Marketing & Branding speakers

Why organisations work with Lucy Hitchcock She has done the thing she talks about. Partner in Wine went from a lockdown side project to stockists at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters, with a TikTok video that drove a single-day sales lift of 1,700%. She runs the agency, Sassy Digital, that supports the playbook. Marketing teams get a practitioner view of Shopify, e-commerce design and short-form video, not a keynote abstraction of them. Her recognition is concrete and named: Telegraph and NatWest 100 Female Entrepreneurs to Watch, plus inclusion in TikTok’s Year on TikTok 2021 list. She is one of the few UK speakers who can explain how a viral moment converts into a buyer meeting at Selfridges, and what the operations behind that conversion actually look like. Biography highlights Founder of Sassy Digital, a Shopify and Squarespace digital marketing and e-commerce agency. Founder of Partner in Wine, stocked at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters. Named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list. Featured in TikTok’s Year on TikTok 2021 following a viral product launch video. Host of The Winging It Podcast, a business and entrepreneurship show produced by Sassy Digital. Featured by BBC News, Business Insider, Mail Online and The Sun on her business growth story. Biography A warm glass of wine in a London park during lockdown is an unlikely starting point for a consumer brand that ends up on the shelves at Selfridges and Liberty London. Partner in Wine, the insulated wine bottle business Lucy Hitchcock launched in 2020, took that path inside eighteen months. A single TikTok video in March 2021 drove half a million views in twelve hours and a 1,700% spike in same-day sales. The reason this matters to a commercial audience is not the virality. It is the conversion. Most brands that go viral do not end up with a buyer meeting at a flagship retailer; Hitchcock did, and then repeated it with Oliver Bonas, Urban Outfitters and Liberty. The growth was bootstrapped, run from her parents’ house in the early months, and underwritten by the agency she had already built. That agency is Sassy Digital, which she founded at 23 to help small consumer businesses with branding, Shopify builds and e-commerce design. Working both sides of the table, founder and agency operator, gives her an unusual view of where short-form social actually breaks down for product brands and where the operations have to catch up. Recognition followed the work. Hitchcock was named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list, and Partner in Wine was featured in TikTok’s Year on TikTok 2021. She hosts The Winging It Podcast, where she interviews other founders on what they actually did, not what they wish they had. Key speaking topics Direct-to-consumer brand building Short-form social and TikTok for product growth Bootstrapped e-commerce scaling Retail distribution and buyer conversion Female founder journey Digital marketing for small business Ideal for Founders and CMOs of consumer and DTC brands Marketing leaders responsible for organic social and content Retail buyer and merchandising audiences exploring emerging brands Entrepreneurship programmes and female founder networks Audience outcomes A practitioner view of how a single piece of organic content converts into retail distribution. Specific operational lessons from scaling a bootstrapped consumer brand from kitchen-table launch to Selfridges shelf. A clearer read on what actually drives short-form social performance for product, versus what looks good on a deck. A founder’s account of the unglamorous mechanics behind a viral moment: stock, fulfilment, cash, buyer outreach.

Why organisations work with Maeva Morelle Hosts awards ceremonies, conferences and virtual events with the on-screen presence of a working broadcast presenter, not a corporate moderator reading from a brief. Bridges the gap between senior leadership stages and Gen Z and millennial audiences, drawing on her own podcast and YouTube channel built for that demographic. Runs her own podcast, Chit Chat & Tings with Maeva, giving her live interview range across guests, formats and topics that translates directly to panel chairing. Comfortable across TV, radio, online and live event formats, which makes her a single host who can carry hybrid programmes end to end. Biography highlights TV presenter, event host and MC represented by Riva Media Ltd. Creator and host of the fortnightly podcast Chit Chat & Tings with Maeva. Owner-operator of her own YouTube channel focused on music and contemporary culture. Works across awards hosting, conference and virtual event hosting, moderating, TV, radio and online presenting. Biography The hardest job at any major event is the one nobody notices when it is done well. The host has to open the room, hold the energy through transitions, make senior speakers feel set up rather than exposed, and close on time. Maeva Morelle works that role for awards ceremonies, conferences and virtual events. She built her own platform first. Chit Chat & Tings with Maeva is her fortnightly podcast, where she interviews guests across music, culture and social issues. Her YouTube channel runs in parallel, aimed at the same Gen Z and younger millennial audience that most corporate communicators struggle to reach. That self-built audience matters commercially. Brands and organisations booking her to host an awards night or chair a conference panel get a presenter who already speaks the language of the audience they are trying to reach, not a generic MC adapting on the fly. She is represented by Riva Media Ltd and works across TV, radio, online and live event formats. Key speaking topics Awards ceremony hosting Conference and event hosting Panel moderation Virtual and hybrid event hosting Podcast and on-camera interviewing Reaching Gen Z and younger millennial audiences Marketing and branding for younger consumers Ideal for Marketing, brand and communications leads programming events targeted at Gen Z or younger millennial audiences. Event organisers and internal communications teams looking for an awards host or conference MC with broadcast presence. Sponsors and producers of virtual or hybrid events who need a single host across multiple formats. Audience outcomes An event that runs on time, with clean transitions, a held room and senior speakers set up well on stage. A presenting voice that lands with younger audiences without sounding scripted or corporate. Live interview and panel chairing that pulls specific answers from guests rather than letting them drift into talking points.

