Customer Experience & Marketing

Why organisations work with Costantino Roselli He treats the avatar economy as an operating model, not a marketing channel. His core argument to boards is that avatar-native businesses need their own P&L, audience strategy, and creative pipeline, separate from the corporate website. He runs NTZNS as a working laboratory for the thesis, so the case studies he brings are commercial rather than conceptual. The Gabby digital fashion case, generating around $25,000 monthly within 18 months, is the worked example he uses to show what a single avatar-native operator can produce. He sits inside the institutional conversation through the Metaverse Fashion Council advisory board and the Metaverse Standards Forum, which gives boards a sense of where industry consensus is forming on interoperability, identity, and IP. He is one of the few speakers in this category who connects transmedia storytelling craft to commercial outcomes, which matters for brands that need narrative depth across owned channels, gaming, and creator platforms. Biography highlights Founder and CEO of NTZNS (NeTiZeNS), an immersive innovation studio building avatar-economy ventures. Advisory board member, Metaverse Fashion Council. Member, Metaverse Standards Forum. Speaker, Delphi Economic Forum IX, on the panel “Beyond the Hype: The Metaverse and its Future Hurdles”. Author of Million Dollar Chest: Pick Yourself and Become Unstoppable (2018). Founder of Weird Authentic People, an early digital branding agency using avatars and AI-led storytelling for client communication. Biography The avatar economy is mostly being run by the wrong people inside large companies. Marketing teams that built corporate websites are being asked to design digital fashion drops, transmedia worlds, and creator-led revenue lines, and the results read as expensive experiments rather than businesses. Roselli’s central argument is that this is structural. Avatar-first commerce demands its own operating unit. NTZNS, the studio he founded and leads, is the working test of that thesis. The company builds avatar-native ventures, mentors digital-only creators, and packages the playbook for brands trying to move past pilots. The reference case Roselli cites publicly, a fifteen-year-old creator in Argentina generating around $25,000 a month through an avatar-led fashion line, is used as a deliberate provocation to boards: a single distributed operator can already produce material revenue from this category. His institutional footprint gives the argument standing. He sits on the advisory board of the Metaverse Fashion Council, holds a seat in the Metaverse Standards Forum, and speaks regularly inside the policy circuit, including the Delphi Economic Forum panel on the metaverse and its hurdles in 2024. The point of those affiliations, in his framing, is to track where interoperability, identity, and IP standards are settling, because those are the variables that determine whether avatar businesses are durable. What separates Roselli from most metaverse commentators is that he treats storytelling as a commercial discipline. Transmedia worldbuilding, in his account, is not creative dressing on top of a technology stack. It is how avatar-native ventures earn audience loyalty across gaming, social, and owned channels at the same time, and it is the variable most brands fail to invest in seriously when they enter the category. Key speaking topics Avatar economy as an operating model Transmedia storytelling for consumer brands Generative AI in worldbuilding and creator economies Digital fashion and luxury in immersive environments Future of work, identity, and digital citizenship Metaverse standards, interoperability, and IP Ideal for CMOs, chief brand officers, and digital strategy leads at consumer brands evaluating digital fashion, gaming, and creator-led commerce. Innovation and venture teams inside fashion, luxury, beauty, entertainment, and media groups. Foresight and strategy teams looking for a substantive, commercially grounded view of the metaverse beyond the 2022 hype cycle. Audience outcomes A clear operating distinction between metaverse marketing, where existing functions can deliver, and avatar-native business, where they cannot. A specific revenue lens on digital fashion, creator commerce, and avatar IP, with named examples of what working models look like. A framework for deciding which categories of audience and revenue justify a dedicated avatar-native unit. A practical view of where standards work on interoperability and identity is heading, and what that means for long-term IP decisions.

Why organisations work with Rebecca Minkoff Two decades of operating the same brand through three retail eras: department store, direct-to-consumer digital, and the post-pandemic rebuild. Few founder speakers have run their own brand long enough to talk credibly about all three. A working playbook for founder reinvention. After losing 70% of revenue in 2020, Minkoff repositioned the business; she can speak to the operational decisions that recovery actually required. Convening power with other women founders. Through the Female Founder Collective and the Superwomen podcast, she has interviewed and worked alongside operators like Katie Couric, Bozoma St. John and Jessica Alba, and brings that network into the room. A published thesis on founder behaviour. “Fearless” (HarperCollins Leadership, 2021) sets out the specific rules she used to build and rebuild the brand, giving audiences a single argument to react to rather than a career retrospective. Biography highlights Founder and Co-Creative Director of Rebecca Minkoff, established 2005, distributed across 900+ stores worldwide and own retail in New York, San Francisco, Los Angeles, Hong Kong, Tokyo and Korea. Founder of the Female Founder Collective (2018), a network of 9,000+ women-led businesses providing education, mentorship and strategic resources. Author of “Fearless: The New Rules for Unlocking Creativity, Courage, and Success” (HarperCollins Leadership, 2021). Host of the “Superwomen with Rebecca Minkoff” podcast, with guests including Katie Couric, Bozoma St. John and Jessica Alba. Recipient of the Accessories Council Breakthrough Designer Award (2011). Active member of the CFDA (Council of Fashion Designers of America). Biography The Morning After Bag was designed in 2005 by a 24-year-old who had moved to New York at 18 to work in fashion. Twenty years later, that handbag is still in production, the brand carries Rebecca Minkoff’s name across 900 stores, and the founder has had to rebuild her own company more than once to keep it