Jen Sincero
#1 New York Times bestselling author of You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life
- Success coach and motivational speaker, helping people transform their personal and professional lives through books, seminars, and coaching.
- Author of multiple bestselling self-development books, known for blending humor, practicality, and a bold approach.
- Runs a global business while continuing to write, speak, and coach, encouraging others to live with confidence and purpose.
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Jen Sincero's 2025 Biography
Meet Jen Sincero
Jen Sincero is the #1 New York Times bestselling author of You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life. As a success coach and “motivational cattle prod,” Jen helps
people across the world transform their personal and professional lives through her books, seminars, speaking engagements, products, and newsletters.
As a highly sought-after speaker, Jen shares her signature brand of motivational comedy with everyone from women entrepreneurs and multinational corporations to non-profits and educational institutions. She has run her business from all corners of the globe and continues writing, speaking, coaching and encouraging people to live lives of unbridled awesomeness.
With over 5 million copies sold and available in 40+ languages, You Are a Badass continues to grow in popularity around the world.
The 2017 follow-up, You Are a Badass at Making Money: Master the Mindset of Wealth, is based on Sincero’s own transformation from a frustrated forty-year-old living in a converted garage to a successful business owner traveling the world in style. It is written with the same inimitable sass, down-to-earth humor, and blunt practicality that made You Are a Badass an indomitable bestseller and Jen a celebrated voice in the world of self-development.
Her latest addition, You Are a Badass Every Day, is a tiny but mighty book of inspirational reminders, prompts, habit-forming tips and loving, motivational spankings to “keep you on track as you hurtle towards greatness.”
Jen and her work have appeared in a variety of media outlets including the New York Times, The Dr. Oz Show, Oprah Magazine, Success Magazine/Radio, Money Magazine, Comedy Central, Forbes, FastCompany, Bloomberg, Interview, Cosmo and The Howard Stern Show. Her other books include the 2002 semi-autobiographical novel, Don’t Sleep with Your Drummer.
Jen Sincero's 2025 Talks & Topics
When we find ourselves stuck in a rut, be it in our personal, professional, physical or spiritual lives, the most common culprits holding us back are our own thoughts and beliefs. Bestselling author and motivational cattle prod, Jen Sincero, uses the story of her own transformation – from a broke-ass writer living in a garage to a bestselling success coach traveling the world in style – to illustrate the steps everyone can use to make radical, positive changes in their lives. Attendees will gain insight into their own limiting thoughts and beliefs, the tools to shift their mindsets, the ability to create successful habits and the inspiration to stay hellbent for glory until they reach their goals.
Jen Sincero's Latest Books
You Are a Badass® (Ultimate Collector's Edition): How to Stop Doubting Your Greatness and Start Living an Awesome Life
#1 NEW YORK TIMES BESTSELLER • MORE THAN 5 MILLION COPIES SOLD
The first ever self-development book to help millions of people around the globe transform their lives using humor, irreverence, and the occasional curse word—now with an exclusive new chapter on the power of intuition and inspiring reader testimonials, as well as an updated foreword and reader’s guide
In this refreshingly entertaining guide to reshaping your mindset and your life, mega-bestselling author and world-traveling success coach Jen Sincero serves up 28 bite-sized chapters full of hilarious and inspiring stories, sage advice, loving yet firm kicks in the rear, and easy-to-implement exercises to help you:
Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want.
Shift your energy and attract what you desire.
Create a life you totally love. And start creating it NOW.
Make some damn money already. The kind you’ve never made before.
By the end of You Are a Badass, you’ll understand how to blast past what’s holding you back, make some serious changes, and start living the kind of life that once seemed impossible.
Badass Habits: Cultivate the Awareness, Boundaries, and Daily Upgrades You Need to Make Them Stick
New York Times best-selling author Jen Sincero gets to the core of transformation: habits – breaking, making, understanding, and sticking with them like you’ve never stuck before.
Badass Habits is a eureka-sparking, easy-to-digest look at how our habits make us who we are, from the measly moments that happen in private to the resolutions we loudly broadcast (and, erm, often don’t keep) on social media.
Habit busting and building goes way beyond becoming a dedicated flosser or never showing up late again–our habits reveal our unmet desires, the gaps in our boundaries, our level of self-awareness, and our unconscious beliefs and fears. Badass Habits features Jen’s trademark hilarious voice and offers a much-needed fresh take on the conventional wisdom and science that shape the optimism (or pessimism?) around the age-old topic of habits.
