Marketing & Branding

Why organisations work with Clodagh Griffin She has built a major media brand’s TikTok presence from zero to 70,000 followers and tens of millions of views, so her advice on what travels on the platform is operational, not theoretical. She has reported undercover on TikTok’s child-safety failures for BBC Panorama, which gives her a working view of platform risk that most marketing speakers cannot offer. She works inside The News Movement, a social-first newsroom built for audiences under 35, so she sees content patterns shift in real time across news, culture and entertainment. She is a working presenter, not a former marketer talking about social media, which matters when a brief calls for on-camera moderation, panel hosting or live content capture alongside the keynote. Biography highlights Multimedia journalist at The News Movement, covering investigations and culture for a social-native audience. Built and fronted Yahoo UK’s TikTok account, reaching 70,000 followers and tens of millions of views. Undercover reporter on BBC Panorama’s “Is TikTok Safe?”, produced by Hardcash Productions. MA in Television Journalism, Goldsmiths, University of London (distinction, 2021); BA in Psychology. Career began at TV3 Ireland, now Virgin Media One, in 2014. Publicly known as “The TikTok Professor” across UK speaker agencies. Biography Most brands still treat TikTok as a publishing channel. Griffin treats it as a newsroom problem. Her work at Yahoo UK started with a blank account and ended with 70,000 followers and tens of millions of views, built through a daily editorial discipline: what is happening today, who cares about it, and what is the shortest credible way to put a brand in the middle of that conversation. That craft sits on top of a journalist’s training. Griffin holds an MA in Television Journalism from Goldsmiths, completed with distinction in 2021, and a BA in Psychology. Her career began at TV3 in Ireland in 2014 and moved through multimedia journalism, radio and digital production before settling into the format that suits her: short-form video built for a social-native audience. The work that distinguishes her from other social media speakers is BBC Panorama’s “Is TikTok Safe?”, produced by Hardcash Productions. Four weeks of undercover research, posing as a 14-year-old, exposed how predators were using the platform to groom children. She presented the findings on camera. For a marketing team thinking about brand safety, this is rare ground. The speaker has actually been on the other side of the platform’s failure mode. She is now a journalist at The News Movement, a social-first newsroom built for younger audiences, where she runs investigations and builds the arts and entertainment strand. That gives her a current view of where attention is moving, which is what brands are actually paying for when they book her. Key speaking topics TikTok strategy for brands Social media content and storytelling Emerging platforms and youth audiences Digital safety and platform risk Investigative journalism on social media Short-form video production Ideal for Heads of social, brand and content marketing CMOs reviewing TikTok or a younger audience strategy Comms and brand-safety leads inside consumer and media businesses Editorial and newsroom leaders moving to social-first formats Audience outcomes A working view of what makes a brand’s TikTok content travel, drawn from a 70,000-follower build at Yahoo UK. A direct account of how predators operate on TikTok, and what that means for brands putting content in front of younger users. A current read on where social audiences are moving across news, culture and entertainment, from inside a social-first newsroom. A clearer brief for an internal social or content team on what to test next.

Why organisations work with Lottie Hulme A working journalist inside one of the UK’s largest entertainment newsrooms, with daily access to celebrity stories, talent and the cultural conversation brands are trying to enter. Hosting credit on The Sun’s National Television Awards Winners Room, twice, plus the YouTube franchise Strictly Secrets, which gives clients an MC with a track record on the kind of stage they are trying to reproduce. A TikTok and Instagram following built specifically around showbiz commentary, which puts brand activations in front of the audience that already watches entertainment content. A podcast host (#NoFilter) and regular talk radio contributor, useful when a brief calls for long-form interview craft rather than autocue presenting. Equally comfortable on the red carpet, in the host chair and behind a microphone at a corporate event, which removes the usual gap between a presenter who looks polished and one who can actually carry a live room. Biography highlights Senior Showbiz Reporter at The Sun, delivering celebrity exclusives across the title’s digital and video platforms. Host of Strictly Secrets on The Sun’s YouTube channel. Hosted the National Television Awards Winners Room twice on behalf of The Sun. Former Showbiz and Lifestyle Reporter at OK! Magazine. Former Deputy Editor of The Handbook, a London luxury lifestyle magazine. Host of the #NoFilter podcast and a regular entertainment contributor on talk radio, including Petrie Hosken, David Bull and Fubar Radio’s Access All Areas. Biography The fastest route to a consumer brand moment in 2026 runs through showbiz coverage and social video, not press releases. Lottie Hulme works at that intersection professionally, as Senior Showbiz Reporter at The Sun, where she delivers celebrity news and exclusive interviews across the title’s digital and video platforms. Her route into the chair was deliberate. She began at i-on, Scotland’s biggest fashion and lifestyle magazine, moved to London as Deputy Editor of The Handbook covering high-end venues and events, then joined OK! Magazine as a Showbiz and Lifestyle Reporter before her current role at The Sun. The career has been built inside the publications that set the day’s entertainment agenda. The hosting work has been built in parallel. She has fronted the National Television Awards Winners Room twice for The Sun, presents the YouTube franchise Strictly Secrets, and contributes regularly to UK talk radio. Her #NoFilter podcast brings the same interview craft to long form. For brand clients, she is bookable as MC, awards host, red carpet interviewer and panel host, all delivered with a working journalist’s instinct for the story in the room. Outside the studio, the TikTok and Instagram channels function as their own distribution. Lottie’s showbiz updates reach hundreds of thousands of viewers, which makes her one of the rare presenters who arrive at a corporate event with an existing consumer audience already paying attention. Key speaking topics Entertainment journalism and the modern celebrity story Social media and TikTok for brand audiences Red carpet hosting and awards presenting Influencer marketing and creator partnerships Interview craft for podcasts and live events Luxury lifestyle and consumer brand storytelling Ideal for Consumer brand marketing teams briefing on social-first activation Awards organisers and corporate event leads needing an experienced MC or host Media, entertainment and lifestyle conferences Internal events where a journalist-host can chair panels and conduct on-stage interviews Audience outcomes A clearer read on how entertainment stories actually travel across The Sun, TikTok and broadcast in 2026. A working journalist’s view of what makes celebrity and brand collaborations land or fail. Practical reference points on building a social following around a specific editorial niche. A live demonstration of interview and hosting craft when Lottie chairs sessions on the day.

