Marketing & Branding

Why organisations work with Gerald Ratner His name is embedded in the business lexicon. “Doing a Ratner” is not a metaphor; it is a documented event with a verified cost of £500m, which organisations reference every time a leader’s words threaten to become the story. He provides the only first-person account of what happens inside a catastrophic, self-inflicted reputational collapse; not from a crisis consultancy, but from the person who caused it, survived it, and rebuilt from it. His growth story stands independently of the fall. Taking Ratners Group from 130 stores and £13m in sales to 2,500 stores and over £1.2bn in turnover is a concrete case study in scaling a mass-market brand in a staid, elitist industry. He demonstrates that commercial credibility can be rebuilt without institutional support. The health club sold for £3.9m and GeraldOnline’s subsequent emergence as the UK’s largest online jewellery business were both built after banks had refused to back him. His 2007 autobiography “The Rise and Fall…and Rise Again,” reviewed in the Financial Times and serialised in the Sunday Times, gives audiences a structured, honest account rather than the selective narrative most comeback stories rely on. Biography highlights CEO and Chairman of Ratners Group, built into the world’s largest jewellery retailer, with 2,500 stores and annual sales exceeding £1.2bn by 1990 April 1991 speech at the Institute of Directors conference, Royal Albert Hall: a single remark wiped approximately £500m from the company’s market value The phrase “doing a Ratner” entered the English business vocabulary as a term for self-inflicted reputational damage; referenced in media, business schools, and boardroom conversations worldwide Author of “The Rise and Fall…and Rise Again” (Capstone/Wiley, 2007), serialised in the Sunday Times and reviewed in the Financial Times and Management Today Founded GeraldOnline in 2003, which became the UK’s largest online jewellery business Ranked first in The Sun’s published list of the 50 biggest business mistakes of all time Biography Most leaders know that reputation is fragile. Few have experienced, in precisely documented financial terms, exactly how fast it can go. In April 1991, a single off-the-cuff remark at the Institute of Directors annual conference at the Royal Albert Hall wiped £500m from Ratners Group within days. Gerald Ratner had built that company. He joined the family jewellery business in 1966 and, within two decades, grew it to 2,500 stores and over £1.2bn in annual sales, including H. Samuel, Ernest Jones, Watches of Switzerland, and more than a thousand stores in the United States. It was the world’s largest jewellery retailer. He was dismissed as CEO in November 1992. The company renamed itself Signet Group and expunged his name. What followed is the more instructive half of the account. After bankruptcy and a period of professional isolation, Ratner financed a health club in Henley-on-Thames against his home, sold it for £3.9m, and used the proceeds to launch GeraldOnline, a name forced on him because his former company blocked him from trading under his own. It became the UK’s largest online jewellery business. His 2007 autobiography, “The Rise and Fall…and Rise Again,” published by Capstone/Wiley and serialised in the Sunday Times, set out the full arc without omission. The phrase “doing a Ratner” now circulates in business schools and boardrooms internationally. It captures what happens when a leader’s offhand candour meets public trust at scale. Ratner is the only person who can speak to it from inside all three moments: the building, the collapse, and the recovery. Key speaking topics Reputational risk and crisis leadership Resilience and recovery after catastrophic failure Brand trust and the consequences of leadership communication Retail growth and mass-market brand building Entrepreneurship after failure Organisational crisis and business survival Ideal for Executive and senior leadership conferences where reputational risk, crisis management, or communication under pressure are on the agenda CHRO and L&D audiences focused on building genuine resilience culture, rather than frameworks without lived experience behind them Business award dinners, gala events, and after-dinner occasions where a high-recognition, self-deprecating narrative sets the tone Entrepreneurship and business growth forums where the full cycle of building, losing, and rebuilding a commercial enterprise is directly relevant Audience outcomes A concrete, real-world illustration of how quickly a leader’s words can overtake the reputation of an organisation they have spent years building An honest account of what recovery from professional catastrophe looks like in practice – including the financial, psychological, and strategic dimensions A sharper instinct for the gap between what leaders say internally and how public statements land with customers and markets Practical perspective on rebuilding commercial credibility without institutional backing, drawn from two separate comebacks in the same industry A reference story they will use – the “Ratner effect” framework is already in common use; hearing it directly sharpens how teams apply it

Why organisations work with Erik Saelens The Triple-A Brand Index (Authenticity, Accountability, Activation) gives leadership teams a structured diagnostic – not a creative brief – for understanding why brand trust is gained or lost, and what to do about it. His research base of 300+ rebranding and renaming operations worldwide is one of the largest of its kind; most brand consultants draw on case studies, Saelens draws on a proprietary empirical database. He operates at board level rather than at agency level – having served as senior brand advisor to the board of Royal Dutch Telecom KPN and as a current board director at multiple companies – which means his framing of brand problems maps directly onto the decisions executives actually face. His work on brand and M&A strategy addresses a gap that most marketing speakers ignore: the specific identity and equity challenges that arise when companies merge, acquire, or prepare for IPO. The Brandhome Method® gives marketing and strategy teams a replicable operating system for brand building, not a set of principles to interpret. Biography highlights Founder and executive strategic director of Brandhome Group, established 1995; active across strategy, design, and brand consultancy Creator of the Triple-A Brand Index – a proprietary brand measurement framework built around Authenticity, Accountability, and Activation Researched and executed more than 300 rebranding and renaming operations worldwide Former senior brand advisor to the board of Royal Dutch Telecom KPN; earlier career at Sodexo’s international brand management team Board director at