Purpose-Driven Leadership

Why organisations work with Jochen Zeitz He originated the Environmental Profit & Loss Account at PUMA – the first methodology to assign monetary values to environmental impact across a full corporate supply chain. The UK government cited it in its 2011 Natural Environment White Paper as a best-practice case in sustainable business. He has led turnarounds at three global brands – PUMA, Kering, and Harley-Davidson – as the accountable executive. The sustainability work he is known for was built under genuine commercial pressure, not alongside it. His commercial record – approximately $4 billion in annual PUMA revenue, around 4,000% share price growth, and three Financial Times Strategist of the Year honours – separates his sustainability argument from advocacy. Boards engage with this material as strategy. His 4Cs framework – conservation, community, culture, commerce – is a tested model for aligning environmental accountability with long-term commercial viability, embedded in a live enterprise across 50,000 acres of wildlife habitat in Kenya. As co-founder of The B Team with Sir Richard Branson – a coalition of 24 global business leaders including Paul Polman and Mo Ibrahim – he has been central to building the most credible executive-led case for redefining the corporate bottom line. Biography highlights Chairman and CEO of PUMA for 18 years (1993-2011); the youngest CEO in German history to head a publicly listed company, appointed at age 30 Led PUMA from near-bankruptcy to approximately $4 billion in annual revenue, with share price growth of approximately 4,000% Conceived and launched the Environmental Profit & Loss Account at PUMA (2011) – the first monetary valuation of environmental impact across a corporate supply chain; cited as a best-practice case in the UK government’s Natural Environment White Paper Chairman of Kering’s Sustainable Development Committee and CSO of Kering’s Sport & Lifestyle division; President, CEO and Chairman of Harley-Davidson (2020-2025) Financial Times Strategist of the Year three times; Germany’s Federal Cross of Merit (2004); ZSL Conservation Fellow; Honorary Warden of Kenya Co-author of The Breakthrough Challenge (with John Elkington, 2014) and The Manager and the Monk (2012, published in 15 languages); co-founder of The B Team with Sir Richard Branson and of the Zeitz Museum of Contemporary Art Africa Biography Until 2011, no major corporation had put a monetary value on what it cost the natural world. PUMA changed that. Jochen Zeitz conceived the Environmental Profit & Loss Account – the first framework to assign monetary values to environmental impact across a full corporate supply chain. It quantified PUMA’s 2010 footprint at €145 million and established a commercial language for environmental accountability that organisations across multiple sectors have since adapted. The EP&L came out of 18 years as PUMA’s CEO – a tenure that began when Zeitz was 30 and the company was near bankruptcy. He became the youngest CEO in German history to head a public company. Under his leadership, PUMA grew annual revenue to approximately $4 billion and share price by around 4,000%. That commercial track record is what makes the sustainability framework credible: it was built not alongside a turnaround, but as part of one. At Kering, Zeitz chaired the Sustainable Development Committee and served as CSO of the Sport & Lifestyle division, embedding the same approach across a portfolio of global luxury brands. He became President, CEO and Chairman of Harley-Davidson in 2020, leading the Rewire and Hardwire strategic resets that refocused the company on its most profitable segments and strongest brand identity. He retired from Harley-Davidson in October 2025. Beyond his executive roles, Zeitz co-founded The B Team with Sir Richard Branson, convening global business leaders to advance a redefined model of corporate accountability. He co-authored The Breakthrough Challenge (with John Elkington, 2014) and The Manager and the Monk (2012, published in 15 languages). The Financial Times has named him Strategist of the Year three times. His 4Cs framework – linking conservation, community, culture and commerce – underpins the Zeitz Foundation’s work across 50,000 acres of wildlife habitat in Kenya. Key speaking topics Environmental Profit and Loss accounting Corporate turnaround and brand transformation ESG integration into commercial strategy Responsible capitalism and redefined value creation Conservation-commerce models and the 4Cs framework Purpose-driven corporate governance Ideal for Boards and executive leadership teams navigating ESG integration into commercial strategy Chief Sustainability Officers and ESG leads building environmental measurement frameworks Corporate strategy and transformation teams leading large-scale brand or business model renewal Investor forums and governance audiences focused on long-term value creation and accountability Audience outcomes A clearer understanding of how environmental impact can be quantified in commercial terms, using the EP&L as a working reference Practical perspective on the conditions under which sustainability can be embedded into core strategy rather than treated as a reporting obligation A framework for aligning conservation, community, culture and commerce as mutually reinforcing business priorities Insight into leading corporate turnarounds that require simultaneous commercial discipline and long-term accountability Grounded context for what responsible capitalism means at board level, drawn from governance experience across three major global brands

Why organisations work with Holly Tucker She built a marketplace that gave more than 5,000 independent businesses a commercial route they could not otherwise access, and can speak directly to what scaled that community and what broke it. Her second act, Holly and Co, is a certified B Corp built around purpose-led small business advice, giving her a live view of what founders are wrestling with now, not a decade ago. As host of Conversations of Inspiration, she has interviewed several hundred founders in long form, which makes her one of the few speakers in the UK with a continuously refreshed sense of what early-stage builders are learning. Her MBE and appointment as a UK Prime Minister’s Business Ambassador give her credibility on the policy side of small business, not only the operator side. She translates founder thinking into language corporate audiences can use: retail teams, marketing teams and transformation teams leave with a sharper sense of what independent brands do that scale players do not. Biography highlights Co-founder of notonthehighstreet.com (2006), the UK marketplace for independent makers. Founder of Holly and Co (2017), a certified B Corporation supporting small businesses. MBE, 2013, for services to small businesses. UK Prime Minister’s Business Ambassador for creative small businesses, 2015. Author of Do What You Love, Love What You Do (Virgin Books, 2021), a Sunday Times bestseller; earlier titles with Simon and Schuster. Presenter of ITV’s Be Your Own Boss and host of the Conversations of Inspiration podcast. Biography Notonthehighstreet.com began as a frustration with nowhere to sell handmade Christmas wreaths. Holly Tucker and Sophie Cornish turned that frustration into the UK’s defining marketplace for independent brands, and over thirteen years it gave more than five thousand small businesses a route to customers they would not otherwise have reached. That is the operator credential Tucker brings into a room. Holly and Co, founded in 2017 and a certified B Corporation since 2022, is where the second chapter sits. It is a platform, a shop and an advice engine for independent founders, and it is the evidence base for most of what Tucker says publicly about small business. The weekly Conversations of Inspiration podcast now runs into the hundreds of episodes, which gives her a continuously updated read on what founders are actually doing, not what commentators think they are doing. Her public role has extended beyond business. An MBE in 2013 for services to small businesses, and appointment as a UK Prime Minister’s Business Ambassador in 2015, placed her inside the conversation about how policy shapes independent enterprise. Three books, including Sunday Times bestseller Do What You Love, Love What You Do, turned that experience into written form for founders at earlier stages. Where Tucker is most useful to a corporate audience is on the question larger companies rarely answer well: what exactly do independent brands do that scale players find hard to replicate, and how should a big business think about that when it partners with them, buys from them, or tries to build its own version. She speaks to that from both sides of the relationship. Key speaking topics Entrepreneurship and the founder mindset Building and scaling marketplaces Independent retail and the creative economy Purpose-led business and B Corp practice Small business advocacy and policy Female founders and enterprise Brand, storytelling and community for consumer businesses Ideal for Retail, consumer and marketplace leadership teams thinking about independent brand partnerships. Marketing and brand leaders who want a grounded view of what small and founder-led brands do that larger ones cannot. Conferences and internal events focused on entrepreneurship, purpose-led growth or the creative economy. Female founder communities and enterprise networks within larger organisations. Audience outcomes A clearer picture of what independent founders actually do differently, drawn from a marketplace of more than five thousand small businesses. A practical read on what purpose-led and B Corp businesses look like in operation, not in theory. Fresh founder stories from a podcast library that now spans several hundred interviews. Language for corporate teams to use when they talk about supporting, partnering with or learning from small businesses. A sharper sense of how policy, platform and community interact in the creative economy.

