Organizational Agility

Why organisations work with Jef Staes He gives leaders a working language for the conflict at the heart of innovation: the Red Monkey model treats the awkward, radical idea as the asset, and the cultural reflex to suppress it as the real problem to solve. His 2D to 3D framework names the specific shift companies are stuck in, from organisations built on standardised competence to ones that run on passion and continuous learning. He has lived both sides of the argument. Two decades inside Siemens and GTE ATEA as software designer, training manager and Corporate Learning Officer, then twenty more building the Red Monkey Company around what he learned was missing. His work is grounded in the academic mainstream of Belgian management education, with visiting lectureships at Vlerick, UAMS and EHSAL, but his delivery is built for general audiences, including four TEDx stages. He addresses culture and innovation as one problem, not two. Most speakers pick a side; Staes argues you cannot fix one without rewiring the other. Biography highlights Author of the Red Monkey trilogy: “I was a sheep”, “My manager is a hero”, and “My organisation is a jungle”. Founder of Red Monkey Company, where he develops the Red Monkey Story and the Engine of Innovation Mindset with client organisations. Former Corporate Learning Officer at Siemens Belgium; earlier career as software designer at GTE ATEA in Belgium and the USA. Visiting lecturer at Vlerick Business School, the University of Antwerp Management School (UAMS), and EHSAL. TEDx speaker on multiple occasions, including TEDxUtrecht with “Behave, brake for red monkeys”. Recurring keynote at OEB Global (Online Educa Berlin), including the Spotlight Stage session “Red Monkey Disruption”. Biography Most organisations are not built to change. They are built to standardise, to repeat, to filter out the awkward. That is the tension Jef Staes has spent four decades inside, first as a software designer at GTE ATEA, then as a training manager and Corporate Learning Officer at Siemens Belgium, and now as the founder of Red Monkey Company. His central argument is that innovation does not fail because organisations lack ideas. It fails because the cultural reflex of any mature company is to reject the radical idea and the person who carries it. The Red Monkey is his name for both. The work, then, is not to generate more ideas, but to redesign the conditions under which a Red Monkey can survive long enough to be tested. Around that core sit two sharper frames. The 2D to 3D shift describes how companies move from running on standardised competence to running on passion-fed expertise. The Power Defect names the structural mismatch between formal authority and actual capability in an information-rich economy. Together they give leaders a vocabulary for problems they usually only feel. Staes writes in metaphor on purpose. The trilogy (“I was a sheep”, “My manager is a hero”, “My organisation is a jungle”) is built for the operator, not the academic, and his TEDx and OEB Global stages reach the same audience. The argument lands because it is unsentimental about how organisations really behave when something new walks in. Key speaking topics Innovation culture and the management of disruptive ideas The 2D to 3D organisational shift The Red Monkey conflict model Learning organisations in the information age Leadership in environments resistant to change Talent, passion and the limits of standardised competence Ideal for Boards and executive teams whose innovation programmes consistently stall after launch CHROs and Chief Learning Officers redesigning learning and talent systems for a knowledge economy Transformation leads and innovation directors trying to protect radical ideas inside conservative cultures Leadership conferences in technology, manufacturing, financial services and the public sector Audience outcomes A working model for why their best ideas keep dying inside their own organisation Language to describe the conflict between standardised competence and passion-driven expertise A clear position on what 3D leadership demands of managers, and where most stop short Recognition of the Power Defect inside their own structure and where it is costing them speed A reframing of resistance to change as an organisational design problem, not a people problem

Why organisations work with Howard Webb His concept of «anonymously competent», the trained reflex to seek invisibility rather than make the decisive, visible call, names a leadership trap that senior audiences recognise on first hearing as a live problem in their own organisations – not a sports metaphor, but a precise description of how their institutions reward the wrong behaviour. His career after the pitch, spanning Technical Director at PGMOL, General Manager at the Professional Referee Organization in North America, and now Chief Refereeing Officer at PGMOL, is itself a case study in reforming institutional standards under sustained public pressure. Most sports speakers offer a performing career; Webb offers both. He led the rollout of VAR in North American soccer and returned to England to reform how the Premier League applies the same technology, giving him direct cross-jurisdictional experience in managing the gap between contested innovation and stakeholder trust. Named IFFHS World’s Best Referee in 2010 and 2013, his credentials hold in any boardroom that includes serious sports people, which makes the leadership translation sharper and harder to dismiss. His direct experience of a governance model where every decision is publicly logged, graded, and contested translates to regulated, media-facing organisations where the same conditions increasingly apply to senior leaders. Biography highlights The only referee in history to officiate both the UEFA Champions League Final and the FIFA World Cup Final in the same year (2010) Named IFFHS World’s Best Referee in 2010 and 2013; MBE in the 2011 New Year Honours for services to football First-ever Chief Refereeing Officer, PGMOL (2022), responsible for more than 600 match officials across English professional football Former General Manager, Professional Referee Organization (PRO), leading the match official programme across Major League Soccer and North American football, including the introduction of VAR Approximately 296 Premier League matches as a professional referee (2003-2014); FIFA international referee across nine major tournaments including two FIFA World Cups Former sergeant, South Yorkshire Police; broadcast analyst with BT Sport and ITV Biography Howard Webb became a Premier League referee in 2003 and a FIFA international referee two years later. By 2010, he had officiated both the UEFA Champions League Final and the FIFA World Cup Final in the same year. No referee in the sport’s history had achieved that combination before, or has since. His career after the pitch is equally instructive. As Technical Director at PGMOL and then General Manager of the Professional Referee Organization in North America, Webb led the introduction of VAR across Major League Soccer, managing the institutional resistance, stakeholder scepticism, and communication