes how the leadership team behaves, not just how the company looks. The DARE methodology he co-developed at Firestarter gives founders a structured way to test whether their positioning is genuinely differentiated, authentic to the team, resonant with the buyer, and expressed consistently across every touchpoint. His background sits at the intersection of corporate change work at JP Morgan, KPMG, UBS and Barclays and front-line risk management in child safeguarding, which gives him a non-marketing read on how people actually respond to disruption and uncertainty. He is registered in both coaching psychology and psychotherapy, which means he can hold the harder conversations that surface when a founder’s stated brand and the team’s lived experience do not match. Biography highlights Co-founder and COO of Firestarter, a London brand consultancy for purpose-led scale-up B2B businesses. Co-developer of the DARE methodology (Differentiation, Authenticity, Resonance, Expression). Corporate change and consulting experience with JP Morgan, KPMG, UBS and Barclays. Dual professional registration in coaching psychology and psychotherapy. Earlier career as a front-line child safeguarding practitioner, manager and researcher. Biography Scale-up B2B brands tend to fail in the same way. The founder’s original conviction gets diluted in committee, the language drifts toward whatever the competitor set is saying, and the team can no longer explain in plain terms why a customer should choose them. Chris Endersby’s work starts from that failure pattern, and from the observation that brand is rarely a marketing problem first. It is a leadership and behaviour problem that surfaces as a marketing problem. Endersby co-founded Firestarter, a London consultancy that works with founders of scale-up B2B businesses to rebuild that conviction. Alongside his business partner he co-developed the DARE methodology, which moves a brand through four practical tests: is it genuinely Differentiated in its market, Authentic to the people who have to live it, Resonant with the audience it is trying to reach, and Expressed consistently in everything the company does. The methodology is designed to make brand work auditable rather than aesthetic. His credibility for this work comes from an unusual stack. He has spent years inside corporate change programmes at JP Morgan, KPMG, UBS and Barclays, where he learned how large organisations actually metabolise new strategy. Before that he worked in child safeguarding as a practitioner, manager and researcher, which gives him a working understanding of risk, human behaviour under pressure, and the gap between what institutions say they do and what they do. He is registered in both coaching psychology and psychotherapy. The result is a speaker who can sit in front of a founding team and ask the questions that brand agencies usually avoid: whether the leadership group actually believes its own positioning, where the team’s behaviour contradicts the stated values, and what the cost of that contradiction is in hiring, pricing and retention. Key speaking topics Brand differentiation for scale-up B2B Authentic positioning and purpose Founder-led brand strategy Organisational behaviour and brand Change and transformation in growth-stage businesses Coaching psychology applied to leadership teams Ideal for Founders and CEOs of Series A to Series C B2B businesses approaching a rebrand or repositioning Chief marketing officers and brand leads inside scale-ups where the brand has outgrown its origin story Leadership teams preparing for a funding round, acquisition or international expansion where positioning is under scrutiny Audience outcomes A clearer test for whether their current positioning is actually differentiated or just well-written A working understanding of why brand work fails when it stays inside the marketing function Specific questions to take back to their own leadership team about the gap between stated values and lived behaviour A framework (DARE) for auditing brand expression across product, sales, hiring and internal communication

Why organisations work with Chris Lyons Direct line into a16z’s deal flow across AI, Web3, and consumer technology, the same intelligence the firm uses to commit capital to companies like OpenAI, Airbnb, and Lyft. A named thesis on culture as a distribution channel for technology, built into the Cultural Leadership Fund, which moved this idea from observation to a fund structure with institutional limited partners. Operator credibility on Web3 specifically, in his role as President, Web3 Media at a16z crypto, at a moment when most boards still treat crypto and AI as separate strategic questions. A perspective on consumer adoption shaped by deep relationships with founders and cultural leaders, useful for brand, media, and consumer-facing