Why organisations work with Eunice Olumide A first-hand authority on what fast fashion looks like inside the industry, with parliamentary testimony that fed into the UK’s first inquiry on its environmental impact. A published voice on exploitation and sustainability in fashion through How To Get Into Fashion (Luath Press, 2018), drawn from a career walking for Vivienne Westwood, Alexander McQueen, Mulberry and Christopher Kane. An MBE-recognised broadcaster across BBC, ITV and Sky, comfortable holding a room of senior leaders without losing the substance of the argument. A curator and gallery founder whose programme links contemporary art with social and environmental causes, useful for organisations whose brand strategy intersects with culture. A V&A Design Champion with credibility in design, production and sustainability conversations that most fashion-adjacent speakers cannot match. Biography highlights MBE, 2017 Birthday Honours, for services to broadcasting, the arts and charity. Honorary Doctor of the University, The Open University, 2024. V&A Design Champion, 2018; permanent display at the National Museum of Scotland. Author, How To Get Into Fashion (Luath Press, 2018); contributor, Loud Black Girls (2020), edited by Bernardine Evaristo. Founder, Olumide Gallery, representing artists including Sokari Douglas Camp CBE, Richard Wilson, The Connor Brothers and Bradley Theodore. Acting credits include BAFTA-winning Trouble Sleeping, BAFTA-nominated Middleman, Star Wars: Rogue One, The Last Jedi and Noughts and Crosses. Biography Fashion is one of the largest polluters on the planet, and the people best placed to say so are the ones who have worked inside it. Eunice Olumide MBE walked for Vivienne Westwood, Alexander McQueen, Mulberry and Christopher Kane before turning her attention to the industry’s harder questions. Her testimony at the Houses of Parliament fed into the UK’s first inquiry on the environmental impact of fast fashion. Her 2018 book How To Get Into Fashion, published by Luath Press, is the long form of that argument. It treats exploitation, sustainability and diversity not as separate brand campaigns but as connected supply chain problems. The book sits alongside her V&A Design Champion role and her work with the Centre for Social Justice as evidence that her sustainability work is operational, not aesthetic. Olumide is also a broadcaster across BBC, ITV and Sky, an MBE recipient for services to broadcasting, the arts and charity, and an honorary Doctor of the University from The Open University. She founded Olumide Gallery in 2016 and represents contemporary artists including Sokari Douglas Camp CBE, Richard Wilson and The Connor Brothers, with a curatorial line that returns regularly to inclusion and environmental responsibility. For organisations, the value is the combination of access and argument. She has lived inside the commercial machinery she critiques, and she has put that critique on record in Parliament, in a published book, and through institutions including the V&A and the National Museum of Scotland. Key speaking topics Sustainability and ethics in fashion Fast fashion and supply chain accountability Diversity and inclusion in creative industries Art, culture and social impact Climate action and the consumer economy Women of colour in media and fashion Brand purpose and authentic advocacy Ideal for Boards and CSOs in fashion, retail and consumer brands working through ESG substance versus narrative. CMOs and brand leaders building sustainability and inclusion into commercial strategy, not communications. Cultural institutions, arts funders and philanthropic boards engaging with diversity in the creative sector. Conferences and leadership events seeking a credible voice on fashion, climate and social justice in one speaker. Audience outcomes A clearer view of how fast fashion actually operates, including the labour and environmental trade-offs that rarely surface in public discourse. A sharper sense of where corporate sustainability narrative diverges from supply chain reality. Practical reference points for inclusion in creative industries from someone who has worked at the top of one. Renewed confidence that ethics and commercial strategy can be argued together rather than traded off.

