Sales & Customer Acquisition

Why organisations work with Max Garcia A rare first-hand account of command at scale: responsibility for more than 1,500 Marines in an operational battalion, drawn on directly when speaking to leaders running large frontline workforces. Combat-tested perspective on decision-making under pressure, including involvement in the 2012 Benghazi consulate response and combat tours in Iraq, used to make composure a teachable skill rather than a personality trait. A practical sales and influence framework grounded in body language, credibility-building and referral generation, distinct from the leadership keynote and useful for commercial teams. Recognised by named senior figures, including the Medal for Valor presented by General James Mattis, giving the leadership material a verifiable institutional anchor. Written work as Amazon #1 best-selling co-author with Joe Vitale gives organisations a published reference point alongside the keynote. Biography highlights Sergeant Major, US Marine Corps (selected 2014), retired 2019 after 25 years of service. Combat Action Ribbon, Iraq 2003 and 2004; Medal for Valor presented by General James Mattis. Served with Fleet Anti-terrorism Security Team (FAST) Company Europe; coordinated response activity during the 2012 Benghazi consulate attack. Officer Candidate instructor, University of South Florida, 2006 to 2009. Amazon #1 best-selling co-author with Joe Vitale, contributor to The Secret. Speaking client base spans Members of Parliament, NRL clubs including The Wests Tigers, professional golfers, corporate audiences and universities across the US and Australia. Biography A Marine sergeant major spends a career making the kind of decisions most organisations only model in tabletop exercises. Max Garcia spent 25 years doing it, including two tours in Iraq, deployments to Afghanistan and Europe, and command of an operational battalion of more than 1,500 personnel. His material is built from those decisions, not adapted from them. He enlisted in 1994, served as a drill instructor and Officer Candidate instructor at the University of South Florida, and joined Fleet Anti-terrorism Security Team Company Europe, where he was involved in coordinating the response during the 2012 Benghazi consulate attack. In 2014 he was selected to Sergeant Major, the top enlisted rank in the Corps. General James Mattis presented him with the Medal for Valor. For senior leaders, the value is the translation. Composure under pressure, loyalty inside a unit, and the ability to keep a large team functioning when conditions deteriorate are usually discussed as personality traits. Garcia treats them as practices that can be taught, and he draws directly on named operational moments to teach them. He is also Amazon #1 best-selling co-author with Joe Vitale, contributor to The Secret. He speaks across the US and Australia to Members of Parliament, NRL teams, professional golfers, universities and corporate audiences, having travelled to all 50 US states and more than 70 countries. Key speaking topics Leadership under operational pressure Resilience and personal performance Loyalty and team cohesion Confidence and self-belief Sales, influence and credibility Goal achievement and execution Ideal for C-suite and senior leadership offsites in high-stakes industries Frontline operational leaders running large workforces Sales leadership teams looking for a credibility and influence framework Conferences seeking a keynote on resilience grounded in named military command, not generic motivation Audience outcomes A practical view of composure as a learnable command skill, not a fixed personality trait Concrete language for building loyalty inside a team during periods of strain A repeatable approach to confidence, drawn from Garcia’s own progression from adopted child to Sergeant Major A 30-point sales and influence framework covering body language, subconscious cues, credibility and referrals Decision-making cues calibrated to high-consequence environments

Why organisations work with Nikhil Desai A signature programme on stress management, “Achieving Excellence Thru Stress Management”, that has been delivered to executives across more than 2,000 organisations and refined over three decades. A trainer’s instinct for behaviour change at scale, built through 250,000-plus participants across 42 countries, not a single keynote act. Direct operating credibility from building eight businesses in eight years across Indian textile and automobile manufacturing after his US MBA. A practical blend of corporate yoga practice and MBA discipline that lands well with mixed audiences in Asia, the Gulf, and beyond. Biography highlights Director of The Centre For Excellence, the corporate training firm he founded in 1991 in the year of India’s economic liberalisation. MBA from a US university where he graduated first in his class, followed by a period working in New York. Built and ran manufacturing operations across the Indian textile and automobile sectors before moving full time into training. Programmes delivered to more than 250,000 participants across 300-plus cities in 42 countries. Recipient of the Global Iconic Motivational Speaker Award (Leadership & Excellence Awards 2021) and a Lifetime Achievement Award from the World HRD Congress. Author of the forthcoming book “9 Habits Of Super Successful People”. Biography The Centre For Excellence opened its doors in 1991, the year India dismantled its old industrial controls and a generation of managers had to learn a new commercial language. Nikhil Desai had already lived both sides of that shift. He had taken an MBA in the United States, graduating first in his class, then worked in New York before returning to India to build manufacturing businesses across textiles and automobile components. That operating background matters because it shapes what he teaches. He grew one business into eight in eight years, which gave him a working view of how middle managers actually behave under cost pressure, missed deadlines, and family obligation pulling in opposite directions. His signature programmes, “In Pursuit Of Excellence” and “Achieving Excellence Thru Stress Management”, are