Inteligência Artificial e IA Generativa

Why organisations work with Guy Hoffman He runs one of the leading labs in the world on human-robot and human-AI collaboration, so the content is drawn from active research, not recycled commentary. His design training at Parsons sits on top of an MIT computer science doctorate, which is why his work on non-anthropomorphic robots and nonverbal machine communication reads as rigorous rather than aesthetic. His TEDxJaffa talk “Robots with Soul” passed three million views and remains one of the most-watched public explanations of why machines feel awkward to work with, and how to fix it. He has shipped work that reached wide audiences: the AUR robotic desk lamp won the IEEE Robot Design Competition, and his collaboration on the Digital Water Pavilion was named a TIME Best Invention of the Year. He speaks to leadership audiences about AI without the two failure modes buyers dread: pure hype on one side, and pure academic detachment on the other. Biography highlights Associate Professor and Mills Family Faculty Fellow, Sibley School of Mechanical and Aerospace Engineering, Cornell University. Heads the Human-Robot Collaboration and Companionship (HRC2) group at Cornell. PhD, MIT Media Lab (human-robot interaction); MSc Computer Science, Tel Aviv University; animation studies, Parsons School of Design. Best Paper awards at HRI and robotics conferences across 2004, 2006, 2008, 2010, 2013, 2015, 2018, 2019, 2020 and 2021. Co-author of “Social Robot Morphology: Cultural Histories of Robot Design” in Cultural Robotics (Springer, 2023). Work covered by CNN, BBC, The New York Times, PBS, NBC, IEEE Spectrum and Semafor. Biography The hard problem in applied AI is not the model. It is the hand-off. The moment a machine has to time its action to a human’s, read context, share a task, or back off when the person wants to lead, most systems fail in ways that erode trust faster than any single output error. Guy Hoffman has spent two decades building the science of that moment. At Cornell, Hoffman leads the Human-Robot Collaboration and Companionship group as Associate Professor and Mills Family Faculty Fellow in the Sibley School of Mechanical and Aerospace Engineering. The lab’s work sits across mechanical engineering, computer science and information science, which is why it produces research on timing, nonverbal communication and the design of machines that do not pretend to be human. His doctorate is from the MIT Media Lab; he also trained in animation at Parsons, and that combination shapes the questions he asks. The public version of that thinking is his TEDxJaffa talk “Robots with Soul,” watched more than three million times and still one of the clearest explanations of why so many AI products feel wrong to use. The academic version is a body of work that has been recognised with Best Paper awards at HRI and robotics conferences across a decade and more, and a 2023 Springer chapter, “Social Robot Morphology,” that traces how cultural assumptions get baked into machine design. For senior audiences, the through-line is practical. Companies are now deploying AI into workflows that were built for humans. Hoffman’s research shows what breaks at that boundary, why it breaks, and what good looks like when a machine is designed to collaborate rather than merely perform. That is a more specific brief than the usual AI keynote, and it lands with operators who have already moved past the demo. Key speaking topics Human-AI collaboration and the design of productive machine partners Human-robot interaction in workplaces and homes Nonverbal communication between people and intelligent systems Non-anthropomorphic robot and AI design Timing, trust and hand-offs in human-machine teams Cultural assumptions embedded in AI and robot design The future of robots in care, service and creative work Ideal for Chief technology and chief AI officers leading enterprise AI deployment Heads of R and D, innovation and product in technology-intensive sectors Boards and executive teams setting strategy for automation and AI-enabled services Health, manufacturing and service leaders introducing robotic or AI systems into human workflows Audience outcomes A clearer map of where AI and robotic systems tend to fail at the human boundary, and why those failures are predictable A working vocabulary for discussing trust, timing and hand-offs in AI-enabled operations Specific design principles from two decades of human-robot interaction research, translated for non-technical leaders A view of where near-term robotics is heading in workplaces, homes and care settings, grounded in current lab work Sharper questions to bring back to internal AI and automation roadmaps

Why organisations work with Hamilton Mann He runs digital and AI transformation at Thales across 68 countries in defence, aerospace, cybersecurity and digital identity, so the advice he gives boards is the advice he himself has to act on inside one of the most regulated operating environments in the world. Artificial Integrity is a published, named framework with a Wiley imprint behind it and a Thinkers50 Distinguished Achievement Award in Digital Thinking. Buyers get a defensible reference point, not a personal opinion. He teaches AI strategy at INSEAD, HEC Paris and EDHEC Business School, which means the content travels at executive education register without being either academic or vendor-coloured. He bridges the two AI conversations boards are stuck between: the engineering question of what the system can do, and the governance question of what the organisation can defend. Most speakers credibly cover one side. Biography highlights Group Vice President, Digital Marketing and Digital Transformation, Thales (defence, aerospace, cybersecurity, digital identity, 68 countries). Author, Artificial Integrity: The Paths to Leading AI Toward a Human-Centered Future (Wiley, October 2024). Thinkers50 Radar 2024 (top 30 emerging business thinkers globally); Thinkers50 Distinguished Achievement Award in Digital Thinking, 2025. Senior Lecturer at INSEAD, HEC Paris and EDHEC Business School; Mentor, MIT Priscilla King Gray Public Service Center. Forbes US contributor on AI; published in Stanford Social Innovation Review, California Management Review, Rotman Management, Knowledge@Wharton, INSEAD Knowledge, I by IMD, Harvard Business