Customer Experience & Marketing

Why organisations work with Jodie Kidd A recognisable on-camera presenter with two decades of live broadcast experience, including Channel 5’s The Classic Car Show and ITV’s coverage of the Isle of Man TT, equally at home with a live audience and a camera. Genuine credibility in automotive, motorsport and lifestyle briefs: a former Maserati Trofeo Series driver, Mille Miglia competitor, and Top Gear “Star in a Reasonably Priced Car” series leader. An operating entrepreneur, not a name on a brand. Owner since 2017 of The Half Moon in Kirdford, an AA 2-Rosette gastropub featured at Tom Kerridge’s Pub in the Park; co-owner of beauty brand Skin & Tonic. A reinvention story with substance behind it: Vogue covers and the McQueen debut runway, then a Maserati seat, then a working pub through the post-pandemic hospitality squeeze. Useful when a brief calls for a panel voice on backing yourself outside a single career lane. Polished, warm, unflappable on stage. The kind of host clients rebook for the second year because the first one ran on time. Biography highlights International fashion model from age 15. Vogue covers, opened for John Galliano, walked Givenchy and Alexander McQueen’s debut runway show. Maserati Trofeo Series racing driver. Competed in the Mille Miglia for Jaguar. Top Gear “Star in a Reasonably Priced Car”: topped the leader board across an entire series, becoming a long-running Top Gear reference point. Co-presenter, Channel 5’s The Classic Car Show, and ITV’s coverage of the Isle of Man TT. Strictly Come Dancing (BBC One, 2008) and Celebrity MasterChef finalist. Owner since 2017 of The Half Moon, Kirdford, a Grade II listed gastropub holding AA 2 Rosettes four years running and featured at Pub in the Park from 2019 to 2022. Author of Balance Your Life (2019); co-owner of beauty brand Skin & Tonic; host of YouTube automotive channel Kidd in a Sweet Shop. Biography Television careers built on a single specialism are easier to write about than ones built across several. Jodie Kidd has covered fashion, motorsport, lifestyle and food on BBC, ITV and Channel 5 over more than two decades, and the through-line is the live work: a host who can carry an awards room, a paddock interview, a cookery final or a panel on hospitality. The starting point was modelling. Discovered at 15, she was on the cover of British Vogue at 17, opened shows for John Galliano and walked Alexander McQueen’s debut runway. The pivot into broadcast came through cars. She raced in the Maserati Trofeo Series, competed in the Mille Miglia for Jaguar, and topped the Top Gear leader board for an entire series, which translated into long-running automotive presenting on Channel 5’s The Classic Car Show and ITV’s Isle of Man TT coverage. In 2017 she took on The Half Moon in Kirdford with two business partners, learning the gastropub business from the kitchen out. The pub holds AA 2 Rosettes four years running and has appeared at Tom Kerridge’s Pub in the Park. She co-owns the beauty brand Skin & Tonic and wrote Balance Your Life, a six-week diet and exercise book published in 2019. For event organisers, the value is straightforward. A senior buyer hiring Kidd is hiring an experienced live broadcaster with genuine subject footing in automotive, lifestyle and small-business hospitality, and a calm hand on a long evening. She works as host, awards presenter, panel moderator and panellist, and as a speaker on her own reinvention across fashion, motorsport and entrepreneurship. Key speaking topics Awards hosting and event presenting Panel moderation Automotive, motorsport and the classic car world Hospitality and independent pub ownership Entrepreneurship and brand-building outside a primary career Reinvention across industries Health, wellbeing and lifestyle Ideal for Brand and consumer events in automotive, lifestyle, fashion and hospitality Industry awards evenings looking for a recognisable, experienced live host Conference panels on entrepreneurship, small-business hospitality, or career reinvention Internal leadership or sales conferences wanting an after-dinner speaker with a broad public profile Audience outcomes A live event that runs on time, with an audience that stays in the room Panel conversations that draw out senior speakers without drifting A first-hand account of building and running a working hospitality business through a difficult market A frank reinvention story across modelling, motorsport, broadcasting and small business For automotive and motorsport audiences, an interviewer who knows the subject

Why organisations work with Jonah Berger He has built two operating frameworks, STEPPS for word of mouth and REDUCE for overcoming resistance, that translate directly into product, marketing and change decisions rather than sitting at the level of theory. The research base is unusually deep for a commercial speaker: 80+ peer-reviewed articles, much of it using natural language processing on real consumer and organisational text, not anecdote. His client work spans Apple, Google, Nike, Amazon, GE, Moderna, Facebook and the Gates Foundation, which means the frameworks have been pressure-tested across consumer brands, platforms and mission-driven organisations. Contagious won the Berry-AMA Book Prize for the best book in marketing, the field’s most credible peer recognition. He addresses two distinct buyer problems with one body of work: how things spread (marketing, product, communications) and how to move people who do not want to move (change, transformation, sales). Biography highlights Marketing Professor at the Wharton School, University of Pennsylvania. PhD in Marketing, Stanford Graduate School of Business; BA Stanford. Author of Contagious, Invisible Influence, The Catalyst and Magic Words; books published in over 35 countries. Berry-AMA Book Prize for Best Book in Marketing (Contagious). Wharton Iron Professor Award for faculty research; recognised by the American Marketing Association as a top-five most productive marketing researcher. Research and commentary featured in The New York Times, Wall Street Journal, Harvard Business Review and NPR. Biography Most attempts to change behaviour rely on more pressure: more advertising spend, more incentives, more internal communication. The research suggests the opposite often works better. Removing the friction that holds people in place changes more behaviour than pushing harder against it. That argument sits at the