Culture Transformation

Why organisations work with Martin Glenn He has run the P&L at four large consumer businesses and a national governing body, so brand arguments arrive with operator credibility, not agency theory. The Walkers story is a working case study, not an anecdote: he took share from roughly 30 percent to over 60 percent and built the Lineker campaign that still defines the category. He has done the hard version of culture change at the FA, including a 40 percent revenue lift and a record commitment to women’s football, while the senior England teams reached the 2018 World Cup semi-final. He led the United Biscuits turnaround through to a clean exit to Yildiz Holdings in 2014, which gives boards the rare combination of brand instinct and a private-equity-grade financial outcome. He is one of the few UK CEOs to have reached the top through marketing, which makes him useful when a board needs to rewire how the marketing function is positioned and resourced. He chairs PGMOL through one of the most publicly scrutinised reform programmes in English sport, and chaired Chapel Down through its admission to AIM and 2025 strategic review. Biography highlights Former Chief Executive of The Football Association, 2015 to 2019. Former CEO of United Biscuits, Birds Eye Iglo, and President of PepsiCo UK and Ireland. Architect of the Walkers crisps growth story, including the Gary Lineker advertising campaign. Chair of Professional Game Match Officials Limited since January 2024, the body that runs every referee in English professional football; Chair of the Football Foundation since 2020. Former Chair of Chapel Down Group, England’s largest winemaker, 2020 to 2025; oversaw the company’s admission to AIM in December 2023. Author of “The Best Job in the World”; President of The Marketing Society, 2014 to 2017; PPE graduate of Merton College, Oxford. Biography Walkers was a regional crisps brand in 1992. By the time Martin Glenn finished with it, it held more than 60 percent of the UK market and the Gary Lineker campaign had become the longest running advertising property in the country. That growth story is the spine of his career and the reason boards still bring him in. He spent fifteen years at PepsiCo, ending as President of PepsiCo UK and Ireland, before moving into private equity as CEO of Birds Eye Iglo and then United Biscuits, which he sold to Yildiz Holdings in December 2014. Each role asked the same question in a different setting: how do you grow a mature consumer business when distribution is solved and the next point of share has to come from the brand. In 2015 he answered a different version of the question at The Football Association. Over four seasons he restructured the organisation, oversaw a 40 percent rise in revenue, put a record investment behind the women’s game, and worked on the culture at St George’s Park that fed England’s run to the 2018 World Cup semi-final. He left at the end of the 2018-19 season into a portfolio of board roles. As Chair of Chapel Down from 2020 to 2025 he refocused the business onto premium sparkling wine and took it through its admission to AIM in December 2023. Since January 2024 he has chaired Professional Game Match Officials Limited, the body responsible for every referee in English professional football, helping the executive modernise an organisation that operates under permanent public scrutiny. He also chairs the Football Foundation, the UK’s largest sports charity. He is a PPE graduate of Merton College, Oxford, a former President of The Marketing Society, and the author of “The Best Job in the World”, which sets out the Walkers playbook in detail. The through-line is unusual: a CEO who came up through marketing and treats brand as the operating system of the business rather than a downstream function. Key speaking topics Brand-led growth in mature consumer markets Marketing as a route to general management Turnarounds and private equity exits Culture change inside national institutions The CEO operating model for FMCG businesses Leading governance reform under public scrutiny Ideal for CMOs, CEOs and boards in FMCG, retail and consumer health weighing brand investment against margin pressure. Chairs and CEOs of sports bodies, federations and member organisations facing structural reform. Private equity portfolio companies preparing for a brand-led value creation plan or exit. Senior marketing leaders being positioned for general management or P&L roles. Audience outcomes A clear view of how brand investment shows up in market share and enterprise value, drawn from the Walkers and United Biscuits numbers. A working model for the marketer-to-CEO transition, including what marketing leaders typically have to unlearn. A candid account of leading culture change inside a national institution under public scrutiny. Specific lessons on turnaround sequencing, from cost discipline through to brand reinvestment and exit.

Why organisations work with Kevin Gaskell He has led verifiable turnarounds at three named global brands – Porsche GB from near-bankruptcy to the UK’s most profitable car company, BMW GB to four years of record growth and 500% profitability improvement, and Lamborghini GB – which means his frameworks are grounded in a documented, repeated track record, not a single case. His book Catching Giants (Business Book Awards 2023 finalist) makes a specific, testable argument: that resource-constrained teams with clarity of goal and high belief can consistently outperform better-resourced opponents. Organisations working through transformation can put that directly to use. His portfolio of 15+ businesses across technology, data, and manufacturing – including taking Fairline Boats from ten years of losses to profit within 14 months – shows the same turnaround approach applied across sectors, which makes it credible to audiences outside automotive. The world-record Atlantic and Pacific rowing expeditions are not decorative biography. They are tested case material on exactly the leadership dynamics he teaches: small teams, constrained resources, extreme conditions, and the challenge of sustaining belief and performance when the goal feels unreachable. He has delivered keynotes and masterclasses in over 50 countries for clients including Google, Oracle, JP Morgan, P&G, and Airbus – a range that tests his frameworks against diverse industries, organisation sizes, and cultures. Biography highlights MD of Porsche GB: took the business from near-bankruptcy and bottom of UK customer satisfaction rankings to most profitable car company in the UK within five years MD of BMW GB: four years of record growth, 70% sales increase, 500% improvement in profitability MD of Lamborghini GB; CEO of Fairline Boats, leading the business from ten years of losses to profit within 14 months Founder, chairman, and investor across 15+ businesses in technology, data, manufacturing, and professional services; portfolio has created over £3 billion in shareholder value Author of Catching Giants (Right Book Press, 2022), shortlisted for the Business Book Awards 2023 Guinness World Record holder as part of the Ocean 5 team, fastest five-person Atlantic row (2020); world record Pacific row (2025); expeditions to both the North and South Poles Keynote and masterclass clients include Google, Oracle, JP Morgan, P&G, Airbus, and Accenture; delivered in over 50 countries Recognised as one of the UK’s Top 40 Managers under 40 Biography Turning round a failing business is one of the most demanding tests of leadership because it requires people to change their behaviour before there is any evidence the change will work. Kevin Gaskell has done that three times – at Porsche GB, BMW GB, and Lamborghini GB – and the mechanism in each case was the same: rebuilding team belief in a new direction ahead of any visible result. Appointed MD of Porsche GB at 32, he inherited a company close to bankruptcy and ranked at the bottom of UK customer satisfaction