Organizational Agility

Why organisations work with Tom Cheesewright The Intersections methodology maps incoming macro trends against the specific stress points inside an organisation or sector; producing prioritised decision-points with the analysis behind them, not a generic forecast that leadership teams have to interpret themselves. The framework is teachable and licensable. Organisations leave with a repeatable process they can run internally, not a dependency on a single advisor. His published credentials – Future-Proof Your Business (Penguin; FT business book of the month) and High Frequency Change (Business Book Awards shortlist, 2020) – mean audiences arrive already oriented to his thinking. He does not need to spend the first third of a session building the intellectual case. A decade-plus of broadcast experience across BBC, Channel 4, and national press makes him unusually effective at translating complex AI and technology change for non-technical board audiences without losing analytical precision. Named clients across sectors – Google, Barclays, NASA, HMRC, BMW, Virgin Media, Visa – give procurement teams confidence in sector-agnostic credibility. This is not a speaker whose framework only works in one industry. Biography highlights Creator of the Intersections foresight methodology, now licensed and delivered to third-party organisations Author of High Frequency Change (LID Publishing, 2019) shortlisted, Business Book Awards 2020, ‘Leadership for the Future’ category Author of Future-Proof Your Business (Penguin Business Experts, 2020), Financial Times business book of the month Clients include Google, Barclays, NASA, HMRC, BMW, Visa, HSBC, Accenture, and Virgin Media and more than 30 Global 500 companies Regular contributor and broadcaster: BBC Breakfast, BBC Radio 4, Channel 4 Sunday Brunch, The Guardian, The Times, Evening Standard, The Daily Telegraph BEng in Mechatronics, Lancaster University; established as a full-time applied futurist in 2012 Biography Most organisations know they need to anticipate change. Very few have a structured way to do it. The annual strategic planning cycle and the technology roadmap were not designed to connect incoming macro trends to the specific decisions a leadership team faces this quarter. Tom Cheesewright built the Intersections methodology to close that gap. It maps macro trends, from AI capability shifts to demographic and regulatory change, against the existing pressures inside an organisation or sector, identifying the points where disruption will hit hardest and where meaningful opportunity sits. More than 30 Global 500 companies and government bodies, including NASA, HMRC, Google, and Barclays, have put the framework to work. His two business books establish the intellectual foundation. High Frequency Change (LID Publishing, 2019; shortlisted for the Business Book Awards 2020) sets out why organisations feel overwhelmed by the pace of change and what structural responses actually work. Future-Proof Your Business (Penguin Business Experts, 2020; Financial Times business book of the month) translates the methodology into practical tools for strategy teams. His sustained media presence – BBC Breakfast, Radio 4, Channel 4, The Guardian, The Times – means he is not an unknown quantity when he walks on stage. A mechatronics engineer by training, Cheesewright spent years in technology marketing and digital business before establishing himself as a futurist in 2012. That background – engineering logic, commercial experience, years of public communication about technology – is what keeps the Intersections work grounded. The output is not prediction. It is a structured process for stress-testing an organisation’s assumptions against what is actually coming. Key speaking topics AI and automation in strategic decision-making Scenario planning and applied foresight methodology Organisational agility and adaptive strategy Technology-driven disruption and competitive positioning The future of consumer behaviour and business models Change management in high-frequency environments Long-range strategic planning under uncertainty Ideal for Executive leadership teams and boards preparing long-range or scenario-based strategy Chief Strategy Officers and Chief Technology Officers navigating AI investment decisions Industry associations and sector bodies facing structural disruption from technology or regulation Conference audiences drawn from finance, technology, retail, government, or professional services sectors Audience outcomes A working understanding of the Intersections methodology and how to apply it to their own organisation’s planning process Clarity on which AI and technology developments are commercially significant in their sector, and which can be deprioritised A revised set of strategic questions, not just better answers to the existing ones Stronger language and frameworks for briefing boards and senior stakeholders on emerging technology risk and opportunity A clearer view of where their organisation is most exposed to macro-level disruption over the next three to five years

Why organisations work with Stephen Shapiro He treats innovation as a portfolio of small, structured bets rather than a culture programme, which is why his work lands with CFOs and operating leaders, not just innovation teams. His 25 Lenses framework, set out in Invisible Solutions, gives leadership teams a working tool for reframing the questions behind a stalled initiative, rather than another model to admire and shelve. He built and ran Accenture’s 20,000-person process and innovation practice, so the advice is grounded in operating a function at scale, not in observing one. Senior corporate audiences trust him with active programmes: 3M, P&G, Nike, Marriott, NASA, Microsoft, Capital One, and Johnson and Johnson are among the organisations that have brought him in to work on real innovation problems. The 2015 Speaker Hall of Fame induction and Senior Fellow appointment at The Conference Board signal that the speaking craft and the underlying research both meet a serious institutional bar. Biography highlights Senior Fellow, The Conference Board. 