Cristiana Pace
Sport and motorsport organisations face hard sustainability questions from regulators, sponsors, and broadcasters, but most still treat ESG as a communications exercise. The gap between net zero pledges, FIA accreditation requirements, and real operating change is widening. Boards now need someone who can take a sustainability strategy and convert it into engineering decisions, supplier choices, and disclosed numbers.
Cristiana Pace is a former FIA Formula 1 engineer and the founder of Enovation Consulting, the agency that turns sustainability commitments in sport into measured operating change for teams, federations, and rightsholders.
Full Profile
Why organisations work with Cristiana Pace
- She has translated FIA environmental accreditation, ISO 14001, ISO 20121, and carbon footprint methodologies into delivery work for Williams Racing, Haas, Scuderia AlphaTauri, Silverstone Circuit, and AS Roma.
- Her Sustainable Motorsport Index is the first independent benchmark of motorsport stakeholders against UN SDGs and ESG criteria, which gives buyers a defensible reference point when their own disclosures are scrutinised.
- She built a doctoral research base at Coventry University on low-carbon socio-technical transitions in motorsport, so her advice to boards is grounded in evidence, not sector folklore.
- Enovation Consulting won the 2025 King’s Award for Enterprise in International Trade, the first sports sustainability agency to receive it, an indicator of operational scale across more than 60 organisations worldwide.
- She speaks credibly to engineers, commercial leadership, and federation governance in the same room, which matters when sustainability decisions cut across all three.
Biography highlights
- Founder and CEO, Enovation Consulting, B Corp certified and FIA environmentally accredited sustainability agency for sport.
- PhD in Sustainability and Strategic Management, Coventry University; Honorary Research Fellow at the Centre for Business in Society.
- First woman to work trackside with the FIA’s technical departments in Formula 1.
- Former Business Development Manager at Williams Advanced Engineering, where she led work on Formula E battery supply.
- Member of the FIA Environment and Sustainability Commission and Chair of the eSC Sustainability Commission.
- Board member of BASIS, the British Association for Sustainable Sport, and Visiting Professor at Bologna Business School.
- Recognised by The Guardian and the Women’s Engineering Society among the UK’s Top 50 Women in Engineering, 2021.
- 2025 King’s Award for Enterprise in International Trade, awarded to Enovation Consulting.
Biography
The motorsport industry has spent two decades building safety as an engineering discipline. Sustainability is the next system to build, and the methods are not yet settled. Cristiana Pace has spent her career inside that transition, first trackside with the FIA, then on battery technology at Williams Advanced Engineering, then in doctoral research on how the sector decarbonises.
Enovation Consulting, which she founded in 2018, is the operating expression of that work. The agency advises Formula 1 teams, federations, and circuits on FIA environmental accreditation, ISO 14001 and ISO 20121 certification, carbon footprint calculation, and ESG reporting. Clients include Williams Racing, Haas, Scuderia AlphaTauri, Silverstone Circuit, Motorsport UK, and AS Roma, with services now spanning football, tennis, sailing, and athletics.
Her Sustainable Motorsport Index sits behind a lot of that work. It benchmarks motorsport stakeholders against UN SDGs and ESG criteria, using only public disclosures, which puts disclosure pressure on the sector itself. In 2025, Enovation Consulting won the King’s Award for Enterprise in International Trade, the first sports sustainability agency to do so, recognising scale across more than 60 organisations.
She holds a PhD from Coventry University on low-carbon socio-technical transitions in motorsport, sits on the FIA Environment and Sustainability Commission, chairs the eSC Sustainability Commission, and serves on the BASIS board. The technical depth means she can sit in front of an engineering team or a federation board and be useful in both rooms.
Key speaking topics
- Sustainability strategy for sport and motorsport
- ESG reporting and disclosure in sport
- The decarbonisation of motorsport and the energy transition
- Technology transfer from motorsport to industry
- Diversity and STEM in engineering
- Purpose-driven leadership in high-performance environments
- Innovation under regulatory and competitive pressure
Ideal for
- Boards and CEOs of sports rightsholders, federations, and clubs facing ESG and net zero scrutiny
- Heads of sustainability, ESG, and corporate affairs in consumer brands, mobility, and energy companies
- Senior engineering and operations leaders responsible for translating sustainability commitments into delivery
- Sponsorship and partnership leadership teams at brands aligning marketing spend with credible sustainability narratives
Audience outcomes
- A clearer view of what credible sustainability looks like once you remove the marketing layer
- A framework for moving from net zero pledges to disclosed operating data
- Direct examples of how Formula 1 teams, federations, and circuits are turning ESG into engineering and procurement decisions
- A sharper sense of where sport sits inside the wider energy transition and what stakeholders will demand next
- A practical reference point for benchmarking sustainability performance using the Sustainable Motorsport Index