there. That second part is where she becomes useful to organisations. Minkoff has run the Rebecca Minkoff brand through the collapse of department store retail, the rise of direct-to-consumer digital, and a pandemic that erased 70% of her business in a single year. The business she now operates is structurally different from the one she founded, and she has had to make every one of those changes herself. In 2018, she founded the Female Founder Collective, now a 9,000-member network for women-led businesses, and launched the Superwomen podcast, where she has interviewed founders and operators including Katie Couric, Bozoma St. John and Jessica Alba. In 2021 she published “Fearless” with HarperCollins Leadership, a book that sets out the specific operating rules she used to build the brand and stay in business. The Accessories Council named her Breakthrough Designer in 2011. She is an active CFDA member. The more interesting credential, for a senior buyer, is that she has run the same name-on-the-door consumer brand for two decades, which is not a position many founders reach. Key speaking topics Founder reinvention after market shock Building and scaling a consumer brand Direct-to-consumer and digital retail Women in entrepreneurship and access to capital Brand longevity over multiple retail eras Networks and mentorship for women founders Risk-taking and rule-breaking in brand building Ideal for Founders, CEOs and senior commercial leaders at consumer brands navigating channel disruption or category decline. Heads of DTC, brand and customer for retail and consumer-goods companies rebuilding after demand shocks. Corporate networks and ERGs for women in leadership, particularly those focused on entrepreneurship and progression to founder roles. Investor, accelerator and venture-platform audiences working with women-led portfolios. Audience outcomes A specific operator account of how a consumer brand survives twenty years of retail change, told by the person whose name is on the building. A concrete view of what founders actually do after a 70% revenue loss, beyond the post-mortem narrative. A picture of how networks like the Female Founder Collective change the funding and mentorship arithmetic for women-led businesses. The argument from “Fearless” in the founder’s own words, including which of the rules held under pressure and which did not.

Why organisations work with Shiza Shahid She has built a global non-profit alongside a Nobel laureate and a viral consumer brand from the ground up, which gives boards a credible voice on what purpose looks like inside a P&L rather than on a slide. Our Place put a specific commercial bet on multicultural cooking and on cookware made without PFAS, PTFE and PFOA. She can speak about how a values position becomes a product specification and a category position. Through NOW Ventures and her AngelList partnership, she has seen hundreds of early-stage decks from mission-led founders. She can tell a corporate audience which purpose-led strategies are creating real growth and which are positioning. Her arc from McKinsey analyst to non-profit CEO to consumer founder to seed investor gives her language that translates across the room, from a CFO to a brand lead to an innovation team. Biography highlights Co-founder and founding CEO of the Malala Fund, established in 2013 with Malala Yousafzai to advance girls’ education in Pakistan and across Africa. Co-founder and Co-CEO of Our Place, the direct-to-consumer kitchenware brand behind the Always Pan, launched in 2019. Founder of NOW Ventures, an early-stage fund launched in 2017 in partnership with AngelList, backing mission-driven technology startups. Author of Dinner at Our Place: Recipes for Gathering, published by HarperCollins in 2025 with eleven chefs and tastemakers. BA, Stanford University, graduated with University Distinction; former business analyst, McKinsey & Company, Dubai. Named to TIME’s 30 Under 30 People Changing the World and Forbes’ 30 Under 30 Social Entrepreneurs; honoured as a Tribeca Disruptive Innovator. Biography A teenage activist in Islamabad set up a summer camp for Malala Yousafzai and other Pakistani girls in 2009. Three years later, after Malala was shot, that camp became the foundation for the Malala Fund. Shiza Shahid was the founding CEO, working alongside Malala and her father Ziauddin to build a global organisation focused on girls’ education in Pakistan, Nigeria, Kenya and Sierra Leone. The Malala Fund was a lesson in scaling a mission. The Our Place chapter, which started in 2019 with husband Amir Tehrani and co-founder Zach Rosner, was a lesson in scaling a product. The brand bet that multicultural cooking and toxin-free cookware were a commercial proposition, not a niche, and the Always Pan answered that bet with a 30,000-person waitlist on release. NOW Ventures, launched in 2017 with AngelList, is the third lens. Shahid writes early cheques into mission-led founders in technology, with an explicit emphasis on women and diverse entrepreneurs. The fund gives her a constant view of which purpose-led businesses are converting into commercial substance, and which are still positioning. Her cookbook, Dinner at Our Place, published by HarperCollins in 2025, sits on top of that body of work. The recipes are written with eleven chefs and tastemakers, and the book is structured around hosting as a cultural act. It is the most concrete expression yet of the conviction that drives her companies: that culture, commerce and care are not separate categories. Key speaking topics Mission-driven entrepreneurship and scale Purpose as a commercial proposition Building a consumer brand from launch Women and diverse founders in early-stage tech Girls’ education and social impact Inclusive brand and product design Investing in technology for global challenges Ideal for CEOs and founders building purpose-led consumer brands and DTC businesses Chief marketing, chief brand and chief sustainability officers in consumer goods Corporate venture, innovation and ESG teams designing new mission-led ventures Women in leadership programmes, founder networks and philanthropy boards Audience outcomes A grounded view of how a mission becomes a product specification, a brand position and a category bet, not a marketing line. A clearer read on which purpose-led commercial strategies are creating growth and which are signalling. A working vocabulary for backing women and diverse founders in early-stage technology, from someone who writes cheques. A direct account of how a non-profit at global scale and a consumer brand at viral scale are built from the same founder discipline.