Review France. Host of The Hamilton Mann Conversation, a podcast on Digital for Good. Biography The harder problem in enterprise AI is no longer model performance. It is the gap between what a system can do and what an organisation can defend in front of a regulator, a court, a journalist or a customer. Hamilton Mann named that gap and gave it a discipline. His book Artificial Integrity, published by Wiley in October 2024, argues that AI design has spent a decade optimising for intelligence and almost no time on integrity, by which he means systems that demonstrate ethical, moral and social reasoning and remain continuously assessable in that capacity. The argument earned the Thinkers50 Distinguished Achievement Award in Digital Thinking in 2025 and a place on the Thinkers50 Top 10 New Management Books list the same year. The credibility comes from operating reality as much as from publishing record. As Group Vice President for Digital Marketing and Digital Transformation at Thales, Mann runs digital and AI initiatives across 68 countries inside a defence, aerospace, cybersecurity and digital identity business, the kind of environment where a poorly governed AI decision has consequences beyond reputational damage. He carries that lens into his teaching at INSEAD, HEC Paris and EDHEC, his mentoring at MIT’s Priscilla King Gray Public Service Center, and his Forbes US column on AI and society. For a board or executive committee debating AI deployment, the value is concrete. Mann sits at the intersection of three conversations most organisations try to hold separately: the technical, the governance and the strategic. He has a published framework, an operator’s track record and the standing to challenge a leadership team without retreating into either ethics theory or vendor pitch. Key speaking topics Artificial Integrity as an AI design discipline Responsible AI deployment in regulated industries Digital and AI transformation at enterprise scale AI governance for boards and executive committees Digital for Good and the paradoxes of technology Human-centred AI strategy Leadership in the age of AI Ideal for Boards and executive committees setting AI policy and risk appetite Chief AI Officers, CIOs, CTOs and Chief Digital Officers responsible for enterprise deployment Regulated industry leadership in defence, financial services, healthcare, energy and public sector Senior leadership programmes and executive education on AI strategy Audience outcomes A working definition of Artificial Integrity that a leadership team can use to evaluate its own AI portfolio A clearer view of where current AI deployments create defensibility risk and where they create operating advantage The vocabulary and framework to challenge vendors, internal AI proposals and governance gaps with the same standard A reference point grounded in both a published Wiley title and an active operating role at one of Europe’s largest technology groups

Why organisations work with Hannah Fry Hello World (2018) advances a specific governance argument: that AI fails not because the technology is wrong, but because accountability was poorly designed. That gives boards a working framework for AI governance, not just a sharper awareness of risk. Her UCL research was applied directly – she worked with governments, police forces, health analysts, and supermarkets, translating mathematical models of human behaviour into operational decisions. That applied track record is what separates her algorithmic analysis from academic commentary. The accuracy-versus-fairness trade-off in predictive systems is a mathematical problem before it is an ethical one. She can explain it precisely enough for legal, compliance, and strategy leaders to translate it into governance decisions – not just for data teams. She holds Cambridge’s inaugural Professorship in the Public Understanding of Mathematics – a chair that formalises the argument that making quantitative thinking accessible to non-specialists is itself a research discipline. As President of the Institute of Mathematics and its Applications and a Fellow of the Royal Academy of Engineering, her institutional credibility extends well beyond media profile. Biography highlights First Professor of the Public Understanding of Mathematics at the University of Cambridge (from January 2025), joining the Department of Applied Mathematics and Theoretical Physics Previously Professor in the Mathematics of Cities at UCL Centre for Advanced Spatial Analysis; research applied to urban crime, transport, health analysis, and terrorism, with direct advisory roles across government and industry Fellow of the Royal Academy of Engineering (elected 2022) and Fellow of Queens’ College, Cambridge President of the Institute of Mathematics and its Applications Author of Hello World: How to Be Human in the Age of the Machine (2018) – winner of the 2020 Asimov Prize; shortlisted for the Baillie Gifford Prize for Non-Fiction and the Royal Society Science Book Prize Christopher Zeeman Medal (2018) and Royal Society David Attenborough Award (2024) for contributions to science communication Delivered the 2019 Royal Institution Christmas Lectures – only the fourth mathematician to do so since Michael Faraday established the series in 1825 BBC presenter across AI Confidential with Hannah Fry (2026), The Secret Genius of Modern Life (BBC Two), and Bloomberg Originals’ The Future with Hannah Fry (2023); regular contributor to The New Yorker; TED Talk «The Mathematics of Love» has exceeded five million views Biography Hannah Fry spent over a decade at UCL studying the mathematics of cities – how people move through urban space, where crime clusters, how disease propagates through populations. Her research was applied: she worked directly with governments, police forces, health analysts, and supermarkets. The question she returned to consistently was what happens when those decisions are automated, and whether the automation can be trusted. Her book Hello World (2018) answered that question with precision. Algorithms are not objective – they encode the biases embedded in the data they were trained on, often before anyone noticed. The response, she argued, is not to distrust AI but to design governance that keeps humans genuinely in the loop. She called this the «cyborg future» – a practical framework for accountability, not