Why organisations work with Sharmadean Reid She has built three businesses from scratch, WAH Nails, Beautystack and The Stack World, and raised venture capital as one of a small number of Black women globally to close a seven-figure seed round. Her work on the gender wealth gap is operational, not rhetorical: The Stack World is a paid community and financial education platform with over 20,000 members, not a campaign or content brand. Penguin Life published her first book, New Methods for Women, in June 2024, giving her a coherent and citable thesis on independence and economic agency that buyers can hand to their teams. She speaks from inside the founder experience that most corporate diversity programmes are trying to influence, with credibility on capital access, community building and brand creation that few other speakers in this category carry. UAL conferred an Honorary Fellowship at Central Saint Martins in 2024, recognising her contribution to creative entrepreneurship and community. Biography highlights Founder, The Stack World, a community and financial education platform with a global membership focused on women’s wealth building. Founder of Beautystack (2017), an image-based booking platform for beauty professionals that raised over £1m in seed funding in 2018. Founder of WAH Nails (2009), the Dalston-born salon that built a global cultural brand and a product line distributed through Boots. MBE for services to the nail and beauty industry, 2015 Queen’s Birthday Honours. Author of New Methods for Women: A Manifesto for Independence, Penguin Life, 2024. Honorary Fellow, University of the Arts London, 2024; graduate of Central Saint Martins, BA Fashion Communication and Promotion. Biography Few women raise seven-figure seed rounds in the UK. Fewer Black women do. Sharmadean Reid did it in 2018 for Beautystack, the image-based booking platform she founded after a decade running WAH Nails, the Dalston salon that turned a youth-culture zine into a cult retail brand and a product line in Boots. That trajectory matters because it gives her something most speakers on women’s leadership do not have: lived experience of the operating constraints, from access to capital to brand building to customer acquisition, that determine whether women actually end up running and owning businesses at scale. Her work is rooted in commercial reality, not advocacy. The Stack World, which she founded in 2021, is the logical next step. It is a paid community and financial education platform with more than 20,000 members, designed to close the gender wealth gap through literacy, networks and collective investment rather than corporate sponsorship. The thesis is published: Penguin Life released her book, New Methods for Women: A Manifesto for Independence, in June 2024. Her credentials sit behind the argument, not in front of it. MBE in 2015 for services to the nail and beauty industry. Honorary Fellowship from University of the Arts London in 2024, conferred at her alma mater Central Saint Martins. For organisations serious about moving gender equity from policy into commercial outcome, she is the rare voice who can speak to founders, executives and policy audiences from the same body of work. Key speaking topics The gender wealth gap and women’s economic empowerment Entrepreneurship, founder journeys and raising venture capital Community as a commercial strategy Building and scaling consumer brands Closing the gender leadership gap Creative entrepreneurship and the creator economy Ideal for CHROs, DEI leads and chief sustainability officers translating gender commitments into measurable outcomes Founders, investors and venture teams focused on backing women-led businesses Marketing, brand and customer leaders building community-led growth models Boards and executive committees setting policy on women’s progression and supplier diversity Audience outcomes A clear-eyed account of what it takes to fund, build and scale a venture-backed business as a woman founder A working definition of the gender wealth gap, and the levers organisations can pull on it Concrete examples of community as a commercial mechanism, not a marketing layer A more honest internal language for discussing gender equity beyond pipeline metrics

Why organisations work with Roland Mouret He has lived the entire commercial cycle of a creative brand, from the global hit of the Galaxy dress to losing the rights to his own name in 2005, buying them back in 2010, and the brand entering administration in 2021. He talks about that as a practitioner, not a case study. He is one of very few designers who can describe what happens when capital structure and creative authorship come into conflict, and what a founder retains when the legal name is no longer theirs. He is the published author of “Roland Mouret: Provoke, Attract, Seduce” (Rizzoli), a monograph documenting twenty years of work, which gives audiences a clear point of entry into how his thinking on craft and identity holds up across decades. He acted as mentor to Victoria Beckham on the launch of her fashion line, a relationship he discusses publicly and which gives commercial audiences a credible view of how creative authority gets transferred between brands. He is an active voice on sustainability in luxury fashion, including the #SwitchToBlue circular hanger campaign with Arch & Hook and the British Fashion Council, and brings a designer’s view of where the industry’s environmental claims actually break down. Biography highlights British Designer of the Year, Elle Style Awards, 2002. Designer of the Galaxy dress, the defining red-carpet silhouette of the mid-2000s, worn by Cameron Diaz, Scarlett Johansson, Victoria Beckham, the Duchess of Cambridge, and Meghan Markle. Author of “Roland Mouret: Provoke, Attract, Seduce”, published by Rizzoli with Alexander Fury. Founder of the eponymous Roland Mouret label, sold internationally and acquired by Han Chong’s SP Collection (parent of self-portrait) in 2022. Launched the #SwitchToBlue circular hanger initiative with Arch & Hook, supported by the British Fashion Council. Mentor to Victoria Beckham at the launch of her fashion line in 2008, featured in her 2024 Netflix documentary. Biography The Galaxy dress arrived in spring 2006 and became the defining red-carpet silhouette of the decade. Vogue ran the line that for weeks you could not open a magazine without seeing it on a Hollywood A-lister. Less than two months later, its designer had walked away from the company, and lost the legal right to use his own name. That fracture is the centre of Roland Mouret’s story. He is the self-taught French designer, raised above a butcher’s shop in Lourdes, who launched his first London collection in 1998 and won British Designer of the Year at the Elle Style Awards in 2002. He is also the founder who spent five years getting his name back, finally buying the trademark in 2010 with backing from Simon Fuller’s 19 Entertainment. The work since has been a study in what a designer rebuilds when the brand has to be reassembled around the same hands. He published “Roland Mouret: Provoke, Attract, Seduce” with Rizzoli, mentored Victoria Beckham on the launch of her own line in 2008, and pushed the industry on circular packaging through the #SwitchToBlue hanger campaign with Arch & Hook and the British Fashion Council. The brand entered administration in November 2021 and was acquired by Han Chong’s SP Collection the following year. For audiences, the value is the directness of the account. He speaks about creative authorship, capital, and the moments where the two stop agreeing, from inside the experience of a designer whose name has been on the door, off the door, and back on it. Key speaking topics Creative entrepreneurship in luxury fashion Brand authorship and ownership of the founder name Sustainability and circularity in the fashion industry The economics of independent design houses Reinvention after commercial loss Mentorship and creative succession Craft, draping, and the female silhouette Ideal for Founder-led creative businesses, design studios, and luxury brands navigating capital partners or succession CMOs and brand leaders working on authorship, identity, and the commercial weight of a name Sustainability and procurement leads inside fashion, retail, and consumer goods looking at circular packaging and supply After-dinner audiences in creative industries, hospitality, and luxury where storytelling and craft are central Audience outcomes A specific account of how a creative founder loses, then recovers, control of their own brand, with the legal and commercial mechanics named. A working view of where sustainability claims in fashion hold up and where they collapse, drawn from a designer’s daily decisions on fabric, factories, and packaging. A clearer sense of how mentorship between creative founders actually functions, taken from the relationship with Victoria Beckham. A direct read on the economics of an independent luxury house, including the conditions under which one tips into administration.

