Empreendedorismo
Fundadores, disruptores e investidores que compreendem o que é preciso para construir algo do zero
Speakers Associates represents 283 speakers on Empreendedorismo, including Michael Lyon, Neri Karra Sillaman, Itai Green, Diana Verde Nieto, David S. Kidder, Albert Riba, Chris Endersby, Dhar Mann, Danny Rensch e John Mackey.
Most growth capital still flows through the same networks it always has, leaving credible founders outside those networks structurally underfunded. Senior teams know the talent exists. The harder question is how to source it, back it, and build the surrounding infrastructure that turns a fundable founder into a scaled company.
Senior leaders are being asked to hold their nerve and deliver in conditions that do not stabilise. The harder problem is not strategy on a whiteboard, it is the personal discipline to make clean decisions when the conditions are punishing, the timeline keeps moving, and the people around them are watching how the leader behaves under load.
Most founders who build a niche business never get the chance to sustain it across six decades of industry upheaval. The music business has been rebuilt three times in a working lifetime, by vinyl, by digital, by streaming. Staying commercially relevant through that, with the same clients, is its own discipline.
Competing head-to-head against entrenched incumbents is a losing game for most challengers. The question leaders keep returning to is how you find a commercial position others have written off, build a business model that fits it, and scale without drifting into the fight you cannot win. Most organisations default back to the hub; the useful conversation is about the discipline required not to.
Most organisations know the goals they want to achieve. Fewer have the thinking required to pursue them when conditions deteriorate or complexity compounds. Leaders default to what worked before. Teams fragment when pressure peaks rather than cohere when it matters most. The gap between strategic ambition and actual execution is rarely a skills problem, it is a mindset and behaviour problem that standard leadership development does not address.
Most consumer brands either grow fast and lose their identity, or hold their identity and never reach scale. Founders who try to write social and environmental standards into a business from day one face a sharper version of the same trade-off, because every supply chain decision compounds. The question for boards backing challenger brands is whether purpose can survive the move from a kitchen experiment to a hundred-million-pound P&L.
Capital, talent and opportunity still concentrate around the same networks, while the workforce, the customer base and the founder pool look nothing like that. Most diversity work has not changed who actually gets funded, hired or promoted. Organisations need people who can build the communities and pipelines that move resources, not run another sentiment programme.
Consumer brands that prove traction in a domestic market still routinely fail to cross into institutional investment or new geographies. The constraint is rarely the product. It is the financial architecture, the investor narrative, and the operational discipline that most founders never acquire.
For two decades, the economics of distribution favoured the hit. Digital shelves, open-source tooling and cheap production have quietly inverted that logic, and most organisations still plan their assortment, pricing and manufacturing as if scarcity were the default. The unresolved question for commercial leaders is how to build a growth strategy when niche demand, zero-cost copies and distributed production are each reshaping the economics at the same time.
Most organisations say they want breakthrough innovation but design approval processes that guarantee safe outcomes. The ideas most likely to create new categories are also the ones expert consensus will most reliably reject. Getting something genuinely new to market requires a method for staying in motion when the evidence argues against you.
Most scale-up B2B brands sound interchangeable by the time they hit Series B. The founder’s original conviction has been smoothed out by committee, the website reads like three competitors stitched together, and the sales team is selling on features because nothing else feels defensible. The cost shows up later, in pricing pressure, in hires who cannot articulate why they joined, and in a market that treats the company as a commodity.
Personal accountability collapses in most organisations the moment conditions turn genuinely difficult. Leaders invest heavily in resilience programmes, but rarely in the culture of honest personal ownership that makes resilience possible. The gap between stated values and actual behaviour is widest precisely when it matters most.