Why organisations work with Alexandra Cousteau Oceans2050, which she co-founded and leads as President, published the first peer-reviewed global assessment of seaweed carbon sequestration in Nature Climate Change (2025) – giving her ocean restoration arguments a scientific grounding most sustainability voices cannot match. She reframes water security as a material business risk rather than a reputational issue, mapping how freshwater and ocean health are embedded in supply chains, food production, and coastal infrastructure in ways that affect operations, procurement, and investor disclosure. She has testified before the U.S. Congress on water policy and maintains direct relationships with heads of state and senior policy makers, giving organisations a credible connection point at the intersection of science, advocacy, and government decision-making. She pioneered real-time expedition storytelling on social media before it was standard practice – in 2010 she led National Geographic’s first interactive expedition, a five-month journey across North America – making her one of few climate voices who has demonstrably mobilised both institutional and popular attention at scale. As architect of the Blue Cities Alliance through Oceans2050, she connects organisations to a growing network of coastal city governments taking measurable action on ocean restoration, relevant to companies seeking credible local partnerships for their nature-based ESG commitments. Biography highlights Co-founder and President, Oceans2050 – lead organisation behind the first peer-reviewed global study of seaweed carbon sequestration, published in Nature Climate Change (2025), with research funding from WWF and the Bezos Earth Fund National Geographic Emerging Explorer (2008); World Economic Forum Young Global Leader (2010) Co-founder, EarthEcho International – youth environmental education organisation reaching more than 2 million people in 146 countries Founder, Blue Legacy International (2008) – produced 100+ award-winning short films on water issues, with expeditions across six continents Honorary Doctor of Humane Letters, Georgetown University (2016); BA in Political Science (International Relations), Georgetown University Senior Advisor, Oceana; CNN Principle Voices contributor (2008); UN Earth Trustee; U.S. Congress water policy witness Biography The ocean absorbs roughly a quarter of all carbon emitted since industrialisation, yet it remains largely absent from corporate ESG strategy. Alexandra Cousteau, co-founder of Oceans2050 and granddaughter of the legendary oceanographer Jacques-Yves Cousteau, has spent two decades building the scientific infrastructure to address that gap. The Oceans2050 study published in Nature Climate Change in 2025 was the first peer-reviewed global assessment of carbon burial beneath seaweed farms, demonstrating sequestration rates comparable to mangroves and seagrasses and establishing the scientific foundation for a new blue carbon market. Cousteau’s consistent argument, advanced across her work with EarthEcho International, Blue Legacy, and Oceans2050, is that water security is not a separate environmental concern but a material business risk embedded in every supply chain, food system, and coastal community. This is grounded in fieldwork across six continents, peer-reviewed science, and direct engagement with heads of state, NGOs, and senior policy makers. She has testified before the U.S. Congress on water policy and served for years as Senior Advisor to Oceana on ocean conservation and governance campaigns. Her credentials span the academic and the field-based. She holds a degree in International Relations from Georgetown University and received an honorary doctorate from the same institution in 2016. National Geographic named her an Emerging Explorer in 2008; the World Economic Forum recognised her as a Young Global Leader in 2010. She co-founded EarthEcho International, now reaching more than 2 million young people in 146 countries, and established Blue Legacy International in 2008, producing over 100 award-winning films on freshwater and ocean issues. The case she makes to organisations is specific: ocean restoration is market infrastructure. As architect of the Blue Cities Alliance and the Oceans2050 seaweed carbon project, she is building the verified frameworks that enable corporate investment in blue carbon at scale. Boards evaluating ESG commitments increasingly need to distinguish credible ocean science from reputational positioning. Cousteau provides that distinction with the rigour to back it up. Key speaking topics Ocean restoration and blue carbon markets Water security as material business risk ESG strategy and nature-based climate solutions Blue economy and sustainable aquaculture Science-based storytelling and public engagement Long-term environmental thinking and intergenerational leadership Ocean policy and governance Ideal for Chief Sustainability Officers and ESG leadership teams evaluating nature-based and ocean-based climate commitments Corporate boards and senior executives with water or coastal supply chain exposure in their risk frameworks Policy forums, international summits, and governmental bodies focused on ocean governance, climate action, and blue economy development Investment and financial audiences engaging with emerging blue carbon and voluntary carbon market opportunities Audience outcomes A clearer framework for distinguishing science-backed ocean and water climate solutions from greenwashing, directly applicable to ESG due diligence and investor reporting A systems-level understanding of how water security – from freshwater access to ocean health – connects to supply chain risk, food production, and community resilience Awareness of blue carbon markets as an emerging investment and risk management tool, including the peer-reviewed science behind seaweed farming as a carbon sequestration mechanism A reframing of ocean ESG commitments from reputation management to material strategic risk, with evidence-based criteria for evaluating corporate action Practical insight into what responsible, evidence-based corporate engagement with ocean conservation looks like, drawn from Oceans2050’s work with WWF, the Bezos Earth Fund, and global seaweed farming communities