centre of Jonah Berger’s work as a marketing professor at the Wharton School. His book The Catalyst sets out a five-part model, REDUCE, for identifying and dismantling the specific barriers that stop customers, employees and citizens from changing their minds. It is paired with the earlier STEPPS framework from Contagious, which names the six factors that make products and ideas spread. The academic foundation is substantial. Berger holds a PhD in Marketing from Stanford and has published more than eighty peer-reviewed articles, much of it applying natural language processing to large bodies of consumer and organisational text. Contagious won the Berry-AMA Book Prize for the best book in marketing. Invisible Influence and Magic Words extend the same methodology into social influence and the language of persuasion. The frameworks have been used inside Apple, Google, Nike, Amazon, GE, Moderna, Facebook and the Gates Foundation. The value to a senior team is the same in each case: a defensible, named model for two questions that boards and chief marketing officers ask repeatedly, why some things spread and others do not, and why people resist change even when the case for it is sound. Key speaking topics Word of mouth and viral marketing Behavioural science in commercial strategy Change and persuasion Consumer behaviour and decision-making Language and influence Social influence and choice architecture Branding and customer engagement Ideal for Chief marketing officers and brand leadership teams setting strategy on growth, virality and customer engagement. Transformation and change leaders running programmes where employee or customer resistance is the binding constraint. Sales and revenue leaders looking to apply behavioural science to pricing, messaging and conversion. Product and innovation teams working on adoption of new offerings. Audience outcomes A working knowledge of the STEPPS framework and how to apply each principle to a current product, message or campaign. The REDUCE model as a diagnostic for stalled change, with the five categories of resistance named and addressable. Specific language techniques from Berger’s natural language processing research that shift persuasion outcomes. A sharper read on which behavioural levers genuinely move customers and employees, and which ones do not. Concrete examples drawn from consumer brands, platforms and mission-driven organisations Berger has worked with.

Why organisations work with Ramon Ray He has built and exited three of his own companies and runs two active media platforms, so the advice is operator-tested, not theorised from the outside His Celebrity CEO framework gives founders a step-by-step way to build local and category authority, not generic personal-brand advice He has interviewed every Shark Tank investor and President Obama, and shares platforms with Seth Godin and Simon Sinek, which gives him an unusually wide read on what works across founder archetypes He has been invited to the White House and the US Congress on small-business and personal-branding topics, which gives the work institutional weight beyond the usual marketing-conference circuit He is a high-energy event host as well as a keynote speaker, and is regularly hired by Entrepreneur magazine and similar publishers to anchor their flagship conferences Biography highlights Founder of SmallBizTechnology.com and Smart Hustle Media, two long-running platforms serving small-business owners Author of The Celebrity CEO, Facebook Guide to Small Business Marketing (Wiley), Technology Solutions for Growing Businesses, and two further titles Conducted the first live Google Hangout interview with President Barack Obama Member of the US Delegation to India led by Ivanka Trump for the Global Entrepreneurship Summit Invited expert witness to the US Congress and speaker at the White House on personal branding Contributor to Inc., Entrepreneur, PC World, Small Business Trends, and Allbusiness.com; co-founder of the Small Business Influencer Awards Biography Most small-business owners do not lose to better products. They lose to better-known competitors. The Celebrity CEO thesis takes that observation seriously and treats personal brand as a growth instrument with measurable outputs: leads, referrals, pricing power, retention. The book is the public face of two decades of work with founders trying to compete against larger rivals. The author of that thesis, Ramon Ray, is a five-time entrepreneur who has built and exited three companies, including SmallBizTechnology.com and Smart Hustle Media. He has written five books across technology, marketing, and personal brand, and his journalism appears in Inc., Entrepreneur, PC World, and Small Business Trends. His access to the top of the founder market is unusual. He conducted the first live Google Hangout with President Obama, joined the US Delegation to India for the Global Entrepreneurship Summit, and has been invited as an expert witness to Congress and as a speaker at the White House on personal branding. He has interviewed every Shark Tank investor and shared stages with Seth Godin, Simon Sinek, Gary Vaynerchuk, and Deepak Chopra. What makes the work commercially useful is the operator’s eye behind it. Ramon co-founded the Small Business Influencer Awards with Anita Campbell, anchors Entrepreneur magazine’s flagship conferences as host, and runs an active mastermind for founders applying the Celebrity CEO playbook. The advice is not theoretical; it is what he is doing for himself in public, in real time. Key speaking topics Personal brand as a growth engine for founders Small-business marketing and customer acquisition Community building and category authority Social media for entrepreneurs Digital tools and technology for small business Entrepreneurial mindset and resilience Ideal for Founders and CEOs of small and mid-sized businesses Franchise networks, dealer councils, and independent business associations Marketing and growth leaders inside larger organisations who serve SMB customers Diversity-in-business and youth-entrepreneurship programmes Audience outcomes A working definition of what a Celebrity CEO is, and what it takes to become one in their market A simple model for turning customer relationships into a referral and retention engine Specific tactics for showing up consistently on social platforms without burning out Renewed conviction that being visible is part of the job, not a vanity project A short list of next moves they can act on the same week