a metaphor. The book won the 2020 Asimov Prize and was shortlisted for the Baillie Gifford Prize for Non-Fiction and the Royal Society Science Book Prize. In January 2025, she became Cambridge’s first Professor of the Public Understanding of Mathematics, following in the footsteps of David Spiegelhalter and Stephen Hawking as a public interpreter of the discipline. She also serves as President of the Institute of Mathematics and its Applications and holds a Fellowship of the Royal Academy of Engineering. Her media work extends the argument across audiences that no academic publication reaches. BBC Two’s AI Confidential with Hannah Fry (2026) investigated how AI is reshaping human relationships and institutional decisions. The Secret Genius of Modern Life ran over two BBC Two series. She delivered the 2019 Royal Institution Christmas Lectures – only the fourth mathematician in the lectures’ 200-year history to do so – and writes regularly for The New Yorker. For leadership teams moving from AI adoption to AI accountability, that combination of mathematical rigour and public clarity is not a communications asset. It is the substance of what she brings. Key speaking topics AI and algorithmic decision-making Data bias and algorithmic fairness Human-machine governance Risk and probability in complex systems The mathematics of human behaviour Urban data and city systems Science communication and mathematical literacy Ideal for Executive and board-level audiences setting AI governance and risk policy Chief Data Officers, Chief Technology Officers, and senior technology strategy teams Leadership conferences addressing responsible AI adoption in regulated industries – healthcare, financial services, criminal justice Public sector audiences navigating the use of predictive and automated systems Audience outcomes A clearer understanding of how algorithmic bias is produced and why it is mathematically difficult to eliminate without deliberate trade-offs A practical mental model – drawn from the Hello World framework – for when to trust algorithmic output and when to retain human judgment Confidence to engage substantively with AI governance questions without requiring deep technical knowledge Greater ability to interrogate the assumptions behind data-driven outputs, rather than treating them as authoritative A vocabulary for discussing AI risk that is precise and usable in board-level and policy conversations

Why organisations work with Harmeen Mehta She has run digital and AI transformation as an operator inside three of the world’s largest technology and telecoms incumbents (Equinix, BT Group, Bharti Airtel), not as an external advisor. She has built and scaled new digital businesses, including Airtel Payments Bank and Airtel’s cloud and security units, giving her credibility on revenue creation, not only cost out. Her board work at Lloyds Banking Group, including the IT and Cyber Advisory Forum, gives her direct line of sight on how non-executive directors expect technology risk and AI governance to be discussed. Recipient of the 2018 MIT Sloan CIO Leadership Award and the TM Forum Global CIO of the Year, both peer-judged on execution. Biography highlights Executive Vice President and Chief Digital and Innovation Officer, Equinix (from April 2025). Former Chief Digital and Innovation Officer, BT Group (March 2021 to September 2024). Former Global CIO and CEO of Cloud and Security Business, Bharti Airtel (seven years). Earlier CIO positions at BBVA, HSBC, and Bank of America Merrill Lynch. Independent Non-Executive Director, Lloyds Banking Group; Vice-Chair and Board member, TM Forum. 2018 MIT Sloan CIO Leadership Award; TM Forum Global CIO of the Year; Women Economic Forum “Woman of the Decade in Innovation and Leadership.” Biography The gap between AI pilot and AI in production is where most enterprise value is currently lost. Boards want commercial outcomes; CIOs are still cleaning up legacy estate. Mehta has spent the last decade operating exactly in that gap, and her career arc is unusual because she has done it across three sectors. At Bharti Airtel, as Global CIO and head of the cloud and security business, she launched Airtel Payments Bank and built standalone cloud and security units serving hundreds of millions of customers. This is operating P&L experience, not advisory work. At BT Group, as the first Chief Digital and Innovation Officer, she ran a Group-wide programme that simplified a complex IT estate, scaled digital channels, and put AI into production across customer operations. Earlier CIO roles at BBVA, HSBC, and Bank of America Merrill Lynch gave her grounding in regulated environments, where governance, cyber risk, and resilience are not afterthoughts. That perspective now feeds her board work at Lloyds Banking Group, where she sits on the IT and Cyber Advisory Forum, and at TM Forum, where she is Vice-Chair and chairs the Appointments and Governance Committee. In April 2025 she joined Equinix as Executive Vice President and Chief Digital and Innovation Officer, reporting to CEO Adaire Fox-Martin. The 2018 MIT Sloan CIO Leadership Award and the TM Forum Global CIO of the Year recognise the same thing the boards she serves on do: she is judged on what she ships, not what she proposes. Key speaking topics Artificial intelligence and operational deployment Digital transformation in complex incumbents Cybersecurity and technology risk at board level Data strategy and the commercial value of data Cloud, platforms, and modern engineering operating models Women in technology and senior STEM leadership Building new digital businesses inside large groups Ideal for Boards and audit, risk, and technology committees commissioning conversations on AI governance and cyber resilience. CEOs, CIOs, CDOs, and transformation leads moving AI from pilot to production. Telecoms, financial services, and digital infrastructure leadership teams confronting legacy estate and platform redesign. Audience outcomes A clearer view of where AI investment converts to commercial value and where it stalls. An operator’s perspective on what good AI governance looks like inside a regulated, board-supervised business. A practical read on how digital channels and platforms produce revenue, not only cost reduction. Sharper questions to ask the executive team about AI, cyber, and data risk.

