Sales & Customer Acquisition speakers

Why organisations work with Darren Hardy He has run the operating seat, not just studied it. He led SUCCESS magazine as publisher and founding editor for eight years and built businesses before that, so the material lands with founders and CEOs rather than feeling like borrowed theory. The Compound Effect gives audiences a single, durable mental model for how small daily choices become outsized business outcomes. It survives long after the keynote ends, which is what organisations actually pay for. His 2016 Master of Influence award from the National Speakers Association places him in a lineage of fewer than a dozen people, alongside Jim Rohn, Zig Ziglar and Brian Tracy. Few current keynote speakers carry that specific credential. He has spent two decades interviewing the operators behind large companies, including Richard Branson, Howard Schultz and Jack Welch, and brings those case studies into rooms without name-dropping for its own sake. DarrenDaily gives him a live, ongoing feedback loop with hundreds of thousands of high-performers, so the content is stress-tested against what is actually working in the field rather than recycled from a book written years ago. Biography highlights New York Times and Wall Street Journal bestselling author of The Compound Effect, The Entrepreneur Roller Coaster and Living Your Best Year Ever. Publisher and Founding Editor of SUCCESS magazine, 2007 to 2015. National Speakers Association Master of Influence Award, 2016. Former executive producer of The People’s Network and chairman of The Success Training Network. Founder of DarrenDaily, a daily mentoring platform for entrepreneurs and executives. Has interviewed leaders including Richard Branson, Howard Schultz, Jack Welch and Steve Wynn. Biography Most performance problems in founder-led businesses are not strategy problems. They are execution problems dressed up as strategy problems, and they compound quietly until a growth plan stalls. Darren Hardy has spent twenty-five years working on the side of that equation that boards rarely discuss directly: the daily habits, operating rhythms and personal disciplines that separate the operators who build something lasting from the ones who do not. His argument is built from two sources. The first is his own operating career. He started his first business at eighteen and ran a company generating material annual revenue before he was thirty, before spending eight years as Publisher and Founding Editor of SUCCESS magazine, relaunching the title and running it as a business. The second is editorial. Through SUCCESS and the networks he ran before it, he interviewed a long line of senior operators, including Richard Branson, Howard Schultz, Jack Welch and Steve Wynn, and distilled what he learned into The Compound Effect, a New York Times and Wall Street Journal bestseller still in active circulation more than a decade after publication. The 2016 Master of Influence Award from the National Speakers Association is the credential that most senior buyers notice. It has gone to roughly a dozen people in the history of the profession, including Jim Rohn, Zig Ziglar and Brian Tracy, and it is not given for platform skill alone. It signals durability of ideas, something Hardy has since extended through DarrenDaily, a daily mentoring programme followed by hundreds of thousands of founders, sales leaders and executives. What a room gets from him is not motivation in the old sense. It is a specific mental model for how decisions compound, delivered by someone who has run the P&L, built the audience, and stress-tested the ideas against a live community of operators every working day. Key speaking topics Entrepreneurial performance and founder psychology Habit compounding and long-term execution discipline Leadership in fast-changing, multi-generational workplaces Productivity systems of high-performing operators Sales team performance and commercial discipline Personal leadership and daily operating rhythm Ideal for Founder-led and founder-stage businesses facing the transition from hustle to operating discipline CEOs, COOs and sales leaders running performance-driven commercial organisations Annual kick-offs, leadership offsites and sales conferences where the brief is execution, not strategy Audience outcomes A clear, durable model for how small daily choices compound into commercial outcomes A sharper view of the specific habits and rhythms that separate top operators from competent ones Case material drawn from real interviews with leaders such as Branson, Schultz and Welch, applied to the audience’s own context A concrete shift in how leaders structure their own days, weeks and quarters on returning to the business

Why organisations work with Dave Noll He brings a working television creator’s instinct for what survives a pitch room, drawn from selling 60-plus series and more than 3,500 episodes to global networks. The Chopped origin story is a usable case study in persistence. The format was rejected by Food Network before becoming one of the longest-running cooking competitions on US television and earning a James Beard Award. His credentials sit outside the usual corporate speaker pool, which makes the message about creative risk land differently with sales and innovation audiences who have heard the standard versions. He frames innovation as a commercial discipline rather than an ideation exercise, focused on what gets bought, what gets renewed, and what scales internationally. Biography highlights Co-creator of Chopped (Food Network, 2009 to present); franchise inducted into the Culinary Hall of Fame. Two-time Emmy Award winner and two-time Gracie Award winner. Chopped won the James Beard Award for Best Television Series in 2012. Co-founder of Keller Noll, a New York-based format development company with international productions across Canada, France, Germany, Japan, Spain, South Africa, Turkey and the United States. Creator of America Says (Game Show Network), No Kitchen Required (BBC America), Rocco’s Dinner Party (Bravo), Beat the House (HGTV), Face The Truth (CBS) and Punchline (FOX). Signed a first-look deal with Boat Rocker in 2021, reported in Deadline. Biography Chopped was rejected by Food Network the first time it was pitched in 2007. The same concept, brought back months later, became one of the longest-running cooking competition formats on US television, has aired since 2009, was inducted into the Culinary Hall of Fame and won the 2012 James Beard Award for Best Television Series. The producer behind it is Dave Noll, co-founder of Keller Noll, a New York-based format development company he runs with Cleve Keller. Together, they have created and sold more than 60 television series and produced over 3,500 episodes, with productions filmed across eight countries and a 2021 first-look deal with Boat Rocker. His value to a commercial audience is the working knowledge of what it takes to get an idea past the people who say no for