tables. Within five years it was the most profitable car company in the UK. At BMW GB, he led four years of record growth, including a 500% improvement in profitability. At Lamborghini GB, the same approach – refocusing the team on a clear goal, rebuilding culture from the inside – produced comparable results. Across these three brands, the pattern was never primarily about strategy. It was about belief. That same discipline has been applied outside automotive. At Fairline Boats, a business carrying ten years of losses was returned to profit within 14 months. Across a wider portfolio of technology, data, and manufacturing businesses, his teams have created more than £3 billion in shareholder value. His book Catching Giants, shortlisted for the Business Book Awards in 2023, formalises the core argument: that teams with limited resources and a clear goal, led well, can outperform better-equipped competition consistently. The expedition record – both poles, world-record Atlantic and Pacific rows – provides a parallel body of case material on the same dynamics. Small teams, constrained resources, extreme conditions, and the central leadership question: how do you sustain the belief and cohesion needed to reach an objective that looks, for most of the journey, unreachable. Key speaking topics Business turnaround and performance recovery High-performance team leadership Organisational culture as a performance lever Leading through disruption and uncertainty Brand building and repositioning Resilience and performance under pressure Entrepreneurship and business building Ideal for CEOs, MDs, and executive teams in businesses facing stalled performance, competitive disruption, or active turnaround Senior leadership teams initiating or sustaining large-scale transformation programmes Board-level and C-suite audiences exploring the human and cultural dynamics of sustained organisational performance Commercial and operations leaders responsible for driving step-change performance in established organisations Audience outcomes A specific framework for diagnosing why performance has stalled and what leadership change is needed to address it Practical tools for building team belief and shared purpose around an ambitious goal Case-based understanding of how cultural change typically precedes financial performance recovery in turnaround situations A working model for connecting leadership behaviour to commercial outcomes, drawn from multiple named business examples Perspective on sustaining high performance and decision quality under conditions of extreme pressure and limited resource

Why organisations work with John Weeks He treats culture as a leadership problem, not an HR programme. The work focuses on what executives say and do in the room, not on values posters or engagement scores. His ethnographic training gives him a method most leadership speakers do not have. He reads organisations the way an anthropologist reads a community, then translates what he sees into specific behavioural choices senior leaders can make. He co-directs IMD’s High Performance Leadership programme, the institution’s flagship six-day senior leadership course, which means his material is tested every year against the questions actual CEOs and senior executives bring to Lausanne. His book Unpopular Culture, a study of why a British bank could not change despite years of trying, gives him a sharp argument about why most culture-change efforts fail and what a serious one looks like. He is fluent in the executive’s other reality, the board. Service on the LEO Pharma board means he speaks from inside the governance and accountability structures his audiences operate within. Biography highlights Professor of Leadership and Organizational Behavior at IMD Business School since 2007. Co-director of IMD’s High Performance Leadership programme, the school’s flagship senior leadership course. Author of Unpopular Culture: The Ritual of Complaint in a British Bank, University of Chicago Press, reviewed in the Financial Times, The Economist, The Guardian, BBC Radio 4, and the American Journal of Sociology. Contributor to Harvard Business Review, with articles including “Designing the Hybrid Office” and “Who Moved My Cubes?”, and to the Academy of Management Review and Organization Studies. Eleven years on the faculty of INSEAD before IMD, with three nominations for “Best Teacher”. Former member of the Board of Directors of LEO Pharma. PhD in Management, MIT Sloan; MPhil in Management, Oxford; BA in Computer Science, UC Berkeley. Biography Culture, on the working definition Weeks uses with senior leaders, is what people say and do when they think their bosses are not looking. That sentence does most of the work. It moves the conversation away from values statements and engagement scores and onto the behaviours senior executives actually model, often without noticing. His route into the question is unusual. A computer science degree from Berkeley, an MPhil at Oxford, a PhD at MIT Sloan, and then training as an organizational ethnographer, the discipline of watching what people in a workplace really do rather than what they say they do. That method is the spine of Unpopular Culture, his University of Chicago Press book about a British bank where everyone complained about the culture, no one liked the way things were done, and yet nothing fundamentally changed. The Financial Times, The Economist, BBC Radio 4, and the American Journal of Sociology all engaged with it; the argument has shaped how he reads every organisation since. At IMD, where he has been Professor of Leadership and Organizational Behavior since 2007, he co-directs the High Performance Leadership programme, the school’s flagship six-day course for senior leaders. Eleven years at INSEAD preceded that, including three nominations for the institution’s Best Teacher award. His Harvard Business Review work on hybrid offices and on the design of physical workspace sits alongside more academic publications in the Academy of Management Review and Organization Studies. Service on the LEO Pharma board gives him the other half of the executive’s view, the side that sees governance, accountability, and the consequences of culture rather than only its rhetoric. The result is a speaker who can sit with a CEO at the level of behaviour and at the level of the board agenda, and connect the two. Key speaking topics Organisational culture and leadership behaviour Self-management for senior leaders Culture change in established organisations High performance leadership Hybrid work and the design of organisational space Ethnographic reading of organisations Ideal for CEOs, executive committees, and senior leadership teams setting or resetting culture CHROs and chief people officers running senior leadership development Boards examining culture, governance, and the gap between stated and lived values Leadership academies and flagship internal programmes for high-potential executives Audience outcomes A direct, working definition of culture that leaders can use the next morning A clear view of how their own daily behaviour creates or undermines the culture they say they want A frame for diagnosing why previous culture-change efforts have stalled A sharper sense of what self-management looks like for people running organisations Specific behavioural choices, drawn from research and from senior executive practice, that move culture more reliably than declarative interventions

