Culture Transformation

Why organisations work with Adrian Gostick His frameworks are grounded in studies of 300,000 and 850,000 workers – giving organisations credible research evidence, not opinion, when making the internal case for culture investment. The Carrot Principle established employee recognition as a direct performance lever, not a morale initiative – a distinction that changes where CHROs and line managers direct their attention. Anxiety at Work reframes workplace stress as a leadership responsibility rather than an individual failing, making it directly actionable for senior leaders managing high-pressure, post-disruption teams. Named to both Thinkers50’s Coaches50 and Marshall Goldsmith’s MG100 Coaches project – a dual validation from the two most credible bodies in management thinking and executive coaching. The Culture Works extends his frameworks into ongoing consulting and training, enabling organisations to embed behaviour change beyond the event itself. Biography highlights Founder of The Culture Works, a global leadership and culture consultancy New York Times #1 bestselling co-author: All In, The Carrot Principle, Leading with Gratitude, Anxiety at Work – 1.5 million+ copies sold in 30 languages Thinkers50 Coaches50 (2025); Global Gurus top-10 in both leadership and organisational culture (2020) Member of Marshall Goldsmith’s MG100 Coaches Pay-it-forward Project Forbes leadership columnist; featured on NBC Today Show, CNN, and CNBC; cited in The Economist, Wall Street Journal, Newsweek, and Fortune Client organisations include American Express, Cisco, Danaher, Merck, Bank of America, and Rolls-Royce Biography Culture change has become one of the most common items on the executive agenda – and one of the most difficult to execute. Adrian Gostick has spent two decades investigating the reason: not that leaders undervalue culture, but that most lack the specific daily behaviours that make it real. Through The Culture Works, he has built that investigation into a body of research that reaches from recognition science to team performance to workplace anxiety. His books provide the empirical foundation. All In drew on a 300,000-person study conducted with Towers Watson, identifying the management practices that create what he calls a “culture of belief” – environments where employees commit fully and performance follows. The Best Team Wins extended that research to 850,000 work teams, isolating the leadership disciplines that determine whether collaboration produces results or friction. The Carrot Principle made the business case for recognition as a measurable driver of engagement and retention. Anxiety at Work reframed stress as a leadership issue, not an individual one. Gostick writes regularly on leadership strategy for Forbes and has been featured on NBC’s Today Show, CNN, and CNBC. His research has been cited in The Economist, Wall Street Journal, Newsweek, and Fortune. In 2025 he was named to Thinkers50’s inaugural Coaches50 list; he is also a member of Marshall Goldsmith’s MG100 Coaches project. His consulting and advisory work spans American Express, Cisco, Danaher, Merck, Bank of America, and Rolls-Royce – organisations that have used his frameworks to move culture from aspiration to operational discipline. The Culture Works model means that engagement with his ideas does not have to end when the keynote does. Key speaking topics Organisational culture and culture change Employee engagement and recognition High-performance teams Leadership behaviour and accountability Workplace anxiety and psychological safety Gratitude and motivation in leadership Resilience under pressure Ideal for CHROs and People leaders designing engagement and culture strategy CEOs and executive teams seeking to align culture with business performance Leadership development programme directors and transformation leads Organisations undergoing post-merger integration, rapid growth, or cultural reset Audience outcomes A research-grounded case for treating recognition as a performance lever, not a perks programme Specific leadership behaviours that close the gap between stated organisational values and daily management practice Practical frameworks for reducing workplace anxiety and building team resilience without retreating from accountability Insight into how high-performing organisations use psychological safety and clear expectations together Tools for translating culture strategy into measurable changes in engagement and team output

Why organisations work with Farrah Storr She has repositioned three major consumer media brands through structural decline in print and can speak with evidence about what actually protects audience, authority, and commercial performance when the category is shrinking. She launched Women’s Health UK from a three-person team with minimal budget into what industry records call the most successful women’s magazine launch of the century, a concrete case of building inside a constraint. She crossed from legacy publishing to Substack and now runs its international writer business, so she has operator experience on both sides of the media disruption that most leaders only read about. Her book The Discomfort Zone and the BMD method give her a published leadership argument on how individuals and teams perform in conditions most organisations try to engineer away. Her MBE for services to Media and Diversity, her Social Mobility Commissioner role and her National Theatre board seat give her a public record on social mobility and diversity in creative industries that goes beyond corporate talking points. Biography highlights Head of Substack International, previously Head of Writer Partnerships at Substack UK. Editor-in-Chief, ELLE UK, 2019 to 2021. Editor-in-Chief, Cosmopolitan UK, 2015 to 2019, where the title became the UK’s number-one women’s glossy. Launch Editor-in-Chief, Women’s Health UK, from 2012. MBE, 2024 King’s Birthday Honours, for services to Media and Diversity. Commissioner, Social Mobility Commission, from 2018; Board Member, National Theatre, from 2021. Author, The Discomfort Zone: How to Get What You Want by Living Fearlessly, Piatkus, 2018. BSME Editor of the Year 2012, 2018, 2020; PPA Editor of the Year 2018, 2019. TEDxExeter speaker, 2018, “The