Why organisations work with David Brownlee Practical playbooks aimed at the frontline rep and the floor manager, not the boardroom. The content is built to be used on Monday morning, not filed in a strategy deck. Cross-sector range: the same core method has been delivered inside Harley-Davidson, McDonald’s, HP, Oakley, Google and LinkedIn, which is unusual in customer-service speaking. A named book with a commercial publisher (Morgan James) and a defined method, the Rockstar Customer Service Training Program, that organisations can extend beyond a single keynote. Direct lineage from Tony Robbins coaching, which shows in the delivery: high-energy, audience-driving, designed to land with sales floors and service teams rather than analysts. Concrete techniques on the two things service teams ask for most: building rapport in the first sixty seconds of a call, and recovering an upset customer without escalating cost. Biography highlights CEO of The Brownlee Group, LLC and founder of the Rockstar Customer Service Training Program. Author of “Rockstar Service. Rockstar Profits” (Morgan James Publishing) and “Customer Service Success: The 6 Keys To Deliver A World-Class Experience”. Former business coach and seminar leader for Tony Robbins, with thousands of one-on-one executive coaching sessions on record. Clients include Harley-Davidson, HP, Oakley, McDonald’s, Google and LinkedIn, with testimonials from named executives at each. Featured in Time, People and Success magazines, and across ABC, NBC, ESPN and CBS. LinkedIn Learning instructor with courses on customer service, remote work and leadership. Biography The cost of poor customer service is rarely on a single line in a P&L. It shows up as churn, refund volume, escalations to senior management, and the slow erosion of repeat business that quietly resets the cost of acquisition. David Brownlee built a career around the part of that problem that leaders can actually move: the behaviour of the person on the phone, in the showroom, behind the counter. He is the CEO of The Brownlee Group and the founder of the Rockstar Customer Service Training Program. His book “Rockstar Service. Rockstar Profits”, published by Morgan James, sets out a method for building rapport quickly, handling unhappy customers without inflating the resolution cost, and turning routine transactions into repeat ones. A second title, “Customer Service Success”, extends the same logic into a six-key framework for service operations. Earlier in his career, he worked as a business coach and seminar leader inside Tony Robbins’ organisation, and that delivery DNA is visible in the work. The keynotes are practical and high-energy, and they are designed to be used the next day by the people who actually serve customers. His client base spans Harley-Davidson, McDonald’s, HP, Oakley, Google and LinkedIn, with named executive testimonials from each. For organisations whose growth depends on frontline behaviour rather than abstract strategy, his contribution is straightforward: a structured, repeatable way to make service interactions a source of revenue rather than a cost line. Key speaking topics Customer service excellence Customer experience and retention Sales rapport and communication Frontline team training Leadership of service organisations Peak performance for sales teams Ideal for Heads of customer service, contact centre directors and operations leaders Sales leaders running B2C and dealer-network teams Franchise and multi-site service businesses (retail, hospitality, automotive, restaurants) Sales and customer-service kick-off events for frontline staff and their managers Audience outcomes A specific method for building rapport with a customer in under sixty seconds. A repeatable approach to handling upset customers that lowers escalation and refund costs. Sharper distinction between what drives short-term satisfaction and what drives repeat purchase. A shared service language that managers and frontline staff can use after the event. Practical talking points to take into the next team huddle or sales meeting.

Why organisations work with Flex He has built United View from a personal channel into a 130,000-plus subscriber football media brand without a broadcaster behind him, and can describe what actually retains an audience week to week. He sits inside English football’s broadcast ecosystem (Sky Sports, talkSPORT, DR Sports Media) while running an independent platform, which gives him a working view of where legacy media and creator media now compete and overlap. His perspective on inclusion is grounded in lived experience as a Black broadcaster, including a publicly reported racist-abuse incident outside Old Trafford that he chose to confront on the record rather than absorb privately. His career, from SEN teacher to elite-game broadcaster, gives him concrete material on reinvention and on speaking to young audiences, rather than abstract claims about purpose. One of YouTube’s UK Black Voices Class of 2022, a curated cohort selected and developed by the platform itself. Biography highlights Founder and presenter of United View, an independent Manchester United-focused YouTube channel with more than 130,000 subscribers. Presenter and broadcaster for Sky Sports (including Good Morning Transfers), talkSPORT and DR Sports Media. Selected for the YouTube UK Black Voices Creator Class of 2022. Host of the BTEC Awards and of UK Black Business Week; BTEC Ambassador. Former Special Educational Needs teacher; basketball player formerly contracted to the London Lions (previously MK Lions). Working R&B and Garage DJ alongside his broadcast and creator work. Biography Independent fan media has moved from a hobby tier to a structural part of how football is consumed. United View, the channel Flex founded in 2021 and grew past 130,000 subscribers, sits inside that shift. It runs without a broadcaster’s infrastructure and earns its audience by being closer to the matchday experience than legacy outlets can be. That operator vantage point is what makes him useful to a business audience. He can talk concretely about what holds an online community together, how trust is built when there is no studio behind you, and where independent creators and traditional broadcasters now compete for the same attention. His parallel work with Sky Sports, talkSPORT and DR Sports Media gives him a view from both sides of that line. Inclusion is the other live thread. As a Black broadcaster in English football he has had to address racism in his work directly, including a publicly reported incident outside Old Trafford in November 2024 that he chose to put on the record rather than