designed around that lived friction rather than a textbook model of motivation. The reach is large by any standard for the corporate training market. More than 250,000 participants across 300 cities in 42 countries have been through his programmes over three decades. He works in English and Gujarati, runs sessions from Mumbai to Muscat, and is one of a small number of Indian trainers regularly booked into multinational programmes in the Gulf, South Africa, and South East Asia. What he is not is a strategy speaker. The work sits in personal effectiveness, stress resilience, communication, and team behaviour, which is its own discipline and one most senior leaders quietly know their organisations are weakest at. The Lifetime Achievement Award from the World HRD Congress reflects that. His forthcoming book, “9 Habits Of Super Successful People”, continues the same line. Key speaking topics Stress management and personal resilience Personal effectiveness and time management Motivation and excellence in the workplace Leadership and team performance Communication and presentation skills Customer care and sales behaviour Train the trainer programmes Ideal for HR and L&D leaders commissioning company-wide capability programmes Sales and customer-facing teams under sustained delivery pressure Middle managers stepping up into leadership roles for the first time Indian and Gulf-based organisations with mixed-language workforces Audience outcomes Practical techniques for managing stress without disengaging from the work Sharper personal time management habits that survive the week after the session A clearer view of what excellence looks like in their specific role Communication and presentation skills that hold up in front of internal and external audiences Greater confidence in handling difficult customers, colleagues, and team dynamics

Why organisations work with Noah St. John He owns a named, trademarked methodology, AFFORMATIONS, that gives leadership audiences a concrete cognitive tool rather than abstract mindset language. His Power Habits framework targets the unconscious patterns behind executive decision-making, an angle most leadership content treats as out of scope. He is one of very few authors with books carried by HarperCollins, Hay House, Simon and Schuster, Mindvalley, and Nightingale-Conant, a catalogue that reflects sustained editorial credibility across mainstream, business, and personal development publishing. He has built a body of work specifically for leaders trying to translate self-awareness into changed behaviour, which is the gap most senior development programmes leave open. Biography highlights PhD in Pastoral Counseling Psychology; founder and CEO of SuccessClinic.com since 1997. Creator of AFFORMATIONS, a trademarked questioning-based method, and the Power Habits System. Author of 27 books translated into 18 languages, including Power Habits (Nightingale-Conant), The Book of Afformations, and Get Rid of Your Head Trash About Money. Published by HarperCollins, Hay House, Simon and Schuster, Mindvalley, Nightingale-Conant, and the Chicken Soup for the Soul publisher. TEDx speaker: «Done with Head Trash: A New Way to Think About Thinking» (TEDxMizner, Boca Raton). Media appearances and features across ABC, NBC, CBS, Fox, NPR, The Wall Street Journal, Parade, SUCCESS Magazine, and Entrepreneur. Biography Most leadership development assumes the bottleneck is knowledge. Senior leaders almost always know what good looks like. The harder problem is that decisions, energy, and recovery under pressure run on internal scripts that were never deliberately chosen, and rarely change through more information. Noah St. John has spent nearly three decades inside that gap. In 1997 he coined AFFORMATIONS, a method that replaces traditional affirmation with empowering questions designed to bypass the brain’s habitual rejection of unearned positive statements. The technique is now trademarked and forms the spine of his Power Habits System, a framework aimed at the unconscious patterns that govern how high performers behave when stretched. His written work spans 27 books in 18 languages, with editorial homes at HarperCollins, Hay House, Simon and Schuster, Mindvalley, Nightingale-Conant, and the Chicken Soup for the Soul publisher. Power Habits, his Nightingale-Conant title, sets out the operating model. Get Rid of Your Head Trash About Money applies it to the financial decisions and self-talk that quietly shape leader behaviour. He holds a PhD in Pastoral Counseling Psychology and runs SuccessClinic.com as its founder and CEO. His TEDx talk, «Done with Head Trash: A New Way to Think About Thinking,» compresses the argument: knowledge alone does not change behaviour, but a better question often does. Key speaking topics AFFORMATIONS and the cognitive science of empowering questions Power Habits for executive performance Self-talk, decision quality, and the unconscious mind Sales mindset and revenue performance Leadership under pressure and personal resilience Mindset and the human side of AI adoption Ideal for CEOs, founders, and senior operators looking to translate self-awareness into changed behaviour Sales leadership and high-performing revenue teams Leadership development programmes that want a behavioural-change tool, not another conceptual framework Conferences seeking a peak-performance keynote with a named, owned methodology Audience outcomes A working knowledge of AFFORMATIONS as a daily cognitive practice, with the mechanics for applying it A clearer view of which unconscious habits are driving current decisions and results Specific shifts in self-talk language that audiences can take into the next week of work A sharper read on the gap between what they intend as leaders and how they actually behave under load