Discomfort Zone”. Biography Women’s Health UK was a three-person team with almost no budget when Farrah Storr launched it in 2012. By industry count it became the most successful women’s magazine launch of the century, and the pattern repeated at the titles that followed. Cosmopolitan UK, where she was Editor-in-Chief from 2015, became the country’s number-one women’s glossy inside her tenure. In 2019 she moved to ELLE UK to do a similar job on the luxury end of the same portfolio. Her argument as an operator is that consumer brands hold their authority through hard editorial judgement under constraint, not through more budget. That case is easier to make now because she has left the category she was running. In 2021 she joined Substack as the first Head of Writer Partnerships in the UK, building the writer base that anchors the platform in this market, and has since stepped up to lead Substack International. That arc, from print consumer titles into the paid newsletter platform that is reshaping them, is unusually clean. It gives her a credible view on what moves with a writer, what stays with a brand, and what the economics of direct subscription actually demand from a team. Her book The Discomfort Zone, published by Piatkus in 2018, sets out the BMD method, her shorthand for Brief Moments of Discomfort as a training discipline for individuals and teams. It is read alongside the public work: her 2018 appointment as a Commissioner on the Social Mobility Commission, her 2021 appointment to the board of the National Theatre, and the 2024 MBE for services to Media and Diversity. Key speaking topics Brand reinvention in consumer media Leading through structural change and category decline Platform economics and the paid newsletter shift The Discomfort Zone and the BMD method Social mobility and diversity in creative industries Women in leadership Editorial judgement as commercial discipline Ideal for CMOs, editorial leaders and heads of content in consumer brands, publishing, and media CEOs and executive teams running heritage brands through audience and format change CHROs and leadership programmes focused on leading in constrained, shrinking or contested categories Networks and conferences on women’s leadership, social mobility and diversity in creative industries Audience outcomes A named operator’s read on what actually protects brand authority when a category is contracting. A working view of the paid newsletter shift from the inside of the platform now reshaping consumer media. A concrete account of launching and repositioning brands on small teams and tight budgets. A usable leadership argument from the Discomfort Zone on how people and teams perform in uncomfortable conditions. A credible perspective on social mobility and diversity in the creative industries, grounded in public roles and personal record.

Why organisations work with Peter Cross He has held the customer experience seat at one of the UK’s most service-known retailers. As Customer Experience Director at the John Lewis Partnership, he was responsible for the customer agenda across both John Lewis and Waitrose at a moment of acute pressure on British retail. His thinking is now codified in book form. Start with the Customer, published by Pearson in 2025 and called “the essential text on customer experience” by The Grocer, gives audiences a usable framework, including a “lexicon of customer needs” that distinguishes transactional, interactional, core and higher-level requirements. As Vice President of the Institute of Customer Service, he sits at the centre of the national conversation about service standards, with sight of how the issue plays out across sectors rather than inside a single company. His career holds two seats most operators never combine: ten years inside the Mary Portas consultancy that worked on the 2011 Portas Review, and eight years inside the John Lewis Partnership. He has built the strategy and lived with the consequences. Biography highlights Former Customer Experience Director at the John Lewis Partnership, with the brief extended to cover Waitrose Co-author of Start with the Customer (Pearson, 2025), called “the essential text on customer experience” by The Grocer Vice President of the Institute of Customer Service Ambassador for the Retail Trust and Leader in Residence at Leeds University Business School Ten-year business partnership with Mary Portas at her retail agency Earlier senior roles at L’Oréal, Burberry and Alfred Dunhill Biography Between 2017 and 2021, two of Britain’s most service-known retailers, John Lewis and Waitrose, were pressured by pure-play online players and a public mood shifting hard toward speed. Holding their character through that period was the customer experience brief, and it sat with Peter Cross. Before John Lewis, he spent ten years as business partner to Mary Portas at her retail agency. Their work together included charity-shop reinvention and the 2011 Portas Review of the British high street, commissioned by government. Earlier still came senior marketing roles at L’Oréal, Burberry and Alfred Dunhill. He has occupied both the operator’s chair and the advisor’s chair. Start with the Customer, his 2025 Pearson book co-written with Institute of Customer Service CEO Jo Causon, was called “the essential text on customer experience” by The Grocer. The book argues that service has been quietly reduced to process, and that technology cannot substitute for the cultural work of building a service organisation from the CEO’s desk down. He now serves as Vice President of the Institute of Customer Service, Ambassador for the Retail Trust, and Leader in Residence at Leeds University Business School. The thinking he brings to senior teams centres on a framework from his book: the “lexicon of customer needs,” which separates requirements into transactional, interactional, core and higher-level categories. The standards he asks organisations to meet are ones he held himself, for eight years, on the customer agenda at the John Lewis Partnership. Key speaking topics Customer experience strategy Service culture The lexicon of customer needs Customer behaviour and expectation Leadership in customer-facing organisations Employee engagement and frontline empowerment The future of retail Ideal for Boards and CEOs setting the customer agenda for the next strategic cycle CMOs, Chief Customer Officers and Customer Experience Directors making the case for cultural investment alongside technology spend Retail and consumer-facing leadership teams under pressure from online competitors HR and people leaders responsible for service culture and frontline engagement Audience outcomes A vocabulary for the different types of customer need (transactional, interactional, core, higher-level) and where each one surfaces across the customer journey The case, evidenced through John Lewis and Mary Portas-era examples, for treating service culture as a board-level discipline A way to test whether technology investment is enabling service or quietly substituting for it The “golden rules and cardinal sins” of service that separate brands customers stay with from brands they leave