Why organisations work with Peter York He named and codified a market segment that became a global reference point. Co-authoring The Official Sloane Ranger Handbook gave brands a working language for tribal segmentation that is still in use forty years later. He has run the brand-rehabilitation playbook on the actual problem, not the conference version of it. SRU clients have included Dunhill, Coutts & Co, Tiffany, Mont Blanc, Liberty, Jaeger, The Economist and The Financial Times. He moves between editorial authority and consulting authority in a way few speakers can. Harpers & Queen, Management Today and GQ on one side; ICI, Unilever, Marks & Spencer, BAT and WH Smith on the other. He carries a long memory of how consumer culture actually shifts. Two BBC2 series on style and the 1980s, Peter York’s Hipster Handbook, and Dictators’ Homes are the visible output of a thirty-year archive of trend reading. Biography highlights Co-author, The Official Sloane Ranger Handbook (with Ann Barr); author of Style Wars, Peter York’s Eighties, and Dictators’ Homes. Co-founder, SRU Ltd, and architect of the SRU Group of nine specialist consultancies; clients have included ICI, Unilever, Marks & Spencer, BAT, Clarks, Allied Dunbar, Thorn EMI, WH Smith and Ladbroke. Style Editor at Harpers & Queen for ten years; columnist at The Independent on Sunday, GQ and Management Today. Brand and positioning advisor to Dunhill, Coutts & Co, Tiffany, Mont Blanc, Liberty, Jaeger, The Economist, The Financial Times, Channel 4, the BBC and UK Government clients. Visiting Professor, University of the Arts London; President of The Media Society. Broadcaster: two BBC2 series on style and the 1980s; Peter York’s Hipster Handbook (BBC4, 2016); The Rise and Fall of the Adman; regular contributor to BBC Newsnight. Biography Most marketing teams describe their customers in language that was already a decade old when they wrote the deck. The Sloane Ranger arrived in Harpers & Queen in 1975 and in The Official Sloane Ranger Handbook in 1982 because Peter York and Ann Barr were watching the same people the rest of the industry was missing. The book sold in millions and became a working reference for any brand trying to talk to a tribe rather than a demographic. That instinct hardened into a consulting practice. With Lord Stevenson, York co-founded SRU Ltd and built it into a group of nine specialist agencies through the 1980s, working on brand positioning, repositioning and what York calls brand rehabilitation for ICI, Unilever, Marks & Spencer, BAT, Thorn EMI, WH Smith and Ladbroke. The luxury and editorial side of the practice ran in parallel: Dunhill, Coutts & Co, Tiffany, Mont Blanc, Liberty, Jaeger, The Economist and The Financial Times. The writing kept pace with the consulting. Style Wars, Peter York’s Eighties, Dictators’ Homes and roughly eleven books in total, alongside columns at The Independent on Sunday, GQ and Management Today, and a long second life on screen with two BBC2 series on style and the 1980s, Peter York’s Hipster Handbook on BBC4, and the documentary The Rise and Fall of the Adman. He is a Visiting Professor at the University of the Arts London and President of The Media Society. For a senior brand or marketing team, the value is specific. York can sit across pricing, positioning and reputation work and tell a board what their customers are about to want, in language that does not sound like a trend report. He has been doing it on the same client list, in print and on screen, for forty years. Key speaking topics Brand strategy and brand rehabilitation Luxury markets and high-end consumer behaviour Consumer tribes, segmentation and cultural identity Marketing communications and positioning Cultural change and creative industries Reputation and corporate communications Ideal for CMOs, brand directors and marketing leadership teams running repositioning or rehabilitation work Boards of luxury, premium and heritage brands managing relevance under generational change Senior teams in retail, financial services and media translating cultural shifts into commercial decisions Communications and reputation leads working on category narrative Audience outcomes A sharper read on the cultural drivers behind shifts the data is only beginning to show A working language for tribes and segments that goes beyond demographic categories Specific examples of brand rehabilitation drawn from named luxury and heritage clients A frame for separating real positioning problems from surface communications problems

Why organisations work with Lucy Hitchcock She has done the thing she talks about. Partner in Wine went from a lockdown side project to stockists at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters, with a TikTok video that drove a single-day sales lift of 1,700%. She runs the agency, Sassy Digital, that supports the playbook. Marketing teams get a practitioner view of Shopify, e-commerce design and short-form video, not a keynote abstraction of them. Her recognition is concrete and named: Telegraph and NatWest 100 Female Entrepreneurs to Watch, plus inclusion in TikTok’s Year on TikTok 2021 list. She is one of the few UK speakers who can explain how a viral moment converts into a buyer meeting at Selfridges, and what the operations behind that conversion actually look like. Biography highlights Founder of Sassy Digital, a Shopify and Squarespace digital marketing and e-commerce agency. Founder of Partner in Wine, stocked at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters. Named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list. Featured in TikTok’s Year on TikTok 2021 following a viral product launch video. Host of The Winging It Podcast, a business and entrepreneurship show produced by Sassy Digital. Featured by BBC News, Business Insider, Mail Online and The Sun on her business growth story. Biography A warm glass of wine in a London park during lockdown is an unlikely starting point for a consumer brand that ends up on the shelves at Selfridges and Liberty London. Partner in Wine, the