Unbox (Belgium), CQ (US), and Stackin (US) Author of 15+ books on brand marketing, including The Brandhome Method®, The Story Wars, In Triple-A® We Trust, and Branded Columnist for The Drum; regularly profiled by the London Speaker Bureau and other international platforms Biography Brand equity is consistently listed as one of the most valuable intangible assets on a company’s balance sheet – and consistently treated as one of the least manageable. The gap between what organisations believe their brand is worth and their ability to actively steer it is where most brand strategy fails. Erik Saelens has spent 25 years closing that gap. As founder and executive strategic director of Brandhome Group, he has built one of the more unusual intellectual positions in brand strategy: a proprietary empirical base of more than 300 rebranding and renaming operations that allows him to speak about brand transformation not as a philosophy but as a pattern-recognition exercise. His Triple-A Brand Index – built around Authenticity, Accountability, and Activation – gives organisations a diagnostic framework for auditing brand trust, not just measuring brand awareness. His credibility at the executive level is grounded in practice rather than proximity. Before founding Brandhome, Saelens served as senior brand advisor to the board of Royal Dutch Telecom KPN, and he currently sits on the boards of companies including Unbox, CQ, and Stackin. His work on brand strategy in M&A and IPO contexts gives him a specific fluency in the decisions that matter most when brand equity is genuinely at stake – acquisition integration, identity rationalisation, and the reputational dimensions of market entry. Across 15 books – including The Brandhome Method®, The Story Wars, and In Triple-A® We Trust – and as a regular columnist for The Drum, Saelens has developed a body of work that is practical in architecture and commercially framed in argument. His audiences leave with a structured vocabulary for brand decisions, not a renewed conviction that branding matters. Key speaking topics Brand strategy and commercial brand architecture Rebranding and renaming operations Brand trust measurement and the Triple-A framework Brand management in M&A and IPO contexts Storytelling as a strategic brand instrument Internal branding and identity-driven organisations The future of marketing and consumer attention Ideal for CMOs and marketing leadership teams navigating brand transformation or post-acquisition integration Boards and C-suite executives making decisions on brand equity in M&A, IPO, or market expansion contexts Strategy and transformation leads in organisations undergoing identity change Senior marketers and brand managers seeking a structured, evidence-based approach to brand building Audience outcomes A clearer understanding of brand as a commercial asset with measurable dimensions, not a creative output Practical familiarity with the Triple-A framework as a diagnostic tool for brand trust A structured way to think about what changes – and what must be protected – in a rebranding operation Sharper criteria for brand investment decisions, particularly in M&A, IPO, and market entry scenarios An accessible methodology (the Brandhome Method®) for building or rebuilding brand from a strategic starting point

Key speaking topics Marketing strategy Brand management Customer orientation Global marketing strategy Corporate communications strategy Marketing leadership Executive decision-making in international markets Ideal for Senior executives responsible for marketing and brand strategy Leadership teams in multinational organisations Corporate strategy and marketing leadership forums Executive education and leadership development programmes Audience outcomes Clear understanding of how marketing strategy supports organisational growth Frameworks for strengthening brand positioning and customer orientation Insight into marketing leadership in global and multicultural markets Perspectives from international executive education and board experience Why organisations work with Dominique Turpin Combines academic research with decades of executive education experience for global companies. Brings leadership experience from major international business schools. Provides practical perspectives on marketing strategy, brand leadership, and customer focus. Offers insight grounded in work with multinational organisations and international executive audiences. Biography Dominique Turpin is an internationally recognised academic and marketing strategist whose work helps senior leaders strengthen brand positioning, customer focus, and global marketing performance. Through executive education, board advisory work, and thought leadership, he brings a practical perspective on how organisations translate marketing strategy into competitive advantage. He holds emeritus positions at two of the world’s leading business schools: Professor Emeritus of Marketing Strategy at IMD and President Emeritus and Professor of Marketing at CEIBS. His leadership experience includes serving as President of IMD and Nestlé Professor, where he guided one of the world’s foremost executive education institutions and shaped the development of global business leaders. Professor Turpin has spent decades working with multinational organisations through executive programmes and strategic education initiatives. His teaching and advisory work focuses on marketing strategy, brand management, customer orientation, and corporate communications, with particular insight into international markets across Europe, Asia, and Latin America. Earlier in his career he also spent several years working in Tokyo, contributing to his deep understanding of global and cross-cultural business environments. Alongside his teaching, he has directed major executive programmes including the IMD MBA and the Program for Executive Development. He has worked with companies across a wide range of industries through executive education initiatives, helping leadership teams translate marketing insight into practical organisational action. Dominique Turpin is also a prolific contributor to management thinking. He has authored more than 100 books, articles, and case studies, with work appearing in business publications including the Financial Times, European Business Forum, and MIT Sloan Management Review, as well as Japanese business media. His expertise is also sought at board level. He has held board and advisory roles in both business and higher education, including positions with ITOCHU Europe and Ecole Hôtelière de Lausanne, alongside wider advisory work across international academic and corporate institutions. His case writing and research have received international recognition, reflecting his long-standing contribution to management education and applied marketing strategy.

