Marketing & Branding

Key speaking topics Behavioural science of influence and persuasion Ethical persuasion in business and leadership Behavioural decision-making Evidence-based communication strategies Behavioural psychology in marketing and sales Influence and organisational effectiveness Persuasion principles in negotiation and leadership Ideal for Senior leaders and executives responsible for organisational strategy Sales, marketing, and commercial leadership teams Professionals responsible for communication, negotiation, or stakeholder influence Organisations seeking behavioural science insights for business decision-making Audience outcomes Clear understanding of core principles that shape human influence and persuasion Insight into behavioural science frameworks used in business communication Practical ways to apply evidence-based persuasion in leadership and organisational contexts Greater awareness of how decision-making can be shaped by psychological factors Why organisations work with Robert Cialdini Combines academic research in psychology and marketing with practical applications for business influence and communication. Author of widely used books on persuasion that inform leadership, sales, and marketing practices. Recognised by major academic institutions and elected to leading scientific academies. Provides organisations with evidence-based frameworks for ethical persuasion and behavioural decision-making. Biography Robert Cialdini is widely recognised for his research into the science of influence and persuasion and its practical application in business, leadership, and communication. His work has shaped how organisations understand behavioural decision-making and the psychological factors that drive human behaviour. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He has also held visiting appointments at institutions including Stanford University, and his academic work has contributed to the development of evidence-based frameworks used across marketing, leadership, and organisational communication. His contributions to behavioural science have been recognised by leading academic institutions. He has been elected to both the American Academy of Arts and Sciences and the U.S. National Academy of Sciences, reflecting the impact of his research on the understanding of influence, persuasion, and decision-making. Cialdini is the author of Influence: The Psychology of Persuasion and Pre-Suasion, books that have informed professionals across sales, marketing, leadership, and negotiation. His publications have sold more than seven million copies worldwide and have been translated into more than 40 languages. Alongside his academic work, he serves as President and CEO of INFLUENCE AT WORK, an organisation focused on the application of behavioural science to professional communication and ethical persuasion. Through his research, writing, and speaking, Cialdini helps organisations understand how influence operates in real-world decision-making and how behavioural insights can strengthen leadership, marketing, and organisational effectiveness.

Why organisations work with Alexis Abramson A PhD in Gerontology from USC’s Leonard Davis School combined with 25 years consulting the product and marketing teams of L’Oréal Paris, Marriott, Walmart, and Procter & Gamble. The academic credential and the commercial track record rarely come together in the same person. Direct product build experience, not commentary. She helped launch the AARP Innovation Lab as Entrepreneur-in-Residence, built BMO Private Bank’s enCircle caregiving programme, and developed Century 21’s MatureMoves programme for agents selling into the boomer market. Two decades of quoted commentary in TIME, The Wall Street Journal, Forbes, Financial Times, and Entrepreneur, and hundreds of appearances on NBC’s Today, CNN, and MSNBC as the on-air expert on ageing and generational trends. The Emmy and Gracie Awards confirm she can explain a demographic shift in plain English. Ten years as a primary caregiver for her grandmother inform her work on caregiving as a workforce productivity issue. The material lands because she has lived it. Biography highlights PhD in Gerontology, University of Southern California’s Leonard Davis School of Gerontology Former AARP Entrepreneur-in-Residence; led the launch of the AARP Innovation Lab Developed BMO Private Bank’s enCircle caregiving programme, Century 21’s MatureMoves programme, and Delta Airlines’ mature-adult frequent flyer programme Consulted for L’Oréal Paris, Walmart, Marriott, Comcast, Northwestern Mutual, Procter & Gamble, Kimberly-Clark, Philips, Humana, Ameriprise, and Harvard University Featured in TIME, Forbes, The Wall Street Journal, Entrepreneur, Financial Times, and People; on-air expert for NBC’s Today, CNN, CBS, FOX, and MSNBC Emmy and Gracie Award-winning broadcast journalist Author of The Ultimate Longevity Guide, The Ultimate Caregiver, The 55+ Fact Book, STOP FRAUD, and Home Safety for Seniors Biography The 50+ consumer market is now the largest block of discretionary spending in most developed economies, and brands still misread it. Marketing teams design for a demographic that has not existed since the early 2000s. Product teams assume needs that never land. This is the territory Alexis Abramson has worked inside for 25 years. She trained first as a gerontologist at the University of Southern California’s Leonard Davis School, then moved into commercial consulting. Her client list includes L’Oréal Paris, Walmart, Marriott, Procter & Gamble, Kimberly-Clark, Comcast, and Northwestern Mutual. Her work is concrete. As AARP’s Entrepreneur-in-Residence she played a leading role in the launch of the AARP Innovation Lab. She built BMO Private Bank’s enCircle caregiving programme and developed Century 21’s MatureMoves programme for agents selling into the boomer market. She also shaped Delta Airlines’ frequent flyer programme for mature adults. Each required translating demographic research into a product a real customer