Jen Sincero
Engagement programmes keep failing because the people they target do not believe their own future is theirs to build. Internal mobility, retention, and discretionary effort stall when individuals have written themselves out of their own potential before any policy intervention reaches them. Confidence, money beliefs, and habit are the unaddressed substrate beneath most people strategies.
Jen Sincero is a number-one New York Times bestselling author and success coach whose work helps employers reach audiences whose engagement is blocked by self-limiting beliefs about money, confidence, and habit.
Full Profile
Why organisations work with Jen Sincero
- Her four Badass books have sold more than five million copies in over forty languages, which gives audiences immediate familiarity and a shared vocabulary before she takes the stage.
- She speaks directly to the part of an engagement and retention problem that policy cannot fix: what people privately believe about their own potential, their right to earn, and their capacity to change a habit.
- Her audiobook narration of You Are a Badass won the 2014 Audie Award from the American Audio Publishers Association, evidence that the delivery itself, not only the writing, holds an audience.
- She is a regular speaker at the Pennsylvania and Massachusetts Conference for Women, which gives her a track record at the scale and format most women’s leadership programmes commission.
- She is one of the few keynote names that consistently lifts attendance and registration for internal empowerment, mental fitness, and money mindset events without requiring topical reframing for each booking.
Biography highlights
- Number-one New York Times bestselling author of You Are a Badass, with over five million copies sold and translation into more than forty languages
- Author of four titles in the Badass series, including You Are a Badass at Making Money, also a New York Times bestseller
- 2014 Audie Award winner from the American Audio Publishers Association for narration of You Are a Badass
- Featured speaker at the Pennsylvania and Massachusetts Conference for Women
- Media credits include the New York Times, Forbes, Fast Company, Bloomberg, The Dr. Oz Show, Oprah Magazine, Success Magazine, and The Howard Stern Show
- BA in English, Colorado College, 1987
Biography
You Are a Badass became a slow-burn phenomenon after its 2013 release, climbing the New York Times bestseller list and staying there for years. The book reframed personal success as a problem of belief and habit rather than information. Jen Sincero wrote it, narrated it, and won the 2014 Audie Award from the American Audio Publishers Association for the audiobook.
The Badass series now runs to four titles, including You Are a Badass at Making Money and Badass Habits, with combined sales of more than five million copies across forty languages. Sincero’s central argument is that the gap between what people say they want and what they do is held in place by inherited beliefs about money, worth, and what they are allowed to want. Closing that gap is the work of her books, coaching, and stage material.
Her speaking practice is built for audiences inside organisations that have already tried policy answers to engagement and retention. She speaks at the Pennsylvania and Massachusetts Conference for Women, at corporate empowerment events, and at executive retreats where the brief is to shift what people privately believe is available to them. Her style is direct, comedic, and unapologetically practical, designed for action rather than reflection.
Before the Badass books, Sincero was a freelance writer in Los Angeles and a workshop facilitator with the women’s entrepreneurial network Ladies Who Launch. She holds a BA in English from Colorado College. Her media credits include the New York Times, Forbes, Fast Company, Bloomberg, Oprah Magazine, The Dr. Oz Show, and The Howard Stern Show.
Key speaking topics
- Money mindset and wealth psychology
- Self-limiting belief and confidence
- Habit formation and behaviour change
- Personal motivation and empowerment
- Women’s leadership and entrepreneurship
Ideal for
- CHROs and people leaders running engagement, retention, and internal mobility programmes
- Heads of DEI and women’s leadership networks commissioning conference and ERG keynotes
- Sales, broker, and advisor conferences where money belief and personal confidence determine output
- Internal empowerment, mental fitness, and culture moments inside large organisations
Audience outcomes
- A direct, named language for the beliefs that quietly limit individual performance
- Specific habit-change tools drawn from Badass Habits, applicable from the day after the event
- A money-mindset frame that connects personal earning beliefs to commercial behaviour
- Higher attendance and registration energy around internal empowerment programming
- A shared reference that people leaders can carry into one-to-ones and team conversations
Talks
A keynote on identifying the limiting beliefs that hold individual potential in place and the habit work required to move past them.
Key takeaways:
- A working diagnostic for the inherited beliefs that block earning, confidence, and action
- Habit-change tools drawn from Badass Habits, sized for use the week after the event
- A direct, comedic delivery designed to convert insight into next-day behaviour