15-year career at Accenture, where he built the firm’s 20,000-person process and innovation practice. Inducted into the Speaker Hall of Fame (CPAE) by the National Speakers Association in 2015. Author of seven books, including Best Practices Are Stupid, named 800-CEO-READ’s best innovation and creativity book of the year, and Invisible Solutions, an INDIE Award winner. Industrial Engineering, Cornell University; Certified Speaking Professional (CSP) designation; six-year term on the NSA Board of Directors. Has worked with leadership teams in over 50 countries, including 3M, P&G, Marriott, Nike, NASA, Microsoft, Capital One, Honda, and Johnson and Johnson. Biography Most corporate innovation programmes fail in the same place. They generate ideas faster than the operating model can absorb them, and the executive committee eventually quietens down because the cost is visible and the return is not. The problem is rarely a shortage of creativity. It is a missing discipline for choosing which questions to spend money on. That is the problem Stephen Shapiro has spent twenty-five years working on. At Accenture he co-led the business process reengineering practice, then built the firm’s 20,000-person process and innovation practice. The shift from efficiency work to growth work shaped the argument that runs through his books: innovation is an operating capability, not a culture, and it can be managed with the same rigour as any other portfolio. His seven books trace that argument. Best Practices Are Stupid, named 800-CEO-READ’s best innovation and creativity book of the year, makes the case for small structured bets over large transformational programmes. Invisible Solutions sets out 25 Lenses for reframing the questions behind a stalled initiative. Pivotal, published in 2024, takes the same discipline into how organisations create stability while continuing to change. The recurring thesis is that better questions are cheaper and more useful than more answers. The institutional credentials reinforce the work. He is a Senior Fellow at The Conference Board, was inducted into the Speaker Hall of Fame (CPAE) in 2015, and holds the Certified Speaking Professional designation. Clients including 3M, P&G, Nike, Marriott, NASA, and Microsoft have brought him in for active innovation programmes rather than thought-leadership set pieces, which is the more useful test of where his work actually lands. Key speaking topics Innovation as a managed corporate discipline Question reframing and problem definition Portfolio approaches to innovation investment Culture and team composition for innovation Stability and adaptability in uncertain markets Growth strategy beyond best-practice benchmarking Ideal for CINOs, heads of innovation, and R&D leaders running enterprise programmes CEOs and strategy leaders trying to convert innovation activity into commercial results Transformation sponsors and operating committees rebuilding the innovation function after a stalled programme Large industrials, financial services, consumer goods, and healthcare organisations with complex internal innovation portfolios Audience outcomes A working method for reframing the strategic question behind a stalled initiative, drawn from the 25 Lenses framework A clear case for replacing large transformational bets with structured small ones, and the financial logic to defend it internally A diagnostic for which innovation activities are producing learning and which are producing motion Specific examples of how named Fortune 500 clients have restructured innovation portfolios, with the trade-offs made visible Language a senior leader can use the next morning to challenge their own innovation roadmap

Why organisations work with Rob Hosking He has made decisions in 999 response situations where the cost of a poor call is measured in lives, and he can translate that experience into language a leadership team or frontline workforce will actually listen to His own breakdown, suicide plan and PTSD diagnosis sit at the centre of his keynote, which is why men’s forums, wellbeing networks and emergency-services audiences book him to start conversations that other speakers can only describe The “What’s in Your Vest?” framework gives audiences a concrete tool, built from a real police equipment vest, for thinking about the communication, composure and curiosity they carry into pressure Chris Evans nicknamed him “The Mighty Motivator” on national radio, and that platform, alongside Channel 4, Talk TV and GB News, has built the public profile that lets him land in front of senior corporate audiences at the London Stock Exchange, Kellogg’s and Heathrow Biography highlights Former frontline Police Officer with Police Scotland TEDx speaker, “Always Choose Happiness”, TEDxUWE Author of Lessons from the Frontline – Your Unexpected Guide to True Happiness (Fisher King Publishing) Shortlisted for Best Newcomer at the 2024 Speaker Awards Featured on the Chris Evans Breakfast Show (Virgin Radio), Channel 4, Talk TV and GB News Co-founder of Rise of Happiness, Contributor to The Growth Hub, Associate Trainer for Wellity, trained mental health first aider Worked with the NHS, Kellogg’s, London Stock Exchange, Heathrow Airport, Parker Meggitt, Secret Escapes, LetterOne, NI Water and Bedfordshire Police Biography Most workplace conversations about pressure are theoretical. Rob Hosking spent his early career as a frontline officer with Police Scotland, attending 999 calls where every decision had a tight clock and a real consequence. The practical question for any leader, of how people stay clear-headed, communicate well and keep performing when the operating environment is hostile, is the question his career was built to answer. Hosking left policing after a single shift in which he witnessed a young man take his own life and a colleague die of a heart attack. Months earlier, in July 2018, he had planned to take his own life and was interrupted by his dog. He has since been diagnosed with PTSD and trained as a mental health first aider. That sequence is the substance of his keynote, not its preamble, and it is what allows him to speak to men’s networks, emergency services and leadership audiences with a credibility that policy and academic content cannot match. The work has earned a public platform. Chris Evans dubbed him “The Mighty Motivator” on Virgin Radio, and he has appeared on Channel 4, Talk TV and GB News. His TEDx talk “Always Choose Happiness” was delivered at TEDxUWE, and his book Lessons from the Frontline – Your Unexpected Guide to True Happiness was published by Fisher King Publishing. He was shortlisted for Best Newcomer at the 2024 Speaker Awards. His “What’s in Your Vest?” framework uses the contents of an officer’s equipment vest as a way of asking audiences what tools they carry into pressure, including communication, composure, clarity and curiosity. He has delivered this material for the London Stock Exchange, Kellogg’s, Heathrow Airport, the NHS, Parker Meggitt, Secret Escapes, NI Water, LetterOne and Bedfordshire Police, with men’s mental health, wellbeing, resilience and adaptability as the recurring themes. Key speaking topics Performance under pressure Adaptability and managing change Mental health in the workplace Resilience and stress management Psychologically safe leadership Decision-making in high-stakes environments Workplace wellbeing culture Ideal for HR, wellbeing and DEI leads programming mental health, resilience or men’s network events Leadership and management teams operating in high-tempo, high-consequence environments such as emergency services, healthcare, transport and infrastructure Internal conferences, all-hands and away-days where the brief is to open up the conversation on pressure and performance Wellbeing weeks, mental health awareness campaigns and employee network launches Audience outcomes A frank vocabulary for talking about pressure, trauma and mental health at work, drawn from a speaker who has lived it The “What’s in Your Vest?” model as a shared reference point teams can return to after the session A clearer view of how sustained stress degrades judgement, communication and team trust Specific habits and behaviours, taken from operational policing, for staying decisive when conditions are unstable Permission, particularly in male-heavy environments, to speak earlier when something is wrong