insulated wine bottle business Lucy Hitchcock launched in 2020, took that path inside eighteen months. A single TikTok video in March 2021 drove half a million views in twelve hours and a 1,700% spike in same-day sales. The reason this matters to a commercial audience is not the virality. It is the conversion. Most brands that go viral do not end up with a buyer meeting at a flagship retailer; Hitchcock did, and then repeated it with Oliver Bonas, Urban Outfitters and Liberty. The growth was bootstrapped, run from her parents’ house in the early months, and underwritten by the agency she had already built. That agency is Sassy Digital, which she founded at 23 to help small consumer businesses with branding, Shopify builds and e-commerce design. Working both sides of the table, founder and agency operator, gives her an unusual view of where short-form social actually breaks down for product brands and where the operations have to catch up. Recognition followed the work. Hitchcock was named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list, and Partner in Wine was featured in TikTok’s Year on TikTok 2021. She hosts The Winging It Podcast, where she interviews other founders on what they actually did, not what they wish they had. Key speaking topics Direct-to-consumer brand building Short-form social and TikTok for product growth Bootstrapped e-commerce scaling Retail distribution and buyer conversion Female founder journey Digital marketing for small business Ideal for Founders and CMOs of consumer and DTC brands Marketing leaders responsible for organic social and content Retail buyer and merchandising audiences exploring emerging brands Entrepreneurship programmes and female founder networks Audience outcomes A practitioner view of how a single piece of organic content converts into retail distribution. Specific operational lessons from scaling a bootstrapped consumer brand from kitchen-table launch to Selfridges shelf. A clearer read on what actually drives short-form social performance for product, versus what looks good on a deck. A founder’s account of the unglamorous mechanics behind a viral moment: stock, fulfilment, cash, buyer outreach.

Why organisations work with Kudzi Chikumbu He built TikTok’s creator marketing, education, and community functions from a small U.S. team into a global operation, so he speaks from inside the engine room rather than from the outside as a commentator. He teaches the operating logic of authenticity as a brand strategy, not as a values statement, with a specific framework brands can apply to product launches, executive presence, and creator partnerships. He carries dual credibility: a senior platform operator who has also built a personal creator brand (Sir Candle Man) at meaningful scale, with coverage in The Hollywood Reporter, WWD and The Economist. His perspective on diversity and representation is grounded in what actually moves engagement and trust on platform, which makes it usable for CMOs who need substance rather than signalling. He now teaches at Stanford Graduate School of Business, which gives a structured curriculum behind what could otherwise be presented as anecdote. Biography highlights Former Global Head of Creator Marketing at TikTok; longest-serving member of TikTok’s U.S. team. MBA, Stanford Graduate School of Business; current faculty at Stanford GSB. Began career as an accountant and management consultant at Deloitte. Author, Let It Burn: Illuminate Your Life with Candles & Fragrance (Chronicle Books). Creator of Sir Candle Man, featured in The Hollywood Reporter, WWD, NY Mag, The Economist, and on The Rachael Ray Show. Fortune 40 Under 40, The Hollywood Reporter Next Gen 35 Under 35, Variety’s Hollywood’s New Leaders, AdWeek Experiential Executive of the Year, ADCOLOR Innovator Award. Biography The shift in marketing power from media buyers to creators happened faster than most brand teams adjusted. The companies that responded well treated creators as an operating channel with its own logic. The ones that didn’t treated TikTok like a new ad placement and underperformed on both reach and reputation. Kudzi Chikumbu spent the years that defined that transition inside TikTok, where he built the creator marketing, education, partnerships and community functions as the platform scaled from new entrant to global infrastructure. He was the longest-serving member of TikTok’s U.S. team and rose to Global Head of Creator Marketing, working at the point where brand strategy, platform mechanics, and creator economics meet. His operating thesis is that authenticity functions as a commercial system, not a value statement. Audiences pay attention when a brand or executive shows up with a specific point of view, a clear identity, and a willingness to be legible as a person or a culture. He has tested that thesis on himself: as Sir Candle Man, he built a luxury fragrance creator brand recognised by The Hollywood Reporter, WWD, The Economist, and Chronicle Books, which published his book Let It Burn. He now teaches at Stanford Graduate School of Business, the same institution where he earned his MBA after starting his career at Deloitte. The combination of platform operator, working creator, and faculty member is unusual, and gives him a vocabulary that translates between marketing teams, executive sponsors, and the creator partners they are trying to work with. Key speaking topics Creator marketing and partnerships Brand authenticity as a commercial discipline Niche communities and audience strategy The future of social platforms and digital content Diversity and representation in consumer brands Personal brand and executive presence online Career pivots and reputation strategy Ideal for CMOs, brand directors and marketing leadership teams rebuilding their creator and platform strategy Communications and corporate affairs leaders preparing executives for visible digital presence Consumer brand, retail and lifestyle businesses where culture and creator influence drive purchase DEI, talent and culture leaders working on representation as a commercial, not symbolic, lever Audience outcomes A clearer model of how creator partnerships actually create commercial value, beyond reach metrics Specific tests for whether a brand’s content is platform-native or simply repurposed advertising A practical view of what authenticity means in marketing decisions, from product to executive voice Sharper understanding of how niche communities convert into durable audience relationships Renewed perspective on personal brand and online presence for senior leaders and emerging executives