Why organisations work with Wayne Hemingway Built one of Britain’s best-known fashion labels from a Camden Market stall and sold it to Pentland in 1999, then converted that experience into a 25-year design consultancy advising developers, local authorities, retailers, and cultural institutions. Operates across categories most speakers do not: fashion, mass-market housing, public-realm regeneration, festival creation, and second-hand retail, all anchored in delivered projects rather than commentary. Founded Festival of Thrift and Charity Super.Mkt, turning sustainability and circular consumption into commercially viable consumer experiences rather than awareness campaigns. Brings an unusually direct view on what makes places, products, and brands resonate, formed by working with Wimpey, TfL, Shelter, the National Trust, Girlguiding, the Southbank Centre, and more than forty local authorities. Biography highlights Co-founder of Red or Dead; won British Fashion Council Streetstyle Designer of the Year three consecutive years, 1996 to 1998; brand sold to Pentland Group in 1999. Co-founder of HemingwayDesign, the multi-disciplinary studio behind the 760-home Staiths South Bank development in Gateshead, awarded Housing Design Awards, Best Housing-Led Regeneration Project by Building Magazine, and Building for Life. Co-founder of Festival of Thrift, the UK’s first large-scale festival of sustainable living, launched in 2013 and now a permanent fixture in the North East cultural calendar. Co-founder of Charity Super.Mkt with TRAID’s Maria Chenoweth; pre-loved fashion concept that launched at Brent Cross in January 2023 and has since traded in Westfield, Bond Street, Manchester, Glasgow, Edinburgh, Oxford, Bluewater, and Bristol. MBE, 2006, for services to the design and fashion industries; Professor of Built Environment at Northumbria University; honorary doctorates from Wolverhampton, Lancaster, and Stafford. Author of “Just Above the Mantelpiece: Mass-Market Masterpieces” (Booth-Clibborn, 2000). Biography Red or Dead started on a Camden Market stall in the early 1980s and ended in 1999 as a Pentland Group acquisition, with three consecutive British Fashion Council Streetstyle Designer of the Year awards along the way. That trajectory, market trader to multi-million-pound exit, is the foundation Wayne Hemingway has been building on for twenty-five years. HemingwayDesign, founded with his wife and business partner Gerardine in 1999, was set up explicitly around affordable and social design. The studio’s signature project, Staiths South Bank in Gateshead, was the practical answer to Hemingway’s “Wimpeyfication and Barrattification” critique of British mass house-building. 760 homes were built with Wimpey on a Homezone model that re-thought streets, parking, and play, and the scheme won Housing Design Awards, Building Magazine’s Best Housing-Led Regeneration Project, and Building for Life. The same instinct, identify a category that has stopped trying and rebuild it with design at the centre, runs through everything that followed. Festival of Thrift, co-founded in 2013, made sustainability a free family weekend rather than a guilt trip. Charity Super.Mkt, launched at Brent Cross in January 2023 with TRAID’s Maria Chenoweth, turned charity-shop fashion into a destination format and reported £3 million in pre-loved sales inside two years. The wider HemingwayDesign client list runs from Transport for London and the National Portrait Gallery to more than forty local authorities working on town-centre and coastal regeneration. For organisations the value is specific: a designer-entrepreneur with the credentials of a fashion founder and the track record of a public-realm developer, who can talk credibly to boards about brand, to operators about retail, and to leadership teams about why design-led businesses outlast design-decorated ones. He is an MBE, a Professor of Built Environment at Northumbria, and an author, but the argument is the work itself. Key speaking topics Entrepreneurship and design-led business building Brand and creative direction Sustainability and the circular economy Place-making, regeneration, and the future of the high street Affordable housing and mass-market design Retail futures and pre-loved consumer behaviour Festivals, culture, and community-led commercial models Ideal for Founders, CEOs, and creative directors of consumer brands. Property developers, housebuilders, and local authority leadership teams responsible for placemaking and regeneration. Retail and hospitality leaders rebuilding propositions for second-hand, sustainable, and experience-led formats. Cultural organisations, charities, and festival operators looking to commercialise purpose without losing it. Audience outcomes A working view of how Red or Dead and HemingwayDesign turned design instinct into commercial categories that lasted. A clearer sense of where sustainability becomes a viable consumer business rather than a marketing position. Specific lessons from Staiths South Bank, Festival of Thrift, and Charity Super.Mkt on building new categories from a standing start. Direct, plainly spoken provocations on brand, place, and the social value of design that audiences leave talking about.

