Mónica Muriel
Founder and CEO of Zurita and Nest Solutions. Expert in sustainability and circular economy.
Mónica Muriel is an entrepreneur with over 15 years of experience working in the fashion industry and social impact businesses in different parts of the world. She is the founder and CEO of Zurita Madrid and NEST Solutions, two companies that aim to have a positive impact on the planet from a sustainability perspective.
Full Profile
Mónica Muriel: Champion of Sustainable Fashion & Business Transformation
Mónica Muriel is an internationally recognised entrepreneur, keynote speaker, and sustainability strategist, whose expertise sits at the intersection of fashion innovation and purpose-driven impact. As Founder and CEO of Zurita Madrid and NEST Solutions – both B Corp-certified brands – Mónica is dedicated to delivering transformative sustainability for organisations and the planet alike.
With over 15 years’ experience leading fashion and impact businesses from Shanghai to Madrid, Mónica brings unique hands-on knowledge of Asian supply chains, blockchain-enhanced traceability, and critical global certifications. Her dual B2B and B2C background enables her to deliver actionable strategies for circular economies, regenerative business models, and scalable best practices, helping clients stay ahead of evolving regulations and meet the challenges of responsible sourcing and waste reduction.
What Clients Gain
- Expert guidance in end-to-end supply chain sustainability, from materials sourcing to finished product, with a special focus on transparency, ethical business, and environmental standards.
- Solutions for regulatory compliance and future-proofing operations by adopting circular and regenerative practices that improve competitiveness and brand reputation.
- Proven frameworks for driving innovation, engaging internal teams, and fostering collaboration between suppliers, partners, and customers across diverse markets.
- Inspiring thought leadership on leveraging fashion’s cultural power to advance women’s rights, equality, and collective responsibility for positive change.
Mónica holds an Executive MBA from HULT Business School and a double degree in Law and Business Administration from Madrid’s Autónoma University. Her speaking and consultancy engagements empower leaders to tackle sustainability challenges, including waste, compliance, traceability, and cultural change, making her a sought-after partner for businesses aiming to be a true force for good.
Talks
Sustainability is portrayed as an act of belief. It questions whether we believe in our ability to save the planet and if it’s worth attempting to prevent what seems inevitable. It emphasizes the power of faith to move mountains and the importance of visualizing a sustainable future.
This topic delves into the history of fashion as a cultural transformation and its correlation with women’s rights. Clothing throughout history symbolizes the societal role of women, their perception, and self-perception. Understanding this history is crucial in the pursuit of equality and advocating for women’s rights.
Mónica discusses improving business models through better practices of circular and regenerative economies while staying ahead of new regulations. Embracing circularity as the new norm is essential for maintaining competitiveness.
As we move towards a world where companies contributing to societal and environmental improvement are rewarded, understanding the sustainable landscape and identifying areas for improvement become crucial.
Mónica emphasizes aligning marketing strategies with sustainability, recognizing the current market’s primary need—producing and consuming within the planet’s limits.
This explores how future fashion will be influenced by global economic contexts, planetary challenges, and an increasingly virtual and global world.
Analyzing the primary drivers influencing fashion throughout history, considering art, science, society, and innovations in silhouettes and forms. The aim is to anticipate the industry’s direction for professionals in the field.