Marketing & Branding

Why organisations work with Usain Bolt The credibility here is categorical, not comparative: no other speaker has won the same event at three consecutive Olympic Games, making his perspective on repeat delivery under pressure genuinely without parallel. His career reframes the performance conversation from talent to architecture – specifically, how training structure, mental preparation, and team interdependence produce consistent output at the moment it matters most. The 4×100m relay thread in his career offers a direct organisational parallel: individual excellence that only converts to results through precise coordination and collective timing. He overcame scoliosis to break multiple world records, giving organisations a concrete, non-generic reference point for performance under physical and psychological constraint. Four Laureus World Sportsman of the Year awards and a record six World Athletics Male Athlete of the Year titles are institutional recognitions of sustained performance, not a single peak – the specific distinction that makes this relevant to leadership rather than motivation. Biography highlights Sole holder of both the 100m (9.58s) and 200m (19.19s) world records, set at the 2009 World Athletics Championships in Berlin – both remain unbroken Eight Olympic gold medals across the 2008, 2012 and 2016 Games; the only athlete to win the 100m, 200m and 4×100m relay at three consecutive Olympics Eleven World Athletics Championships gold medals – the most by any male athlete in the event’s history Four-time Laureus World Sportsman of the Year; record six-time IAAF/World Athletics Male World Athlete of the Year Long-term brand partnerships with PUMA and Hublot; founder of Tracks & Records, Champion Shave and Enertor Founder of the Usain Bolt Foundation, supporting children through education and culture in Jamaica Biography Usain Bolt ran the 100 metres in 9.58 seconds in Berlin in 2009. That record has never been broken. More than the number, it is the context that matters to organisations: he ran it in a championship final, under the weight of global expectation, after having already redefined what was thought possible at two previous Olympics. What makes Bolt’s career relevant beyond sport is the pattern, not the peak. He won the 100m, 200m and 4×100m relay at Beijing, London and Rio – three consecutive Games, the same events, progressively higher scrutiny. The architecture behind that consistency – how preparation, focus, team interdependence and mental control combine to produce results on demand – is precisely what high-performance organisations are trying to build. His record six World Athletics Male Athlete of the Year awards and four Laureus World Sportsman of the Year titles are institutional recognitions of sustained excellence. They are not lifetime achievement honours. They reflect delivery at the moment it was required, year after year, at the sport’s defining events. Bolt also overcame scoliosis throughout his career, a fact that reframes the performance story entirely – from natural gift to deliberate construction. For organisations serious about building cultures that perform under pressure, that distinction is the point. Key speaking topics Sustained elite performance and repeat delivery Mental preparation and competitive focus Performing under extreme pressure and scrutiny Team cohesion and collective execution Personal discipline and long-term conditioning Building and sustaining a global personal brand Resilience and performance under physical constraint Ideal for Senior leadership and executive teams focused on sustained performance culture Sales leadership and high-performance commercial teams CHROs and people leaders building resilience and high-output team environments Global brand and sponsorship events requiring a credible, internationally recognised anchor speaker Audience outcomes A concrete, evidence-based model for what distinguishes one-off achievement from repeatable, pressure-tested excellence Clearer understanding of how individual preparation connects to collective team performance A reframed perspective on talent versus structure – and what organisations can actually control Practical reference points for maintaining focus and composure in high-stakes, high-scrutiny environments Insight into how global brand credibility is built through consistent performance rather than singular moments

Why organisations work with Simon Anholt Twenty years of direct advisory work with Presidents, Prime Ministers, monarchs and governments across more than 60 countries gives him a breadth of comparative case material that no academic or agency can match. The Anholt-GfK Roper Nation Brands Index, one of the largest social surveys ever conducted and running since 2005, gives his analysis a measured baseline rather than an anecdotal one. The Good Country Index reframed nation performance from domestic output to global contribution and has become a reference point for governments, NGOs and multilateral institutions. His book The Good Country Equation was described by the UN High Commissioner for Human Rights as «a masterpiece», and his earlier books Competitive Identity, Brand America and Brand New Justice are among the standard texts on place branding and its implications. He founded the Journal of Place Brand and Public Diplomacy, anchoring him inside the academic community that now studies the field he defined. Biography highlights Independent policy advisor; Anholt & Co. has worked with governments of more than 60 countries Coined the term «nation brand» in 1998; founder of the field of place branding Founder of the Good Country Index (2014) and the Global Vote (2016) Founder of the Anholt-GfK Roper Nation Brands Index (2005-); 300 billion+ data points analysed Honorary Professor at the University of East Anglia Author of Brand New Justice, Brand America, Competitive Identity, Places and The Good Country Equation Founding and emeritus editor of the Journal of Place Brand and Public Diplomacy Biography National reputation is one of the most consequential and least-understood assets a country owns, and Simon Anholt has spent more than two decades making it measurable. He coined the term «nation brand» in 1998, founded the Anholt-GfK Roper Nation Brands Index in 2005, and has since advised more than sixty governments, Presidents, Prime Ministers and monarchs on how to build the kind of international reputation that actually shifts investment, talent and political influence. His central argument is that reputation is earned through what a country does, not what it says. That thesis became the Good Country Index in 2014, an annual ranking of how much each country contributes to humanity and the