carry quietly. His selection for YouTube’s UK Black Voices Creator Class of 2022 and his hosting roles at UK Black Business Week and the BTEC Awards place him inside the institutional side of that conversation as well. He came to broadcasting via a Special Educational Needs teaching career, basketball at the London Lions, and a continuing life as an R&B and Garage DJ. That track gives him substantive material for audiences thinking about reinvention, young talent and the route into creator-led careers, beyond the football frame. Key speaking topics Audience and community building in the creator economy Independent media and the future of sports broadcasting Diversity and inclusion in sport, media and the workplace Confronting racism in public-facing work Reinvention and non-linear careers Engaging young and digital-native audiences Hosting, panel facilitation and event presenting in sport and culture Ideal for CHROs, DEI leads and internal culture teams looking for a credible voice on inclusion that is grounded in lived experience rather than slideware. Marketing, brand and audience leaders working through the shift from broadcast to creator-led media. Employee network and ERG events, particularly around Black History Month, anti-racism programming and early-careers outreach. Sports, media and entertainment organisations briefing teams on how independent creators are changing fan and consumer behaviour. Audience outcomes A clearer working picture of how independent creators earn and keep audience trust, and what that means for in-house content and brand teams. A more honest framing of inclusion at work, from someone who has had to handle racism in public rather than discuss it in abstract. Material on building careers and platforms outside conventional broadcast and corporate routes, usable in early-careers and emerging-talent programmes. Sharper questions about where legacy media authority sits now that fans and employees increasingly trust people, not institutions.

Why organisations work with Nicholas Webb He has filed and won more than 40 US patents in healthcare, consumer, and industrial technologies. The advice on innovation comes from someone who has run the full cycle from invention to commercial product, not from a researcher reporting on it. The Innovation Mandate and What Customers Crave are used inside operating companies as design references for innovation programmes and customer experience strategy, not as airport reading. Global Gurus has named him a Top 30 customer service authority for multiple consecutive years, a credential held alongside a working consulting practice with boards of multibillion-dollar companies through LeaderLogic. His healthcare work is unusually concrete for a speaker in this space: a documentary, The Healthcare Cure, that won the Sedona International Film Festival’s Audience Choice Award, plus recent AI patent filings in patient monitoring. He builds keynotes around a specific commercial problem the buyer names, rather than a fixed deck. Useful when a board wants a session calibrated to an actual strategic decision, not a generic future-of overview. Biography highlights More than 40 US patents granted, spanning healthcare devices, consumer products, and industrial technologies, including one of the world’s smallest medical implants for ocular surface disease. Author of What Customers Crave, The Innovation Mandate, What Customers Hate, Happy Work, Lucid Leadership, and The Healthcare Mandate. CEO of LeaderLogic LLC, advising boards of multibillion-dollar companies on innovation and customer strategy. Named to Global Gurus’ Top 30 Customer Service authorities list for multiple consecutive years. Director of The Healthcare Cure, a documentary on US healthcare reform that won the Audience Choice Award at the Sedona International Film Festival in 2021. Former Chief Innovation Officer and adjunct professor at a leading US medical school, awarded an honorary Doctorate of Humane Letters for contributions to healthcare. Biography A patent is a useful filter. It is one of the few credentials in this field that requires a working invention, a defensible claim, and the discipline to take an idea through to a commercial product. Nicholas Webb has more than 40 of them, across healthcare devices, consumer goods, and industrial technologies, including one of the world’s smallest medical implants for ocular surface disease and an early wearable. That track record sits behind everything he says about innovation. He runs LeaderLogic LLC, a consulting practice that works with boards of multibillion-dollar companies on innovation strategy and customer experience. His books, including The Innovation Mandate, What Customers Crave, What Customers Hate, and Lucid Leadership, function as design references for those engagements rather than standalone trade titles. Global Gurus has placed him among the world’s top 30 customer service authorities for multiple consecutive years. The healthcare work runs in parallel and gives the rest of his thinking a useful test bed. He directed The Healthcare Cure, a documentary on the structural failures of US healthcare that won the Audience Choice Award at the Sedona International Film Festival in 2021, and continues to file AI patents in patient monitoring and mood-state analysis. Healthcare is where his views on innovation, customer experience, and AI are stress-tested in a high-stakes operating environment. For SA clients the practical value is this: a speaker who can sit with a board, take in a specific commercial question, and respond with a session built around the inventor’s logic of constraints, hypotheses, prototypes, and evidence. The output is not inspiration. It is a clearer view of where innovation pays and where customer experience is quietly costing the business growth. Key speaking topics Innovation as a managed commercial discipline Customer experience and the growth agenda AI in operating strategy Healthcare transformation and patient experience Leadership clarity under hyper-complexity Workforce engagement and talent retention Board-level innovation governance Ideal for Boards and executive committees reviewing innovation strategy or customer experience performance CEOs, CCOs, and CMOs accountable for growth in mature or commoditised categories Healthcare executives and provider networks navigating clinical, workforce, and AI transformation simultaneously Chief Innovation Officers and strategy leads building an internal innovation operating model Audience outcomes A clearer view of where current innovation activity is producing returns and where it is absorbing resource without compounding effect A practical model for customer experience design grounded in identifying what specific customer types love and hate, rather than aggregate satisfaction scores A board-level reading of AI as an operating discipline, with examples from healthcare and consumer technology A working definition of leadership clarity that holds up under complexity, drawn from Lucid Leadership Language and structure to take innovation conversations out of culture talk and into commercial governance