Why organisations work with John Peters A first-hand account of decision-making, fear and recovery under conditions most executives will never experience, used as a working reference for leadership behaviour rather than as a war story. Twenty years of post-RAF consultancy through Monkey Business and UPH Ltd, with engagements at board and senior-team level on leadership, strategy and cultural change. Authority on human factors and safety culture, built on MoD programme leadership that won the Flight International Aerospace Industry Award for Training and Safety. Academic standing that supports the commercial work: former Chair of the Association of MBAs, Visiting Professor at Kingston Business School, Honorary Doctorate of Education from the University of Bedfordshire. Co-author of Tornado Down, a Sunday Times No. 1 bestseller, and Team Tornado, with a BAFTA-nominated documentary in the same body of work. Biography highlights Former Royal Air Force Squadron Leader and Tornado GR1 pilot, shot down on the opening day of the 1991 Gulf War and held as a prisoner of war for seven weeks. Co-author of Tornado Down (Sunday Times No. 1 bestseller) and Team Tornado, with John Nichol. Subject of Cutting Edge: Tornado Down, BAFTA-nominated and Independent Documentary of the Year. Founder and owner of Monkey Business, a leadership and strategy consultancy working with senior teams since 2009; founder of UPH Ltd in 2000. Former Chair of the Association of MBAs; Visiting Professor at Kingston Business School; Associate Professor at the Russian Presidential Academy of National Economy and Public Administration in Moscow. Honorary Doctorate of Education, University of Bedfordshire (2022). Biography A Tornado GR1 was shot down over Iraq on the opening day of Operation Desert Storm in January 1991. The two crew members, John Peters and his navigator John Nichol, were captured, interrogated and held for seven weeks. The bruised image of Peters on Iraqi state television became one of the defining pictures of the war. That experience is the entry point, not the conclusion. Peters returned to RAF service, then led Ministry of Defence work on aviation safety and human error, including a Human Factors Cultural Change Programme recognised by the Flight International Aerospace Industry Award for Training and Safety. The interest is consistent: how groups of capable people make sound decisions when stakes rise and information thins. Since leaving the RAF in 2000, Peters has worked with senior business teams on the same question, first through UPH Ltd and from 2009 through his consultancy Monkey Business. The frame is practical. Leadership behaviour, team trust and clarity of intent are treated as performance variables, observed and adjusted, not virtues to be admired. The academic work runs alongside the commercial. Peters chaired the Association of MBAs, holds a Visiting Professorship at Kingston Business School and an Associate Professorship at the Russian Presidential Academy of National Economy and Public Administration in Moscow, and received an Honorary Doctorate of Education from the University of Bedfordshire in 2022. Tornado Down, written with Nichol, remains a Sunday Times No. 1 bestseller and the basis of a BAFTA-nominated documentary. Key speaking topics Leadership under sustained pressure Resilience and recovery after acute setbacks High-performing teams in high-stakes environments Decision-making with incomplete information Human factors and safety culture Cultural change in complex organisations Accountability and personal responsibility Ideal for Boards and executive committees taking on a major change, integration or operational risk CEOs and senior leadership teams stress-testing how they make decisions under load Heads of safety, operations and risk in regulated or safety-critical industries Leadership development and executive education programmes building resilience capability Audience outcomes A working language for what leadership actually looks like when conditions deteriorate A clearer view of how teams hold or lose their composure when judgement is under strain Specific reference points for handling fear, ambiguity and reputational exposure inside a senior team A first-hand case in human factors and safety culture that is hard to obtain from any other source Renewed conviction about the cost of avoiding hard conversations before they become forced

Why organisations work with John Mattone His Intelligent Leadership framework draws a structural distinction between the “Inner Core” of character, values and emotional maturity and the “Outer Core” of skills and competencies. Most leadership development programmes work only on the outer layer. Mattone’s argument is that this is why they underdeliver. The Mattone Leadership Enneagram Inventory, in use since 1996 and administered to more than 10,000 leaders worldwide, quantifies the internal drivers of leadership behaviour. It gives organisations a measurable starting point for executive development rather than a qualitative one. John Mattone Global is recognised among the world’s top ten executive coaching and leadership development firms by Worldwide Research Reports, STATS N DATA, and Infinity Business Insights. Its ICF-accredited Intelligent Leadership certification has produced more than 800 certified coaches across 55+ countries, so the methodology can be deployed at scale rather than through a single practitioner. Named #1 Executive Coach in the World by Global Gurus six times between 2019 and 2026, and inducted into the Corps d’Elite (Hall of Fame) in 2025 for lifetime achievement. Both are credentialled external rankings, not self-conferred titles, which gives procurement teams an independently verified benchmark when selecting executive development partners. His critique of the leadership development industry is pointed and specific: he argues that the sector systematically overinvests in outer competencies and underinvests in the inner character work that determines how leaders actually behave when stakes are high. That position gives boards and CHROs a framework for re-evaluating their existing development spend. Biography highlights Creator of the Intelligent Leadership framework and the Mattone Leadership Enneagram Inventory; the MLEI has been administered to more than 10,000 leaders globally since 1996 Named #1 Executive Coach in the World by Global Gurus six times between 2019 and 2026; inducted into the Corps d’Elite (Hall of Fame) in 2025 for lifetime achievement Author of 11 books, five of them bestsellers: Talent Leadership (AMACOM, 2012), Intelligent Leadership (AMACOM, 2013), Cultural Transformations (Wiley, 2016), The Intelligent Leader (Wiley, 2020), The Executive Coach’s Handbook (2022). Marshall Goldsmith wrote the forewords for Intelligent Leadership and The Intelligent Leader. The Intelligent Leader was named a Forbes #1 Holiday Book and a Soundview Best Book of 2020. Most recent contribution: Pinnacle of Influence (Global Gurus, 2024), a multi-author anthology with Marshall Goldsmith and other Global Gurus-ranked leaders Founder of John Mattone Global; the firm is recognised by Worldwide Research Reports, STATS N DATA, and Infinity Insights Research among the world’s top ten executive coaching and leadership development firms. Its ICF-accredited Intelligent Leadership certification programme has produced more than 800 coaches across 55+ countries Industrial/organisational psychologist by training (MS, University of Central Florida); coaching engagements with C-suite leaders across global organisations, including the publicly documented coaching of Steve Jobs Featured in Forbes, Chief Executive, HR Magazine, and Training magazine; the John Mattone Global leadership blog has been ranked #1 in its category by Feedspot from 2017 through 2025 Biography Leadership development has a measurement problem. Organisations can assess whether a leader has the right skills; they struggle to assess whether that leader has the inner constitution to deploy those skills when conditions deteriorate. John Mattone’s work is built around that gap. His Intelligent Leadership framework distinguishes the Inner Core, a leader’s character, values, emotional maturity and self-awareness, from the Outer Core of visible competencies and behaviours. His argument, made across 11 books and four decades of executive coaching practice, is that outer performance is only as reliable as the inner foundation beneath it. Competency training