Why organisations work with Marcel Corstjens His research in MIT Sloan Management Review demonstrated that the largest FMCG companies (i.e. those spending over a billion dollars annually on R&D) see no appreciable sales return from that investment; only marketing spend correlates with revenue. This directly challenges how most consumer goods leadership teams allocate their growth budgets. The Mindspace and Shelfspace framework from Store Wars gives manufacturers and retailers a shared, precise language for the power dynamics that determine who controls the end consumer: still the most widely adopted conceptual map of that relationship, translated into five languages. His Harvard Business Review research showed that retail internationalisation does not reliably improve revenue or profit margins, and that home market strength is the primary driver of commercial performance: a finding that reshapes how boards evaluate international expansion decisions. His “Newtonian versus Lorenzian” innovation typology distinguishing companies that invest heavily in broad R&D from those that make small, targeted bets, gives commercial leaders a practical diagnostic for where innovation spending is being wasted at scale. He has consulted directly for Unilever, Heineken, Novartis, Roche, PepsiCo, and Cadbury Schweppes, giving him practical fluency across both FMCG and pharmaceutical commercial strategy that few academics can match. Biography highlights Emeritus Professor of Marketing and the Unilever Chaired Professor of Marketing, Emeritus, at INSEAD; visiting professor at Cornell and Stanford universities PhD, University of California, Berkeley; doctoral dissertation awarded first prize by the American Marketing Association Author of Store Wars: The Battle for Mindspace and Shelfspace (J. Wiley & Sons, 1995; second edition 1999; translated into French, Japanese, Russian, Portuguese, and Spanish) Co-author of “Retail Doesn’t Cross Borders” (Harvard Business Review, 2012) and “The Promise of Targeted Innovation” (MIT Sloan Management Review, 2019) Research published in Marketing Science, Management Science, Journal of Marketing, and Journal of Marketing Research; featured in The Economist Creator and director of the INSEAD Storewars senior executive programme for the consumer goods industries Biography The commercial relationship between consumer goods manufacturers and retailers is contested, high-stakes, and widely misread. Marcel Corstjens, Unilever Chaired Professor of Marketing Emeritus at INSEAD, has spent four decades researching where that contest is actually won and lost, and his findings consistently challenge what companies believe about their own growth strategies. His book Store Wars: The Battle for Mindspace and Shelfspace, co-authored with Judith Corstjens and published by J. Wiley & Sons, introduced the Mindspace and Shelfspace framework: the idea that the strategic contest between manufacturers and retailers is a battle for control of two distinct assets, these being the consumer’s mental availability and the product’s physical presence in store. Translated into five languages and taught through the INSEAD Storewars senior executive programme he created and directed, the framework became the most widely adopted analytical tool for understanding manufacturer-retailer power dynamics in FMCG. His research has repeatedly overturned the conventional logic of large consumer goods companies. Work published in MIT Sloan Management Review with Gregory Carpenter of Kellogg and Tushmit Hasan of UT Austin showed that the biggest FMCG brands (i.e. those investing more than a billion dollars annually in R&D) see no measurable sales return from that outlay. Research published in Harvard Business Review with Rajiv Lal of Harvard Business School demonstrated that retail internationalisation does not reliably improve revenue or profit margins; home market performance is the primary driver. Both findings run counter to assumptions embedded in how most FMCG leadership teams set strategy. Corstjens holds a PhD from the University of California, Berkeley, where his doctoral dissertation received first prize from the American Marketing Association. He has been a visiting professor at Cornell and Stanford, and has consulted for Unilever, Heineken, Novartis, Roche, PepsiCo, and Cadbury Schweppes, among others. His research has appeared in Marketing Science, Management Science, Journal of Marketing, and Journal of Marketing Research, and has been featured in The Economist. Key speaking topics Manufacturer-Retailer Power Dynamics Marketing Strategy in FMCG Innovation Investment and Commercial Return Brand Strategy and Private Label Competition Retail Internationalisation and Global Growth Marketing Resource Allocation Marketing Strategy in the Pharmaceutical Industry Ideal for Chief Marketing Officers and commercial strategy leaders in consumer goods companies Senior executive teams in FMCG and pharmaceutical businesses facing stalled revenue growth Retail leadership teams navigating the competitive dynamics of private label and supplier relationships Executive education programmes for senior FMCG, retail, or pharmaceutical audiences Audience outcomes A clear analytical framework under both Mindspace and Shelfspace for diagnosing where control of the manufacturer-retailer relationship is being lost and what to do about it Evidence-based reappraisal of whether current R&D and innovation investment is actually driving revenue, or consuming capital without commercial return Practical criteria for assessing whether a retail internationalisation strategy is likely to deliver or destroy shareholder value Sharper understanding of how private label competition is reshaping the power balance between retailers and brand manufacturers, and what manufacturers can do to respond A working distinction between “Newtonian” and “Lorenzian” approaches to innovation investment, and which is appropriate at which scale