Why organisations work with Jeffrey Schnapp He has done the rare thing of building both a respected academic institution (metaLAB at Harvard, Stanford Humanities Lab) and a venture-backed hardware business (Piaggio Fast Forward, makers of the gita robot). Most innovation speakers have done one or the other. The gita robot, which he co-conceived, won the 2020 Red Dot Award Best of the Best. He can speak to product design as a senior operator, not as a commentator on other people’s products. His framework treats culture, narrative, and material design as part of the same engineering problem. For consumer brands, mobility companies, and cultural institutions, that is the integration most teams never manage internally. He sits at the centre of the most serious institutional conversations on the future of libraries, museums, archives, and AI-augmented knowledge work, with Harvard’s Berkman Klein Center, the Triennale di Milano, and the Canadian Centre for Architecture among his collaborators. Biography highlights Carl A. Pescosolido Chair in Romance Languages and Literatures and Comparative Literature, Harvard University; Chair of the Department of Comparative Literature. Founder and faculty director of metaLAB (at) Harvard; faculty co-director of the Berkman Klein Center for Internet and Society. Co-founder and Chief Visionary Officer of Piaggio Fast Forward; former CEO 2015 to 2018. Founding director of the Stanford Humanities Lab, 1999 to 2009. Co-author of Digital_Humanities (MIT Press, 2012); author of FuturPiaggio (2017) and Storia rapida della velocita (2025), winner of the 2025 Premio di saggistica “Citta delle rose.” Speaker at TED, the United Nations, and the Royal Academy of Sweden; gita robot recipient of the 2020 Red Dot Award Best of the Best. Biography The gita robot, a two-wheeled cargo follower built by Piaggio Fast Forward in Boston, won the 2020 Red Dot Award Best of the Best. Its co-founder is a Harvard professor of comparative literature. That sentence is the simplest way to describe what Jeffrey Schnapp does: he runs serious cultural scholarship and serious product engineering as a single practice, and ships from both ends. At Harvard he holds the Carl A. Pescosolido Chair, chairs the Department of Comparative Literature, and founded metaLAB, an experimental research unit at the intersection of design, technology and the humanities. He is also a faculty co-director of the Berkman Klein Center for Internet and Society. Before Harvard he founded and ran the Stanford Humanities Lab, one of the earliest serious experiments in digital humanities infrastructure. In parallel, he co-founded Piaggio Fast Forward, the robotics arm of the Italian mobility group behind Vespa, and served as its CEO from 2015 to 2018 before moving into the Chief Visionary Officer role. PFF has shipped the gita and gita mini personal cargo robots and, in 2025, the kilo utility robot. His authored work, including FuturPiaggio and the prize-winning Storia rapida della velocita, treats mobility, speed and material culture as questions a serious product company needs to answer. The pattern across his career is a refusal to separate cultural intuition from operational delivery. He has curated exhibitions at the Triennale di Milano and the Canadian Centre for Architecture, redesigned tunnels in Trento into a working history museum, and helped define what the next generation of libraries, archives and AI-augmented knowledge tools will look like. For corporate audiences working on brand, customer experience, mobility, or innovation portfolios, that integrated view is the asset. Key speaking topics Innovation at the intersection of design, culture and technology Mobility and the future of urban life Robotics and human-centred product design The future of libraries, archives and museums AI and the future of knowledge work Cultural history as a strategic asset for brands Design-led entrepreneurship Ideal for Boards and executive teams in mobility, consumer products, and design-led brands Innovation, R&D, and design leaders integrating cultural insight into product development Cultural institutions, libraries, and museum leadership rethinking their operating model Universities and think tanks commissioning on the future of knowledge work and the humanities Audience outcomes A working model for treating cultural history and product design as one discipline rather than two budgets Concrete reference cases from Piaggio Fast Forward, metaLAB, and large-scale curatorial projects A clearer view of how AI is reshaping libraries, archives and knowledge institutions, from someone building inside both the academy and a venture A vocabulary for senior teams who want innovation programmes that produce shipped objects, not slide decks

Why organisations work with Mark Millar He has run the project management seat on BBC One’s DIY SOS since 2006, including the Swansea build of the UK’s first adapted surf school for people with disabilities, completed in eleven days. That is a specific, televised record of delivery under extreme constraint. He brings the trade voice to corporate audiences. Manufacturers, merchants, installers and developers book him because he speaks the language of the site as well as the boardroom. His Channel 5 presenting work, Dream Kitchens and Bathrooms with Mark Millar and Build Your Dream Home in the Country, makes him a recognisable on-camera host for product launches, awards nights and trade conferences. He runs a working building firm in Bristol with UK and international clients, so the operating advice is current rather than retrospective. Biography highlights Project Manager on BBC One’s DIY SOS, on screen and behind the scenes, since 2006. Presenter of Channel 5’s Dream Kitchens and Bathrooms with Mark Millar (2021) and Build Your Dream Home in the Country (2023). Led the September 2020 DIY SOS and Children in Need build in Swansea of an adapted surf school for people with disabilities, completed in eleven days. Owner of a Bristol-based building firm with UK and international project work. Trained as a carpenter in Northern Ireland through a four-year apprenticeship. Recurring host and guest across BBC and Channel 5 entertainment programming, including Pointless Celebrities and radio appearances. Biography The Swansea adapted surf school went up in eleven days. Mark Millar ran the site as Project Manager for BBC One’s DIY SOS, working with Children