Why organisations work with Dominic Colenso The IMPACT framework (six elements of confident communication) and the Six Ds (Discover, Distil, Design, Drill, Deliver, Debrief) give organisations a named, repeatable method for high-stakes communication. The same toolkit scales from graduate intake to executive committee. Dominic trained as a director at the Royal Academy of Dramatic Art and starred opposite Sir Ben Kingsley in the Hollywood remake of Thunderbirds. The acting techniques he teaches in the room are the ones he was paid to use professionally on screen and on the stages of The National Theatre and The Royal Court. He is unusually effective with the audience most communication coaching fails: detail-focused subject matter experts in technology, finance and professional services who command technical credibility and need to convert it into commercial influence. He has been the lead public speaking coach for the NextGen Planners Speaker & Influencer programme for five years, training over five hundred financial services professionals across multiple cohorts. The senior-coaching track record is documented at scale, not anecdotal. The method has its own distribution. His YouTube channel on communication and pitching has accumulated over 2.5 million views, and audiences frequently arrive at keynotes already familiar with the frameworks. Biography highlights Played Virgil Tracy in the 2004 Hollywood remake of Thunderbirds, opposite Bill Paxton and Sir Ben Kingsley. Trained as a director at the Royal Academy of Dramatic Art; subsequently taught acting at RADA, Drama Centre London and Guildford School of Acting. Author of IMPACT (Rethink Press) and Cut-Through: The Pitch and Presentation Playbook (Practical Inspiration Publishing, 2025). Founder and Head Performance Coach of In Flow Training; lead public speaking coach for the NextGen Planners Speaker & Influencer programme. Performed at The National Theatre and The Royal Court; on screen in BBC period dramas and feature film. Delivered the TEDx talk “The Power of Telling Your Story” at TEDxVitoriaGasteiz; host of the Why Life’s A Pitch podcast; contributor to Big Think and Entrepreneur UK. Biography When the 2004 Hollywood remake of Thunderbirds went to camera, Bill Paxton played Jeff Tracy and Sir Ben Kingsley played The Hood. Virgil Tracy, the brother who pilots Thunderbird 2, was a 22-year-old Dominic Colenso. The discipline he absorbed on that set, and on the stages of The National Theatre and The Royal Court, is the foundation of his current work. Most communication training works in adjectives. Be confident. Be clear. The actor’s craft works in mechanics: what the voice does under pressure, how the eyes hold a room, how a story is structured so it lands in the time available. Two books distil that craft into frameworks organisations can apply without a drama degree. IMPACT (Rethink Press) sets out six elements of confident communication. Cut-Through (Practical Inspiration Publishing, 2025) walks through the Six Ds of pitch and presentation: Discover, Distil, Design, Drill, Deliver, Debrief. The audience best served by this method is the one most communication coaching struggles with. Technical experts in finance, technology and professional services are paid for the depth of their knowledge, then asked to compress it for a board, a client, or a 200-person sales kick-off. Dominic has been the lead public speaking coach for the NextGen Planners Speaker & Influencer programme for five years, training over five hundred financial services professionals across cohorts. Other named clients include John Lewis, Capita, Kerry Group, Paysafe and the National Sales Conference. Beyond the keynote and coaching work, the method has its own distribution. His YouTube channel has accumulated over 2.5 million views on communication and pitching content. The Why Life’s A Pitch podcast interviews business and creative figures, including Daniel Priestley, about how they used storytelling to get where they are. The 2017 TEDx talk “The Power of Telling Your Story” remains in active circulation, including on US college course reading lists. Key speaking topics High-stakes communication Pitch and presentation craft Sales storytelling Executive presence and gravitas On-camera communication Leadership communication under pressure Translating technical depth into commercial influence Ideal for Sales leadership and revenue teams preparing for high-stakes pitches, kick-offs and renewal conversations. Senior leaders preparing keynotes, town halls or investor presentations where the room matters. Heads of L&D and CHROs investing in communication and presence as part of leadership development. Subject matter experts in finance, technology and professional services who need to convert depth into influence. Audience outcomes A named six-step method for designing and rehearsing any high-stakes pitch or presentation. Specific physical and vocal techniques for holding attention and composure when the stakes are highest. A structured approach to distilling complex or technical material into messages an audience can act on. A shared vocabulary for giving and receiving feedback on communication, so the gains continue after the session.

Why organisations work with David Atkins Twenty-two years commanding New York State Police operations across Westchester County, including a Ground Zero deployment and incident command at the 2020 US Open at Winged Foot, give him direct authority on decision-making when the stakes are real New York State Trooper of the Year (2003) and New York State Investigator of the Year (2007) are named credentials from a credible body, not bureau adjectives The “One Decision Away” framework gives audiences a structured Assess, Address, Act sequence they can apply the next morning, not a story without a takeaway He pairs command experience with a documented commercial track record, having built a 1,400-person direct sales organisation into the top 0.5% of his company, which lets him speak credibly to sales floors as well as leadership rooms Biography highlights Retired Captain, New York State Police, 22 years of service Commanded all NYSP operations for Westchester County, overseeing reported 400,000 to 500,000 annual 911 calls New York State Trooper of the Year, 2003 New York State Investigator of the Year, 2007 Ground Zero first responder, 11 September 2001 Incident Commander, 2020 USGA US Open at Winged Foot Golf Club Author, “The Leveled Up Life: The No Excuse Blueprint to Live Up to Your Fullest Potential” Biography Most leadership content about pressure is written by people who have read