planet, built from 35 indicators drawn largely from United Nations and World Bank datasets. It has since become a reference point in international policy discussions, and a rare example of a league table that leaders take seriously. The Global Vote project, which he launched in 2016, extends the same argument into electoral politics, allowing international participation in national elections on the basis of candidates’ potential contribution to humanity. His books, Brand New Justice, Brand America, Competitive Identity, Places and The Good Country Equation, set out the academic and practical foundations of the field, with the latter described by the UN High Commissioner for Human Rights as «a masterpiece». He holds an Honorary Professorship at the University of East Anglia and founded the Journal of Place Brand and Public Diplomacy, the academic journal that now carries the field he defined. For governments, national agencies, multilateral institutions and multinationals working on the intersection of reputation, policy and global cooperation, Anholt offers a combination of comparative advisory experience, independent data and a coherent ethical frame that is difficult to find elsewhere. Key speaking topics The Good Country Index and the case for global cooperation Nation branding and place branding Reputation, policy and national competitiveness Governance and the global consequences of domestic decisions Big data and national identity Tourism, trade and investment promotion strategy Ideal for Governments, heads of state offices, ministries and national agencies working on reputation, investment and tourism Multilateral institutions, NGOs and policy forums focused on international cooperation and the SDG agenda Multinationals with significant place-branding or country-of-origin exposure International conferences on geopolitics, development and public diplomacy Audience outcomes A measurable framework for national reputation drawn from the Nation Brands Index and the Good Country Index A clearer view of the policy decisions that genuinely move international perception, versus those that do not Comparative case material from more than 60 countries advised by Anholt & Co. Reference texts in Competitive Identity and The Good Country Equation for internal and programme follow-up A framing of national strategy that integrates reputation, policy and global contribution rather than treating them as separate agendas

Why organisations work with Seth Godin The permission marketing framework, first articulated in 1999, anticipated the mechanics now encoded in GDPR, email consent law, and the inbound marketing movement. Organisations working with Godin are drawing on the original source, not a derivative Purple Cow provides a genuinely testable argument: remarkability must be designed into the product or service from the outset, not applied as a marketing layer afterwards: a direct challenge to most organisations’ R&D and go-to-market sequencing His body of work spans 21 bestsellers over three decades with a consistent intellectual thread; buyers are not engaging with a single-thesis speaker, but with someone whose thinking has proved durable across multiple market cycles Inducted into the Marketing Hall of Fame (2018), the Direct Marketing Hall of Fame (2013), and the Guerrilla Marketing Hall of Fame – the only person known to hold all three – giving him third-party validation across the full spectrum of marketing practice His daily blog, running for over 25 years without interruption, is itself a proof point for the compounding value of consistent, permission-based communication: a lived demonstration of the principle he teaches Biography highlights Author of 21 international bestsellers translated into 38+ languages, including Permission Marketing, Purple Cow, Tribes, Linchpin, This Is Marketing, and This Is Strategy (2024 National Bestseller) Originator of the «permission marketing» and «interruption marketing» frameworks (1999), now foundational to digital marketing, CRM practice, and consent regulation worldwide Founder of Yoyodyne, a pioneering permission-marketing company sold to Yahoo! in 1998; served as Yahoo!’s VP of Direct Marketing post-acquisition Inducted into the Marketing Hall of Fame (AMA New York, 2018), the Direct Marketing Hall of Fame (2013), and the Guerrilla Marketing Hall of Fame MBA, Stanford Graduate School of Business; BA in computer science and philosophy, Tufts University Founder of the altMBA, an intensive online leadership and decision-making workshop Five TED Talks; author of one of the most-read daily business blogs in the world Biography Seth Godin sold his first company, Yoyodyne, to Yahoo! in 1998 for $29.6 million. It was a permission marketing business: built around the then-contrarian argument that reaching people who had consented to hear from you was worth more than reaching vastly more people who had not. That argument is now the structural basis of email marketing, CRM, and data consent regulation across most markets. His 1999 book Permission Marketing named the framework and introduced its counterpart: interruption marketing, the logic of buying attention from people who did not want to give it. The book’s central claim – that anticipated, personal, relevant communication outperforms volume-based reach at every commercial stage – has proved more durable than most marketing theory of its era. HubSpot built a software category around a version of it. GDPR made it legally mandatory. The same structural argument runs through his subsequent work. Purple Cow made the case that a product worth noticing is the precondition for marketing worth running. Tribes reframed leadership as community-building rather than hierarchy. This Is Strategy, published in 2024 and a US National Bestseller, gives organisations a practical framework for distinguishing between long-term systems thinking and reactive planning. Each book refines the same underlying question: what does it actually take to earn the attention and trust of people who have a choice? He holds an MBA from Stanford Graduate School of Business and a degree in computer science and philosophy from Tufts University. Inducted into three marketing halls of fame and the author of 21 international bestsellers, Godin writes a daily blog that has run without interruption for over 25 years; a compounding body of public intellectual work that few business writers at any level have matched. Key speaking topics Permission-based marketing and opt-in engagement Market differentiation and the logic of remarkability Strategy, systems thinking, and long-term planning Tribe leadership and community-driven growth Creative practice and the discipline of shipping work The economics of attention in overcrowded markets Climate communication and collaborative action Ideal for CMOs and brand leadership teams rethinking acquisition and retention strategy CEOs and senior strategy leads pressure-testing their differentiation logic Founders and growth-stage leaders building category identity Boards and executive teams resetting planning frameworks in volatile conditions Audience outcomes A working understanding of the permission marketing framework and how it applies to current customer acquisition and retention strategy A testable argument for why remarkability must precede marketing investment, not follow it Practical framing for the difference between short-term attention tactics and long-term trust-building Exposure to the systems-thinking approach in This Is Strategy, useful for teams that confuse tactics with strategy A challenge to default assumptions about reach, volume, and interruption as commercial levers