in Need on a build that became the first surf school in the UK designed for people with disabilities. That kind of work, where the deadline is fixed by a broadcast date and the brief is emotionally non-negotiable, is the discipline he has spent two decades practising on screen. Mark trained as a carpenter in Northern Ireland and has been the project management voice of DIY SOS since 2006. The role has been editorial as well as practical: he has visited every site and shaped which stories made it to air. The show has accumulated audiences and BAFTA recognition over its run, and Mark is the figure most associated with its delivery rhythm. Channel 5 built two series around him. Dream Kitchens and Bathrooms with Mark Millar (2021) follows homeowners through the rooms they cannot afford to get wrong. Build Your Dream Home in the Country (2023) takes him to self-build projects across the UK. He continues to run a Bristol-based building firm with celebrity and international clients, which keeps the on-screen advice anchored in current site economics. The reason corporate audiences in construction, manufacturing, merchanting and home improvement book him is specific. He is one of the few public figures in UK media who can carry a room of contractors, hold a brand stage, and explain the trade view to a board, without losing any of the three audiences. Key speaking topics Project management on complex builds The realities of running a building firm Trades, training and apprenticeship Television presenting and brand hosting Charity builds and community projects Customer experience in home improvement Ideal for Construction, merchant and manufacturer audiences at trade conferences and dealer events Home improvement and KBB sector brand activations and product launches Corporate hospitality and after-dinner audiences looking for a recognisable TV host Charity and community fundraising events with a build or trade dimension Audience outcomes A clear, on-the-tools view of how complex builds get delivered to fixed deadlines A working perspective on customer trust in trades, told from the contractor’s side Recognisable broadcast presence for awards, panels and product reveals Stories from DIY SOS sites that ground discussion of community impact in specific builds

Why organisations work with DJ Target He was inside grime before it was a marketing category. As a founding member of Roll Deep with Wiley, Dizzee Rascal, Skepta and Flowdan, his account of how the genre formed is first-hand, not retrofitted. His book Grime Kids became the definitive insider history of the scene and the source text for a BBC Three drama adaptation written by Theresa Ikoko. Few cultural movements are documented this directly by a participant. The Rap Game UK, which he co-hosts with Krept and Konan, earned a BAFTA nomination for Entertainment Programme, giving him broadcast craft alongside scene credibility. Eden’s Bloom, the freeze-dried baby food brand he co-founded with his wife Eva, gives him a working perspective on building a consumer brand from scratch outside the music industry. He brings the hosting craft of a daily 1Xtra slot to corporate panels, awards and culture-led conversations, where the bar is keeping a senior audience interested without scripting every line. Biography highlights Founding member of Roll Deep alongside Wiley, Dizzee Rascal, Skepta and Flowdan; co-producer of the UK Top 20 single “Champagne Dance”. BBC Radio 1Xtra presenter since 2007, former co-music lead of the station. Co-host of BBC Three’s BAFTA-nominated The Rap Game UK with Krept and Konan. Author of Grime Kids: The Inside Story of the Global Grime Takeover (Trapeze, 2018). Executive producer on the BBC Three drama adaptation of Grime Kids, written by Theresa Ikoko and produced by Mammoth Screen. Co-founder of Eden’s Bloom, a freeze-dried baby food brand built with his wife Eva Joseph. Biography Grime did not arrive fully formed. It was built on pirate radio in East London by teenagers who had no expectation that anyone outside their estates would listen. Roll Deep was one of the collectives at the centre of that, and DJ Target was one of its founding members alongside Wiley, Dizzee Rascal, Skepta and Flowdan. Their 2002 single “Champagne Dance” reached number 13 on the UK Singles Chart and signalled that the scene could cross over without losing what made it. That experience gave him the source material for Grime Kids: The Inside Story of the Global Grime Takeover, published by Trapeze in 2018. The book became the canonical insider account of the genre, later adapted into a BBC Three drama series written by Theresa Ikoko and produced by Mammoth Screen, with DJ Target as executive producer. He is one of the few participants in a cultural movement who has gone on to write its history and shape its dramatisation. His broadcasting career sits alongside this. He has presented on BBC Radio 1Xtra since 2007, served as the station’s co-music lead, and co-hosts BBC Three’s The Rap Game UK with Krept and Konan, a series that earned a BAFTA nomination for Entertainment Programme. The hosting craft is the part senior audiences feel directly: keeping a room engaged, threading a conversation, working without a script. Outside music he co-founded Eden’s Bloom with his wife Eva Joseph, a freeze-dried baby food brand named after their daughter. The venture gives him a working view of consumer brand-building from product to shelf, and a second story to draw on when the brief is entrepreneurship rather than culture. Key speaking topics UK grime, garage and the rise of British Black music Cultural authenticity in brand and youth marketing Building a creative scene from the ground up Broadcasting and panel hosting Founder experience in consumer goods Ideal for CMOs and brand leaders working on youth, music or culture-led campaigns Internal culture and DEI programmes that want substance rather than slogans Awards hosting, panel moderation and after-dinner sets where craft and cultural authority both matter Founder communities and accelerator audiences interested in consumer brand-building Audience outcomes A first-hand account of how grime moved from pirate radio to global recognition, told by someone who was there A clearer read on what makes brand engagement with youth culture credible and what makes it fall flat A working founder’s view of building a consumer product brand alongside a creative career A hosted conversation that lands with audiences who can spot a scripted moderator from the back of the room