organisations trying to understand what the next decade looks like. Biography highlights General Partner at Andreessen Horowitz; President, Web3 Media at a16z crypto. Founder of the a16z Cultural Leadership Fund, Silicon Valley’s first venture fund with 100% African American Limited Partners. Helped launch a16z’s first $400M Seed Fund in 2021. Board director at Yuga Labs, The James Beard Foundation, The Black Economic Alliance, and New Story Charity. Kauffman Fellow, Class of 2019. Closing keynote, Harvard Business School Black Investment Club Conference, on “Culture as an Asset Class.” Biography Most boards now have AI and Web3 on the agenda. Far fewer have a credible read on which companies and behaviours inside those categories will actually scale. That read is the working asset of a senior venture partner at Andreessen Horowitz, and it is what Chris Lyons brings into a room. Lyons joined a16z in 2013 as Chief of Staff to co-founder Ben Horowitz, with an internal mandate to build deep relationships with founders regardless of investment status. That work became the architecture for the firm’s later positions in companies including OpenAI, Airbnb, and Lyft. He was promoted to General Partner in 2021 and helped launch a16z’s first $400M Seed Fund the same year. In 2018 he founded the Cultural Leadership Fund, a vehicle built on the thesis that cultural leaders, athletes, entertainers, and executives, drive how new technology gets adopted. CLF was structured with 100% African American Limited Partners, with fees and carry directed to organisations advancing Black participation in technology. The fund made the cultural distribution argument institutional. He now leads Web3 Media at a16z crypto and sits on the boards of Yuga Labs, The James Beard Foundation, The Black Economic Alliance, and New Story Charity. The combination of operator inside the firm and connector across culture, capital, and consumer technology is rare at his level of venture seniority. Key speaking topics Artificial intelligence and generative AI Web3 and digital ownership Venture capital and emerging technology Consumer technology adoption Culture as a driver of technology distribution Entrepreneurship and scale Diversity in technology and capital Ideal for Chief executives, boards, and corporate development leaders setting strategy on AI, Web3, and consumer technology CMOs and brand leaders rethinking how cultural relevance translates into commercial advantage Investment committees and family office principals reading the next venture cycle Innovation, partnerships, and ventures teams scouting categories and founders Audience outcomes A clearer view of which AI and Web3 categories are attracting serious capital and why A working framework for thinking about cultural influence as a real distribution mechanism, not a marketing layer Specific examples from inside a16z’s portfolio that illustrate how consumer technology actually scales A more grounded read on where venture conviction sits today, set against media noise

Why organisations work with Christian Howes He reads social and behavioural data the way a broadcaster reads a room, which means boards and marketing teams leave with a view of their customers that feels observed rather than modelled. He has been trusted on live television, from Big Brother’s Bit on the Side with Emma Willis to BT Sport and Channel 4’s alternative election night, to make data intelligible to audiences who are not data people. His corporate work spans PlayStation, Diageo, HSBC, Lloyds, ASOS and Barclays, so he arrives already fluent in the commercial contexts most clients are operating in. He doubles as a host, MC and panel moderator, which makes him a practical choice for events that want one credible voice across keynote, stage linking and awards. Biography highlights Regular social-data contributor on Big Brother’s Bit on the Side (Channel 5), 2011-2012, alongside Emma Willis. Television appearances on BT Sport (The Clare Balding Show, BT Sport Panel, BT Sport Live), ITV’s This Morning, BBC1 National Lottery, Good Morning Britain, and Channel 4’s alternative election night coverage. Co-founder of Mr Bridger, a content business developing formats for production companies and broadcasters. Corporate and keynote work with Sony PlayStation, Diageo, HSBC, RBS, Lloyds Banking Group, Barclays, ASOS, UMG, Channel 4, GoCompare, Skoda, Microsoft, Teradata and Cornerstone. Works as keynote speaker, conference host, awards presenter and panel moderator across UK and international business audiences. Biography Social data arrived in most boardrooms as a dashboard before it arrived as a story. Christian Howes built a career out of closing that gap. His route in was unusual: he started by modelling Twitter traffic around the Big Brother house to predict weekly evictions, which led to a weekly sofa spot on