James Poulter
AI & Voice Technology Expert & Future of Work & Innovation Culture Speaker
James Poulter is the founder and CEO of Vixen Labs one of the UK’s leading Voice Technology companies and is a thought-leader and speaker on Innovation Culture, the Future of Work and Emerging Technologies including the Metaverse.
Full Profile
James Poulter – Digital Marketing Expert and Head of AI & Innovation at House 337
James Poulter is a distinguished digital marketing professional and technology expert, currently serving as Head of AI & Innovation at House 337. He is a recognized thought-leader and speaker on Innovation Culture, the Future of Work, and Emerging Technologies, including Artificial Intelligence.
As a leading authority in Conversational AI Technologies, James is the founder and former CEO of Vixen Labs, one of the UK’s leading Voice Technology companies acquired by House 337 in 2023. He has extensive expertise in the ethical application of AI, corporate adoption of advanced systems such as ChatGPT and GPT-4, and integrating conversational AI into marketing and business strategies.
Earlier in his career, James led The LEGO Group’s Emerging Platforms & Partnerships team within the Digital Consumer Engagement division. There, he explored new technologies, platforms, and partnerships to enhance LEGO’s digital engagement with customers, shoppers, and consumers worldwide.
He also headed LEGO’s Social Media team for LEGO Life, the company’s safe social network for children, which launched globally in 2017 and grew to more than 2 million active users. LEGO Life quickly became the world’s first large-scale, secure platform where kids could share content and interact creatively.
In addition to overseeing innovative features such as LEGO Life’s emoji keyboard, custom characters, and moderation systems, James managed LEGO’s global partnership with GIPHY. Under his leadership, the LEGO channel reached over one billion GIF views in its first year.
Before joining LEGO, James worked at several of the world’s top marketing, advertising, and PR agencies, including Edelman and Ogilvy. He led digital, mobile, and social campaigns across EMEA and globally, delivering new business initiatives and campaigns for clients such as Diageo, Unilever, Bose, PayPal, HP, and Adobe.
James went on to establish Vixen Labs as one of Europe’s leading strategy consultancies and development studios for voice assistants and conversational AI. As CEO and Co-Founder, he played a key role in positioning the company as a premier full-service voice agency. Vixen Labs specialized in voice consultancy and design, helping brands leverage voice-first technology and conversational interfaces for impactful communication and engagement.
From its beginnings with just two team members, Vixen Labs expanded to more than 20 employees in just three years—even amid a global pandemic—before being acquired by House 337 in December 2023.
Outside of his professional career, James serves as an advisor to the Church of England’s Digital Board and supports a number of charities, entrepreneurs, and start-ups.
Talks
As the field of artificial intelligence continues to grow and evolve, we are seeing major players like Google, Amazon, and Meta entering the space and competing with OpenAI for dominance in the area of large language models (LLMs). This competition is driving innovation which is great news for businesses looking to leverage the power of AI. But what is coming? When can you expect this to really impact the way you work? Why is it important to learn more and embrace these technologies, and how can you benefit from the new wave of AI? In this speech, James Poulter looks at how the future is arriving fast and how you can use it, and how it can impact any industry from heath, tech, retail, and education.
This engaging keynote talk explores how marketers can harness the power of conversational AI and generative models to enhance their marketing strategies and connect with customers on a deeper level. James will guide the audience through the essential human skills needed to effectively leverage AI, demonstrating how AI can help create personalized experiences, improve customer support, and optimize marketing efforts. He will also discuss the necessary organizational changes to successfully integrate AI within marketing teams, while fostering a culture of innovation, collaboration, and ethical responsibility. Join James to discover how embracing AI-driven marketing can lead to increased sales performance, better ROI, and stronger brand loyalty.
The Digital Revolution has already changed the way we work and communicate with our clients, but the future of the workplace has faced further challenges with the impact of COVID-19. In this presentation James Poulter looks at how you can continue to build a culture of innovation and what will need to change in order for companies to evolve to the new ways of working. Using some real-life examples from his time at Lego, Edelman and Ogilvy, James looks at what new controls (CTL) will need to be in place to allow a return to work. What will need to be altered (ALT) to allow your team to innovate, work together and still maybe work from home with a new work/life balance – and what will need to deleted (DEL) from previous ways of working. There is no choice now to innovate – innovate is essential to survive.
What happens when Alexa wants to divest her shares at Amazon? Or Siri wants to get baptized? We are living in a world where the AIs we live with every day take steps towards general intelligence. At the same time we want ever more functionality out of our devices, yet must give up more privacy to get there. In this session JP examines the potential pitfalls and prospects of a more technologically enabled world – through the lens of it’s impact on our morals and values.
In this presentation James takes you into the not too distant future to look at the real impact of new and advancing existing technologies and how they will impact individuals lives in a 24 hour period and what long term benefits they will bring.
The Executive ChatGPT Mastery course is a comprehensive 90-minute session designed to equip executives and professionals with the skills and knowledge to integrate ChatGPT into their daily workflows. This course will demonstrate how to leverage ChatGPT to enhance meetings, summarize and organize information, and function as a personal assistant. The session will emphasize ethical and mindful usage of ChatGPT, ensuring participants can confidently set up and utilize this tool in their work environments.
Course Objectives:
• Understand the capabilities and limitations of ChatGPT.
• Learn how to use ChatGPT to enhance and run meetings.
• Master techniques for summarizing and organizing information and data.
• Explore how ChatGPT can serve as a personal assistant.
• Discover use cases in marketing, PR, content creation, and social media.
• Gain confidence in setting up and managing ChatGPT for team success.
Key Takeaways
– Practical Skills to integrate CHATGpt into Daily Workflows
– Enhanced meeting management and information organisation techniques
– Knowledge of ethical considerations in AI Usage
– Readiness to set up and operate CHATGPT instances for team success