Grace Kite

Expert on modern marketing and the successful use of data in business

Economist

A business economist who advises household brands on how to grow and empowers people with training on how to bring about good change.

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Grace Kite's videos

What Grace Kite's clients say

Here is some of the feedback from audiences and clients who have worked with Grace.

"Working with Grace… has been one of the most rewarding things we’ve done this year. [Her team] really understood our business, supported us in gathering the data, and then worked hand-in-hand to make sure we ended up with a model that the whole organisation would recognise and understand. I can’t recommend her highly enough."

Ross Farquhar,

CMO,

Wagamama

"Grace and the team have been fantastic partners… [her] insightful results will now play a vital role at the heart of our marketing planning."

Paul Ridsdale,

Director of Viewer Marketing,

ITV

"I highly recommend Grace, not only is she a super lovely person to work with, but she knows her stuff, and has taught me a huge amount."

Annie Baldwin,

Deliveroo

"Grace's presentation style is simply wonderful."

Viktor Susnyak,

OMD Czech

"If you don't know Grace, she is a leading voice in the field and you should follow her."

Cary Murphy,

Brand On

"Courses are hosted by the fabulous Dr Grace Kite, this alone is enough of a reason to join."

Alex Judd,

Clarity

"Dr Grace is obviously immensely intelligent. The way she collaborated and explained made it an absolute joy to work with her."

Charles Quartey,

Peloton

"Grace more than lived up to the hype."

Tim Brandon,

OMD

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Grace’s speaking themes

Languages:

English

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Grace Kite's 2024 biography

About Dr Grace Kite

Dr Grace Kite has more than 20 years’ experience using statistics to model commercial outcomes to see what drives growth. Throughout, she has prioritised coaching people to use results successfully.

She now focuses on big picture patterns in business growth and in how people and organisations absorb data and analytics. She shares these themes and stories – complete with data that proves they are real – for the benefit of clients, students, and audiences at events worldwide.

Dr Kite founded Magic Numbers in 2010. It’s a company specializing in analysis to evaluate marketing that provides insights in a human and approachable way while also ensuring results are reliable. Magic Numbers clients include Money Supermarket, Yorkshire Tea, Fever Tree, and Wagamama.

Via her training company, Magic Works, Dr Kite offers practical, no-nonsense courses that teach marketing professionals how to use data effectively and get the right balance between different types of marketing investments.

In recognition of her significant contributions to the field of marketing effectiveness, Grace has won numerous awards, including the Grand Prix at the IPA awards for Cadbury and the Grand Prix at Cannes lions for Heineken.

She is respected columnist and speaker, writing articles on Marketing Week and WARC, and regularly giving keynote talks at international conferences such as Cannes Lions, SXSW and Festival of Marketing.

Speaking style

Combining simple charts with explainers and easy-to-understand examples, Dr Kite tackles thorny topics in a way that’s down to earth and friendly. Equally comfortable with technical, non-technical, junior, senior, and mixed audiences, she never leaves people feeling stupid or lost.