a living. That includes America Says on Game Show Network, No Kitchen Required on BBC America, Rocco’s Dinner Party on Bravo, Face The Truth on CBS, and the wider game-show and competition portfolio that the partnership has built since 2007. For sales, marketing and innovation teams, his contribution is closer to a master class in commercial creativity than a leadership talk. He works in an industry where every pitch is graded on what audiences will actually choose to watch, and brings that discipline into rooms where corporate innovation often loses contact with the customer. Key speaking topics Innovation as a commercial discipline Creative persistence and pitch resilience Turning rejected ideas into market-ready products Storytelling and format thinking for brand teams Sales performance and customer-centred creativity Team-level creative culture in deadline-driven environments Ideal for Sales and revenue leadership audiences working on creative differentiation Marketing, brand and innovation teams inside consumer-facing organisations Corporate offsites and annual kick-offs that want a non-corporate voice on creativity and commercial risk Higher education and association audiences focused on entrepreneurship and media Audience outcomes A concrete example of how a category-defining product survives repeated rejection before reaching the market A working producer’s perspective on what makes a creative idea commercially durable Practical reference points from inside one of television’s most successful format development partnerships Renewed conviction in pushing creative work through internal gatekeepers without diluting it

Why organisations work with David Atkins Twenty-two years commanding New York State Police operations across Westchester County, including a Ground Zero deployment and incident command at the 2020 US Open at Winged Foot, give him direct authority on decision-making when the stakes are real New York State Trooper of the Year (2003) and New York State Investigator of the Year (2007) are named credentials from a credible body, not bureau adjectives The “One Decision Away” framework gives audiences a structured Assess, Address, Act sequence they can apply the next morning, not a story without a takeaway He pairs command experience with a documented commercial track record, having built a 1,400-person direct sales organisation into the top 0.5% of his company, which lets him speak credibly to sales floors as well as leadership rooms Biography highlights Retired Captain, New York State Police, 22 years of service Commanded all NYSP operations for Westchester County, overseeing reported 400,000 to 500,000 annual 911 calls New York State Trooper of the Year, 2003 New York State Investigator of the Year, 2007 Ground Zero first responder, 11 September 2001 Incident Commander, 2020 USGA US Open at Winged Foot Golf Club Author, “The Leveled Up Life: The No Excuse Blueprint to Live Up to Your Fullest Potential” Biography Most leadership content about pressure is written by people who have read about it. Atkins commanded New York State Police operations for Westchester County for more than two decades, with reported call volumes of close to half a million 911 incidents a year. The decisions were live, the consequences immediate, and the audience for those decisions was the public. That operational record sits behind his keynote work. He was a Ground Zero first responder on 11 September 2001, ran undercover units against organised crime and trafficking, and served as Incident Commander for the 2020 US Open at Winged Foot Golf Club. He was named New York State Trooper of the Year in 2003 and New York State Investigator of the Year in 2007. After retiring from law enforcement, Atkins built a 1,400-person international direct sales organisation through Beachbody, reaching the top 0.5% of the company by earnings. The commercial track record matters because it shows the same decision-making pattern applied outside a command environment, which is why sales and revenue audiences book him alongside leadership programmes. His book, “The Leveled Up Life: The No Excuse Blueprint to Live Up to Your Fullest Potential”, sets out the “One Decision Away” framework he uses on stage: Assess the single decision creating maximum momentum, Address the obstacle, Act with public commitment. The framework is the through-line buyers can point to when they need a keynote that leaves a structured takeaway rather than an emotional one. Key speaking topics Decision-making under pressure Resilience and stress management Leadership in high-stakes environments Sales performance and direct selling discipline Personal accountability and the “One Decision Away” framework First responder leadership lessons Ideal for Sales kick-offs and revenue conferences looking for credibility on personal performance Leadership programmes for line managers and frontline supervisors who carry decision risk First responder, healthcare and public safety audiences HR, talent and SHRM-style audiences focused on resilience and engagement Audience outcomes A named decision-making sequence (Assess, Address, Act) audiences can take into the next working week Concrete examples of command-level decision-making from policing, 9/11 response and major event security A reframed view of what counts as an “excuse” inside their own teams Practical language for talking about composure and accountability without slipping into wellness clichés

Why organisations work with David Avrin He names, in operational detail, the specific behaviours and processes that cause customers to leave. His 24-reason framework in Why Customers Leave gives commercial and operations teams a working diagnostic, not a slogan. He separates customer service from customer experience and makes the distinction commercially useful. Service is what staff do; experience is what customers feel about the entire buying journey, including everything that happens before a human is involved. His content is built for revenue-facing teams: sales, marketing, customer success, frontline operations. It translates directly into process changes, not cultural aspirations. He has delivered keynotes for the commercial leadership of organisations including Toyota, Johnson & Johnson, and Fidelity Investments, and frames customer experience in the terms those rooms respond to: margin and retention. Forbes named Why Customers Leave one of its Top 10 Books of 2019. The book is published in six languages and is used as a reference text by CX teams internationally. Biography highlights Author of seven books, including Ridiculously Easy to Do Business With, The Morning Huddle, and Why Customers Leave (and How to Win Them Back) Why Customers Leave named one of Forbes’ Top 10 Books of 2019, published in six languages Certified Speaking Professional (CSP) and Global Speaking Fellow, the two highest professional designations in the global speaking industry Recent keynote clients include Toyota, Johnson & Johnson, Hilton, Fidelity