Why organisations work with Nicholas Janni His Leader as Healer framework provides a named, structured diagnosis – the dominant “leader-as-executor” model produces measurable fragmentation in organisations – and a practical developmental map for what replaces it, validated by a major book award and embedded in IMD executive programmes. His background as a RADA-trained theatre director is the methodological foundation of his work, not a biographical detail – it is why his approach to embodied leadership presence and performance under pressure has a rigour that purely cognitive or academic development lacks. He bridges executive education at one of the world’s leading business schools (IMD) and direct coaching with senior leadership teams, reaching the level of intellectual rigour and applied practice that board-level audiences require. He addresses the specific failure mode that formal leadership development typically cannot: the gap between a leader’s strategic intelligence and their actual capacity to create trust, genuine engagement and high performance in a room. Biography highlights Author of Leader as Healer (LID Publishing, 2022), winner of Business Book of the Year and Leadership Book of the Year at the Business Book Awards 2023, selected from over 300 nominated titles Visiting Professor of Leadership at IMD Business School, Lausanne; previously Associate Fellow at Oxford Said Business School (2010-15); continues to teach regularly at Oxford Said Former theatre director who taught acting at the Royal Academy of Dramatic Art (RADA), London Co-founded Olivier Mythodrama (2001), an arts-based leadership development consultancy; founded CORE PRESENCE (2013); co-founded Matrix Development (2023) Previous Visiting Fellow at Cranfield School of Management Clients have included Rolls-Royce, Swiss Re, Intel, Microsoft, FedEx and senior UK government figures including Permanent Secretaries Biography Leadership competence and leadership presence are not the same thing. Organisations invest heavily in the former – analytical capability, strategic clarity, execution discipline – and then discover that the latter is what determines whether a team actually performs. This gap is the problem Nicholas Janni has spent his career addressing. His book Leader as Healer (LID Publishing) was named Business Book of the Year at the Business Book Awards 2023. It makes a specific argument: the dominant “leader-as-executor” model, built around rational analysis and transactional relationships, produces fragmentation rather than coherence. The antidote is not softer management but a more complete form of leadership – one that integrates “being” with “doing”, emotional intelligence with analytical rigour, presence with performance. As Visiting Professor of Leadership at IMD Business School, Janni works with senior executives inside some of the world’s most demanding executive education programmes. His methodology draws on 30 years of research into peak performance and human potential. It began in his first career as a theatre director: he taught acting at the Royal Academy of Dramatic Art and directed his own company, developing a rigorous, practical understanding of presence and performance that he has since applied directly to executive leadership. The practical result is a distinctive approach to developing leaders – one that expands perceptual bandwidth, emotional coherence and depth of presence alongside strategic capability. He co-founded Olivier Mythodrama, a pioneering arts-based leadership consultancy, before building CORE PRESENCE and, most recently, co-founding Matrix Development, a practice dedicated to transformational executive coaching and coach training. Key speaking topics Leadership presence and embodied performance The Leader as Healer framework Transformational leadership and inner development Emotional intelligence and regulation in leadership Peak performance and the integration of being and doing Mindfulness and presence practices for executive audiences Building high-performance team cultures Creativity and the conditions for innovation Ideal for C-suite executives and senior leadership teams seeking to develop the inner dimensions of leadership performance CHROs and executive development leads designing high-level leadership programmes Business school executive education programmes and corporate leadership academies Organisations navigating sustained complexity where the quality of leadership presence is a performance-critical factor Audience outcomes A clear understanding of the “leader-as-executor” versus “leader-as-healer” distinction, and what it means practically for their own leadership approach Practical techniques for developing presence, deep listening and emotional coherence in high-stakes leadership contexts A framework for distinguishing between “doing” and “being” as leadership modes, and how integrating both drives sustained performance Greater self-awareness of how personal perceptual and emotional patterns affect team culture, trust and decision quality Specific practices drawn from Janni’s work that can be applied independently after the session