Why organisations work with Marcus Collins He translates cultural anthropology into commercial decisions, turning ideas that usually live in academic departments into practical inputs for brand, product, and growth strategy. His book For the Culture provides a single thesis with named mechanisms for how meaning, identity, and belonging move markets. Buyers get an argument they can hand to a team, not a set of trend observations. He has run the work he teaches. Apple’s iTunes and Nike sport music, Beyonce’s digital strategy, Wieden+Kennedy New York, and named campaigns for Google, Brooklyn Nets, and State Farm sit behind every claim. Thinkers50 named him to the 2023 Radar with the Distinguished Achievement Award for the idea most likely to shape the future of business management. That puts him among a small group of new voices the global management community has formally endorsed. He sits inside the platform side of culture as Professor in Residence at TikTok, which means his read on how brand meaning forms and spreads is current, not retrospective. Biography highlights Clinical Professor of Marketing, Ross School of Business, University of Michigan Professor in Residence, TikTok Former Chief Strategy Officer, Wieden+Kennedy New York Author, For the Culture (PublicAffairs, 2023); Thinkers50 2023 Best New Management Booklist Thinkers50 Radar Distinguished Achievement Award, 2023 American Advertising Federation Advertising Hall of Achievement; Ad Age and Crain’s 40 Under 40 Columnist, Adweek and Forbes Biography Culture, not demographics, decides what consumers buy and what they refuse. Marcus Collins built a career inside that observation. He ran digital strategy for Beyonce, worked on iTunes and Nike sport music at Apple, and went on to serve as Chief Strategy Officer at Wieden+Kennedy New York, the agency behind Nike’s most enduring brand work. His doctorate at Temple University was in cultural contagion and meaning-making, the academic foundation that now sits behind his book For the Culture. Published in 2023, it landed on the Thinkers50 Best New Management Booklist and won him the Radar Distinguished Achievement Award the same year, naming his thinking as the idea most likely to shape the future of business management. He teaches marketing at the Ross School of Business at the University of Michigan, holds a Professor in Residence role at TikTok, and writes columns for Adweek and Forbes. His commercial fingerprints are on Google’s Real Tone, the relaunch of the Brooklyn Nets, the Made In America festival, and State Farm’s Cliff Paul campaign. For senior commercial audiences, his value is specific. He gives marketing, growth, and brand teams a working theory of why some ideas move through a culture and most do not, and he ties that theory to operating choices about positioning, audience, and product. Key speaking topics Cultural contagion and consumer behaviour Brand strategy and meaning-making Marketing in a fragmented media environment The role of identity in consumption Building brands that earn cultural relevance Storytelling and business communication Customer experience and brand Ideal for CMOs and brand leaders rebuilding marketing strategy for a post-demographic environment Growth and commercial leadership teams trying to understand why their category narrative has stopped working Creative agencies and in-house brand teams looking for an applied framework on cultural relevance Consumer-facing businesses, retail, media, sport, technology, where brand meaning is a competitive variable Audience outcomes A working definition of culture that explains why messages succeed or fail, beyond demographic targeting A clear view of how meaning, identity, and belonging move audiences toward or away from a brand Named mechanisms from For the Culture that brand and marketing teams can apply to live campaigns Examples drawn from Apple, Nike, Beyonce, Brooklyn Nets, Google, and State Farm, showing how cultural strategy operates inside real commercial work A sharper sense of why most brand and growth strategies underperform in fragmented markets, and what changes when culture becomes the unit of analysis

Why organisations work with Maria Papacosta Her personal branding workshop has held the #2 global ranking from Global Gurus for three years running, which means her method has been pressure-tested across thousands of executives, not just polished for the keynote stage. She runs MSC Marketing Bureau, a personal branding agency that also manages speakers, so her work with leaders is grounded in what actually moves rooms and audiences rather than in coaching theory. She coaches TED and TEDx speakers as a curator, which is a sharper test of communication craft than most leadership programmes ever apply. Her work targets the specific gap between a leader’s intent and how they are read by others, which is where most executive presence programmes stop short. Biography highlights Co-founder, MSC Marketing Bureau, a personal branding agency for executives and thought leaders. TEDx speaker coach and content curator. MSc in Strategic Marketing, Aston University; Specialization in Inspired Leadership, Case Western Reserve University. Certified Visionary Leadership Coach (OKVLC) and NLP Associate Practitioner. Personal branding workshop ranked #2 globally by Global Gurus, 2021 to 2023. Named Top 10 Global Thought Leader on Personal Branding by Thinkers360, 2023; Top 100 Global Inspirational Leaders by PeopleHum, 2021. Biography Most senior leaders underestimate how much of their authority is decided before they speak. The way they enter a room, hold a pause, or answer a hard question is read as character, and that reading rarely gets corrected. Maria Papacosta works in the gap between what a leader intends to communicate and what their audience actually receives. She co-founded MSC Marketing Bureau as a personal branding agency for executives and thought leaders, and the agency also operates as a speaker management firm. That dual lens matters. She sees both the boardroom version of leadership identity and the stage version, and she knows which moves transfer between them. Her credentials sit across marketing strategy and leadership development: an MSc in Strategic Marketing from Aston University and a Specialization in Inspired Leadership from Case Western Reserve University, alongside Visionary Leadership Coach certification and NLP practitioner training. She also coaches and curates speakers for TEDx, where the standard for clear, embodied communication is unforgiving. The recognition reinforces the approach. Her personal branding workshop has held the #2 spot in the Global Gurus rankings for three consecutive years, and Thinkers360 placed her in the top 10 worldwide for personal branding in 2023. The substance behind those rankings is a method built for leaders who need to be understood quickly by people who will not give them a second listen. Key speaking topics Executive presence Personal branding for leaders Inspired leadership Public speaking and stage craft Storytelling for executives Self-awareness and leadership identity Communication for senior leaders Ideal for CEOs and C-suite executives stepping into wider public visibility Senior leadership teams preparing for a strategic narrative shift High-potential leaders being positioned for board-level or external roles Conferences where leadership communication is the core craft Audience outcomes A clearer read on the gap between how they intend to be perceived and how they actually are. A working method for shaping a personal brand around their real strengths, not a polished surface. Concrete techniques for managing pre-performance fear and using it on stage. Sharper instincts for storytelling and presence in high-stakes settings.