without inner-core development produces leaders who look good in stable conditions and struggle in everything else. The Mattone Leadership Enneagram Inventory, in use since 1996 and administered to more than 10,000 leaders globally, translates that argument into a quantified diagnostic; organisations get a baseline measure of leadership character, not just leadership style. The published work is more methodology than motivation. Intelligent Leadership (AMACOM, 2013) and The Intelligent Leader (Wiley, 2020), both with forewords by Marshall Goldsmith, set out the structural argument and the implementation path. Cultural Transformations (Wiley, 2016) extends it into how senior leadership character shapes organisational culture. Global Gurus has named Mattone the #1 Executive Coach in the World six times between 2019 and 2026, and inducted him into the Corps d’Elite in 2025 for lifetime achievement. Mattone is the founder of John Mattone Global, recognised by Worldwide Research Reports, STATS N DATA, and Infinity Insights Research as a top-ten executive coaching and leadership development firm. Its ICF-accredited Intelligent Leadership certification programme has produced more than 800 coaches across 55+ countries, so the IL methodology can be deployed at organisational scale rather than through a single practitioner. An industrial/organisational psychologist by training (University of Central Florida), Mattone has consulted with more than 250 organisations and directly coached over 200 senior executives, including the late Steve Jobs and former PepsiCo CEO Roger Enrico. For CHROs and boards reviewing leadership development strategy, Mattone offers a diagnosis of why current programmes underperform, a named alternative framework, the diagnostic instrumentation to apply it, and the certified coaching infrastructure to implement it at the individual executive level. Key speaking topics Intelligent Leadership and the Inner Core / Outer Core model Executive character and leadership sustainability Leadership development programme design Executive coaching methodology and practice Culture transformation and leadership alignment CEO and C-suite succession readiness The Mattone Leadership Enneagram Inventory (MLEI) and leadership diagnostics Internal coaching capability and certified networks Ideal for CHROs and chief people officers reviewing or redesigning executive development programmes Boards and nomination committees focused on CEO succession and senior leadership pipeline Transformation leads overseeing culture change initiatives where leadership behaviour is a critical variable Executive development teams in large organisations seeking a diagnostic-led rather than programme-led approach to leadership capability Audience outcomes A working understanding of the Inner Core / Outer Core distinction and why it reframes how organisations should design senior leadership development Familiarity with the MLEI as a diagnostic instrument and how it creates a measurable starting point for executive coaching engagements A framework for identifying which leaders in a pipeline carry the inner character foundations to perform under high-pressure conditions – and which do not Practical criteria for evaluating whether existing leadership development spend is addressing the right layer of leadership A replicable methodology, drawn from Mattone’s published books, that leadership teams can apply without ongoing dependency on external consultants

Why organisations work with John Amaechi The giants framework – introduced in The Promises of Giants (New York Times and Sunday Times bestseller, 2021 Porchlight Business Book Award winner) – gives senior leaders a precise accountability tool: every person with influence shapes culture through their most ordinary behaviour, whether they intend to or not. He has held non-executive director appointments at FTSE 250 company Greencore Group plc and served a decade as board director at Manchester University NHS Foundation Trust – giving him verified access to the governance conversations his clients face, not just advisory proximity to them. As Professor of Leadership at the University of Exeter Business School and a Chartered Psychologist, he can name the specific behavioural mechanisms – not just the desired outcomes – that distinguish leaders who consistently build high-performing teams from those who inadvertently undermine them. His reframing of unconscious bias as “entrenched assumption” – from The Promises of Giants – shifts the inclusion conversation from psychological absolution to direct leadership accountability, making it actionable for boards and executive committees that have grown fatigued by compliance-oriented framing. Inducted into HR Magazine’s Hall of Fame in 2022, after multiple appearances on its Most Influential Thinkers list, he is recognised across HR, governance, and psychology communities – not within a single professional silo. Biography highlights Founder, APS Intelligence Ltd (est. 2008), working with executive teams and boards across FTSE 100 companies in financial services, technology, legal, and engineering sectors Professor of Leadership (HC), University of Exeter Business School; Research Fellow, University of East London; Chartered Psychologist (British Psychological Society), Chartered Scientist, Chartered Fellow of the CIPD Author of The Promises of Giants (New York Times and Sunday Times bestseller; 2021 Porchlight Business Book Award, Leadership and Strategy category) and It’s Not Magic: The Ordinary Skills of Exceptional Leaders Former non-executive director, Greencore Group plc (FTSE 250); former 10-year board director and HR Scrutiny Committee Chair, Manchester University NHS Foundation Trust HR Magazine Hall of Fame inductee 2022; Sport Industry Integrity and Impact Award 2023; OBE 2011 First Briton to have a career in the NBA; appointed European Ambassador to the NBA Biography Culture gaps in senior teams are almost always a behaviour problem. APS Intelligence, the consultancy John Amaechi OBE founded in 2008, was built on that premise, and his advisory engagements, governance roles, and published research have only strengthened the case. Amaechi has held non-executive director appointments at FTSE 250 company Greencore Group plc and served a decade as board director at Manchester University NHS Foundation Trust. This places him inside the governance conversations most consultants observe from outside. He holds academic roles as Professor of Leadership at the University of Exeter Business School and Research Fellow at the University of East London, where his research focuses on the mechanisms of inclusive leadership, team performance, and organisational design. His professional credentials sit across three chartered bodies: Chartered Psychologist of the British Psychological Society, Chartered Scientist, and Chartered Fellow of the CIPD. The Promises of Giants (2021) introduced the giants framework, the argument that every leader shapes culture through their most ordinary behaviour, intentionally or not. The book became a New York Times and Sunday Times bestseller and won the Porchlight Business Book Award in Leadership and Strategy. His follow-up, It’s Not Magic: The Ordinary Skills of Exceptional Leaders, translates the framework into specific, repeatable actions that distinguish leaders who build high-performing environments from those who inadvertently undermine them. Amaechi was inducted into HR Magazine’s Hall of Fame in 2022, after multiple appearances on its Most Influential Thinkers list, and is a LinkedIn Top Voice and LinkedIn Influencer with sustained reach across professional audiences. Before his consultancy career, he was the first Briton to have a career in the NBA. That background informs his understanding of how culture either releases or suppresses individual potential, and what it costs organisations when it does the latter. Key speaking topics Leadership behaviour and culture Inclusive