Joanna Gasiorowska

Global sport is no longer a soft category. Tournament awards, sponsorship calls, and athlete partnerships now sit on the same risk register as supply chain exposure and sanctions screening. Boards underwriting Olympic, FIFA, or Gulf-hosted properties want a working read on how those institutions actually operate, not a highlights reel.

Joanna Gasiorowska is a senior sports broadcaster at Al Jazeera English who has reported the FIFA corruption scandal, Russian doping revelations, and the awarding of the World Cup to Russia and Qatar from inside the live news cycle for almost two decades.

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Why organisations work with Joanna Gasiorowska

  • A working read on the geopolitics of global sport from someone who has covered the FIFA corruption scandal, Russian doping, and the awarding of the World Cup to Russia and Qatar as live news, not as commentary after the fact.
  • Front-line tournament experience across the Summer and Winter Olympics, European football championships, the Ryder Cup, Diamond League athletics, and FIFA World Cup qualifiers across the Middle East and Africa.
  • A senior anchor’s stage craft, drawn from presenting live bulletins on Al Jazeera English’s Newshour and AJNewsgrid since the channel’s 2006 launch, plus prior on-air work at ITN and Sky Sports.
  • A view of the Gulf’s role in global sport that is informed by being based inside the region’s flagship international broadcaster, useful for clients running events, sponsorships, or partnerships tied to Qatar, Saudi Arabia, and the wider region.

Biography highlights

  • Senior sports presenter, reporter and producer at Al Jazeera English since the channel’s launch in 2006, with on-air roles on Newshour and on the daily social media programme AJNewsgrid.
  • Previously a sports reporter on ITV’s Evening News and a daily sports presenter on the ITV News Channel, with additional reporting experience at Sky Sports.
  • Reported across the Summer and Winter Olympics, the 2012 European football championships in Poland, the Ryder Cup, Diamond League athletics, and FIFA World Cup qualifiers across the Middle East and Africa.
  • Covered the FIFA corruption scandal, Russian doping revelations, and FIFA’s awarding of the 2018 and 2022 World Cups to Russia and Qatar.
  • BA from City, University of London.

Biography

The corruption scandal that took down a generation of FIFA officials, the Russian doping revelations that pulled state athletes out of two Olympic cycles, and the World Cup awards to Russia and Qatar all broke as live news on the same handful of international channels. Al Jazeera English was one of them, and Gasiorowska was inside its sports operation as those stories landed.

She has been with Al Jazeera English since the channel went on air from Doha in 2006, presenting live sports bulletins on Newshour and on the daily social media programme AJNewsgrid. The reporting CV around it is wide: Summer and Winter Olympics, the 2012 European football championships in Poland, the Ryder Cup, Diamond League athletics, FIFA World Cup qualifiers across the Middle East and Africa.

Before Doha she came up through UK network news. She reported sport for the UK’s ITN, including on ITV’s Evening News and as a daily sports presenter on the ITV News Channel, with additional reporting work at Sky Sports. She holds a BA from City, University of London.

The result for a buyer is a speaker who can read the geopolitics of global sport from the inside of a newsroom that has covered every major case of the last twenty years, and can do it on stage with a senior live anchor’s timing.

Key speaking topics

  • The geopolitics of global sport
  • Sports governance, FIFA, and the IOC
  • Doping, corruption, and sports integrity
  • The Gulf as a host market for global sport
  • Olympic and World Cup tournament cycles
  • Sports broadcasting and live news craft

Ideal for

  • Heads of partnerships, sponsorship leads, and CMOs underwriting Olympic, FIFA, or Gulf-hosted sports properties
  • Corporate affairs and risk leads scoping reputational exposure on sports governance, doping, and host-nation politics
  • Event organisers running sports industry conferences, after-dinner programmes, and panel sessions on tournament strategy
  • Communications teams briefing executives ahead of major tournaments hosted in the Middle East

Audience outcomes

  • A working map of how FIFA, the IOC, and major federations actually award tournaments and police themselves
  • A clearer view of why doping and corruption cases recur, and what changes after each cycle
  • A read on the Gulf’s strategic positioning in global sport from inside a regional broadcaster
  • Front-line colour from the Olympics, the World Cup, the Ryder Cup, and Diamond League athletics that informs sponsorship, partnership, and event decisions

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