Why organisations work with Nick Jankel He works with senior executives as a peer rather than an outsider. His position lets him challenge leadership teams in the room and stay engaged across the programmes that follow, which is the difference between a keynote that lands and a keynote that fades by the next quarter. Bio-Transformation® (BTX®) is one of the few leadership frameworks built from medical science and philosophy of science rather than consulting practice. The argument that change fails when leaders apply machine logic to living systems is a defensible intellectual position, not a packaging exercise. His Cambridge Triple First in Medicine and Philosophy of Science, combined with twenty-five years applying the framework inside organisations, gives senior leaders a rare combination: a scientist’s argument about human behaviour and a practitioner’s instinct for what works in the room. Across roughly 250 executive leadership and transformation programmes for organisations including Unilever, Microsoft, HSBC, LEGO, Genentech, NHS, and Intel, the methodology has shaped the development of approximately 100,000 senior leaders and executives. His keynotes are designed as interventions: customised, experiential, and built to move leaders toward leading change, AI transition, or transformation, rather than simply describing why it matters. Biography highlights Cambridge Triple First (summa cum laude) in Medicine and Philosophy of Science; clinical medicine at UCL Co-founder and CEO of Switch On Leadership, designer of executive leadership and transformation programmes for organisations including Unilever, Microsoft, HSBC, LEGO, Genentech, NHS, and Intel Creator of the Bio-Transformation® (BTX) methodology, a neuroscience-based framework for individual, team, and organisational change Roughly 250 executive leadership development and transformation programmes designed and delivered, shaping the development of approximately 100,000 senior leaders and executives Author of multiple books on leadership and transformation, including Now Lead the Change (2020) and Switch On (2014); work translated into Chinese Lectured at Yale, Oxford, London Business School, Sciences Po, and UC Berkeley; media coverage in the Financial Times, The Times, The Economist, and The Guardian Transformation coach on BBC and MTV television series; spoke at the Aspen Ideas Festival, Talks@Google, and The Economist Summit Biography Most senior leaders are now asked to lead change, AI transition, and transformation in parallel, often without the time to recover between cycles. The standard answer is to equip them with better strategy. The harder answer, and the one Nick Jankel has spent twenty-five years working on, is that under pressure most leaders default to protecting rather than adapting, and no amount of strategic clarity rewrites that biology. Jankel arrived at this argument by an unusual route. He studied medicine and philosophy of science at Cambridge, graduating with a Triple First, before training in clinical medicine at UCL. He then moved into brand strategy at TBWA/Chiat Day on accounts including PlayStation and Nike. Bio-Transformation® (BTX®), the methodology he later built, draws on all three: a clinician’s view of human systems, a philosopher’s account of how knowledge changes under pressure, and a practitioner’s understanding of how people actually choose. As co-founder of Switch On Leadership, Jankel applies BTX through senior executive interventions, leadership team development, and enterprise-wide programmes for organisations including Unilever, Microsoft, HSBC, LEGO, Genentech, NHS, and Intel. Roughly 250 programmes and 100,000 leaders have been built around the methodology to date. He has explored the underlying ideas in books including Now Lead the Change (2020) and Switch On (2014), and lectured at Yale, Oxford, London Business School, Sciences Po, and UC Berkeley. What separates his keynote work is the deliberate refusal to treat the keynote as a speech. The session is designed as an intervention, customised to a leadership group’s actual change agenda and built to move people, not only inform them. The Financial Times, The Times, The Economist, and The Guardian have covered his work; he has spoken at the Aspen Ideas Festival, Talks@Google, and The Economist Summit, and hosted transformation-focused series for the BBC and MTV. Key speaking topics Executive leadership development under pressure Leading change, AI transition, and transformation Neuroscience of organisational change and human adaptation Adaptive leadership and senior team capability Leadership for the age of generative AI Bio-Transformation® methodology and applied complexity science Ideal for C-suite and senior leadership teams leading transformation, AI transition, or large-scale organisational change CHROs and Chief Learning Officers commissioning executive leadership development programmes at top-50, top-100, or top-500 leader scale Boards and executive committees seeking a science-backed perspective on why standard leadership development underdelivers in conditions of sustained pressure Innovation, transformation, and AI leads in regulated or complex sectors including pharma, financial services, and government Audience outcomes Senior leaders leave with a working understanding of why their organisation’s last change programme stalled at the human level, framed through the Control-and-Protect vs Create-and-Connect distinction at the heart of BTX® Practical tools for regulating stress responses and shifting leadership defaults under live pressure, applicable inside the room and after the event A shared language for naming the human dynamics of change at senior team level, so the work continues without him A clearer view of what generative AI specifically asks of leaders, distinct from what it asks of technology functions Visible movement, not only information: the session is designed to leave leaders ready to lead the next phase of change, not only to think about it