Investments, and RE/MAX, with two main-stage appearances at the Million Dollar Round Table Has delivered keynotes in 28 countries, including Singapore, Dubai, London, Mumbai, Johannesburg, Buenos Aires, Bangkok, Melbourne, and Barcelona A 25-year body of work on customer experience and commercial differentiation in saturated markets Biography Most customer-facing organisations now compete in markets where the buyer has effectively unlimited substitutes a click away. The cost of being slightly harder to deal with than a competitor has changed. It used to be measured in complaints. Now it is measured in defection. David Avrin has spent twenty-five years working on the operational side of that problem. His seven books, including Why Customers Leave (and How to Win Them Back), named one of Forbes’ Top 10 Books of 2019, and Ridiculously Easy to Do Business With, are practitioner texts. They name the specific points in a buying journey where customers disengage, and what commercial teams can do about each one. That commercial register comes from the rooms he works in. Avrin’s recent keynote clients include Toyota, Johnson & Johnson, Hilton, Fidelity Investments, and RE/MAX, and he has twice taken the main stage at the Million Dollar Round Table. He makes the case for customer experience in the language of margin and retention. He holds CSP and Global Speaking Fellow designations, the two senior credentials in the international speaking industry, and has delivered keynotes in 28 countries. The argument running through Avrin’s work is that service quality is now table stakes. The remaining differentiator is friction, every avoidable obstacle between a prospect’s intent and their purchase, and between a customer’s need and its resolution. Removing it is harder, slower, and more commercially valuable than most organisations recognise until they lose share. Key speaking topics Customer experience strategy Friction reduction in buying journeys Customer retention and defection Sales and revenue growth Customer service versus customer experience Ease and convenience as competitive advantage Ideal for Chief customer officers, CX directors, and customer success leaders rebuilding the post-sale experience CMOs and commercial directors under pressure to defend margin in saturated categories Sales, service, and frontline operations teams responsible for the moments where customers decide to stay or leave Franchise networks, retail organisations, and multi-site businesses needing consistency in customer experience across locations Audience outcomes A working diagnostic of where customers are silently leaving and why A clear separation between customer service and customer experience, and the commercial implications of each Specific friction points to remove in their own buying and service journeys A reframing of customer experience as a revenue and retention lever rather than a service-quality metric

Why organisations work with David Brownlee Practical playbooks aimed at the frontline rep and the floor manager, not the boardroom. The content is built to be used on Monday morning, not filed in a strategy deck. Cross-sector range: the same core method has been delivered inside Harley-Davidson, McDonald’s, HP, Oakley, Google and LinkedIn, which is unusual in customer-service speaking. A named book with a commercial publisher (Morgan James) and a defined method, the Rockstar Customer Service Training Program, that organisations can extend beyond a single keynote. Direct lineage from Tony Robbins coaching, which shows in the delivery: high-energy, audience-driving, designed to land with sales floors and service teams rather than analysts. Concrete techniques on the two things service teams ask for most: building rapport in the first 30 seconds of a call, and recovering an upset customer without escalating cost. Biography highlights CEO of The Brownlee Group Consulting and founder of the Rockstar Customer Service Training Program. Author of “Rockstar Service. Rockstar Profits” (Morgan James Publishing) and “Customer Service Success: The 6 Keys To Deliver A World-Class Experience”. Former business coach and seminar leader for Tony Robbins, with more than 7,500 one-on-one coaching sessions on record. Clients include Harley-Davidson, HP, Oakley, McDonald’s, Google and LinkedIn, with testimonials from named executives at each. Featured in Time, People and Success magazines, and across ABC, NBC, ESPN and CBS. LinkedIn Learning instructor with courses on customer service, remote work and leadership. Biography The cost of poor customer service is rarely on a single line in a P&L. It shows up as churn, refund volume, escalations to senior management, and the slow erosion of repeat business that quietly resets the cost of acquisition. David Brownlee built a career around the part of that problem leaders can actually move: the behaviour of the person on the phone, in the showroom, behind the counter. He is CEO of The Brownlee Group and the founder of the Rockstar Customer Service Training Program. His book “Rockstar Service. Rockstar Profits”, published by Morgan James, sets out a method for building rapport quickly, handling unhappy customers without inflating the resolution cost, and turning routine transactions into repeat ones. A second title, “Customer Service Success”, extends the same logic into a six-key framework for service operations. Earlier in his career he worked as a business coach and seminar leader inside Tony Robbins’ organisation, and that delivery DNA is visible in the work. The keynotes are practical and high-energy, and they are designed to be used the next day by the people who actually serve customers. His client base spans Harley-Davidson, McDonald’s, HP, Oakley, Google and LinkedIn, with named executive testimonials from each. For organisations whose growth depends on frontline behaviour rather than abstract strategy, his contribution is straightforward: a structured, repeatable way to make service interactions a source of revenue rather than a cost line. Key speaking topics Customer service excellence Customer experience and retention Sales rapport and communication Frontline team training Leadership of service organisations Peak performance for sales teams Ideal for Heads of customer service, contact centre directors and operations leaders Sales leaders running B2C and dealer-network teams Franchise and multi-site service businesses (retail, hospitality, automotive, restaurants) Sales and customer-service kick-off events for frontline staff and their managers Audience outcomes A specific method for building rapport with a customer in 30 seconds or less. A repeatable approach to handling upset customers that lowers escalation and refund costs. Sharper distinction between what drives short-term satisfaction and what drives repeat purchase. A shared service language that managers and frontline staff can use after the event. Practical talking points to take into the next team huddle or sales meeting.

