Experiencia del cliente y marketing

Why organisations work with Giuseppe Stigliano Co-author with Philip Kotler of three books on the future of retail and marketing, including Redefining Retail: 10 Guiding Principles for a Post-Digital World, giving boards a tested framework rather than a point of view. Sits on both sides of the table: Global CEO of Spring Studios, former CEO of Wunderman Thompson Italy, and Adjunct Professor at UCL, so the same person who teaches the framework has run the P&L it applies to. Named to the Thinkers50 Radar Class of 2024, the bench of emerging thinkers the Thinkers50 community expects to shape management practice. Works directly with CMOs and retail leadership on the operating consequences of AI, omnichannel and changing consumer behaviour, not the headline trends. Delivers keynotes in English, Italian, Spanish and French, with a substantial and growing share now in Spanish for audiences across Spain and Latin America. Platform experience spans more than thirty countries and both B2B and B2C audiences. Biography highlights Co-author with Philip Kotler of Retail 4.0, Onlife Fashion and Redefining Retail (Wiley, 2024); books translated into eight languages. Global CEO of Spring Studios; former CEO of Wunderman Thompson Italy; previously led a WPP EMEA team across FCA, J. Walter Thompson and Spring Studios. Thinkers50 Radar Class of 2024. Adjunct Professor of Retail and Consumer Entrepreneurship at UCL School of Management, with prior teaching at Universita Cattolica del Sacro Cuore and POLIMI Graduate School of Management. Ph.D. in Marketing and Economics; Forbes columnist and LinkedIn Top Voice. TEDx talk How To Become a Marketing Superhero with over one million views. Biography Retail used to be a question of channel. It is now a question of operating model. Consumer businesses run physical stores, e-commerce, marketplace, social commerce and emerging virtual touchpoints in parallel, often with separate leadership, separate metrics and separate technology stacks. The customer sees one brand. The organisation behaves like several. Redefining Retail, co-authored with Philip Kotler and published by Wiley in 2024, sets out ten principles for running the commercial model of a consumer business when the digital age is no longer the destination but the baseline. The argument behind the book is operational: sustainability, inclusion, working policy and AI are no longer brand topics, they are inputs into the value chain. The book sits alongside two earlier Kotler co-authorships, Retail 4.0 and Onlife Fashion, and together the three are translated into eight languages. The credibility on the operating side comes from three CEO tenures at international marketing agencies. As Global CEO of Spring Studios, Stigliano leads a creative platform with offices in London, New York, Los Angeles and Milan, serving fashion, beauty, luxury, hospitality and lifestyle clients. Before that he was CEO of Wunderman Thompson Italy and led a WPP EMEA team across FCA, J. Walter Thompson and Spring Studios. The academic side is held at UCL School of Management, where he is Adjunct Professor of Retail and Consumer Entrepreneurship. Thinkers50 named him to its Radar Class of 2024. He writes a Forbes column, holds a LinkedIn Top Voice designation, and his TEDx talk on marketing has passed a million views. In a boardroom on retail or consumer strategy, the most useful thing he brings is the dual standing: the framework being discussed is one he wrote, and the operating problem in the room is one he has had to solve as CEO. Key speaking topics The future of retail and the post-digital consumer Marketing and brand transformation Customer experience and commerce across physical, digital and virtual channels The business implications of AI for consumer-facing organisations Post-digital leadership Innovation in fashion, beauty and luxury Scaling consumer businesses internationally Ideal for CMOs and Chief Customer Officers redesigning the marketing and commerce operating model Retail, fashion, beauty, luxury and hospitality executive teams and boards Heads of digital and e-commerce inside consumer businesses moving past pilot-stage AI Innovation, transformation and strategy leads in consumer industries Audience outcomes A working vocabulary for the post-digital retail model and where it breaks current operating assumptions A framework, taken from Redefining Retail, for prioritising the ten shifts that matter most Sharper questions about where AI changes the customer-facing P&L and where it does not A clear read on how leading consumer brands are restructuring around omnichannel commerce Concrete examples drawn from his client work and CEO experience across luxury, fashion and beauty

Why organisations work with Goutam Challagalla His book “Clean Winners” (Harvard Business School Publishing, 2026) gives leadership teams a named framework – the Resonator model – for redesigning sustainability around customer value rather than compliance, using cases from Michelin, Schneider Electric, Nespresso, and John Deere. His HBR argument for “deep and narrow” AI adoption – published November-December 2025 and developed with the former global CMO of Reckitt – gives executive teams a direct counter to the scattered pilot approach that has produced cost without strategic return. He holds the dentsu Group Chair in Sustainable Strategy and Marketing at IMD – an endowed position created specifically to research the commercial impact of sustainability strategy. His case study on Nespresso’s strategic reset won the Overall Award at The Case Centre Awards and Competitions 2025, the most rigorous global recognition for real-world business teaching material, judged across the full range of business school cases worldwide. He directs IMD’s Advanced Management Program and the Strategy Governance for Boards programme, which means his frameworks are tested with C-suite executives and board directors, not MBA students. Biography highlights dentsu Group Professor of Strategy and Marketing and holder of the dentsu Group Chair in Sustainable Strategy and Marketing, IMD Business School, Lausanne Director, IMD Advanced Management Program and Strategy Governance for Boards programme; co-director, Integrating Sustainability into Strategy programme Author, “Clean Winners: Sustainability Strategy That Puts Customers First” (Harvard Business School Publishing, 2026, with Frederic