Why organisations work with Dietmar Dahmen Two decades inside the rooms where global brands are built, with senior creative leadership at DDB, Ogilvy and BBDO across Hamburg, New York, Los Angeles, Munich and Vienna. The reference points are operator reference points. A Chief Innovation Officer track record at ecx.io, the digital agency that scaled into an IBM acquisition, which gives him a working view of how creative ambition turns into delivered technology product. Author of “Transformation. BAMM!” with Marcus Bond, published by Murmann Verlag, with a specific thesis on the “volcano economy” and a working compass tool for leadership teams reshaping their business model. Recognised by the European Association of Communication Agencies as their expert on disruption and future marketing, which gives the perspective institutional weight beyond bureau marketing. A stage craft that lands the argument. The presentation is theatrical, with stage walls built and broken on cue, a flame thrower used to dramatise climate urgency, and custom animation cut for each event. Senior audiences who have seen too many slide decks remember the content because of how it is delivered. Biography highlights Senior creative leadership at DDB, Ogilvy and BBDO, including Chief Creative Officer and Managing Director roles. Chief Innovation Officer at ecx.io, the digital agency acquired by IBM. Founder and Managing Director of Brainkicks GmbH, his current consulting and keynote practice. Co-author of “Transformation. BAMM! Management in der Vulkanoekonomie” (Murmann Verlag, 2017) with Marcus Bond. Lecturer in disruptive advertising at Filmakademie Baden-Wuerttemberg, with students collecting sixteen gold and silver awards at the Cannes Young Director Award during his tenure. Guest lecturer in marketing innovation at Boston University and LMU Loyola Marymount University in Los Angeles. Honorary member of the Federal Association for AI Transformation in Germany (Bundesverband für KI-Transformation). Designated expert on disruption and future marketing for the European Association of Communication Agencies (EACA); member of Creative Club Austria and Art Directors Club Germany. Biography The category boundaries that organised global marketing for a generation are blurring. Customer journeys cross channels that did not exist five years ago, brand differentiation decays faster than media budgets can refresh it, and the parts of the business that used to be safe (distribution, pricing power, retail relationships) are the parts most exposed. Senior marketing and innovation teams know they are being asked to remake the commercial engine while it is still running. Dietmar Dahmen has worked that problem from inside the global creative system. He built his career as Creative Director at DDB, Executive Creative Director at Ogilvy, and Chief Creative Officer and Managing Director at BBDO, across Hamburg, New York, Los Angeles, Munich and Vienna. The agency seat is what gave him repeated exposure to the moment when a brand has to choose between defending the position that made it and committing to the position that might. He then took the operator turn that gives the work its current shape. As Chief Innovation Officer at ecx.io, he helped scale the digital agency that IBM later acquired, which moved his thinking from creative campaign output toward technology-enabled customer experience and commercial model design. His book with Marcus Bond, “Transformation. BAMM!” published by Murmann Verlag in 2017, sets out the “volcano economy” thesis: markets where new positions emerge and disappear at unexpected points, and where conventional planning logic is precisely the constraint to challenge. The institutional credentials sit alongside the practitioner record. He is the European Association of Communication Agencies’ designated expert on disruption and future marketing, lectured disruptive advertising at Filmakademie Baden-Wuerttemberg for close to a decade, and his students collected sixteen gold and silver awards at the Cannes Young Director Award during that period. Boards bring him in when the question is not “what is the trend” but “what are we willing to break, and what do we keep, when the category we built around no longer holds.” Key speaking topics Disruption and business model reinvention Future of marketing and brand Customer centricity and experience design Innovation strategy Digital transformation in marketing organisations Change leadership in creative and commercial functions Ideal for CMOs, brand presidents and heads of marketing transformation Chief Innovation Officers and digital strategy leads Boards and executive committees navigating category disruption Senior creative and agency leadership groups Audience outcomes A working language for diagnosing where their category is fracturing and where their current strategy is exposed. A sharper view of which assumptions in the existing business model are now constraints rather than advantages. Specific provocations on customer-centric reinvention drawn from inside global agency and digital transformation work. Renewed willingness in the room to commit to changes that the operating plan has been deferring.