Why organisations work with Jennifer Vessels The P.E.A.C.E. Framework gives transformation a structured language and methodology: not abstract change theory, but a tested roadmap built from live engagements inside organisations including Adobe, Cisco, and Novartis She brings Silicon Valley operational experience applied globally, having led transformation programmes across EMEA and Asia, she translates insider knowledge of how the world’s most innovation-intensive organisations actually work into practical approaches for complex, multinational businesses She is an active CEO running transformation programmes concurrently with her speaking engagements, meaning her insights reflect current deployments, not retrospective case studies Her work on generational integration: aligning Gen Z talent, AI capability, and experienced human capital, addresses a workforce tension that most change and transformation speakers do not tackle with equivalent specificity Through the Executive Growth Alliance (EGA), she connects audiences to a live community of F100 leaders navigating the same challenges, giving organisations access to a peer learning network beyond the event itself Biography highlights CEO of Next Step, Silicon Valley consulting firm leading business transformation for global enterprises since 2006 Founder, Executive Growth Alliance: a global peer community of Fortune 100 leaders focused on future-of-work and AI adoption Creator of the P.E.A.C.E. Framework (Purpose, Exploration, Action, Collaboration, Empowerment), deployed across organisations including Adobe, Cisco, Google, IKEA, Microsoft, Novartis, and Schneider Electric Awarded «Best Technology Speaker ’24» (IOFM, Diversified Communications) Author of «No Clue, No Fear: Navigating Storms of Change» and «How Leaders are REALLY Winning with Technology» Featured by EFMD, the World Economic Forum, the Institute of Directors, the San Jose Mercury News, and The New York Times MBA, San Jose State University; MS Occupational Psychology, University of London Early career: international business development at Tandberg (acquired by Cisco); Director of Global Sales Operations at Tandem Computers Biography Leadership thinking built for the Industrial Age is not built for what organisations are experiencing now. Most change programmes assume that if the strategy is sound and the technology is right, transformation will follow. It does not. The missing variable is almost always how leaders are thinking, and what they are willing to let go of. Jennifer Vessels has spent two decades inside that gap, working as CEO of Next Step across Silicon Valley, EMEA, and Asia. Her client list includes Adobe, Cisco, Google, IKEA, Microsoft, Novartis, and Schneider Electric: organisations navigating business model change, AI adoption, and leadership redesign at scale. From that operational experience, she developed the P.E.A.C.E. Framework: a structured methodology giving leaders a repeatable roadmap through disruptive change rather than a case for why change is necessary. What distinguishes her position is its currency. She is not drawing on past engagements. As an active CEO running transformation programmes alongside her speaking work, the examples she brings to audiences reflect live challenges rather than archived successes. She also founded the Executive Growth Alliance, a community of F100 leaders using collaborative challenge-resolution as a vehicle for building future-readiness collectively. Her forthcoming book, «Emergence: How Leaders Break Free from Outdated Thinking,» extends her framework into a broader argument about the leadership models that are no longer fit for purpose, and what replaces them. Key speaking topics AI Adoption and Human-Centred Integration Change Leadership and Organisational Transformation Future of Work and Generational Integration P.E.A.C.E. Approach for Leading Through Change Silicon Valley Innovation Applied to Global Business Business Model Redesign in an AI Era Ideal for CEOs and senior leadership teams navigating business model transformation or AI adoption programmes CHROs and people leaders managing generational integration, workforce redesign, and future-of-work strategy Transformation leads and change management functions inside large multinational organisations Leadership conference audiences where the appetite is for operational credibility over academic theory Audience outcomes A structured framework (P.E.A.C.E.) that gives teams shared language and a repeatable approach to leading through uncertainty Clearer understanding of why AI adoption and transformation programmes stall at the leadership level – and specific approaches to address it Practical tools for integrating generational diversity: particularly Gen Z talent alongside experienced human capital and AI capability A more precise view of how Silicon Valley’s most transformation-intensive organisations actually drive change, applied to the audience’s own context Mindset shift from managing disruption defensively to positioning it as a source of competitive advantage

Key speaking topics Formula 1 race strategy Data-driven decision-making High-performance teamwork Leading under pressure Engineering excellence in elite sport Women in motorsport and engineering Real-time risk assessment Ideal for Executive leadership teams Strategy and operations leaders Engineering and technical organisations Diversity and inclusion programmes in STEM sectors Audience outcomes Clear understanding of how race strategy is built from live data and scenario planning Insight into decision-making under extreme time pressure Practical perspectives on teamwork in elite performance environments Greater awareness of pathways into engineering and motorsport Why organisations work with Ruth Buscombe Direct experience of strategic decision-making at the highest level of global sport Ability to translate complex technical environments into clear business-relevant lessons Experience working across multiple Formula 1 teams Credible advocate for diversity in engineering and high-performance industries Biography Ruth Buscombe brings frontline Formula 1 strategy experience to organisations seeking sharper decision-making in high-performance environments. Her career spans race strategy and engineering roles with Ferrari, Haas and Sauber, where she held senior strategy responsibilities within a team that achieved a sixth-place Constructors’ Championship finish. Working at the heart of Formula 1, she has operated in data-intensive, time-critical settings where decisions are made live and outcomes are immediate. Her expertise lies in translating complex data into clear strategic calls, aligning technical teams under pressure, and executing race plans in dynamic and unpredictable conditions. A first-class engineering graduate of the University of Cambridge, her academic work included a master’s thesis on Drag Reduction System conducted in conjunction with the FIA. This technical foundation underpins her structured approach to problem-solving, risk assessment and performance optimisation. Beyond the pit wall, Ruth serves as an on-air strategy analyst for F1 TV, providing expert insight into race dynamics and decision-making at the highest level of global sport. She is also an ambassador for Dare to be Different, supporting initiatives that encourage greater participation of women in engineering and motorsport. For corporate audiences, Ruth offers a rare perspective on strategy execution, teamwork and leadership drawn from one of the most competitive and technologically advanced arenas in the world.