Why organisations work with David Gandy He has lived both sides of a licensing deal, as the face of Dolce & Gabbana’s Light Blue for more than a decade and as the founder designing and pricing his own range at M&S. He built Wellwear from a clear commercial insight, that softness and fabric performance were an unworked seam between loungewear and everyday apparel, and translated it into a sellable category. His BoF 500 listing and first-ever male BFC Model of the Year nominations give him standing with fashion, retail, and luxury audiences that few outsiders can match. He speaks from inside the consumer press, as a long-running British GQ car reviewer, British Vogue blog contributor and former Telegraph Men columnist, which shapes how he thinks about voice and media. Biography highlights Face of Dolce & Gabbana from 2006 and the Light Blue fragrance from 2007, shot by Mario Testino. Only male model to appear more than once on the Forbes highest-paid models list; widely cited as the highest-grossing male model in history. First male nominated for British Fashion Council Model of the Year (2010); nominated again in 2012; appointed to the BFC committee launching London Collections: Men. Designer of the David Gandy for Autograph range at Marks & Spencer across underwear, sleepwear, swim and loungewear from 2014. Founder of David Gandy Wellwear (2021), an apparel label built around fabric performance and everyday wellbeing, now stocked at M&S. Listed in Business of Fashion’s BoF 500; regular contributor to British GQ, British Vogue and the Telegraph. Biography Light Blue launched in 2007 with a Mario Testino shoot, an 11-million-view online reel and a fifty-foot billboard in Times Square. The male figure at the centre of the campaign was a 27-year-old British model who had won a daytime television competition six years earlier. That campaign, and the decade-plus of Dolce & Gabbana work that followed, turned David Gandy into the highest-grossing male model on record and the only male to feature on the Forbes list of highest-paid models more than once. What happened after the campaigns is more useful to a business audience. Gandy used the visibility to build a product business. A long-running collaboration with Marks & Spencer produced the David Gandy for Autograph range, moving across underwear, sleepwear, swim and loungewear. In 2021 he launched David Gandy Wellwear, a label built around a specific commercial thesis, that everyday clothing could compete on fabric performance and wellbeing rather than on logo or silhouette. His institutional footprint tracks the same arc. The British Fashion Council made him its first male Model of the Year nominee in 2010, nominated him again in 2012, and placed him on the committee that launched London Collections: Men. Business of Fashion has named him among the BoF 500. He writes for British GQ as its car reviewer, has blogged for British Vogue since 2011, and has held columns at the Telegraph and Evening Standard. For a corporate audience, the specific value is the inside view: what a licensing deal looks like from the talent side, what it takes to move a recognisable name into an owned label, and why most celebrity brands fail the test that Wellwear was built to pass. Key speaking topics Personal brand building in consumer markets Licensing and brand partnerships in luxury and retail Category creation in apparel Founding a consumer label from an established name Menswear design and the premium high street Media voice, column writing and press strategy Ambassadorship and long-form brand alignment Ideal for Consumer brand, luxury and retail leadership teams working on licensing or founder-led ranges Marketing and creative directors briefing long-form brand campaigns Retail and wholesale conferences in fashion, lifestyle and wellbeing Corporate hospitality audiences where a recognisable cultural name adds pull Audience outcomes A founder’s view of how a celebrity licensing deal is negotiated, structured and sustained A concrete read on why the Wellwear category was built the way it was, including fabric, fit and price positioning A working sense of what a twenty-year commercial relationship with a global fashion house actually requires A sharper question set for any team considering a celebrity partnership or an own-label extension

Why organisations work with Scott Deming He ran the agency before he ran the keynote. Deming built Ryan Communications to 70 staff and around USD 30m in revenue, serving clients including Benjamin Moore and The Scotts Company, so his views on brand and customer experience come from operating accountability rather than observation. His thesis in The Brand Who Cried Wolf (Wiley, 2007) is unusually concrete for the category: brand is the cumulative outcome of every customer interaction, and most brands fail because they over-promise in marketing and under-deliver in operations. Powered by Purpose gives leadership teams a working language for connecting individual values to customer-facing behaviour, which is where most culture programmes break down. Client list spans regulated and operationally complex environments: AT&T, Verizon Wireless, General Motors, Pfizer, AstraZeneca, Delta Airlines, PwC, U.S. Treasury, McDonald’s of Eastern Europe. Useful when buyers want a speaker who has worked inside their kind of complexity, not adjacent to it. He writes regularly for Entrepreneur on customer experience, leadership and innovation, which keeps the material in active circulation rather than locked to a single book cycle. Biography highlights Author, The Brand Who Cried Wolf: Deliver on Your Company’s Promise and Create Customers for Life (John Wiley & Sons, 2007). Author, Powered by Purpose: Identify Your Values, Discover Your Purpose, and Build Success for Life! Founder of Deming Advertising in 1986, later Ryan Communications Inc.; grew the agency to 70 employees and approximately USD 30m in annual revenue before exit in 2003. Regular contributor to Entrepreneur on customer experience, brand, leadership and innovation. Keynote and training work for AT&T, Verizon Wireless, General Motors, Delta Airlines, Pfizer, AstraZeneca, PricewaterhouseCoopers, U.S. Treasury, Hershey Foods, McDonald’s of Eastern Europe, 3M, Chipotle and Frito-Lay, among others. Founder and former board member, Service Nation / Service Roundtable. Biography Brand promises are written in marketing and