Why organisations work with Jeff DeGraff He brings a tested intellectual frame, the Competing Values Framework, that gives executives a shared language for the trade-offs they already feel but cannot resolve. His Innovatrium has built innovation programmes inside more than half the Fortune 500, including Google, Apple, Coca-Cola, Pfizer, NASA and Microsoft, so the methods are stress-tested in real operating conditions. The work crosses sectors that rarely share a stage: commercial, military (US Air Force, NATO, Singapore Armed Forces), academic and mission-driven, which sharpens his diagnosis of what is structural and what is industry-specific. He treats innovation as a system of competing roles (Artist, Engineer, Athlete, Sage), so leaders leave with a way to staff and sequence change, not a motivational pep talk. The Ross School base and the Certified Professional Innovator programme give buyers a credible academic anchor when they need to sell the engagement internally. Biography highlights Clinical Professor of Management and Organizations, University of Michigan Ross School of Business, since 1990. Co-creator of the Competing Values Framework, with Robert Quinn, Kim Cameron and John Rohrbaugh. Founder of the Innovatrium Institute for Innovation, working with Fortune 500 firms, NASA and allied military commands. Author of The Art of Change (Berrett-Koehler, 2025), The Creative Mindset, The Innovation Code, Leading Innovation and Competing Values Leadership. Host of the PBS programme Innovation You and contributor to Michigan Public’s The Next Idea. Former Vice President of Communications and New Ventures at Domino’s Pizza during the period the company scaled from a regional chain to a global brand. Biography Innovation inside large organisations rarely fails for lack of ideas. It fails because the same organisation rewards efficiency, control and reliability while asking a small group to break those very rules. That tension is the subject Jeff DeGraff has spent his career mapping, first as a co-creator of the Competing Values Framework alongside Robert Quinn, Kim Cameron and John Rohrbaugh, and then as the architect of a more applied body of work on innovation as a system. The academic anchor is the Ross School of Business at the University of Michigan, where he has been Clinical Professor of Management and Organizations since 1990. The applied side is the Innovatrium, the institute he founded to put the theory into contact with operating reality. Through Innovatrium and direct consulting, his methods have been used inside more than half the Fortune 500, including Google, Apple, Coca-Cola, Pfizer, Microsoft and NASA, and inside the US Air Force, NATO and the Singapore Armed Forces. His three most recent books, The Innovation Code (2017), The Creative Mindset (2020) and The Art of Change (Berrett-Koehler, 2025), form a single argument. Innovation is not a personality trait, it is a discipline of holding competing values long enough to produce something new. The Innovation Code translates that into roles and team design. The Creative Mindset breaks creative work into six trainable skills. The Art of Change reframes paradox itself as the engine of transformation. The career arc explains the bias toward application. He earned his PhD at the University of Wisconsin-Madison in 1985 and went directly into industry as Vice President of Communications and New Ventures at Domino’s Pizza, where the nickname “Dean of Innovation” stuck. The work since has kept the same shape: a serious framework, tested against organisations that cannot afford abstractions. Key speaking topics Innovation strategy and operating models Competing Values Framework in practice Creative leadership and team design Organisational change and transformation Culture and capability for sustained innovation Cross-sector innovation: commercial, public, military Paradox and decision-making under competing priorities Ideal for CEOs and executive teams under pressure to deliver core performance and a credible innovation agenda at the same time Chief Innovation Officers, CSOs and heads of strategy designing or rebuilding innovation operating models CHROs and learning leaders building creative capability across senior cohorts Public-sector, defence and mission-driven leadership groups that need a private-sector grade innovation method Audience outcomes A shared language for the competing demands inside the business and a way to talk about them without picking sides A working model for staffing innovation teams across distinct creative roles rather than relying on a few “creative” individuals A practical sequence for turning paradoxes (efficiency versus experimentation, control versus autonomy) into design decisions Confidence that innovation can be built as a repeatable system, not a personality-driven exception Examples drawn from companies, NASA and military commands that translate cleanly back to the audience’s own context

Why organisations work with Jeremy Schwartz He has sat in the chief executive seat at The Body Shop and as interim joint CEO at Pandora, so the advice on transformation comes from someone who has signed off the trade-offs, not described them. He led the launch of “Enrich Not Exploit” at The Body Shop, a sustainability commitment with hard 2020 targets across ingredients, packaging, suppliers and stores, and oversaw the business through the 1bn euro sale to Natura. He proposed the consumer concept behind Coca-Cola Zero during his time as Marketing and Innovation Director for Coca-Cola Europe, giving him credibility on commercial brand creation as well as ethical repositioning. His current mandates as Practice Chairman at Kantar and advisor to McKinsey’s Business Transformation Practice keep him close to live programmes inside large consumer and retail organisations. Few speakers can argue the commercial case for sustainability from inside the P&L of a global beauty business and the boardroom of a listed jewellery company. Biography highlights CEO of The Body Shop, 2013-2017; led the “Enrich Not Exploit” sustainability strategy and the 1bn euro divestment from L’Oreal to Natura. Chief Operating Officer and interim joint CEO of Pandora A/S. Managing Director, L’Oreal UK; Marketing and Innovation Director, Coca-Cola Europe; Brand Director, Sainsbury’s; CMO, News International. Practice Chairman, Kantar Sustainable Transformation Practice; Senior Advisor, McKinsey Business Transformation Practice. Founder and host of the “Saving Tomorrow’s Planet” podcast. Founding