leadership High-performance team dynamics Executive accountability and governance Leadership through permanent disruption AI integration and the human organisation Ideal for Executive teams and C-suite leaders where a gap exists between declared culture and how people actually experience leadership Board members and non-executive directors engaged with governance, leadership accountability, and inclusive decision-making CHROs, CPOs, and people leaders designing culture and inclusion strategies that connect directly to performance outcomes Senior leadership cohorts in organisations navigating culture transformation, post-merger integration, or leadership succession Audience outcomes A specific vocabulary for naming the leadership behaviours – not strategy documents or values statements – that create or undermine the culture an organisation is trying to build Clarity on why inclusion programmes stall at leadership level, and what it takes behaviourally to move them forward A personal accountability framework – the giants principle from The Promises of Giants – that senior leaders can apply immediately to audit and adjust their own daily behaviour Greater understanding of how identity and belonging affect individual contribution, team cohesion, and organisational performance Practical, evidence-based tools from organisational psychology for building psychologically safe environments where high performance is sustainable

Why organisations work with Jef Staes He gives leaders a working language for the conflict at the heart of innovation: the Red Monkey model treats the awkward, radical idea as the asset, and the cultural reflex to suppress it as the real problem to solve. His 2D to 3D framework names the specific shift companies are stuck in, from organisations built on standardised competence to ones that run on passion and continuous learning. He has lived both sides of the argument. Two decades inside Siemens and GTE ATEA as software designer, training manager and Corporate Learning Officer, then twenty more building the Red Monkey Company around what he learned was missing. His work is grounded in the academic mainstream of Belgian management education, with visiting lectureships at Vlerick, UAMS and EHSAL, but his delivery is built for general audiences, including four TEDx stages. He addresses culture and innovation as one problem, not two. Most speakers pick a side; Staes argues you cannot fix one without rewiring the other. Biography highlights Author of the Red Monkey trilogy: “I was a sheep”, “My manager is a hero”, and “My organisation is a jungle”. Founder of Red Monkey Company, where he develops the Red Monkey Story and the Engine of Innovation Mindset with client organisations. Former Corporate Learning Officer at Siemens Belgium; earlier career as software designer at GTE ATEA in Belgium and the USA. Visiting lecturer at Vlerick Business School, the University of Antwerp Management School (UAMS), and EHSAL. TEDx speaker on multiple occasions, including TEDxUtrecht with “Behave, brake for red monkeys”. Recurring keynote at OEB Global (Online Educa Berlin), including the Spotlight Stage session “Red Monkey Disruption”. Biography Most organisations are not built to change. They are built to standardise, to repeat, to filter out the awkward. That is the tension Jef Staes has spent four decades inside, first as a software designer at GTE ATEA, then as a training manager and Corporate Learning Officer at Siemens Belgium, and now as the founder of Red Monkey Company. His central argument is that innovation does not fail because organisations lack ideas. It fails because the cultural reflex of any mature company is to reject the radical idea and the person who carries it. The Red Monkey is his name for both. The work, then, is not to generate more ideas, but to redesign the conditions under which a Red Monkey can survive long enough to be tested. Around that core sit two sharper frames. The 2D to 3D shift describes how companies move from running on standardised competence to running on passion-fed expertise. The Power Defect names the structural mismatch between formal authority and actual capability in an information-rich economy. Together they give leaders a vocabulary for problems they usually only feel. Staes writes in metaphor on purpose. The trilogy (“I was a sheep”, “My manager is a hero”, “My organisation is a jungle”) is built for the operator, not the academic, and his TEDx and OEB Global stages reach the same audience. The argument lands because it is unsentimental about how organisations really behave when something new walks in. Key speaking topics Innovation culture and the management of disruptive ideas The 2D to 3D organisational shift The Red Monkey conflict model Learning organisations in the information age Leadership in environments resistant to change Talent, passion and the limits of standardised competence Ideal for Boards and executive teams whose innovation programmes consistently stall after launch CHROs and Chief Learning Officers redesigning learning and talent systems for a knowledge economy Transformation leads and innovation directors trying to protect radical ideas inside conservative cultures Leadership conferences in technology, manufacturing, financial services and the public sector Audience outcomes A working model for why their best ideas keep dying inside their own organisation Language to describe the conflict between standardised competence and passion-driven expertise A clear position on what 3D leadership demands of managers, and where most stop short Recognition of the Power Defect inside their own structure and where it is costing them speed A reframing of resistance to change as an organisational design problem, not a people problem

Why organisations work with Jean-Francois Manzoni Named a pattern managers now use to describe their own mistakes. The “set-up-to-fail syndrome”, introduced in his 1998 Harvard Business Review article and the 2002 Harvard Business School Press book with Jean-Louis Barsoux, is one of the few leadership concepts that has entered standard corporate vocabulary and is still taught on MBA and executive programmes worldwide. Works on the problem leadership development rarely solves. His current research focuses on the “knowing-doing gap”, the reason senior leaders leave off-sites full of energy and revert to old habits within weeks. Seven years running IMD gives him operational credibility that most academic speakers lack. As President from 2017 to 2024, he led the school through COVID and a revenue collapse from 130 million to 90 million Swiss francs in a single year. Governance expertise is practice, not theory. He served as Independent Director of Keppel Ltd from 2018 to 2024 and chaired its Nominations Committee during the period in which the company transformed from an industrial conglomerate to a global asset manager and won Best Managed Board at the 2023 Singapore Corporate Awards. Stays in live conversation with sitting CEOs. Through IMD’s CEO Dialogue series, he interviews the leaders of ABB, ASML, Vodafone, Hindustan Unilever, Mars, HEINEKEN, Tata Steel, Temasek and Keppel, keeping his material current against the challenges they are actually facing. Biography highlights Professor of Leadership, Organizational Development and Corporate Governance at IMD (Lausanne), where he served as President and Nestlé Chaired Professor from 2017 to 2024 Co-author with Jean-Louis Barsoux of The Set-Up-to-Fail Syndrome: How Good Managers Cause Great People to Fail (Harvard Business School Press), winner of two Book of the Year awards Author of the Harvard Business Review article that introduced the “set-up-to-fail syndrome” concept (March/April 1998); contributor to HBR and the Financial Times Author of 30+ business case studies; four received Case of the Year awards from the European Foundation for Management Development or the European Case Centre Recipient of the Research Award on Leadership and