Why organisations work with David Meerman Scott He wrote the book that reset the category. The New Rules of Marketing and PR sits in its ninth edition, has been translated into 29 languages, and is standard reading inside marketing functions worldwide. When he speaks to a commercial team, they are hearing from the person who named the model they already use. He coined Newsjacking, now in the Oxford English Dictionary, and turned it into a repeatable method for injecting a brand into live news cycles without a campaign budget. He has been inside HubSpot’s growth story since 2007, when the company had fewer than ten employees, and continues as its Marketer in Residence. The playbook he talks about is one he helped build in practice. Fanocracy, his Wall Street Journal bestseller with Reiko Scott, gives commercial leaders a second framework: how to turn customers into fans, and fans into a growth engine that competitors cannot copy. He sits on advisory boards across software, AI, and live-music businesses, which keeps his material in front of current commercial problems rather than recycled case studies. Biography highlights Author of more than a dozen books, including The New Rules of Marketing and PR (9th edition, 29 languages), Fanocracy, Real-Time Marketing and PR, Marketing the Moon, and Marketing Lessons from the Grateful Dead. Coined “Newsjacking”; the term entered the Oxford English Dictionary in 2017. HubSpot advisory board member since 2007 and current Marketer in Residence. Keynotes and masterclasses delivered on all seven continents and in more than 45 countries, for clients including Cisco, HP, SAP, Google, Microsoft, Ford, PwC, NASDAQ, McKesson, the US Air Force, and the US Marine Corps. Advisor and board member to emerging companies including Eloqua (IPO 2012, acquired by Oracle), NewsWatch KK (acquired by Yahoo Japan), and GrabCAD (acquired by Stratasys). Serves on the advisory boards of the Grateful Dead Archive at UC Santa Cruz and the voter-registration nonprofit HeadCount. Biography The shift that matters in marketing is not a tool, it is a timing problem. Buyers move through most of a purchase decision on their own, using search, social, and peer networks, before a seller is ever involved. David Meerman Scott built his career by naming that shift and giving commercial teams a way to work inside it. The New Rules of Marketing and PR, first published in 2006 and now in its ninth edition, turned a set of emerging practices into a coherent model: publish useful content, reach buyers directly, and abandon the campaign calendar as the organising unit of marketing. The book has been translated into 29 languages and is now treated as a standard reference inside marketing functions from Fortune 500 incumbents to early-stage software companies. Real-Time Marketing and PR and Newsjacking extended the argument into live events and breaking news, and gave the commercial world a new vocabulary for opportunistic reach. His credibility is not only editorial. He has been on the HubSpot advisory board since 2007, when the company had fewer than ten employees, and remains its Marketer in Residence. He sat on the board of Eloqua through its IPO and sale to Oracle, and on NewsWatch KK through its sale to Yahoo Japan. With his daughter Reiko Scott he wrote Fanocracy, a 2020 Wall Street Journal bestseller that moved the conversation from reach to fandom, and gave leaders at companies like Hagerty, MeUndies, and HubSpot a framework for building customer communities that behave like a compounding asset. When Scott walks into a sales kickoff or a marketing leadership offsite, the value is compression. He has already tested these ideas across more than 45 countries, all seven continents, and hundreds of commercial teams, and he will tell a CMO in the room which parts of the playbook are load-bearing and which are noise. Key speaking topics Modern marketing strategy and the new rules of marketing and PR Newsjacking and real-time marketing Content-led sales and social selling Fanocracy and customer community as a growth engine Digital buyer behaviour and the shift from campaigns to always-on Marketing leadership inside high-growth technology companies Ideal for CMOs, marketing directors, and heads of brand rebuilding their function for a post-campaign buying journey. Chief Revenue Officers and sales leaders running kickoffs where marketing and sales need one shared operating model. Founders and leadership teams at growth-stage software, services, and consumer businesses looking for a repeatable customer-acquisition method. Corporate communications and PR leaders modernising earned-media strategy around live news and owned content. Audience outcomes A clear read on where their current marketing and sales model is leaking pipeline, and which specific tactics to retire. A working definition of Newsjacking and Real-Time Marketing, with concrete examples of how to execute both inside a regulated or conservative organisation. The Fanocracy framework for converting buyers into repeat advocates, with named examples from Hagerty, MeUndies, HubSpot, and HeadCount. A sharper view of what a modern marketing and sales operating rhythm looks like day to day, not as an annual plan. Practical language to align a CMO, CRO, and CEO on what good looks like in the next twelve months.

Why organisations work with Dave Stewart Stewart’s credibility is operational, not academic. He has built multiple businesses across music, media, film, and technology – from Weapons of Mass Entertainment to The Hospital Club to RARE Entity – and can demonstrate from firsthand experience what the structural conditions for creative output actually look like at scale. No case study is borrowed. His book, The Business Playground (Financial Times/Pearson, 2010), co-written with branding expert Mark Simmons and published in eight languages, provides a replicable methodology for applied creative thinking in business contexts. It draws on scientific research, structured exercises, and interviews with figures including Twitter co-founder Evan Williams and Microsoft co-founder Paul Allen – with a foreword by Richard Branson. He has worked inside major corporations as a practitioner, not an outside voice: serving as Nokia’s «change agent» and as US creative director at The Law Firm. Clients including Nokia, Visa International, and Credit Suisse have drawn a direct line between exposure to his thinking and changes in how they approached innovation. His current venture, RARE Entity (launched January 2026), is a venture builder that shifts IP ownership and commercial control back to the creators who generate it. He is speaking to one of the most urgent tensions in business today – who owns creative output and who benefits from it – from the position of someone actively building companies to solve it. The credential combination is genuinely unusual: a Rock & Roll Hall of Famer and Grammy Award winner who has also built media ventures, co-authored a business book for a major publisher, scored West End and Broadway musicals, and spent four decades proving that the artist’s approach