Why organisations work with Harriet Farlow She held operational responsibility for AI security inside a signals intelligence agency, as Acting Technical Director of the AI Hub at the Australian Signals Directorate. Her stated purpose in going commercial is to transfer that standard of scrutiny to civilian organisations. The technical work is her own. Her DEF CON 32 main stage talk presented original research attacking computer vision systems, and Practical AI Security ships more than 30 runnable Python demos of the attacks and defences it describes. She has built the things she recommends: the first AI security framework in an Australian government department outside national security, and the first mandatory AI security training programme in an Australian organisation. She holds the same subject at two levels of technical depth, from work with organisations including HSBC, Mastercard, and Lenovo to main stage research talks at DEF CON and BSides Las Vegas. Biography highlights Founder and CEO of Mileva Security Labs, Australia’s first dedicated AI security company, now operating from Australia and London Author of Practical AI Security (No Starch Press, 2026), a 392-page technical guide covering the AI attack lifecycle, red teaming, safety evaluation, and governance Former Acting Technical Director of the AI Hub at the Australian Signals Directorate, working with Five Eyes intelligence partners PhD in machine learning security, UNSW Canberra; Master’s in Cyber Security; BSc in Physics and Anthropology, ANU Main stage speaker at DEF CON 32, plus BSides Las Vegas, Black Hat MEA, and the Australian Cyber Conference Host of The AI Security Podcast; named a Vogue Codes Future Innovator finalist, December 2024, and profiled by Vogue Australia Biography The Australian Signals Directorate runs an AI Hub inside its national security remit, staffed to work with Five Eyes intelligence partners. Harriet Farlow served there as Acting Technical Director, after working across three teams at the agency. Her stated purpose in founding a company afterwards was to transfer that standard of scrutiny to civilian organisations running the same kinds of models. Mileva Security Labs, which she founded in 2023, was built to move that standard across. Through it she developed the first AI security framework in an Australian government department outside national security, and the first mandatory AI security training programme in an Australian organisation. The company now operates from Australia and London, and she has led AI security assessments for Fortune 500 companies and government agencies. The research underneath the commercial work is her own. Her DEF CON 32 main stage talk in 2024 covered her attacks on facial recognition and surveillance systems, run with the cooperation of Canberra Casino. A second talk that year examined how popular culture shapes what people expect of AI in national security. Practical AI Security followed from No Starch Press in June 2026. Its 392 pages cover data poisoning, model theft, prompt injection, red teaming, and governance, with more than 30 Python demos and threat modelling against MITRE ATLAS, OWASP, and MAESTRO. AI Security Fundamentals, her course, runs eight weeks and pairs self-paced content with live instructor-led seminars. She also hosts The AI Security Podcast. In December 2024 she was named a Vogue Codes Future Innovator finalist, an unusual credential for someone whose research subject is breaking facial recognition systems. Key speaking topics AI security and adversarial machine learning AI as an attack surface in enterprise deployment AI governance, standards, and regulatory obligation AI red teaming Nation-state threats to AI systems AI safety failures, bias, and alignment risk Human judgement and control in increasingly capable systems Ideal for CISOs and security engineering leads whose remit now includes models they did not build Boards and executive committees signing off AI deployments they cannot personally assess Chief data and AI officers, and the ML engineering teams reporting to them Risk, audit, and compliance functions preparing for AI standards and regulation Audience outcomes A working vocabulary for AI attacks, covering data poisoning, model theft, prompt injection, and evasion, and what each one does to a system in production The questions to put to a vendor or an internal team before an AI system reaches production A line between the AI risks that are live now and the ones that belong to a later decade Where AI security sits against existing controls, and the specific points at which cybersecurity practice does not transfer What national security practice assumes about adversaries, and which of those assumptions a commercial organisation should adopt

Why organisations work with Hatem Salem Operating perspective from running an integrated communication group across Cairo and Paris since 1991, including Media Hatem Salem, Brands & Branding, Act CSR, and Global Arabian Network. Few speakers on AI in marketing have built and led the full agency stack themselves. Practical fluency in MENA consumer markets that most Western marketing speakers do not have, useful for organisations looking at brand entry, expansion, or partner work across the Arab world. Track record of building owned platforms, including Cairo Fashion Week, Cairo Mobile Film Festival, Egypt CSR Day, the International Branding Conference, and the Blue Star Award. Useful for clients thinking about brand events as a channel, not a line item. Multiple Agency of the Year awards from the International Advertising Association Egypt Chapter, including for the Smart Village and Sharm El Sheikh public service campaigns. Concrete agency credibility, not a personal-brand claim. Current focus on neuromarketing and AI in advertising creativity gives buyers a speaker who can connect behavioural science, generative tools and brand strategy in the same talk, rather than picking one lens. Biography highlights Chairman and CEO, Hatem Salem Communication Group; founder of Media Hatem Salem (1991), Brands & Branding (2000), Act CSR (2010), and Global Arabian Network (2014). Founder and President of Cairo Fashion Week, Cairo Mobile Film Festival, Egypt CSR Day, the International Branding Conference, and the Blue Star Award. Multiple Agency of the Year awards from the International Advertising Association Egypt Chapter and from the American University in Cairo. BA in Mass Communication, Cairo University; MA in Mass Communication, Press, Publicity, New Media and Cinema Science, Stendhal Grenoble 3. Former journalist and press correspondent in Paris covering European and Middle Eastern media for over five years. Has taught media, marketing, branding and advertising at Cairo University, the French University in Egypt, the British University in Egypt and the University of Grenoble. Biography The marketing function is being rebuilt twice over. AI is reshaping how creative, media and customer experience are produced, and the audience side has changed too, with attention more fragmented and brand loyalty thinner than at any point in the past two decades. Most organisations are still reasoning about this as a set of tool choices, when the real question is which parts of the marketing operation hold their shape and which get redesigned. Salem has been running marketing and communication businesses through every prior wave of this shift. He founded Media Hatem Salem in Cairo in 1991, then built out an integrated group with Brands & Branding, Act CSR, and the Global Arabian Network, working across above the line, below the line and through the line channels for clients across Egypt and the wider Arab market. The group has earned multiple Agency of the Year honours from the International Advertising Association Egypt Chapter, including for the Smart Village and Sharm El Sheikh campaigns. Alongside the agency work, he has built owned brand platforms that operate as commercial assets in their own right. Cairo Fashion Week, Cairo Mobile Film Festival, Egypt CSR Day, the International Branding Conference and the Blue Star Award all sit inside the group, giving him a working view of brand events as a channel rather than a marketing line item. Earlier in his career he worked as a Paris-based press correspondent covering European and Middle Eastern media, and held research and teaching posts at Stendhal Grenoble 3, Cairo University, the French University in Egypt, and the British University in Egypt. His current work focuses on neuromarketing, AI in advertising creativity, AI in event management, and the future of media, cinema and social platforms. The connecting thread is operational: how generative tools, behavioural science and experience design change what marketing teams actually produce, and what stays human. Key speaking topics Neuromarketing and consumer behaviour AI in advertising and creative production AI in marketing and customer experience Brand strategy in MENA and emerging markets Event platforms as brand assets The future of media, cinema and social platforms Corporate social responsibility and brand reputation Ideal for CMOs, brand directors and marketing leadership teams rebuilding the marketing operating model around AI. Boards and executive teams of consumer brands entering or scaling in MENA and the Arab market. Heads of communications, customer experience and creative agencies working through generative AI integration. Event, sponsorship and brand partnership leads rethinking the role of owned platforms. Audience outcomes A clearer view of which parts of the marketing operation are most exposed to AI redesign, and which parts hold. Working examples of neuromarketing and behavioural science applied to brand, advertising and event work. A practitioner read on the MENA market that most Western marketing voices cannot provide. A more concrete sense of how owned brand platforms function as a commercial channel. Sharper questions for CMOs and agency partners on AI in creative production, personalisation and customer experience.