Why organisations work with Mark Levy He built Employee Experience as a discipline inside Airbnb during the years it was named Glassdoor’s #1 Place to Work, so the playbook he teaches is one he has actually shipped. He treats culture as something designed, instrumented, and operated, not as a values poster or a wellness programme, which gives CHROs and CEOs a concrete way to talk about it with the board. He has done the same work twice at very different scales, at Airbnb in hypergrowth and at Allbirds through global expansion, so the frameworks travel beyond one company’s circumstances. He is co-authoring the Wiley method that is becoming the reference text for EX practitioners, alongside Dean Carter of Patagonia and Samantha Gadd, which gives his sessions a body of work rather than a personal anecdote set. He speaks fluently to the alignment between CMO and CHRO, where most internal-brand efforts break down, because he has run the function that sits between them. Biography highlights Pioneered the Employee Experience function at Airbnb, replacing the traditional HR model with an end-to-end employee journey approach. Led the people and culture work during the year Airbnb was named Glassdoor’s #1 Place to Work. Most recently led Employee Experience at Allbirds during its global expansion. Co-author of Employee Experience Design (Wiley, 2026) with Dean Carter and Samantha Gadd. Earlier corporate roles at Best Buy, Levi Strauss & Company, Gap Inc., and Thomson/Technicolor in Paris. Board director at First Graduate; former Gap Foundation board member; advisor to Backstage Capital and MixR. JD/MBA from the University of Colorado. Biography Airbnb hit Glassdoor’s #1 Place to Work ranking in 2016 with a people function that did not look like a people function. It had been rebuilt as Employee Experience, with culture, workplace, and social impact reporting alongside traditional HR. The person who designed that structure was Mark Levy. He came to it from a long retail and consumer career: Best Buy, Levi Strauss & Company, Gap Inc., and two years at Thomson/Technicolor in Paris. The pattern across those roles was practical, not academic. How does a company actually live its brand internally, in the systems and rituals employees experience every day, rather than in the language printed on the wall? At Airbnb he turned that question into an operating model. The result, codified now in the Wiley book he co-authored with Dean Carter of Patagonia and Samantha Gadd, treats employee experience as something you design with employees rather than for them, and instrument the way a product team would. Most recently he led the same work at Allbirds as the company scaled internationally. What organisations get from him is the rare combination of a builder who has actually run the function and a teacher with a published method. The audience he is sharpest with is the CHRO who needs to translate culture into board-readable substance, and the CEO and CMO who want the company their customers experience to match the company their employees work in. Key speaking topics Employee Experience design Belonging and the internal brand Culture during hypergrowth and global expansion The shift from HR to end-to-end employee journey CMO and CHRO alignment on brand Hybrid and distributed work Ideal for CHROs and Chief People Officers redesigning the HR operating model. CEOs and founder-led companies in scale-up where culture is starting to fragment. CMOs and brand leaders working with people teams on internal brand and employer brand. Boards and executive committees treating culture as a governance topic, not an HR topic. Audience outcomes A clear distinction between Employee Experience as a discipline and HR as a function, with the structural implications of each. A practical model for designing employee journeys the way product teams design customer journeys. A working language for the CMO and CHRO to align internal and external brand. Specific examples from Airbnb and Allbirds of what design-led culture looks like when it is built and instrumented. A reference point in the Wiley method, including how Patagonia, Airbnb, and other companies have made it operational.

Why organisations work with Mark Ritson His “diagnosis, strategy, tactics” framework gives marketing functions a structure for connecting brand spend to commercial outcomes – a discipline most organisations have never been taught and cannot easily develop internally. He spent 13 years as in-house brand consultant for LVMH, working with Louis Vuitton, Dom Perignon, and Hennessy. His commercial credibility comes from inside the world’s most valuable luxury portfolio, not from agency pitches or conference circuit opinion. His doctoral thesis on the social uses of advertising won the 2000 Ferber Award – the first non-US researcher to receive it – and his co-authored pricing research was cited by George Akerlof in his Nobel Prize acceptance speech. No other marketing speaker working today holds that combination of peer-reviewed standing and practitioner track record. The MiniMBA, which he founded and teaches personally, has graduated more than 20,000 practitioners globally. That scale gives him a precise, evidence-based view of where marketing competence breaks down in real organisations – and what it costs them commercially. Nearly 20 years of weekly column-writing in Marketing Week – and multiple PPA Business Columnist of the Year awards – have made him the most credible dissenting voice against marketing faddism. Organisations bring him in when they need someone to challenge internal orthodoxies with evidence rather than instinct. Biography highlights PhD in Marketing, Lancaster University; doctoral thesis won the 2000 Ferber Award as the best dissertation published in the Journal of Consumer Research – the first non-US recipient in the award’s history Faculty positions at London Business School, the University of Minnesota, Melbourne Business School, MIT Sloan (visiting), and Singapore Management University (visiting); MBA Best Teacher prizes at all four institutions In-house brand consultant for LVMH from 2002 to 2015, working directly with senior executives at Louis Vuitton, Dom Perignon, and Hennessy Marketing Week columnist for approximately 20 years; multiple PPA Business Columnist of the Year awards, the highest award for magazine journalism in the UK; British Society of Magazine Editors Business Columnist of the Year in 2018 and 2022 Founder and lead instructor of the MiniMBA in Marketing and MiniMBA in Brand Management; more than 20,000 graduates globally AMI Sir Charles McGrath Award (the highest marketing honour in Australia); IPA Honorary Fellow (2024); co-authored pricing research cited by Nobel Laureate George Akerlof in his 2001 acceptance speech Published in Harvard Business Review, MIT Sloan Management Review, Journal of Consumer Research, and Journal of Advertising Biography Marketing departments spend. The harder question – what that spending actually produces commercially – is the one most organisations cannot answer. Mark Ritson has spent over two decades building the frameworks that make that answer possible, working from inside business schools, luxury brand headquarters, and the pages of Marketing Week simultaneously. His academic foundation is unusually strong. His PhD thesis, “The Social Uses of Advertising,” won the 2000 Ferber Award as the best doctoral dissertation in the Journal of Consumer Research – the first time a researcher outside the United States had received the honour. A Thouron Scholar at Wharton in 1995, he went on to hold faculty positions at London Business School, the University of Minnesota, Melbourne Business School, and MIT Sloan, winning the best teacher prize at each institution. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech. What separates Ritson from other marketing academics is sustained proximity to practice. From 2002 to 2015, he served as in-house brand consultant for LVMH, working with senior executives across Louis Vuitton, Dom Perignon, and Hennessy. That access – combined with nearly two decades writing a weekly column for Marketing Week – gave him a vantage point that bridges research, boardroom, and brand operations in a way few practitioners have held at the same time. In 2019, he left academia to focus on the MiniMBA, an online platform he founded to make evidence-based marketing education available at scale. More than 20,000 practitioners have now completed the programme, built around his “diagnosis, strategy, tactics” framework. The AMI gave him the Sir Charles McGrath Award – the highest honour for marketing in Australia – and the IPA made him an Honorary Fellow in 2024. His consistent argument is that marketing’s commercial standing in the boardroom depends not on new technology or new trends, but on practitioner competence. Key speaking topics Marketing strategy and brand management Pricing strategy and commercial decision-making Marketing effectiveness and measurement Brand building versus performance marketing Marketing capability and practitioner competence Evidence-based marketing frameworks Ideal for CMOs and senior marketing leaders facing board-level scrutiny of marketing budgets and accountability Executive leadership teams seeking a commercial framework for evaluating marketing investment Organisations investing in marketing capability development at scale Strategy, brand, and commercial functions in consumer-facing businesses where the link between brand and revenue is contested Audience outcomes A working framework for connecting marketing strategy to commercial outcomes, grounded in the “diagnosis, strategy, tactics” model Clarity on the evidence base for brand building versus short-term performance marketing, and practical guidance on how to argue for the right balance internally Sharpened understanding of pricing as a strategic rather than a tactical discipline Practical tools for improving the quality of marketing decisions: briefing standards, brand positioning, and market orientation The language and evidence to challenge marketing orthodoxies and fads in their own organisations

Why organisations work with Mark Schaefer A connected, multi-book argument about where marketing economics are actually going, from Marketing Rebellion to Belonging to the Brand to Audacious, rather than a single talk track repackaged. A working position at the front of the AI-and-marketing conversation, anchored in his Rutgers “Mini-MBA: Digital Marketing in the Age of AI” and his book Audacious: How Humans Win in an AI Marketing World. A serious thesis on community as a marketing asset, with case work on brands like Sephora, that gives CMOs a defensible alternative to paid-media-only growth plans. Direct consulting and keynote experience with global enterprises including Pfizer, Cisco, P&G, Coca-Cola, McKinsey, Adidas, Johnson & Johnson, and the U.S. Air Force, which means examples land for both regulated and consumer-facing audiences. A teaching habit, three years studying under Peter Drucker and an active Rutgers executive education role, that shows up in how he structures sessions: argument, evidence, frameworks leaders can take into a Monday meeting. Biography highlights Executive Director of Schaefer Marketing Solutions, with consulting work for Pfizer, Cisco, P&G, Coca-Cola, McKinsey, Dell, Adidas, Johnson & Johnson, the U.S. Air Force, and the UK Government. RBS Executive Education Lecturer at Rutgers Business School; teaches the Mini-MBA in Digital Marketing in the Age of AI and graduate marketing classes. Author of twelve best-selling marketing books, including Marketing Rebellion, Belonging to the Brand, KNOWN, The Content Code, Cumulative Advantage, Return on Influence, How AI is Changing Your Customers, and Audacious: How Humans Win in an AI Marketing World. Audacious launched with the first AI-driven Augmented Reality book cover and reached #1 in Amazon’s marketing category. Founder and co-host of The Marketing Companion podcast and publisher of the {grow} marketing blog. Featured commentator and contributor across The Wall Street Journal, The New York Times, CNN, CBS News, BBC, NPR, Wired, and Harvard Business Review. Keynote speaker at South by Southwest, the Institute for International and European Affairs, Marketing Summit Tokyo, and Social Media Week London; has lectured at Oxford, Carnegie Mellon, and Princeton. Named the third-most influential digital marketing authority by Brand24 in 2025. Biography The cost of reaching a customer keeps rising while the trust those impressions buy keeps falling. Marketing Rebellion: The Most Human Company Wins set out the argument that built much of Mark Schaefer’s reputation, that businesses are no longer built on advertising impressions but on human impressions that help customers believe, belong, and find meaning. It is used as assigned reading at more than 70 universities and has been translated into 20 languages. That argument has continued through Belonging to the Brand, which makes the case for community as the next durable marketing strategy, and Audacious: How Humans Win in an AI Marketing World, which examines brands like e.l.f. Beauty, HBO, and Giant Spoon to show how creative nerve, not algorithmic optimisation, captures attention in saturated markets. Audacious reached number one in Amazon’s marketing category and launched with what the publisher described as the first AI-driven Augmented Reality book cover. His authority is grounded in operating credentials, not commentary alone. Schaefer runs Schaefer Marketing Solutions and has consulted for Pfizer, Cisco, P&G, Coca-Cola, McKinsey, Adidas, Johnson & Johnson, and the U.S. Air Force. At Rutgers Business School, he is the Executive Education lecturer behind the Mini-MBA in Digital Marketing in the Age of AI, and he has lectured at Oxford, Carnegie Mellon, and Princeton. He studied under Peter Drucker for three years, and the structural rigour of that lineage is visible in the way his frameworks are built. He also runs the infrastructure most marketing thinkers only write about. The Marketing Companion is one of the longer-running marketing podcasts in the field, and the {grow} blog has been a fixture in the discipline for over a decade. The result, for senior commercial audiences, is a speaker who treats marketing as a system and tests his arguments in public, every week, against an audience that includes practitioners and competitors. Key speaking topics Human-centred marketing strategy Brand community as a growth strategy AI in marketing and creative work Personal branding for executives and professionals Customer trust, loyalty, and the post-advertising buyer Content strategy and influence Cumulative advantage and competitive momentum Ideal for CMOs, brand directors, and heads of marketing rebuilding strategy around community and human connection. CEOs and commercial leaders questioning the ROI of paid-media-led growth plans. Heads of customer experience and digital who need to integrate AI without losing brand distinctiveness. Communications, PR, and corporate marketing leaders in regulated industries facing trust and credibility challenges. Audience outcomes A reframed view of where marketing value now sits: human impressions, community, and creative nerve over paid reach. Concrete case examples, including Sephora, e.l.f. Beauty, HBO, and Giant Spoon, that audiences can map against their own categories. A working position on how to use AI in marketing without becoming indistinguishable from competitors using the same tools. A clearer set of questions to bring back to brand, content, and customer experience teams about what they should stop funding. A vocabulary for talking to boards about brand and community as commercial assets, not soft costs.