to making things is also the most commercially effective approach. Biography highlights Co-founder of Eurythmics with Annie Lennox; over 100 million album sales across a four-decade career Rock & Roll Hall of Fame inductee (2022); Songwriters Hall of Fame inductee (2020); UK Music Hall of Fame inductee (2005) Grammy Award winner; Golden Globe Award winner; four Ivor Novello Awards (Best Songwriter); four BRIT Awards (Best Producer), including a Lifetime Achievement Award Author of The Business Playground: Where Creativity and Commerce Collide (Financial Times/Pearson, 2010), co-written with Mark Simmons, foreword by Richard Branson, published in eight languages Founder and chairman, Weapons of Mass Entertainment; co-founder, The Hospital Club, London, with Microsoft co-founder Paul Allen Served as Nokia’s «change agent» and US creative director at The Law Firm; executive producer, NBC series Songland (2019) Co-founder, RARE Entity (2026) – a venture builder dedicated to returning IP ownership and commercial control to creators Biography For most organisations, creativity is somewhere between a priority and a problem. It is cited in strategy documents and killed in planning meetings. The organisations that get it right tend to have someone who understands it not as a mindset but as a structural challenge. Dave Stewart has spent 40 years being that person. As co-founder of Eurythmics with Annie Lennox, Stewart helped build one of the most commercially successful creative partnerships in music history – over 100 million album sales, a Grammy Award, a Golden Globe, and induction into the Rock & Roll Hall of Fame in 2022. The creative process that produced those results was not accidental. It was the product of specific conditions, specific constraints, and a specific willingness to go into the unknown. Stewart has spent the decades since making that process legible for organisations that want to replicate it. His book, The Business Playground (Financial Times/Pearson, 2010), co-written with branding expert Mark Simmons, is the clearest articulation of his argument. Organisations that treat creativity as a personality trait will always struggle; those that build the right environment will consistently outperform. Published in eight languages, with a foreword by Richard Branson and interviews featuring Microsoft co-founder Paul Allen and Twitter co-founder Evan Williams, it remains a practical reference as much as a business book. His corporate work has included serving as Nokia’s «change agent» and as US creative director at The Law Firm. His most recent venture, RARE Entity (launched January 2026), is a venture builder that shifts IP ownership and commercial control back to the creators who generate it – the same argument he has been making for 40 years, now applied to one of the most contested challenges in the modern creator economy. Key speaking topics Creativity as a commercial capability Applied creative thinking in business Innovation culture and organisational conditions Entrepreneurship and venture building The creator economy and IP ownership Branding and cultural influence Technology, media disruption, and the future of creative industries Ideal for Chief Innovation Officers and innovation leadership teams seeking to move beyond idea generation into repeatable creative output CMOs and marketing leadership working on brand distinctiveness, creative culture, and commercial differentiation Leadership teams at media, entertainment, and technology organisations navigating disruption to existing business models Entrepreneurship and growth strategy conferences; founder, scale-up, and creative industries audiences Audience outcomes A clearer understanding of why creativity fails as a corporate programme – and what structural conditions actually produce it Practical frameworks and exercises drawn from The Business Playground for running better creative processes, from problem framing to idea development A model for thinking about the relationship between creative ambition and commercial discipline – from someone who has built businesses where that relationship was the point A sharper view of the creator economy: who controls IP, what AI and platform concentration are doing to that landscape, and what organisations need to do now The ability to distinguish between organisations that talk about innovation and those that have built the conditions for it

Christian Howes’ Background Christian Howes rose to fame through the path of reality TV, but not through the expected method. He came to prominence when he began observing social media habits of viewers of reality TV. Speaking about his findings on Twitter and Facebook, he got himself a weekly spot on Big Brother’s Bit on the Side to discuss his research and to present his conclusions to the millions of viewers who were chattering about the shows but had no idea how their conversations were impacting social media spheres. His expertise was picked up by the producers of BBC1’s National Lottery show and he was offered a similar show there. Working for The Hub for This Morning and BT Sport, Christian has ventured beyond the world of entertainment, to use his niche skills in a corporate setting. Helping numerous production companies to develop ideas and formats around integrating social data into programmes, he is currently actively involved in bringing new series to air that merge modern data with traditional genres. Joining digital data with transactional processes, to enable a slick and driven customer service programme, Christian has helped countless companies streamline their processes. Having previously shared his expertise with top brands including ASOS, Barclays, HSBC, Lloyds, Playstation and Telegraph, Christian has become a sought-after keynote speaker at business conferences around the world.    

Why organisations work with Chris Brogan A defined framework for online influence, not just opinions about it. Trust Agents named what separates real customer traction from noise, and the CREATE equation in The Impact Equation turned the same idea into a model a marketing team can actually apply to a campaign. Three decades of working through every online wave in real time. He was blogging before the term existed, co-founded the PodCamp unconference series in 2006, and signed up as the 10,212th user on Twitter. His read on what AI will do to marketing is calibrated by having been early on the last four platform shifts. Credibility with the brands others want to sell into. Disney, Google, General Motors, Microsoft, Coke, PepsiCo, Cisco, Humana, and Sony USA have all retained him as a consultant or keynote speaker. He has sat inside the marketing functions of the companies most audiences are trying to reach. A thousand keynotes’ worth of calibration. Audiences have ranged from the Coldwell Banker GenBLUE conference to the royalty of the United Arab Emirates. Forbes named him one of its Must Follow Marketing Minds; Success magazine commissioned him to interview Richard Branson for its cover story. Biography highlights New York Times bestselling co-author of Trust Agents with