challenges that accompany contested technological change in any professional environment. His appointment in 2022 as the first-ever Chief Refereeing Officer at PGMOL placed him at the head of a reform programme for more than 600 match officials across the English professional game. Named IFFHS World’s Best Referee in 2010 and 2013 and awarded an MBE in the 2011 New Year Honours, his on-field record gives credibility to the broader argument. His concept of «anonymously competent», the trap of seeking invisibility over decisive action, names a tension that senior leadership audiences recognise immediately in their own organisations. Webb has spoken at forums including the HR Directors Business Summit. The direct parallel is between officiating, where every decision is logged, graded, and publicly contested, and leadership in regulated, media-facing organisations where the same conditions increasingly apply. Key speaking topics Decision-making under pressure Leadership under public scrutiny Accountability and governance in professional organisations High-performance team standards Institutional reform and standards development Technology adoption and stakeholder trust Ideal for Senior leadership teams and C-suite forums in regulated industries including financial services, healthcare, and professional services Boards and governance committees addressing public accountability and decision-making under scrutiny HR and L&D leaders building executive development programmes Sports organisations and governing bodies addressing officiating standards, governance, and reform Audience outcomes A concrete framework for understanding the gap between private competence and public accountability Practical perspective on what it means to make decisive calls when decisions are irreversible and publicly visible Insight into building institutional cultures that sustain performance under contested, public scrutiny A transferable case study in introducing contested technology into a resistant professional community The «anonymously competent» concept as a diagnostic for identifying leadership cultures that reward invisibility over action

Why organisations work with Gianpiero Petriglieri He gives senior teams a clinical reading of leadership. Trained as a psychiatrist before joining INSEAD, he can speak about identity, authority and anxiety inside an organisation in language that a CEO recognises and a HR director can act on. He owns a named idea. “Nomadic professionalism,” developed across his Harvard Business Review essays, gives boards a clear way to think about leading people who are deeply bonded to their work but loosely tied to the company. He directs INSEAD’s Management Acceleration Programme, the school’s flagship executive development course for emerging leaders, which means his frameworks are tested every year on the next layer of senior management at global firms. He has been ranked twice in the Thinkers50 Top 50, in 2017 and 2021, and shortlisted across the Future Thinker, Leadership, Talent, and Coaching & Mentoring awards. The recognition is consistent, not a single moment. He pushes back on the wellness-industry version of leadership. His work is about humanising leadership without sentimentalising it, useful for executive teams tired of trainings that confuse care with capability. Biography highlights Associate Professor of Organisational Behaviour at INSEAD, holding the Alumni Fund Chair in Leadership Development. Director of INSEAD’s Management Acceleration Programme, the school’s flagship executive education course for emerging leaders. Medical Doctor and Psychiatrist by training; has practised as an executive coach and psychotherapist. Thinkers50 Top 50 (2017, 2021); shortlisted for Future Thinker, Leadership, Talent, and Coaching & Mentoring awards. Regular contributor to Harvard Business Review and MIT Sloan Management Review; quoted in the Financial Times, The Economist, BBC, New York Times, Wall Street Journal, Time, and The Guardian. Former Chair of the World Economic Forum’s Global Agenda Council on New Models of Leadership; visiting positions at Harvard Business School and Copenhagen Business School. Biography Most leadership development assumes the organisation is the stable thing and the leader is the variable. That assumption no longer holds. People build careers across firms, geographies, and modes of work, and the bond they trust most is to their craft, not their employer. The work of leading anchors itself somewhere else. This is the territory Petriglieri has spent two decades mapping at INSEAD, where he is Associate Professor of Organisational Behaviour and directs the Management Acceleration Programme, the school’s flagship executive education course for emerging leaders. His framing of “nomadic professionalism,” developed across essays in Harvard Business Review, gives senior teams a precise way to talk about why competent people drift, why authenticity has replaced loyalty as the language of work, and what holds them in place. The clinical training matters. Before academia, Petriglieri trained as a Medical Doctor and Psychiatrist, and has worked as an executive coach and psychotherapist. That background lets him speak about identity, authority, and anxiety inside an organisation in language that is neither clinical jargon nor corporate hygiene. His peer-reviewed research appears in Administrative Science Quarterly, Academy of Management Journal, and Organization Studies; his commentary appears in the Financial Times, The Economist, the BBC and the New York Times. He chaired the World Economic Forum’s Global Agenda Council on New Models of Leadership and has been ranked in the Thinkers50 Top 50 in 2017 and 2021. The argument that runs through all of it is that leadership is not a set of behaviours bolted on top of a career. It is what makes a person trustworthy enough to hold authority in a workplace that no longer holds itself together. Key speaking topics Leadership development in an age of mobile careers Nomadic professionalism and meaningful work Trustworthy leadership and authority in low-trust workplaces Authenticity, identity and the practice of leading Humanising leadership in the digital age Executive development and the role of HR Self-awareness as a leadership discipline Ideal for CEOs, executive committees and boards setting leadership direction during sustained organisational change. CHROs, CLOs and heads of executive development designing senior leadership pipelines. High-potential cohorts and emerging leader programmes inside global firms. Talent and culture leaders rebuilding the relationship between the firm and people who think of themselves as professionals first. Audience outcomes A named frame, nomadic professionalism, for diagnosing why competent people stay, leave, or drift. Sharper language for talking about authority, authenticity, and trust at the top of an organisation. A more clinical view of what leadership development is actually doing to the people inside it. A useful argument against treating wellbeing programmes as a substitute for trustworthy leadership. A clearer set of questions for senior teams designing the next generation of leaders.