Why organisations work with Martin Glenn He has run the P&L at four large consumer businesses and a national governing body, so brand arguments arrive with operator credibility, not agency theory. The Walkers story is a working case study, not an anecdote: he took share from roughly 30 percent to over 60 percent and built the Lineker campaign that still defines the category. He has done the hard version of culture change at the FA, including a 40 percent revenue lift and a record commitment to women’s football, while the senior England teams reached the 2018 World Cup semi-final. He led the United Biscuits turnaround through to a clean exit to Yildiz Holdings in 2014, which gives boards the rare combination of brand instinct and a private-equity-grade financial outcome. He is one of the few UK CEOs to have reached the top through marketing, which makes him useful when a board needs to rewire how the marketing function is positioned and resourced. He chairs PGMOL through one of the most publicly scrutinised reform programmes in English sport, and chaired Chapel Down through its admission to AIM and 2025 strategic review. Biography highlights Former Chief Executive of The Football Association, 2015 to 2019. Former CEO of United Biscuits, Birds Eye Iglo, and President of PepsiCo UK and Ireland. Architect of the Walkers crisps growth story, including the Gary Lineker advertising campaign. Chair of Professional Game Match Officials Limited since January 2024, the body that runs every referee in English professional football; Chair of the Football Foundation since 2020. Former Chair of Chapel Down Group, England’s largest winemaker, 2020 to 2025; oversaw the company’s admission to AIM in December 2023. Author of “The Best Job in the World”; President of The Marketing Society, 2014 to 2017; PPE graduate of Merton College, Oxford. Biography Walkers was a regional crisps brand in 1992. By the time Martin Glenn finished with it, it held more than 60 percent of the UK market and the Gary Lineker campaign had become the longest running advertising property in the country. That growth story is the spine of his career and the reason boards still bring him in. He spent fifteen years at PepsiCo, ending as President of PepsiCo UK and Ireland, before moving into private equity as CEO of Birds Eye Iglo and then United Biscuits, which he sold to Yildiz Holdings in December 2014. Each role asked the same question in a different setting: how do you grow a mature consumer business when distribution is solved and the next point of share has to come from the brand. In 2015 he answered a different version of the question at The Football Association. Over four seasons he restructured the organisation, oversaw a 40 percent rise in revenue, put a record investment behind the women’s game, and worked on the culture at St George’s Park that fed England’s run to the 2018 World Cup semi-final. He left at the end of the 2018-19 season into a portfolio of board roles. As Chair of Chapel Down from 2020 to 2025 he refocused the business onto premium sparkling wine and took it through its admission to AIM in December 2023. Since January 2024 he has chaired Professional Game Match Officials Limited, the body responsible for every referee in English professional football, helping the executive modernise an organisation that operates under permanent public scrutiny. He also chairs the Football Foundation, the UK’s largest sports charity. He is a PPE graduate of Merton College, Oxford, a former President of The Marketing Society, and the author of “The Best Job in the World”, which sets out the Walkers playbook in detail. The through-line is unusual: a CEO who came up through marketing and treats brand as the operating system of the business rather than a downstream function. Key speaking topics Brand-led growth in mature consumer markets Marketing as a route to general management Turnarounds and private equity exits Culture change inside national institutions The CEO operating model for FMCG businesses Leading governance reform under public scrutiny Ideal for CMOs, CEOs and boards in FMCG, retail and consumer health weighing brand investment against margin pressure. Chairs and CEOs of sports bodies, federations and member organisations facing structural reform. Private equity portfolio companies preparing for a brand-led value creation plan or exit. Senior marketing leaders being positioned for general management or P&L roles. Audience outcomes A clear view of how brand investment shows up in market share and enterprise value, drawn from the Walkers and United Biscuits numbers. A working model for the marketer-to-CEO transition, including what marketing leaders typically have to unlearn. A candid account of leading culture change inside a national institution under public scrutiny. Specific lessons on turnaround sequencing, from cost discipline through to brand reinvestment and exit.