would use. She is also the author of The Ultimate Longevity Guide, The Ultimate Caregiver, and STOP FRAUD, and an Emmy and Gracie Award-winning broadcast journalist. Hundreds of appearances on NBC’s Today, CNN, and MSNBC have built a skill most academics never develop. She can explain a demographic shift in two sentences an executive team actually remembers. Key speaking topics The longevity economy and 50+ consumer behaviour Multigenerational workforce dynamics Generational marketing strategy Product and service design for ageing populations Caregiving as a workforce productivity issue Demographic change as commercial opportunity Ideal for Marketing and brand leaders responsible for growth in mature or multigenerational consumer segments Chief Product Officers and product strategy teams designing for the 50+ market CHROs and people leaders running workforces with four or five generations in the room Board and C-suite teams setting strategy against long-horizon demographic change Audience outcomes A sharper read on where the 50+ consumer is actually spending, and where brands are consistently losing the sale Concrete examples of age-inclusive product and marketing design, drawn from her work with named brands A realistic view of caregiving as a workforce productivity issue with direct cost implications A framework for making the five-generation workforce a source of commercial advantage

Why organisations work with Farrah Storr She has repositioned three major consumer media brands through structural decline in print and can speak with evidence about what actually protects audience, authority, and commercial performance when the category is shrinking. She launched Women’s Health UK from a three-person team with minimal budget into what industry records call the most successful women’s magazine launch of the century, a concrete case of building inside a constraint. She crossed from legacy publishing to Substack and now runs its international writer business, so she has operator experience on both sides of the media disruption that most leaders only read about. Her book The Discomfort Zone and the BMD method give her a published leadership argument on how individuals and teams perform in conditions most organisations try to engineer away. Her MBE for services to Media and Diversity, her Social Mobility Commissioner role and her National Theatre board seat give her a public record on social mobility and diversity in creative industries that goes beyond corporate talking points. Biography highlights Head of Substack International, previously Head of Writer Partnerships at Substack UK. Editor-in-Chief, ELLE UK, 2019 to 2021. Editor-in-Chief, Cosmopolitan UK, 2015 to 2019, where the title became the UK’s number-one women’s glossy. Launch Editor-in-Chief, Women’s Health UK, from 2012. MBE, 2024 King’s Birthday Honours, for services to Media and Diversity. Commissioner, Social Mobility Commission, from 2018; Board Member, National Theatre, from 2021. Author, The Discomfort Zone: How to Get What You Want by Living Fearlessly, Piatkus, 2018. BSME Editor of the Year 2012, 2018, 2020; PPA Editor of the Year 2018, 2019. TEDxExeter speaker, 2018, “The Discomfort Zone”. Biography Women’s Health UK was a three-person team with almost no budget when Farrah Storr launched it in 2012. By industry count it became the most successful women’s magazine launch of the century, and the pattern repeated at the titles that followed. Cosmopolitan UK, where she was Editor-in-Chief from 2015, became the country’s number-one women’s glossy inside her tenure. In 2019 she moved to ELLE UK to do a similar job on the luxury end of the same portfolio. Her argument as an operator is that consumer brands hold their authority through hard editorial judgement under constraint, not through more budget. That case is easier to make now because she has left the category she was running. In 2021 she joined Substack as the first Head of Writer Partnerships in the UK, building the writer base that anchors the platform in this market, and has since stepped up to lead Substack International. That arc, from print consumer titles into the paid newsletter platform that is reshaping them, is unusually clean. It gives her a credible view on what moves with a writer, what stays with a brand, and what the economics of direct subscription actually demand from a team. Her book The Discomfort Zone, published by Piatkus in 2018, sets out the BMD method, her shorthand for Brief Moments of Discomfort as a training discipline for individuals and teams. It is read alongside the public work: her 2018 appointment as a Commissioner on the Social Mobility Commission, her 2021 appointment to the board of the National Theatre, and the 2024 MBE for services to Media and Diversity. Key speaking topics Brand reinvention in consumer media Leading through structural change and category decline Platform economics and the paid newsletter shift The Discomfort Zone and the BMD method Social mobility and diversity in creative industries Women in leadership Editorial judgement as commercial discipline Ideal for CMOs, editorial leaders and heads of content in consumer brands, publishing, and media CEOs and executive teams running heritage brands through audience and format change CHROs and leadership programmes focused on leading in constrained, shrinking or contested categories Networks and conferences on women’s leadership, social mobility and diversity in creative industries Audience outcomes A named operator’s read on what actually protects brand authority when a category is contracting. A working view of the paid newsletter shift from the inside of the platform now reshaping consumer media. A concrete account of launching and repositioning brands on small teams and tight budgets. A usable leadership argument from the Discomfort Zone on how people and teams perform in uncomfortable conditions. A credible perspective on social mobility and diversity in the creative industries, grounded in public roles and personal record.