Why organisations work with Chip Conley He turned a single boutique hotel into a 50-property group as CEO of Joie de Vivre, then mentored Brian Chesky through Airbnb’s hospitality build-out. Few speakers can speak from inside both an independent operator and a category-defining platform. His Modern Elder thesis gives leadership teams a usable language for intergenerational collaboration at a moment when most companies are still treating age as a liability rather than a capability. He applied Maslow’s hierarchy of needs to corporate strategy in his book Peak and his 2010 TED talk, and the framework still reads as one of the more durable arguments for measuring culture, employee engagement, and customer experience as connected variables. The Modern Elder Academy he founded in 2018 is the only midlife wisdom school running at scale, with over 2,000 alumni and a second campus, which gives him real operating data on how mid-career professionals reset, retrain, and re-enter organisations. He is a New York Times bestselling author and three-time TED speaker, with books published across two decades that track the same throughline: human meaning as the underlying engine of commercial performance. Biography highlights Founder and former CEO of Joie de Vivre Hospitality, which he built from a single property in 1987 into a portfolio of around 50 boutique hotels. Former Head of Global Hospitality and Strategy at Airbnb, mentor to CEO Brian Chesky during the company’s expansion to hosts in 191 countries. Founder and Executive Chairman of Modern Elder Academy, with campuses in Baja California Sur and Santa Fe and more than 2,000 alumni. Three-time TED speaker, including “Measuring what makes life worthwhile” (2010) and his 2023 talk on the midlife chrysalis. New York Times bestselling author of Wisdom@Work: The Making of a Modern Elder and Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age, alongside Peak, Emotional Equations, The Rebel Rules, and Marketing That Matters. Stanford BA and MBA. Named Most Innovative CEO in the Bay Area by San Francisco Business Times and recipient of the hospitality industry’s 2012 Pioneer Award. Biography The conventional career arc treats age as a depreciation curve. Chip Conley has spent two decades arguing the opposite, and building the institutions to prove it. He founded Joie de Vivre Hospitality in San Francisco in 1987, ran it for nearly 24 years, and grew it into one of California’s largest boutique hotel groups, around 50 properties at its peak. The book that came out of that period, Peak: How Great Companies Get Their Mojo from Maslow, applied Abraham Maslow’s hierarchy of needs to employee, customer, and investor relationships, and remains the most cited articulation of his commercial argument that human meaning is the engine, not the decoration, of business performance. In 2013, Airbnb’s three founders asked him to become Head of Global Hospitality and Strategy. He mentored Brian Chesky and helped translate a tech platform into a hospitality company operating with hosts in 191 countries. The label he picked up there, “modern elder”, became the seed of his next institution. The Modern Elder Academy, which he founded in 2018, has campuses in Baja California Sur and Santa Fe and has now run more than 2,000 mid-career professionals through structured programmes on transition, longevity, and the social contract between generations at work. His more recent books, Wisdom@Work and Learning to Love Midlife, push that thesis into the corporate agenda directly: age as a category of workforce diversity, midlife as a strategic asset, and the intergenerational team as a more accurate model of how organisations actually learn. The argument is grounded in operating experience, not commentary, which is why boards and executive teams increasingly book him to challenge the assumptions inside their own talent strategy. Key speaking topics The multigenerational workplace and the case for age as workforce diversity Modern Elder leadership and the redesign of mid-career Culture and employee engagement built on Maslow’s hierarchy of needs Disruptive innovation in hospitality and platform businesses Customer experience as a function of internal culture Emotional intelligence in leadership Midlife transition, longevity, and workforce retention Ideal for CHROs and chief people officers redesigning talent strategy across five generations at work CEOs and boards facing attrition of senior expertise and weak intergenerational knowledge transfer Hospitality, travel, and consumer-facing leadership teams rebuilding culture as a commercial asset Executive development and leadership academy programmes focused on mid-career renewal and senior transition Audience outcomes A clearer operating definition of intergenerational collaboration, with concrete language for treating age as a diversity and capability question A reframed view of mid-career and senior employees as a strategic asset rather than a cost line A working model, drawn from Peak and Maslow, for connecting employee meaning, customer experience, and financial performance Specific, named examples from Joie de Vivre, Airbnb, and Modern Elder Academy that translate into practical policy and culture changes A more honest conversation inside the leadership team about ageism, longevity, and what wisdom is actually worth in commercial terms