Why organisations work with Simon Sinek The Golden Circle gives leadership teams a named, diagrammatic model for examining whether their communication and strategy starts from purpose or defaults to product; concrete enough to run a board session around, not just a concept to absorb from a stage. The Infinite Game framework reframes how organisations think about competition: the argument that most organisations are playing a finite game in an inherently infinite one gives senior leaders a precise diagnostic for why short-termism is corroding their culture and decision-making. His work on the Circle of Safety – drawn from military and organisational research – gives leaders a specific language and accountability structure for psychological safety, distinguishing it from vague “culture” conversations. Three consecutive Thinkers50 appearances (2017, 2019, 2021), including the Future Thinker award, position him inside the recognised canon of serious management thinking – relevant where senior buyers are evaluating credibility, not just popularity. His reach into the US Armed Forces, the United Nations, and the US Congress alongside global corporate work gives his frameworks a cross-sector validation that most leadership speakers cannot match. Biography highlights Author of five books on leadership and purpose, including Start with Why (global bestseller, over one million copies sold in the US alone), Leaders Eat Last (New York Times bestseller), and The Infinite Game (New York Times bestseller); published by Portfolio/Penguin and Penguin Random House Creator of the Golden Circle framework, one of the most widely adopted models in leadership communication and organisational purpose TED Talk “How Great Leaders Inspire Action” (2009) is the third most-watched talk on TED.com, with over 60 million views Named to the Thinkers50 ranking three consecutive times (2017, 2019, 2021); recipient of the Thinkers50 Future Thinker Award Adjunct staff member, RAND Corporation (since 2010); former instructor in Strategic Communications, Columbia University Founder of The Optimism Company, a leadership learning and development platform, and Optimism Press, an imprint of Penguin Random House; has spoken at the United Nations, US Congress, and across senior US military leadership Biography Most leadership conversations begin in the wrong place. They start with what an organisation does or how it does it – and never reach the question that actually determines whether people are engaged, aligned, and willing to give discretionary effort: why. The inability to answer that question convincingly is not a branding gap; it is a leadership gap, and Simon Sinek has built one of the most recognised frameworks in contemporary management thinking to address it. His Golden Circle model – introduced in Start with Why (2009) and subsequently the subject of the third most-watched TED Talk in history – provides organisations with a structured means of diagnosing whether their leadership, communication, and strategy is purpose-led or merely product-led. The argument is grounded in the biology of decision-making: people do not respond primarily to logic and features, but to belief and identity. The practical implication for leadership is significant, and it is why the framework has moved from conference rooms into board strategy sessions, culture programmes, and military leadership curricula. His later work extends the argument. The Infinite Game (2019, New York Times bestseller) identifies a structural problem in how most organisations compete: treating an inherently infinite game – business, leadership, institutional relevance – as if it has a finish line. Leaders operating with a finite mindset optimise for short-term metrics and burn through the trust, culture, and purpose that actually determine longevity. This is not motivational language; it is a specific claim about strategic error, and it gives senior leaders a framework for examining decisions that are degrading their organisations from the inside. Sinek’s affiliations reflect the range at which his work operates. As an adjunct staff member at the RAND Corporation since 2010, advising on military innovation, and having spoken at the United Nations Global Compact Leaders Summit and directly to senior leadership across every branch of the US Armed Forces, he brings institutional credibility that extends well beyond the corporate speaker circuit. Three consecutive Thinkers50 appearances, including the Future Thinker Award, confirm his standing within the serious canon of management thinking. Key speaking topics Purpose-driven leadership and the Golden Circle Organisational trust and psychological safety Finite vs. infinite mindset in strategy and leadership Leadership culture and the conditions for engagement Long-term organisational performance and decision-making Inspiring communication for leaders and teams Values, identity, and organisational alignment Ideal for C-suite and board-level leadership development programmes where the strategic case for culture and purpose needs to be made at an executive level CHROs and People directors working on engagement, trust, and the conditions under which employees perform at their best Transformation leads and strategy teams examining how short-term competitive pressures are eroding long-term capability Senior leadership conferences requiring a speaker with both mass-market name recognition and a defensible intellectual framework Audience outcomes A shared vocabulary – Golden Circle, Circle of Safety, Infinite Game – that gives leadership teams a common reference point for conversations about purpose, trust, and strategy A framework for diagnosing whether their organisation’s leadership and communication starts from why or defaults to what A reframe of competitive strategy: the finite vs. infinite mindset distinction as a diagnostic tool for identifying decisions that are weakening organisational resilience Greater clarity on the specific leadership behaviours – protection, consistency, accountability – that build psychological safety and sustain discretionary effort A practical case for why culture and purpose are strategic variables, not HR programmes

Why organisations work with Roger Federer He brings a counterintuitive statistical framework that reframes how leaders think about failure: in winning nearly 80% of career matches, he won only 54% of points – a figure that challenges any organisation confusing short-term setbacks with structural decline. His argument that “effortless is a myth” gives boards and executive teams a rigorous, credible case against talent mythology – and for the disciplines of preparation that happen before performance becomes visible. He is one of the few athlete speakers whose post-competition record strengthens rather than dilutes his authority: co-founding TEAM8, co-creating the Laver Cup as a sanctioned ATP property, and reaching Forbes billionaire status in 2025 gives him standing in commercial and entrepreneurial conversations that purely competitive athletes cannot match. The Roger Federer Foundation – reaching over 3.1 million children and more than 59,000 teachers across six African nations and Switzerland – demonstrates that his stated commitment to purpose and long-term impact is operational, not rhetorical. Five Laureus World Sportsman of the Year awards across 14 years, not clustered at a career peak, make the case for sustained excellence in a way a single extraordinary season cannot. Biography highlights 20 Grand Slam men’s singles titles; 310 weeks ranked ATP world No. 1, including 237 consecutive weeks – both Open Era records Eight-time Wimbledon singles champion – the Open Era record Five-time Laureus World Sportsman of the Year (2005–2008, 2018); also won the Laureus Comeback of the Year award in 2018 Co-founder of TEAM8 sports and entertainment agency (2013) and co-creator of the Laver Cup, now a sanctioned ATP Tour event Founder and President of the Roger Federer Foundation: over 3.1 million children and 59,000+ teachers reached across six African countries and Switzerland since 2003 Honorary doctorate and commencement speaker, Dartmouth College, 2024 Named to Forbes World Billionaires list (2025); one of a small number of athletes ever to reach that threshold Arthur Ashe Humanitarian of the Year Award (2006 and 2013); UNICEF Goodwill Ambassador Biography Roger Federer held the world No. 1 ATP ranking for 310 weeks, won 20 Grand Slam singles titles across 24 years of professional competition, and remains the most successful men’s singles player in Wimbledon’s Open Era. Those are the competitive facts. The more useful question for organisations is not what he achieved but how he maintained it – across generations of rivals, repeated major injuries, and a career long enough to have been written off and recovered from multiple times. At his 2024 Dartmouth commencement address – where he received an honorary doctorate – Federer offered a precise answer to that question. In winning nearly 80% of career matches, he