about it. Atkins commanded New York State Police operations for Westchester County for more than two decades, with reported call volumes of close to half a million 911 incidents a year. The decisions were live, the consequences immediate, and the audience for those decisions was the public. That operational record sits behind his keynote work. He was a Ground Zero first responder on 11 September 2001, ran undercover units against organised crime and trafficking, and served as Incident Commander for the 2020 US Open at Winged Foot Golf Club. He was named New York State Trooper of the Year in 2003 and New York State Investigator of the Year in 2007. After retiring from law enforcement, Atkins built a 1,400-person international direct sales organisation through Beachbody, reaching the top 0.5% of the company by earnings. The commercial track record matters because it shows the same decision-making pattern applied outside a command environment, which is why sales and revenue audiences book him alongside leadership programmes. His book, “The Leveled Up Life: The No Excuse Blueprint to Live Up to Your Fullest Potential”, sets out the “One Decision Away” framework he uses on stage: Assess the single decision creating maximum momentum, Address the obstacle, Act with public commitment. The framework is the through-line buyers can point to when they need a keynote that leaves a structured takeaway rather than an emotional one. Key speaking topics Decision-making under pressure Resilience and stress management Leadership in high-stakes environments Sales performance and direct selling discipline Personal accountability and the “One Decision Away” framework First responder leadership lessons Ideal for Sales kick-offs and revenue conferences looking for credibility on personal performance Leadership programmes for line managers and frontline supervisors who carry decision risk First responder, healthcare and public safety audiences HR, talent and SHRM-style audiences focused on resilience and engagement Audience outcomes A named decision-making sequence (Assess, Address, Act) audiences can take into the next working week Concrete examples of command-level decision-making from policing, 9/11 response and major event security A reframed view of what counts as an “excuse” inside their own teams Practical language for talking about composure and accountability without slipping into wellness clichés

Why organisations work with Chad Foster He pairs a personal resilience story with a Fortune 500 sales record, which means he lands with revenue leaders, not only HR and culture audiences. The Blind Ambition Framework gives sales and operating leaders a structured five-step model rather than an inspirational set piece, and it has been delivered to 175,000+ attendees across six continents. He is credible on technology and commercial execution because he built the first CRM software for visually impaired users, a project Oracle had judged impossible. His Harvard Business School leadership credential, the first awarded to a blind executive, gives buyers cover when programming a resilience speaker for senior commercial audiences. Named client list includes Google, Salesforce, IBM, Microsoft, GE, Caterpillar and Nestle Purina, which signals comfort with the standards of large enterprise commercial events. Biography highlights First blind executive to graduate Harvard Business School’s leadership program. Author of Blind Ambition: How to Go from Victim to Visionary, HarperCollins Leadership, 2021. Creator of the Blind Ambition Framework, a five-step methodology applied across sales, leadership and culture programmes. Fortune 500 finance and sales executive credited with directing strategies tied to $45 billion in technology contracts. Built the first CRM software for visually impaired users. Keynote clients include Google, Salesforce, IBM, Microsoft, GE, Caterpillar, Nestle Purina and Amgen. Biography Resilience as a commercial topic has a credibility problem. Most speakers in the category sit on the personal side of the stage, helpful for a culture day, harder to programme into a sales kickoff or a senior leadership offsite. Chad Foster sits on the other side of that line. Foster lost his eyesight at twenty-one and went on to become the first blind executive to graduate from Harvard Business School’s leadership program. He then spent his career inside Fortune 500 technology companies, directing financial and sales strategies tied to $45 billion in contracts and building the first CRM software designed for visually impaired users, a project Oracle had said was not feasible. His book, Blind Ambition: How to Go from Victim to Visionary, was published by HarperCollins Leadership in 2021 and sets out the Blind Ambition Framework, a five-step methodology now used inside Google, Salesforce, IBM, Microsoft, GE, Caterpillar and Nestle Purina. He has delivered it more than 200 times to over 175,000 attendees across six continents. The reason buyers programme him into senior commercial settings is that the framework is presented as an operating discipline for performance under pressure, not a story about overcoming adversity. The personal account is the proof. The argument is about how leaders sustain judgement and revenue when the conditions stay hard for longer than the playbook assumes. Key speaking topics Resilience as a commercial leadership capability Performance under sustained pressure Sales leadership and revenue under disruption Mindset and decision-making for senior teams Inclusion and diversity as competitive advantage Change leadership and culture under strain Ideal for Sales kickoffs and CRO-led revenue events Senior leadership offsites and executive development programmes Culture, inclusion and people leadership conferences with a commercial audience Technology and financial services firms running multi-year transformation Audience outcomes A structured five-step framework for sustaining performance through disruption. A clearer language for resilience that travels into a sales and commercial setting. Specific tools for reframing setbacks into operating decisions. Renewed conviction at senior level on the link between mindset and revenue performance.