Why organisations work with Rory Sutherland His Alchemy argument, that businesses leave their most valuable opportunities untapped by optimising for logic rather than psychology, is built on 30 years of commercial practice at Ogilvy, not academic research. He founded and runs a dedicated behavioural science practice inside one of the world’s largest advertising agencies, where small contextual changes have produced large, documented commercial results, including tripling a call centre’s conversion rate through script changes alone. His concept of “psycho-logic” gives commercial teams a named, usable framework for the decisions that resist rational modelling: pricing, positioning, and customer experience chief among them. His two TED talks have passed seven million combined views, meaning his arguments are already part of the strategic vocabulary of many senior audiences, any conversation with him starts further ahead. He founded Nudgestock, the annual festival of behavioural sciences – making him an institutional builder in the field, not simply a commentator on it. Biography highlights Vice Chairman of Ogilvy UK; co-founder and leader of Ogilvy’s Behavioural Science Practice, established 2012 Author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense (Penguin, 2019); co-author of Transport for Humans: Are We Nearly There Yet? (2021) Two TED Talks – “Life Lessons from an Ad Man” and “Sweat the Small Stuff” – with over 7 million combined views Former President of the Institute of Practitioners in Advertising; former Chair of Judges, Direct Jury, Cannes Lions Fortnightly “The Wiki Man” columnist, The Spectator; founder of Nudgestock, the annual behavioural sciences festival Studied Classics at Christ’s College, Cambridge; joined Ogilvy as a graduate trainee in 1988 Biography In 2012, Rory Sutherland did something unusual for an advertising agency: he built a team of psychology graduates inside Ogilvy and pointed them at commercial problems. The premise was direct. Most organisations optimise for the logical version of what customers want, not the psychological reality of how they decide. Three decades of commercial practice have made that premise difficult to argue with. His 2019 book Alchemy: The Surprising Power of Ideas That Don’t Make Sense sets out the argument in full. Human decision-making, Sutherland contends, follows a “psycho-logic”, a coherent but non-rational set of rules governing what people buy, how much they’ll pay, and how satisfied they feel. Richard Thaler and Robert Cialdini both appear in its pages; Nassim Nicholas Taleb described it as “a breakthrough book.” The Behavioural Science Practice he founded at Ogilvy tests these ideas commercially. Small contextual adjustments – changes to a call centre script, a reframing of a product’s positioning, a tweak to the sequence of a customer journey – have produced measurable results. It is the kind of evidence that makes his argument practical rather than purely theoretical. He served as President of the Institute of Practitioners in Advertising and as Chair of the Judges for Cannes Lions’ Direct Jury. His two TED talks have passed seven million combined views. He writes a fortnightly column in The Spectator and founded Nudgestock, the annual festival of behavioural sciences. Key speaking topics Behavioural economics and commercial strategy Consumer psychology and decision-making Perception, value, and pricing psychology The limits of data-driven marketing Creativity and non-rational problem-solving Behavioural design and customer experience Nudge theory in organisational contexts Ideal for Chief Marketing Officers and marketing leadership teams rethinking growth strategy Commercial strategy and innovation leaders exploring alternatives to pure data-led optimisation Senior executives and boards examining how psychological insight can improve pricing, product design, and customer experience Conference audiences in financial services, retail, consumer goods, and technology where customer behaviour directly drives commercial performance Audience outcomes A named framework, “psycho-logic”, for identifying where logical optimisation is producing diminishing returns in marketing and commercial strategy Specific, documented examples of small behavioural interventions that produced large commercial results A clearer understanding of why the most effective growth moves often look counterintuitive, and how to make the internal case for them Practical grounding in behavioural economics principles applicable to pricing, customer experience, and product design A more honest audit of where data-driven approaches reach their limits and what to reach for instead

Why organisations work with Richard Reed He built Innocent from a £500 stall at a London music festival to Europe’s number one smoothie brand and a Coca-Cola exit valued at over half a billion dollars. He ran every stage of that growth as co-CEO of the brand side of the business. JamJar Investments has backed Deliveroo, Tony’s Chocolonely, Babylon Health and Tails.com. The portfolio gives him a live investor view of what is working in consumer brands today, beyond any retrospective Innocent story. He pioneered “wackaging”, the on-pack conversational copy that built Innocent’s brand voice. Other UK consumer brands copied the device for more than a decade, which is unusually long-lived evidence of a marketing mechanic that travels. Innocent committed 10% of profits to charity through the Innocent Foundation from day one, and Reed kept that operating model intact through every funding round and the Coca-Cola sale itself. Purpose at scale is something he has actually operated, not theorised. His book “If I Could Tell You Just One Thing” (Canongate, 2016) collected single pieces of advice from Bill Clinton, Bill Gates, the