Why organisations work with Gary Pisano He gives leaders a framework for diagnosing why innovation investment is not compounding, and a language for fixing it at the level of strategy rather than process. His work on industrial commons, developed with Willy Shih in Producing Prosperity, explains how manufacturing and R and D decisions shape long-term competitive capacity, a lens most strategy advisors do not carry. The thesis of Creative Construction reframes scale as a potential innovation asset, which is directly relevant to incumbents under pressure from smaller, faster rivals. The 1997 Dynamic Capabilities paper he co-authored is foundational reading in corporate strategy; buyers get the person whose ideas their strategy team has already been citing. Board experience at Axcella Health and Celixir, plus advisory work across aerospace, biotech, pharma, medical devices, semiconductors and financial services, grounds the academic argument in operator reality. Biography highlights Harry E. Figgie, Jr. Professor of Business Administration, Harvard Business School; on faculty since 1988. Former Senior Associate Dean for Faculty Promotion and Tenure at HBS (2018 to 2023). Author of Creative Construction: The DNA of Sustained Innovation (PublicAffairs, 2019) and Science Business (HBS Press, 2006); co-author of Producing Prosperity (HBS Press, 2012). Won the 2009 McKinsey Award for best HBR article for Restoring American Competitiveness with Willy Shih. Co-author of Dynamic Capabilities and Strategic Management (1997), one of the most cited papers in the management literature. PhD from UC Berkeley; BA in Economics from Yale. Biography Innovation spend in large organisations often grows faster than any measurable return on it. The reason is rarely a failure of execution. It is a failure to define what innovation is supposed to do for the business in the first place. This is the problem Gary Pisano has spent three decades unpicking at Harvard Business School. As the Harry E. Figgie, Jr. Professor of Business Administration, Pisano has published over 100 scholarly articles and case studies and written six books. Creative Construction, his 2019 book, argues that large firms are not condemned to be outrun by start-ups. Scale is an asset when strategy, systems, and culture are set up to use it. The argument cuts directly against the disruption orthodoxy that has shaped a generation of boardroom thinking. His earlier work reaches further back into the industrial architecture of competitiveness. Producing Prosperity, co-written with Willy Shih, shows how outsourced manufacturing hollows out the capability to invent. Science Business, his study of biotech, explains why a whole industry built on extraordinary science has struggled to translate it into sustained commercial performance. The 1997 Dynamic Capabilities paper, written with David Teece and Amy Shuen, is one of the most cited in the history of strategic management. That research base is matched by three decades of direct advisory work across aerospace, pharmaceuticals, medical devices, semiconductors, software, and financial services, plus board seats at Axcella Health and Celixir. Leaders come to him when the innovation portfolio looks busy but the competitive position is not improving, and they leave with a sharper account of why. Key speaking topics Innovation strategy Sustained innovation in large organisations Competitive strategy and dynamic capabilities Growth and the limits of scale Manufacturing, industrial commons and national competitiveness Science-based business models R and D and intellectual property strategy Ideal for CEOs, CSOs and heads of strategy in incumbent firms losing ground on innovation Boards overseeing large R and D portfolios that are not compounding into advantage Executive teams in biotech, pharma, medical devices and advanced manufacturing Policy and industry leaders working on national competitiveness and supply chain capability Audience outcomes A sharper diagnosis of why innovation spending is not producing durable advantage A working definition of innovation strategy that ties R and D choices to business strategy An argument for when scale helps innovation and when it quietly kills it A clear view of how manufacturing and process capability feed, or starve, future product innovation Language senior teams can use to challenge an innovation portfolio without defaulting to start-up envy

Why organisations work with Gary Hamel He gives leadership teams the vocabulary to see their own bureaucracy. Terms he co-introduced, core competence, strategic intent and now humanocracy, are the language many boards already use to argue about strategy and design. He pushes past the innovation-theatre version of transformation. His work with Michele Zanini on Humanocracy is a data-backed argument that most large companies are organised to slow people down, and it offers a specific model for dismantling that. He sits at the intersection of strategy and organisation design that few thinkers occupy. Most strategists stop at the market; most organisation specialists stop at culture. Hamel argues the two are the same problem. He brings credentials senior buyers recognise on sight: more than three decades on the London Business School faculty, the most reprinted author in Harvard Business Review, Thinkers50 Hall of Fame inductee. Biography highlights Visiting Professor of Strategy and Entrepreneurship, London Business School, for more than 30 years Most reprinted author in Harvard Business Review history Thinkers50 Hall of Fame, inducted 2022; ranked inside the global top 30 management thinkers across five successive Thinkers50 lists Co-author with C.K. Prahalad of “Strategic Intent” (1989) and “The Core Competence of the Corporation” (1990), two of the most cited HBR articles ever published Author or co-author of Competing for the Future, Leading the Revolution, The Future of Management, What Matters Now and Humanocracy Founder of Strategos and the Management Lab; Fellow of the Strategic Management Society and the World Economic Forum Biography Strategy schools teach leaders to study their markets. Hamel’s career has been a long argument that the harder problem sits inside the building. Competing for the Future, written with C.K. Prahalad in 1994, reframed competitive advantage around distinctive capability rather than market position, and the HBR articles behind it, “Strategic Intent” and “The Core Competence of the Corporation”, remain fixtures on executive reading lists three decades later. That work made him one of the defining strategy voices of the 1990s. What he did next is the part senior leaders tend to value most now. Across The Future of Management and Humanocracy, written with Michele Zanini, he has turned the same analytical lens on the management model itself, arguing that the structures most companies rely on were built for compliance and control and are actively hostile to the initiative, agility and judgement those same companies say they want. Humanocracy is the sharp edge of that argument. Drawing on data from more than 10,000 employees and a set of named case companies, the book sets out what it takes to replace bureaucratic routines with a model in which people are the point rather than the resource. It became a Wall Street Journal bestseller and anchors his current speaking work