Why organisations work with Brent Adamson He co-authored the two books that redefined how serious B2B organisations think about commercial effectiveness; the Challenger thesis is now the reference point most large sales transformations are measured against. His research at CEB and Gartner, conducted over nearly two decades with thousands of B2B sales organisations, gives him a dataset on buyer behaviour that almost no individual practitioner can match. He gives commercial leaders a specific diagnosis of why win rates fall in complex deals, decision complexity, information overload, implementation uncertainty and value opacity, and a vocabulary their teams can act on. He works at the boundary between sales and marketing, which is where most B2B revenue problems actually live, and addresses both functions as one commercial system. His sensemaking and buyer-confidence work has moved the conversation past closing technique into the harder question of how customers come to a decision they will defend internally. Biography highlights Co-author, The Challenger Sale (Portfolio, 2011) and The Challenger Customer (Portfolio, 2015), with Matthew Dixon, Pat Spenner and Nick Toman. Chief storyteller for CEB, now Gartner’s, sales, marketing and customer service practices, 2003 to 2022; Distinguished Vice President at Gartner. Current Global Head of Research, Advisory and Communities at Ecosystems, a SaaS platform for collaborative customer value management. Harvard Business Review contributor, including “Sensemaking for Sales” (January to February 2022) and “Traditional B2B Sales and Marketing Are Becoming Obsolete” (2022). Originator, with colleagues, of the Mobilizer profile, Buyer Enablement and Customer Decision Confidence as working concepts in B2B sales. MBA, University of Michigan Ross School of Business; PhD in Applied Linguistics, University of Texas; former faculty member at Michigan State University. Biography The Challenger Sale argued, on the basis of CEB research across thousands of B2B reps, that the best performers do not build relationships and then sell. They teach, tailor and take control of the conversation. Published in 2011, it became the reference text for a generation of sales transformation programmes. That book was the first chapter of a longer argument. With The Challenger Customer in 2015, Adamson and his co-authors turned their attention from the seller to the buyer, showing that the average B2B purchase now involves more than five stakeholders and that consensus, not persuasion, is the binding constraint. The Mobilizer, the stakeholder willing to drive change inside their own organisation, became the figure most B2B commercial teams now train to find. From 2003 to 2022, Adamson served as chief storyteller for CEB, later Gartner, where he held the role of Distinguished Vice President. His “Sensemaking for Sales” article in the Harvard Business Review set out the next step in the work: in markets saturated with information, the seller’s job is to help the buyer make sense of what they already know, not to add to the pile. He now leads research, advisory and communities at Ecosystems, a SaaS platform for collaborative customer value management. The throughline across two decades is the same question. What does an effective commercial organisation look like when the buyer has more information than they can use and less confidence than they need to act on it? Key speaking topics B2B sales effectiveness and the Challenger model Buyer enablement and customer decision confidence Sensemaking as a commercial discipline Mobilizers and consensus selling in complex B2B deals The sales and marketing operating system Commercial leadership for digital-first buyers Ideal for Chief revenue officers, chief sales officers and chief commercial officers leading B2B sales transformation Chief marketing officers in B2B environments aligning demand and revenue functions Sales enablement and sales operations leaders rebuilding methodology and training Boards and executive teams reviewing the commercial model in complex, multi-stakeholder markets Audience outcomes A clear diagnosis of why complex B2B deals stall, framed around decision complexity, information overload, implementation uncertainty and value opacity A working vocabulary for buyer enablement, sensemaking and customer decision confidence that sales and marketing teams can apply together A concrete picture of the Mobilizer profile and what it changes about how teams qualify and pursue accounts A sharper view of where the commercial organisation needs to invest next, beyond seller skills, into how customers actually buy

Why organisations work with Willie Jolley Cavett Award winner, the National Speakers Association’s highest honour and an award given to one peer-elected member per year. Few keynote speakers active today carry that level of inside-the-profession validation. Worked with Ford Motor Company during its 2006 to 2009 turnaround period; former Ford CEO Alan Mulally endorsed the book that came out of that work. A named framework, Setback to Comeback, that gives leadership teams a shared language for how to behave when the business is under pressure, not just inspiration in the room. Sustained media platform on SiriusXM and Radio One puts him in front of senior business audiences weekly, so his frame is already familiar to many of the executives he speaks to. Equally credible with a senior executive room and a wider all-employee audience, which matters for clients running town halls, sales kickoffs and culture events off the back of restructure. Biography highlights Cavett Award, National Speakers Association, 2023; first African American man to receive it. Presidential Lifetime Achievement Award, January 2023, for sustained voluntary service. Inductee, NSA Speaker Hall of Fame (CPAE Council of Peers Award of Excellence). Author of five books including A Setback Is A Setup For A Comeback and Turn Setbacks Into Greenbacks, the latter endorsed by former Ford CEO Alan Mulally. Host, The Willie Jolley Wealthy Ways Show on SiriusXM Channel 141, with companion podcast distributed on iHeart Radio, C-Suite Radio, Spotify and Apple Podcasts. Engaged by Ford Motor Company during the Mulally era turnaround; corporate client list includes Walmart, Verizon, Marriott, Johnson and Johnson, Coca-Cola and Prudential. Biography Ford was burning through cash in 2006 when Alan Mulally arrived as CEO. The turnaround that followed is now a business school case. Jolley was inside that period as a regular speaker to Ford teams, and the work formed the spine of Turn Setbacks Into Greenbacks, a book Mulally went on to endorse. That engagement still defines how serious operators read his work: practical content for leaders managing pressure, not a stage act. His core proposition is a framework called Setback to Comeback. Across five books, including A Setback Is A Setup For A Comeback and An Attitude of Excellence, he treats resilience as a leadership discipline that can be taught, with named steps. Vision. Decision. Action. Desire. That gives leadership teams a shared vocabulary for how to behave when the numbers are bad and the workforce has stopped trusting the announcements. The credibility inside the speaking profession is unusual. In 2023 the National Speakers Association awarded him the Cavett, its highest honour, voted by peers and given to one member a year. He was the first African American man to receive it. The same year he received the Presidential Lifetime Achievement Award for