Dalai Lama and Sir David Attenborough among others. He brings that breadth of access into the room with senior audiences. Biography highlights Co-founder of Innocent Drinks (1998); grown from £500 of fruit at a London music festival to Europe’s number one smoothie brand Sold Innocent to The Coca-Cola Company in 2013, in a transaction valued at over half a billion dollars Co-founder of JamJar Investments, the consumer-focused early-stage venture firm whose portfolio includes Deliveroo, Tony’s Chocolonely, Babylon Health and Tails.com Author of “If I Could Tell You Just One Thing…” (Canongate Books, 2016), with interviews including Bill Clinton, Bill Gates, the Dalai Lama and Sir David Attenborough Appointed CBE in the 2016 Queen’s Birthday Honours for services to the food industry and to charity Founder of Art Everywhere; co-founder of the Innocent Foundation; presenter of BBC Three’s “Be Your Own Boss” Biography Innocent Drinks started with £500 of fruit at a London music festival in 1998, and a sign asking passers-by whether the founders should give up their day jobs. Fifteen years later, Coca-Cola paid over half a billion dollars for the company. Richard Reed was one of three Cambridge graduates who took it that distance, running the brand side of the business as co-CEO from market stall to category leader. What set Innocent apart at scale was discipline about what to keep. The brand voice, the on-pack “wackaging” copy that competitors imitated for over a decade, and the 10% of profits committed to charity through the Innocent Foundation all stayed intact. They survived every funding round and the eventual Coca-Cola sale. By 2010, Innocent held roughly three-quarters of the UK smoothie market. Since 2013, Reed has invested in the next wave of consumer founders through JamJar Investments. The portfolio reads as a working hypothesis about where consumer brand power is going: Deliveroo, Tony’s Chocolonely, Babylon Health, Tails.com. He carries the operator’s view of what scales and what does not into every deal. Beyond the day job, he authored “If I Could Tell You Just One Thing” for Canongate Books in 2016. The book drew single pieces of advice from Bill Clinton, Bill Gates, the Dalai Lama, Sir David Attenborough and forty-odd others, with author’s profits donated to mentoring and social inclusion charities. He was appointed CBE in the 2016 Queen’s Birthday Honours for services to the food industry and to charity. Key speaking topics Building consumer brands from start-up to category leader Brand voice, marketing innovation and the wackaging mechanic Social purpose as operating model, not communications layer Scaling under competitive pressure and corporate ownership Early-stage investing in consumer businesses Founder mindset and entrepreneurial discipline at scale Customer conviction and brand love in commodity categories Ideal for Founders and founder-CEOs scaling a consumer-facing business through the awkward middle stages Marketing, brand and customer-experience leaders working on customer conviction inside large organisations Boards and corporate development teams making capital decisions on consumer brands or considering an acquisition of one ESG, sustainability and purpose leads moving social commitments out of communications and into the operating model Audience outcomes A first-hand account of what scaling a consumer brand demands at each stage, from market stall to category leader to corporate exit Specific examples of how Innocent built brand voice, wackaging and category share, and what survived corporate ownership versus what did not A live investor-side read on which consumer-brand bets are paying off, drawn from JamJar’s positions in Deliveroo, Tony’s Chocolonely, Babylon Health and Tails.com A grounded argument for why social purpose works commercially when it is built into the operating model, with the Innocent Foundation as the worked example

Key speaking topics Automotive media and broadcasting Motoring journalism Factual entertainment television High-performance vehicles and engineering Risk and resilience in live production Digital automotive communities Ideal for Automotive and mobility industry events Media and broadcasting conferences Engineering and technology audiences Corporate conferences seeking high-profile television insight Audience outcomes Insight into large-scale television production and presentation Perspective on automotive storytelling for global audiences First-hand reflections on risk and recovery in high-performance environments Understanding of building audience engagement across broadcast and digital platforms Why organisations work with Richard Hammond Recognised television presenter associated with globally distributed motoring programmes. Experience spanning broadcast media, digital platforms, and automotive ventures. Ability to connect engineering, entertainment, and audience engagement in a commercially relevant context. Credibility drawn from sustained roles in high-profile television productions. Biography Richard Hammond is one of the most recognisable figures in global motoring television, known for his long-standing role as co-presenter of the BBC’s Top Gear and Amazon Prime Video’s The Grand Tour. Across these internationally distributed programmes, he helped shape automotive storytelling for mass audiences, combining technical subject matter with accessible, high-impact broadcasting. His career spans both mainstream television and specialist factual entertainment. In addition to large-scale motoring formats, he has presented programmes including Brainiac: Science Abuse, Time Commanders, Petrolheads, and Should I Worry About…?, demonstrating range across science, history, and consumer-focused content. This breadth underlines his ability to communicate complex subjects with clarity and engagement. Hammond’s background in local BBC radio and early motoring programming laid the foundation for a career built on audience connection and editorial credibility. His on-screen work has consistently bridged engineering, performance, and entertainment, making technical topics commercially relevant for broad and diverse audiences. Beyond broadcast media, he is a co-founder of the automotive digital platform DriveTribe, reflecting his involvement in building engaged online communities around shared specialist interests. He is also associated with The Smallest Cog, a classic car restoration business based in Hereford, reinforcing his practical engagement with automotive craft and heritage. Richard Hammond brings to corporate audiences first-hand experience of high-profile television production, brand visibility at scale, and the discipline required to perform in high-risk, high-performance environments.