Dalsace) HBR contributor: “Stop running so many AI pilots” (November-December 2025); “How to Market Sustainable Products” selected for HBR’s 10 Must Reads 2025 Maynard Award (2015), American Marketing Association; Overall Award, The Case Centre Awards and Competitions 2025 Former Principal, The Monitor Group; former Associate Dean for Executive Education and marketing department head, Georgia Institute of Technology Biography Most organisations have committed to sustainability and launched AI experiments. Few have connected either to commercial growth. Goutam Challagalla, dentsu Group Professor of Strategy and Marketing at IMD Business School, has built his research programme around exactly that gap. His book “Clean Winners” (Harvard Business School Publishing, 2026), co-authored with IMD colleague Frederic Dalsace, makes a specific and counterintuitive argument. Companies that succeed with sustainability do not ask “how do we make our products greener?” They ask “how can sustainability make our products perform better or cost less?” The book names companies that have figured this out – Michelin, Schneider Electric, Nespresso, John Deere – as Resonators. An earlier HBR article developing the same thesis was selected for HBR’s 10 Must Reads 2025. His HBR article “Stop running so many AI pilots” (November-December 2025) draws the same logic into AI strategy. Organisations that spread AI experiments across departments generate marginal efficiencies. Those that concentrate investment in a single strategic domain – going deep and narrow – generate competitive advantage. The piece was developed in part from direct work with Reckitt’s former global chief marketing officer. At IMD, Challagalla directs the Advanced Management Program and the Strategy Governance for Boards programme. His research appears in the Journal of Marketing, the Strategic Management Journal, and the Journal of Applied Psychology. His Nespresso case study won the Overall Award at The Case Centre Awards and Competitions 2025; the Journal of Marketing’s Maynard Award recognised his best paper in 2015. Before IMD, he spent twenty years at the Georgia Institute of Technology, where he served as Associate Dean for Executive Education, and was a Principal at The Monitor Group. Key speaking topics AI implementation strategy for executives and boards Sustainability as commercial growth strategy Go-to-market design in digital environments Strategy governance for boards Pricing and commercial performance Business model adaptation under digital and sustainability pressure Customer value creation through technology and sustainability Ideal for Chief marketing officers and commercial leaders responsible for growth strategy and go-to-market performance Board directors and chairs governing AI investments and sustainability commitments Executive leadership teams navigating digital transformation alongside sustainability pressure Chief strategy officers and heads of corporate development evaluating competitive positioning Audience outcomes A reframing of sustainability strategy from compliance cost to customer value driver, with named company examples and a tested framework for redesigning product and market approach A specific, evidence-based framework for AI adoption that counters the scattered pilot approach and identifies where deep investment generates strategic return Structured criteria for evaluating whether a current strategy is genuinely defensible rather than merely coherent on paper Practical guidance on what boards should be asking about AI governance – including the accountability gaps and blind spots that conventional oversight structures miss A sharper language for connecting sustainability, marketing, and AI investments to commercial outcomes in board and executive team conversations

Why organisations work with Guillem Graell He ran brand, digital and direct-to-fan at FC Barcelona between 2017 and 2021, a period in which the club’s digital products generated over one billion euros. Few speakers have operated a P and L of that size in this category. He built Barça Studios and BarçaTV+ from scratch into a direct-to-consumer business valued at more than 250 million euros, giving him a working blueprint for content as a revenue line, not a marketing cost. He took the club’s social footprint past 400 million followers and made it the first football club with 10 million YouTube subscribers, with engagement that consistently led the global sports rankings. He is now building, not retired. As co-founder of D2F Partners he designs, operates and funds direct-to-fan brands, so the case material in any keynote is current rather than archival. He teaches brand strategy at UPF Barcelona School of Management and marketing management at ESADE, which forces him to translate operating experience into frameworks that other leaders can use. Biography highlights Chief Marketing Officer, FC Barcelona, 2017 to 2021. Co-founder and Managing Partner, D2F Partners, building direct-to-fan businesses in sport and entertainment. Founder of Barça Studios and BarçaTV+, a direct-to-consumer venture valued at over 250 million euros. Earlier brand and marketing roles at Procter and Gamble, Reckitt Benckiser, Chupa Chups, Codorniu Group and Accenture. Faculty at UPF Barcelona School of Management (Master in Brand Strategy, since 2014) and ESADE Business School (Master in Marketing Management). Industrial Engineering, Universitat Politecnica de Catalunya, and General Management Programme (PDG), IESE Business School. Biography Sports clubs were among the first consumer brands to discover that their audience was bigger than their stadium and worth more than their broadcast deal. Between 2017 and 2021, FC Barcelona had to act on that fact, and the person running brand, digital and direct-to-fan inside the club was Guillem Graell. As Chief Marketing Officer, he rebuilt the club’s commercial relationship with its supporters around a direct-to-consumer model. He founded Barça Studios and launched BarçaTV+, a venture later valued at more than 250 million euros, alongside subscription, content and product lines that pushed digital revenue past one billion euros. The social audience grew past 400 million followers, and the club became the first in football to cross 10 million YouTube subscribers. His route into that role was unusual for sport. Industrial engineering at the Universitat Politecnica de Catalunya, the