voluntary service. Earlier in his career, Toastmasters International named him one of the outstanding five speakers in the world. The platform compounds the message. The Willie Jolley Wealthy Ways Show runs weekly on SiriusXM, interviewing business leaders and operators. By the time he walks on a corporate stage, the framework is already in circulation with the audience. Key speaking topics Resilience and recovery after organisational setback Leadership through change and restructure Attitude and performance in high-pressure teams Personal effectiveness and self-leadership Workplace culture and engagement Sales force motivation and renewal Excellence as an operating discipline Ideal for Leadership teams running restructure, integration or cost programmes that have fatigued the workforce CHROs and culture leads booking all-employee town halls or post-restructure resets Sales leaders running annual kickoffs where the team needs renewed conviction, not new product slides Public sector and faith-aligned audiences where a motivational frame is welcomed alongside leadership substance Audience outcomes A named four-step framework, Vision, Decision, Action, Desire, that leaders can apply to their own situation the same week A reset in how the audience reads setback inside their own organisation Specific behavioural moves a manager can take with a struggling team A lift in collective conviction at the moment a leadership team most needs it A shared reference point that survives past the event and into team conversations

Why organisations work with Peter Nelson He has run the same flagship influence programme at Henley Business School for over fifteen years, which means executive cohorts arrive at a method that has been stress-tested across hundreds of senior leaders, not a workshop assembled for the brief. He pioneered the use of professional actors in corporate influence and pitching training, and built the rehearsal-led methodology now common across UK executive education before it was standard practice. His client base spans law firms, asset managers, oil majors, professional services, the European Commission and Army HQ, which gives him a working vocabulary for influence in highly regulated, technically complex and politically sensitive environments. He works at the level of behaviour and live performance, not frameworks: leaders rehearse the actual conversation, board moment or client pitch they will face, with feedback in the room. Biography highlights Executive Fellow, Henley Business School; lead faculty on the “Influence and Impact” programme for over 15 years. Member of the Executive Faculty, Southampton Business School. Works with Cambridge Judge Business School, Warwick Business School and Duke Corporate Education on senior executive development. Pioneered the use of professional actors in business roleplay for influence and pitching training in the 1990s. Client roster includes Man Group, BP, BMW, Motorola, Allen & Overy, Baker & McKenzie, Barclays, Deloitte, ING, McLaren, the NHS, the European Commission and Army HQ. Signature programmes: Influence and Impact, Influencing and Negotiating, Business Pitching, Client Relationship Management, Team Effectiveness. Biography Most executive education on influence stops at the framework. Leaders leave with a model of stakeholder mapping or persuasion archetypes, then walk into a board meeting and revert to slides. The gap between knowing the theory and behaving differently in the room is the practical problem of senior communication, and it is the problem Peter Nelson has spent more than three decades working on. At Henley Business School, where he is an Executive Fellow, Nelson has led the “Influence and Impact” programme for over fifteen years. The same method now runs across Cambridge Judge Business School executive clients, Warwick Business School corporate cohorts, Duke Corporate Education and Southampton Business School, where he sits on the Executive Faculty. Cohorts include senior partners in global law firms, asset managers, professional services boards and policy leaders inside the European Commission and Army HQ. The methodology is distinctive in its mechanics. Nelson brought professional actors into corporate influence and pitching training in the 1990s, before it was standard, so leaders rehearse the actual conversation they will face: the regulator briefing, the new business pitch, the board update, the difficult client renewal. Feedback is delivered live, in the moment, on behaviour rather than theory. The result is a body of practice rather than a body of writing. Clients include Man Group, BP, BMW, Motorola, Allen & Overy, Baker & McKenzie, Barclays, Deloitte, ING and McLaren, and Nelson is most often booked when an organisation has identified that its senior people are technically excellent and commercially under-converting in the moments that matter. Key speaking topics Influence and persuasion at senior levels Executive presence and leadership impact High-stakes business pitching Negotiation skills Senior client relationships Presentation skills for leaders Team effectiveness Ideal for Partners and senior leaders in law, professional services and asset management preparing for client pitches and renewals Executive committees and boards developing presence and senior communication capability Sales, business development and relationship management leaders selling to sophisticated buyers HR and L&D heads commissioning executive development on influence, negotiation and leadership impact Audience outcomes A concrete sense of how senior audiences read presence, and what to change in the next conversation that matters Sharper command of the pitch, the board update and the negotiation set-piece, rehearsed against live feedback rather than discussed in abstract Specific tools for moving from technical credibility to commercial conversion in client-facing moments A working vocabulary for coaching their own teams on influence and impact after the session

Why organisations work with James Sinclair He runs the playbook he teaches. The Partyman Group is a roughly GBP 40 million portfolio across childcare, leisure, food and beverage, and heritage brands that he owns and operates, not advises. He has a concrete thesis on why price-led consumer businesses fail, set out in The Experience Business, and can show operators how to apply it inside their own units. He has done the hardest part of growth through acquisition in public: the 2023 rescue of Party Pieces from administration is a documented case study in buying a broken consumer brand and absorbing it. He raised GBP 700,000 from 21 lenders at 20 years old without venture capital, and has built every subsequent business on cash flow. Founders who are bootstrapped or PE-averse hear their own constraints in his story. He is direct, funny, and pitched at operators rather than boardrooms. Audiences of SME owners, franchisees, and consumer brand teams tend to leave with something they can action on Monday. Biography highlights Founder and CEO, Partyman Group: soft play centres, Twizzle Tops Day Nurseries, Marsh Farm Animal Adventure Park, Rossi Ice Cream, a grade II listed hotel, and Party Pieces. Acquired Party Pieces from the Middleton family out of administration in May 2023. Author of The Millionaire Clown and The Experience Business: Why Price-Focused Businesses Fail And What Winners Do Instead. Host of James Sinclair’s Business Broadcast podcast and a long-running YouTube channel focused on business operating