Why organisations work with Matthew Luhn He spent more than 20 years inside Pixar’s story room, working on Toy Story, Monsters Inc., Finding Nemo, Up and Ratatouille, so the principles he teaches are the ones that actually shipped some of the most commercially successful films ever made. His book The Best Story Wins (Morgan James, 2018) gives buyers a named, documented methodology, not a generic storytelling pitch. Teams leave with a structure they can apply to a keynote, a sales call, or a brand campaign. He is one of very few speakers who has been inside a working creative culture at scale, and can speak credibly to how Pixar’s Braintrust process produces honest creative feedback without breaking trust. His client list on this material includes Apple, Google, Microsoft, Salesforce, Capital One, Procter and Gamble, Sony and Target, which signals that senior brand, marketing and innovation leaders are the audience he is built for. He treats storytelling as a commercial competency, not a soft skill. The work is aimed at sharper messaging, stronger brand recall, and better internal communication of strategy. Biography highlights Story artist and story supervisor at Pixar Animation Studios across more than two decades, with credits on Toy Story 2, Monsters Inc., Finding Nemo, Cars, Ratatouille, Up, Toy Story 3 and Monsters University. One of the original 12 animators hired on the first Toy Story film in 1995. Youngest animator hired on The Simpsons at age 19, with credits on six 1992 episodes including Kamp Krusty and Lisa’s Pony. Author of The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond, Morgan James Publishing, 2018. TEDx speaker (TEDxUCSB), and corporate keynote speaker for Apple, Google, Microsoft, Salesforce, Capital One, Procter and Gamble, Sony, Target, Vrbo, Adidas and Lego. Trained at the California Institute of the Arts character animation program; BFA from the Academy of Art University. Biography Pixar built one of the most reliable creative engines in modern business by treating story as a discipline, not a talent. Inside that engine sat a small group of story artists whose job was to find, in every film, the emotional truth a global audience would respond to. Matthew Luhn was one of them, across more than 20 years and films including Toy Story, Monsters Inc., Finding Nemo, Up and Ratatouille. That work began early. He was the youngest animator hired on The Simpsons at 19, then joined Pixar in 1995 as one of the first 12 animators on Toy Story. He moved into the story room for Toy Story 2 and stayed there, eventually as story supervisor, through some of the most commercially successful animated films ever made. The carry-over to business is direct. The same questions a story artist asks about a film, what does the audience need to feel, what is the change, what is the one thing they should remember, are the questions a leader should be asking about a strategy launch, a sales pitch or a brand campaign. His book, The Best Story Wins (Morgan James, 2018), turns those questions into a working methodology. Buyers tend to find him through a specific tension. Their messages are accurate but not memorable. Their brand is recognised but not loved. Their internal communications inform but do not move people. Apple, Google, Microsoft, Salesforce, Capital One, Procter and Gamble, Sony and Target have used his work to address those gaps. Key speaking topics Business storytelling Brand narrative and customer engagement Creative culture and the Pixar Braintrust process Innovation and creative differentiation Leadership communication Sales and pitch storytelling Ideal for CMOs, brand directors and content leaders rebuilding how the company shows up to customers. Innovation leads and product organisations that need to make new ideas land internally and externally. Sales leadership and revenue teams sharpening pitch craft and customer-facing narrative. Internal communications and HR leaders running large town halls, change programmes or culture launches. Audience outcomes A working structure for building a story around any business message, drawn from the Pixar story process. Sharper sense of what makes a brand or product narrative memorable rather than merely accurate. Tools for giving and receiving honest creative feedback, modelled on the Pixar Braintrust. A clearer separation between information delivery and persuasion, applied to keynotes, pitches and internal comms. Specific, repeatable techniques the team can apply to the next campaign, all-hands or customer presentation.