Why organisations work with Martin Lindstrom He built his reputation on primary research, not commentary. The fMRI study behind Buyology covered 2,000 consumers across five countries; the fieldwork behind Small Data covered 2,000 families across more than 70 countries. He gives senior teams a method, not a slogan. Small data is a working approach for finding the unspoken consumer signal that quantitative research routinely misses. He has advised brands across categories most consultants never touch in the same year, from Pepsi and Nestle to Burger King, Lowe’s, LEGO, and Disney, which means his diagnoses translate across very different commercial contexts. He treats internal bureaucracy as a brand problem. The Ministry of Common Sense names a tension every CEO recognises: the gap between what the company promises customers and what its own processes allow employees to deliver. His authority is independently signalled. TIME’s 100 Most Influential People, repeated Thinkers50 rankings, and a Wall Street Journal verdict on Brand Sense as one of the five best marketing books ever written are not bureau claims; they are matters of public record. Biography highlights Founder and chairman of Lindstrom Company, advising Fortune 500 clients including Pepsi, Nestle, Google, Burger King, Lowe’s, LEGO, Disney, and Unilever. Named to TIME’s 100 Most Influential People in the Scientists and Thinkers category. Multiple-time Thinkers50 ranked thinker, including positions of #18, #36, and #20 in successive listings. Author of seven New York Times bestsellers, translated into roughly 60 languages, including Buyology, Brandwashed, Small Data, Brand Sense, and The Ministry of Common Sense. Columnist for TIME, Fast Company, and Harvard Business Review; recurring contributor on NBC’s TODAY show. Featured in Morgan Spurlock’s documentary The Greatest Movie Ever Sold (2011). Biography The fMRI study behind Buyology scanned the brains of 2,000 consumers across five countries to test what advertising and branding actually do inside the human head. Most of what the marketing industry believed about why people buy did not survive the data. That study, and the books that followed, made Martin Lindstrom one of the few branding voices senior leaders take seriously on the science of consumer decision-making. He runs Lindstrom Company, a brand and culture transformation firm whose client list reads as a cross-section of the global economy: Pepsi, Nestle, Google, Burger King, Lowe’s, LEGO, Disney, Unilever. The work is not pitch theatre. It is rebuilding brand strategy around evidence drawn from ethnographic fieldwork, neuroscience, and the unguarded behaviour of real customers in their own homes. His Small Data method came out of more than a decade visiting families in over 70 countries, looking for the small inconsistencies that point to unmet consumer needs. The thesis is direct. Big data tells you what is happening at scale. Small data tells you why, and where the next product or positioning idea actually lives. It is a working method, used inside the Lindstrom Company practice, not a publishing concept. The Ministry of Common Sense extends the same instinct inward. Lindstrom argues that most large companies have engineered themselves into a state where employees cannot do the obvious right thing for a customer without breaching a process. Strip the bureaucracy, restore common sense, and brand performance follows. Buyers who book him for the marketing thesis often find the organisational thesis is the one their executive team keeps quoting back six months later. Key speaking topics Brand strategy and consumer neuroscience Small data and ethnographic customer insight Culture transformation and corporate common sense Customer experience and behavioural decision-making Marketing effectiveness in the AI era Future of retail and physical-digital strategy Ideal for CMOs and brand leaders rebuilding propositions around customer evidence rather than category convention. CEOs and COOs whose internal processes are eroding the customer experience their brand promises. Strategy, innovation, and customer insight teams looking for a working method to find unmet needs. Global leadership conferences and senior offsites where the brief is commercial reinvention. Audience outcomes A clearer reading of why current consumer research keeps producing the wrong answers, and what to use instead. A practical introduction to small data as a method for surfacing unmet customer needs. A direct view of where internal bureaucracy is quietly killing brand and commercial performance. Named examples from Fortune 500 engagements that translate into questions a leadership team can ask the next morning.

Why organisations work with Martin Newman He has run multichannel and digital operations inside Burberry, Harrods, Ted Baker, Pentland Brands and Intersport, so the customer-centricity argument lands as operating advice, not consultancy theory. He built and sold a 100-person global e-commerce consultancy, Practicology, acquired by Pattern in 2018, which gives him a P&L view of what customer experience is actually worth. His framework of new ROIs, set out in “ROI Reimagined”, gives leadership teams a concrete way to measure inspiration, integrity, inclusion, innovation and intervention alongside conventional financials. “100 Practical Ways to Improve Customer Experience”, co-authored with Malcolm McDonald, was shortlisted for the Business Book Awards 2019 and is used inside organisations as an operating reference, not a one-off read. He designed and teaches the Mini-MBA in Customer Centricity with Oxford College of Marketing, so the same content can be extended from a keynote into a structured learning programme for a leadership cohort. Biography highlights Founder of The Customer First Group and Customer Service Action, an independent platform for consumers to escalate service issues directly to CEOs. Founder of Practicology, scaled to around 100 staff across the UK, EU, Middle East and Asia, sold to US-based Pattern in 2018. Author of “100 Practical Ways to Improve Customer Experience” (Kogan Page, with Malcolm McDonald), shortlisted for the Business Book Awards 2019. Author of “The Power of Customer Experience” (Kogan Page) and “ROI Reimagined: 11 Bold New Ways to Measure What Really Matters”. Course director of the Mini-MBA in Customer Centricity, delivered with Oxford College of Marketing. Senior multichannel, digital and e-commerce roles at Burberry, Harrods, Ted Baker, Pentland Brands and Intersport. Biography Burberry, Harrods, Ted Baker, Pentland Brands and Intersport all sat inside the same generation of UK retailers that had to rebuild their business around digital while keeping the store estate honest. Newman ran multichannel and e-commerce operations inside several of them, which is where his customer-centricity argument actually comes from. He then founded Practicology, an e-commerce consultancy he scaled to around 100 people across the UK, EU, Middle East and Asia before selling it to Pattern in 2018. That experience gives him a commercial view of customer experience