decisions. Built the group without venture capital, funded through cash flow and lender-backed acquisitions. Speaks regularly across the UK and Europe to entrepreneur, SME, and franchise audiences. Biography Party Pieces was insolvent and more than GBP 2.5 million in debt when James Sinclair bought it out of administration in May 2023, adding the Middleton family’s party supplies brand to a portfolio that already included soft play centres, nurseries, a farm park, and Rossi Ice Cream. That kind of deal sits at the centre of how he has built the Partyman Group: find a distressed consumer business, buy it cheaply, and fold it into an operating model designed around experience rather than discounting. The group now reports turnover in the region of GBP 40 million. Sinclair built it without venture capital, starting at 16 as a children’s entertainer and, at 20, raising GBP 700,000 from 21 separate lenders to open his first soft play centre in Basildon. The first location hit GBP 1 million turnover inside a year. Every subsequent acquisition has been funded on cash flow and operator credibility, not equity rounds. His book The Experience Business sets out the thesis that underpins all of it: price-focused consumer businesses lose because customers are buying a feeling, and the winners are the operators who invest in the moments that feeling depends on. The Millionaire Clown, his earlier book, is the operator’s version of the same argument told through the businesses he has bought, broken, and fixed. What buyers get when they book him is not a strategist commenting on a sector. It is an owner-operator describing, specifically, how he grew a multi-brand consumer group through acquisition, what he overpaid for, what he did not, and how he keeps experience from degrading as the portfolio scales. The register is closer to a founders’ workshop than a keynote, which is why he tends to land well with SME and franchise audiences. Key speaking topics Growth through acquisition in consumer businesses Buying and turning around distressed brands Experience-led differentiation over price competition Building multi-brand portfolios without venture capital Cash flow, profitability, and operator discipline Customer acquisition for consumer and leisure brands Entrepreneurship and founder-led scaling Ideal for SME founders and owner-operators scaling consumer businesses Franchise networks and multi-site leisure, hospitality, and childcare operators M&A and corporate development leads working on distressed consumer assets Entrepreneur conferences, business schools, and founder communities Audience outcomes A working mental model for when to compete on experience and when price still matters A concrete view of how to evaluate a distressed consumer business before buying it Operator-level tactics for protecting customer experience as a portfolio adds brands A bootstrapped founder’s case for funding growth through cash flow and lenders rather than equity Specific stories, including Party Pieces, that audiences can pattern-match against their own deals

Why organisations work with Cyril Jamelot He has launched products that reached scale inside the world’s most demanding FMCG marketing machines: Coke Light Lemon at Coca-Cola, Nalu, and Alpro Light at Danone Alpro. The storytelling discipline he teaches is the one he used on shelf, not a theoretical model. Two TEDx talks at TEDxULB, “Offering your soul, a disruptive marketing strategy” and “From silver to gold”, show him able to hold a serious commercial argument in a 15-minute format that translates directly to a keynote stage. His book I love marketing: The soul of tomorrow’s Marketing is yours sets out a thesis that brand love is built through specific narrative practice, not adjectives, and gives senior commercial teams a shared vocabulary for what their content is actually for. He delivers in French and English to international audiences, with more than 200 conferences across 10 countries; useful for European groups running cross-market brand or sales kick-offs. Through CECYDI and Morphoblue he is still operating as a consultant and researcher, so the material in the room is current commercial practice, not retrospective. Biography highlights Former marketing executive at Coca-Cola and Danone Alpro, with product launches including Coke Light Lemon, Nalu and Alpro Light. Founder of CECYDI, a marketing and communications agency, and principal of Morphoblue, a market research agency. Author of I love marketing: The soul of tomorrow’s Marketing is yours, Les secrets du Storytelling Stratégique and Ils étaient là. Two TEDx talks delivered at TEDxULB on marketing strategy and the senior consumer market. More than 200 conferences delivered across 10 countries in French and English. Marketing and communication faculty in business schools. Biography Coke Light Lemon, Nalu and Alpro Light all reached shelf because someone inside the marketing teams at Coca-Cola and Danone Alpro could explain, in a sentence a buyer would repeat, why the product mattered. Cyril Jamelot built that habit as an FMCG marketing executive before he ever called it storytelling. That operating background is what separates his work from agency-side storytelling consultancy. The argument running through his book I love marketing: The soul of tomorrow’s Marketing is yours is direct: brands earn attention by saying something specific about themselves, in language built for the customer, repeated across every channel the business actually controls. Adjectives and brand decks do not do this work. Narrative architecture does. He now runs two firms: CECYDI, a marketing and communications agency, and Morphoblue, a market research practice. He teaches marketing and communication in business schools, has delivered two TEDx talks at TEDxULB, and has spoken at more than 200 conferences across 10 countries in French and English. Les secrets du Storytelling Stratégique sets out the ten-step method behind the keynote material, used by sales, marketing and internal communication teams. The room he is most useful in is the commercial leadership offsite where the question is no longer what the brand says but whether anyone outside the building still recognises it. He gives marketing, sales and customer-experience teams a shared way of building a story the business can stand behind and the market will repeat. Key speaking topics Strategic storytelling for brands Brand positioning and differentiation Customer experience in retail and FMCG Sales narrative and social selling Internal communications and leadership communication Marketing innovation and product launch Ideal for CMOs and senior marketing leaders running brand refresh, repositioning or product launch programmes Sales leadership and customer-experience teams at consumer brands and B2B sellers building a narrative-driven commercial approach Internal communications leaders and HRDs needing senior leaders to communicate change more memorably European commercial offsites and kick-offs requiring a bilingual (French and English) keynote Audience outcomes A working definition of strategic storytelling that maps to commercial outputs: a launch, a campaign, a sales pitch, an internal message. A clearer view of what a brand story is for, and what it is not, with examples from Coca-Cola, Danone Alpro and other FMCG operators. A vocabulary the marketing, sales and internal communication teams can share when they argue about content. Specific moves senior leaders can use to make their own messages more repeatable.