with boards and executive committees. The credentials behind that argument are unusually thick. Hamel has been on the London Business School faculty for more than thirty years, is the most reprinted author in HBR’s history, and was inducted into the Thinkers50 Hall of Fame in 2022. Fortune has called him the world’s leading expert on business strategy; the Financial Times calls him a management innovator without peer. Key speaking topics Management innovation and the future of the management model Humanocracy and post-bureaucratic organisation design Strategic intent and core competence in contested markets Organisational agility and resilience at scale Building innovation capability inside large incumbents Leadership for strategic renewal Ideal for CEOs and executive committees wrestling with strategy-to-execution drift CHROs and chief transformation officers redesigning operating models Board conversations on long-horizon competitiveness and management capability Leadership programmes inside large, bureaucratic incumbents Audience outcomes A sharper read on where their own management model is costing them speed and initiative Specific language, core competence, strategic intent, humanocracy, that senior teams can use to argue about strategy the next morning Named case examples of companies that have dismantled bureaucratic routines and what it took A clearer line between strategy work and organisation design, and why treating them as separate projects fails A view of innovation capability as a systems problem, not a culture slogan

Why organisations work with Freek Vermeulen He has built a specific, named argument that “best practices” are frequently bad practices in disguise. Leaders leave with a method for stress-testing the practices their company has stopped questioning. His book Breaking Bad Habits, published by Harvard Business Review Press, is built on empirical research across industries from newspapers to IVF clinics to West End theatre. The examples carry, because they are not from the usual case-study roster. He bridges academic rigour and operating language better than most. Published in Academy of Management Journal, Administrative Science Quarterly, Organization Science and Strategic Management Journal, but read in the boardrooms of Bosch, BP, Goldman Sachs, Maersk and Vodafone. He was the first recipient of LBS’s Excellence in Teaching Award and named to the 2016 Thinkers50 Radar. The audience signal: he is among the management thinkers actively shaping how strategy is taught at senior level. Biography highlights Professor of Strategy and Entrepreneurship, London Business School. PhD, Tilburg University. Author of Breaking Bad Habits (Harvard Business Review Press) and Business Exposed (FT Prentice-Hall). Translated into seven languages. Named to the Thinkers50 Radar list, 2016. First recipient of the LBS Excellence in Teaching Award; also recipient of the school’s Best Teacher Award. Regular contributor to Harvard Business Review; one of his 2025 HBR articles was named among HBR’s Most Popular Articles of 2025. Academy of Management Journal Best Paper Award; INFORMS/ISA Best Paper Award; Vienna University of Economics and Business Theory-to-Practice Award. Biography Industries inherit habits. A newspaper prints on broadsheet because newspapers print on broadsheet. A consultancy charges by the day because that is what consultancies do. Most of these habits started with a reason. Most have outlived the reason. Almost none are questioned, because everyone in the industry is still doing them. This is the territory Freek Vermeulen has spent his academic career mapping. His book Breaking Bad Habits, published by Harvard Business Review Press, argues that the most damaging strategic mistakes are not bold moves that fail. They are conventions that nobody is auditing. The same logic appears across his Harvard Business Review writing, where he has been a regular contributor, including a 2025 piece with a London Business School colleague that was named among HBR’s Most Popular Articles of 2025. Vermeulen is Professor of Strategy and Entrepreneurship at London Business School, where he has chaired the Strategy and Entrepreneurship department and served on the school’s Management Board and Board of Governors. He was the first person to receive the school’s Excellence in Teaching Award, and the 2016 Thinkers50 Radar list identified him as one of the management thinkers most likely to shape the next decade of organisational practice. The work is academic in origin, with Best Paper Awards from the Academy of Management Journal and INFORMS, and it has translated into a client list that includes Bosch, BP, GE, Goldman Sachs, JP Morgan, Lufthansa, Maersk, Novartis, Roche, Toshiba and Vodafone. The reason for the breadth is the angle. Vermeulen does not tell senior leaders what to do next. He tells them which of the things they are already doing have stopped earning their place. Key speaking topics Strategic innovation and corporate transformation Why “best practices” become bad practices Strategy execution and making strategy happen Profitable growth and international expansion Acquisitions, alliances and corporate scope Organisational learning and industry evolution Ideal for CEOs, CSOs and corporate strategy teams in mature industries facing flatlining growth Board and ExCo audiences re-examining what their company does because it has always done it M&A, post-acquisition integration and corporate development leaders Strategy and transformation conferences at multinational scale Audience outcomes A specific method for distinguishing practices that create value from practices that have simply been inherited A sharper view of how industry conventions form, persist and quietly damage performance Worked examples drawn from research across multiple industries, not the usual handful of case studies A frame for strategy execution that treats the deletion of bad habits as seriously as the launch of new initiatives

Why organisations work with Fons Trompenaars His Seven Dimensions of Culture model gives boards and integration teams a shared vocabulary for diagnosing where global strategies break down, drawn from research across more than a hundred thousand managers. Dilemma reconciliation moves leaders past the false choice between universal standards and local adaptation, which is the recurring failure mode in M&A integration, joint ventures, and global rollouts. Thinkers50 Hall of Fame status places him in the same tier as Drucker, Porter, and Peters, useful credibility when the audience is a sceptical executive committee. Three decades of advisory work with Shell, BP, Heineken, Philips, Nike, General Motors, IBM, Johnson and Johnson, and Pfizer mean the case material is operational, not academic. He is one of the few cultural theorists whose framework is built around action: every dimension comes with a method for resolving the tension, not just naming it. That method now runs inside AI-enabled tools, including a Dilemma Solver trained on a proprietary database of more than 60,000 leadership dilemmas. Biography highlights PhD in social systems sciences, Wharton School, University of Pennsylvania, 1983. Co-founder of Trompenaars Hampden-Turner with Charles Hampden-Turner in 1989; acquired by KPMG in 1998. Author of Riding the Waves of Culture, named to the