Why organisations work with David Meerman Scott He wrote the book that reset the category. The New Rules of Marketing and PR sits in its ninth edition, has been translated into 29 languages, and is standard reading inside marketing functions worldwide. When he speaks to a commercial team, they are hearing from the person who named the model they already use. He coined Newsjacking, now in the Oxford English Dictionary, and turned it into a repeatable method for injecting a brand into live news cycles without a campaign budget. He has been inside HubSpot’s growth story since 2007, when the company had fewer than ten employees, and continues as its Marketer in Residence. The playbook he talks about is one he helped build in practice. Fanocracy, his Wall Street Journal bestseller with Reiko Scott, gives commercial leaders a second framework: how to turn customers into fans, and fans into a growth engine that competitors cannot copy. He sits on advisory boards across software, AI, and live-music businesses, which keeps his material in front of current commercial problems rather than recycled case studies. Biography highlights Author of more than a dozen books, including The New Rules of Marketing and PR (9th edition, 29 languages), Fanocracy, Real-Time Marketing and PR, Marketing the Moon, and Marketing Lessons from the Grateful Dead. Coined “Newsjacking”; the term entered the Oxford English Dictionary in 2017. HubSpot advisory board member since 2007 and current Marketer in Residence. Keynotes and masterclasses delivered on all seven continents and in more than 45 countries, for clients including Cisco, HP, SAP, Google, Microsoft, Ford, PwC, NASDAQ, McKesson, the US Air Force, and the US Marine Corps. Advisor and board member to emerging companies including Eloqua (IPO 2012, acquired by Oracle), NewsWatch KK (acquired by Yahoo Japan), and GrabCAD (acquired by Stratasys). Serves on the advisory boards of the Grateful Dead Archive at UC Santa Cruz and the voter-registration nonprofit HeadCount. Biography The shift that matters in marketing is not a tool, it is a timing problem. Buyers move through most of a purchase decision on their own, using search, social, and peer networks, before a seller is ever involved. David Meerman Scott built his career by naming that shift and giving commercial teams a way to work inside it. The New Rules of Marketing and PR, first published in 2006 and now in its ninth edition, turned a set of emerging practices into a coherent model: publish useful content, reach buyers directly, and abandon the campaign calendar as the organising unit of marketing. The book has been translated into 29 languages and is now treated as a standard reference inside marketing functions from Fortune 500 incumbents to early-stage software companies. Real-Time Marketing and PR and Newsjacking extended the argument into live events and breaking news, and gave the commercial world a new vocabulary for opportunistic reach. His credibility is not only editorial. He has been on the HubSpot advisory board since 2007, when the company had fewer than ten employees, and remains its Marketer in Residence. He sat on the board of Eloqua through its IPO and sale to Oracle, and on NewsWatch KK through its sale to Yahoo Japan. With his daughter Reiko Scott he wrote Fanocracy, a 2020 Wall Street Journal bestseller that moved the conversation from reach to fandom, and gave leaders at companies like Hagerty, MeUndies, and HubSpot a framework for building customer communities that behave like a compounding asset. When Scott walks into a sales kickoff or a marketing leadership offsite, the value is compression. He has already tested these ideas across more than 45 countries, all seven continents, and hundreds of commercial teams, and he will tell a CMO in the room which parts of the playbook are load-bearing and which are noise. Key speaking topics Modern marketing strategy and the new rules of marketing and PR Newsjacking and real-time marketing Content-led sales and social selling Fanocracy and customer community as a growth engine Digital buyer behaviour and the shift from campaigns to always-on Marketing leadership inside high-growth technology companies Ideal for CMOs, marketing directors, and heads of brand rebuilding their function for a post-campaign buying journey. Chief Revenue Officers and sales leaders running kickoffs where marketing and sales need one shared operating model. Founders and leadership teams at growth-stage software, services, and consumer businesses looking for a repeatable customer-acquisition method. Corporate communications and PR leaders modernising earned-media strategy around live news and owned content. Audience outcomes A clear read on where their current marketing and sales model is leaking pipeline, and which specific tactics to retire. A working definition of Newsjacking and Real-Time Marketing, with concrete examples of how to execute both inside a regulated or conservative organisation. The Fanocracy framework for converting buyers into repeat advocates, with named examples from Hagerty, MeUndies, HubSpot, and HeadCount. A sharper view of what a modern marketing and sales operating rhythm looks like day to day, not as an annual plan. Practical language to align a CMO, CRO, and CEO on what good looks like in the next twelve months.