Why organisations work with Terence Mauri He gives leadership teams a defined decision framework, DARE (Data, Agility, Risk, Evolution), drawn from his Wiley and Thinkers50 book, that turns “respond to disruption” from a slogan into a working method. His vantage point sits across operating roles, not commentary alone: founder of Hack Future Lab, Entrepreneur Mentor in Residence at MIT, visiting professor at IE Business School. Senior audiences can tell the difference. The content is built for the AI era without becoming a technology lecture. The argument is about how executives think, choose, and govern when technology cycles are shorter than planning cycles. He writes for a senior business readership through a monthly Inc.com column, “Future Proof,” which means the room hears arguments that have already been pressure-tested in print. Biography highlights Founder of Hack Future Lab, a global management think tank focused on leadership, AI, and disruption. Author of The Upside of Disruption (Wiley, in partnership with Thinkers50, 2024), centred on his DARE framework. Earlier books include The Leader’s Mindset and The 3D Leader. Entrepreneur Mentor in Residence at MIT and visiting professor at IE Business School. Inc.com columnist, author of the “Future Proof” column. Described by Thinkers50 as “an influential and outspoken thinker on the future of leadership.” Biography The hardest part of leading through disruption is not recognising that the environment has changed. It is changing the way a senior team decides while the business still has to deliver this quarter. That gap, between awareness and operating practice, is the question Terence Mauri has spent his work addressing. His most recent book, The Upside of Disruption, was published by Wiley in 2024 in partnership with Thinkers50. It introduces the DARE framework, Data, Agility, Risk, Evolution, as a way of organising executive decisions when conditions will not stabilise. Earlier books, The Leader’s Mindset and The 3D Leader, traced the same thread through the language of mindset and leadership behaviour. The institutional ground underneath the work matters. Mauri founded Hack Future Lab as a global management think tank, and holds active posts as Entrepreneur Mentor in Residence at MIT and visiting professor at IE Business School. He writes the “Future Proof” column for Inc.com, which is where many of the arguments arrive in public before they appear in a keynote. Thinkers50, the management ranking authority, has called him “an influential and outspoken thinker on the future of leadership.” For a senior team weighing whether to put a speaker in front of their own leadership, the practical question is sharper: he gives them a structured way to talk about decisions in conditions of uncertainty, drawn from a published framework rather than a slide deck. Key speaking topics Leadership in the age of AI Decision-making under uncertainty Future readiness and organisational agility Disruption as a strategic input, not a threat Executive mindset and unlearning Innovation and growth in fast-changing markets Ideal for CEOs and executive committees setting strategy in conditions where AI and market shifts have shortened planning horizons. CHROs and chief learning officers redesigning leadership development for senior cohorts. Boards and transformation leads asking how the organisation should make decisions, not just which technology to adopt. Audience outcomes A working vocabulary for how senior leaders make decisions when the operating context is actively changing. The DARE framework as a structure for diagnosing where the leadership team is strong and where it is exposed. A sharper read on the difference between adopting AI and leading through the AI era. A set of named behaviours, around unlearning, calculated risk, and trust, that senior teams can return to after the keynote.