Why organisations work with Martin Roll He wrote the reference text on Asian brand strategy. “Asian Brand Strategy”, named one of Strategy+Business’s Best Business Books on Marketing the year after publication, is still the credential boards reach for when they need someone who has thought seriously about brand building outside the Western frame. He sits inside the family enterprise field, not next to it. As INSEAD Distinguished Fellow at the Wendel International Centre for Family Enterprise, he advises principals and next-generation leaders on succession, governance, and strategy with a practitioner’s view, not an academic’s distance. McKinsey retains him as a senior advisor on family business and family office mandates. That is a hard credential to fake, and a useful signal for boards that want strategy advice with the rigour of a tier-one firm and the candour of an outside operator. He moves credibly between two audiences most speakers cannot bridge: C-suites at multinational consumer companies looking at Asian growth, and principals of family-controlled enterprises wrestling with continuity. The same frame, branded value creation under contested ownership conditions, applies to both. Biography highlights Distinguished Fellow at INSEAD’s Wendel International Centre for Family Enterprise; Entrepreneur in Residence at INSEAD. Senior Advisor to McKinsey & Company on family business and family office strategy. Author of “Asian Brand Strategy” (Palgrave Macmillan), named a Strategy+Business Best Business Book on Marketing. Co-author of “The Future of Branding” with Kevin Lane Keller, Don E. Schultz and Rajendra K. Srivastava. Faculty across INSEAD, CEIBS and Nanyang Business School; guest lecturer at Harvard, Wharton, ESSEC, IE. Columnist at INSEAD Knowledge and Harvard Business Review; editor and host of the INSEAD Family Business Podcast. Biography Asian companies spent two decades being told that brand-building was a discipline they would eventually import. The argument in “Asian Brand Strategy” was the opposite. The book, published by Palgrave Macmillan and named a Best Business Book on Marketing by Strategy+Business, made the case that Asian firms would build global brands on their own terms, with their own founder dynamics, their own ownership structures, and their own customer logic. Two decades of work since then has tracked that thesis as it played out across consumer goods, luxury, and family-controlled conglomerates. That work runs through Martin Roll Company, the Singapore advisory firm Roll founded after 25 years of board and C-suite counsel to multinationals, Asian corporates, and global business families. He is a Senior Advisor to McKinsey & Company on family business and family office strategy, and Distinguished Fellow at INSEAD’s Wendel International Centre for Family Enterprise, where he leads research and teaching on the strategy and governance questions that decide whether family enterprises survive succession. His teaching reach is unusually wide. He sits on the faculty at INSEAD, CEIBS and Nanyang Business School and guest lectures at Harvard, Wharton, ESSEC, and IE. His writing appears regularly in INSEAD Knowledge and Harvard Business Review, and he edits and hosts the INSEAD Family Business Podcast, which has become one of the more substantive channels for next-generation leaders working through governance and continuity in private. The combined record matters because the questions he answers, how to build a brand outside the Western default, how to professionalise a family enterprise without breaking what made it work, are the kind boards usually meet through three different specialists. Roll holds the brief in one place, and writes about it with the discipline of someone who has had to deliver on it. Key speaking topics Asian brand strategy and global brand building Family business strategy and succession Family office governance and capital strategy Luxury brand management Leadership of family-controlled enterprises Asia growth strategy for multinational corporates Brand-led value creation Ideal for Boards and CEOs of consumer and luxury businesses pursuing Asian growth Principals and next-generation leaders of family-controlled enterprises Family office leadership and investment committees CMOs and brand strategy leadership at multinationals expanding in Asia Audience outcomes A clearer view of how Asian brand-building actually works, including where Western playbooks fail and where they translate. A practical frame for the strategy and governance decisions that determine whether a family enterprise survives the next generation. A sharper read on brand as a commercial asset on the balance sheet, not a marketing line item. A grounded view of what professionalising a family business requires, beyond org-chart changes.

Why organisations work with Kyle Walker He is on air every week. The hosting reflexes are current, not remembered. He has fronted live football output for Sky Sports, the Premier League, and the BBC. Few corporate hosts bring that calibre of live-television experience. His range covers brand activations (EA Sports, Puma, JD Sports), federation work (The FA, FIFA), and financial-services events (Barclays). He hosts industry awards at scale, including the Grounds Management Association Industry Awards 2025. He started at Manchester City TV and built outward through BBC and Sky. The career is earned, not handed over from a playing background. Biography highlights Sky Sports presenter and reporter: The Transfer Show, The ePremier League Show, Saturday Social, The Early Kick Off Show, Sky Sports News. Premier League Productions reporter, delivering matchday and behind-the-scenes content for a global audience. Former BBC contributor: BBC Football Focus, Match of the Day, BBC 5 Live’s Talking Balls, BBC Radio Manchester’s The Dead Good Show. Covered the 2022 FIFA World Cup in Qatar and Good Morning Euros during UEFA Women’s Euro 2022. Trained at the Academy of Live and Recorded Arts. Nominated for the SJA British Sports Journalism Award, Ones to Watch (On-Air), 2021. Biography A bad host turns a strong agenda into a long afternoon. A good one keeps a senior audience in the room, moves a panel forward without dominating it, and recovers when a speaker overruns or a microphone fails. The craft is built on live air, not in a green room. Walker works in live television every week. He presents Sky Sports flagship football output, including The Transfer Show, The ePremier League Show, Saturday Social, and The Early Kick Off Show, and reports for Premier League Productions on matchday content for a global audience. He began at Manchester City TV and built outward through the BBC, contributing to Football Focus, Match of the Day, and BBC 5 Live’s Talking Balls. Tournament coverage includes the 2022 FIFA World Cup in Qatar and Good Morning Euros during UEFA Women’s Euro 2022. His corporate hosting roster sits across federation, brand, and financial-services work: The FA, FIFA, EA Sports, Puma, JD Sports, and Barclays. In 2025 he fronted the Grounds Management Association Industry Awards. The training is formal. Walker is an Academy of Live and Recorded Arts graduate, and was nominated in 2021 for the SJA British Sports Journalism Award, Ones to Watch (On-Air). Organisations book him for the same reason production teams keep him on air: he holds the room, keeps the pace, and lets the content do its work. Key speaking topics Live event hosting Awards-night hosting Panel moderation Conference moderation Brand activation hosting Sports and broadcast Q&A Corporate interviewing and on-stage discussion Ideal for Awards ceremonies and industry recognition events Brand activations and consumer launches Conference and summit moderation for sports, media, and consumer organisations Senior leadership offsites needing a professional host across multiple sessions Audience outcomes An event that runs to time without feeling timed Panels that produce a usable exchange rather than four parallel monologues On-stage interviews that draw a real answer from a senior guest A close that sends the room out engaged rather than relieved