Why organisations work with Jenk Oz A live daily feed of Gen Z behaviour. Thred.com publishes in 17 languages across 220+ countries and territories, feeding his brand advice with first-party data instead of commissioned surveys. Consulting credibility built on named client work. Thred Media has advised Coca-Cola, Google, Ford, Dunkin’, Microsoft, Snapchat, and Ogilvy on Gen Z strategy, so executive audiences engage with a working commercial operator. Primary-source Gen Z insight. Thred’s editorial team is almost entirely Gen Z, which grounds brand strategy work in lived cohort behaviour. A structural edge in data. The combination of publishing arm, Change Maker Discord community, and consulting practice generates zero- and first-party signals on emerging youth culture that traditional agencies do not hold. Biography highlights Founder and CEO of Thred Media, the Gen Z publishing and consulting business headquartered in London. Thred.com publishes in 17 languages, reaches audiences in 220+ countries and territories, and generates approximately 350,000 monthly article reads alongside 200,000+ social followers. Consulting clients include Coca-Cola, Google, Ford, Dunkin’, Microsoft, Snapchat, Ogilvy, Hilton, Meta, Universal Music Group, and Epic Games. Named on Forbes 30 Under 30 (Europe), winner of Digiday’s Future Leader Award and Greater Good Award, and recipient of a Webby/Anthem Young Leader Award in Diversity, Equity & Inclusion. Fellow of the Royal Society of Arts. Member of the Google Z-Council, Oracle for Startups, and the Microsoft Surface young entrepreneur programme. Delivered three TEDx talks and has spoken at 90+ international conferences, including Amazon AWS Summit London (where he interviewed Amazon CTO Werner Vogels), Forbes Summit Cincinnati, Vox YMS New York, Oxford University Model UN, and Brand Week Istanbul. Biography Most brand advice about Gen Z is produced from outside the generation it describes. Survey data and panel research reach brand teams after the fact, often long after the behaviour they track has moved on. Thred Media was built on the opposite principle. What became Thred Media began with a school show-and-tell by an eight-year-old Jenk Oz about the activities he was doing outside class. That project grew into iCoolKid, which was rebranded and repositioned as Thred Media in 2019. Today, Thred.com publishes in 17 languages and reaches audiences in 220+ countries, giving the business a live first-party read on what young consumers are actually doing and buying. The consulting arm applies that feed to commercial questions. Coca-Cola, Google, Ford, Dunkin’, Microsoft, Snapchat, Ogilvy, and Hilton have used Thred Media for Gen Z strategy work that draws on live behaviour from the Change Maker Discord community and the editorial desk. Recognition has followed: Forbes 30 Under 30 (Europe), the Digiday Future Leader Award, a Webby/Anthem Award in Diversity, Equity & Inclusion, and a Fellowship of the Royal Society of Arts. The commercial distinction is straightforward. He runs a functioning Gen Z business that advises major consumer brands, and he belongs to the generation he is paid to interpret. He has delivered three TEDx talks, interviewed Amazon CTO Werner Vogels at AWS Summit London, and been featured in Forbes, Business Insider, Fortune, and the Evening Standard. Key speaking topics Gen Z consumer behaviour Brand relevance and the Gen Z market Gen Z marketing strategy Youth culture and social change Digital activism and clicktivism Youth entrepreneurship The future of work through a Gen Z lens Ideal for Chief marketing officers, brand directors, and consumer strategy teams are trying to close the relevance gap with Gen Z consumers. Agencies and consultancies whose clients are asking sharper questions about youth audiences than internal research can answer. Corporate innovation and growth teams are building commercial plans that depend on reaching emerging consumer cohorts. Board and executive audiences wanting a primary source on Gen Z behaviour, not secondhand interpretation. Audience outcomes A live view of how Gen Z is actually behaving across purchase and media decisions, drawn from Thred.com’s daily publishing feed and Change Maker community. Recalibrated assumptions about the signals brands use to judge youth relevance, with examples from named client work. Specific examples of where established brands are winning and losing Gen Z attention, drawn from Thred Media’s advisory engagements. A direct read on how social change and purpose shape purchase decisions in the generation that now accounts for the largest share of emerging consumer spend.