Why organisations work with Zana Goic Petricevic Her SOUL Framework® is a registered trademark with a published book at its centre, not a proprietary slide deck but a structured, repeatable model that organisations can keep using through her books long after the engagement ends. She holds faculty standing inside the institutions that credential the field itself: faculty member at CRR Global, Leadership Circle Ambassador in Europe, and a contributor to PwC’s coaching and leadership development programmes across EMEA. That places her inside the leadership-development industry’s credentialing infrastructure, a position most keynote speakers on leadership do not hold. She works as a coach and programme contributor within PwC’s EMEA leadership development network, meaning her frameworks have been tested inside one of the most scrutinised professional development environments in the world. Her corporate background in the oil and gas and pharmaceutical sectors gives her a specific kind of credibility with executives who are impatient with leadership development that hasn’t been tested under commercial pressure. Named clients include TikTok, UniCredit, PwC, Sandoz, Zalando, and Capgemini, whose University she has opened the Game Changers leadership programme for in two consecutive years, a spread that shows she works across sectors and leadership cultures rather than a single industry vertical. Biography highlights Founder of Bold Leadership Culture, an EU and UK-based leadership development and coaching consultancy Author of Bold Reinvented (built around the trademarked SOUL Framework®) and Leading on the Edge Faculty member of CRR Global; Leadership Circle Ambassador in Europe; Leadership Circle Profile certification coach Coach, tutor, and mentor within PwC’s EMEA coaching and leadership development programmes Named client engagements include PwC, Capgemini University, TikTok, UniCredit Bank, and EU institutions Certified CPCC, ICF-PCC, and ORSCC; trained Immunity to Change facilitator Holds degrees from the University of Zagreb and Leeds Beckett University; corporate background in oil and gas and pharmaceutical sectors Biography Most organisations treat change as something to survive. The harder truth is that the same conditions of volatility that expose weak leadership are also where the strongest leadership is built, and most teams never learn to use them that way. Zana Goic Petricevic’s work starts at that gap: between the leadership organisations articulate under pressure and the leadership they actually practise. Her approach is anchored in the SOUL Framework®, a trademarked model for leadership development introduced in Bold Reinvented: Next Level Leading with Courage, Consciousness, and Conviction. Her second book, Leading on the Edge, extends the argument, mapping the specific self-protective patterns, passivity, over-control, emotional distance, that cause high-capability leaders to default to safety over impact. Together, they form a coherent body of published work on why capable leaders underperform under pressure. Before founding Bold Leadership Culture, she held senior corporate communications and marketing roles in the oil and gas and pharmaceutical sectors – industries where the distance between stated and actual leadership behaviour carries a direct commercial cost. As a faculty member of CRR Global and Leadership Circle Ambassador in Europe, she operates inside the credentialing infrastructure of the leadership development field, not simply adjacent to it. She also works as a coach and programme contributor within PwC’s EMEA leadership network. Her client base spans technology, banking, pharmaceuticals, retail, and professional services: TikTok, UniCredit, Sandoz, Zalando, PwC, and Capgemini University, alongside EU institutional programmes. The consistent thread is leadership teams with strong technical or commercial capability whose default behaviours, individual or collective, are quietly limiting what the organisation around them can achieve. Key speaking topics Leadership capability in complexity and change Self-protective leadership patterns and how to shift them Bold leadership culture Change management and organisational transformation Relationship-centred and conscious leadership Executive development and coaching frameworks Scaling leadership capacity across teams Ideal for C-suite executives and senior leadership teams facing significant cultural or strategic transition CHROs and L&D leads designing or commissioning executive development programmes Leadership teams in professional services, banking, technology, and pharmaceuticals where risk-aversion or protective behaviours are limiting performance Organisations seeking a leadership development speaker whose work can be extended through structured frameworks and published material Audience outcomes A working command of the SOUL Framework® and how it maps onto their own leadership context The specific self-protective patterns, control, distance, and pleasing, that cause capable leaders to retreat under pressure instead of stepping up, and how to interrupt them Why an organisation’s performance tends to track the consciousness of its leaders, and what that implies for how they develop their teams Language and models for the bolder leadership conversations that teams typically avoid A reframe of change from an obstacle to be managed into a position to lead from

Why organisations work with Robin Speculand Direct, exclusive access to the inside story of DBS Bank’s transformation from «best bank in Singapore» to repeated «World’s Best Bank» winner, captured through C-suite interviews and translated into a method other organisations can apply. Proprietary implementation assessments and tools, including the Implementation Compass and the Ticking Clock model, that give leadership teams a structured way to diagnose where their strategy is breaking down. Co-author with Antonio Nieto-Rodriguez of the Strategy Implementation Playbook, the most current step-by-step reference work in a field most consultancies still treat as adjacent to strategy. Two and a half decades specialising solely in the implementation problem at Bridges Business Consultancy, with foundational client engagements at Singapore Airlines and a global luxury group, and current work extending the same discipline into AI and digital transformation. Biography highlights Founder and CEO, Bridges Business Consultancy Int; co-founder, Strategy Implementation Institute; co-founder, Digital Leadership Specialists. Author of nine books, including World’s Best Bank (Amazon #1 bestseller, translated into seven languages) and Implement (2024). Co-nominated for the Thinkers50 Ideas into Practice Award (2021) with former DBS CEO Piyush Gupta. Educator for Duke CE, IMD, and adjunct faculty at Singapore Management University. Frequent speaker at the Global Peter Drucker Forum and ambassador for the Forum in Singapore; featured on CNN, BBC, CNBC, Channel News Asia, and Forbes. Author of six Harvard-listed case studies on DBS Bank’s digital transformation. Biography DBS Bank was, for years, an unremarkable regional player. A decade later, it had been named World’s Best Bank by Euromoney, Global Finance, and The Banker in successive years, and Harvard had filed it among the most