Why organisations work with Robbie Lyle He built the category. AFTV is the largest football fan channel globally, with 1.7 million YouTube subscribers and over a billion views, created without external investment. Most speakers on community-led media describe the trend; he set the benchmark. He owns the commercial reality of audience-first media. GFN turns over more than £1.4 million a year on a self-financed model, which gives him a working answer to the questions boards actually ask: how do you monetise community without breaking trust, and where does the margin sit. He has taken on incumbent broadcasters and won audience share on their core territory. That is a useful perspective for any organisation watching a digital-native competitor erode a category it used to dominate. His ITV documentary Football Fans Under Their Skin and his work on representation in sport give him a serious second register on race, inclusion and who gets heard in mainstream media, beyond the entrepreneurship story. Biography highlights Founder and Group CEO of Global Fan Network, parent company of AFTV and DR Sports. Founded AFTV in October 2012, now the largest football fan channel worldwide with 1.7 million YouTube subscribers and over a billion total views. Host of Channel 4’s The Real Football Fan Show, which premiered in April 2018. Subject of the 2020 ITV documentary Robbie Lyle: Football Fans Under Their Skin, on race and Black supporters in UK football. Speaker at TEDx Warwick and the Oxford Union. Listed in TechRound’s BAME 50 entrepreneurs. Biography Most of the people who broadcast football matches have never paid for a ticket. Robbie Lyle noticed that gap in 2012, borrowed a camera, and started filming Arsenal supporters outside the Emirates after every game. The channel he launched as Arsenal Fan TV is now AFTV: 1.7 million YouTube subscribers, more than a billion views, and the dominant fan media platform in world football. The business case is more interesting than the YouTube numbers. Lyle has never taken external investment. Global Fan Network, the parent company he founded and runs as Group CEO, now houses AFTV alongside DR Sports and a growing roster of fan-led channels, with turnover above £1.4 million reinvested back into the business. He has done what most legacy media companies are still trying to work out: build a direct relationship with an audience, hold it, and make it pay. That gives him a particular kind of authority on community-led commercial strategy. He can describe, from inside, how a fan channel competes with Sky and BT Sport for the same attention, why authenticity is a working business model rather than a marketing line, and what happens to the economics of a category when the most engaged audience decides it would rather watch other supporters than paid presenters. Channel 4 commissioned The Real Football Fan Show off the back of that argument in 2018. ITV’s Football Fans Under Their Skin, in 2020, used the same platform to examine race in English football and the experiences of Black supporters. He speaks at TEDx Warwick and the Oxford Union, and his TechRound BAME 50 listing reflects the entrepreneurial side of the story. The line his work draws is a useful one for any organisation thinking about audience ownership: communities that already exist are worth more than communities you try to build, and the operators who understand that tend to win the next decade of commercial media. Key speaking topics Fan-led media and audience ownership Community as a commercial model Entrepreneurship without external investment Digital disruption of incumbent broadcasters Representation and race in sports media Authentic content and brand trust Building a category-defining platform Ideal for Media, entertainment and sports businesses rethinking direct-to-audience strategy CMOs and brand leaders working on community, loyalty and creator partnerships Founders and commercial leaders scaling content businesses without venture capital DEI and culture leads programming sessions on representation in media and sport Audience outcomes A working view of how a fan-first platform takes audience share from established broadcasters A concrete commercial framework for community-led businesses that do not rely on external investment An honest read on what authenticity costs and earns inside a content business at scale Sharper questions for any organisation trying to convert audience attention into a defensible commercial position A first-hand account of representation in sport and what changes when underrepresented voices control the platform

Why organisations work with Robyn Dwyer Two decades anchoring business news for BBC, ITN, Sky and TalkTV translates directly to the stage: she can interview a CEO with the editorial discipline of a newsroom rather than the deference of a corporate compere. She works fluently in French and English, which makes her a practical choice for Paris-based forums, pan-European leadership meetings and bilingual customer events without a second host. Her live anchoring at CGTN keeps her sharp on the running stories executives are being asked about, including energy, retail, China exposure and sustainability, so she chairs from current information rather than a briefing pack. She has interviewed business figures from Sir Richard Branson to the head of Citroen, alongside political leaders and bankers, which is the relevant proof point for boards putting their own leadership on stage opposite her. Biography highlights Presenter for CGTN, anchoring live news programmes, documentaries and special events. Former anchor of TalkTV’s flagship evening news programme. Business news experience at BBC, ITN, Sky and CGTN spanning more than two decades. Conceived and presented a US elections programme for TRT World. Radio news credits at Classic FM, Magic Radio, Smooth Radio, Absolute Radio, LBC and Share Radio. Fluent in French, with on-air work across Istanbul, Paris, Sydney and London. Biography