Why organisations work with Dominic Colenso The IMPACT framework (six elements of confident communication) and the Six Ds (Discover, Distil, Design, Drill, Deliver, Debrief) give organisations a named, repeatable method for high-stakes communication. The same toolkit scales from graduate intake to executive committee. Dominic trained as a director at the Royal Academy of Dramatic Art and starred opposite Sir Ben Kingsley in the Hollywood remake of Thunderbirds. The acting techniques he teaches in the room are the ones he was paid to use professionally on screen and on the stages of The National Theatre and The Royal Court. He is unusually effective with the audience most communication coaching fails: detail-focused subject matter experts in technology, finance and professional services who command technical credibility and need to convert it into commercial influence. For eight years Dominic has been the lead communication coach on Paysafe Group’s Front Runner programme, working with more than three hundred fintech professionals across successive international cohorts. His YouTube channel on communication and pitching has accumulated over 2.9 million views, and audiences frequently arrive at keynotes already familiar with the frameworks. Biography highlights Played Virgil Tracy in the 2004 Hollywood remake of Thunderbirds, opposite Bill Paxton and Sir Ben Kingsley. Trained as a director at the Royal Academy of Dramatic Art; subsequently taught acting at RADA, Drama Centre London and Guildford School of Acting. Author of IMPACT (Rethink Press) and Cut-Through: The Pitch and Presentation Playbook (Practical Inspiration Publishing, 2025), shortlisted for The Business Book Awards 2026. Founder and Head Performance Coach of In Flow Training; lead communication coach on Paysafe Group’s Front Runner programme. Performed at The National Theatre and The Royal Court; on screen in BBC period dramas and feature film. Delivered the TEDx talk “The Power of Telling Your Story” at TEDxVitoriaGasteiz; host of the Why Life’s A Pitch podcast; contributor to Big Think, Fast Company and Entrepreneur UK. Biography When the 2004 Hollywood remake of Thunderbirds went to camera, Bill Paxton played Jeff Tracy and Sir Ben Kingsley played The Hood. Virgil Tracy, the brother who pilots Thunderbird 2, was a 22-year-old Dominic Colenso. The discipline he absorbed on that set, and on the stages of The National Theatre and The Royal Court, is the foundation of his current work. Most communication training works in adjectives. Be confident. Be clear. The actor’s craft works in mechanics: what the voice does under pressure, how the eyes hold a room, how a story is structured so it lands in the time available. Two books distil that craft into frameworks organisations can apply without a drama degree. IMPACT (Rethink Press) sets out six elements of confident communication. Cut-Through (Practical Inspiration Publishing, 2025), shortlisted for The Business Book Awards 2026, walks through the Six Ds of pitch and presentation: Discover, Distil, Design, Drill, Deliver, Debrief. The audience best served by this method is the one most communication coaching struggles with. Technical experts in finance, technology, and professional services are paid for the depth of their knowledge, then asked to distil it for a board, a client, or a 200-person sales kick-off. Across eight years Dominic has led the communication coaching on Paysafe Group’s Front Runner programme, working with more than three hundred fintech professionals in successive international cohorts. Named clients also include John Lewis & Partners, Mars, Abbott, Kerry Group, Benenden Health, British Council, the Co-op, Gallagher, and the National Sales Conference. Beyond the keynote and coaching work, the method has its own distribution. His YouTube channel has accumulated over 2.9 million views on communication and pitching content, and his writing on pitching and presentation appears in outlets including Fast Company and Big Think. The Why Life’s A Pitch podcast interviews business and creative figures, including Daniel Priestley, about how they used storytelling to get where they are. The 2017 TEDx talk “The Power of Telling Your Story” remains in active circulation, including on US college course reading lists. Key speaking topics High-stakes communication Pitch and presentation craft Sales storytelling Executive presence and gravitas On-camera communication Leadership communication under pressure Translating technical depth into commercial influence Ideal for Sales leadership and revenue teams preparing for high-stakes pitches, kick-offs and renewal conversations. Senior leaders preparing keynotes, town halls or investor presentations where the room matters. Heads of L&D and CHROs investing in communication and presence as part of leadership development. Subject matter experts in finance, technology and professional services who need to convert depth into influence. Audience outcomes A named six-step method for designing and rehearsing any high-stakes pitch or presentation. Specific physical and vocal techniques for holding attention and composure when the stakes are highest. A structured approach to distilling complex or technical material into messages an audience can act on. A shared vocabulary for giving and receiving feedback on communication, so the gains continue after the session.

Why organisations work with Donald Miller He built the most widely adopted messaging framework in the market. Over a million business leaders have used the StoryBrand SB7 model, and companies including Chick-fil-A, Intel, TOMS Shoes, Tempur Sealy, and Trek Bicycles have applied it to live commercial work. He gives marketing and sales teams a shared vocabulary. The hero, guide, plan, and call-to-action structure gets a CMO, a founder, and a field rep aligned on the same customer story inside one session. He is a practitioner, not a consultant-at-a-distance. Miller runs StoryBrand, Business Made Simple, and Coach Builder, and the frameworks he teaches from stage are the ones his own companies run on. He translates narrative theory into revenue mechanics. The work connects story structure directly to website copy, sales emails, and lead generation assets that teams can ship the week after the keynote. He is a New York Times bestselling author whose books have stayed on the list collectively for more than a year, which means a room of senior marketers arrives already familiar with the thesis. Biography highlights CEO of StoryBrand, Business Made Simple, and Coach Builder. Author of Building a StoryBrand (2017) and Building a StoryBrand 2.0 (HarperCollins Leadership, 2025). Author of Marketing Made Simple and How to Grow Your Small Business: A 6-Step Plan. New York Times bestselling author; books have sold millions of copies and spent more than a year on the list collectively. StoryBrand framework adopted by Chick-fil-A, Intel, TOMS Shoes, Trek Bicycles, Tempur Sealy, Pantene, Zaxby’s, and Ford/Lincoln. Earlier bestselling memoirs include Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close; Blue Like Jazz was adapted for film and premiered at SXSW. Biography Most companies talk about themselves when they should be talking about their customer. The StoryBrand framework, built by Donald Miller and laid out in Building a StoryBrand and its 2025 revision, forces that correction by borrowing the mechanics of narrative: a hero with a problem, a guide with a plan, a call to action, and stakes on both sides of the decision. The framework is now standard equipment in growth teams. More than a million leaders have run their messaging through the SB7 model, and named companies including Chick-fil-A, Intel, TOMS Shoes, Trek Bicycles, and Tempur Sealy have used it on live commercial work. What distinguishes the approach is not the use of story as metaphor, it is that the output is operational: a BrandScript that rewrites a homepage, a sales email, and a lead magnet in the same language. Miller runs the companies that teach it. He is CEO of StoryBrand, Business Made Simple, and Coach Builder, and the playbooks he takes to the stage are the ones his own businesses use to acquire customers. That closes the gap between theory and execution that most marketing speakers leave open. Before StoryBrand, Miller wrote the New York Times bestsellers Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close. Blue Like Jazz was adapted for film and premiered at SXSW. The craft training those books represent is what makes the business work land: a CEO learning StoryBrand is being taught by someone who spent two decades writing narrative for general readers before applying it to commercial messaging. Key speaking topics StoryBrand messaging framework Marketing and customer acquisition Sales communication and conversion Brand clarity Small business growth Narrative in commercial strategy Ideal for CMOs, marketing directors, and brand leads responsible for messaging across a product or service portfolio Founders and CEOs of small and mid-sized businesses where the leader still owns the brand voice Sales leaders whose teams need a shared structure for prospect conversations and follow-up Agency and consulting networks who want a common framework across client engagements Audience outcomes A working vocabulary, hero, guide, problem, plan, stakes, for diagnosing any piece of marketing that is not converting A clear view of why customer-centric messaging outperforms feature-led messaging in measurable sales terms Practical editing instincts that apply immediately to websites, email sequences, and sales scripts A shared internal language that aligns marketing, sales, and leadership on the same customer story Confidence to cut the clutter from existing brand assets rather than adding more of it

Why organisations work with Willie Jolley Cavett Award winner, the National Speakers Association’s highest honour and an award given to one peer-elected member per year. Few keynote speakers active today carry that level of inside-the-profession validation. Worked with Ford Motor Company during its 2006 to 2009 turnaround period; former Ford CEO Alan Mulally endorsed the book that came out of that work. A named framework, Setback to Comeback, that gives leadership teams a shared language for how to behave when the business is under pressure, not just inspiration in the room. Sustained media platform on SiriusXM and Radio One puts him in front of senior business audiences weekly, so his frame is already familiar to many of the executives he speaks to. Equally credible with a senior executive room and a wider all-employee audience, which matters for clients running town halls, sales kickoffs and culture events off the back of restructure. Biography highlights Cavett Award, National Speakers Association, 2023; first African American man to receive it. Presidential Lifetime Achievement Award, January 2023, for sustained voluntary service. Inductee, NSA Speaker Hall of Fame (CPAE Council of Peers Award of Excellence). Author of five books including A Setback Is A Setup For A Comeback and Turn Setbacks Into Greenbacks, the latter endorsed by former Ford CEO Alan Mulally. Host, The Willie Jolley Wealthy Ways Show on SiriusXM Channel 141, with companion podcast distributed on iHeart Radio, C-Suite Radio, Spotify and Apple Podcasts. Engaged by Ford Motor Company during the Mulally era turnaround; corporate client list includes Walmart, Verizon, Marriott, Johnson and Johnson, Coca-Cola and Prudential. Biography Ford was burning through cash in 2006 when Alan Mulally arrived as CEO. The turnaround that followed is now a business school case. Jolley was inside that period as a regular speaker to Ford teams, and the work formed the spine of Turn Setbacks Into Greenbacks, a book Mulally went on to endorse. That engagement still defines how serious operators read his work: practical content for leaders managing pressure, not a stage act. His core proposition is a framework called Setback to Comeback. Across five books, including A Setback Is A Setup For A Comeback and An Attitude of Excellence, he treats resilience as a leadership discipline that can be taught, with named steps. Vision. Decision. Action. Desire. That gives leadership teams a shared vocabulary for how to behave when the numbers are bad and the workforce has stopped trusting the announcements. The credibility inside the speaking profession is unusual. In 2023 the National Speakers Association awarded him the Cavett, its highest honour, voted by peers and given to one member a year. He was the first African American man to receive it. The same year he received the Presidential Lifetime Achievement Award for voluntary service. Earlier in his career, Toastmasters International named him one of the outstanding five speakers in the world. The platform compounds the message. The Willie Jolley Wealthy Ways Show runs weekly on SiriusXM, interviewing business leaders and operators. By the time he walks on a corporate stage, the framework is already in circulation with the audience. Key speaking topics Resilience and recovery after organisational setback Leadership through change and restructure Attitude and performance in high-pressure teams Personal effectiveness and self-leadership Workplace culture and engagement Sales force motivation and renewal Excellence as an operating discipline Ideal for Leadership teams running restructure, integration or cost programmes that have fatigued the workforce CHROs and culture leads booking all-employee town halls or post-restructure resets Sales leaders running annual kickoffs where the team needs renewed conviction, not new product slides Public sector and faith-aligned audiences where a motivational frame is welcomed alongside leadership substance Audience outcomes A named four-step framework, Vision, Decision, Action, Desire, that leaders can apply to their own situation the same week A reset in how the audience reads setback inside their own organisation Specific behavioural moves a manager can take with a struggling team A lift in collective conviction at the moment a leadership team most needs it A shared reference point that survives past the event and into team conversations

