Nick Ferrari

Why organisations work with Nick Ferrari

• A daily live audience of more than a million listeners on LBC means the interviewing reflex is current, not nostalgic. The questions land because they were sharpened that morning.
• Thirty years inside national news, from The Sun and the Daily Mirror to the launch of Sky News and Fox TV in New York, gives him a working knowledge of how organisations get covered and where their messaging breaks.
• Sony Radio Academy Awards for Breakfast Show of the Year and Speech Broadcaster of the Year are external markers of broadcasting craft, not bureau adjectives.
• He is comfortable with contested material. Politicians, regulators and CEOs have all sat across from him on air, which is the relevant experience for chairing a panel where audiences expect more than sponsor-friendly questions.

Biography highlights

• Presenter, Nick Ferrari at Breakfast, LBC (since 2004; first LBC breakfast slot in 2001)
• Launch Editor, Sky News, 1989
• Vice President of News and Programming, Fox TV, New York
• Sony Radio Academy Award, Breakfast Show of the Year, 2006
• Sony Speech Broadcaster of the Year, 2009; Arqiva Breakfast Show of the Year, 2010
• Former editor of The Sun’s Bizarre column and Deputy Editor of the Daily Mirror

Biography

National breakfast radio is the hardest live format on British media. Three hours, five days a week, with politicians, regulators, listeners on the line and no script. Nick Ferrari has held the LBC breakfast slot since 2004 and has been awarded Sony Radio Academy honours including Breakfast Show of the Year in 2006 and Speech Broadcaster of the Year in 2009.

The journalism behind the broadcasting is unusually broad. Ferrari was Launch Editor of Sky News in 1989, then Vice President of News and Programming at Fox TV in New York. Before that he edited The Sun’s Bizarre column and was Deputy Editor of the Daily Mirror. The sequence matters for organisations: he has run rooms in tabloid Fleet Street, in start-up television and in network American news, and knows how each treats a corporate story.

That background is what makes him useful in front of a corporate audience. He chairs panels with regulators, ministers and chief executives without slipping into either deference or grandstanding. He hosts award dinners with the timing of a daily presenter rather than a guest speaker. The reason organisations book him is not access to a thesis; it is access to an interviewer who knows how to keep a senior panel honest and a room awake.

Key speaking topics

• Conference hosting and chairing
• Panel moderation with senior public figures
• After-dinner speaking and corporate awards hosting
• Broadcasting and journalism
• Media, politics and current affairs
• Interviewing and on-stage Q&A

Ideal for

• Annual conferences and senior leadership offsites that need a chair, not a keynote
• Corporate award dinners and gala evenings looking for a known broadcaster as host
• Regulator, financial services and public-sector events with politically sensitive panels
• Internal town halls or executive forums where leaders need to be interviewed in front of staff

Audience outcomes

• A panel that produces real answers rather than rehearsed lines, because the chair pushes back
• An evening or conference paced with broadcast timing, on the clock and on the brief
• Senior executives interviewed in a way that feels credible to staff, journalists and clients in the room
• A host the audience already knows from national radio, which lifts the perceived authority of the agenda