won only 54% of the points played. The insight he draws from that data is direct: high performance is not about avoiding failure, it is about learning not to compound it. The mental discipline he calls “it’s only a point” is both a competitive practice and an organisational philosophy – one with clear application to how leadership teams manage quarterly reversals, strategic miscalculations, and the pressure of sustained expectation. His post-competition record extends that credibility into commercial and institutional territory. In 2013, Federer co-founded TEAM8 with agent Tony Godsick – a boutique sports and entertainment company that also created the Laver Cup, now a sanctioned ATP Tour event. His Roger Federer Foundation, which he founded in 2003 at the age of 22, has reached over 3.1 million children and trained more than 59,000 teachers across six African nations and Switzerland. In 2025, Forbes recognised him as a billionaire – one of the smallest group of athletes in history to reach that threshold. For senior leadership audiences, what Federer offers is structural rather than motivational: three documented frameworks, a statistical foundation for how he thought about failure, and a body of work – competitive, entrepreneurial, philanthropic – broad enough to make the argument that sustained excellence is a design choice, not an accident of talent. Key speaking topics Sustained high performance and career longevity Resilience and recovery under competitive pressure The psychology of preparation and deliberate practice Failure as a structural component of peak performance Purpose, legacy, and leadership beyond the primary mission Athlete-led entrepreneurship and institutional building Philanthropic strategy and long-term impact at scale Ideal for Senior leadership teams and C-suite audiences seeking a substantive framework for sustained organisational performance, not motivational content CHROs and talent directors building high-performance cultures over extended time horizons Chief executives navigating competitive reversal, strategic reset, or the pressure of multi-year performance expectations Global corporate events requiring a speaker of rare international standing who can anchor a serious conversation about excellence, resilience, and purpose Audience outcomes A reframed understanding of resilience as designed-in preparation, not post-failure recovery The “54% of points” framework for separating short-term setbacks from long-term performance trajectory – applicable to individuals, teams, and organisations Specific, named principles for sustaining excellence across decades rather than individual seasons or peaks A credible case study in building purpose-driven institutions alongside – and after – a career at the highest competitive level Perspective on the transition from individual elite performance to entrepreneurial and institutional leadership

Why organisations work with Richard Reed He built Innocent from a £500 stall at a London music festival to Europe’s number one smoothie brand and a Coca-Cola exit valued at over half a billion dollars. He ran every stage of that growth as co-CEO of the brand side of the business. JamJar Investments has backed Deliveroo, Tony’s Chocolonely, Babylon Health and Tails.com. The portfolio gives him a live investor view of what is working in consumer brands today, beyond any retrospective Innocent story. He pioneered “wackaging”, the on-pack conversational copy that built Innocent’s brand voice. Other UK consumer brands copied the device for more than a decade, which is unusually long-lived evidence of a marketing mechanic that travels. Innocent committed 10% of profits to charity through the Innocent Foundation from day one, and Reed kept that operating model intact through every funding round and the Coca-Cola sale itself. Purpose at scale is something he has actually operated, not theorised. His book “If I Could Tell You Just One Thing” (Canongate, 2016) collected single pieces of advice from Bill Clinton, Bill Gates, the Dalai Lama and Sir David Attenborough among others. He brings that breadth of access into the room with senior audiences. Biography highlights Co-founder of Innocent Drinks (1998); grown from £500 of fruit at a London music festival to Europe’s number one smoothie brand Sold Innocent to The Coca-Cola Company in 2013, in a transaction valued at over half a billion dollars Co-founder of JamJar Investments, the consumer-focused early-stage venture firm whose portfolio includes Deliveroo, Tony’s Chocolonely, Babylon Health and Tails.com Author of “If I Could Tell You Just One Thing…” (Canongate Books, 2016), with interviews including Bill Clinton, Bill Gates, the Dalai Lama and Sir David Attenborough Appointed CBE in the 2016 Queen’s Birthday Honours for services to the food industry and to charity Founder of Art Everywhere; co-founder of the Innocent Foundation; presenter of BBC Three’s “Be Your Own Boss” Biography Innocent Drinks started with £500 of fruit at a London music festival in 1998, and a sign asking passers-by whether the founders should give up their day jobs. Fifteen years later, Coca-Cola paid over half a billion dollars for the company. Richard Reed was one of three Cambridge graduates who took it that distance, running the brand side of the business as co-CEO from market stall to category leader. What set Innocent apart at scale was discipline about what to keep. The brand voice, the on-pack “wackaging” copy that competitors imitated for over a decade, and the 10% of profits committed to charity through the Innocent Foundation all stayed intact. They survived every funding round and the eventual Coca-Cola sale. By 2010, Innocent held roughly three-quarters of the UK smoothie market. Since 2013, Reed has invested in the next wave of consumer founders through JamJar Investments. The portfolio reads as a working hypothesis about where consumer brand power is going: Deliveroo, Tony’s Chocolonely, Babylon Health, Tails.com. He carries the operator’s view of what scales and what does not into every deal. Beyond the day job, he authored “If I Could Tell You Just One Thing” for Canongate Books in 2016. The book drew single pieces of advice from Bill Clinton, Bill Gates, the Dalai Lama, Sir David Attenborough and forty-odd others, with author’s profits donated to mentoring and social inclusion charities. He was appointed CBE in the 2016 Queen’s Birthday Honours for services to the food industry and to charity. Key speaking topics Building consumer brands from start-up to category leader Brand voice, marketing innovation and the wackaging mechanic Social purpose as operating model, not communications layer Scaling under competitive pressure and corporate ownership Early-stage investing in consumer businesses Founder mindset and entrepreneurial discipline at scale Customer conviction and brand love in commodity categories Ideal for Founders and founder-CEOs scaling a consumer-facing business through the awkward middle stages Marketing, brand and customer-experience leaders working on customer conviction inside large organisations Boards and corporate development teams making capital decisions on consumer brands or considering an acquisition of one ESG, sustainability and purpose leads moving social commitments out of communications and into the operating model Audience outcomes A first-hand account of what scaling a consumer brand demands at each stage, from market stall to category leader to corporate exit Specific examples of how Innocent built brand voice, wackaging and category share, and what survived corporate ownership versus what did not A live investor-side read on which consumer-brand bets are paying off, drawn from JamJar’s positions in Deliveroo, Tony’s Chocolonely, Babylon Health and Tails.com A grounded argument for why social purpose works commercially when it is built into the operating model, with the Innocent Foundation as the worked example