Thinkers50 top ten Management Classics list in 2024 and translated into more than twenty languages. Co-author of Nine Visions of Capitalism, 21 Leaders for the 21st Century, Building Cross-Cultural Competence, and Servant Leadership Across Cultures. Co-authoring Tension to Traction with Bas Kemme, a forthcoming book built on CEO interviews that extends the reconciliation argument of “21 Leaders for the 21st Century.” Inducted into the Thinkers50 Hall of Fame in 2017; ranked among the most influential management thinkers in 2011, 2013, and 2015. Recipient of the ASTD International Professional Practice Area Research Award (1991) and the WFPMA George Petitpas Award (2023). Biography Most cross-cultural frameworks describe difference. They tell leaders that the Dutch are direct and the Japanese are deferential, then leave the leader to work out what to do about it. Trompenaars’ contribution is the next step: a method for reconciling competing cultural values rather than choosing between them. The Seven Dimensions of Culture, developed with Charles Hampden-Turner over a decade of empirical research, identifies the underlying tensions that surface when global organisations try to operate as one. Universal rules against particular relationships. Individual achievement against collective ascription. Sequential time against synchronous time. The model is built on data from over a hundred thousand managers and has anchored consulting engagements at Shell, BP, Heineken, Philips, Nike, IBM, Johnson and Johnson, and Pfizer. The intellectual foundation runs deep. A doctorate from Wharton, nine years inside Shell across nine countries, and the 1989 founding of the consultancy that became Trompenaars Hampden-Turner, later acquired by KPMG. “Riding the Waves of Culture” is a Thinkers50 Management Classic. The Hall of Fame induction in 2017 placed him alongside Drucker, Porter, and Peters. What makes the work commercially useful is dilemma reconciliation. Competing values, results and relationships, standards and local fit, individual and collective, are not trade-offs to be balanced but tensions to be integrated. For boards working through merger integration, global expansion, or post-acquisition culture programmes, that shift in framing is what turns cultural awareness into operational performance. The method now runs inside AI-enabled tools and underpins Tension to Traction, a forthcoming book with Bas Kemme on how CEOs turn competing pressures into a path forward. Key speaking topics Cross-cultural leadership and global team effectiveness Dilemma reconciliation as a leadership method Cultural due diligence in mergers and acquisitions The Seven Dimensions of Culture Leading change across multinational organisations Servant leadership across cultures Cultural reconciliation in the age of AI and polarisation Ideal for Executive committees and boards leading multinational integration, joint ventures, or post-acquisition culture work CHROs and global HR leaders responsible for leadership development across multiple regions Transformation leads running global change programmes where local resistance is the recurring blocker Leadership development programmes for newly international senior leaders Audience outcomes A working vocabulary for the seven cultural tensions that surface inside global teams A method for reconciling competing values rather than defaulting to head office standards Diagnostic clarity on why specific global initiatives have stalled or fragmented Case material from Shell, Heineken, Philips, and other multinationals that can be applied to the audience’s own integration challenges

Why organisations work with Farid Tabarki A coherent thesis on how power, work, and value are moving away from the middle, set out in his book The End of the Middle and extended in his 2025 co-authored book The Acceleration Effect, on how organisations should navigate when change itself is speeding up. The vocabulary of radical transparency, radical decentralisation, and the liquid society, which gives leadership teams a shared frame for shifts they already feel but cannot yet name. Studio Zeitgeist’s Transformation Playground whitepaper, with seven organising principles that move the conversation from trend description to operating choice. Direct comparative observation from 195 countries, which gives him a working library of how different political, economic and cultural systems respond to the same structural pressures and feeds the comparisons that land with board audiences. A weekly column in Het Financieele Dagblad and standing on De Volkskrant‘s top 200 most influential people, which signals he is read by the same Dutch business audience clients are trying to reach. Biography highlights Founding director of Studio Zeitgeist, an Amsterdam-based research and strategy practice. Author of The End of the Middle: What a Society of Extremes Means for People, Politics and Business (English edition, 2017) and co-author with Joey Hullegie of Het versnellingseffect (The Acceleration Effect, Atlas Contact, 2025), a Dutch business bestseller on the Managementboek Top 100. Trendwatcher of the Year, Netherlands, 2012-2013. Long-running columnist at Het Financieele Dagblad and listed in De Volkskrant‘s top 200 most influential people in the Netherlands since 2013. Author of the Studio Zeitgeist whitepaper The Transformation Playground, Reinventing Business Principles. Has travelled to 195 countries as part of an ongoing project to visit every country in the world, drawing on the comparative material for his work on institutions and structural change. Supervisory and advisory roles across culture, housing, health and education, including Stadgenoot, the Prince Bernhard Culture Fund, International Theatre Amsterdam, and Platform Onderwijs 2032 for the Dutch government. Named as “Minister of AI” in a hypothetical cabinet by Dutch current affairs programme WNL op Zondag. Biography The middle layer of modern economies is thinning out. Travel agents, retail bankers, mid-tier publishers, and many salaried roles in between have lost the ground they were built on. Power, value, and attention are moving to the edges, towards platforms, networks, and individuals. That is the argument at the heart of The End of the Middle, Farid Tabarki’s book on what a society of extremes means for people, politics, and business. He sets out three structural shifts: the rise of online platforms that absorb intermediary work, technology that hollows out educated jobs, and the decline of the nation state as the central seat of power. The book reads as a working manual for leaders who can feel these shifts in their own businesses but lack the language to act on them. His 2025 book Het versnellingseffect, co-authored with Joey Hullegie and published by Atlas Contact, extends the thinking. The argument is that change is no longer punctuated by single technologies but by the rate of change itself, and that authority, place, value, and the human scale are all coming under pressure as a result. It is written as a navigation guide for organisations that can no longer assume a new equilibrium will arrive. Tabarki has been researching the European zeitgeist since 2000 through Studio Zeitgeist, the Amsterdam practice he founded. The studio’s Transformation Playground whitepaper lays out seven organising principles for companies