Why organisations work with Hayley Barnard Two decades advising executive boards at Microsoft, HSBC, Roche, Mercedes-Benz, Deloitte and Lidl on how inclusion changes the decisions leaders actually make about hiring and promotion. Through Mix Works, her 2025 AI and culture transformation firm, she advises leaders on responsible AI adoption and on where bias enters both human and machine decisions. Treats bias as a decision-quality problem, so leaders leave with checks they can apply in the next hiring round or AI deployment rather than a values statement. Uses her own endurance record, a solo English Channel swim and a Baffin Island traverse, as working material on decision-making under pressure. Co-designed the LeasePlan Women’s Arctic Challenge, a gender-balance campaign that ran as a verifiable all-female expedition. Biography highlights Founder and CEO, Mix Diversity Developers (2014); founder and CEO, Mix Works (2025), an AI and culture transformation firm. Founder of MixLEARN, a digital DEI learning platform. Non-Executive Director, YHA; Trustee, UFI VocTech Trust (appointed March 2025). Clients include Microsoft, HSBC, Roche, Mercedes-Benz, Deloitte, Capital One, Lidl, Diageo, GSK, Virgin Media and Vodafone. Co-led the LeasePlan Women’s Arctic Challenge across Baffin Island, a DEI campaign built on a live all-female expedition. Solo English Channel swim (14h 12m, no wetsuit); 20 Bridges 46km Manhattan Island swim. Biography A hiring manager shortens a shortlist. A committee weighs two candidates for promotion. Increasingly, a screening tool ranks the first round before any human sees it. The biases that shaped those calls for decades are now being trained into the systems meant to remove them. This is the territory Hayley Barnard has worked in for two decades. As founder and CEO of Mix Diversity, the consultancy she started in 2014, she advises boards at Microsoft, HSBC, Roche, Mercedes-Benz and Lidl on inclusive leadership, unconscious bias and gender balance. The brief is operational: change how decisions get made, not add another module to the intranet. In 2025 she founded Mix Works to take that question into AI. The firm helps enterprises adopt AI responsibly and examines where bias enters automated decisions, the issue leaders now face as hiring and performance tools move into machine hands. It extends twenty years of work on human judgement into how machines make the call. Her route in was unusual. She ran Sir Chay Blyth’s Challenge Business at 23 and co-led the LeasePlan Women’s Arctic Challenge, an all-female Baffin Island traverse that doubled as the company’s gender-balance campaign. The throughline is decision-making under fatigue and pressure, the same problem on an ice cap as in a promotion committee. She has since swum the English Channel solo, no wetsuit, in 14 hours and 12 minutes. Key speaking topics Bias in human and AI-driven decisions Responsible AI adoption and governance Inclusive leadership Decision quality and fairness Gender balance and women’s leadership pipelines Leadership resilience under pressure Cross-cultural team performance Ideal for Executive boards and CEO-level teams setting direction on inclusion and on responsible AI. CHROs, CPOs and heads of talent accountable for hiring and promotion outcomes. Leadership teams introducing AI into hiring, performance or customer decisions. International Women’s Day and gender-balance programmes at enterprise scale. Audience outcomes A read on where bias enters their decisions, including the ones now made by AI tools, with the moments named. Behavioural checks leaders can apply in the next hiring or promotion cycle. Questions to ask before trusting an AI-driven hiring or performance decision. A commercial case for gender balance that holds up in a board conversation. Language to challenge inclusion theatre without stalling real change.

Why organisations work with Dr Helena Boschi She brings neuroscience into the room with the credibility of someone who has sat on the executive side of HR. Senior roles at Shire Pharmaceuticals and Serono SA mean she speaks to leadership problems from inside, not from a lab. Her book Why We Do What We Do (Wiley, 2020) gives leadership teams a shared vocabulary for why people behave as they do under pressure, which lasts beyond the event. She works at the intersection of chronic stress and cognitive performance, an area most leadership speakers skim and few treat as a board-level risk. She is a member of the British Psychological Society and has built Chequered Leopard Ltd since 2004 specifically to translate peer-reviewed research into operational practice, not keynote theatre. She is unusually sharp on the behavioural cost of hybrid working: trust erosion, risk attitudes, attention, empathy. Useful for any leadership team still making assumptions about what remote does to a workforce. Biography highlights Founder of Chequered Leopard Ltd (since 2004), a consultancy applying neuroscience to leadership, change and workplace behaviour. Author of Why We Do What We Do: Understanding Our Brain to Get the Best Out of Ourselves and Others (Wiley, 2020). Former Vice President of Talent Management at Shire Pharmaceuticals. Former Corporate Director and Head of Global Organisation Development at Serono SA (now part of Merck KGaA). Member of the British Psychological Society. Research interests include the impact of chronic, work-induced stress on cognitive ability in the workplace. Biography Most change programmes fail on the same fault line. Leaders model behaviour as a matter of willingness, when the brain is actually running on threat detection, bias and habit. Helena Boschi has built a twenty-year practice around closing that gap, translating applied neuroscience into the decisions senior teams actually have to make. Her consultancy, Chequered Leopard Ltd, was founded in 2004 after senior corporate roles inside Shire Pharmaceuticals, where she was Vice President of Talent Management, and Serono SA, where she led global organisation development. That sequence matters. She is not a researcher who later discovered business. She ran the people function at scale in listed multinationals and turned to neuroscience because the tools available to her were not explaining what she was seeing. Her book Why We Do What We Do, published by Wiley in 2020, sets out how the brain communicates, remembers, attends, leads and decides, and what organisations can do to stop working against it. The work that sits beneath it, including her interest in chronic work-induced stress and cognitive function, informs keynotes on change, cognitive bias, psychological safety, hybrid working and innovation. She is a member of the British Psychological Society. The argument she leaves in the room is specific. Most of what organisations call a culture problem is a biology problem being asked to behave. Once leaders see that, the interventions change. Key speaking topics Applied neuroscience at work The neuroscience of change Cognitive bias and decision-making Psychological safety and fear at work Trust, risk and hybrid working The neuroscience of innovation Chronic stress and cognitive performance Neuroplasticity and cognitive agility in an AI-driven world Ideal for CEOs, executive teams and boards working through sustained change or transformation programmes. CHROs, CPOs and senior HR, talent and organisation development leaders. Leadership development and learning teams designing programmes for senior cohorts. Cross-cultural and international leadership groups operating in hybrid conditions. Audience outcomes A clearer picture of why people resist, withdraw or underperform during change, grounded in how the brain responds to uncertainty. Named cognitive biases leaders can spot in their own decisions and in the decisions their teams make for them. A practical read on what hybrid working is doing to trust, empathy and risk appetite inside their organisation. Specific behavioural levers for psychological safety, rather than slogans. Language and evidence leaders can take back into their own teams without needing to cite academic research.