Why organisations work with Philippe Starck He has redefined entire categories through design, not decorated them. The Delano in Miami did not improve hotels, it created the boutique-hotel format that Ian Schrager built a global business on. The Louis Ghost chair sold over a million units by reimagining what mass-produced furniture could look like. His “democratic design” doctrine reframes design as a commercial and ethical question rather than an aesthetic one. The argument that quality belongs at the lowest possible price, not the highest, is directly useful to organisations rethinking product strategy and customer access. He works at every scale a business cares about. Hospitality interiors for Royalton, Mondrian, Sanderson, Le Meurice. Industrial products for Alessi, Kartell, Microsoft, Vitra. Bathroom systems for Hansgrohe AXOR since 1994. Few speakers have applied a single design philosophy across that many sectors and lived to argue for it. He brings a working creator’s view of innovation, including recent collaborations on AI-designed furniture with Kartell and Autodesk, and architectural work on the Axiom space station. He speaks about where design is heading from inside the work, not from outside it. Biography highlights Designed the private apartments of President François Mitterrand at the Élysée Palace and the Café Costes in Paris, the two commissions that established his international reputation. Created the boutique-hotel category with the Delano Miami in collaboration with Ian Schrager, followed by Royalton, Paramount, Mondrian, Hudson, Sanderson, St Martin’s Lane, and Le Meurice. Iconic industrial designs include the Juicy Salif citrus reamer for Alessi, the Louis Ghost chair for Kartell (over one million units sold), the Costes chair, the Microsoft Optical Mouse, and the AXOR bathroom collections for Hansgrohe. First French speaker invited to a TED conference; his 2007 talk “Design and destiny” remains one of the platform’s most viewed design lectures. Knight of the Legion of Honour, Officer of Arts and Letters, recipient of the D&AD President’s Award, the Harvard Excellence in Design Award, and the Grand Prix National de la Création Industrielle, among more than 100 international awards. Appointed artistic director for the French presidency of the European Union in 2008, and Ambassador of Creativity and Innovation in 2009. Biography The Delano in Miami opened in 1995 and changed the economics of hospitality. Before it, hotels competed on stars, location, and service. After it, hotels competed on atmosphere and identity. The boutique-hotel category, now a global multi-billion-dollar segment, was built on a single project that Philippe Starck designed for Ian Schrager. The lesson, for any business that thinks design is a finishing layer, is that one designed space can create a market. That pattern, design that creates rather than decorates, runs through fifty years of work. The Café Costes in 1984 reinvented the Parisian café and produced a chair that sold 400,000 units. The Louis Ghost chair for Kartell sold over a million. Hospitality interiors for the Mondrian, Royalton, Sanderson, and Le Meurice. Bathroom systems with Hansgrohe AXOR since 1994. Industrial products for Alessi, Vitra, Microsoft, Emeco, and Duravit. The discipline behind these is what Starck calls democratic design: the argument that quality belongs at the lowest possible price the market can support, not the highest, and that a designer’s obligation is to make good things widely available rather than rare things expensive. This is a usable doctrine for executives, not just designers. It treats design as a commercial decision about category position, brand identity, product economics, and customer access. It rejects the binary of luxury versus mass-market and asks instead what quality at scale should look like. It is also a working philosophy, currently being applied to AI-collaborative furniture with Kartell and Autodesk, to hospitality projects from Paris to Zurich to the French Riviera, and to the Axiom commercial space station. Starck is a Knight of the Legion of Honour, an Officer of Arts and Letters, and the recipient of the Harvard Excellence in Design Award, the D&AD President’s Award, and more than 100 international honours. He was the first Frenchman invited to a TED conference and served as artistic director for the French presidency of the European Union. For organisations rethinking how they show up to customers, he offers something rarer than a topic. He offers a method that has built categories. Key speaking topics Democratic design and the economics of quality at scale Design as a driver of brand identity and category creation Hospitality and experience-led environments Product innovation and industrial design Sustainability, dematerialisation, and the future of materials Creativity, AI, and the changing role of the designer The philosophy of useful objects Ideal for Hospitality and consumer brand leadership teams reconsidering how environments and products carry brand identity CMOs, chief brand officers, and customer experience executives who need to argue for design as a commercial lever Product, R&D, and innovation leaders facing decisions about quality, materials, and category position Founders and senior leaders building businesses where design choices and brand identity are inseparable Audience outcomes A working definition of democratic design and how it applies to product strategy, brand position, and pricing decisions A clearer view of when design creates a category versus when it decorates one, with named examples from hospitality and consumer goods Direct exposure to a creator’s view of where design is heading, including AI collaboration, dematerialisation, and the post-plastic era Permission to treat design as a board-level question rather than a downstream finishing exercise