broken in operations. The book that captures this most directly is The Brand Who Cried Wolf, published by John Wiley & Sons in 2007. Its argument is that customer loyalty is built or destroyed in the routine interactions that no advertising campaign can paper over. That argument has a particular weight because the author spent seventeen years running the kind of agency that produces those campaigns. Scott Deming founded Deming Advertising in 1986 and rebuilt it as Ryan Communications Inc., growing the agency to around 70 staff and USD 30m in revenue before exiting in 2003. Clients included Benjamin Moore and The Scotts Company. The view of brand as an operating outcome, not a creative output, was formed inside that business. His second book, Powered by Purpose, extends the thesis inward. Customer experience is downstream of culture, and culture is downstream of whether individual employees understand their own values and how those values show up in the work. The book is the basis for his leadership keynote, which leaders use as the language for connecting purpose to customer-facing behaviour. The platform work spans large, operationally complex organisations: AT&T, Verizon Wireless, General Motors, Pfizer, AstraZeneca, Delta Airlines, PricewaterhouseCoopers, U.S. Treasury, McDonald’s of Eastern Europe and others. He writes regularly for Entrepreneur on customer experience, brand, leadership and innovation, and he was a founding board member of Service Nation / Service Roundtable, the network for service-business owners in the trades. Key speaking topics Customer experience and brand loyalty Brand strategy and brand promise Purpose-driven leadership and culture Employee engagement and customer-facing behaviour Sales and customer service performance Innovation in customer-led organisations Ideal for CMOs, CXOs and brand leaders looking to close the gap between marketing promise and customer reality. CEOs and operating leaders accountable for culture as a commercial lever, not an HR slogan. Heads of customer service, sales and retail operations in regulated or franchised environments. Franchise networks, dealer groups and service-business associations where the brand is delivered by independently operated front lines. Audience outcomes A clearer test for whether your brand promise survives contact with your actual customer journey. A working model for connecting employee purpose and values to customer-facing decisions. Practical changes to customer service routines, from frontline scripts to escalation policy, that compound into loyalty. Confidence that culture work has a measurable commercial return, not just a wellbeing one. A shared internal language for talking about brand as an operational discipline rather than a creative one.

Why organisations work with Adam Thomas Two decades of broadcast presence on ITV and BBC primetime, including Emmerdale, Waterloo Road, I’m a Celebrity and Strictly Come Dancing, which translates directly into stage warmth in front of corporate audiences. A working founder’s perspective on consumer brand building, drawn from operating Oh My Glaze through retail at the Trafford Centre and surviving the public liquidation of a sister hospitality venture. Public, named experience of leading and performing while managing rheumatoid arthritis, a credible point of view for audiences interested in chronic illness and high-output careers. Comfort across awards hosting, panel moderation, fireside Q&A and after-dinner formats, with the broadcast pacing that those formats need. Biography highlights Played Adam Barton in ITV’s Emmerdale from 2009 to 2018, one of the longest single-character runs of his generation on the soap. Played Donte Charles in BBC’s Waterloo Road from 2006 to 2009, returning for the 2023 BBC reboot. Third-place finalist on I’m a Celebrity, Get Me Out of Here in 2016, later co-host of the companion show I’m a Celebrity: Extra Camp. Strictly Come Dancing 2023 contestant, finishing in eighth place while publicly managing a recent rheumatoid arthritis diagnosis. Co-host of ITV’s 99 To Beat in 2025 with his brother Ryan Thomas. Founder of consumer hot sauce brand Oh My Glaze, with a flagship retail unit at the Trafford Centre in Manchester. Won Best Soap Newcomer at the 2010 TV Choice Awards. Biography Most consumer founders pitch their story after the win. Oh My Glaze sits in a less tidy place. The hot sauce brand is trading through a Trafford Centre flagship and grocery channels, while a sister hospitality business, the Manchester restaurant The Spinn, ended in voluntary liquidation. Running both at once, in public, is the substance of what Adam Thomas brings to a corporate stage on entrepreneurship. The platform underneath that is two decades of British primetime. Emmerdale carried him through almost a decade as Adam Barton from 2009. Waterloo Road framed his early career as Donte Charles and brought him back for the BBC reboot in 2023. I’m a Celebrity put him in front of a peak ITV audience and earned him a third-place finish in 2016, followed by co-hosting on Extra Camp. Strictly Come Dancing in 2023 added a live-broadcast performance credit while he was managing a recent diagnosis of rheumatoid arthritis, a condition he now discusses publicly on Good Morning Britain and This Morning. For corporate buyers, that record translates into a specific kind of stage product. He hosts awards, opens conferences, runs fireside panels and closes evenings. The broadcast training shows. Where the brief calls for it, he can speak to the founder track and to the experience of leading visible work through chronic illness. Key speaking topics Consumer brand building and founder operations Retail and hospitality entrepreneurship Television and broadcast careers Resilience while managing chronic illness Reality television and live performance Awards and event hosting Ideal for Corporate awards nights, gala dinners and team celebrations seeking a recognisable broadcast host Founder communities and SME audiences interested in consumer brand operations Retail, hospitality and FMCG events looking for a working-founder voice Workplace wellbeing audiences exploring chronic illness and high-output careers Audience outcomes A grounded view of what running a consumer hot sauce brand actually involves through retail and grocery stores An honest reading of what happened around the closure of The Spinn and what a founder takes from a public liquidation A first-person account of competing on Strictly Come Dancing with a recent rheumatoid arthritis diagnosis A warmer, looser room than a standard keynote slot, with broadcast-paced Q&A