Why organisations work with Fredrik Eklund He has built and scaled one of the highest-grossing residential real estate teams in the United States, with $4.6B in sales in 2022 and $3.77B in 2023, so his advice on client acquisition and closing is grounded in operator-scale results rather than theory. The Sell, his New York Times bestselling book with Penguin’s Avery imprint, gives audiences a named, testable ten-step framework for personal selling and pitching, which turns the keynote into a tool the team can use on Monday. A decade on Bravo’s Million Dollar Listing New York gave him unusual fluency in performing under pressure and building a personal brand in public, a capability most commercial leaders are now being asked to develop themselves. He speaks from a dual-market perspective, having built businesses in both Stockholm and Manhattan and having worked previously at SEB across London, Singapore, and Tokyo, which plays well with global sales audiences who want more than a US-only view. His core argument, that everyone in a client-facing organisation is already in sales whether they realise it or not, lands with audiences beyond the sales team itself, including founders, partners, and professional-services leaders. Biography highlights Co-founder, with John Gomes, of the Eklund Gomes Team at Douglas Elliman, reported as the top-producing residential real estate team in the US in recent years. Author of The Sell: The Secrets of Selling Anything to Anyone (Avery, 2015), a New York Times bestseller also released in Sweden and the UK. Original cast member of Bravo’s Million Dollar Listing New York from its 2012 launch through 2022, across nine seasons of MDLNY and two seasons of Million Dollar Listing Los Angeles. Co-star of Bravo’s Bethenny and Fredrik spin-off with Bethenny Frankel in 2018. Recipient, with John Gomes, of Douglas Elliman’s 2021 ICON Award for cumulative career sales of over $15B. Background in finance at SEB in Stockholm, London, Singapore, and Tokyo, and studies at the Stockholm School of Economics, before relocating to New York to build his real estate career from scratch. Biography The Eklund Gomes Team at Douglas Elliman closed $4.6B in residential real estate in 2022 and $3.77B in 2023, figures that place it near the top of any serious ranking of US real estate teams. Fredrik Eklund co-founded that business with John Gomes. The scale matters because it is the evidence base for everything he says on stage about sales, client trust, and building a personal brand in a market where every competitor looks equally credible on paper. Eklund arrived in Manhattan in his mid-twenties with a finance CV from SEB in Stockholm, London, Singapore, and Tokyo, and no real estate contacts. Within a year he was nominated for Rookie of the Year by the Real Estate Board of New York. The through line from that start to today’s team is a clear operating idea: in commoditised markets, the product is the seller. The Sell, published by Penguin’s Avery imprint in 2015 and a New York Times bestseller, sets out that idea as a ten-step framework covering authenticity, pitch construction, negotiation, and closing. A decade on Bravo’s Million Dollar Listing New York, from its 2012 premiere through his departure in 2022, turned Eklund into one of the most recognisable sales figures in American business media. It also taught him something less obvious that keynote audiences value. Senior people in client-facing roles, founders, partners, and relationship leaders, are now expected to carry a visible public profile. Eklund has been practising that craft, on camera and at scale, longer than most. For corporate audiences, the argument lands most sharply on two questions leaders are already asking. How do we train our best people to behave like owners of the client relationship rather than executors of a process, and how do we build the kind of personal credibility that moves a deal before the pitch starts. Eklund answers both from inside a live commercial operation, not from a classroom. Key speaking topics Personal selling and the close Personal brand for commercial leaders Client acquisition in commoditised markets Sales culture and high-performance teams Entrepreneurship and business building Negotiation and pitch craft Real estate and luxury markets Ideal for Sales kick-offs and revenue leadership offsites, particularly in financial services, real estate, professional services, and luxury sectors Partner, MD, and client-facing leader events where personal brand and relationship ownership are on the agenda Founder, entrepreneur, and growth-stage audiences building a commercial operation from scratch After-dinner and awards-night formats where a high-recognition keynote with commercial substance is wanted Audience outcomes A named ten-step framework from The Sell that teams can map directly onto their own pitch, pipeline, and closing process A sharper sense of what “personal brand” means in practical, revenue-linked terms, rather than as a social media activity Specific tactics for opening, holding, and closing a high-stakes client conversation in a commoditised market A harder view of what separates a top-tier sales operation from an average one, drawn from inside a team that has closed billions in annual volume Energy and confidence that translates into action the following week, not a feel-good moment that fades

Why organisations work with Jacco van der Kooij He built the operating language that serious SaaS revenue teams already use. Bowtie, SPICED and Revenue Architecture are not proprietary curiosities; they are the common vocabulary at companies like DocuSign, Uber Eats, Adobe and MURAL. His work treats go-to-market as a designed system, not a set of sales tactics. Leadership teams leave with a structural view of acquisition, retention and expansion as one connected revenue engine. He has operating credibility from inside enterprise technology. Senior roles at Kontiki, Qumu and Technicolor sit underneath the frameworks, so the advice is grounded in execution, not theory. He is published where serious readers look. Harvard Business Review (with Frank V. Cespedes of Harvard Business School) and a shelf of best-selling books including Revenue Architecture and Blueprints for a SaaS Sales Organization. He advises the capital side, not just the operating side. Growth advisory to Notion Capital, Reach Capital, Astella and Storm Ventures gives him a cross-portfolio view of what compounds and what breaks. Biography highlights Founder of Winning by Design, a go-to-market consulting and training firm working with hundreds of recurring-revenue companies worldwide. Creator of the Bowtie customer-journey model, the SPICED qualification framework and the Revenue Architecture operating model. Author of Revenue Architecture (2023) and co-author of Blueprints for a SaaS Sales Organization and The SaaS Sales Method series. Co-author with Frank V. Cespedes of the Harvard