Key speaking topics Corporate governance and board leadership Public sector leadership and reform Diversity, equity and inclusion in senior leadership Governance in sport and football administration Media and creative industries oversight Ethical leadership and organisational accountability Investment and ownership structures in sport and media Ideal for Board directors and non-executive directors Senior leadership teams Governance and risk committees Media, sport, and creative industry organisations Audience outcomes Clear understanding of board-level responsibilities and oversight Insight into governance challenges across public and commercial sectors Practical perspectives on diversity and inclusion in leadership Greater clarity on accountability and ethical decision-making at senior levels Why organisations work with Dame Heather Rabbatts Brings cross-sector board experience spanning public service, media, sport, and listed companies Offers practical insight into governance, accountability, and organisational oversight Combines legal training with executive and non-executive leadership experience Provides informed perspective on inclusion and leadership at board level Biography Dame Heather Rabbatts DBE brings extensive board-level experience across public service, listed companies, media, sport, and the creative industries. Her career spans executive leadership, non-executive oversight, and complex governance environments, giving her a practical understanding of accountability, organisational culture, and strategic decision-making at the highest levels. She began her senior leadership career in local government, serving as Chief Executive of the London Borough of Lambeth and becoming widely recognised as the youngest council chief in the UK at the time of her appointment. This early role established her reputation for leading large, high-profile public institutions under scrutiny. In broadcasting, she served as a Governor of the BBC and later held a senior executive role at Channel 4, including responsibility for education-related leadership. These positions placed her at the centre of public service broadcasting governance and regulatory accountability. Her work in sport includes senior executive roles at Millwall and a historic appointment to The Football Association board as the first woman to serve in its history. Her experience in football governance reflects deep insight into board oversight, investment structures, and leadership in complex, high-visibility organisations. Within the creative industries, she is Managing Director of Cove Pictures and previously chaired Shed Media, overseeing its sale to Time Warner/Warner Bros. She also chairs Soho Theatre and TIME’S UP UK, contributing to governance and standards across film, television, and the arts. In the corporate sector, she serves as Senior Independent Director at Associated British Foods plc, Chair of M&C Saatchi plc, and Non-Executive Director of Bloomsbury Publishing plc. Across these roles, Dame Heather Rabbatts provides informed, cross-sector perspective on governance, inclusion, and responsible leadership at board level.

Why organisations work with Ryan Serhant He built a brokerage that uses its own studio as the primary lead source, giving sales and marketing leaders a working reference for how content-to-commerce actually operates at scale. He has closed close to ten billion dollars in personal real estate sales while running the firm, including the most expensive home ever sold in Florida, so the methodology comes from a practitioner still in the deal flow. His three books, Sell It Like Serhant, Big Money Energy, and Brand It Like Serhant, sequence a coherent commercial argument from individual sales technique to personal brand as a business asset. He is one of the few operators booked at this level whose audience already knows the work through Netflix’s Owning Manhattan and Bravo’s Million Dollar Listing New York, which compresses the credibility step at large commercial events. Biography highlights Founder and CEO of SERHANT., a brokerage with an in-house film studio used as its lead-generation engine. Star and executive producer of Netflix’s Owning Manhattan; star of Bravo’s two-time Emmy-nominated Million Dollar Listing New York. Author of Sell It Like Serhant (2018), Big Money Energy (2021), and Brand It Like Serhant (2024). The Serhant Team ranked top sales team in New York by The Wall Street Journal for three consecutive years and Top 5 nationwide. Closed close to ten billion dollars in personal sales, including record-setting transactions in New York and Florida. Founder of SERHANT. Studios and the SELL IT digital education platform. Biography Most brokerages still treat marketing as a cost centre and the salesforce as the engine. SERHANT., the firm Ryan Serhant founded in September 2020, inverts that. The studio is the engine. The agents convert the demand it generates. Owning Manhattan, the Netflix series Serhant produces and stars in, is part of the same flywheel. That model is the reason commercial leaders book him. Serhant has closed close to ten billion dollars in personal real estate sales, including the most expensive home ever sold in Florida, while running the firm. The point on stage is not the listings. It is what an operating model looks like when content production, personal brand, and sales pipeline are run as a single discipline rather than three departments. His three books trace the same argument at different altitudes. Sell It Like Serhant (2018) is a salesperson’s playbook. Big Money Energy (2021) reframes ambition as a discipline that can be coached. Brand It Like Serhant (2024) treats personal and corporate brand as a measurable commercial asset that produces inbound demand. Together they are the spine of his keynote work and the SELL IT education platform that grew out of the first book. The Serhant Team was ranked the top sales team in New York by The Wall Street Journal for three consecutive years before he launched the brokerage. Million Dollar Listing New York, the two-time Emmy-nominated Bravo series, gave the broader audience the character. Owning Manhattan, now in its second Netflix season, gives them the company. Key speaking topics Content-to-commerce business models Sales methodology and pipeline Personal brand as a commercial asset Entrepreneurship and scale-up Customer acquisition and lead generation Founder mindset and commercial ambition Ideal for Chief revenue officers and heads of sales rebuilding pipeline economics around content Chief marketing officers integrating brand, social, and demand generation into one operating function Founders and CEOs of scale-up businesses building category presence Sales conferences, kickoffs, and partner events for high-ticket and brokerage businesses Audience outcomes A working picture of how an in-house content engine can function as the primary acquisition channel A clearer line between personal brand investment and measurable revenue A sales operating logic drawn from a practitioner who is still closing deals at the top of the market Language and frameworks senior leaders can take back to their commercial teams the next morning