Why organisations work with Henrik von Scheel He is one of the named architects of Industry 4.0 as it was formalised in Germany’s high-tech strategy, so his frame of reference is the policy and standards layer most strategists only read about. His advisory seat on the EU AI Act and on the EU Climate Change Board (Green Deal, FIT for 55, CBAM) lets him brief boards on regulation that is still being written, not regulation that has already shipped. He sits inside the Institute of Strategic Intelligence, whose trend material feeds the World Economic Forum, so the inputs he uses with clients are the same inputs shaping global agenda papers. His 2024 Wiley handbook “Strategy in the Age of Disruption” gives clients a documented method for sequencing disruption response rather than a slide deck of trends. Co-authorship of 153 business, architecture and IT standards, including the SAP implementation method and the NATO Architecture Framework C3 Taxonomy meta-model, means he moves from boardroom narrative to operational specification inside the same engagement. Biography highlights Originated the term “Fourth Industrial Revolution” in 2011 as a member of the Advisory Group to the German Federal Ministry of Education & Research, with Prof August Wilhelm Scheer and Prof Henning Kagermann. Co-author of Germany’s Digital Agenda (2009 to 2010), later adopted as the European Commission’s Europe Digital Agenda 2020. Managing Director of the Institute of Strategic Intelligence and Professor of Economics and Strategy Management. Author of “Strategy in the Age of Disruption: A Handbook to Anticipate Change and Make Smart Decisions” (Wiley, 2024). Advisory Council Member on the EU Artificial Intelligence Act and on the EU Climate Change Board (Green Deal, FIT for 55, CBAM Scope 1 to 3); co-author of 153 business, architecture and IT standards, including the SAP implementation method and the NATO Architecture Framework C3 Taxonomy meta-model. Recipient of the Mohammed bin Rashid Al Maktoum Knowledge Award (2019), the prize popularly described as the Nobel of knowledge sharing; named a leading authority on strategy by the Financial Times and a most influential futurist of the century by CNBC. Biography The phrase “Industry 4.0” was first written into a German federal policy paper in 2011, and the working group behind it had three names on it. One of them was Henrik von Scheel, then advising the Federal Ministry of Education & Research alongside August Wilhelm Scheer and Henning Kagermann. Two years later the concept was published as Germany’s high-tech strategy and became the dominant frame for industrial digitalisation across most advanced economies. That origin story matters because most strategists discuss digital transformation from outside the room. Von Scheel works from inside it. He co-authored Germany’s Digital Agenda with Scheer in 2009 to 2010, which the European Commission adopted as the Europe Digital Agenda 2020. He sits on the advisory council for the EU Artificial Intelligence Act and on the EU Climate Change Board, where he is contributing to the Green Deal, FIT for 55 and CBAM. He is briefing boards on rules he is helping draft. The operational layer is just as concrete. Through the Institute of Strategic Intelligence, where he is Managing Director, he supplies trend research used by the World Economic Forum. He has co-authored 153 business, architecture and IT standards, including the SAP implementation method and the NATO Architecture Framework C3 Taxonomy meta-model. This is what lets him move a conversation from megatrend to operational specification without losing the room. His 2024 Wiley handbook “Strategy in the Age of Disruption”, co-written with Ciprian Popa and Joshua von Scheel, sets out a method for anticipating change and sequencing decisions rather than reacting to disruption after the fact. Current demand reflects that range: law firms working through the future of legal practice, defence, banking, automotive and manufacturing leaders working through the move from automation to intelligence. Key speaking topics Industry 4.0 and industrial digitalisation Artificial intelligence strategy and the EU AI Act From automation to intelligence in industrial operations Strategic foresight and megatrend analysis Future of legal practice in the age of AI Digital transformation execution Supply chain and operations reinvention Sustainability, ESG and energy transition Ideal for Boards and CEOs in manufacturing, automotive, defence and banking setting AI, digital and Industry 4.0 strategy at group level Managing Partners and innovation leads in law firms working through how AI restructures legal practice and client work Chief Strategy Officers and transformation leads sequencing capital and operating bets under disruption COOs and operations leaders reinventing factories, supply chains and service operations Government and policy audiences shaping national digital, AI or industrial agendas Audience outcomes A clear read on which megatrends are commercially actionable in the next planning cycle and which are still ten years out A defensible logic for sequencing AI, automation and digital investments against P&L impact An insider view of where EU AI and climate regulation is going before it lands A working method, drawn from his Wiley handbook, for making strategic decisions when the operating environment keeps shifting Confidence that the digital and Industry 4.0 narrative inside the organisation matches what is happening at policy and standards level

Why organisations work with Henry Coutinho-Mason He brings a working method for trend-driven innovation, set out in Trend-Driven Innovation and refined across a decade as Managing Director of TrendWatching, rather than a curated list of things happening now. His second book, The Future Normal, co-written with WSJ bestseller Rohit Bhargava, gives executive audiences a structured view of the thirty shifts most likely to reshape the next decade, tailored by sector. He has delivered more than 100 keynotes and workshops across 30+ countries for Mastercard, Johnson & Johnson, Calvin Klein, Tata, Siemens, Google, HP and Marriott, so the material is already pressure-tested on senior corporate audiences. His AI sessions are built around a people-first innovation strategy, not a tools tour, which lands with leaders who need to commit capital and organisational focus rather than pilot for the sake of it. The 3Space track record, recognised by the FT/Citi Urban Ingenuity Awards and NESTA New Radicals, gives him operator credibility beyond the commentary layer. Biography highlights Co-author, The Future Normal: How We Will Live, Work and Thrive in the Next Decade, with Rohit Bhargava (Ideapress). Co-author, Trend-Driven Innovation: Beat Accelerating Customer Expectations. Former Managing Director, TrendWatching. Guest lecturer, HEC Paris. Co-founder, 3Space; European