Conferences are where leadership teams expose themselves in front of customers, regulators and their own people. The person chairing the day decides whether that exposure becomes useful tension or polite filler. Robyn Dwyer has spent more than twenty years on the working side of that question, first as a business journalist for the BBC and ITN, then as an anchor for Sky and TalkTV’s flagship evening news programme. Her current seat at CGTN keeps her in daily contact with the live agenda boards are wrestling with: energy markets, retail conditions, China exposure, the sustainability transition. Hosts who only emerge for events tend to drift into generic moderation. Dwyer chairs from a newsroom, which is a different discipline. The interviewee list is the relevant proof. Sir Richard Branson, the head of Citroen, political leaders, bankers and environmental stakeholders have all sat opposite her on air. That experience reads on stage. Senior executives are interviewed properly rather than handed a microphone, and the panel does not collapse into talking points. A working command of French, plus on-air experience in Istanbul, Paris, Sydney and London, makes her a practical pick for European and bilingual programmes that would otherwise need two hosts. The differentiator is straightforward: a journalist who chairs, not a presenter who reads. Key speaking topics Conference moderation and panel chairing Live business interviews with senior executives Bilingual French and English event hosting Sustainability and the energy transition Retail, consumer and finance briefings China business and politics UK news and political context for international audiences Ideal for CEO, CFO and CMO led customer forums and partner conferences that need a credible business interviewer on stage. Boards and investor relations teams running flagship results events, capital markets days and AGM-adjacent forums. Communications, marketing and event leads at European and bilingual French-English organisations. Sustainability, energy and retail sector convenings where the chair needs to handle technical executives without losing the room. Audience outcomes A flagship event held to time, with senior executives interviewed in a way the audience trusts. Panels that produce a usable point of view rather than a round of position statements. Bilingual French and English programming covered by a single host without quality drop-off. Q and A handled with newsroom judgement on which questions to take, redirect or close. A chair record the comms team can point to when the next sponsor or board member asks who is hosting.

Why organisations work with Sabrina Faramarzi She has written trend reports for The Future Laboratory, Stylus and Canvas8, three of the most-used forecasting houses in consumer strategy, so brand teams get a forecaster who knows how the foresight industry actually works inside. Her sector range covers travel, beauty, fashion, food and drink, wellbeing, money, tech, retail and media, which means a single speaker can address an audience drawn from several consumer-facing categories without losing specificity. She runs Are We Europe, a cross-border editorial operation, so she brings a pan-European read on culture and audience behaviour rather than a default Anglo-American lens. Her data storytelling practice through Dust in Translation is built for organisations that have research and data assets but cannot make them land with a non-technical audience. Biography highlights Managing Director, Are We Europe, a non-profit pan-European media collective. Founder and Editorial Director, Dust in Translation, a creative data storytelling agency. Co-founder, Feminist Internet, a non-profit advancing internet equality through creative practice. Trend reports written for The Future Laboratory, Stylus and Canvas8. Journalism contributions to The Guardian, Wired, Vice and Vogue Business. BA (Hons) First Class in Trend Prediction and Forecasting, University of East London; MA with Distinction in Journalism, University of the Arts London. Biography Most consumer trend conversations in the boardroom collapse into one of two failure modes. They either treat every TikTok spike as a strategic shift, or they ignore weak signals until a competitor has already built around them. Sabrina Faramarzi works in the gap between those two errors. Her practice is reading consumer and cultural signals well enough to tell a brand team which ones to bet on. She has the technical training for it. A First Class degree in Trend Prediction and Forecasting from the University of East London, an MA with Distinction in Journalism from the University of the Arts London, and a working track record writing trend reports for The Future Laboratory, Stylus and Canvas8. That is the inside of the foresight industry, not a commentator’s view of it. The journalism work runs alongside the forecasting. Bylines in The Guardian, Wired, Vice and Vogue Business cover gender, AI, digital rights and internet culture, and that editorial muscle is what lets her translate research into stories that boards and marketing teams actually use. Through Dust in Translation, her data storytelling agency, she does the same job for organisations sitting on data they cannot make legible. She also runs Are We Europe, a non-profit pan-European media collective, and co-founded Feminist Internet. Both give her something most trend speakers do not have: a structural view of how cultural narratives form and travel across borders, which is the part of trend work that matters most when a category is being reshaped rather than refreshed. Key speaking topics Consumer trend forecasting Data storytelling Internet culture and online communities Futures of consumer-facing industries Gender, AI and digital ethics Cross-border European media and audiences Ideal for CMOs, brand directors and category leads in consumer-facing businesses planning the next 18 to 36 months. Innovation and insights teams looking for an outside read on which signals to commit to. Communications and content leaders who need research and data turned into audience-ready stories. Conferences in travel, hospitality, beauty, fashion, food and drink, retail and media that want a sector-specific futures keynote. Audience outcomes A clearer sense of which consumer signals in their category are durable and which are noise. Working language for telling stories with data so research lands with non-technical audiences. A sharper read on how online communities form, mobilise and shape brand reputation. Sector-specific cues for where to look for the next category shift in travel, beauty, fashion, food, retail or media.