General Management Programme at IESE, and brand and commercial roles at Procter and Gamble, Reckitt Benckiser, Chupa Chups, Codorniu and Accenture. The FMCG discipline of building emotional brands at scale travelled with him into one of the most-watched sporting institutions in the world. He now co-runs D2F Partners with Enric Llopart, the club’s former digital director, designing and funding direct-to-fan businesses for other sports and entertainment brands. He teaches brand strategy at UPF Barcelona School of Management and ESADE, which is where the operating playbook from Barça gets pressure-tested against other categories trying to own their audience. Key speaking topics Direct-to-consumer strategy in sport and entertainment Building and monetising LoveBrands Digital business models and content as revenue Brand transformation in legacy organisations Audience, community and fan engagement at scale Innovation in marketing and commercial models Ideal for CMOs, Chief Brand Officers and Chief Digital Officers in consumer-facing categories CEOs and boards of sports, entertainment, media and lifestyle businesses Heads of direct-to-consumer, content and digital product Marketing and growth leadership teams reframing how they own customer relationships Audience outcomes A working view of how a billion-euro digital and direct-to-fan business actually gets built and run Practical reference points for moving from audience metrics to commercial outcomes A clearer line between brand strategy, content investment and direct revenue Useful comparisons between sport, entertainment and other consumer categories trying to own the customer A confident perspective on where digital products, subscriptions and community fit inside a brand P and L

Why organisations work with Hamish Taylor Operator authority across three unrelated industries at CEO level: aviation brand at British Airways, cross-border rail at Eurostar, and retail banking at Sainsbury’s Bank, all reached before he turned 40. A specific innovation method, not a generic call to think differently. The “Masterthief” approach pairs a defined business problem with an unrelated sector that has already solved a structurally similar problem, then translates the mechanism back. Concrete cross-sector transfers he can talk through end to end: yacht interior designers brought into British Airways cabin design, Disney queue management applied to airport experience, rugby refereeing brought into banking risk and compliance. Senior advisory standing that matches the room. Chairs the EMEA advisory board for Emory University, Non-Executive Director of Chartered Brands, Trustee of the Robert T Jones scholarship, and recipient of Emory’s Sheth Distinguished International Alumnus Award. Works the full audience range, from board and CEO level to frontline operating staff, with the same material translated for each layer rather than a single fixed deck. Biography highlights Former CEO of Eurostar Group, having joined as Managing Director of Eurostar (UK) Ltd in 1997 with a remit to reverse heavy losses. Former CEO of Sainsbury’s Bank, the joint venture between J Sainsbury plc and the Bank of Scotland. Former Head of Brand Management at British Airways, responsible for First, Club World, Club Europe, Concorde and Shuttle, including the introduction of flat beds. Rail Professional Business Manager of the Year, 1998, for results at Eurostar. Sheth Distinguished International Alumnus Award, Emory University; Chair of Emory’s EMEA advisory board. Fellow of the Chartered Institute of Bankers and Fellow of the Chartered Institute of Transport. Biography Eurostar was three years old and losing money heavily when Hamish Taylor took over as Managing Director of the UK business in 1997. Within two years he was running the Eurostar Group across the UK, France and Belgium, and had been named Rail Professional Business Manager of the Year. At 36, he had already been Head of Brand Management at British Airways, where the relaunch of Club World, Club Europe and First Class included the introduction of flat beds. By the end of 1999 he had moved again, this time to run Sainsbury’s Bank as CEO, the joint venture between J Sainsbury and the Bank of Scotland. Three industries, three CEO-level remits, all before he turned 40. The pattern across them was the same: an organisation that had stopped looking outside its own sector for answers, and a customer proposition that had drifted from what the customer actually valued. That pattern is the basis of his current work. The Inspired Leaders Network titled him “Masterthief” for the way he runs innovation as a translation exercise. Yacht interior designers helped redesign aircraft cabins. Disney’s queue management informed airport experience. Rugby refereeing logic was applied to banking risk and compliance. Each transfer was a structural match between a problem and a sector that had already solved something equivalent. Today he advises corporations and governments on innovation, customer focus and people leadership, chairs the EMEA advisory board for Emory University, sits as a Non-Executive Director of Chartered Brands, and is a Trustee of the Robert T Jones memorial scholarship. Emory has recognised the work with its Sheth Distinguished International Alumnus Award. Key speaking topics Cross-sector innovation and idea transfer Customer-led business transformation Brand strategy and customer proposition design Leadership of organisational change Service innovation in regulated industries Growth strategy after a turnaround Ideal for CEOs and executive committees rebuilding a customer proposition after a structural shift in their market CMOs, brand and customer experience leaders translating strategy into operating reality Innovation, transformation and strategy leads who need a working method, not a culture talk Boards in regulated sectors looking for an external operator’s view on customer and growth Audience outcomes A specific technique for sourcing innovation from outside the sector, with worked examples from aviation, rail and banking. A clearer view of where their organisation’s customer proposition has drifted from the customer’s actual definition of value. Concrete language to describe the difference between sector benchmarking and structural problem matching. Reference cases from BA, Eurostar and Sainsbury’s Bank that translate into their own context rather than sit as anecdotes.