winner of the FT/Citi Urban Ingenuity Awards, commended by Fast Company World Changing Ideas, selected by NESTA New Radicals. Keynote and workshop engagements with Mastercard, Johnson & Johnson, Calvin Klein, Tata, Siemens, Telefonica, HP, Google, GE, Accenture, and Marriott. Biography Most large organisations know their customer expectations are moving. What they struggle with is turning that awareness into a pipeline of decisions a board will back. That gap, between trend awareness and commercial commitment, is where Coutinho-Mason does his work. He spent roughly a decade at TrendWatching, ending as Managing Director of what became one of the most widely referenced consumer trend intelligence firms in the world. That run produced a method, published as Trend-Driven Innovation, for converting shifting customer expectations into concrete innovation bets rather than observations. His second book, The Future Normal, written with Wall Street Journal bestselling author Rohit Bhargava, maps thirty ideas and instigators shaping the next decade, from generative AI to biophilic design. Leadership teams at Mastercard, Johnson & Johnson, Calvin Klein, Tata, Siemens and others have booked versions of the material tailored to their sector, often as the opening frame for a strategy offsite. Alongside the speaking and advisory work, he co-founded 3Space, a social enterprise that turns empty commercial property into space for charities and community groups. It won the European section of the FT/Citi Urban Ingenuity Awards and was commended by Fast Company’s World Changing Ideas, a proof point that the innovation method travels beyond the corporate setting into organisations that have to ship results with little margin for error. Key speaking topics Trend-driven innovation Consumer and customer expectations Strategic foresight People-first AI strategy Future of retail, work and cities Business model innovation Growth strategy Ideal for CSOs and heads of strategy commissioning a multi-year innovation agenda CMOs and customer experience leaders recalibrating propositions against shifting expectations Chief innovation officers and transformation leads looking for a repeatable method, not a trend deck Executive offsites and board sessions opening a decade-horizon strategy conversation Audience outcomes A shared vocabulary for distinguishing durable consumer shifts from short-cycle noise A working framework for translating trend signals into specific innovation bets A sharper view of where generative AI changes the economics of their category, and where it does not Concrete examples of how peer-scale organisations have already moved, drawn from cross-sector research A clear set of questions to take back to strategy, product and marketing teams

Why organisations work with Hollie Castro Operating record across the moments that test a people function: IPO transition at YETI, take-private of BMC Software under Bain Capital and Insight Partners, and VC-backed scale-up at Miro under Accel and ICONIQ. Sits credibly in the boardroom on AI and the workforce, co-chairing the NACD Austin chapter and leading director-level sessions on GenAI governance and the multigenerational workforce. Has actually run HR at global scale: workforces of 1,500 to 50,000, 90 countries, budgets to USD 200 million, 25-plus acquisitions integrated. Bridges Fortune 500 and late-stage start-up worlds, including current advisory work with HR-focused AI founders at Series A through her firm HC Advice. Recognised externally where it counts: Financial Times Group Top 100 Board Candidates and the HR Transformation award at Silicon Valley’s High Tech Symposium. Biography highlights Five-time CHRO and Chief Administration Officer: YETI, BMC Software, Talisman Energy, Miro, Kony. Co-Chair, Austin Advisory Board, National Association of Corporate Directors. Advisory Board Member, Texas A&M Mays School of Business Center for Human Resources. Stanford University and NACD certified Corporate Director; MBA, Thunderbird School of Global Management. Financial Times Group Top 100 Board Candidates; HR Transformation award, Silicon Valley High Tech Symposium. Published in Fast Company, Forbes, The Corporate Board, and Directors & Boards; featured at HR Retail and on the Revenue Builders podcast. Biography Few HR leaders have sat in the seat across as many high-pressure transitions. As CHRO, Castro took YETI through its IPO from private equity ownership at Cortec, led BMC Software through its take-private under Bain Capital and Insight Partners, and ran people strategy at Miro and Kony alongside Accel and ICONIQ Capital. The thread across those mandates is the same: HR as an operating discipline tied to capital events, not a support function. Her scope has been unusually broad. Workforces of 1,500 to 50,000, operations in 90 countries, budgets to USD 200 million, and more than 25 acquisitions integrated. That range includes the cultural architecture work that ESG and compensation committees now ask for, as well as the harder M&A integration calls that decide whether a deal earns its thesis. The board work has become a second discipline. Castro co-chairs the Austin advisory board of the National Association of Corporate Directors and led the 2024 NACD Director Summit conversation on how boards govern GenAI alongside a five-generation workforce. She is a Stanford and NACD certified Corporate Director, a Thunderbird MBA, and was named to the Financial Times Group’s Top 100 Board Candidates. Today she advises HR-focused AI founders at Series A through HC Advice and writes for Fast Company, Forbes, The Corporate Board, and Directors & Boards on the governance questions that follow when HR is asked to deploy AI at scale. Key speaking topics The CHRO as a strategic business partner Generative AI in HR and talent acquisition Global HR strategy and M&A integration Board governance of AI and the workforce Scaling people functions through IPO and take-private events ESG, compensation, and human capital in the boardroom The multigenerational workforce Agile HR and design thinking Ideal for CHROs, Chief People Officers, and CPO-track HR leaders preparing for board-facing roles. Boards, compensation committees, and audit committees engaging with AI, human capital, and ESG oversight. CEOs and executive teams in private equity portfolio companies or scale-ups preparing for IPO, M&A, or take-private events. Leadership programmes for senior women in operating and director roles. Audience outcomes A clearer picture of what boards now expect from HR on AI, talent risk, and human capital reporting. Specific reference points on integrating HR through IPO, take-private, and cross-border M&A. A working view of how generative AI is changing talent acquisition and the CHRO operating model. Director-level language for governing AI ethics, workforce design, and compensation in tandem.