Why organisations work with Jahkini Bisselink She sits inside Whetston Strategic Foresight, a practice built for long-range corporate planning, which means her insights arrive as briefable strategy inputs rather than generational commentary. She is one of the few speakers who is both a member of Generation Z and a trained foresight researcher of it, which closes the gap between authentic voice and analytical distance. Her UN Youth Representative work involved structured consultations with more than 4,000 young people, giving her data depth most generational speakers cannot match. Senior clients including Deutsche Telekom, the European Parliament, and Lloyds Banking Group have used her to shape leadership conversations about Gen Z, not as a panel novelty. She works in English and Dutch, and she presents to boards, HR functions, and customer experience teams without translating the message between them. Biography highlights Dutch United Nations Youth Representative, 2017 to 2019, elected through open national election. First UN General Assembly speech delivered at age 18. Youth expert at Whetston Strategic Foresight, Amsterdam, since 2020. TEDxYouth@Maastricht speaker, March 2019, “Why Youth Participation is Key”. Named in MIPAD (Most Influential People of African Descent) Class of 2023. Corporate clients include Deutsche Telekom, the European Parliament, Lloyds Banking Group, Rabobank, R/GA, and AVEVA. Biography A quarter of the workforce is now Generation Z, and most leadership teams are still describing them in language borrowed from coverage of millennials a decade earlier. The result is a steady mismatch between what organisations design for younger employees and customers, and what those groups actually want. Closing that gap is now a board-level problem, not an HR one. Bisselink works inside Whetston Strategic Foresight in Amsterdam, where her job is to translate generational research into corporate strategy. Whetston is a foresight practice, not a marketing agency, which shapes how her work lands: she briefs leadership teams the way a strategy consultant would, with a defined argument and named implications, rather than offering generational colour. Her credibility on Gen Z is built on two layers. She is a member of the generation, born in Amsterdam in 1999. She also spent two years as the Dutch United Nations Youth Representative, running structured consultations with more than 4,000 young people across the country and presenting their views at the UN General Assembly in New York. That fieldwork, conducted before she joined Whetston, is the data foundation under her current commercial work. Boards and HR functions at Deutsche Telekom, Lloyds Banking Group, the European Parliament, and Rabobank have used her to pressure-test assumptions about how their next generation of employees and customers actually decide. She was recognised in the MIPAD Class of 2023 for the same body of work. Key speaking topics Generation Z in the workforce The multigenerational workplace Future of customer experience Strategic foresight and generational trends Corporate purpose and youth activism Talent attraction and retention for the next generation Ideal for CHROs and heads of talent rebuilding attraction and retention strategies around a Gen Z-majority workforce CMOs and customer experience leaders whose growth segment is now Gen Z Executive teams and boards reviewing workforce, culture, and brand strategy through a generational lens Public sector and policy bodies that need a credible Gen Z voice in stakeholder conversations Audience outcomes A clearer read on what Gen Z employees and customers actually decide on, separated from common media generalisations. Specific implications for how attraction, retention, and customer strategy need to change inside the audience’s own organisation. A working understanding of the friction points between four working generations and where leaders are still managing on outdated assumptions. Direct exposure to a Gen Z researcher whose evidence base is consultation work, not commentary.

Why organisations work with Peter Avis A career from dishwasher to General Manager of Galvin at Windows at the London Hilton on Park Lane, giving him operational credibility with both frontline teams and executive leadership in the same room. Fifteen years inside the Virgin Group, working alongside Sir Richard Branson on the London Roof Gardens, Mont Rochelle and Kasbah Tamadot, where service culture is a measurable commercial asset. UK Restaurant Manager of the Year in 2009 and Chairman of the UK Guild of Restaurant Services, recognised credentials that translate hospitality language into commercially serious customer experience. A working operator’s view of employee engagement, not a consultant’s deck: how rosters, recognition and recruitment actually change guest outcomes. Biography highlights General Manager of Galvin at Windows and 10 Degrees Bar at the London Hilton on Park Lane from February 2020, succeeding Fred Sirieix. UK Restaurant Manager of the Year, 2009, while running Babylon Restaurant at The Roof Gardens, which won Best London Restaurant at the Visit London Awards in 2008. More than 15 years with the Virgin Group, including involvement in the launches of Virgin Limited Edition properties Mont Rochelle in South Africa and Kasbah Tamadot in Morocco. Chairman of the UK Guild of Restaurant Services and Fellow of the Institute of Hospitality. Recipient of the 2014 Richard Branson Special Award for Services to the Community and the 2014 Carey Award Manager of the Year. Awarded the Platinum Jubilee Medal in 2022 and inducted into the Seal of Excellence at the House of Lords for services to hospitality. Biography Service businesses can describe their brand promise clearly. The difficulty is keeping it intact across a 14-hour service, three sittings, a kitchen running short and a new starter on the floor. That gap, between corporate standard and the table the guest is actually sitting at, is the problem Peter Avis has spent a career solving. He began as a dishwasher in Liverpool and ran kitchens, floors and rooms up through the ranks at named London venues. By 2009 he was UK Restaurant Manager of the Year at Babylon Restaurant in The Roof Gardens, Kensington. Babylon had taken Best London Restaurant at the Visit