Why organisations work with Harold Hughes He has built a venture-backed company on blockchain infrastructure, raised more than four million dollars, and survived past the cohort year that kills most peers. The lessons are operating lessons, not theory. His Catalyst Labs curriculum has been adopted by Benedict College, the University of Texas, and Furman University, which means his programme has been pressure-tested by institutions that do not run on hype. He has a published book, A Kids Book About Blockchain, that translates Web3 into language a non-technical audience can act on. Few speakers in this space can do that without losing the substance. He is one of the few operators who has both written about social capital and used it to raise capital from inside underrepresented networks. Senior buyers get an inclusion conversation grounded in revenue, not rhetoric. Biography highlights Founder and CEO, Bandwagon, a venture-backed live-experience identity and analytics company applying blockchain to ticketing and fan data Founder of NFNTE Capital and co-founder of Catalyst Labs, a 12-week accelerator for emerging founders Author, A Kids Book About Blockchain, published by A Kids Co. and distributed by Penguin Random House Inaugural cohort, IBM Blockchain Accelerator; finalist in the Smart Dubai Office Global Blockchain Challenge BA in Economics and Political Science and MBA, Clemson University; named to Clemson’s «Roaring 10» young alumni list Angel investor with a portfolio that includes Partake Foods, Liquid Death, Athletic Greens, and Broadway productions including Stereophonic and Hell’s Kitchen Biography Bandwagon began with a simple operating problem in live entertainment. Teams and venues knew almost nothing about the people sitting in their seats, and ticket fraud was eating into the relationship. Harold Hughes built a venture-backed company that uses blockchain infrastructure to give organisers verifiable identity and analytics. Bandwagon has raised more than four million dollars from investors including Backstage Capital and the State of South Carolina, was part of the inaugural IBM Blockchain Accelerator, and acquired Seattle-based IdealSeat in 2020. The work outside Bandwagon is what gives Hughes range. As founder of NFNTE Capital and co-founder of Catalyst Labs, he runs a twelve-week accelerator for emerging entrepreneurs whose curriculum has been adopted by Benedict College, the University of Texas, and Furman University. He wrote A Kids Book About Blockchain, published by A Kids Co. and distributed by Penguin Random House, because he saw that most explanation of Web3 had been written for people who already understood it. Hughes is a serious angel investor as well as an operator. His portfolio includes Partake Foods, Liquid Death, Athletic Greens, and Broadway productions such as Stereophonic and Hell’s Kitchen. The thesis behind that activity, and behind his programmes, is that social capital is a measurable input into commercial outcomes, and that founders from under-represented backgrounds have been systematically priced out of it. That is the point he made before the diversity conversation hardened, and it is the point he can still make commercially. He holds a bachelor’s in Economics and Political Science and an MBA from Clemson University, where he was named to the «Roaring 10» young alumni list in 2019. The credentials are useful context. The argument he brings to a senior audience is that early-stage discipline, operating clarity about new technology, and access to networks are the same problem, and the people who solve all three are the ones who scale. Key speaking topics Entrepreneurship and scale-up discipline Blockchain and Web3 in the enterprise Social capital as a commercial asset Diversity in venture and founder access to capital Customer identity and data in live experience Future of technology in consumer industries Ideal for Founders, CEOs, and leadership teams of growth-stage companies looking to build durable advantage from technology and network strategy Corporate innovation, brand, and partnership leaders working with sport, music, and live-experience platforms Diversity, talent, and people leaders who want a substantive operator voice on under-represented founder economics Universities, accelerators, and entrepreneurship programmes designing curricula for first-generation and emerging founders Audience outcomes A working understanding of how blockchain creates verifiable identity and ownership in consumer settings, beyond cryptocurrency A specific method for mapping personal and organisational networks as commercial inputs, taken from the Catalyst Labs and NFNTE programmes A frank account of what it took to raise capital and survive as a Black founder in venture markets, with implications for corporate inclusion strategy A scale-up operator’s view of the decisions that separate companies that get funded from those that get acquired or close

Why organisations work with Hatem Salem Operating perspective from running an integrated communication group across Cairo and Paris since 1991, including Media Hatem Salem, Brands & Branding, Act CSR, and Global Arabian Network. Few speakers on AI in marketing have built and led the full agency stack themselves. Practical fluency in MENA consumer markets that most Western marketing speakers do not have, useful for organisations looking at brand entry, expansion, or partner work across the Arab world. Track record of building owned platforms, including Cairo Fashion Week, Cairo Mobile Film Festival, Egypt CSR Day, the International Branding Conference, and the Blue Star Award. Useful for clients thinking about brand events as a channel, not a line item. Multiple Agency of the Year awards from the International Advertising Association Egypt Chapter, including for the Smart Village and Sharm El Sheikh public service campaigns. Concrete agency credibility, not a personal-brand claim. Current focus on neuromarketing and AI in advertising creativity gives buyers a speaker who can connect behavioural science, generative tools and brand strategy in the same talk, rather than picking one lens. Biography highlights Chairman and CEO, Hatem Salem Communication Group; founder of Media Hatem Salem (1991), Brands & Branding (2000), Act CSR (2010), and Global Arabian Network (2014). Founder and President of Cairo Fashion Week, Cairo Mobile Film Festival, Egypt CSR Day, the International Branding Conference, and the Blue Star Award. Multiple Agency of the Year awards from the International Advertising Association Egypt Chapter and from the American University in Cairo. BA in Mass Communication, Cairo University; MA in Mass Communication, Press, Publicity, New Media and Cinema Science, Stendhal Grenoble 3. Former journalist and press correspondent in Paris covering European and Middle Eastern media for over five years. Has taught media, marketing, branding and advertising at Cairo University, the French University in Egypt, the British University in Egypt and the University of Grenoble. Biography The marketing function is being rebuilt twice over. AI is reshaping how creative, media and customer experience are produced, and the audience side has changed too, with attention more fragmented and brand loyalty thinner than at any point in the past two decades. Most organisations are still reasoning about this as a set of tool choices, when the real question is which parts of the marketing operation hold their shape and which get redesigned. Salem has been running marketing and communication businesses through every prior wave of this shift. He founded Media Hatem Salem in Cairo in 1991, then built out an integrated group with Brands & Branding, Act CSR, and the Global Arabian Network, working across above the line, below the line and through the line channels for clients across Egypt and the wider Arab market. The group has earned multiple Agency of the Year honours from the International Advertising Association Egypt Chapter, including for the Smart Village and Sharm El Sheikh campaigns. Alongside the agency work, he has built owned brand platforms that operate as commercial assets in their own right. Cairo Fashion Week, Cairo Mobile Film Festival, Egypt CSR Day, the International Branding Conference and the Blue Star Award all sit inside the group, giving him a working view of brand events as a channel rather than a marketing line item. Earlier in his career he worked as a Paris-based press correspondent covering European and Middle Eastern media, and held research and teaching posts at Stendhal Grenoble 3, Cairo University, the French University in Egypt, and the British University in Egypt. His current work focuses on neuromarketing, AI in advertising creativity, AI in event management, and the future of media, cinema and social platforms. The connecting thread is operational: how generative tools, behavioural science and experience design change what marketing teams actually produce, and what stays human. Key speaking topics Neuromarketing and consumer behaviour AI in advertising and creative production AI in marketing and customer experience Brand strategy in MENA and emerging markets Event platforms as brand assets The future of media, cinema and social platforms Corporate social responsibility and brand reputation Ideal for CMOs, brand directors and marketing leadership teams rebuilding the marketing operating model around AI. Boards and executive teams of consumer brands entering or scaling in MENA and the Arab market. Heads of communications, customer experience and creative agencies working through generative AI integration. Event, sponsorship and brand partnership leads rethinking the role of owned platforms. Audience outcomes A clearer view of which parts of the marketing operation are most exposed to AI redesign, and which parts hold. Working examples of neuromarketing and behavioural science applied to brand, advertising and event work. A practitioner read on the MENA market that most Western marketing voices cannot provide. A more concrete sense of how owned brand platforms function as a commercial channel. Sharper questions for CMOs and agency partners on AI in creative production, personalisation and customer experience.