Corporate Governance from the Association of Executive Search Consultants; invited speaker at the World Economic Forum in Davos (2014, 2016) Independent Director and Chair of the Nominations Committee at Keppel Ltd (2018-2024); Fellow and Senior Accredited Board Director of the Singapore Institute of Directors; Doctorate from Harvard Business School Biography When a capable employee starts under-performing, the instinctive explanation is that something has changed in them. A 1998 Harvard Business Review article argued the opposite: most of the time, the boss’s tightened monitoring and visible loss of confidence caused the decline. The authors called it the set-up-to-fail syndrome, and the term entered management vocabulary. Jean-Francois Manzoni co-wrote that article with Jean-Louis Barsoux, and the 2002 Harvard Business School Press book that followed won two Book of the Year awards. The book belongs to a larger body of work on why organisations struggle to change and why leaders struggle to behave differently once pressure returns. Manzoni is Professor of Leadership, Organizational Development and Corporate Governance at IMD. He has written more than thirty business cases, four of which received Case of the Year awards from the European Foundation for Management Development or the European Case Centre. Separate research on interpersonal dynamics in diverse boardrooms won the Research Award on Leadership and Corporate Governance from the Association of Executive Search Consultants. The research focus in recent years has narrowed to what he calls the “knowing-doing gap”. Senior leaders increasingly know what good leadership looks like. Most internalise it poorly. Development programmes generate intention; the habits they target return within weeks. Manzoni’s work examines why this happens and what designs, including technology-mediated interventions, actually change behaviour for longer. Academic insight of this kind rarely comes with operating experience. Manzoni’s does. He served as IMD President and Nestlé Chaired Professor from 2017 to 2024. During COVID, he restructured the school’s executive education model and held the institution together through a revenue collapse from 130 million to 90 million Swiss francs. Board-level practice ran in parallel. He was the Independent Director of Keppel Ltd from 2018 to 2024 and chaired its Nominations Committee. Over that period, Keppel transformed from an industrial conglomerate to a global asset manager and took Best Managed Board at the 2023 Singapore Corporate Awards. Key speaking topics Leadership development and sustained behaviour change The knowing-doing gap in executive practice Organisational change and high-performance work environments Corporate governance and boardroom interpersonal dynamics The set-up-to-fail syndrome and boss-subordinate relationships Executive development and leadership programme design Change management at individual and organisational levels Ideal for CEOs, presidents and C-suite leaders are responsible for shaping senior leadership behaviour and organisational culture Board chairs, nominations committees and directors examining the interpersonal dynamics that determine oversight quality CHROs and heads of leadership development are reassessing whether their programmes actually produce sustained behaviour change Executive committees preparing for or inside significant organisational change Audience outcomes A sharper vocabulary for the performance dynamics they are already creating without noticing, including the specific behaviours that cause capable people to disengage A realistic view of why leadership development programmes fail to produce sustained behaviour change and what design choices make new habits stick Evidence from boardrooms where diversity has increased but interpersonal maturity has not, and a clearer sense of how to close that gap A usable sense of the distance between what senior leaders say they value and what their behaviour signals once pressure returns

Why organisations work with Jean Todt He took over a Ferrari racing operation that had not won a Drivers’ Championship in twenty-one years and produced five consecutive titles for Michael Schumacher between 2000 and 2004. Few living executives can speak to a turnaround at that scale and that level of public scrutiny. He has run three different kinds of high-stakes organisation, a manufacturer racing programme at Peugeot, a listed sports car business at Ferrari, and a 145-country federation at the FIA. The leadership lessons translate across commercial, governance, and political environments. He holds a live UN mandate. As Special Envoy for Road Safety since 2015, he negotiates directly with heads of state on a public health crisis that kills roughly 1.19 million people a year. Boards working on ESG, public-private partnership, or regulated-industry strategy get a practitioner, not a commentator. He co-founded the Paris Brain Institute with neurosurgeon Gerard Saillant, putting institutional capital and racing-industry networks behind one of Europe’s largest neuroscience research centres. The pattern, building durable institutions from convening power, is rare. Biography highlights Director of Peugeot Talbot Sport, 1981 to 1993, delivering four World Rally Championship titles, four Paris-Dakar wins, and two Le Mans 24 Hours victories. General Manager of Ferrari’s Racing Division from 1993; CEO of Ferrari S.p.A. from 2004 to 2008. Ninth President of the FIA, 2009 to 2021, three full terms; now FIA Honorary President. UN Secretary-General’s Special Envoy for Road Safety since April 2015, reconfirmed under Secretary-General Antonio Guterres. Co-founder and board member, Paris Brain Institute, ICM, with Professor Gerard Saillant. Author, “The Silent Pandemic On the Road,” Assouline. Grand-Croix de la Legion d’Honneur. Recipient of the Olympic Order. Biography Scuderia Ferrari had not won a Formula One Drivers’ Championship since 1979 when Jean Todt arrived in 1993 as General Manager of the Racing Division. He brought in Michael Schumacher, Ross Brawn, and Rory Byrne, rebuilt the technical organisation around them, and produced the most dominant run in modern Formula One: five consecutive Drivers’ titles between 2000 and 2004 and six Constructors’ titles in seven years. In 2004 he was promoted to CEO of Ferrari S.p.A., responsible for the road car business as well as the racing operation, until 2008. The Ferrari work followed a twelve-year stint at Peugeot Talbot Sport from 1981, where he built the rally programme that produced four World Rally Championship titles, four Paris-Dakar wins, and two Le Mans 24 Hours victories. The pattern across both jobs was the same: take a manufacturer’s competition arm, set a clear technical direction, and hold it long enough for compounding to work. Elected ninth President of the FIA in 2009, Todt served three four-year terms running motor sport’s global governing body across 145 national federations and 245 member organisations. He launched the FIA Action for Road Safety campaign in 2011, which became the platform for his next role: in April 2015, UN Secretary-General Ban Ki-moon appointed him Special Envoy for Road Safety, a brief he still holds, working with governments to halve road deaths by 2030. Outside motor sport, Todt co-founded the Paris Brain Institute, ICM, with Professor Gerard Saillant; the institute is now one of the largest neuroscience research centres in Europe. He is a Grand-Croix de la Legion d’Honneur and a recipient of the Olympic Order. His most recent book, “The Silent Pandemic On the Road,” collects more than fifty road safety case studies from the partners and governments he has worked with as UN Envoy. Key speaking topics Turnaround leadership in legacy organisations High-performance team building under public scrutiny Sports governance and federation reform Global road safety policy Public-private partnership for social outcomes Building institutions: from racing to neuroscience Crisis management and decision-making at speed Ideal for CEOs and executive committees running multi-year turnarounds where culture and technical excellence both have to move Boards and chairs working on governance reform, federation oversight, or regulated-industry strategy ESG, public affairs, and sustainability leaders building credible public-private programmes Automotive, mobility, and insurance leadership audiences working on safety, risk, and the energy transition Audience outcomes A working model for rebuilding a senior team when the inherited talent and the public narrative are both against you A clearer view of how political authority, technical authority, and commercial authority interact in regulated industries A first-hand account of negotiating with heads of state on a public health mandate, with the mechanisms that have moved policy and the ones that have not A serious answer to the question of how a leader sustains performance across forty years and three very different institutional roles