trustee, Against Malaria Foundation. Biography The hardest job in a consumer business right now is holding two clocks at once. The quarterly clock that the market reads, and the multi-year clock that sustainability commitments, digital re-platforming and supply chain redesign actually run on. Schwartz has run a business under both. As CEO of The Body Shop from 2013 to 2017, he led the launch of “Enrich Not Exploit”, a sustainability commitment with measurable 2020 targets on ingredients, packaging, fair trade sourcing and habitat protection. Over the same period he steered the business back to growth and through the 1bn euro sale from L’Oreal to Natura. Before that he was Managing Director of L’Oreal UK, Marketing and Innovation Director for Coca-Cola in Europe (where he proposed the consumer concept behind Coca-Cola Zero), Brand Director at Sainsbury’s, and CMO at News International. He later served as Chief Operating Officer and interim joint CEO of Pandora. His advisory work now sits inside the practices that buy-side leaders actually use. He is Practice Chairman of Kantar’s Sustainable Transformation Practice and Senior Advisor to McKinsey’s Business Transformation Practice. That keeps the speaking material close to live transformation programmes rather than retrospective case studies. He hosts the “Saving Tomorrow’s Planet” podcast, interviewing leaders who are reducing emissions inside operating businesses, and is a founding trustee of the Against Malaria Foundation. The through-line across all of this is the same argument he makes to boards: sustainability and commercial growth are not parallel agendas to be balanced, they are the same agenda once the operating model is set up to carry both. Key speaking topics Consumer brand transformation Sustainability and commercial growth Retail leadership CEO and executive team performance Marketing and innovation in consumer businesses Purpose and culture in transformation Digital transformation in retail Ideal for CEOs and executive committees in consumer, retail and FMCG businesses balancing growth targets with sustainability commitments. CMOs and brand leaders rebuilding propositions around purpose without losing commercial discipline. Boards and chairs evaluating ESG and transformation programmes with real P&L implications. Senior leadership teams inside transformation, sustainability or digital programmes that need an outside CEO voice. Audience outcomes A working argument for why sustainability and commercial growth belong in the same operating plan, drawn from a CEO who has run it. Specific examples from The Body Shop, Pandora, L’Oreal and Coca-Cola of how brand, marketing and sustainability decisions look from inside the P&L. A clearer view of where consumer transformations stall and what senior leaders can do about it before they reach the operating teams. Practical reference points for boards on how to set sustainability targets that survive contact with quarterly performance.

Why organisations work with Vlatka Hlupic A single, evidence-led model of organisational transformation, built from more than a decade of research and field application across companies including GlaxoSmithKline, BP, SAP, Burberry, and the European Commission A measurable diagnostic, 6 Box Leadership, that lets a leadership team baseline its current culture, identify the constraints holding performance back, and track shift over time The intellectual authority of an academic who chairs a faculty position at Hult Ashridge and has published in Harvard Business Review, paired with the practitioner credibility of a CEO running her own consultancy A clear position on what comes after command-and-control management, set out in two books that have been recognised by Forbes, the Axiom Business Book Awards, and the CMI Biography highlights Professor of Leadership and Organizational Transformation, Hult Ashridge Executive Education Founder and CEO, Management Shift Solutions Ltd; Founder, Drucker Society London Author of “The Management Shift” (Palgrave Macmillan) and “Humane Capital” (Bloomsbury) “The Management Shift” listed by Forbes among the top eight business books of 2014; winner of the Axiom Business Book Award and CMI Management Articles of the Year 2015 Damehood awarded 2025 for contribution to humanising business; Think Global People “80 Outstanding Global Women 2025” Featured in Harvard Business Review, Financial Times, The Economist, Forbes, and at the Global Peter Drucker Forum Biography Most large organisations are still managed through assumptions that were set in a different industrial cycle. Hierarchy, central control, and extrinsic incentives delivered scale in the twentieth century, but they produce diminishing returns when the work is knowledge-intensive and the workforce expects autonomy. Hlupic’s research argues that the gap between how leaders say they want their organisations to behave and how those organisations actually operate is the single largest drag on engagement and innovation today. Her response is the Management Shift, a five-level model of organisational culture developed across more than a decade of academic and field research and set out in two books, “The Management Shift” (Palgrave Macmillan) and “Humane Capital” (Bloomsbury). The model describes the steps an organisation moves through as it leaves command-and-control behind, and it sits on top of a diagnostic, 6 Box Leadership, that senior teams use to measure where they actually are. The credentials sit behind the argument, not in front of it. Hlupic is Professor of Leadership and Organizational Transformation at Hult Ashridge, Founder and CEO of Management Shift Solutions, and Founder of the Drucker Society London. Her work has been applied inside organisations including GlaxoSmithKline, BP, SAP, Burberry, the European Commission, and the House of Commons. She has contributed to Harvard Business Review, the Financial Times, The Economist, Forbes, and the Global Peter Drucker Forum. In 2025 she was awarded a Damehood for her contribution to humanising business. Forbes listed “The Management Shift” among the top eight business books of 2014, and the work has since picked up the Axiom Business Book Award and the CMI Management Articles of the Year. The throughline across