Why organisations work with Henry Coutinho-Mason He brings a working method for trend-driven innovation, set out in Trend-Driven Innovation and refined across a decade as Managing Director of TrendWatching, rather than a curated list of things happening now. His second book, The Future Normal, co-written with WSJ bestseller Rohit Bhargava, gives executive audiences a structured view of the thirty shifts most likely to reshape the next decade, tailored by sector. He has delivered more than 100 keynotes and workshops across 30+ countries for Mastercard, Johnson & Johnson, Calvin Klein, Tata, Siemens, Google, HP and Marriott, so the material is already pressure-tested on senior corporate audiences. His AI sessions are built around a people-first innovation strategy, not a tools tour, which lands with leaders who need to commit capital and organisational focus rather than pilot for the sake of it. The 3Space track record, recognised by the FT/Citi Urban Ingenuity Awards and NESTA New Radicals, gives him operator credibility beyond the commentary layer. Biography highlights Co-author, The Future Normal: How We Will Live, Work and Thrive in the Next Decade, with Rohit Bhargava (Ideapress). Co-author, Trend-Driven Innovation: Beat Accelerating Customer Expectations. Former Managing Director, TrendWatching. Guest lecturer, HEC Paris. Co-founder, 3Space; European winner of the FT/Citi Urban Ingenuity Awards, commended by Fast Company World Changing Ideas, selected by NESTA New Radicals. Keynote and workshop engagements with Mastercard, Johnson & Johnson, Calvin Klein, Tata, Siemens, Telefonica, HP, Google, GE, Accenture, and Marriott. Biography Most large organisations know their customer expectations are moving. What they struggle with is turning that awareness into a pipeline of decisions a board will back. That gap, between trend awareness and commercial commitment, is where Coutinho-Mason does his work. He spent roughly a decade at TrendWatching, ending as Managing Director of what became one of the most widely referenced consumer trend intelligence firms in the world. That run produced a method, published as Trend-Driven Innovation, for converting shifting customer expectations into concrete innovation bets rather than observations. His second book, The Future Normal, written with Wall Street Journal bestselling author Rohit Bhargava, maps thirty ideas and instigators shaping the next decade, from generative AI to biophilic design. Leadership teams at Mastercard, Johnson & Johnson, Calvin Klein, Tata, Siemens and others have booked versions of the material tailored to their sector, often as the opening frame for a strategy offsite. Alongside the speaking and advisory work, he co-founded 3Space, a social enterprise that turns empty commercial property into space for charities and community groups. It won the European section of the FT/Citi Urban Ingenuity Awards and was commended by Fast Company’s World Changing Ideas, a proof point that the innovation method travels beyond the corporate setting into organisations that have to ship results with little margin for error. Key speaking topics Trend-driven innovation Consumer and customer expectations Strategic foresight People-first AI strategy Future of retail, work and cities Business model innovation Growth strategy Ideal for CSOs and heads of strategy commissioning a multi-year innovation agenda CMOs and customer experience leaders recalibrating propositions against shifting expectations Chief innovation officers and transformation leads looking for a repeatable method, not a trend deck Executive offsites and board sessions opening a decade-horizon strategy conversation Audience outcomes A shared vocabulary for distinguishing durable consumer shifts from short-cycle noise A working framework for translating trend signals into specific innovation bets A sharper view of where generative AI changes the economics of their category, and where it does not Concrete examples of how peer-scale organisations have already moved, drawn from cross-sector research A clear set of questions to take back to strategy, product and marketing teams

Why organisations work with Holly Tucker She built a marketplace that gave more than 5,000 independent businesses a commercial route they could not otherwise access, and can speak directly to what scaled that community and what broke it. Her second act, Holly and Co, is a certified B Corp built around purpose-led small business advice, giving her a live view of what founders are wrestling with now, not a decade ago. As host of Conversations of Inspiration, she has interviewed several hundred founders in long form, which makes her one of the few speakers in the UK with a continuously refreshed sense of what early-stage builders are learning. Her MBE and appointment as a UK Prime Minister’s Business Ambassador give her credibility on the policy side of small business, not only the operator side. She translates founder thinking into language corporate audiences can use: retail teams, marketing teams and transformation teams leave with a sharper sense of what independent brands do that scale players do not. Biography highlights Co-founder of notonthehighstreet.com (2006), the UK marketplace for independent makers. Founder of Holly and Co (2017), a certified B Corporation supporting small businesses. MBE, 2013, for services to small businesses. UK Prime Minister’s Business Ambassador for creative small businesses, 2015. Author of Do What You Love, Love What You Do (Virgin Books, 2021), a Sunday Times bestseller; earlier titles with Simon and Schuster. Presenter of ITV’s Be Your Own Boss and host of the Conversations of Inspiration podcast. Biography Notonthehighstreet.com began as a frustration with nowhere to sell handmade Christmas wreaths. Holly Tucker and Sophie Cornish turned that frustration into the UK’s defining marketplace for independent brands, and over thirteen years it gave more than five thousand small businesses a route to customers they would not otherwise have reached. That is the operator credential Tucker brings into a room. Holly and Co, founded in 2017 and a certified B Corporation since 2022, is where the second chapter sits. It is a platform, a shop and an advice engine for independent founders, and it is the evidence base for most of what Tucker says publicly about small business. The weekly Conversations of Inspiration podcast now runs into the hundreds of episodes, which gives her a continuously updated read on what founders are actually doing, not what commentators think they are doing. Her public role has extended beyond business. An MBE in 2013 for services to small businesses, and appointment as a UK Prime Minister’s Business Ambassador in 2015, placed her inside the conversation about how policy shapes independent enterprise. Three