Why organisations work with Javier Bajer He treats culture as a system of habits, not a communications exercise, and builds timelines measured in months rather than multi-year programmes. His training sits in cognitive psychology and neuroscience, which lets him speak to behaviour change with evidence, not slogans. He has run this work inside large, complex institutions on both sides of the corporate and public divide: HSBC, Shell, Google, Buckingham Palace, and the City of Buenos Aires. As Editor-in-Chief of Strategic HR Review, he works at the interface between HR practice and academic research, which gives senior people leaders a counterpart who is credible in both rooms. He founded The Talent Foundation and has spent two decades translating values statements into observable behaviour, so the client conversation starts at execution rather than diagnosis. Biography highlights Founding CEO of The Talent Foundation Editor-in-Chief of Strategic HR Review, Emerald Publishing PhD in Behavioural Change and MSc in Neurosciences; cognitive psychologist by training Fellow of the Royal Society of Arts Professor of culture change at Universidad de San Andres and Visiting Fellow of the Business School at the University of Surrey Advisory work with HSBC, Shell, Google, Accenture, Hewlett-Packard, Buckingham Palace and the City of Buenos Aires Biography Most culture work fails in the same place. A values statement gets written, a town hall gets held, and the behaviour people see around them in meetings, decisions and email threads does not move. Javier Bajer has spent two decades working on that specific gap, and his argument is that culture is not a message problem. It is a habit problem. The foundation is technical. He trained as a cognitive psychologist, holds an MSc in Neurosciences and a doctorate in behavioural change, and uses that grounding to treat culture as a system of learned behaviours that can be redesigned on a defined timeline. He founded The Talent Foundation to apply that thinking at organisational scale, and he edits Strategic HR Review at Emerald, which keeps him close to both research and practice. The client record is unusually wide for the field. He has advised HSBC, Shell, Accenture, Hewlett-Packard and Google on the corporate side, Buckingham Palace in a royal institutional context, and the City of Buenos Aires at municipal scale. The through-line is not the sector; it is that each of these organisations had a gap between what leadership said and what staff did, and needed that gap closed in months rather than years. His academic affiliations reinforce the practitioner work. He is a Fellow of the RSA, professor of culture change at Universidad de San Andres, and Visiting Fellow of the Business School at the University of Surrey. On stage, the argument he brings to senior audiences is that good intentions are cheap, sustainable habits are rare, and the route from one to the other is a design problem leaders can actually solve. Key speaking topics Culture change and transformation Behavioural science in organisations Translating values into daily behaviour Leadership and cultural alignment Employee engagement beyond incentives Purpose and meaning at work Culture change in public institutions and cities Ideal for CHROs and senior HR leaders holding the mandate for culture and engagement CEOs and executive teams running a values refresh, post-merger integration or strategy reset Transformation and change leaders whose plans depend on observable behaviour shifts Public sector leaders working on institutional or city-level behaviour change Audience outcomes A working definition of culture as a system of habits rather than a communications output A sharper view of why values statements usually fail to change behaviour, and what replaces them Language for separating leadership intent from the daily signals that shape staff behaviour Reference points from corporate, royal and city government culture programmes that have moved in months A set of questions leaders can take into their next culture or engagement conversation

Why organisations work with Jacob Morgan His “Vulnerable Leader Equation” offers a specific, research-backed counter-argument to the dominant leadership vulnerability narrative – making the case that vulnerability without competence actively undermines trust, not builds it. Boards and CHROs get a framework they can act on, not a platitude. The research underpinning The Future Leader (140 CEO interviews, 14,000-person LinkedIn survey) gives senior audiences data that reflects their own peer group back at them – a rare source of authority in a crowded leadership development market. His founder role at Future of Work Leaders – a by-invitation CHRO community including members from Johnson & Johnson, Dow, and Lego – means his frameworks are stress-tested against the most senior people leaders in the world, not just conference rooms. The Future Leader won the CMI Management Book of the Year 2021, providing external, peer-validated credibility beyond self-reported authority. Organisations navigating the tension between AI adoption and human leadership capability get a framework that treats the two as interdependent – not competing priorities – grounded in his three-environment model of employee experience (culture, technology, physical workspace). Biography highlights Bestselling author of six books published by Wiley and McGraw-Hill, covering collaboration, the future of work, employee experience, leadership, and vulnerability The Future Leader (Wiley, 2020) – winner of the CMI Management Book of the Year 2021 Research base includes 140+ CEO interviews and a LinkedIn-partnered survey of nearly 14,000 employees for The Future Leader; 100+ CEO interviews and a DDI-partnered survey of 14,000 employees for Leading With Vulnerability Founder of Future of Work Leaders, a by-invitation global CHRO community with members from Johnson & Johnson, Dow, Lego, Northrop Grumman, and Neiman Marcus Contributed to and cited in Forbes, The Wall Street Journal, Harvard Business Review, MIT Sloan Management Review, NPR, and CNN Host of Great Leadership With Jacob Morgan; featured guest on the Harvard Business School Managing the Future of Work podcast Biography Jacob Morgan has spent more than a decade asking a question most organisations avoid: why do capable leaders so consistently fail to produce the organisations they intend? His answer, built across six books and primary research involving hundreds of CEOs and tens of thousands of employees, is both precise and uncomfortable – the model of leadership most executives were trained in was designed for a world that no longer exists. His most cited framework, the Vulnerable Leader Equation, makes a specific argument: vulnerability in isolation is not a leadership quality, it is a liability. The research underpinning Leading With Vulnerability (Wiley, 2024) – drawn from over 100 CEO interviews