Big Brother’s Bit on the Side with Emma Willis, translating audience sentiment back to a live TV audience. That pattern, turning raw social signal into something a non-specialist can act on, became the core of his commercial work. He has gone on to appear as a data and digital contributor across BT Sport, ITV’s This Morning, BBC1’s National Lottery show, Good Morning Britain, and Channel 4’s alternative election night coverage. The broadcast craft is not decoration; it is the reason his corporate sessions land with marketing, CX and customer-service teams who have sat through too many unreadable analytics decks. His corporate roster reflects where social and behavioural data actually matters in large consumer businesses. He has worked with Sony PlayStation, Diageo, HSBC, RBS, Lloyds, Barclays, ASOS, UMG, Skoda, GoCompare, Microsoft and Teradata on what audiences are doing, what they are signalling, and how customer-service and merchandising operations should respond. In 2015 he co-founded Mr Bridger, a content business developing formats for production companies, which keeps his feet in the studio as well as the boardroom. The second half of his offer, and often the reason he is booked, is hosting. He anchors conferences, moderates panels and presents awards, and clients buy the combination: one voice that can deliver a substantive keynote on digital and data, then carry the rest of the room for the day. Key speaking topics Social media analytics and audience sentiment Big data and consumer behaviour Digital marketing and branding Customer experience and customer service transformation Conference hosting, awards presenting and panel moderation Media, broadcast and the attention economy Ideal for CMOs, brand and marketing directors in consumer-facing businesses Customer experience, customer service and digital transformation leads Conference and awards organisers needing one host across keynote and stage Retail, financial services and entertainment audiences working with large consumer datasets Audience outcomes A clearer read on what their customers are signalling on social and digital channels, with examples they recognise from their own category. A practical sense of where social and behavioural data should connect to operational decisions in marketing, CX and service. Concrete case references from consumer brands, financial services and broadcast, rather than generic digital theory. For hosted events, a single credible voice across keynote, interview and awards that keeps the room with you.

Why organisations work with Christophe Fox Headline entertainment that doubles as a content vehicle. The mentalism set is built for a corporate room, with company branding, brief framing and a takeaway message that ties back to the event theme. Emcee craft for high-stakes internal events. Fox holds the room across a multi-session agenda, manages energy between speakers and reduces the load on internal hosts at sales kickoffs, anniversaries and client gatherings. A motivational keynote anchored in a personal arc. “Performing Under Pressure” uses Fox’s stage-fright-to-stage transformation as the spine, paired with live demonstrations rather than slides. A reception product, not just a stage product. Mix-and-mingle mentalism gives organisations a way to make networking sessions and hospitality moments deliberately memorable rather than incidental. A client list that signals corporate-grade reliability. Deloitte, JP Morgan, Boston Scientific, Wells Fargo and Amazon have all booked Fox, alongside named work for PBS and the Jordan Royal Family. Biography highlights Corporate clients include Deloitte, JP Morgan, Boston Scientific, Wells Fargo and Amazon. Television appearances on CBS, ABC, Fox and MSNBC, plus a TEDx appearance. Featured in Modern Luxury Magazine and Yahoo News. Social audience of more than one million followers and over 100 million views of his work. Performs in English and French. Named client testimonial from Princess Ghida Talal of the Jordanian Royal Family. Biography Most corporate events are built around content the audience will forget. The harder design problem is the moment in the room that people retell on Monday morning, and that still carries the message leadership wanted to land. Christophe Fox builds that moment as a product. Fox is a corporate mentalist and emcee who works almost exclusively in the Fortune-100 event circuit. His headline set uses mind reading, suggestion and audience participation to put the audience inside the demonstration rather than in front of it. The same craft scales down to mix-and-mingle receptions and up to multi-session emcee work across sales kickoffs, anniversaries, product launches and client appreciation events. His keynote, “Performing Under Pressure,” runs a different lane. The content draws on his own transition from paralysing stage