books, including Sunday Times bestseller Do What You Love, Love What You Do, turned that experience into written form for founders at earlier stages. Where Tucker is most useful to a corporate audience is on the question larger companies rarely answer well: what exactly do independent brands do that scale players find hard to replicate, and how should a big business think about that when it partners with them, buys from them, or tries to build its own version. She speaks to that from both sides of the relationship. Key speaking topics Entrepreneurship and the founder mindset Building and scaling marketplaces Independent retail and the creative economy Purpose-led business and B Corp practice Small business advocacy and policy Female founders and enterprise Brand, storytelling and community for consumer businesses Ideal for Retail, consumer and marketplace leadership teams thinking about independent brand partnerships. Marketing and brand leaders who want a grounded view of what small and founder-led brands do that larger ones cannot. Conferences and internal events focused on entrepreneurship, purpose-led growth or the creative economy. Female founder communities and enterprise networks within larger organisations. Audience outcomes A clearer picture of what independent founders actually do differently, drawn from a marketplace of more than five thousand small businesses. A practical read on what purpose-led and B Corp businesses look like in operation, not in theory. Fresh founder stories from a podcast library that now spans several hundred interviews. Language for corporate teams to use when they talk about supporting, partnering with or learning from small businesses. A sharper sense of how policy, platform and community interact in the creative economy.

Why organisations work with Hunter Tura His “22nd Century Brand” framework, developed publicly through DesignSingapore Council, gives leadership teams a precise vocabulary for what brand investment is actually supposed to deliver, reframing brand from a static identity asset to a dynamic participation platform that drives commercial affiliation. He has built and run design businesses at CEO level, which means his counsel on brand strategy is not advisory abstraction. Rather, it is the same kind of operational decision-making he is asking leadership teams to make. His client portfolio spans luxury (Prada, Chanel, Tiffany), cultural institutions (Victoria & Albert Museum, Kennedy Center for the Performing Arts), aviation (Changi Airport), and technology (Netflix, GE, Samsung) providing a level of cross-sector pattern recognition that a single-sector brand consultant cannot offer. His formation in architecture under Rem Koolhaas at Harvard GSD gives him a systems-thinking approach to brand that most strategists, who are trained in marketing or communications, lack. It shows in how he diagnoses problems others misread. His work at Entro on experiential branding and the built environment addresses a dimension of brand strategy – how physical spaces communicate and shape participation – that is almost entirely absent from the mainstream brand conversation, but increasingly urgent for property, hospitality, aviation, and cultural sectors. Biography highlights Chief Creative Officer, Entro Communications (appointed November 2025); previously President & CEO, Bruce Mau Design (2010–2019) and CEO, The Creative Organization Client work spanning Netflix, Samsung, GE, Unilever, Audi, Lululemon, Changi Airport Group, Lucid Motors, and the Victoria & Albert Museum Curator, Canada Pavilion, 2018 London Design Biennale; juror, Presidential Design Awards Singapore (2017) and Florence Design Biennale (2019) Commentator, “Design Canada” (2017 documentary) Creator of “The 22nd Century Brand” – a conceptual series produced with DesignSingapore Council and the National Design Centre, reframing brand evolution as a strategic and societal imperative March, Harvard University Graduate School of Design (thesis directed by Rem Koolhaas); Supermentor, Harvard Business School Field X/Y programme; Alumni Council, Harvard GSD Biography The organisations that use brand to create durable competitive advantage treat it as a design discipline, not a marketing function. Hunter Tura has spent 25 years at that boundary, running Bruce Mau Design as President & CEO for nine years, founding SYNDICATE X and The Creative Organization, and now serving as Chief Creative Officer at Entro Communications, where he leads creative strategy across experiential branding, wayfinding, and built-environment design at an international scale. His client work crosses sectors that rarely share a diagnostic framework: luxury goods (Prada, Chanel, Tiffany), cultural institutions (the Victoria & Albert Museum, the Kennedy Center for the Performing Arts), aviation and hospitality (Changi Airport, Marina Bay Sands), and technology (Netflix, GE, Samsung). The common strategic problem is consistent: how does an organisation make its brand do genuine commercial work rather than simply look credible? That question has a specific intellectual architecture in Tura’s hands. His “22nd Century Brand” framework traces how brand has evolved from static trademark to dynamic participation platform. The organisations ahead of their competitors have designed brand as a system. The ones falling behind have commissioned a refresh. Tura holds an MArch from the Harvard University Graduate School of Design, where his thesis was supervised by Rem Koolhaas, and a BA from Haverford College in the Growth and Structure of Cities. He has served on the Harvard GSD Alumni Council, is a Supermentor at Harvard Business School, and was curator of the Canada Pavilion at the 2018 London Design Biennale. He also appeared as a commentator in the 2017 documentary Design Canada. Key speaking topics Brand strategy as a driver of competitive growth Design-led business transformation Experiential branding and the built environment The evolution of brand from identity to participation platform Building and leading creative organisations at scale Cross-sector brand innovation The commercial case for design thinking Ideal for CMOs and senior marketing leadership managing significant brand investment with unclear ROI CEOs and boards navigating brand repositioning, post-merger integration, or market repositioning Senior leaders in property, hospitality, aviation, and cultural sectors where physical environment is central to brand experience Executive education cohorts in innovation, design strategy, or competitive differentiation Audience outcomes A diagnostic framework for identifying why brand investment is not producing competitive returns – with named examples from luxury, tech, and cultural sectors A clear distinction between communications-led and design-led brand strategy, and what each produces Practical language for commissioning, evaluating, and challenging brand strategy work at leadership level An understanding of how experiential and environmental design is reshaping brand expectations across sectors Exposure to cross-sector patterns from a practitioner who has made CEO-level brand decisions across more than twenty years and four distinct industry categories