Why organisations work with Kim Davis Live broadcast experience that translates directly into stage presence: she presents The Travel Show on BBC News and writes regularly for CNN Travel, CNN Underscored and The Telegraph, so a panel or conference plenary in her hands feels editorially produced rather than improvised. A working marketer’s view of communication, not a theorist’s. Sarsaparilla, the consultancy she founded after moving from New York to London in 2004, operates inside campaigns, brand work and go-to-market decisions for commercial clients. Range across the unlovable formats. After-dinner, awards-night emcee, panel moderation, fireside interview and keynote, performed without the tonal mismatch that normally appears when speakers cross between them. A keynote thesis on arts-led achievement, given on the TEDxLukelyBrook stage in 2022, that gives leadership and culture audiences a route into creativity without the usual self-help register. Biography highlights Presenter, The Travel Show on BBC News. Contributing writer, CNN Travel, CNN Underscored and The Telegraph. Founder and CEO, Sarsaparilla Marketing, London. TEDxLukelyBrook speaker, “How The Arts Can Help You Achieve Anything”, 2022. New York native, London-based for over two decades; works across UK, US and EU markets. Stage and broadcast credits include Carnegie Hall, the O2 Arena and the TED platform (per speaker representation). Biography A live audience makes decisions about a speaker inside the first sentence. Davis was trained for that. Her day job is presenting The Travel Show on BBC News and writing for CNN Travel, CNN Underscored and The Telegraph, work that depends on getting a viewer or reader to lean in before a single fact has been delivered. That broadcast craft is what organisations are buying when they put her on stage. As a host and moderator she structures conversations the way an editor structures a segment: a clear thread, time discipline, and the ability to draw a usable answer out of an executive who would otherwise read from notes. The substantive content sits behind that. In 2004 she moved from New York to London and founded Sarsaparilla, a marketing and communications consultancy that runs campaign, brand and go-to-market work for commercial clients. Her keynote material draws from this practice and from her own performing background, including the TEDxLukelyBrook talk on arts and achievement she delivered in 2022. The combination is unusual. Most marketing speakers cannot present. Most broadcasters cannot speak credibly about commercial growth. Davis is booked when an event needs both in the same person. Key speaking topics Hosting, moderation and emcee craft Media and broadcast communication for executives Marketing and brand building Customer and audience engagement Arts-led approaches to creativity and achievement Female leadership in media, business and culture After-dinner speaking and awards-night presenting Ideal for CMOs, brand directors and marketing leadership teams looking for a working practitioner rather than a marketing academic Conference organisers and internal event leads who need a host or moderator with broadcast credibility Awards nights, gala dinners and customer events that need a confident emcee with editorial range Leadership and culture programmes wanting a session on creativity, communication and presence Audience outcomes A clearer view of how a journalist structures a story, and how to apply that discipline to a board narrative or all-hands talk Specific techniques drawn from broadcast and stage performance for holding attention in high-stakes settings A working framework for using arts and creative practice as a tool for executive communication For events: a tightly run room, a coherent through-line across sessions, and interviews that produce usable quotes rather than safe ones

Why organisations work with Angelica Cheung She built Vogue China from zero to the definitive voice in Chinese luxury over 16 years as founding editor-in-chief, which gives her a deeper read on how Chinese taste actually moves than almost any operating executive a board could hire. She now sits on both sides of the table, as Venture Partner at HongShan (formerly Sequoia Capital China) and as strategic adviser to Gildo Zegna for Asia, so her view is priced against real capital and real operating decisions. She holds board seats at Zegna Group, AMI Paris, We11Done and Four Seasons Hotels and Resorts, a rare spread across European luxury, emerging Asian design and global hospitality that lets her compare what is working across categories. She is Asia Ambassador for the British Fashion Council and a recurring judge on the LVMH Prize, ANDAM, Woolmark and British Fashion Awards, which means she is reading the next generation of brands before they land. She was inducted into the BoF 500 Hall of Fame in 2019, an editorial recognition by Business of Fashion of long-run influence on the global industry, not a one-year listing. Biography highlights Founding editor-in-chief of Vogue China, 2005 to 2020, launching the title and leading it for 16 years. Venture Partner at HongShan (formerly Sequoia Capital China), covering consumer and lifestyle investments. Strategic Adviser to the CEO of the Ermenegildo Zegna Group for Asia. Board Director at Four Seasons Hotels and Resorts, appointed January 2026, representing Cascade Investment. Board positions at Zegna Group (NYSE), AMI Paris and We11Done. Asia Ambassador of the British Fashion Council; BoF 500 Hall of Fame