Julien Smith (John Wiley & Sons, 2009; 10th Anniversary Edition 2019), also a Wall Street Journal bestseller. Author or co-author of nine business books, including The Impact Equation (Portfolio, 2012) and The Freaks Shall Inherit the Earth (Wiley, 2014). Named by Forbes as one of its Must Follow Marketing Minds of 2014; chrisbrogan.com listed by Forbes among the 100 best websites for entrepreneurs. Co-founder of the PodCamp new-media unconference series (launched 2006 with Christopher S. Penn). Former monthly columnist at Entrepreneur magazine; featured in The Boston Globe, Forbes, Success, and USA Today; appeared on the Dr. Phil Show. Over a thousand keynote speeches delivered to clients including Disney, Google, General Motors, Microsoft, Coke, PepsiCo, Cisco, Humana, and Sony USA. Biography The cost of reaching customers online has fallen dramatically. The cost of earning their belief has climbed. Trust Agents, the 2009 New York Times bestseller Chris Brogan co-authored with Julien Smith, was among the first mainstream business books to name this problem. Its argument was that influence online accrues the way reputation does anywhere else, through consistent and useful contact with a defined community. The book’s “trust agent” framework set a vocabulary for a commercial category. With AI now flooding every inbox and feed with plausible noise, the framework has aged unusually well. The follow-up, The Impact Equation, made the same argument operational. Impact equals Contrast multiplied by the sum of Reach, Exposure, Articulation, Trust, and Echo. The formula tells a marketing team which of five dials to turn when campaigns underperform. Brogan’s work has been tested inside some of the companies with the most to lose on this question: Disney, Google, Microsoft, General Motors, Coke, Cisco, Humana, Sony USA. His authority on this stretches back further than most in the category. He was blogging before the term existed, co-founded the PodCamp unconference series in 2006 with Christopher S. Penn, and was signed up as the 10,212th user of Twitter. Forbes has listed him among its Must Follow Marketing Minds and named chrisbrogan.com one of the 100 best websites for entrepreneurs. Entrepreneur magazine ran his monthly column for years; Success commissioned him to interview Richard Branson for its cover. The point Brogan keeps returning to in keynotes and advisory work is commercial. Every competitor runs broadly the same automation stack and the same CRM vendors. The organisations that win real customer loyalty are the ones willing to do slower, more specific work for a defined audience. A thousand keynotes across audiences from the Coldwell Banker GenBLUE conference to the royalty of the United Arab Emirates is the track record that stands behind the argument. Key speaking topics Trust and influence in digital markets Customer relationships in the age of AI marketing Content strategy and online community building The CREATE framework for campaign impact Human-centred approaches to digital transformation Executive leadership in a distracted marketplace Ideal for CMOs and marketing leaders rebuilding channel strategy as paid reach plateaus and AI transforms audience behaviour Sales and customer experience leaders responsible for converting digital attention into durable revenue Communications and corporate affairs teams rethinking how their organisation earns trust at scale Founders and senior operators in content-heavy businesses where audience, community, and media are the core assets Audience outcomes A usable way of diagnosing where marketing effort is being wasted, drawn from the CREATE equation A sharper read on where AI and automation extend customer relationships and where they erode them Shared vocabulary for internal debates about attention, trust, and audience value Specific examples from Fortune 500 marketing functions that clarify what “doing business the human way” looks like in practice

Why organisations work with Blake Mycoskie He built a consumer brand that sold 50% to Bain Capital at a $625 million valuation in 2014. When he talks about purpose-led growth, he is talking from the operator seat. His 2016 Harvard Business Review piece, “The Founder of TOMS on Reimagining the Company’s Mission,” is one of the few founder accounts of what breaks when purpose meets scale and how to rebuild a mission after its original story stops working. TOMS famously ran on almost no traditional advertising, relying on customers as marketers and the Argentina origin story as the brand’s centre of gravity. For CMOs and brand leaders working on authentic purpose positioning, that is a working case from the person who ran the experiment. He speaks openly about the founder arc after the exit: loss of purpose and the long work of rebuilding. For senior leadership audiences where executive mental health has moved from taboo to agenda item, he is genuinely useful. He is currently building ENOUGH, a nonprofit-owned mental health brand launched in 2026, alongside his $100 million psychedelic research philanthropy anchored at Johns Hopkins. His material stays live. Biography highlights Founder of TOMS Shoes; creator of the One for One business model Sold 50% of TOMS to Bain Capital in 2014 at a reported $625 million valuation Author of the New York Times bestseller “Start Something That Matters” (Spiegel & Grau, 2011) Harvard Business Review contributor: “The Founder of TOMS on Reimagining the Company’s Mission” (January/February 2016 issue) Recipient of the Secretary of State’s 2009 Award of Corporate Excellence from Hillary Clinton; invited by Richard Branson to join The B Team alongside Paul Polman and Muhammad Yunus Anchor donor to the Johns Hopkins Center for Psychedelic and Consciousness Research; founder of ENOUGH (2026), a nonprofit-owned consumer brand supporting NAMI, Active Minds and other mental health partners Biography TOMS was one of the first consumer brands to make giving the centre of its commercial engine. For every pair of shoes sold, a pair was given away. The model scaled globally on the back of customer advocacy and almost no advertising spend, and TOMS gave more than 100 million pairs over its first decade. Blake Mycoskie built that company from a trip to Argentina in 2006. By 2014, Bain Capital had bought 50% of it at a $625 million valuation. What started as one founder’s shoe business had become a reference case for purpose-driven commerce, studied at Harvard Business School and written up across the business press. He has since been unusually open about what broke. In the January/February 2016 issue of Harvard Business Review, he wrote “The Founder of TOMS on Reimagining the Company’s Mission.” It remains among the most candid founder accounts of what happens when a purpose-led business scales past its origin story. Operations become routine and the brand loses touch with its why. The whole thing has to be rebuilt from the inside, which is not a familiar subject for founders at that scale to publish on. The arc has pushed further since. After leaving TOMS in 2019, Mycoskie went through a serious