Why organisations work with Ida Kymmer Brings a working knowledge of how the same technologies are deployed in commercial, defence, and peacebuilding contexts, so leaders see the full surface area of a decision rather than one face of it. Founder of House of PeaceTech, the ecosystem platform connecting investors, startups, governments, and NGOs working on conflict prevention and recovery technology, which gives clients access to a network most strategy advisors cannot reach. Has shaped immersive technology programmes for BMW, H&M, Clinique, and Shiseido during her tenure at Journee, so the perspective is built on real brand deployment, not theory. Active across MENA, Korea, and the Nordics through Infinite Reality, Hub71, and Vinnova, giving organisations a read on emerging technology adoption beyond the usual US and Western European frame. Publishes Tech for War and Peace weekly, so the analysis a client receives is built from continuous primary research, not refreshed every booking cycle. Biography highlights Director of Business, MENA at Infinite Reality Founder of House of PeaceTech, the ecosystem platform for technology in conflict prevention and recovery Former Director of Global Affairs at Journee, working with BMW, H&M, Clinique, and Shiseido Author of Tech for War and Peace, a weekly newsletter on defence, conflict, and peacebuilding technology Master of Arts in Peace and Conflict Studies Startup judge for Vinnova (Sweden) and Hub71 (Abu Dhabi); speaking record at World Economic Forum, SXSW, Gitex, TechBBQ, and Deloitte Innovation Day Biography Emerging technology rarely arrives with a clean use case. The same systems that power immersive retail can be repurposed for surveillance, defence, or disinformation. Most advisors look at one face of that surface. Few look at all of them. Ida Kymmer’s work sits across the commercial, defence, and peacebuilding applications of the same technologies. She holds a Master of Arts in Peace and Conflict Studies and founded House of PeaceTech, an ecosystem platform connecting investors, startups, governments, and NGOs working on conflict prevention and recovery. Her weekly newsletter, Tech for War and Peace, tracks how defence-adjacent technologies move between sectors. Her commercial credibility is built on deployment, not theory. As Director of Global Affairs at Journee from 2021 to 2023, she shaped immersive technology programmes for BMW, H&M, Clinique, and Shiseido. She now serves as Director of Business, MENA at Infinite Reality, and judges startups for Sweden’s Vinnova and Abu Dhabi’s Hub71. The geographic and linguistic range matters here. She has lived in nine countries, speaks five languages, and reads emerging technology adoption from Seoul, the Gulf, and the Nordics as fluently as from Silicon Valley. Boards in any of those markets get a perspective that the usual American or Western European advisory pool does not provide. Key speaking topics Emerging technology and innovation strategy Defence and peace technology Immersive technology and commerce Disinformation and information integrity Sustainability and the green transition Korean innovation systems and soft power MENA technology ecosystems Ideal for Boards and executive teams making frontier technology investment or deployment decisions Chief innovation, strategy, and digital officers in consumer brands, automotive, and luxury Government, defence, and policy audiences engaging with dual-use technology Sustainability and ESG leads scrutinising green-transition supply chains Audience outcomes A clearer map of how a single technology operates across commercial, defence, and humanitarian use cases Specific examples of immersive technology deployment from named global brands A working view of innovation ecosystems in Korea, MENA, and the Nordics Sharper questions to put to internal teams on dual-use exposure, supply chain ethics, and emerging technology partnerships

Why organisations work with Jacco van der Kooij He built the operating language that serious SaaS revenue teams already use. Bowtie, SPICED and Revenue Architecture are not proprietary curiosities; they are the common vocabulary at companies like DocuSign, Uber Eats, Adobe and MURAL. His work treats go-to-market as a designed system, not a set of sales tactics. Leadership teams leave with a structural view of acquisition, retention and expansion as one connected revenue engine. He has operating credibility from inside enterprise technology. Senior roles at Kontiki, Qumu and Technicolor sit underneath the frameworks, so the advice is grounded in execution, not theory. He is published where serious readers look. Harvard Business Review (with Frank V. Cespedes of Harvard Business School) and a shelf of best-selling books including Revenue Architecture and Blueprints for a SaaS Sales Organization. He advises the capital side, not just the operating side. Growth advisory to Notion Capital, Reach Capital, Astella and Storm Ventures gives him a cross-portfolio view of what compounds and what breaks. Biography highlights Founder of Winning by Design, a go-to-market consulting and training firm working with hundreds of recurring-revenue companies worldwide. Creator of the Bowtie customer-journey model, the SPICED qualification framework and the Revenue Architecture operating model. Author of Revenue Architecture (2023) and co-author of Blueprints for a SaaS Sales Organization and The SaaS Sales Method series. Co-author with Frank V. Cespedes of the Harvard Business Review article “Hiring Star Salespeople Isn’t the Best Way to Grow” (February 2016). Clients and training partners include Uber Eats, DocuSign, Adobe, MURAL, Hewlett Packard Enterprise and OwnBackup. Growth advisor to Notion Capital, Reach Capital, Astella and Storm Ventures. Keynote speaker at Dreamforce, SaaStock Dublin, SaaS Growth London, MarketingProfs and RD Summit Brazil. Biography Recurring revenue rewrote the economics of B2B software, but most companies still run sales, customer success and marketing as separate departments with separate targets. Winning by Design, the firm Jacco van der Kooij founded in 2012, exists to correct that. The core of his work is a set of frameworks that have become standard vocabulary inside serious SaaS revenue teams. The Bowtie extends the funnel into onboarding, adoption and expansion, so leadership can see acquisition and retention as one connected system. SPICED gives every customer-facing