Why organisations work with Peter Guber He has built and led organizations across film, music, professional sports, and esports. The storytelling framework that runs through his work has been pressure-tested in each, and senior audiences hear it from someone who has actually used it to move boards, talent, partners, and capital. He authored the only mainstream business book on storytelling to hit #1 on the New York Times, USA Today, and Wall Street Journal bestseller lists simultaneously. Tell to Win and his HBR cover article The Four Truths of the Storyteller give audiences a portable framework they can take into their own communications work, not a collection of war stories. He speaks from current operating experience as Chairman and CEO of Mandalay Entertainment, co-executive chairman of the Golden State Warriors, and owner of the Los Angeles Dodgers. The material reflects problems he still has to solve every week. The same discipline has been honed across more than forty consecutive years of teaching at UCLA Anderson School of Management and the UCLA School of Theater, Film and Television, recognized in 2017 with the UCLA Medal, the university’s highest honor. Biography highlights Chairman and CEO of Mandalay Entertainment Group; former Chairman and CEO of Sony Pictures Entertainment; former Chairman and CEO of Polygram Entertainment; former President of Columbia Pictures; co-founder of Casablanca Record & Filmworks. Films he produced or executive produced have grossed over $3 billion worldwide and received 50 Academy Award nominations, including five Best Picture nominations and the Best Picture win for Rain Man. Other titles include Batman, The Color Purple, Midnight Express, Flashdance, Gorillas in the Mist, The Witches of Eastwick, and The Kids Are All Right. Co-Executive Chairman and co-owner of the Golden State Warriors (NBA Champions 2015, 2017, 2018); owner of the Los Angeles Dodgers (World Series winners 2020 and 2024); Owner and Executive Chairman of Los Angeles Football Club (MLS); Co-Executive Chairman of aXiomatic Gaming, owner of esports franchise Team Liquid. Author of Tell to Win (Crown Business, 2011), instant #1 New York Times, USA Today, and Wall Street Journal bestseller; named by Fortune one of “5 Business Books You Can Really Use.” Earlier books include Shootout: Surviving Fame and (Mis)Fortune in Hollywood, which became a seven-year AMC television series he hosted. Author of the Harvard Business Review cover article “The Four Truths of the Storyteller” (December 2007). Professor for more than forty years at UCLA Anderson School of Management and UCLA School of Theater, Film and Television. UCLA Medal recipient (2017). Appointed to the University of California Board of Regents by Governor Jerry Brown (2017). Biography Sony Pictures Entertainment led the industry in domestic box office market share for four straight years after Peter Guber became Chairman and CEO in 1989. Over the same period, the studio earned 120 Academy Award nominations, the most ever recorded by any company in any four-year stretch. What ran through that work, and through the decades before it at Columbia Pictures, Polygram, and Casablanca Records, was a discipline Guber later codified. He could take a strategic intent and translate it into a story the audience he needed to move had reason to act on. He named it purposeful storytelling. The Harvard Business Review cover article The Four Truths of the Storyteller laid out the four conditions a story has to meet to do real work in a room: true to the teller, the audience, the moment, and the mission. Tell to Win, his expansion of the same thesis, hit number one simultaneously on the New York Times, USA Today, and Wall Street Journal bestseller lists in 2011. Fortune named it one of “5 Business Books You Can Really Use.” In Guber’s argument, data is the cost of entry; persuasion is the work that closes the deal. Guber still runs Mandalay Entertainment Group, co-owns the three-time NBA champion Golden State Warriors and the World Series-winning Los Angeles Dodgers, and chairs the esports investment vehicle aXiomatic. He has taught the same craft at UCLA Anderson and the UCLA School of Theater, Film and Television for more than forty consecutive years, by the Chancellor’s account never missing a year. In 2017, UCLA awarded him the UCLA Medal, its highest honor, the same year Governor Jerry Brown appointed him to the University of California Board of Regents. Key speaking topics Purposeful storytelling in business Leadership communication and persuasion Leading through uncertainty and disruption Innovation and organizational culture High-performance team building across industries Storytelling for marketing and brand strategy Ideal for CEOs and executive leadership teams preparing to communicate strategic change to internal and external audiences. Chief commercial, marketing, and sales leaders rebuilding the persuasion infrastructure of their organizations. Founders and senior operators raising capital, recruiting talent, or pitching boards. Executive education clients, leadership development programs, and partner or customer summits where the centerpiece is communication craft. Audience outcomes A working test for their own communications: whether the story is true to the teller, the audience, the moment, and the mission. A sharper distinction between informing an audience and persuading them, with a clearer view of where most leadership communication breaks down. Specific examples from film, sports, and the boardroom that they can map onto their own decisions and pitches. A method for finding and shaping the right story for a specific audience and a specific moment. Shared vocabulary they can take back to their teams and demand of communications, marketing, and IR functions.

Why organisations work with Omer Wilson He has run the brand function inside three of the most consequential data centre platforms of the last decade, including Digital Realty in EMEA and APAC, giving him a working model of how technical infrastructure businesses actually win category leadership. He has been voted Datacloud Marketer of the Year on two separate continents, in Monaco in 2015 and Singapore in 2018, which is a rare double inside the industry’s only credible peer-voted award. He builds brand strategy that translates between cultures, with operational experience in the UK, Singapore and now Portugal, and a Turkish-British background that informs his work on Asia and emerging-market positioning. He is currently leading marketing for a 1.2 GW, EUR 8.5 billion AI-era data campus in Sines, which means his commentary on the next decade of digital infrastructure marketing is grounded in a live programme, not retrospective analysis. Biography highlights Chief Marketing Officer, Start Campus, leading brand and go-to-market for the SINES DC campus in Portugal. Former Chief Marketing Officer at Qarbon Technologies and Pure Data Centres Group. Senior marketing leadership at Digital Realty across EMEA and APAC, joining the company in 2011 in London. Datacloud Data Centre Marketer of the Year 2015, Monaco. Datacloud Asia Marketer of the Year 2018, Singapore. Founder and Chief Strategist, Anatolia.Asia Consulting Group; trained on the IBM Global Graduate Scheme; former Head of Corporate Solutions Marketing for Jones Lang LaSalle EMEA. Biography The data centre industry built its commercial story on power, cooling and square metres. As AI workloads have changed what hyperscale customers actually need, the buying conversation has shifted to sustainability, sovereignty and brand trust. The companies winning that conversation are doing marketing