operating in a more decentralised, more transparent, more liquid environment. He has also spent two decades travelling to 195 countries as part of a project to visit every country in the world. That comparative material, covering how different systems handle urbanisation, technology, governance, and economic pressure, sits behind the case studies he uses with boards. He is read weekly in Het Financieele Dagblad, sits on De Volkskrant‘s top 200 most influential people in the Netherlands, and was named Dutch Trendwatcher of the Year for 2012-2013. The work that earns him a board hearing is the same work that earns him those columns: a willingness to push past the trend label and ask what the shift actually changes for the next strategic decision. Key speaking topics The end of the middle and the liquid society The acceleration effect and strategic navigation Radical transparency in organisations Radical decentralisation of power and work Strategic foresight and structural shifts Liquid leadership Reinventing business principles for a post-middle economy Platforms, networks, and the redistribution of value Ideal for Boards and executive committees confronting structural change in their sector Strategy and transformation leads setting medium-term direction under uncertainty Senior leadership conferences where the brief calls for both a sharp keynote and a credible moderator Audience outcomes A clearer reading of which parts of their business sit on the disappearing middle A working vocabulary for shifts in transparency, decentralisation, and liquidity that staff already sense Specific organising principles to test against their current structure and strategy A sharper view of where customer and employee power is moving next

Why organisations work with Dominic Alldis His sessions place executives inside a live orchestra or jazz band, making the dynamics of leadership – alignment, trust, listening under pressure – physically felt rather than conceptually described. No other leadership format uses professional live performance as the working medium in this way. The classical-vs-jazz framework gives organisations a precise vocabulary for a problem most struggle to name: when to follow the score and when to improvise – the alignment-versus-autonomy tension that runs through every complex team. The Orchestra Experience has been part of Columbia Business School’s Senior Executive Program since 2008, with endorsement from the programme’s Kravis Professor of Business – giving his approach academic standing alongside conference-format delivery. As an active professional musician and faculty member at the Royal Academy of Music since 1991, he brings current, first-person experience of high-performance ensembles – not a career retrospective applied to business. His client base runs from Microsoft, Google and Deutsche Bank to the United Nations, with executive education work at INSEAD, IMD Lausanne, London Business School and Columbia – evidence of trust from serious institutions across sectors and formats. Biography highlights Jazz pianist, orchestral conductor, arranger and singer; professional career began in Paris in 1982 and spans jazz clubs, concert halls and festival stages internationally Founder and Director of Music & Management, delivering music-based leadership development programmes for corporations and business schools worldwide Faculty member at the Royal Academy of Music in London since 1991, teaching jazz improvisation to classical pianists and opera singers; Honorary Associate since 2000; Steinway Artist since 2010 Music & Management has delivered the Orchestra Experience to Columbia Business School’s Senior Executive Program since 2008; executive education work also includes INSEAD/CEDEP, IMD Lausanne and London Business School Corporate clients include senior teams at Microsoft, WPP, Google, eBay, Deutsche Bank, LVMH, Barclays, Morgan Stanley, BCG, PwC, Mandarin Oriental and the United Nations Author of two books published by Hal Leonard Corporation: «A Classical Approach to Jazz Piano Harmony» and «A Classical Approach to Jazz Piano Improvisation» Founder of the Canzona Chamber Orchestra (2010), performing classical repertoire and jazz crossover projects Biography The tension between structure and spontaneity runs through every high-performing team. An orchestra delivers the score with precision; a jazz band improvises around shared norms. Dominic Alldis is a jazz pianist, conductor, and founder of Music & Management and has spent more than two decades translating this contrast into a direct learning experience for executives. The question he brings to business audiences is concrete: when should a team follow the score, and when should it improvise? His framework draws from a professional career that spans both traditions. Alldis studied composition at the Royal Conservatory of The Hague, played jazz residencies in Paris and London, conducted orchestras across four continents, and has taught improvisation to classical pianists and opera singers at the Royal Academy of Music in London (where he holds the title of Honorary Associate) since 1991. That dual expertise is the engine of his practice: not music as illustration, but musical performance as a live laboratory for the dynamics organisations actually need to develop. Music & Management has embedded the Orchestra Experience in Columbia Business School’s Senior Executive Program since 2008 – endorsed by Paul Ingram, Kravis Professor of Business. Corporate clients include senior teams at Microsoft, WPP, Google, Deutsche Bank, LVMH and the United Nations. His executive education work spans INSEAD, IMD Lausanne and London Business School. Testimonials from CHROs, managing partners and CEOs consistently name the sessions as the most memorable leadership experience their organisations have produced. His books – «A Classical Approach to Jazz Piano Harmony» and «A Classical Approach to Jazz Piano Improvisation», both published by Hal Leonard Corporation – reflect the same bridging instinct: rigorous musical thinking made accessible to practitioners who come from a different tradition. Key speaking topics Leadership through musical performance Classical and jazz models of organisational alignment Collaboration and collective decision-making Listening as a leadership competency Creativity and improvisation in organisations Change and adaptability in complex environments Team dynamics and organisational trust Ideal for Senior executive teams at strategic off-sites, leadership summits, and cultural transformation programmes CHROs and L&D Directors designing experiential leadership development at executive level Business schools and executive education programmes seeking immersive, non-traditional learning formats CEOs and boards seeking a high-impact, memorable format that connects music, leadership, and organisational performance Audience outcomes A direct, experiential encounter with how alignment, trust, and collective decision-making operate in real time – not as concepts, but as felt dynamics A working vocabulary for the tension between structured coordination and creative autonomy in teams Greater awareness of listening as an operational leadership practice, not only a communication skill New perspective on how change and improvisation can be navigated without losing coherent direction Personal observations about their own leadership behaviour, prompted by the musical experience rather than delivered through instruction