and a DDI-partnered survey of 14,000 employees – shows that leaders who combine openness about their gaps with clear, competence-driven responses to those gaps outperform peers on trust, engagement, and team performance. It is a direct challenge to the feel-good vulnerability conversation, and it is grounded in data. The Future Leader (Wiley, 2020), winner of the CMI Management Book of the Year 2021, applied the same research discipline to the broader question of what leading through disruption actually requires. Based on interviews with over 140 CEOs at organisations including Unilever, Mastercard, and KPMG – paired with a LinkedIn-partnered survey of nearly 14,000 employees – it identified four specific mindsets and five specific skills that define readiness for leadership in uncertain conditions. Morgan is also the founder of Future of Work Leaders, a by-invitation CHRO community whose members include Johnson & Johnson, Dow, and Lego. His work has been featured in Forbes, The Wall Street Journal, the Harvard Business Review, and MIT Sloan Management Review. He hosts the Great Leadership With Jacob Morgan podcast and has been a featured guest on the Harvard Business School Managing the Future of Work series. Key speaking topics Future-ready leadership Vulnerability and trust in organisations Employee experience strategy Leadership in the age of AI Future of work Organisational culture and performance Executive development and people strategy Ideal for CHROs and CPOs navigating the gap between leadership investment and employee outcomes Senior leadership teams preparing for AI-driven workforce transformation Boards and executive committees reviewing leadership capability and succession HR and people functions building future-ready culture frameworks Audience outcomes A named framework – the Vulnerable Leader Equation – for understanding when and how vulnerability strengthens rather than undermines leadership authority The four mindsets and five skills that Morgan’s CEO research identified as defining future-ready leaders, with practical application at individual and team level A clearer model for diagnosing where employee experience is breaking down across culture, technology, and physical environment Research-grounded perspective on how AI is reshaping the leadership role – and what human capability this places at a premium Practical tools for assessing the gap between how leaders perceive their impact and how their people experience it

Why organisations work with Howard Schultz He is one of the only major executives to have led a full crisis turnaround at the same global company twice. That longitudinal experience produces a very different quality of insight than a single transformation story. His 2011 number-one New York Times bestseller “Onward” presents a specific and testable argument: recovering a business means restoring what people came for, not restructuring around it. Within three years of his 2008 return to Starbucks, the stock had risen more than five times from its crisis low. His case for employee investment is built on commercial evidence, not values rhetoric. Starbucks under Schultz was among the first U.S. companies to extend healthcare to part-time workers and to offer equity participation to hourly employees. He presents attrition, service quality, and customer loyalty as the direct outputs. Named Fortune’s Businessperson of the Year in 2011 and included in Time’s “Time 200” most influential people, he holds ethics recognition from Columbia Business School, Notre Dame’s Mendoza College, and UCLA Anderson – providing academic validation of a practical executive record. As co-founder of Maveron, a consumer-focused venture capital firm with $1.3 billion in assets under management, he brings pattern recognition on consumer brand durability well beyond the Starbucks story. Biography highlights Chairman and CEO of Starbucks across three leadership periods (1986-2000, 2008-2017, 2022-2023), growing the company from 11 stores to 28,000 locations across 77 countries Took Starbucks public in 1992; oversaw nearly $100 billion added to the company’s market capitalisation between 2008 and 2017 Author of four books including “Onward: How Starbucks Fought for Its Life without Losing Its Soul” (2011), a number-one New York Times bestseller Named Fortune’s Businessperson of the Year in 2011; included in Time magazine’s “Time 200” most influential people Ethics and leadership awards from Columbia Business School (Botwinick Prize), Notre Dame’s Mendoza College of Business (Hesburgh Award), and UCLA Anderson (John Wooden Global Leadership Award) Co-founder of Maveron (1998), a consumer-focused venture capital firm with $1.3 billion in assets under management and early investments including eBay and Zulily Biography The most destructive leadership decisions at scale are rarely made during crises. They accumulate during the growth years, when speed and efficiency gradually crowd out the cultural foundations that made a business worth building. Howard Schultz experienced this from the inside, as the architect of Starbucks’ global expansion and the executive who had to reverse the damage when it became visible. His 2008 return as CEO is documented in “Onward: How Starbucks Fought for Its Life without Losing Its Soul,” a number-one New York Times bestseller. The argument at the centre of the book is precise: the path back to financial health ran directly through culture, not around it. Employee retraining, the restoration of the in-store experience, and a deliberate recalibration of what Starbucks stood for came before the financial metrics recovered. Within three years of his return, the stock had risen more than five times from its crisis low. His approach to employees follows the same logic. Starbucks under his leadership was among the first U.S. companies to extend healthcare benefits to part-time workers, and it offered equity participation to hourly employees through a programme called Bean Stock. Schultz presented these not as social obligations but as commercial decisions: loyalty, retention, and service quality are measurable outputs of how people are treated, not side effects of good intentions. Named Fortune’s Businessperson of the Year in 2011 and included in Time magazine’s “Time 200,” Schultz holds ethics recognition from Columbia Business School, Notre Dame’s Mendoza College, and UCLA Anderson. As co-founder of Maveron, a consumer-focused venture capital firm with $1.3 billion in assets under management, he has extended this analysis of brand durability well beyond the Starbucks story. His perspective reaches audiences navigating growth, crisis recovery, and the sustained tension between operational efficiency and cultural health. Key speaking topics Values-based leadership at scale Crisis leadership and organisational recovery Brand culture and long-term commercial performance Global consumer brand strategy Employee investment as competitive strategy Entrepreneurship and growth Corporate responsibility and business ethics Ideal for CEOs and executive leadership teams navigating rapid scaling decisions or organisational turnaround Chief People Officers and HR leadership examining employee value proposition at scale Brand, marketing, and commercial leadership in consumer-facing organisations Boards and senior leaders weighing cultural priorities against short-term commercial pressure Audience outcomes A tested framework for treating culture and commercial performance as mutually reinforcing, not competing priorities Concrete, sequenced lessons from a live turnaround at global scale – what decisions were made, in what order, and why A reframe of employee investment from a cost line to a commercial variable with traceable outcomes Perspective on how a brand’s identity is preserved or eroded through the decisions made at pace and scale Practical insight into leading across multiple organisational phases, including growth, institutional crisis, and recovery