depression, which he now discusses openly, and has pivoted his philanthropy and new ventures toward mental health. He is an anchor donor to the Johns Hopkins Center for Psychedelic and Consciousness Research and a member of Richard Branson’s B Team. His newest venture is ENOUGH, a 2026 nonprofit-owned consumer brand that directs 100% of profit to mental health partners including NAMI and Active Minds. For audiences working on purpose-led brand building, or on the long arc of founder leadership, he offers what most case studies stop before: what happens after the exit. Key speaking topics Social entrepreneurship and purpose-driven business One for One and buy-one-give-one business models Conscious capitalism and stakeholder value Purpose-led brand building and customer advocacy Founder journeys from startup to exit and beyond Mental health for senior leaders Catalytic philanthropy and mission investing Ideal for C-suite and founder audiences in consumer and brand-led B2C businesses thinking about purpose as commercial strategy CMO and brand leadership teams working on authentic purpose positioning and customer advocacy Business schools, executive education programmes, and founder/CEO cohorts working on venture creation and scale Leadership offsites where executive mental health and founder identity are on the agenda Audience outcomes An inside view of how One for One worked commercially: the role of customer advocacy in place of advertising spend, and the mechanics of scaling a purpose-led consumer brand An honest assessment of where the model hit its limits, including what Mycoskie published in Harvard Business Review about rebuilding TOMS’ mission after the original story lost its energy Language for talking about executive mental health and founder identity, drawn from a CEO who has put both on record publicly A reference case for putting giving at the commercial core of a consumer brand, from someone who built the category-defining example

Key speaking topics Digital analytics strategy Data-driven marketing Marketing experimentation and optimisation Data-informed decision-making Digital marketing measurement Marketing strategy and transformation Customer data and marketing performance Ideal for Marketing leaders and digital marketing teams Data, analytics, and insights professionals Senior leaders responsible for digital strategy Organisations seeking to improve marketing measurement and performance Audience outcomes Clear understanding of how digital analytics informs marketing strategy Frameworks for measuring and improving marketing performance Practical perspectives on experimentation and optimisation in digital marketing Insight into how organisations can use data to support better decision-making Why organisations work with Avinash Kaushik Combines senior industry experience with practical frameworks for digital analytics and marketing strategy. Brings perspective from leadership roles in global technology and marketing organisations. Connects data, analytics, and marketing performance in ways relevant to commercial decision-makers. Draws on experience advising and speaking to global companies across multiple industries. Biography Avinash Kaushik is recognised for his work in digital analytics and data-driven marketing, helping organisations understand how data can inform better marketing strategy and decision-making. His expertise focuses on the practical use of digital analytics, experimentation, and measurement to improve marketing performance and guide more effective business choices. He previously served at Google as Senior Director of Global Analytics and Digital Marketing Evangelist, where his work centred on helping organisations make better use of digital data to understand customer behaviour and optimise marketing outcomes. His broader career reflects a consistent focus on connecting analytics with strategic marketing decisions. Avinash is the co-founder and former Chief Education Officer of Market Motive, an education platform dedicated to digital marketing and analytics training. His official biography also lists him as Chief Strategy Officer at Human Made Machine and a Brand Strategy and Marketing Transformation Consultant at Tapestry, where he works with organisations on marketing strategy and transformation. He is the author of Web Analytics: An Hour a Day and Web Analytics 2.0, widely referenced books on digital analytics and marketing measurement. His work with organisations has included IBM, Unilever, AOL, Time Warner, Toyota, Google, L’Oréal, Autodesk, and Vanguard, reflecting the relevance of his insights across industries. Avinash has received the American Statistical Association’s Statistical Advocate of the Year award and the Web Analytics Association’s Most Influential Industry Contributor award. He has also spoken at industry conferences, for companies, and at universities including Stanford University, the University of Utah, the University of Virginia, Santa Clara University, and VCU Brandcenter.

Why organisations work with Alex Hunter He ran Virgin Group’s global digital strategy and Sir Richard Branson’s personal digital presence. That is rare operator experience at the intersection of corporate brand and personal brand at global scale. As a founding-team member at Virgin America, he built the marketing campaign that won the airline public support during its certification process. His work was covered by Time, CNN and CNBC. His travel series Attaché has been named Travel Vlogger of the Year at the Travel Media Awards four separate times. He has had to build and keep a digital audience himself, which sharpens how he thinks about customer loyalty for the brands he advises. His client work spans Volkswagen, IKEA, Adobe, Shell, Salesforce, L’Oréal, Pepsi and McDonald’s. The pattern recognition he brings to a brand question comes from operating across categories where customer expectations look nothing alike. Biography highlights Former Global Head of Online for the Virgin Group, including oversight of Sir Richard Branson’s personal digital strategy. Founding-team member at Virgin America as Manager of Interactive Marketing. Work honoured with ad:tech and Webby Award recognition and covered by Time, CNN and CNBC. Creator and host of Attaché. Named Travel Vlogger of the Year at the Travel Media Awards in 2016, 2017, 2023 and 2024. Co-host of Layovers, an air travel and aviation podcast that has charted at number one in more than fifty countries. Venture Partner at Ignite Accelerator. Former trustee of UK alcohol education charity Drinkaware and advisor to the Prince of Wales’ Rainforest Trust on social media engagement. Speaker and advisor to organisations including Volkswagen, IKEA, Adobe, Shell, Salesforce, Twitter, L’Oréal, Pepsi, McDonald’s and the BBC. Biography Virgin runs across airlines, telecoms, music, trains, space travel and wellness, and the brand reads as a single personality in each. Getting that kind of consistency out of a global portfolio is a specific operational discipline. Alex Hunter spent years running it. As Global Head of Online for the Virgin Group, Hunter oversaw