work most of the sector still treats as overhead. Wilson has been one of the operators inside that shift. At Digital Realty he ran marketing across EMEA and later APAC after joining the firm in London in 2011, then took the CMO seat at Pure Data Centres Group and Qarbon Technologies. He is now Chief Marketing Officer at Start Campus, the operator behind the 1.2 GW SINES campus in Portugal, an EUR 8.5 billion programme positioned as one of Europe’s most sustainable AI data centres. His professional voice was shaped early by the IBM Global Graduate Scheme and then by running corporate solutions marketing at Jones Lang LaSalle across EMEA. That mix matters, because he treats brand as a commercial system: pricing, sales enablement and customer narrative working as one engine. He has been voted Datacloud Marketer of the Year twice, in Monaco in 2015 and Singapore in 2018, the industry’s clearest peer signal that the work travels. He also founded Anatolia.Asia Consulting Group, advising technology and infrastructure clients on positioning across Europe and Asia, and is a regular keynote speaker at Cloud Expo Asia, Data Centre World and DCD events. The through-line in his work is category creation: helping technical businesses build brand authority before commodity pressure forces a price conversation. Key speaking topics Brand strategy in technology and digital infrastructure Marketing leadership in data centres and hyperscale Category creation in B2B technology Cross-cultural positioning between Europe and Asia Sustainability and AI as commercial narratives Go-to-market for capital-intensive technology businesses Ideal for CMOs and senior marketing leaders inside technology, infrastructure and capital-intensive B2B businesses CEOs and founders of scale-up technology companies preparing a category narrative Sales and commercial leadership teams in data centres, cloud, energy and adjacent infrastructure sectors Industry conferences in digital infrastructure, AI, cloud and sustainability Audience outcomes A clearer model for how brand work compounds commercial value inside technical categories. Examples from inside the data centre industry of how marketing has shifted from spec-led to narrative-led selling. Practical perspectives on positioning sustainability and AI claims so they hold up with sophisticated buyers. A sharper view of how Asia, Europe and emerging markets behave differently as B2B technology audiences.

Why organisations work with Omar Johnson He has a documented commercial result at the scale most marketers will never reach: Beats by Dre from $20 million to $2 billion, acquired by Apple for $3 billion. He is operating, not reminiscing. As founder of Øpus Intelligence, he is currently applying generative AI to cultural relevance for clients including Nissan, the NBA 2K League, and NFL franchises. He built the campaigns marketing teams still study: the 2012 Beats Olympics athlete play that drove a 600% international sales lift, and the “Straight Outta Somewhere” meme generator that reached over a billion people on a near-zero media budget. He gives senior marketing leaders a working model for cultural relevance as a commercial discipline, with named brand cases from Nike, Apple, Coca-Cola, and Kraft, rather than agency-side theory. Biography highlights Former Chief Marketing Officer, Beats by Dre, and former Vice President of Marketing, Apple. Led Beats from $20 million to over $2 billion in revenue, culminating in the $3 billion acquisition by Apple in 2014. Founder of ØPUS United and founder of Øpus Intelligence, a generative AI platform for cultural relevance, with clients including Nissan, NBA 2K League, Tennessee Titans, and Minnesota Vikings. Author of “Dear White Corporate America,” following a full-page New York Times open letter on racial equity in June 2020. Named “Brand Genius” by Adweek and one of the “Most Innovative CMOs” by Business Insider. Earlier marketing leadership across Nike (including campaigns with LeBron James and Kobe Bryant), Coca-Cola, Kraft Foods, and Campbell Soup. MBA from Emory University’s Goizueta Business School. Biography Beats by Dre grew from $20 million to more than $2 billion in revenue in four years and was acquired by Apple for $3 billion in 2014. Omar Johnson was the third employee through the door and the Chief Marketing Officer who built the brand engine that made the trajectory possible. The case studies have lasted longer than the headphones themselves. At the 2012 Olympics, instead of paying for sponsor rights, Beats put national-flag headphones on athletes through a private lounge, lifting international sales by 600%. In 2015, the “Straight Outta Somewhere” meme generator reached over a billion people on a near-zero media budget. Both built category leadership through cultural participation, not paid reach. After Apple, Johnson founded ØPUS United, a brand management firm, and then Øpus Intelligence, a generative AI platform that productises cultural relevance for marketers. Live clients include Nissan, the NBA 2K League, and NFL franchises, with a 2025 partnership with Sundial Media (parent of ESSENCE, Refinery29, AFROPUNK) extending the model further into culture media. His earlier career across Nike, Coca-Cola, Kraft Foods, and Campbell Soup gave him the inside view of large brand systems; his post-Apple work gives him the operator’s view of what is breaking in them now. Adweek named him a Brand Genius. Business Insider named him one of the Most Innovative CMOs. His 2020 New York Times open letter, “My Open Letter to White Corporate America,” became the book “Dear White Corporate America.” Key speaking topics Brand building and category leadership Marketing strategy and growth Cultural relevance as a commercial discipline Generative AI in marketing and brand management Customer experience and brand authenticity Storytelling and creative campaign design Ideal for CMOs, brand directors, and senior marketing leadership teams CEO and executive committee offsites where growth depends on brand strength Consumer, retail, sports, media, and entertainment audiences Innovation, creative, and customer experience functions exploring AI in marketing Audience outcomes A working definition of cultural relevance that can be applied to a brand plan, not a slogan Named campaign cases (Beats Olympics, Straight Outta Somewhere, Nike commercials with LeBron James and Kobe Bryant) used to illustrate how cultural participation beats paid reach A current view from inside a generative AI marketing platform on what the technology actually changes for brand teams A direct provocation to senior leaders on authenticity, representation, and the commercial cost of getting either wrong