The book includes enlightening interviews with people who’ve successfully strengthened their discipline backbones, new perspective on how to train our brains to become our best selves, and offers a simple, 21 day, step-by-step guide for ditching habits that don’t serve us and developing the habits we deem most important.
Habits shouldn’t be impossible to reset–and with healthy boundaries, knowledge of–and permission to go after–our desires, and an easy to implement plan of action, we can make any new goal a joyful habit.
You Are a Badass Every Day: How to Keep Your Motivation Strong, Your Vibe High, and Your Quest for Transformation Unstoppable: The little gift book that will change your life!
For anyone who has ever had trouble staying motivated while trailblazing towards success, YOU ARE A BADASS EVERY DAY is the concise, crystal clear companion which will keep you fresh, grateful, mighty, and driven.
In one hundred exercises, reflections, and cues that you can use to immediately realign your mind and keep your focus unwavering, this guide will show you how to keep the breakthroughs catalyzed by Sincero’s iconic books YOU ARE A BADASS and YOU ARE A BADASS AT MAKING MONEY going.
Owning your power to ascend to badassery is just the first step in creating the life you deserve–YOU ARE A BADASS EVERY DAY is the accountability buddy you can keep in your back pocket to power through obstacles, overcome the doubts that hold you back from greatness, and keep the fires of determination roaring while you reach your goals.
You Are a Badass at Making Money: Master the Mindset of Wealth
From the author of You Are A Badass, the New Your Times bestselling book everyone is talking about.
YOU ARE A BADASS AT MAKING MONEY is the book you need if you’ve spent too much time watching money land in your bank account and then roll through your fingers. Jen Sincero went from living in a converted garage to traveling the world in 5-star luxury in a matter of years, and knows all too well the layers of BS one can get wrapped up in around money, as well as what it takes to dig your way out.
In this funny, fascinating and practical book she goes in-depth on how powerful our thoughts are and how our bank accounts are mirrors for our beliefs about money. YOU ARE A BADASS AT MAKING MONEY combines laugh out loud comedy with life-changing concepts, all boiled down into manageable, bite-sized tips so that YOU can put them into practice and get life changing results.
You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life (John Murray One)
Practical, funny, implementable advice and stories that will help you understand why you are how you are, how to love what you can’t change, how to change what you don’t love, and how to be a badass all the time.
THE NEW YORK TIMES BESTSELLER EVERYONE IS TALKING ABOUT
YOU ARE A BADASS IS THE SELF-HELP BOOK FOR PEOPLE WHO DESPERATELY WANT TO IMPROVE THEIR LIVES BUT DON’T WANT TO GET BUSTED DOING IT
In this refreshingly entertaining how-to guide, bestselling author and success coach, Jen Sincero, serves up 27 bitesized chapters full of hilariously inspiring stories, sage advice, easy exercises, and the occasional swear word, helping you to:
– Identify and change the self-sabotaging beliefs and behaviours that stop you from getting what you want
– Create a life you totally love. And create it NOW
– Make some damn money already. The kind you’ve never made before.
By the end of You Are a Badass, you’ll understand why you are how you are, how to love what you can’t change, how to change what you don’t love, and how to use The Force to kick some serious ass.
Don't Sleep With Your Drummer
At twenty-eight, Jenny Troanni has decided to become the rock goddess she was always meant to be. Items on her new to-do list include:
1) Quit going-somewhere copywriting job and get going-to-band-practice job.
2) Break up with Hootie and the Blowfish-lovin’ boyfriend.
3) Hang out in skanky bars. Meet musicians.
4) Cash in pension and buy kickass guitar amp.
5) Team up with sex-crazed guitar genius/best friend Lucy Stover Hanover II.
After auditioning every musician in the greater Los Angeles area—including the deluded, deranged, and underaged—Jenny finds the perfect lineup, and 60-Foot Queenie is born. But while reveling in free tequila shots, autograph hunters, and other perks of minor stardom, Jenny realizes with a shock that 60-Foot Queenie is poised to become even bigger than she imagined. Suddenly, she’s learning the real lessons of Rock and Roll High School, including the danger of trusting a record company executive who ties a ponytail in his goatee, and the ten telltale signs your bass player is living in your practice space.
Part diary, part crash course in rock stardom, Don’t Sleep with Your Drummer is a hilarious, no-holds-barred guide through the pleasures and pitfalls of the music industry—from the beginning to the bitter end, and back again.
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