Why organisations work with Marcus Collins He translates cultural anthropology into commercial decisions, turning ideas that usually live in academic departments into practical inputs for brand, product, and growth strategy. His book For the Culture provides a single thesis with named mechanisms for how meaning, identity, and belonging move markets. Buyers get an argument they can hand to a team, not a set of trend observations. He has run the work he teaches. Apple’s iTunes and Nike sport music, Beyonce’s digital strategy, Wieden+Kennedy New York, and named campaigns for Google, Brooklyn Nets, and State Farm sit behind every claim. Thinkers50 named him to the 2023 Radar with the Distinguished Achievement Award for the idea most likely to shape the future of business management. That puts him among a small group of new voices the global management community has formally endorsed. He sits inside the platform side of culture as Professor in Residence at TikTok, which means his read on how brand meaning forms and spreads is current, not retrospective. Biography highlights Clinical Professor of Marketing, Ross School of Business, University of Michigan Professor in Residence, TikTok Former Chief Strategy Officer, Wieden+Kennedy New York Author, For the Culture (PublicAffairs, 2023); Thinkers50 2023 Best New Management Booklist Thinkers50 Radar Distinguished Achievement Award, 2023 American Advertising Federation Advertising Hall of Achievement; Ad Age and Crain’s 40 Under 40 Columnist, Adweek and Forbes Biography Culture, not demographics, decides what consumers buy and what they refuse. Marcus Collins built a career inside that observation. He ran digital strategy for Beyonce, worked on iTunes and Nike sport music at Apple, and went on to serve as Chief Strategy Officer at Wieden+Kennedy New York, the agency behind Nike’s most enduring brand work. His doctorate at Temple University was in cultural contagion and meaning-making, the academic foundation that now sits behind his book For the Culture. Published in 2023, it landed on the Thinkers50 Best New Management Booklist and won him the Radar Distinguished Achievement Award the same year, naming his thinking as the idea most likely to shape the future of business management. He teaches marketing at the Ross School of Business at the University of Michigan, holds a Professor in Residence role at TikTok, and writes columns for Adweek and Forbes. His commercial fingerprints are on Google’s Real Tone, the relaunch of the Brooklyn Nets, the Made In America festival, and State Farm’s Cliff Paul campaign. For senior commercial audiences, his value is specific. He gives marketing, growth, and brand teams a working theory of why some ideas move through a culture and most do not, and he ties that theory to operating choices about positioning, audience, and product. Key speaking topics Cultural contagion and consumer behaviour Brand strategy and meaning-making Marketing in a fragmented media environment The role of identity in consumption Building brands that earn cultural relevance Storytelling and business communication Customer experience and brand Ideal for CMOs and brand leaders rebuilding marketing strategy for a post-demographic environment Growth and commercial leadership teams trying to understand why their category narrative has stopped working Creative agencies and in-house brand teams looking for an applied framework on cultural relevance Consumer-facing businesses, retail, media, sport, technology, where brand meaning is a competitive variable Audience outcomes A working definition of culture that explains why messages succeed or fail, beyond demographic targeting A clear view of how meaning, identity, and belonging move audiences toward or away from a brand Named mechanisms from For the Culture that brand and marketing teams can apply to live campaigns Examples drawn from Apple, Nike, Beyonce, Brooklyn Nets, Google, and State Farm, showing how cultural strategy operates inside real commercial work A sharper sense of why most brand and growth strategies underperform in fragmented markets, and what changes when culture becomes the unit of analysis

Why organisations work with Fredrik Eklund He has built and scaled one of the highest-grossing residential real estate teams in the United States, with $4.6B in sales in 2022 and $3.77B in 2023, so his advice on client acquisition and closing is grounded in operator-scale results rather than theory. The Sell, his New York Times bestselling book with Penguin’s Avery imprint, gives audiences a named, testable ten-step framework for personal selling and pitching, which turns the keynote into a tool the team can use on Monday. A decade on Bravo’s Million Dollar Listing New York gave him unusual fluency in performing under pressure and building a personal brand in public, a capability most commercial leaders are now being asked to develop themselves. He speaks from a dual-market perspective, having built businesses in both Stockholm and Manhattan and having worked previously at SEB across London, Singapore, and Tokyo, which plays well with global sales audiences who want more than a US-only view. His core argument, that everyone in a client-facing organisation is already in sales whether they realise it or not, lands with audiences beyond the sales team itself, including founders, partners, and professional-services leaders. Biography highlights Co-founder, with John Gomes, of the Eklund Gomes Team at Douglas Elliman, reported as the top-producing residential real estate team in the US in recent years. Author of The Sell: The Secrets of Selling Anything to Anyone (Avery, 2015), a New York Times bestseller also