Business Review article “Hiring Star Salespeople Isn’t the Best Way to Grow” (February 2016). Clients and training partners include Uber Eats, DocuSign, Adobe, MURAL, Hewlett Packard Enterprise and OwnBackup. Growth advisor to Notion Capital, Reach Capital, Astella and Storm Ventures. Keynote speaker at Dreamforce, SaaStock Dublin, SaaS Growth London, MarketingProfs and RD Summit Brazil. Biography Recurring revenue rewrote the economics of B2B software, but most companies still run sales, customer success and marketing as separate departments with separate targets. Winning by Design, the firm Jacco van der Kooij founded in 2012, exists to correct that. The core of his work is a set of frameworks that have become standard vocabulary inside serious SaaS revenue teams. The Bowtie extends the funnel into onboarding, adoption and expansion, so leadership can see acquisition and retention as one connected system. SPICED gives every customer-facing function a shared qualification model. Revenue Architecture, the 2023 textbook of over 250 diagrams and blueprints, ties the two into an operating design for recurring-revenue growth. His authority is grounded in operating history before it is grounded in publishing. Senior sales and strategy roles at Kontiki, Qumu and Technicolor sit underneath the frameworks. Harvard Business Review published his co-authored work with Frank V. Cespedes of Harvard Business School on why hiring star salespeople is a weaker growth lever than organisational design, a piece that now reads as the seed of the larger thesis. Today his focus is how compounding growth systems behave under AI. He advises executive teams and venture capital firms, including Notion Capital, Reach Capital, Astella and Storm Ventures, on redesigning go-to-market operating models where probabilistic modelling and AI-enabled workflows replace linear funnel thinking. The training side of the business has equipped revenue teams at Uber Eats, DocuSign, Adobe, MURAL and Hewlett Packard Enterprise with the same operating language. Key speaking topics Revenue Architecture for recurring-revenue businesses The Bowtie customer-journey model SPICED qualification and customer conversations Go-to-market operating design for B2B SaaS AI-enabled go-to-market and probabilistic growth modelling Sales organisation design and scaling Executive growth governance Ideal for CROs, CCOs, VPs of Sales and VPs of Customer Success rebuilding the revenue engine around recurring revenue B2B SaaS founders and executive teams moving from founder-led selling into scaled, systematised go-to-market Venture capital firms and boards overseeing growth-stage portfolio companies Corporate transformation leaders inside enterprise technology businesses shifting to subscription or consumption models Audience outcomes A shared operating language across sales, marketing and customer success that replaces siloed vocabulary. A structural view of the full customer journey through the Bowtie, from acquisition into retention and expansion. A working grasp of SPICED as a qualification and conversation model any customer-facing team can deploy. A clearer read on where AI meaningfully changes go-to-market design and where it is overclaimed. Specific diagnostic questions leadership teams can use to locate the actual bottleneck in their growth system.

Why organisations work with Jake Havron He treats influence as a learnable skill with named components (motivators, decision methods, body language, congruence), not a personality trait, which gives sales and leadership teams something they can actually practise. He has trained inside revenue-heavy environments rather than seminar rooms, including real estate organisations reporting $300M to $1.6B in annual sales and the HVAC contractor audience at ACCA 2024. His material is built for entrepreneurial and mastermind audiences, GoBundance, MentorBox, 180 Elevate, where the bar for application is high and theory does not survive the room. The framework targets the gap between effort and persuasion that most sales managers describe but cannot name: why two reps with identical scripts close at different rates. Biography highlights Founder of Dream Life Mastery Company and co-founder of FORDIFY, a personal branding agency whose clients include Life Time Fitness. Keynote speaker at the ACCA 2024 conference, addressing roughly 1,000 HVAC contractors on leading with influence. Trainer for GoBundance, MentorBox, 787 Coffee Co. and 180 Elevate Nonprofit. Has worked with real estate sales organisations reporting between $300M and $1.6B in annual revenue. Co-leads the ITfactor Mentorship Program with speaker Emily Ford. Background as a registered nurse before moving into business strategy and speaking. Biography Most sales and leadership development still treats influence as a soft skill, something either you have or you do not. Havron’s argument is the opposite. Influence has structure. People shift their decisions for identifiable reasons, and a salesperson or leader who cannot name those reasons is guessing in the room. His “4 Pillars of Influence” framework, motivators, decision methods, body language and congruence, is built around that claim. Each pillar names a variable a practitioner can read in a live conversation and adjust. It is a working model for people whose income depends on whether the person across the table moves. The audiences he trains tend to be commercially exposed: real estate teams in the $300M to $1.6B revenue range, mastermind communities like GoBundance, and trade audiences such as the ACCA 2024 contractor conference. He also co-founded FORDIFY, a personal branding agency that has worked with brands including Life Time Fitness, and runs the ITfactor Mentorship Program with Emily Ford. Havron’s path into the work is unusual. He was a registered nurse before building Dream Life Mastery Company and moving full-time into strategy and keynote work. The clinical background shows up in how he teaches: behaviour first, theory second, and a bias toward what a person can actually do differently on Monday morning. Key speaking topics Influence in sales Influence in leadership Self-leadership and personal effectiveness Sales team performance Communication and persuasion Entrepreneurial leadership Ideal for Sales leaders and high-performing sales teams in revenue-driven sectors Entrepreneur and founder communities, mastermind groups, and scale-up leadership audiences Franchise and channel-partner audiences where influence sits at the centre of the commercial model Front-line managers stepping into senior leadership roles for the first time Audience outcomes A named, four-part vocabulary for influence that teams can apply in live sales and leadership conversations. The ability to read motivators and decision methods in a counterpart, not just deliver a script. A separation between influence and pressure tactics, and a working sense of why the second tends to backfire. Specific adjustments leaders can make in body language and congruence when the room is not moving with them.