significant digital transformations of the era. Robin Speculand had direct access to the C-suite throughout. World’s Best Bank: A Strategic Guide to Digital Transformation is the published account of how the change was actually executed, not a retrospective tribute. That access matters because most strategy literature stops at the decision. Speculand founded Bridges Business Consultancy in 2000 specifically because he saw executives talking about strategy with almost no operating language for implementation. Twenty-five years later, the field he helped name has its own institute, of which he is co-founder, and a body of work that includes nine books, six Harvard-listed case studies, and the Strategy Implementation Playbook co-authored with Antonio Nieto-Rodriguez. His 2024 book Implement: Doing it Right in a Digital World extends the same discipline into AI-era transformation. His proprietary tools, the Implementation Compass and the Ticking Clock model, give boards a way to locate where execution is breaking down: governance, pace, capability, behaviour, or measurement. Singapore Airlines was an early client. A global luxury group used the work to anchor its first digital programme. The teaching footprint, Duke CE, IMD, Singapore Management University, NUS, reflects how seriously serious institutions now take implementation as a discrete competence. He was co-nominated with then-DBS CEO Piyush Gupta for the Thinkers50 Ideas into Practice Award in 2021, the practitioner counterpart to the main Thinkers50 ranking. The point is not the recognition. It is what the nomination signals: that the lessons of one of the decade’s most-studied transformations have been codified in a form other organisations can use. Key speaking topics Transformation in an AI-driven world Strategy implementation Digital transformation Execution and operating discipline Lessons from the DBS Bank transformation Leadership in change programmes Organizational Agility Ideal for CEOs, COOs, and chief strategy officers leading enterprise-wide transformation Boards governing multi-year digital or operating-model change Banking and financial services leadership teams benchmarking against DBS Senior teams preparing strategy off-sites where implementation, not formulation, is the constraint Audience outcomes A clear language for diagnosing where their own strategy is breaking down in implementation The DBS playbook is a comparable, not a case study, with the levers their own organisation can pull A structured view of transformation as governance and capability work, not a technology purchase Specific instruments (Implementation Compass, Ticking Clock), leaders can take back into their next strategy review

Why organisations work with Nick Fry He ran the management buyout of Honda’s F1 team for a nominal sum in 2009, then won both the Drivers’ and Constructors’ Championships that same season. There are very few executives anywhere who can speak from inside a turnaround that extreme. He has led at two distinct scales of performance organisation: a 700-person independent team operating on survival economics, and Mercedes AMG Petronas F1 as a global OEM works operation. Most senior teams need both lenses. His career predates F1 by 24 years at Ford Motor Company, including running Aston Martin Lagonda through the DB7 launch. He speaks credibly to industrial leaders, not only to motorsport audiences. He served roughly five years as a UK Business Ambassador under Prime Ministers Brown and Cameron, giving him a working view of how British engineering competes globally. His book “Survive. Drive. Win.” (Atlantic Books, 2019), with a foreword by Bernie Ecclestone, sets out the Brawn GP year in operational detail rather than as motorsport nostalgia. Biography highlights CEO of Brawn GP, the team that won the 2009 Formula One Drivers’ and Constructors’ World Championships in its only season. CEO of Mercedes AMG Petronas F1 from 2010 to 2013, following Mercedes’ acquisition of Brawn GP. Co-author of “Survive. Drive. Win.” (Atlantic Books, 2019), foreword by Bernie Ecclestone. UK Business Ambassador appointed by Prime Ministers Gordon Brown and David Cameron. Non-Executive Chairman of McLaren Applied, appointed October 2021. 24 years at Ford Motor Company, including Managing Director of Aston Martin Lagonda during the DB7 programme. Biography In late 2008, Honda withdrew from Formula One with almost no notice. The team based in Brackley had weeks to find a buyer or close. The CEO, with technical director Ross Brawn, negotiated a management buyout for a nominal sum, secured an interim engine supply from Mercedes, and ran the operation through the winter on a fraction of its previous budget. The team won both World Championships the following season, with Jenson Button taking the Drivers’ title. Brawn GP existed for one year, and won everything available to it. That season is the central case Nick Fry now teaches. He set it out in “Survive. Drive. Win.” (Atlantic Books, 2019), co-written with Ed Gorman and with a foreword by Bernie Ecclestone. The book is a working account of how leadership decisions are made when the organisation has no margin, not a victory memoir. Mercedes acquired the team in 2010 and Fry stayed on as CEO of Mercedes AMG Petronas F1 until 2013, taking a 700-person independent operation into integration with a global OEM works programme. Before Formula One, he spent 24 years at Ford Motor Company. Roles included product planning on the Ford Escort RS Cosworth and the RS200, and Managing Director of Aston Martin Lagonda during the DB7 launch and the move from handbuilt-only production at Newport Pagnell to higher-volume manufacturing at Bloxham. He then ran Prodrive as Managing Director from 2001, before joining BAR and Honda in Formula One. He served roughly five years as a UK Business Ambassador, appointed by Prime Ministers Gordon Brown and David Cameron. He is currently Non-Executive Chairman of McLaren Applied, the company awarded the FIA contract for the 2026 Formula One engine control system, and Chairman of the esports organisation Fnatic. Key speaking topics Leadership under existential pressure Turnaround and restructure in high-performance organisations Decision-making with incomplete information Integration of a small operation into a global parent British engineering and high-performance manufacturing Formula One as an operating model Ideal for CEOs and senior executives facing a forced restructure, funding shock, or major integration Boards weighing the leadership profile required for a turnaround Industrial, engineering, and manufacturing leadership teams Operating committees in performance-driven cultures, including motorsport, aerospace, and elite engineering Audience outcomes A working account of how a senior team made decisions during a survival period in which conventional planning was not possible. A clear view of how leadership behaviours need to change between a small independent organisation and an integrated works operation inside a global OEM. Specific examples of which Brawn GP decisions worked, which did not, and what the CEO would do differently with hindsight. A more honest reading of what Formula One actually demonstrates about high-performance management, separated from the marketing version.