Why organisations work with Didier Marlier Co-author of Engaging Leadership (Palgrave Macmillan, 2009), which set out the Logos, Ethos and Pathos framework now used inside executive programmes at IMD, INSEAD, Nyenrode and Fundação Dom Cabral. Three decades of close work with European industrials, financial institutions and professional service firms, including BASF, Credit Suisse, Bank Julius Baer, Dow Chemical, Firmenich, KPMG and Freshfields Bruckhaus Deringer. Founded and ran the Enablers Network for almost thirty years before donating the brand to an independent association in 2024, an unusual signal of operating from conviction rather than commercial capture. Teaches change leadership across four continents in French, English and Portuguese, with deep practical exposure to Brazilian as well as European corporate cultures. Brings the same engagement methodology into professional sports environments, where the cost of disengagement is measurable on the scoreboard, and translates those lessons back into corporate boardrooms. Biography highlights Co-author of Engaging Leadership: Three Agendas for Sustaining Achievement, Palgrave Macmillan, 2009. Faculty and guest professor on executive programmes at IMD, INSEAD, Nyenrode, NEOMA and Fundação Dom Cabral. Founder of the Enablers Network, a European partnership of leadership and change practitioners, donated to the Enablers Association in 2024. MBA from IMD; law degree from Université de Lausanne. TEDx speaker and keynote at the GBTA Europe Conference 2013 in Prague. Long-standing client work with BASF, Credit Suisse, Dow Chemical, KPMG, Bank Julius Baer, Firmenich, Solvay, SAP and Total. Biography Strategy decks rarely fail on their logic. They fail because the people expected to deliver them never genuinely sign up. That gap, between the intellectual case for change and the behavioural reality of an organisation, is the territory Didier Marlier has worked in for three decades. His framework, set out with Chris Parker in Engaging Leadership (Palgrave Macmillan, 2009), borrows from classical rhetoric. Logos is the strategic argument. Ethos is the behaviour and tone leaders model day to day. Pathos is the emotional commitment that turns compliance into ownership. The book argues that serious change requires all three running together, not strategy first and culture later. The client list reflects the breadth of that idea in practice: BASF, Credit Suisse, Bank Julius Baer, Dow Chemical, Firmenich, KPMG, Solvay and Freshfields Bruckhaus Deringer among them. He teaches the same material on executive programmes at IMD, INSEAD, Nyenrode and Fundação Dom Cabral, which gives him an unusually direct read on how European and Latin American executives experience change differently. In 2024 he donated the Enablers Network brand, which he had built over almost thirty years, to an independent association, and now works through DMD. He also applies the same engagement methodology inside professional sports teams, where disengagement shows up immediately in performance data and feeds back into how he advises corporate clients. Key speaking topics Leadership in the disruption economy Engagement through strategic, behavioural and emotional change Post-merger and post-acquisition integration Cultural transformation in multinational organisations Board and executive team effectiveness Change leadership across European and Latin American contexts Ideal for CEOs, executive committees and boards leading strategic, cultural or post-merger transformation CHROs and transformation leads responsible for behavioural adoption of new strategies Senior leadership programmes in multinational organisations with cross-cultural workforces Professional service firm partnerships managing change without command authority Audience outcomes A working language for diagnosing why a current change initiative is stalling A clearer line of sight between the strategic case for change and the day-to-day behaviour leaders must model Specific signals to watch for when intellectual buy-in masks emotional disengagement Cross-cultural reference points from European and Brazilian corporate practice

Why organisations work with Costas Markides His “Fast Second” argument runs directly counter to first-mover advantage orthodoxy: established firms should let small entrepreneurial companies take the risk of discovering new markets, then move in as consolidators once a market has been validated. That counter-intuitive thesis – developed with Paul Geroski and shortlisted for the FT/Goldman Sachs Management Book of the Year – changes how organisations think about where to place innovation investment. His framework for “playing two business models at the same time” addresses a structural problem that most strategy advice sidesteps: how a firm competes in its existing market while also contesting the model that is disrupting it. He identifies specific conditions under which this works, and the organisational reasons why it usually fails. A UK Research Excellence Framework impact case study credits his work as the first to identify the “business model” as a concept distinct from product innovation – a distinction that gives organisations a more precise lens for analysing competitive threats and deciding which type of response a given disruption actually demands. His ideas on business model innovation have been formally adopted by Nestlé, Roche, and If Insurance as the basis for executive transformation programmes – documented in the REF 2014 public record, not claimed from a speaker circuit. He has appeared on the Thinkers50 list of the world’s top management thinkers every year since 2005, and was ranked 31st in 2011 – a sustained peer recognition that reflects a body of work rather than a single book cycle. Biography highlights Robert P. Bauman Chair of Strategic Leadership; Professor of Strategy and Entrepreneurship, London Business School (since 1990) MBA and DBA, Harvard Business School; BA (Distinction) and MA in Economics, Boston University Thinkers50 listing every year since 2005; ranked 31st in 2011; named in Forbes.com “Most Influential Management Gurus” 2009 Author of six books including Fast Second (shortlisted FT/Goldman Sachs Management Book of the Year 2005) and All the Right Moves (shortlisted Igor Ansoff Strategic Management Award 2000) Published in Harvard Business Review, Sloan Management Review, Strategic Management Journal, and Academy of Management Journal Board of Directors, Strategic Management Society; World Economic Forum participant, Davos Biography The hardest question for an established company facing disruption is not whether to respond – it is which response will not destroy the model that made it successful. Costas Markides has spent three decades at London Business School studying exactly that problem, building a body of research that challenges the accepted wisdom on disruption at almost every point. His most counter-intuitive contribution is the “Fast Second” thesis, developed with Paul Geroski: large established companies are structurally poor at discovering radical new markets and should not try to be first. Their role is to move in once a market has been validated – as consolidators, not pioneers. That argument, shortlisted