fright to full-time performer for clients including Deloitte, JP Morgan, Boston Scientific, Wells Fargo and Amazon. Mentalism demonstrations carry the message rather than slide decks, which is why the talk lands with audiences that have sat through a long agenda of conventional speakers. The body of public work sits on television (CBS, ABC, Fox, MSNBC), a TEDx appearance, features in Modern Luxury Magazine and Yahoo News, and a social audience above one million followers with 100 million plus views. For a senior buyer, the relevant signal is reliability at scale: a performer who can hold the room at a Fortune-100 sales kickoff, brand the set to the event, and leave the audience with a shared moment that reinforces, rather than competes with, the leadership message. Key speaking topics Corporate mentalism and interactive entertainment Event emcee and hosting Mix-and-mingle reception performance Performing under pressure Mindset and overcoming stage fright Customer experience as a designed moment Audience engagement at large internal events Ideal for Heads of internal communications and event leads planning sales kickoffs, all-hands, anniversaries and client appreciation events. Chief marketing officers and brand teams designing customer events, product launches and hospitality experiences. Conference organisers booking an emcee who can hold a multi-session agenda and absorb load from internal hosts. Audience outcomes A shared, retold moment from the event that ties back to the message leadership wanted to land. Higher energy and attention through the second half of the agenda when audiences typically fade. A reception or networking session that feels deliberate and branded, not incidental. For keynote bookings: a personal narrative about composure and stage fright that audiences relate to without it feeling like a lecture.

Why organisations work with Claire Harper She has run senior marketing inside three of the UK’s most scrutinised retail brands, Ocado, Sainsbury’s, and Argos, during periods of leadership change and digital pivot. She has also done the founder’s job: built IndiaCoco from a dining-table operation to an award-winning multi-channel children’s brand, with the cash-flow scars to prove it. She translates board-level brand strategy into the operating decisions marketing teams actually face the next morning, on pricing, range, channel mix, and acquisition. Her current commercial leadership at London Pulse Netball gives her live material on building a consumer brand in women’s sport, a sector under significant commercial expansion. One credential that travels: first female board director at Mamas & Papas, brought in to scale the brand domestically and internationally. Biography highlights First Head of Customer Acquisition and PR at Ocado, later Head of Marketing during the company’s grocery delivery breakthrough. Head of Online Marketing at Sainsbury’s during Justin King’s turnaround programme. First female board director at Mamas & Papas, with international brand remit. Founder of IndiaCoco childrenswear; winner of Theo Paphitis Small Business Sunday and Jacqueline Gold WOW awards. Non-Executive Director at Blue Diamond Garden Centres; former Marketing Director at Frosts Garden Centres. Currently leading commercial and marketing for London Pulse Netball in the Netball Super League. Biography Ocado was a niche online grocer when Claire Harper joined at 26 as its first Head of Customer Acquisition and PR. By the time she had been promoted to Head of Marketing, the company was redrawing what UK households expected from a weekly shop. That early bet on customer behaviour, before the category had a name, set the pattern for the rest of her career. She moved into Sainsbury’s as Head of Online Marketing during Justin King’s “Make Sainsbury’s Great Again” turnaround, and into Argos during a hostile-takeover period that forced the brand to confront multi-channel reality. Both roles asked the same question: how do you keep a customer proposition coherent while the leadership and operating model are being rebuilt around it. At Mamas & Papas she became the first female board director, charged with scaling the brand internationally. She then founded IndiaCoco, a British childrenswear brand that grew from her dining room into a multi-channel business and picked up backing from Theo Paphitis and Jacqueline Gold. The founder years gave her the commercial discipline that corporate marketing budgets rarely teach. She now sits on the board at Blue Diamond Garden Centres and leads commercial and marketing for London Pulse Netball, one of the fastest-growing franchises in the Netball Super League. Audiences get a speaker who has run the brand from inside the boardroom and from inside a single-founder profit and loss, in retail categories where the customer is the only honest scoreboard. Key