digital strategy across the entire brand portfolio and ran Sir Richard Branson’s personal digital presence. Before that he was a founding-team member at Virgin America, where his marketing campaign won the airline public support during certification and was covered by Time, CNN and CNBC. He has also worked the other side of the table, as a creator. His travel series Attaché has been named Travel Vlogger of the Year at the Travel Media Awards four times since 2016. His aviation podcast Layovers has charted at number one in over fifty countries. Both have required him to build and hold an audience himself, which is what the brands he advises are trying to do at scale. His client list runs through Volkswagen, IKEA, Adobe, Shell, Salesforce, L’Oréal, Pepsi and McDonald’s. What he gives each is a view shaped by running Virgin’s digital brand at portfolio scale and then earning his own audiences from zero. The first taught him that brand consistency is a daily editorial discipline. The second taught him that customer loyalty is won episode by episode and can be lost in one. Key speaking topics Brand strategy in a digital-first market Customer experience and loyalty Digital marketing and audience engagement Content, storytelling and brand voice Building brands at corporate scale and startup pace Customer expectations across industries Ideal for Chief Marketing Officers, Chief Brand Officers and Chief Customer Officers setting brand and loyalty agendas Digital, e-commerce and customer experience leadership teams Agency leadership and in-house creative teams briefing against enterprise clients Board and executive forums where brand reputation sits alongside revenue and risk Audience outcomes A sharper view of where their brand actually lives in a customer’s day, and where it does not The specific places digital investment earns loyalty and the specific places it wastes it A working definition of customer experience that separates noise from the decisions that move repeat business Examples from inside Virgin, Virgin America and his own Attaché audience of what consistency costs and what it earns

Why organisations work with Adam Morgan Morgan coined the challenger brand concept in a named, commercially researched framework – the eight challenger credos in Eating the Big Fish – giving organisations a specific strategic vocabulary that has been in active use across global marketing for over two decades. His most recent research project, The Extraordinary Cost of Dull, quantifies in IPA-backed data what strategic sameness actually costs a business: dull communications require up to 2.6× the media spend of interesting ones to generate the same commercial result – a figure that reframes brand strategy as a finance conversation. Where most brand strategists stop at positioning, Morgan extends the argument to internal culture: The Pirate Inside addresses the behavioural and organisational conditions needed to sustain a challenger strategy over time. A Beautiful Constraint gives leadership teams a practical method for treating budgetary and structural limitations as strategic inputs rather than blockers – directly applicable to any growth brief operating under resource pressure. His work sits at the junction of brand strategy, marketing effectiveness, and organisational behaviour – a combination that is unusually rare in a single practitioner. Biography highlights Founder and Chair of eatbigfish, the international challenger brand consultancy Author of Eating the Big Fish (Wiley, 1999; 2nd ed. 2009) – international bestseller, translated into eight languages; coined the term “challenger brand” Author of The Pirate Inside (Wiley, 2004) and co-author of A Beautiful Constraint (2015, with Mark Barden) Former Joint European Planning Director, TBWA\Chiat\Day; TBWA clients included Apple, Absolut, and Sony PlayStation Co-creator of The Extraordinary Cost of Dull – multi-partner research with Peter Field, System1, the IPA, and Dr Karen Nelson-Field Speaker at Cannes Lions International Festival of Creativity 2023 and 2024 Host of the Let’s Make This More Interesting podcast (eatbigfish) Consultancy clients have included IKEA, Unilever, Lexus, and PepsiCo Biography Adam Morgan spent the formative years of his career at TBWA\Chiat\Day, the agency behind Apple’s relaunch, Absolut, and Sony PlayStation. When he left to found eatbigfish in 1997, his question was specific: how do brands with fewer resources than the market leader compete – and win? Eating the Big Fish, published in 1999, answered that question with a named framework: eight challenger credos drawn from research into forty brands that had grown rapidly against dominant incumbents. The book introduced the term “challenger brand” to a global marketing audience, became an international bestseller in eight languages, and established a body of research – The Challenger Project – that has continued to evolve through four further books and three decades of consultancy work. The most recent extension of that work is The Extraordinary Cost of Dull, a research collaboration with Peter Field, System1, the IPA, and Dr Karen Nelson-Field. Analysing IPA Effectiveness Databank data, the project quantifies what strategic sameness costs organisations at the P&L level: brands running dull communications need up to 2.6 times the media investment of those running interesting ones to achieve equivalent commercial returns. The finding moves brand strategy from a marketing conversation into a boardroom one. What makes Morgan’s perspective directly useful to senior leaders is the consistency of the underlying argument across all three registers – strategy (Eating the Big Fish), culture (The Pirate Inside), and resource constraint (A Beautiful Constraint). The thesis is the same in each case: ambition and specificity of point of view are not optional extras for challengers. They are the mechanism. Key speaking topics Challenger brand strategy Differentiation and market positioning Growth under resource constraint The commercial cost of strategic sameness Brand culture and internal challenger behaviour Marketing effectiveness and creative impact Constraint as competitive advantage Ideal for CMOs and marketing leadership teams responsible for brand growth and differentiation CEOs and strategy directors in organisations competing against dominant category incumbents CFOs and senior leadership teams seeking to connect brand investment to commercial return Brand and innovation teams operating under budget or resource pressure Audience outcomes A working definition of challenger strategy – and a clear way to assess whether it applies to their organisation’s current position Familiarity with the eight challenger credos as a practical diagnostic and planning tool A data-backed understanding of what strategic sameness costs in media spend terms, and how to use that argument internally A framework for identifying where organisational constraints can be reframed as strategic advantages rather than blockers Specific behavioural markers of a challenger culture – and how to diagnose whether their organisation has them