Amar Latif

Most organisations hold inclusion at the level of values and policy. Very few have turned it into a commercial mechanism that shapes how teams are built and how products are sold. The harder question is how difference becomes what generates the outcome.

Amar Latif OBE is a blind entrepreneur and broadcaster who helps organisations turn inclusion into commercial advantage, drawing on two decades of building Traveleyes, the tour operator he founded to pair blind and sighted travellers worldwide.

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Why organisations work with Amar Latif

  • He has spent twenty years running an inclusion business that makes commercial sense. Traveleyes pairs blind and sighted travellers worldwide and has twice been voted Best Accessible Holiday Company at the British Travel Awards, in 2019 and 2020.
  • His corporate CV gives him credibility with a board. Before founding Traveleyes he was Head of Commercial Finance at BT, and he makes the commercial case for inclusion in the language a board expects to hear it in.
  • The lived experience is specific and substantial. Amar has retinitis pigmentosa and lost 95% of his sight by 18, and has spent his career building and running an organisation inside that constraint.
  • Mainstream media recognition earns audience attention before he speaks. Regular BBC presenter, first blind contestant on Celebrity MasterChef UK, and appointed OBE in the 2023 King’s Birthday Honours for services to the visually impaired and entrepreneurship.

Biography highlights

  • Founder and Chief Executive of Traveleyes, the world’s first commercial tour operator pairing blind and sighted travellers on group holidays worldwide; established 2004.
  • Appointed OBE in the 2023 King’s Birthday Honours for services to the visually impaired and entrepreneurship.
  • President of The Ramblers, Britain’s largest walking charity, since April 2023; patron of SeeAbility and of the Rafiki Thabo Foundation.
  • Inaugural recipient of the Stelios Disabled Entrepreneur Award (2007), presented by Sir Stelios Haji-Ioannou in partnership with Leonard Cheshire Disability.
  • Presenter across BBC and Channel 4, including Beyond Boundaries, River Walks (Royal Television Society Yorkshire Best Single Documentary, 2019), Travelling Blind, Pilgrimage: The Road to Istanbul, How to Get Fit Fast; first blind contestant on Celebrity MasterChef UK (2020).
  • BSc (Hons) Mathematics, Statistics and Finance, University of Strathclyde; former Head of Commercial Finance at BT.

Biography

Traveleyes was founded in 2004 on a single commercial insight: that blind and sighted travellers could be paired on the same group holiday, with sighted guests receiving discounted travel in exchange for describing what they see. Twenty years later, the company has twice been voted Best Accessible Holiday Company at the British Travel Awards, and the insight has held up.

Amar Latif built the business after leaving a role as Head of Commercial Finance at BT. The route from commercial finance into inclusive travel is unusual, and it gives him the language to make the commercial case for inclusion to a board.

The authority on resilience comes from a specific set of circumstances. Amar has retinitis pigmentosa and had lost 95% of his sight by 18. After a BSc in Mathematics, Statistics and Finance at the University of Strathclyde, he trained as an accountant and worked his way up to Head of Commercial Finance at BT before founding Traveleyes.

A parallel broadcasting career runs across BBC One, BBC Two and Channel 4, including Beyond Boundaries, Travelling Blind, Pilgrimage: The Road to Istanbul, How to Get Fit Fast, and his appearance as the first blind contestant on Celebrity MasterChef UK. He was appointed OBE in the 2023 King’s Birthday Honours for services to the visually impaired and entrepreneurship, and serves as President of The Ramblers, Britain’s largest walking charity.

Key speaking topics

  • Inclusive leadership
  • Disability inclusion as commercial strategy
  • Entrepreneurial resilience
  • Risk and decision-making under constraint
  • Customer experience in underserved markets
  • Purpose-driven organisations

Ideal for

  • Chief People Officers, CHROs and heads of diversity, equity and inclusion
  • Boards and executive teams building the commercial case for inclusion
  • Entrepreneurship and innovation forums
  • Customer experience and service design leaders

Audience outcomes

  • A commercial case for inclusion built to hold up in a board or CFO conversation
  • Specific examples of how inclusion shapes service design and customer experience in underserved markets
  • A reset on how to think about risk when there is no stable precedent
  • A narrative that changes how senior audiences talk about inclusion back in the business

Videos

Testimonials

This has been the most inspiring and touching presentation I have ever experienced in my twenty five years of working in this company.
HR Director, BT
Amar’s speech ‘Obstacles! I Can’t See Any Obstacles’ was a hugely inspiring keynote address, which was both motivational and uplifting. We have received extremely positive feedback from audience members, with a number being so touched by his personal story that they would be keen to see him come back to Goldman Sachs in the future so that he can share his story with a wider audience.
Global Diversity Manager, Goldman Sachs
I wanted to thank you for speaking to us at Barclays Capital. It was great to meet you and we have had some really positive feedback from the attendees, all of whom found your talk incredibly motivating. As a result we have boosted our Disability Awareness Forum membership significantly and we will be able to build on this for future events.
Equality & Diversity Director, Barclays Capital
I cannot thank you enough. I can say with confidence that Amar’s speech was the highlight of the day for many - I believe it is going to be something that people will be talking about for a long time!
Allergan
So good to see you yesterday and thank you so much for inspiring the audience and linking it so beautifully to our behaviour of ‘Act Now’. The feedback has (as always) been exceptional.
Santander
Very inspiring, the session got the most positive feedback from our entire festival out of over 20 events. Highly relatable content aligned to our organisational aspirations. The content went well outside of our accessibility agenda by inspiring the team to break down barriers.
First Direct
The positive response and engagement we received during the event demonstrate that ODP Reach was well-received and I am in no doubt the your participation contributed significantly to this success. The event was truly inspirational, brilliantly delivered and sensitively handled.
HMRC
Your words have crystallized the resolve felt and strengthened at this UN Convention, and your wonderful words, your poetry and your humour have challenged us to make the speakers podium accessible to everyone. Thank you for providing such an inspiring close to our proceedings.
United Nations Convention, Addis Ababa
What a great session! I can’t think of anyone at Macquarie who isn’t feeling more positive and inspired after watching Amar.
Macquarie
I have done lots of briefing calls with speakers but it was obvious that Amar had really listened and taken on board what we discussed. He tailored the session right from the beginning and included our theme of superheroes into his talk, which meant that people were invested right from the start. Amar was a perfect fit for our values and I'm sure he'll inspire us all throughout.
Richmond Housing Partnership
The positive response and engagement we have received from attendees and colleagues during the event, demonstrate that ODP Reach was well-received. I am in no doubt that your participation contributed significantly to this success. I felt the event was truly inspirational, brilliantly delivered and sensitively handled.
Operational Delivery Profession, Civil Service

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