Why organisations work with Navi Radjou He has named and codified two frameworks, Jugaad Innovation and Frugal Innovation, that give leadership teams a shared vocabulary for doing more with less rather than relying on bigger R and D budgets. His client work spans Fortune 500 firms including IBM, Microsoft, Procter and Gamble, GM, SAP, and Ernst and Young, so the case material in his sessions is operational, not academic. The Thinkers50 Innovation Award and three consecutive appearances on the Thinkers50 ranking (2021, 2023, 2025) place him among the small group of innovation thinkers whose work boards take seriously. His 2024 book The Frugal Economy, published by Wiley with Thinkers50, gives senior leaders a current playbook for B2B sharing, distributed manufacturing, and regenerative business models. He brings empirical material from emerging markets that most Western innovation speakers cannot, drawing on field research in India, China, Africa, and Latin America. Biography highlights Former Fellow of Cambridge Judge Business School and former Executive Director of its Centre for India and Global Business. Thinkers50 Innovation Award winner, ranked on the Thinkers50 list in 2021, 2023, and 2025. Co-author of Jugaad Innovation (Jossey-Bass), an international bestseller, and Frugal Innovation: How to Do More With Less (The Economist Books, foreword by Paul Polman). Co-author of From Smart to Wise (Jossey-Bass), a study of wise leadership judgement in technology-driven business environments. Author of The Frugal Economy: A Guide to Building a Better World With Less (Wiley and Thinkers50, 2024). TED Global speaker with over two million views on his talk on frugal innovation. Former Vice President and Principal Analyst at Forrester Research; faculty member of the World Economic Forum. Published in Harvard Business Review, MIT Sloan Management Review, and strategy plus business; covered by the Financial Times, The Economist, BBC, NPR, New York Times, and Wall Street Journal. Biography R and D budgets in most large companies have stopped producing the returns they once did. Pilots multiply, capital tightens, and the question on the executive agenda becomes how to generate growth without spending more. This is the territory Navi Radjou has worked in for two decades, first as a Forrester analyst studying global innovation networks, then as Executive Director of the Centre for India and Global Business at Cambridge Judge Business School. His central contribution is a managed practice for innovation under constraint. Jugaad Innovation, co-authored with Jaideep Prabhu and Simone Ahuja, took a Hindi term for resourceful improvisation and turned it into a corporate framework backed by case work from emerging markets. Frugal Innovation, published by The Economist Books with a foreword by Paul Polman, codified the practice for Western firms. The Frugal Economy, his 2024 book with Wiley and Thinkers50, extends the argument into a model for B2B sharing, distributed manufacturing, and regenerative supply chains. The credentials sit underneath the work. Thinkers50 awarded him its Innovation Award in 2013 and has ranked him among the world’s most influential management thinkers in 2021, 2023, and 2025. He has consulted for IBM, Microsoft, Procter and Gamble, GM, SAP, and Ernst and Young, and he serves as a faculty member of the World Economic Forum. His TED Global talk on frugal innovation has been watched more than two million times. What makes the perspective unusual is the empirical base. Most innovation thinkers write from Silicon Valley or business school faculties. Born in Pondicherry, educated at Ecole Centrale Paris and the Yale School of Management, and a French-American dual citizen, Radjou builds his arguments from case material in India, China, Africa, and Latin America, where resource constraint has always been the operating condition, then translates the discipline back into the boardrooms of Fortune 500 firms. Key speaking topics Frugal innovation Jugaad and resource-constrained creativity The frugal economy and regenerative business models Intrapreneurship and corporate growth Innovation strategy in emerging markets Wise leadership in the AI era B2B sharing and distributed manufacturing Ideal for Boards and executive teams reviewing innovation portfolios under capital constraint Chief Strategy Officers and Chief Innovation Officers planning growth without expanding R and D spend Sustainability leads and CEOs translating ESG commitments into operating substance Leadership development programmes for senior executives in multinational organisations Audience outcomes A working definition of frugal innovation that distinguishes it from cost-cutting and connects it to growth Case-based examples from Fortune 500 and emerging-market firms that show the discipline in operation A vocabulary for Jugaad and intrapreneurship that senior teams can carry into their own innovation reviews A view of the frugal economy as a commercial opportunity, with named mechanisms (B2B sharing, distributed manufacturing, regenerative principles) A more rigorous standard for what counts as innovation when resources are scarce

Why organisations work with Muhammad Yunus He has built the model he speaks about. Grameen Bank reached millions of borrowers, 96% of them women, with repayment rates above 95%, and became the template for microfinance in more than a hundred countries. His “social business” concept is operational, not aspirational. Danone, Veolia, BASF, Uniqlo, and others have launched joint social business ventures with the Yunus group under defined commercial terms. The Paris 2024 Olympic and Paralympic Games adopted his framework to open procurement to social and solidarity enterprises, with nearly 500 such companies in the supply chain. Milan-Cortina 2026 has signed a follow-on agreement. He sits at the intersection of credibility most speakers cannot reach: Nobel Peace Prize, Presidential Medal of Freedom, Congressional Gold Medal, and recent head of state experience as Chief Adviser of Bangladesh. His “three zeros” agenda, zero poverty, zero unemployment, zero net carbon, gives boards a single frame to connect ESG, inclusion, and youth employment work that usually live in separate decks. Biography highlights Founder of Grameen Bank, awarded the 2006 Nobel Peace Prize jointly with the bank. Recipient of the U.S. Presidential Medal of Freedom (2009) and Congressional Gold Medal (2010). PhD in Economics, Vanderbilt University; former Professor of Economics, Chittagong University. Author of Banker to the Poor, Building Social Business, and A World of Three Zeros. Chairman of the Yunus Centre; partner to Danone, Veolia, BASF, Uniqlo, and others on joint social businesses. Adviser to Paris 2024 on social business and inclusive procurement; agreement signed for Milan-Cortina 2026. Served as Chief Adviser of Bangladesh’s interim government, August 2024 to February 2026. Biography Grameen Bank started lending in a Bangladeshi village in the 1970s, before microcredit had a name. The borrowers were women, the loans were tiny, and the orthodoxy at the time said neither group nor product should work. The bank grew to serve millions of clients with repayment rates above 95%, and the model was copied into more than a hundred countries. The economist who built it, Muhammad Yunus, was awarded the Nobel Peace Prize jointly with the bank in 2006. The work since has been about converting that proof point into an operating model that companies can actually run. Yunus calls it social business: a non-loss, non-dividend enterprise designed to solve a specific social problem, governed with the same discipline as a commercial business. Danone, Veolia, BASF, and Uniqlo have set up joint ventures with the Yunus Centre on that basis, on nutrition, clean water, and affordable clothing. His books Banker to the Poor, Building Social Business, and A World of Three Zeros are the reference texts. The Paris 2024 Olympic and Paralympic Games used the framework to open Games procurement to social and solidarity enterprises. Almost 500 such companies were brought into the supply chain. A follow-on agreement has been signed for the Milan-Cortina 2026 Winter Games. That is unusual reach for an academic concept. In August 2024, Yunus returned to Dhaka to lead Bangladesh’s interim government as Chief Adviser, following the student-led uprising that ended the Hasina administration. He stepped down in February 2026 after the general election. The detour matters here: he has now run a country as well as built an economic model, and he speaks from both sides of the policy and operating divide. Key speaking topics Social business as an operating model Microfinance and financial inclusion The “three zeros” agenda: poverty, unemployment, net carbon Inclusive procurement and supply chains Women’s economic empowerment Youth employment and entrepreneurship Corporate joint ventures with social outcomes Ideal for Boards and executive committees deciding how to structure ESG, inclusion, and impact work as operating units rather than reporting lines. Heads of strategy, sustainability, and procurement at consumer, industrial, and financial companies running joint ventures or supplier programmes with a social component. Government and multilateral audiences working on financial inclusion, youth employment, and inclusive growth policy. Foundations, family offices, and impact investors choosing between grant-making, ESG investing, and direct social business equity. Audience outcomes A working definition of social business that distinguishes it from CSR, ESG, and traditional philanthropy. Concrete examples of corporate joint ventures structured as social businesses, with the commercial terms made explicit. The Paris 2024 procurement model as a case study in opening a large supply chain to social and solidarity enterprises. A direct view from a Nobel laureate who has also recently led a country on what governments can and cannot do for inclusive growth. A frame, the three zeros, that connects climate, poverty, and unemployment work usually managed as separate programmes.