inductee, 2019. International Advisory Board, Durham University Business School. Biography China’s luxury market is one of the most studied and least understood commercial environments in the world. Angelica Cheung has spent more than two decades inside it, first as the editor who defined how Chinese readers saw global fashion, then as an investor and board director shaping how global brands enter the market. She launched Vogue China in September 2005 for Conde Nast and ran the title for 16 years until stepping down in December 2020. The first issue sold out its 300,000 print run and was reprinted twice, and she went on to become the editorial interlocutor most global houses relied on when they had to read Chinese taste, generational shifts and cultural nuance. In 2021 she joined HongShan, formerly Sequoia Capital China, as Venture Partner covering consumer and lifestyle, and was appointed Strategic Adviser for Asia to Gildo Zegna, CEO of the Ermenegildo Zegna Group. She now holds board seats at Zegna Group, AMI Paris, We11Done and Four Seasons Hotels and Resorts, the Four Seasons appointment announced in January 2026. Her credentials in the wider industry match the operating work. She is Asia Ambassador of the British Fashion Council, a judge on the LVMH Prize, ANDAM, International Woolmark and British Fashion Awards panels, a member of Durham University Business School’s International Advisory Board, and a BoF 500 Hall of Fame inductee since 2019. Key speaking topics China’s luxury and premium consumer Brand building in the Chinese market Generational shifts among Chinese consumers Culture-led strategy for global consumer brands Consumer and lifestyle investment in Asia Global luxury growth strategy Fashion industry leadership Ideal for CEOs and CMOs of global luxury, premium fashion and beauty groups Consumer brand boards considering entry, expansion or repositioning in China Hospitality and lifestyle leadership teams managing Chinese outbound and domestic demand Investors and corporate development teams allocating to Asian consumer Audience outcomes A clearer read on where Chinese luxury and premium demand is actually moving, from the people and platforms driving it A working view of how global brands are winning or losing with Chinese consumers right now, grounded in named brands and specific moves A sharper question set for their own China strategy, from positioning through to channel and talent A sense of what investors and boards are pricing into Asian consumer bets, told from someone doing both

Why organisations work with Les Binet The 60:40 brand-to-activation framework he co-developed with Peter Field is the most cited effectiveness benchmark in UK marketing strategy. Organisations use it to build a defensible, evidence-based case for long-term brand investment to boards focused on quarterly ROI. His analysis of the IPA Effectiveness Databank covers more than 1,000 case studies across 700 brands, 83 sectors and over three decades of commercial data. No comparable longitudinal evidence base for marketing investment decisions exists in published form. The Share of Search metric he developed gives organisations a free, predictive tool for tracking brand health and anticipating market share movements, validated across automotive, energy and handset categories using publicly available Google Trends data. Research he presented at the 2025 IPA Effectiveness Conference showed that marketing budget is eight times more important than ROI in driving effectiveness. Most CMOs surveyed believed the opposite – a gap his work directly addresses. His grounding in Physics, Artificial Intelligence research and LSE econometrics makes him one of the few voices in effectiveness who can construct, interrogate and critique the statistical models organisations use to evaluate their own campaigns. Biography highlights Co-author of The Long and the Short of It (IPA, 2013) and four further IPA effectiveness reports; has contributed to more IPA Effectiveness Awards papers than any other individual (per the Advertising Association) Former Group Head of Effectiveness at adam&eveDDB; joined BMP account planning in 1987 and remained across all iterations of the agency for more than three decades Recipient of the IPA President’s Medal (2014), the highest honour the UK advertising industry can award Elected IPA Honorary Fellow (2004); Convener of Judges, IPA Effectiveness Awards (2005) Board Advisor, Journal of Advertising Research; named in Campaign Magazine’s “40 over 40” (2023) MA Physics, Oxford; MPhil Artificial Intelligence, Edinburgh; postgraduate Economics (Birkbeck) and Econometrics (LSE) Biography The Long and the Short of It, published by the IPA in 2013, is one of the most-cited effectiveness documents in marketing. Its co-author, Les Binet, spent three decades at adam&eveDDB building the evidence that most organisations structure their marketing investment around the wrong metrics. The research drew on 996 advertising effectiveness case studies across 700 brands, 83 sectors and more than 30 years of IPA Databank data. Its central finding of the “60:40 heuristic” recommended that most consumer brands allocate roughly 60% of marketing budget to brand building and 40% to short-term activation. The report has since been cited in over 70 academic publications and referenced across multiple languages. Binet’s subsequent work has continued to extend the evidence base. The Share of Search metric he developed gives organisations a free, predictive tool for tracking brand health using Google Trends data, validated across automotive, energy and handset categories. At the 2025 IPA Effectiveness Conference, he presented research with Medialab showing that budget is eight times more important than ROI in driving marketing effectiveness. Most CMOs surveyed believed the opposite. He read Physics at Oxford and completed an MPhil in Artificial Intelligence at Edinburgh, later adding postgraduate study in Economics at Birkbeck and Econometrics at the LSE. Elected an IPA Honorary Fellow in 2004, he received the IPA