London Awards a year earlier under his management. Fifteen years inside the Virgin Group followed, working closely with Sir Richard Branson and the Virgin Limited Edition team. He was part of the launch teams for Mont Rochelle in South Africa and Kasbah Tamadot in Morocco, brands where service is the product. In 2020 he was appointed General Manager of Galvin at Windows and 10 Degrees Bar at the London Hilton on Park Lane, succeeding Fred Sirieix. That breadth gives him an unusually grounded view of engagement, recognition and service culture. He chairs the UK Guild of Restaurant Services and holds Fellow status at the Institute of Hospitality. Boards and operational leaders book him because he can talk about engagement, retention and customer experience in the language of a working operator, not a consultant. Key speaking topics Customer service and guest experience Employee engagement in service businesses Building high-performing hospitality teams Leadership in service operations Delivering on a brand promise Recognition, retention and culture in frontline industries Ideal for Hospitality, leisure and retail leadership teams and operations directors Customer experience and service excellence functions across consumer-facing industries HR and people leaders working on engagement and retention in frontline workforces Conferences focused on service culture, brand delivery and operational excellence Audience outcomes A practical view of how recognition, recruitment and floor leadership change guest outcomes A clearer understanding of where brand promise breaks down between executive intent and frontline delivery Specific examples from named flagship operations rather than generic service theory Confidence that service excellence is a managed system, not a personality trait

Why organisations work with Mohamed Isa He has actually run the P&L. Former CFO of INOVEST B.S.C., a Bahrain Bourse-listed investment company, and former Regional Finance Manager at Unilever for the Middle East, North Africa and Turkey, he speaks about service and engagement from inside the numbers. Original published work behind the commercial argument. Chai Karak: A Customer Service Story is now in its third illustrated edition and used by management teams as a discussion tool for service culture. His content rests on a published book with a specific thesis. Native bilingual delivery. Equally fluent in Arabic and English, he can hold a Gulf executive audience in either language without flattening the argument, which matters for regional events and for global firms operating across the GCC. Track record across very different rooms. Booked sessions include Google, American Express, BASF, KPMG, and SDAIA (the Saudi Authority for Data and AI), giving him unusual range across multinationals, professional services and Saudi public-sector audiences. Personal experience that earns the airtime. The 2022 Everest Base Camp trek to 5,364 metres gives him a concrete reference point for talks on persistence and pressure. The story is his own. Biography highlights Former Chief Financial Officer of INOVEST B.S.C., a Bahrain Bourse-listed investment company, with prior senior finance roles at Unilever covering the Middle East, North Africa and Turkey Author of Chai Karak: A Customer Service Story, now in its third illustrated edition, with international keynote bookings drawn from the book including Google, American Express and BASF Contributing author to The Success Blueprint alongside Brian Tracy, recognised with a Quilly Award from the National Academy of Best-Selling Authors in the United States Holds CPA, MBA and Distinguished Toastmaster (DTM) credentials Trekked to Everest Base Camp at 5,364 metres, the experiential frame for his leadership keynotes Delivers in Arabic and English, with audiences including KPMG, SDAIA (Saudi Authority for Data and AI) and GGI Middle East & Africa Regional Conferences Biography In commoditised markets, the firm that competes on price loses. The firm that competes on service quality often wins on margin and retention, but most organisations cannot prove the link in their own numbers. Mohamed Isa spent more than a decade as Chief Financial Officer of INOVEST B.S.C., a Bahrain Bourse-listed investment company. Before that, he was Regional Finance Manager at Unilever, covering the Middle East, North Africa and Turkey. That background gives him an unusual angle on customer experience. He argues for it in the language of revenue, retention and margin. Chai Karak: A Customer Service Story is the centre of his commercial content. Now in its third illustrated edition, the book is used by managers as a discussion tool with their teams. Customers in price-driven categories have enormous switching power, so service quality is where margin actually gets defended. The book has driven keynote bookings at Google, American Express, BASF and KPMG, alongside regional engagements with SDAIA and GGI Middle East & Africa. The Everest Base Camp trek to 5,364 metres is the experiential frame he uses for leadership material on persistence and pressure. He delivers in Arabic and English, which makes him one of the few speakers in the Gulf who can hold an executive audience in either language without simplifying the content. Key speaking topics Customer experience and commercial performance Service culture in commoditised markets Employee engagement and profitability Sales growth and profit maximisation Leadership under pressure Resilience in demanding conditions Ideal for Chief Customer Officers and customer experience leaders responsible for tying service investment to commercial outcomes Chief Sales Officers and commercial leaders facing margin pressure in commoditised markets CHROs and engagement leaders looking for an evidence-based link between people experience and revenue Regional conferences and leadership events in the GCC where audiences mix Arabic and English speakers Audience outcomes A thesis on why service quality outperforms price in defending margin in commoditised markets A worked example of how engagement levels show up in the P&L, drawn from inside CFO experience A specific tool from Chai Karak that managers can put to work with their service teams A reframing of leadership and resilience anchored in a specific endurance experience the audience has not heard before A regionally-aware perspective from a speaker who has held Gulf, multinational and US-technology audiences in both Arabic and English