the academic publications, the books, and the client work is the same: a board that wants better engagement, better innovation, and a more durable culture has to change how it leads, and there is now a tested way to do that. Key speaking topics Leadership 4.0 and the post-command-and-control organisation The Management Shift framework Organisational culture transformation Employee engagement and human-centric leadership Innovation in knowledge-intensive organisations Future of work and digital transformation Humane capitalism and purpose-driven business Ideal for CEOs, COOs, and boards re-examining their operating model after restructure, merger, or digital transformation CHROs and chief people officers leading culture change at enterprise scale Senior leadership teams using diagnostic instruments to baseline culture before and after major change programmes Executive education and leadership development functions in large multinationals Audience outcomes A clear five-level map of organisational culture and where their own organisation currently sits on it Specific behaviours that move a team from compliance-driven to engagement-driven performance Evidence from multinationals that have used the Management Shift approach, and what it changed in measurable terms A view of leadership beyond authority, drawn from her HBR work and longitudinal research Language and frame to take into their own executive conversations on culture, engagement, and innovation

Why organisations work with Tonje Elisabeth Aarøe She brings a perspective built from both sides of the transformation equation: having seen digital change from inside Google and Microsoft, and then spent years advising organisations on why the people side of it breaks down. Empulse, the staff engagement diagnostic she co-developed with Professor Sut I Wong at BI Norwegian Business School, gives organisations a structured way to measure how employees are actually experiencing transformation, not how leaders think they are. FranklinCovey’s methodology underpins her advisory work, bringing a globally tested behaviour-change framework rather than a proprietary system built on personal experience alone. Her work addresses a specific failure mode – the 70% change project failure rate – with diagnostic and practical tools rather than motivational reframing. She has delivered in academic and executive contexts across institutions including BI Norwegian Business School and Durham University Business School, giving her work independent intellectual grounding beyond the speaking circuit. Biography highlights Country Manager Norway, FranklinCovey North; the globally recognised leadership and behaviour-change organisation Former Industry Manager, Google Norway; prior enterprise sales and marketing roles at Microsoft Co-developer of Empulse, an employee engagement survey built with Professor Sut I Wong of BI Norwegian Business School to measure employee experience during digital transformation Author of Ignite Your Inner Game Changer (2017) Founder of Growthitude, a transformation and engagement consultancy Guest lecturer at BI Norwegian Business School and Durham University Business School Certified Prosci Change Management Practitioner; certified NLP Trainer Contributor to PECB Insights on digital transformation topics Biography Most digital transformation programmes treat culture as the final phase; the communications plan, the change management appendix. Tonje Elisabeth Aarøe’s argument, built over a career inside Google and Microsoft and then sharpened through advisory work at FranklinCovey, is that this sequencing is the primary reason so many programmes fail. At FranklinCovey Norway, where she serves as Country Manager, Aarøe advises organisations on leadership capability and employee engagement using one of the most widely deployed behaviour-change methodologies in the world. Her practical toolkit includes Empulse, a staff engagement diagnostic she co-developed with Professor Sut I Wong at BI Norwegian Business School, which allows organisations to track how employees are actually experiencing transformation at pace, rather than retrospectively. Before moving into advisory work, she spent the better part of 15 years in corporate technology and digital sales at Microsoft and Google, working with enterprise clients across sectors on digital strategy and commercial execution. That background means she can describe transformation from inside the organisations that defined it, not only from the consulting room. She has guest lectured at BI Norwegian Business School and Durham University Business School, and contributes to PECB Insights. Her work sits at the intersection of operational credibility and structured methodology; a combination that tends to land in rooms where cultural scepticism about change consultants runs high. Key speaking topics Employee engagement in digital transformation Culture change management Change leadership in hybrid and international environments Building high-performing teams Behavioural change at organisational scale Leadership development and execution Digital work culture Ideal for CHROs and People Directors leading culture or engagement programmes during transformation CEOs and leadership teams managing organisation-wide change initiatives Transformation and change leads in mid-to-large organisations implementing new ways of working L&D and executive education programmes looking for practitioner-led content on digital culture Audience outcomes A clearer understanding of why employee engagement, not technology, determines transformation outcomes Practical framing of how culture and behaviour change can be managed alongside – not after – digital implementation Familiarity with diagnostic approaches (including pulse-survey methodology) for tracking engagement during change Specific leadership behaviours that sustain team performance under sustained organisational pressure A more honest account of how digital change actually lands inside organisations, drawn from inside Google and Microsoft