for the Financial Times/Goldman Sachs Management Book of the Year, reframes how organisations think about where innovation investment belongs. His subsequent research sharpened the strategic question further. Game-Changing Strategies (2008) and Business Model Innovation (2023) identify the conditions under which an established firm can disrupt its own disruptor – and the structural reasons most firms fail when they try. A UK Research Excellence Framework impact assessment credits his work as the first to distinguish “business model innovation” from product innovation as a separate strategic concept – a distinction now embedded in how companies like Nestlé and Roche have approached their own transformation programmes. Markides holds the Robert P. Bauman Chair of Strategic Leadership and has held a faculty position at LBS since 1990. His appearance on the Thinkers50 list every year since 2005 reflects continuity of contribution rather than a single publication; his most recent book, Diversification in the World of Data and AI (2025), extends his long-running framework into the context of AI-driven market change. Key speaking topics Business model innovation for established firms Strategic response to disruption Corporate entrepreneurship and innovation culture Strategic innovation and new market creation Growth strategy for incumbents Managing two business models simultaneously Diversification strategy in the age of AI Ideal for Chief Strategy Officers and strategy leadership teams at large established companies facing competitive disruption Boards and senior executive teams evaluating major decisions about business model change or market entry Executive education cohorts focused on corporate strategy, innovation leadership, and competitive positioning Transformation leads and heads of innovation at organisations initiating enterprise-wide strategic renewal Audience outcomes A framework for categorising the type of disruption the organisation faces and the range of available responses Understanding of why the most commonly reached-for responses to disruption tend to fail, based on documented research rather than case-study selection bias A practical structure for assessing when and how to pursue two business models simultaneously without fracturing the existing one Clearer distinction between business model innovation and product innovation as strategic challenges requiring different organisational approaches A more accurate mental model of when large established firms can realistically pioneer new markets – and when they should not try

Why organisations work with Christian Horner He rebuilt Red Bull Racing’s championship standing twice. The two dominant eras – 2010 to 2013 and 2021 to 2023 – are separated by eight years of Mercedes dominance, making his leadership record one of the few in elite sport that spans genuine decline and recovery, not just a single peak. His pivotal talent decisions include recruiting Adrian Newey from McLaren, developing Sebastian Vettel through the junior system, and promoting Max Verstappen mid-season at 18 – each a bold call taken before the outcome was certain, with verifiable long-term consequences. He ran an independent, UK-based team against factory-backed rivals with greater institutional resources and outcompeted them twice, on culture, structure, and strategic clarity rather than budget. His tenure included real organisational pressures – an FIA budget cap penalty in 2022, the departure of lead technical architect Newey in 2024, and sustained management conflict at parent company level – providing concrete case material on keeping an organisation competitive through reputational and structural challenge. He initiated Red Bull Powertrains and a long-term technical partnership with Ford – a decision to internalise a critical competitive dependency, taken while actively defending championship positions, with consequences measured in performance and cost over a decade. Biography highlights Former Team Principal and CEO, Red Bull Racing, 2005-2025 – longest-serving team principal in the sport during that period 14 Formula 1 World Championship titles: 8 Drivers’ Championships and 6 Constructors’, plus 124 Grand Prix victories Appointed youngest Team Principal in Formula 1 history at age 31 – a record unbroken at the point of his departure in 2025 Founded Arden International; led the team to three consecutive International Formula 3000 teams’ championships (2002-2004) before entering Formula 1 management OBE (2013) and CBE (2024) for services to motorsport Key verified talent decisions include recruiting chief designer Adrian Newey from McLaren and promoting Max Verstappen to the senior team mid-season at 18 Biography Red Bull Racing won its first Formula 1 World Championship in 2010 and its most recent in 2023 – thirteen years apart, with eight years of Mercedes dominance in between. Christian Horner CBE was Team Principal and CEO for all of it. Building the team from an uncompetitive acquisition into a championship operation required bold early decisions. Horner recruited Adrian Newey from McLaren as chief technical architect and developed Sebastian Vettel through the Red Bull junior system. Within five seasons, the team had moved from the back of the grid to world champions. The second era required different thinking. When regulation changes in 2014 ended the first dominant run, Horner navigated nearly eight years without a championship before switching engine supplier from Renault to Honda and promoting Max Verstappen from the junior team mid-season at 18. The four consecutive Drivers’ Championships from 2021 followed from decisions taken when those outcomes were far from certain. Horner led the organisation through an FIA budget cap penalty in 2022 and the departure of lead technical architect Newey in 2024. His CBE (2024), following an OBE (2013), marks national recognition for a record of 14 World Championships and 124 Grand Prix victories built across two decades. Key speaking topics High-performance team leadership Decision-making under competitive pressure Talent identification, succession, and bold recruitment Competitive strategy across long performance cycles Organisational culture in elite performance environments Leading through regulatory and structural change Sustaining resilience across extended performance cycles Ideal for Executive leadership teams and boards responsible for multi-year performance strategy CHROs and people leaders building talent pipelines in high-competition environments CEOs and managing directors leading organisations through competitive disruption or market shifts Transformation leads managing capability builds across multiple cycles Audience outcomes A concrete framework for distinguishing a performance system from a performance moment, and what it takes to build the former. Insight into talent decisions that compound over multiple competitive cycles, drawn from specific, verifiable recruitment and succession calls. Practical lessons in leading through genuine organisational crises – reputational, structural, and competitive – without losing competitive function. Clarity on the leadership differences between building for a first win and sustaining advantage when rivals close the gap. Case examples drawn from 20 years of high-stakes decisions with traceable long-term consequences.