that most CX speakers do not have, namely what it is worth to a board, and where investment in it gets blocked. Two books with Kogan Page set out the framework. “100 Practical Ways to Improve Customer Experience”, co-authored with Malcolm McDonald, was shortlisted for the Business Book Awards 2019. “The Power of Customer Experience” makes the commercial case for customer-centricity as a growth strategy. His most recent book, “ROI Reimagined”, proposes eleven new measures of return, including return on integrity, inclusion, innovation and intervention, intended to sit alongside the financial metrics that already run the business. Alongside the books and keynote work, Newman runs Customer Service Action, a platform that escalates unresolved consumer issues to CEOs, and teaches the Mini-MBA in Customer Centricity with Oxford College of Marketing. Both extend the same argument: that when service operating choices are visible at the top of the organisation, behaviour changes. Key speaking topics Customer centricity as commercial strategy Customer experience and brand loyalty The new ROIs of customer-led business Multichannel and digital retail operations Organisational culture and the customer Voice of the customer and service recovery Customer-led growth in consumer-facing sectors Ideal for Boards and executive teams in retail, consumer goods, hospitality, financial services and telecoms reviewing their customer strategy CMOs, Chief Customer Officers, CX directors and digital leaders Transformation leads working on culture, service and operating model alongside digital change Leadership development cohorts running CX or growth-focused programmes Audience outcomes A clearer commercial argument for treating customer experience as a board-level strategic lever, not an operational function A working vocabulary for the new ROIs that customer-centric organisations are measuring alongside financials Specific operating examples from inside Burberry, Harrods and other named retailers that translate to other consumer-facing sectors A sharper view of where the gap typically sits between stated customer strategy and the experience the organisation actually delivers Practical reference points from “100 Practical Ways to Improve Customer Experience” that leadership teams can apply after the session

Why organisations work with Martin Roll He wrote the reference text on Asian brand strategy. “Asian Brand Strategy”, named one of Strategy+Business’s Best Business Books on Marketing the year after publication, is still the credential boards reach for when they need someone who has thought seriously about brand building outside the Western frame. He sits inside the family enterprise field, not next to it. As INSEAD Distinguished Fellow at the Wendel International Centre for Family Enterprise, he advises principals and next-generation leaders on succession, governance, and strategy with a practitioner’s view, not an academic’s distance. McKinsey retains him as a senior advisor on family business and family office mandates. That is a hard credential to fake, and a useful signal for boards that want strategy advice with the rigour of a tier-one firm and the candour of an outside operator. He moves credibly between two audiences most speakers cannot bridge: C-suites at multinational consumer companies looking at Asian growth, and principals of family-controlled enterprises wrestling with continuity. The same frame, branded value creation under contested ownership conditions, applies to both. Biography highlights Distinguished Fellow at INSEAD’s Wendel International Centre for Family Enterprise; Entrepreneur in Residence at INSEAD. Senior Advisor to McKinsey & Company on family business and family office strategy. Author of “Asian Brand Strategy” (Palgrave Macmillan), named a Strategy+Business Best Business Book on Marketing. Co-author of “The Future of Branding” with Kevin Lane Keller, Don E. Schultz and Rajendra K. Srivastava. Faculty across INSEAD, CEIBS and Nanyang Business School; guest lecturer at Harvard, Wharton, ESSEC, IE. Columnist at INSEAD Knowledge and Harvard Business Review; editor and host of the INSEAD Family Business Podcast. Biography Asian companies spent two decades being told that brand-building was a discipline they would eventually import. The argument in “Asian Brand Strategy” was the opposite. The book, published by Palgrave Macmillan and named a Best Business Book on Marketing by Strategy+Business, made the case that Asian firms would build global brands on their own terms, with their own founder dynamics, their own ownership structures, and their own customer logic. Two decades of work since then has tracked that thesis as it played out across consumer goods, luxury, and family-controlled conglomerates. That work runs through Martin Roll Company, the Singapore advisory firm Roll founded after 25 years of board and C-suite counsel to multinationals, Asian corporates, and global business families. He is a Senior Advisor to McKinsey & Company on family business and family office strategy, and Distinguished Fellow at INSEAD’s Wendel International Centre for Family Enterprise, where he leads research and teaching on the strategy and governance questions that decide whether family enterprises survive succession. His teaching reach is unusually wide. He sits on the faculty at INSEAD, CEIBS and Nanyang Business School and guest lectures at Harvard, Wharton, ESSEC, and IE. His writing appears regularly in INSEAD Knowledge and Harvard Business Review, and he edits and hosts the INSEAD Family Business Podcast, which has become one of the more substantive channels for next-generation leaders working through governance and continuity in private. The combined record matters because the questions he answers, how to build a brand outside the Western default, how to professionalise a family enterprise without breaking what made it work, are the kind boards usually meet through three different specialists. Roll holds the brief in one place, and writes about it with the discipline of someone who has had to deliver on it. Key speaking topics Asian brand strategy and global brand building Family business strategy and succession Family office governance and capital strategy Luxury brand management Leadership of family-controlled enterprises Asia growth strategy for multinational corporates Brand-led value creation Ideal for Boards and CEOs of consumer and luxury businesses pursuing Asian growth Principals and next-generation leaders of family-controlled enterprises Family office leadership and investment committees CMOs and brand strategy leadership at multinationals expanding in Asia Audience outcomes A clearer view of how Asian brand-building actually works, including where Western playbooks fail and where they translate. A practical frame for the strategy and governance decisions that determine whether a family enterprise survives the next generation. A sharper read on brand as a commercial asset on the balance sheet, not a marketing line item. A grounded view of what professionalising a family business requires, beyond org-chart changes.