Key speaking topics Technology leadership in high-performance sport Data strategy and analytics in Formula 1 IT infrastructure in complex, fast-moving environments ESG and sustainability in motorsport operations Digital transformation in elite teams Cross-functional leadership across technical and operational teams Ideal for CIO and senior technology leadership events Motorsport, engineering and advanced manufacturing conferences ESG and sustainability forums Leadership audiences in high-performance sectors Audience outcomes Insight into how technology underpins competitive performance in Formula 1 Understanding of data-driven decision-making in time-critical environments Practical perspectives on aligning IT, facilities and ESG responsibilities Clarity on leading technical teams in complex, high-pressure settings Why organisations work with Gary Foote Direct experience leading technology strategy inside a Formula 1 team. Recognised within the UK CIO community for sustained professional impact. Combines technical depth with operational and ESG responsibility. Offers real-world insight from elite motorsport environments applicable to complex organisations. Biography Gary Foote operates at the intersection of technology, performance and operational complexity as Chief Information Officer of the Haas F1 Team. In one of the world’s most demanding competitive environments, he leads technology strategy while also holding responsibility for facilities and ESG, aligning digital capability with organisational performance and governance. His work sits at the core of how elite motorsport teams use data, infrastructure and systems to compete. With around two decades of technical and leadership experience across international motorsport, he brings first-hand insight into how high-performance teams integrate IT, operations and sustainability to drive results under pressure. Gary’s contribution to the profession has been recognised through repeated inclusion in the CIO 100 Awards UK, reflecting sustained impact within the UK technology leadership community. He is also a Fellow of the British Computing Society, underlining his standing within the industry. Beyond his executive role, he serves as a co-opted trustee of Tove Learning Trust and as a trustee of SSNAP, contributing governance and strategic oversight experience alongside his corporate responsibilities. For organisations navigating digital transformation, data-led decision-making and cross-functional leadership, Gary offers a rare perspective from inside Formula 1 and NASCAR operations, translating lessons from high-stakes sport into practical insights for complex, performance-driven businesses.

Why organisations work with Aidan McCullen A working library of change thinking. The Innovation Show has put him in long-form conversation with hundreds of named authors and practitioners on transformation, which feeds directly into the frameworks he brings into a room. A book with institutional weight. Undisruptable is a Wiley title with a foreword by Visa founder Dee Hock, and sits on a defined three-part argument about reinvention rather than a generic change pitch. Credentialled by Thinkers50. The 2025 Innovation Award places him among a small group of named voices that the management research community treats as serious on this topic. A practitioner seat at Trinity. He built and teaches the Emerging Technology Trends module at Trinity Business School, which forces his material to hold up under repeated MBA-level scrutiny. Reinvention as lived experience. A decade as an Ireland international rugby player, then digital lead at Bauer Media, then Head of Innovation at RTE, then author and board director, gives him standing to talk about personal reinvention without it sounding theoretical. Biography highlights Author of Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life, Wiley, with a foreword by Dee Hock, founder of Visa. Recipient of the Thinkers50 Innovation Award in 2025. Host and creator of The Innovation Show, broadcast on RTE Ireland and Finland’s Business FM. Adjunct Professor at Trinity Business School, Trinity College Dublin, where he developed the Emerging Technology Trends module. Non-Executive Director at National Broadband Ireland. Former Ireland rugby international with more than 100 senior appearances for Leinster, Toulouse and London Irish. Biography Reinvention is the part of change leadership that organisations consistently underprice. Strategy decks are easy. Sustaining the personal and cultural shift after the deck is signed off is where most transformation programmes quietly break, which is the territory Aidan McCullen has spent the last decade mapping. His book Undisruptable, published by Wiley with a foreword by Visa founder Dee Hock, sets out a three-part argument: change as opportunity, the cognitive biases that block it, and the language leaders need to carry an organisation through it. The book sits alongside The Innovation Show, his interview platform, where he has worked through the material in long-form conversation with several hundred named authors, founders and academics on change and innovation. That output earned him the Thinkers50 Innovation Award in 2025 and an adjunct seat at Trinity Business School, where he built the Emerging Technology Trends module. He also serves as a Non-Executive Director at National Broadband Ireland, which keeps the work close to live infrastructure decisions rather than pure commentary. His own track record is the unusual part of the case. A decade as an Ireland rugby international with Leinster, Toulouse and London Irish, followed by digital ecosystem work at Bauer Media, the Head of Innovation role at RTE, and now author, broadcaster and board director, gives him direct experience of the cost of reinvention, which is what senior audiences tend to want to interrogate when the topic is on the agenda. Key speaking topics Permanent reinvention as a leadership discipline Change management and transformation programmes Cognitive bias and decision-making under change Emerging technology trends for senior leaders Innovation culture and operating models Personal reinvention and career transitions Communicating change inside large organisations Ideal for CEOs, COOs and transformation leads running multi-year change programmes CHROs and senior HR leaders responsible for leadership development and culture Boards and executive committees stress-testing the organisation’s capacity to keep changing Innovation, strategy and digital leaders who own the operating-model side of reinvention Audience outcomes A working model for treating reinvention as a continuous capability, not a one-off programme Specific named cases (including Fujifilm) of organisations that survived structural disruption, and what they did differently A clearer view of the cognitive biases that stall senior teams during change Language and analogies leaders can use to carry their own organisations through reinvention A short reading list of the most useful change thinkers, drawn from his interview catalogue