Why organisations work with Susan Cain A single, defensible thesis. Quiet sold over four million copies, spent multiple years on the New York Times bestseller list and translated into 40 languages, which gives a senior audience a shared reference point before she walks on stage. Operational, not theoretical. Through the Quiet Leadership Institute she has delivered corporate programmes at GE, LinkedIn, Procter & Gamble, NASA and the Dutch Air Force, and partnered with Steelcase to redesign office space around introvert-friendly workflows. Reframes inclusion in language that lands with sceptical executives. Personality bias is a talent and productivity argument, not a values argument, which makes the conversation possible in rooms where DEI has become contested. Cultural reach that pulls audiences in. The TED2012 talk has been viewed more than 30 million times and named by Bill Gates as a personal favourite, and Bittersweet was an Oprah’s Book Club pick in 2023. Biography highlights Honours graduate of Princeton University and Harvard Law School; former Wall Street negotiations attorney Author of Quiet: The Power of Introverts in a World That Can’t Stop Talking, #1 New York Times bestseller, four million copies sold, 40 languages Author of Bittersweet: How Sorrow and Longing Make Us Whole, #1 New York Times bestseller and Oprah’s Book Club selection TED2012 talk “The Power of Introverts” viewed over 30 million times; named by Bill Gates as a favourite TED talk Co-founder of Quiet Revolution and the Quiet Leadership Institute, with corporate programmes at GE, LinkedIn, Procter & Gamble, NASA and the Dutch Air Force Recipient of Harvard Law School’s Celebration Award for thought leadership and the Toastmasters International Golden Gavel Award Biography A third to half of the workforce is introverted, yet most companies are built as though everyone in the room is an extrovert. Hiring rewards the candidate who presents best in an interview. Meetings reward whoever speaks first. Open-plan offices reward visibility over depth of thought. The cumulative cost in lost ideas, attrition and shallow decision-making is significant, and rarely measured. That is the operational problem Quiet named in 2012. The book has sold over four million copies, sat on the New York Times bestseller list for years and been translated into 40 languages, which is why senior leaders tend to arrive at the keynote already inside the argument. The accompanying TED2012 talk has been viewed more than 30 million times and was named by Bill Gates as one of his favourites. The work since then has been practical. Through the Quiet Leadership Institute, founded with former West Point professor Mike Erwin, Cain has run corporate development programmes for organisations including GE, LinkedIn, Procter & Gamble, NASA and the Dutch Air Force. With Steelcase, she co-designed the Quiet Spaces office concept, a direct intervention into the open-plan trend. Her second book, Bittersweet, debuted at #1 on the New York Times nonfiction list and was selected for Oprah’s Book Club in 2023, broadening the conversation into how organisations handle emotion, longing and creativity at work. Her Princeton and Harvard Law training, and her earlier career as a Wall Street negotiator, show up in the way she argues. The case is a talent and productivity case before it is a values case, which is what makes it land in rooms where leaders are tired of the usual inclusion language. Key speaking topics The hidden strengths of introverted leaders Personality bias in hiring, meetings and promotion Workspace and office design for cognitive performance Talent strategy across the introvert and extrovert spectrum Creativity, deep work and the conditions for original thinking Inclusion framed as a productivity argument Emotion, longing and meaning at work (drawing on Bittersweet) Ideal for CHROs, talent leaders and heads of organisational development rethinking how they hire, promote and retain CEOs and senior executives whose workforce skews toward knowledge work, research, engineering or design Heads of workplace strategy and real estate teams designing the next generation of office space Learning and leadership development teams building inclusive leadership curricula that move beyond conventional DEI framing Audience outcomes A concrete vocabulary for the personality bias built into common hiring, meeting and performance practices Specific design choices to test, in meetings, workspaces and team rituals, to surface ideas from quieter staff A reframed argument for inclusion that survives executive scrutiny on commercial grounds A clearer view of where deep work and solitude belong in the operating model of a knowledge organisation

Why organisations work with Polly LaBarre She co-built, with Gary Hamel, the most concrete body of practice on post-bureaucratic management, drawing on case studies from named companies rather than abstract principles. She wrote the bestselling field guide to original organisations, Mavericks at Work, and has spent two decades adding to that evidence base through Fast Company and HBR. She brings a working operator’s view on what actually frees creative capacity inside large firms, sharpened through running the HBR/McKinsey M-Prize and the MIX Mashup. She lands as a journalist first, which means specific stories about specific companies, not slide-deck frameworks recycled from other speakers in the same topic area. Biography highlights Co-author, Mavericks at Work: Why the Most Original Minds in Business Win, named a Book of the Year by The Economist Co-founder, Management Lab, with Gary Hamel and Michele Zanini Co-founder and editorial director, MIX (Management Innovation eXchange), partnered with HBR and Fortune Founding member and senior editor, Fast Company magazine, for eight years Business and innovation correspondent, CNN, with recurring on-air segments on American Morning and Your Money Contributor to Harvard Business Review, The New York Times, The Wall Street Journal, Fortune and McKinsey Quarterly Biography Most companies were engineered for a world that no longer exists. They reward consistency, suppress dissent and treat management as a control function. That mismatch, between how organisations are built and what they now need to do, is the problem Polly LaBarre has been studying, writing about and trying to fix for more than two decades. She was a senior editor and founding team member at Fast Company, the magazine that reframed how a generation of