speaking topics Customer-led brand strategy in multi-channel retail Marketing leadership through restructure and ownership change Building consumer brands from founder stage to scale Commercial growth in women’s sport Non-executive contribution to consumer businesses Women’s leadership in retail and consumer industries Ideal for CMOs, brand directors, and customer experience leaders in consumer retail Boards and NEDs at consumer-facing businesses navigating ownership or strategic change Founders and scale-up leadership teams in DTC and consumer categories Sponsors, commercial partners, and leadership in women’s sport Audience outcomes A working view of how customer insight should sit at the centre of commercial decisions, not at the end of them Practical reference points from inside Ocado, Sainsbury’s, Argos, and Mamas & Papas during periods of strategic change A clearer sense of where founder discipline and corporate scale-marketing diverge, and what each can borrow from the other A current read on the commercial mechanics of women’s sport as a consumer category

Why organisations work with Clodagh Griffin She has built a major media brand’s TikTok presence from zero to 70,000 followers and tens of millions of views, so her advice on what travels on the platform is operational, not theoretical. She has reported undercover on TikTok’s child-safety failures for BBC Panorama, which gives her a working view of platform risk that most marketing speakers cannot offer. She works inside The News Movement, a social-first newsroom built for audiences under 35, so she sees content patterns shift in real time across news, culture and entertainment. She is a working presenter, not a former marketer talking about social media, which matters when a brief calls for on-camera moderation, panel hosting or live content capture alongside the keynote. Biography highlights Multimedia journalist at The News Movement, covering investigations and culture for a social-native audience. Built and fronted Yahoo UK’s TikTok account, reaching 70,000 followers and tens of millions of views. Undercover reporter on BBC Panorama’s “Is TikTok Safe?”, produced by Hardcash Productions. MA in Television Journalism, Goldsmiths, University of London (distinction, 2021); BA in Psychology. Career began at TV3 Ireland, now Virgin Media One, in 2014. Publicly known as “The TikTok Professor” across UK speaker agencies. Biography Most brands still treat TikTok as a publishing channel. Griffin treats it as a newsroom problem. Her work at Yahoo UK started with a blank account and ended with 70,000 followers and tens of millions of views, built through a daily editorial discipline: what is happening today, who cares about it, and what is the shortest credible way to put a brand in the middle of that conversation. That craft sits on top of a journalist’s training. Griffin holds an MA in Television Journalism from Goldsmiths, completed with distinction in 2021, and a BA in Psychology. Her career began at TV3 in Ireland in 2014 and moved through multimedia journalism, radio and digital production before settling into the format that suits her: short-form video built for a social-native audience. The work that distinguishes her from other social media speakers is BBC Panorama’s “Is TikTok Safe?”, produced by Hardcash Productions. Four weeks of undercover research, posing as a 14-year-old, exposed how predators were using the platform to groom children. She presented the findings on camera. For a marketing team thinking about brand safety, this is rare ground. The speaker has actually been on the other side of the platform’s failure mode. She is now a journalist at The News Movement, a social-first newsroom built for younger audiences, where she runs investigations and builds the arts and entertainment strand. That gives her a current view of where attention is moving, which is what brands are actually paying for when they book her. Key speaking topics TikTok strategy for brands Social media content and storytelling Emerging platforms and youth audiences Digital safety and platform risk Investigative journalism on social media Short-form video production Ideal for Heads of social, brand and content marketing CMOs reviewing TikTok or a younger audience strategy Comms and brand-safety leads inside consumer and media businesses Editorial and newsroom leaders moving to social-first formats Audience outcomes A working view of what makes a brand’s TikTok content travel, drawn from a 70,000-follower build at Yahoo UK. A direct account of how predators operate on TikTok, and what that means for brands putting content in front of younger users. A current read on where social audiences are moving across news, culture and entertainment, from inside a social-first newsroom. A clearer brief for an internal social or content team on what to test next.