function a shared qualification model. Revenue Architecture, the 2023 textbook of over 250 diagrams and blueprints, ties the two into an operating design for recurring-revenue growth. His authority is grounded in operating history before it is grounded in publishing. Senior sales and strategy roles at Kontiki, Qumu and Technicolor sit underneath the frameworks. Harvard Business Review published his co-authored work with Frank V. Cespedes of Harvard Business School on why hiring star salespeople is a weaker growth lever than organisational design, a piece that now reads as the seed of the larger thesis. Today his focus is how compounding growth systems behave under AI. He advises executive teams and venture capital firms, including Notion Capital, Reach Capital, Astella and Storm Ventures, on redesigning go-to-market operating models where probabilistic modelling and AI-enabled workflows replace linear funnel thinking. The training side of the business has equipped revenue teams at Uber Eats, DocuSign, Adobe, MURAL and Hewlett Packard Enterprise with the same operating language. Key speaking topics Revenue Architecture for recurring-revenue businesses The Bowtie customer-journey model SPICED qualification and customer conversations Go-to-market operating design for B2B SaaS AI-enabled go-to-market and probabilistic growth modelling Sales organisation design and scaling Executive growth governance Ideal for CROs, CCOs, VPs of Sales and VPs of Customer Success rebuilding the revenue engine around recurring revenue B2B SaaS founders and executive teams moving from founder-led selling into scaled, systematised go-to-market Venture capital firms and boards overseeing growth-stage portfolio companies Corporate transformation leaders inside enterprise technology businesses shifting to subscription or consumption models Audience outcomes A shared operating language across sales, marketing and customer success that replaces siloed vocabulary. A structural view of the full customer journey through the Bowtie, from acquisition into retention and expansion. A working grasp of SPICED as a qualification and conversation model any customer-facing team can deploy. A clearer read on where AI meaningfully changes go-to-market design and where it is overclaimed. Specific diagnostic questions leadership teams can use to locate the actual bottleneck in their growth system.

Why organisations work with Jack Stratten Pattern recognition grounded in fieldwork. Insider Trends runs retail safaris in London, New York, Tokyo and Seoul, which means his examples come from stores he has physically been inside, not slide decks recycled from conference circuits. A named RETHINK Retail Top Retail Influencer in both 2023 and 2024, giving buyers a third-party signal of standing in the retail community. Direct experience advising Nike, LVMH, Ikea, Marks and Spencer, Jaguar Land Rover and Microsoft on retail formats and customer experience, so the frame of reference fits enterprise decision-makers. Works across the full retail stack, from store roles and staff models to omnichannel, supply chain and sustainability, which lets a single session connect teams that usually plan in silos. Format flexibility. Keynote, boardroom session, trend workshop or guided retail safari, all drawn from the same underlying research base. Biography highlights Head of Trends, Insider Trends, a London-based retail futures agency advising C-suite clients globally. Selected for RETHINK Retail’s Top Retail Influencers list in 2023 and 2024. Clients include Nike, Johnson and Johnson, Converse, Ikea, Shell, Marks and Spencer, Jaguar Land Rover, Costa Coffee, Diageo, Microsoft, LVMH, Nespresso, Twilio, The National Trust and Galeries Lafayette. Has run trend seminars for senior business audiences in partnership with the British Library. Media commentator on retail change, including appearances on Channel 4 and BBC Radio 5. Published author on Insider Trends and contributor to industry outlets including Retail Technology Innovation Hub. Biography Physical stores, e-commerce, app, social commerce, marketplace listings, supply chain footprint. For most retailers these are still governed as separate projects with separate owners, even though a single customer now moves across all of them inside one buying decision. That gap between how customers shop and how retailers are organised is the core tension Jack Stratten’s work addresses. As Head of Trends at Insider Trends, a London-based retail futures agency, he sits on top of a continuous research engine that tracks new store formats, brand experiences and commercial models in the cities where retail is evolving fastest. The agency’s client list spans Nike, LVMH, Ikea, Marks and Spencer, Jaguar Land Rover, Microsoft and Galeries Lafayette, and the work typically lands as a keynote, a boardroom session, a workshop, or a guided retail safari through live stores. The value to a leadership team is diagnostic as much as inspirational. Stratten is good at naming which shifts are real signals versus which are noise, which store formats actually drive commercial outcomes, and where omnichannel investment translates into loyalty rather than cost. RETHINK Retail named him one of its Top Retail Influencers in both 2023 and 2024, a practitioner-voted signal that buyers in the sector recognise his read on the category. What separates his sessions from a standard retail trends talk is the grounding. The examples are stores he has walked, brands his team has studied in depth, and commercial decisions he has watched play out, which makes the content usable inside a planning cycle rather than a year-end inspiration slot. Key speaking topics Retail trends and customer behaviour Omnichannel strategy Store of the future and new retail formats Customer experience in consumer brands Retail innovation and business model change Sustainability in retail and supply chain Direct to consumer and brand experience Ideal for Retail and consumer goods executive teams setting store, channel and format strategy. Heads of customer experience, digital and e-commerce aligning on a single commercial plan. Property, leasing and shopping centre leadership rethinking the role of physical space. Senior marketing and brand leaders in consumer categories adjacent to retail. Audience outcomes A clearer view of which retail shifts are material signals and which are surface noise. Concrete examples of store formats, brand experiences and omnichannel models that are working in 2025, with the commercial logic behind them. A shared vocabulary across store, digital, marketing and supply chain teams for the next planning cycle. Specific prompts for where to test, invest or pull back in the next 12 to 24 months. A sharper sense of how consumer brands and retailers are redefining the role of the store.