leaders thought about work. With William C. Taylor she wrote Mavericks at Work, a New York Times bestseller that The Economist called a Book of the Year and put alongside In Search of Excellence. The book set out, through detailed company case studies, what it actually takes to compete with originality at scale. That work led directly into the Management Lab, which she co-founded with Gary Hamel and Michele Zanini, and into the MIX (Management Innovation eXchange), the open platform partnered with Harvard Business Review and Fortune and backed by McKinsey, Red Hat and Gartner. Through the HBR/McKinsey M-Prize and the MIX Mashup, she has spent the past decade pulling together a working catalogue of progressive management practice from companies inside the Fortune 500 and well beyond it. Her background as a journalist shows in how she works on stage. She speaks in named cases, names sources and concrete mechanisms, and her writing in HBR, the New York Times, the Wall Street Journal, Fortune and McKinsey Quarterly is the basis for most of what she puts in front of an audience. CNN used her as a business and innovation correspondent for exactly that reason. Key speaking topics Post-bureaucratic management and organisational redesign Resilience and adaptability in large organisations Innovation as a managed discipline Corporate culture and the human edge Talent, autonomy and the future of work Leadership for purpose-driven change Ideal for CEOs, COOs and executive teams confronting the limits of their current operating model CHROs and chief people officers redesigning work and culture for a more capable workforce Heads of innovation, transformation and strategy looking for evidence rather than slogans Boards and leadership offsites wanting a sharp, journalist’s read on what original organisations actually do differently Audience outcomes A clear-eyed picture of why traditional management practices are now a constraint on competitiveness Concrete examples, drawn from named companies, of how organisations have rebuilt for adaptability A working vocabulary for diagnosing where their own management model is leaking energy and initiative A sharper sense of what to change first when the goal is more resilience and originality, not more control

Why organisations work with Lucy Adams A people strategy argument built from running HR at the BBC through the Savile crisis, executive pay-off scandals and the move to Salford, not from a consultancy slide deck. A clear, named thesis from HR Disrupted: treat employees as adults, as consumers and as humans, and rebuild HR practice around those principles rather than legacy process. Practical credibility with HR audiences: Disruptive HR runs ongoing training programmes, a membership community and toolkits, so the keynote is connected to a method leaders can adopt afterwards. A track record of reducing management layers and cost at scale, useful for organisations rethinking structure as well as culture. Direct experience of leading the people function through repeated public crisis, relevant to boards considering reputational and workforce risk together. Biography highlights CEO and founder of Disruptive HR, established 2014. Former Director of HR and executive board member at the BBC. Previously Group HR Director at Serco plc and at law firm Eversheds. Author of HR Disrupted: It’s Time for Something Different (Practical Inspiration Publishing, 2nd edition 2021) and The HR Change Toolkit. Co-host of the Disruptive HR podcast. Led HR through the BBC’s move to MediaCityUK in Salford and the opening of the multi-media newsroom in Broadcasting House. Biography Conventional HR was built for stable organisations, predictable careers and a workforce that did what it was told. That world has gone, but most of the apparatus, the annual appraisal cycle, the nine-box grid, the competency framework, the compliance-led policy stack, is still in place. Adams’ work starts from that mismatch and argues the function has to be rebuilt around how people actually work, not how organisations would like them to. The credibility behind the argument is operational. Adams was Director of HR at the BBC from 2009, sitting on the executive board through a period that included the move to Salford, the opening of the multi-media newsroom in Broadcasting House, executive pay-off scandals and the Savile crisis. She reduced the corporation’s management layer by more than 30%. Before the BBC she was Group HR Director at Serco plc and at the law firm Eversheds. In 2014 she founded Disruptive HR, an agency that now runs training, keynotes and a membership community for HR leaders and senior executives. The method is set out in HR Disrupted: It’s Time for Something Different, published by Practical Inspiration and now in its second edition, with a follow-up volume, The HR Change Toolkit, focused on implementation. The thesis: treat employees as adults, as consumers and as humans, and design people practice accordingly. What separates the work from most “future of work” commentary is that it speaks to the people who own the operating model. The audience is HR directors, COOs and CEOs deciding what to keep, what to discard and what to rebuild in the function that ultimately decides whether strategy gets delivered through people or in spite of them. Key speaking topics Modern HR and people strategy Leading change in complex organisations Employee engagement and the new social contract Leadership through crisis and public scrutiny Culture and organisational reinvention Future of work and workforce design Ideal for CHROs and senior HR leaders rebuilding the people function CEOs and COOs reviewing how the operating model is delivered through people Boards and executive teams navigating reputational or workforce crisis Leadership conferences focused on culture, engagement and change Audience outcomes A clear view of which inherited HR practices are creating drag and which are worth keeping. A named framework for redesigning people practice around adults, consumers and humans rather than legacy process. Practical reference points from running HR through sustained organisational crisis at a public institution. A sharper line between people strategy and the broader business strategy it is meant to deliver.