Why organisations work with Mick Ebeling “Commit, then figure it out” is an operating method with shipped output behind it. The EyeWriter, Project Daniel, Bento, and Music: Not Impossible all began as problems that engineers and clinicians had filed under impossible. Three TIME Best Inventions across thirteen years: the EyeWriter (2010), Bento (2021), Music: Not Impossible (2023). No other individual has matched that benchmark. He frames innovation around what his team calls “absurdities”, unmet needs attached to named individuals. That vocabulary travels into executive conversations where abstract innovation language usually fails. A career as a film producer shapes how he tells the case studies. Audiences see the working details of each project, including how it got built and where the friction lived. Biography highlights Founder and CEO of Not Impossible, the studio that grew out of Not Impossible Labs and now spans the lab, the Not Impossible Institute, and the Not Impossible Foundation. Spin-out companies include Bento and Music: Not Impossible. Only individual to have three inventions named to TIME Magazine’s Best Inventions list: the EyeWriter (2010), Bento (2021), and Music: Not Impossible (2023). The EyeWriter is part of the permanent collection of New York’s Museum of Modern Art. Named to Fortune’s Top 50 World’s Greatest Leaders. Recipient of the Muhammad Ali Humanitarian of the Year Award. Two-time SXSW Innovation of the Year winner; Cannes Lions Titanium Lion winner for Project Daniel; nominated for Design of the Year by London’s Design Museum; WIRED Agent of Change. Author of “Not Impossible: The Art and Joy of Doing What Couldn’t Be Done”, Simon & Schuster, 2015. Founder of The Ebeling Group (2001), a commercial film and animation production company whose credits include Stranger Than Fiction, The Kite Runner, and Quantum of Solace. Biography In April 2009, a graffiti artist named Tony “Tempt” Quan drew his first new piece of art in seven years, using only the movement of his eyes. He had been silenced by ALS since 2003. The technology that made it possible, the EyeWriter, was assembled in a Los Angeles living room. Mick Ebeling had flown in five programmers and hackers from Graffiti Research Lab, Free Art and Technology Lab, and openFrameworks to attempt it. The device is now part of the permanent collection of New York’s Museum of Modern Art. That episode established the working method behind everything Ebeling has built since. Not Impossible Labs identifies what the team calls “absurdities”: specific human problems that today’s technology should be able to solve and has not. The model is to commit to one named individual, build a working solution, then scale it. The team calls this “Help One. Help Many.” The portfolio that followed kept the same shape. Project Daniel produced 3D-printed prosthetic arms for a teenage boy in South Sudan after a bombing severed his hands. The project was nominated for Design of the Year by London’s Design Museum and won the Cannes Lions Titanium Lion. Bento, a text-based system that connects food-insecure Americans with prepaid meals from local restaurants and grocery stores, started life as Hunger: Not Impossible. It has since spun off into its own company and been named a Fast Company World Changing Ideas honoree. Music: Not Impossible built haptic vests that let deaf and hard-of-hearing audiences feel live music as patterns of vibration. Three of these inventions sit on TIME Magazine’s Best Inventions list, a record no other individual holds. For organisations, the value lies less in the projects themselves than in what they prove. The word impossible is almost always doing more work than it deserves inside a company. Ebeling’s method, “commit, then figure it out”, comes from his earlier career as a film producer at The Ebeling Group, where impossible delivery dates were structural to the business. Audiences leave with a test for the word “impossible” they can run on their own organisation. They also leave with named cases they can cite the next time a hard idea gets that label. Key speaking topics Innovation methodology and the psychology of “impossible” Purpose-driven culture and organisational mission Radical collaboration across disciplines Technology applied to human problems The “Help One. Help Many.” model Storytelling as an innovation discipline Ideal for Innovation and R&D leaders stuck on problems they have classified as too hard to solve CEOs and executive teams trying to translate purpose statements into operating culture Innovation and transformation conferences seeking a credentialed keynote with a named methodology Cross-functional teams being asked to deliver outcomes their existing playbook does not cover Audiences in healthcare, pharma, technology, finance, and professional services, where ambitious problems are routinely filed as too hard to solve Audience outcomes A working vocabulary for separating ideas that are genuinely infeasible from ideas that are simply unattempted A set of named case studies they can cite when defending innovation budgets and ambition inside their organisation A different criterion for committing resources to a hard problem, modelled on a method that has shipped working technology repeatedly A more honest read on the gap between an organisation’s stated purpose and how that purpose shows up in daily decisions

Why organisations work with Jonathon Porritt Three decades inside the rooms where government, business, and civil society negotiate climate policy, including nine years chairing the UK Sustainable Development Commission for three prime ministers. Co-founder of Forum for the Future, the consultancy that has worked with Marks & Spencer, Unilever, and other FTSE boards on serious sustainability strategy rather than reporting compliance. Author of Capitalism as if the World Matters, a book that argues capitalism is the only viable vehicle for sustainability and sets out what reshaping it actually demands; cited as a foundational text in corporate sustainability curricula. Independence from any single corporate paymaster; willingness to tell senior teams what their own sustainability advisors will not. A long view that connects climate, biodiversity, inequality, and population; useful for boards trying to understand how environmental risks compound across a strategic horizon. Biography highlights Co-founder and Founder Director of Forum for the Future (1996-2023), one of the world’s leading sustainability charities, with offices in the UK, US, India, and Southeast Asia. Chair of the UK Sustainable Development Commission, 2000-2009, advising the Blair and Brown governments on environmental policy. Director of Friends of the Earth (UK), 