released in Sweden and the UK. Original cast member of Bravo’s Million Dollar Listing New York from its 2012 launch through 2022, across nine seasons of MDLNY and two seasons of Million Dollar Listing Los Angeles. Co-star of Bravo’s Bethenny and Fredrik spin-off with Bethenny Frankel in 2018. Recipient, with John Gomes, of Douglas Elliman’s 2021 ICON Award for cumulative career sales of over $15B. Background in finance at SEB in Stockholm, London, Singapore, and Tokyo, and studies at the Stockholm School of Economics, before relocating to New York to build his real estate career from scratch. Biography The Eklund Gomes Team at Douglas Elliman closed $4.6B in residential real estate in 2022 and $3.77B in 2023, figures that place it near the top of any serious ranking of US real estate teams. Fredrik Eklund co-founded that business with John Gomes. The scale matters because it is the evidence base for everything he says on stage about sales, client trust, and building a personal brand in a market where every competitor looks equally credible on paper. Eklund arrived in Manhattan in his mid-twenties with a finance CV from SEB in Stockholm, London, Singapore, and Tokyo, and no real estate contacts. Within a year he was nominated for Rookie of the Year by the Real Estate Board of New York. The through line from that start to today’s team is a clear operating idea: in commoditised markets, the product is the seller. The Sell, published by Penguin’s Avery imprint in 2015 and a New York Times bestseller, sets out that idea as a ten-step framework covering authenticity, pitch construction, negotiation, and closing. A decade on Bravo’s Million Dollar Listing New York, from its 2012 premiere through his departure in 2022, turned Eklund into one of the most recognisable sales figures in American business media. It also taught him something less obvious that keynote audiences value. Senior people in client-facing roles, founders, partners, and relationship leaders, are now expected to carry a visible public profile. Eklund has been practising that craft, on camera and at scale, longer than most. For corporate audiences, the argument lands most sharply on two questions leaders are already asking. How do we train our best people to behave like owners of the client relationship rather than executors of a process, and how do we build the kind of personal credibility that moves a deal before the pitch starts. Eklund answers both from inside a live commercial operation, not from a classroom. Key speaking topics Personal selling and the close Personal brand for commercial leaders Client acquisition in commoditised markets Sales culture and high-performance teams Entrepreneurship and business building Negotiation and pitch craft Real estate and luxury markets Ideal for Sales kick-offs and revenue leadership offsites, particularly in financial services, real estate, professional services, and luxury sectors Partner, MD, and client-facing leader events where personal brand and relationship ownership are on the agenda Founder, entrepreneur, and growth-stage audiences building a commercial operation from scratch After-dinner and awards-night formats where a high-recognition keynote with commercial substance is wanted Audience outcomes A named ten-step framework from The Sell that teams can map directly onto their own pitch, pipeline, and closing process A sharper sense of what “personal brand” means in practical, revenue-linked terms, rather than as a social media activity Specific tactics for opening, holding, and closing a high-stakes client conversation in a commoditised market A harder view of what separates a top-tier sales operation from an average one, drawn from inside a team that has closed billions in annual volume Energy and confidence that translates into action the following week, not a feel-good moment that fades

Why organisations work with Nathalie Nahai Her psychological model for how digital persuasion builds or erodes consumer trust is grounded in a decade of published research, not reactions to recent AI headlines, which gives marketing and strategy teams a diagnostic framework rather than a new concern to manage. Business Unusual directly addresses the commercial consequences of values misalignment, applying the frameworks of self-determination theory and eudaimonic consumerism to the question of why consumers switch, stay and trust: with practical implications for brand, marketing and leadership strategy. She co-created TheValuesMap.com with Dr Kiki Leutner of Goldsmiths University, a scientifically grounded instrument that organisations can use to measure and communicate the values they actually hold, converting a strategic abstraction into a usable tool that survives the board conversation. She translates the ethics of AI and persuasive technology into a commercially legible argument that boards can act on, rather than a compliance burden that legal teams manage. Webs of Influence, published by Pearson and translated into seven languages, is used by universities and Fortune 500 companies as a foundational text on digital consumer behaviour, meaning her frameworks are often already the shared language of the audiences she addresses. Biography highlights Author of Webs of Influence: The Psychology of Online Persuasion (Pearson), translated into seven languages and adopted by universities and Fortune 500 companies as a standard text on digital consumer behaviour Author of Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, with named contributors including Dan Pink, Cindy Gallop and Amy C. Edmondson Co-created TheValuesMap.com (2021) with Dr Kiki Leutner of Goldsmiths University, a scientific values-assessment instrument available to organisations Guest faculty at ELISAVA’s Masters programme in Human Interaction and AI, teaching “Transversal Vision of Artificial Intelligence” Member of the BIMA Human Insights Council, the representative body for digital and tech in the UK Covered in and contributed to the Wall Street Journal, Harvard Business Review, The Atlantic, Forbes, The Guardian and The Telegraph; hosted the Guardian Changing Media Summit Biography Nathalie Nahai coined the term web psychology in 2011, defining it as the empirical study of how online environments influence human attitudes and behaviours. At the time, most organisations had powerful digital tools and no psychological framework for understanding what those tools were doing to