Why organisations work with Michael Solomon His textbook Consumer Behavior: Buying, Having, and Being is the most widely adopted course text on the subject worldwide, which means the conceptual vocabulary used by a generation of marketers traces back to his work. He has advised Calvin Klein, Levi Strauss, Under Armour, BMW, Procter & Gamble, eBay, and United Airlines on consumer psychology applied to brand, retail, and product decisions. He brings academic discipline to fast-moving commercial questions: AI consumer trust, avatar identity, metaverse engagement, and post-pandemic spending behaviour, all grounded in published research. Holder of the Dirk Warren ’50 Sesquicentennial Chair at Saint Joseph’s University and recognised among the ten most productive scholars in advertising and marketing communications. Regular Forbes.com contributor, with commentary picked up by The New York Times, USA Today, The Wall Street Journal, Adweek, and Time, giving clients a speaker whose framing is already in market. Biography highlights Dirk Warren ’50 Sesquicentennial Chair and Professor of Marketing, Haub School of Business, Saint Joseph’s University. Author of more than thirty books, including the global bestselling textbook Consumer Behavior: Buying, Having, and Being and The New Chameleons. Former faculty at NYU, Rutgers, Auburn University, and the University of Manchester. Forbes.com contributor; commentary in The New York Times, Wall Street Journal, USA Today, Adweek, Time, and on Today, Good Morning America, and CNN. Cutty Sark Men’s Fashion Award recipient for research on the psychology of clothing. Client roster spanning Calvin Klein, Levi Strauss, Under Armour, BMW, P&G, eBay, Subaru, United Airlines, Microsoft Advertising, and the U.S. Army. Biography The textbook that trained a generation of marketers in consumer behaviour, Buying, Having, and Being, sits on Michael Solomon’s CV. So does a Forbes column read by the executives who now run those marketers’ employers. That dual position, academic standard-setter and commercial commentator, is what brings serious brands to him for strategic reads on customer psychology. Solomon holds the Dirk Warren ’50 Sesquicentennial Chair at Saint Joseph’s University’s Haub School of Business, with prior faculty posts at NYU, Rutgers, Auburn, and the University of Manchester. His PhD in social psychology from UNC Chapel Hill anchors a research career that has placed him among the ten most productive scholars in advertising and marketing communications, and the fifteen most cited in behavioural sciences and fashion. The applied work is where the academic record converts into commercial value. Solomon has advised Calvin Klein, Levi Strauss, Under Armour, BMW, Procter & Gamble, eBay, Subaru, and United Airlines on questions of brand identity, customer experience, and category disruption. His current speaking work centres on consumer trust in AI and avatars, the post-pandemic spending psychology he frames as G.A.S., and the dissolution of traditional consumer categories he treats in The New Chameleons. For senior marketing, brand, and customer-experience leaders, the value is access to a thinker who can defend a claim about consumer behaviour from the underlying psychology, then translate it into a brand or product decision a board can act on. Key speaking topics Consumer psychology and decision-making Brand identity and customer experience Marketing implications of AI, avatars, and the metaverse Fashion psychology and the symbolic meaning of products Post-pandemic consumer behaviour Retail disruption and category evolution Cross-cultural consumer meaning-making Ideal for CMOs and brand directors rebuilding strategy after segmentation models stop working Retail and consumer goods leadership teams confronting category disruption Customer experience and insight leads in financial services, automotive, apparel, and FMCG Boards of consumer-facing businesses assessing exposure to AI-mediated commerce Audience outcomes A sharper read on the psychology driving current consumer switching, loyalty, and category exit. Specific frameworks for thinking about AI and avatars in brand and retail experience, not generic technology commentary. Named research and case examples that senior marketers can cite internally to defend a strategic shift. A more rigorous internal vocabulary for consumer behaviour, drawn from the academic standard text in the field.

Key speaking topics International business expansion Scaling consumer brands globally Leadership in manufacturing and product-led companies Innovation and product-driven growth Building international market presence Strategy for consumer technology businesses Global brand development Ideal for Senior leaders in manufacturing and consumer product companies Corporate audiences focused on international growth Leadership teams in product-led organisations Business schools and executive education audiences Audience outcomes Insight into scaling a consumer brand internationally Lessons from leading a global manufacturing business Practical perspectives on expanding into international markets Understanding of leadership challenges in product-led companies Strategic context for global brand development Why organisations work with Martin McCourt Direct experience leading an international consumer technology company through global expansion. Practical insights from more than four decades in manufacturing, design, sales and marketing. Board-level perspective across multiple international businesses. Relevant experience for organisations focused on international growth, innovation and market expansion. Biography Martin McCourt is the former CEO of Dyson, where he led the business for 15 years and oversaw a period of substantial international expansion. During his leadership the company developed from a single-product, single-market operation into an international consumer brand operating across more than 60 markets. His career spans more than four decades across manufacturing, design, sales and marketing. In addition to Dyson, his professional experience includes roles associated with Mars, Duracell, Toshiba and Pelikan, giving him broad insight into product-led organisations and the commercial dynamics of global consumer businesses. Alongside his executive career, Martin has held a range of board and advisory roles across international companies. He is Chairman of COMPO and a Non-Executive Director at Tharsus, and has also been associated with businesses including Weber, Pure Electric, FreeFlow Technologies, Lightfoot and Learning Curve Group. He also contributes to leadership and business education as a visiting professor at Aston University. His career achievements have been recognised by multiple public profiles, which state that he was named UK Business Leader of the Year.