1984-1990; former Co-Chair of the UK Green Party. Co-founder of The Prince of Wales’s Business and Sustainability Programme, delivered through the Cambridge Institute for Sustainability Leadership. Author of Hope in Hell (Simon & Schuster, 2020), The World We Made (Phaidon, 2013), and Capitalism as if the World Matters (Earthscan, 2005). CBE for services to environmental protection (2000); Chancellor of Keele University, 2012-2022. Biography The corporate climate agenda has run into its first credibility test. A decade of net-zero pledges, ESG reporting, and sustainability committees has not closed the gap between what boards say and what their capital plans deliver. Porritt has spent his working life inside that gap. He co-founded Forum for the Future in 1996 with Sara Parkin and Paul Ekins, and ran it as Founder Director for nearly thirty years. Forum has worked with Marks & Spencer, Unilever, and other FTSE-100 boards on the harder questions of business model change, not the softer ones of disclosure. Before that, he ran Friends of the Earth (UK) through the late 1980s and co-chaired the Green Party. For nine years he chaired the UK Sustainable Development Commission, advising Tony Blair and Gordon Brown directly. He also co-founded the Prince of Wales’s Business and Sustainability Programme, now part of the Cambridge Institute for Sustainability Leadership, where senior executives go to interrogate their own sustainability strategies. Few people have spent as much time on both sides of that table. His books map the argument. Capitalism as if the World Matters made the case that capitalism is the only viable engine for a sustainable future, and set out the reforms that case requires. The World We Made imagined 2050 as if those reforms had landed. Hope in Hell, written into the climate emergency, is sharper and more impatient. Read together, they explain why he is taken seriously by chief executives and climate activists alike, even when he is telling each of them something they would rather not hear. Key speaking topics Sustainability strategy and ESG governance Climate risk and the energy transition Reforming capitalism for environmental limits Net-zero credibility and corporate accountability Long-term scenario planning and systems change Biodiversity, nature, and business Intergenerational responsibility and the next decade Ideal for Board directors and CEOs reviewing the credibility of their net-zero and ESG commitments Chief Sustainability Officers and ESG leads building serious, board-ready strategy Investor relations and capital allocation teams under increasing scrutiny on transition planning Strategy and risk leaders trying to integrate climate and biodiversity into long-range planning Audience outcomes A clearer reading of where their own organisation’s climate strategy is exposed to investor, regulator, and employee scrutiny A working understanding of what credible, board-level sustainability looks like beyond reporting compliance A sharper sense of how climate, biodiversity, inequality, and capital allocation compound as connected risks Direct, unflattering challenge from someone with no commercial interest in their answer

Why organisations work with Jermaine Harris A Sports Psychology MSc with Distinction sits behind the talk, so the resilience content rests on academic grounding rather than slogans. The Empowered Results Programme gives audiences a defined process to take away, not a one-off emotional lift that fades by Monday. His own near-amputation and recovery story is used as evidence for behaviour-change technique, which is why Admiral, Amazon, YouTube, and PGA EuroPro Group have brought him in. Audiences leave with usable mental tools drawn from his reading of more than 380 self-help titles, distilled by someone trained to assess what actually works. He is comfortable in front of mixed audiences from frontline staff to leadership, which makes him useful for company-wide kick-offs and sales conferences where a single speaker has to land across the room. Biography highlights BSc (Hons) and MSc (Distinction) in Sports Psychology ICF accredited Professional Coach and certified Firewalk Instructor Author of The Rut Buster and Lift Your Life! Founder of The Empowered Results Programme Corporate engagements with Admiral, Amazon, YouTube, PGA EuroPro Group, Forever Living, and Hallmark Care Homes Fundraiser and advocate for the Cystic Fibrosis Trust, following his son’s diagnosis in 2015 Biography Resilience is one of the most over-claimed words in corporate wellbeing. The challenge for an HR or culture lead is to find a voice on the topic who can move beyond the language and actually shift how people behave on Monday morning. Jermaine Harris built his speaking practice around exactly that gap. His starting point was personal. A serious car accident and the threat of losing a leg ended a phase of heavy drinking and gambling. The interesting decision came next: he completed a BSc and an MSc with Distinction in Sports Psychology and used that training to study what actually changes behaviour. The Empowered Results Programme is the consolidated output of that work. Two published books, The Rut Buster and Lift Your Life!, give audiences something to take home, and an ICF coaching credential underpins the one-to-one work he runs alongside the keynotes. Admiral, Amazon, YouTube, PGA EuroPro Group, Forever Living, and Hallmark Care Homes have used him for company events where the brief is morale, motivation, and personal performance. What sets the work apart from standard motivational fare is the combination of an academic frame, a worked methodology, and a credible personal account of recovery. He also fundraises for the Cystic Fibrosis Trust, a cause connected to his son’s diagnosis at four weeks old in 2015. Key speaking topics Mindset and personal performance Resilience after setback Overcoming self-imposed limits Confidence and self-belief Behaviour change and habit formation Team motivation and morale Purpose and direction at work Ideal for HR and culture leads planning company-wide kick-offs, sales conferences, and morale events Frontline and customer-service organisations where motivation directly affects performance Wellbeing and L and D leads looking for resilience content with an academic underpin Sales and revenue teams running incentive or annual meetings Audience outcomes A defined process for resetting after a personal or professional setback Specific techniques for managing self-talk, fear, and limiting belief A short list of habit changes that translate into measurable daily behaviour A renewed sense of agency over career, health, and finance decisions Energy and lift, paired with content audiences can apply the next morning