the people using them. Her book Webs of Influence (Pearson), translated into seven languages, built that framework into a practical text adopted by universities and Fortune 500 companies as a standard reference on digital consumer behaviour. Her follow-up, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, extended the argument into harder commercial territory – specifically, how organisations sustain consumer trust when digital markets, values and expectations all shift at once. The book drew contributions from Dan Pink, Cindy Gallop and Amy C. Edmondson, and applies self-determination theory and eudaimonic consumerism to the practical question of what makes brands resilient rather than brittle. In 2021 she co-created TheValuesMap.com with Dr Kiki Leutner of Goldsmiths University, a scientifically grounded instrument that organisations can use to measure and communicate their actual values. The ability to deploy psychology as a practical tool – not just a conceptual frame – distinguishes her approach from most advisory work in this space. Her analysis has been covered in the Wall Street Journal, Harvard Business Review, The Atlantic, Forbes, The Guardian and The Telegraph. She has lectured at Cambridge, UCL, Lund and Hult business schools and addressed major platforms including SXSW, the Web Summit and the Guardian Changing Media Summit. She serves as guest faculty at ELISAVA’s Masters programme in Human Interaction and AI and is a member of the BIMA Human Insights Council. Key speaking topics Consumer psychology and digital influence Ethics of AI and persuasive technology Values-led brand resilience Human behaviour and digital trust Eudaimonic consumerism and shifting consumer expectations Web psychology and online decision-making Behavioural science applied to marketing and product design Ideal for CMOs and marketing leadership teams navigating the ethics and commercial implications of AI-driven personalisation Boards and senior leadership teams seeking a psychological framework for brand resilience and consumer trust strategy Digital product and technology teams applying persuasive design with ethical accountability Transformation and strategy leads working to align organisational values with commercial outcomes Audience outcomes A working model for understanding how AI and persuasive technology affect consumer trust and decision-making, grounded in published research rather than trend observation Practical application of self-determination theory and eudaimonic consumerism frameworks to brand, marketing and customer experience strategy A diagnostic approach to identifying where persuasive technology is eroding rather than building customer relationships Clarity on the commercial case for values-led strategy, with evidence from consumer behaviour research A set of questions to carry back into product, marketing and leadership conversations about how technology is actually affecting the people it is designed to serve

Why organisations work with Jana Azizi Her live broadcast range covers hard news, live morning television, entertainment magazines, and lifestyle formats, so she can shift register inside a single event without the audience registering the adjustment. She presents professionally in German, English, French, Spanish, and Russian at television standard, which is unusually rare in a single moderator and genuinely useful for events with multiple language markets in the room. Her Sky Sport News role included editorial team work, not only on-screen presenting. She arrives as a journalist who has already researched the guests and anticipated the angles. Thousands of hours of daily live broadcasting, including live sport, guest drop-outs, and technical failures, mean she has already encountered most of what can go wrong in a live room. A business administration degree from Mainz University of Applied Sciences lets her absorb a corporate brief quickly and translate dense business content for mixed audiences. Biography highlights Presenter at Sky Sport News from 2017 to 2020, working on the editorial team as well as on-screen Presenter across RTL flagship formats including RTL aktuell, Punkt 12, Guten Morgen Deutschland, Extra, Explosiv, and Explosiv Stories Presenter of Deluxe, the n-tv lifestyle and luxury format, from October 2020 Business administration degree from Mainz University of Applied Sciences (Hochschule Mainz) Marketing communications training at Grey Worldwide, Dusseldorf; presenter training at Logo Institut, Frankfurt Works professionally in five languages: German, English, French, Spanish, and Russian Biography Seven years of daily live television at Sky Sport News, RTL, and n-tv shape a specific kind of professional. Jana Azizi reads a room mid-conversation, absorbs the unexpected, and keeps an audience with her through shifts the room never sees. Her Sky Sport News role ran from 2017 to 2020 and included editorial team work alongside on-screen presenting. That side of the job built a journalist’s instinct for interview structure and story preparation, rather than only camera presence. At RTL she presented across the broadcaster’s flagship formats including RTL aktuell, Punkt 12, Guten Morgen Deutschland, Extra, and Explosiv. From October 2020 she also fronted Deluxe, the n-tv lifestyle and luxury programme. Sport, hard news, morning television, entertainment, and lifestyle each demand a different register. A moderator who has worked across all five reads what a corporate audience actually needs in the moment. Azizi works professionally in German, English, French, Spanish, and Russian. The five-language range matters most for events that are genuinely multi-market in the room, not simply bilingual on paper. She holds a business administration degree from Mainz University of Applied Sciences, which gives her the vocabulary to move confidently through a corporate brief and carry dense content for a mixed audience. Key speaking topics Live event moderation and conference hosting Broadcast communication and on-camera presence Interview craft and panel facilitation Storytelling in a business context Multilingual event hosting Women in media and male-dominated industries Ideal for Corporate conferences and leadership summits requiring a professional moderator or host International events where facilitation in multiple languages is needed at broadcast standard Award ceremonies, galas, and high-profile company anniversaries Media, sport, and communications sector organisations that need a credible, broadcast-trained panel moderator Audience outcomes Events that run with broadcast-level control, professionally paced and clearly structured Panels and interviews driven by focused, well-prepared questions rather than generic facilitation Live sessions handled cleanly when guests go off-script, formats slip, or tech fails Multi-language audiences held by a moderator who moves between languages without losing authority