Why organisations work with Huy Nguyen Trieu Two decades inside tier-one banks (Citi, Royal Bank of Scotland, Société Générale) paired with co-founding CFTE, a capability platform that has reached more than 200,000 professionals across 130 countries, gives him a view neither pure bankers nor pure technologists can offer. His work names the specific mechanisms by which AI is reshaping institutions, drawing on frameworks developed at CFTE including the AI Capability Engine, the Performance Hexagon, the CDE Innovation Prism and the SHIME skills model. Boards and policymakers use him to pressure-test AI strategy against what is actually deployable, including a strategy briefing for the senior leadership of a top-five global financial institution and a full-day executive programme for a major central bank with over 100 senior leaders. Author of “The AI-fication of Jobs” (2024) and co-author of “The Fintech Job Report” (2022), both of which set out workforce impact in numbers executives can use for planning. Council Member of the ADI Foundation, Industry Fellow at Imperial College Business School, and former member of the World Economic Forum’s Fintech Advisory Board, so his work holds up in front of regulators and sovereign actors as well as operators. Biography highlights Co-founder, Centre for Finance, Technology and Entrepreneurship (CFTE), reaching more than 200,000 professionals across 130 countries. Council Member, ADI Foundation, contributing to sovereign blockchain infrastructure including national stablecoins and digital public infrastructure. Former Managing Director at Citi, with earlier roles at Royal Bank of Scotland and Société Générale; founding partner of Supercharger, one of Asia’s largest fintech accelerators; former CEO of Ukibi, a venture-backed US technology start-up. Graduate of MIT and École Polytechnique; first Fintech Resident at Oxford Saïd Business School; Industry Fellow at Imperial College Business School; former member of the World Economic Forum’s Fintech Advisory Board. Author of “The AI-fication of Jobs” (2024); co-author of “The Fintech Job Report: Technology is eating Finance” (2022). Commentary on AI in financial services featured in international business media including the Financial Times, Bloomberg and CNBC. Biography Most banks have been running digital transformation programmes for a decade. The harder question now reaches further than banking. Governments, central banks and financial institutions all face the same problem: translating AI from pilots into operating capability that holds up under regulation and talent constraints. That is the terrain Huy Nguyen Trieu has worked on from both sides. He spent years at Citi, finishing as a Managing Director, with earlier roles at Royal Bank of Scotland and Société Générale. Before banking he was CEO of Ukibi, a venture-backed US technology start-up, and was later a founding partner of Supercharger, one of Asia’s largest fintech accelerators. The mix means he reads an institution’s P&L the way an operator does and reads a technology bet the way an investor does. He co-founded CFTE, the Centre for Finance, Technology and Entrepreneurship. It now reaches more than 200,000 professionals across 130 countries and works with governments, central banks and financial institutions on AI capability at scale. CFTE’s frameworks, including the AI Capability Engine, the Performance Hexagon, the CDE Innovation Prism and the SHIME skills model, are the spine of that work. He was the first Fintech Resident at Oxford Saïd Business School and is an Industry Fellow at Imperial College Business School. He also serves as a Council Member of the ADI Foundation, contributing to sovereign blockchain infrastructure for emerging markets. Recent engagements illustrate the scope. He delivered a keynote on the third wave of AI in the presence of H.E. the President of the Republic of Cyprus. Other engagements include a strategy briefing for a top-five global financial institution and a full-day executive programme for a major central bank with more than 100 senior leaders. His book “The AI-fication of Jobs” (2024) explains why AI breaks the historical assumption that new technology creates more jobs than it destroys. Key speaking topics Fintech and the future of financial services AI in banking and capital markets Digital business models in regulated industries Platform economics and hyperscalable finance Future of work in financial services Digital assets and tokenisation Venture capital and fintech investment trends Ideal for Governments and central banks building AI capability across regulated sectors Bank and insurer boards setting AI and fintech strategy CEOs, COOs and CIOs of financial institutions running transformation agendas Heads of innovation, strategy and HR grappling with workforce impact of AI Audience outcomes A clearer read on which fintech and AI shifts are structural and which are overstated. Specific examples of business-model change from inside banks, fintechs and big tech, not generic case studies. A workforce view: which roles in finance shrink, which expand, and what skills leaders should build now. A sharper frame for board-level conversations on AI risk, digital assets and platform strategy.