Why organisations work with Colleen Francis She reframes where growth actually comes from. Her Right on the Money thesis argues that the installed base, not the prospecting funnel, is the primary engine of bold growth, and gives revenue leaders a playbook for acting on it. She closes the gap between sales strategy and sales behaviour. Her work with Chevron, Merck, Royal Bank, John Deere and Dow is focused on what frontline sellers and managers actually do differently on Monday morning. She brings a full-cycle pipeline discipline rather than a single tactic. Nonstop Sales Boom is built around ending the boom-and-bust cycle through continuous engagement, qualification shared with the buyer, and disciplined prioritisation. She carries the credentials that senior audiences expect without leaning on them. Induction into the Professional Speakers Hall of Fame and the Canadian Speaking Hall of Fame is the signal; the room is there for the argument. Biography highlights Founder and President, Engage Selling Solutions. Author of Right on the Money: New Principles for Bold Growth (Morgan James, 2022), Nonstop Sales Boom, and Honesty Sells. Inductee, Professional Speakers Hall of Fame. Inductee, Canadian Speaking Hall of Fame, and past President of the Canadian Association of Professional Speakers. Named a LinkedIn Top Voice for Sales. Keynote speaker at Dreamforce and MDRT Experience, with client work across Chevron, John Deere, Merck, Abbott, Experian, Royal Bank, Dow, Adobe and Salesforce. Biography Most B2B organisations still build their growth model around new-logo acquisition. The numbers tell a different story. The accounts already inside the house are usually under-penetrated, under-priced, and handed off to service teams the moment the contract signs. Colleen Francis has spent more than twenty years arguing that this is where bold growth is actually hiding, and building the systems that let revenue leaders reach it. That argument is the spine of Right on the Money, published by Morgan James in 2022, and the thread that runs through Engage Selling Solutions, the firm she founded and leads. Her earlier book, Nonstop Sales Boom, sets out the other half of the discipline: ending the boom-and-bust quarter by treating pipeline generation, deal progression, customer retention and account expansion as one connected system, not four competing ones. The work is built on client evidence, not theory. Engage Selling has run programmes with Chevron, John Deere, Merck, Abbott, Experian, Royal Bank, Dow, Adobe and Salesforce, among others. Francis speaks on the main stages these clients attend, including Dreamforce and MDRT Experience, and has been named a LinkedIn Top Voice for Sales. The credentials are there – induction into the Professional Speakers Hall of Fame and the Canadian Speaking Hall of Fame, past President of the Canadian Association of Professional Speakers – but the reason senior revenue leaders book her is simpler. She tells a sales organisation what to stop doing, with specifics, and then what to do instead. Key speaking topics Sales strategy and commercial growth Account expansion and customer retention Pipeline discipline and revenue predictability Sales leadership and frontline management Buyer behaviour and modern B2B selling Sales transformation in mature businesses Ideal for Chief Revenue Officers, Chief Sales Officers and VPs of Sales running large distributed sales organisations. Senior sales leadership audiences inside B2B businesses where retention and expansion matter more than new-logo volume. Partner, channel and enterprise account leaders responsible for growing inside existing customers. Sales kickoffs and annual conferences looking for a commercial keynote with a practical, named methodology. Audience outcomes A clear commercial case for treating the installed customer base as the primary growth engine, with the metrics to defend it. Named behaviours that separate consistent sales teams from boom-and-bust ones, at both rep and manager level. A sharper view of where pipeline is leaking – qualification, handoff, account planning – and which of those to fix first. Language senior sales leaders can take straight into their next QBR on retention, expansion and forecast discipline.