Key speaking topics Gen Z audiences and consumer behaviour Influencer marketing strategy Social media-led brand building Creator economy and digital marketing Youth culture and digital trends Entrepreneurship and startup growth Multi-generational workplaces Ideal for Marketing and brand leadership teams Digital and social media strategy leaders Corporate audiences seeking insight into younger consumers Organisations exploring creator-led marketing Audience outcomes Clearer understanding of how Gen Z audiences engage with brands online Practical insight into influencer and creator-led marketing models Perspective on how social media platforms shape modern brand growth Lessons from building and exiting a digital marketing business Why organisations work with Timothy Armoo Combines entrepreneurial experience with practical insight into influencer marketing and youth-focused digital platforms. Brings first-hand perspective from building and selling a creator-economy marketing agency. Helps organisations translate social media and Gen Z trends into strategic marketing decisions. Provides relevant insights for brands adapting to creator-led and platform-driven marketing environments. Biography Timothy Armoo is an entrepreneur recognised for his work at the intersection of Gen Z culture, influencer marketing, and social media-led brand growth. He co-founded Fanbytes, an influencer and social media marketing agency focused on helping brands engage younger audiences through creator platforms and emerging digital channels. Fanbytes built its reputation working with major brands and developing campaigns designed for youth-driven platforms and creator ecosystems. The company was later acquired by global digital marketing agency Brainlabs in an eight-figure deal, reflecting the growing importance of influencer-led marketing within modern brand strategy. Armoo’s work has earned industry recognition, including inclusion in Forbes 30 Under 30 Europe in the Media & Marketing category. He has also been named in the Evening Standard’s Progress 1000 list of London’s most influential figures in digital advertising and marketing. Alongside his entrepreneurial work, Armoo is the author of What’s Stopping You?, published by Penguin. Earlier in his career he founded EntrepreneurXpress, a teen business media project focused on entrepreneurship and young founders. Today he shares insights drawn from building and exiting a digital marketing business, helping organisations understand how younger audiences engage with brands and how social media and creator platforms are reshaping modern marketing.

Key speaking topics Corporate sustainability strategy Embedding sustainability in large organisations Sustainable growth and brand performance Business response to investor and market pressure Governance and purpose-led business Net zero strategy and organisational transition Public–private sector leadership experience Ideal for Boards and executive teams Sustainability and ESG leaders Brand and marketing leadership teams Organisations embedding purpose into business strategy Audience outcomes Clear understanding of how to embed sustainability into core business strategy Insight into aligning sustainability with brand and commercial performance Perspective on navigating investor and stakeholder scrutiny Practical lessons from large-scale organisational change Clarity on governance and leadership for purpose-driven business Why organisations work with Sue Garrard Senior executive experience leading sustainability at global scale within a FTSE-listed organisation. Direct involvement in integrating sustainability with brand growth and business performance. Experience advising major international companies on sustainability strategy. Credibility across corporate, public sector and non-profit governance contexts. Biography Sue Garrard brings senior-level experience in embedding sustainability at the heart of a global business. As former Executive Vice President, Sustainable Business and Communications at Unilever, she led the integration of the Unilever Sustainable Living Plan across the organisation, overseeing progress against more than 70 time-bound targets and aligning sustainability with core commercial strategy. During her tenure, she contributed to positioning sustainability as a driver of brand performance, with the company publicly reporting that its sustainable living brands outperformed the wider portfolio. She was also part of the senior executive response to the Kraft Heinz approach, giving her first-hand experience of strategic decision-making under intense investor and market scrutiny. Today, Sue advises boards and executive teams on embedding sustainability into strategy, governance and operational delivery. Her advisory work includes organisations such as Mars, ABF/Primark, Lloyds Bank, NatWest Banking Group, Natura, Danone and O2, supporting leadership teams navigating the commercial, reputational and regulatory dimensions of sustainable business. She is Chair of Trustees of Blueprint for Better Business and a founder Trustee, reflecting her ongoing focus on responsible corporate leadership. A Fellow at the University of Cambridge Institute for Sustainability Leadership and Visiting Fellow at Cranfield, she contributes to executive education programmes focused on sustainability and leadership. Earlier in her career, Sue held senior public sector leadership roles, including Director General for Customer Strategy and Communications at the UK Department for Work and Pensions. She also worked in senior positions in advertising and public affairs, and began her career in the UK Department of Energy, including work connected to the privatisation of British Gas and the ‘Tell Sid’ campaign. This blend of corporate, public sector and governance experience gives her a practical perspective on how large organisations can embed sustainability into strategy, brand and performance at scale.