President’s Medal in 2014. He serves as a Board Advisor to the Journal of Advertising Research and consults independently through Binet Consulting. Key speaking topics Marketing effectiveness measurement Brand building versus short-term activation The 60:40 investment framework Share of Search and brand demand indicators Econometrics and advertising evaluation Media effectiveness in digital environments Evidence-based marketing investment strategy Ideal for CMOs and senior marketing leaders making significant media and brand investment decisions CFOs and finance functions reviewing marketing accountability and budget allocation Boards and executive teams evaluating the commercial return on advertising investment Strategy, planning and insight functions in organisations with major advertising spend Audience outcomes A clear, evidence-grounded framework for distinguishing short-term ROI from long-term profit growth, and why the difference matters to boards Practical understanding of the 60:40 brand-to-activation heuristic and how to adapt it by sector, brand maturity and business context A working introduction to Share of Search as a predictive brand health indicator, applicable without specialist tools or budget A stronger internal case for protecting brand investment in organisations under pressure to demonstrate immediate measurable returns Familiarity with the specific effectiveness patterns – reach, share of voice, emotional advertising – that the IPA data consistently identifies as drivers of commercial results

Why organisations work with Kirstie Allsopp Twenty-five years of unbroken primetime presence on Channel 4 means audiences arrive already familiar with her, which shortens the warm-up phase of any event and lifts the room from the first minute. She runs her own production company, Raise the Roof, and her own product range, so she briefs as a working businesswoman rather than as talent reading lines, and questions on retail, brand and property land with substance. Property, home and consumer behaviour are the core subjects she has covered on screen since 2000, which makes her a natural fit for property, housebuilding, retail, lifestyle, charity and DIY brand audiences without needing a forced bridge. A direct, unscripted on-stage style. She is comfortable with live Q and A, off-the-cuff interviewing of executives, and the kind of room where a guarded host would stall. Sustained ambassadorship of Home-Start UK gives her credibility with charity galas and corporate-foundation audiences where a frivolous host would jar. Biography highlights Co-presenter of Channel 4’s Location, Location, Location with Phil Spencer since the show’s launch in 2000. Co-founder of Raise the Roof Productions, the Glasgow-based independent television company behind Location, Location, Location, Love It or List It UK and the Kirstie’s craft series. Founder in 1996 of Kirmir, a high-end home search agency operating in central and west London. Author of Kirstie’s Homemade Home, Kirstie’s Vintage Home, Kirstie Allsopp Craft and Kirstie’s Christmas Crafts, all published by Hachette. Creator and presenter of the Kirstie’s craft franchise on Channel 4, including Handmade Britain, Vintage Home, Celebrity Craft Masters and House of Craft. Long-standing ambassador for Home-Start UK. Biography Location, Location, Location launched on Channel 4 in 2000. More than two decades and forty series later, it is still on air, still presented by the same two people, and still one of the most reliable property formats in British television. Kirstie Allsopp has been one half of that pairing since the first episode. The career around it is broader than the show. She founded Kirmir, a central and west London home search agency, in 1996, four years before the cameras arrived. She co-founded Raise the Roof Productions, the independent company behind Location, Location, Location, Love It or List It UK and the Kirstie’s craft series, and sits inside the business as co-owner rather than as on-screen talent. Her published work with Hachette covers homes, vintage interiors and craft, and her Channel 4 craft franchise has run alongside the property work for more than a decade. For corporate audiences, the relevance is practical. She has spent twenty-five years interviewing buyers, sellers, retailers and small producers in front of a national audience, and she has run her own businesses across property, production and product. That gives her a working vocabulary for retail, property, brand and consumer behaviour that most television hosts do not carry. On stage she is direct, fluent without a script, and at ease with live audiences, which is the qualification that matters most when an organisation hands a host the room for an evening. She is also a sustained ambassador for Home-Start UK, the family-support charity, and her fundraising work there gives her credibility in charity-led and corporate-foundation settings where a purely entertainment host would feel mismatched. Key speaking topics Awards hosting and corporate compering After-dinner presence Property and the UK housing market Consumer behaviour in home and lifestyle British craft and small-producer retail Building a brand alongside a broadcasting career Charity event hosting Ideal for Property, housebuilding, mortgage and estate agency conferences booking a recognisable host with subject fluency Retail, lifestyle, DIY and home-furnishing brand events and awards Charity galas and corporate-foundation evenings, particularly those with a family, home or community focus After-dinner slots and awards ceremonies for senior corporate audiences who want a familiar Channel 4 face Audience outcomes A confidently paced evening where transitions, awards reads and guest interviews land cleanly Authentic engagement with property, retail and consumer-brand themes when the brief calls for them Live, unscripted interviewing of executives, winners and panellists that adds energy rather than filler Warmth and access for charity audiences where a sincere host materially affects giving and mood