Marketing & Branding

Why organisations work with Jeremy Heimans His intellectual authority is built on a named thesis. New Power, co-authored with Henry Timms, was shortlisted for the FT/McKinsey Business Book of the Year, featured as the “Big Idea” in the Harvard Business Review, and accompanied by a TED talk viewed over 1.5 million times. The operating credentials are rare. As co-founder of GetUp!, Avaaz and All Out, and CEO of Purpose, he has built some of the most successful campaigning organisations and social movements of the last two decades, so he reasons about participation from live product experience. His framework, (Product + Purpose) × Participation, gives brand and marketing leaders a concrete equation rather than a worldview, which makes it easier to translate into campaign design and consumer engagement strategy. His recent work on AI participation, autonomous agents and governance scaffolding brings the New Power thesis into the question most executive teams are now actually wrestling with, how to build legitimacy around AI systems that are already in the building. The institutional recognition, Young Global Leader at the World Economic Forum, Chair of its Global Agenda Council on Civic Participation, the Ford Foundation’s 75th Anniversary Visionary Award, means he opens doors for the organisations he speaks to as well as the audiences he addresses. Biography highlights Co-founder and CEO of Purpose, a public-benefit corporation building social movements for brands, NGOs and philanthropies Co-founder of GetUp!, Avaaz and All Out Co-author of New Power with Henry Timms (Penguin Random House); FT/McKinsey Business Book of the Year shortlist; HBR Big Idea feature TED talk on new power with over 1.5 million views World Economic Forum Young Global Leader; Chair of the WEF Global Agenda Council on Civic Participation; Ford Foundation 75th Anniversary Visionary Award Educated at the University of Sydney and Harvard; earlier career at McKinsey Biography Power has changed shape. The argument that Jeremy Heimans built over two decades of campaigning and writing is that the organisations, brands and leaders who will matter in this century are the ones who understand participation as a structural force, not a communications channel. New Power, his book with Henry Timms, turned that argument into one of the most cited frames in contemporary leadership thinking, shortlisted for the FT/McKinsey Business Book of the Year, featured as the Big Idea in Harvard Business Review, and anchored by a TED talk now viewed over 1.5 million times. The credibility behind the frame is operational. Heimans co-founded GetUp! in Australia in 2005, a political organisation that grew to more members than all of Australia’s political parties combined, and was a co-founder of the global campaigning platforms Avaaz and All Out. His company, Purpose, is the public-benefit corporation he built to carry that expertise into brands, NGOs and philanthropies, helping them design the participation models that command-and-control marketing no longer produces. Academically, he is a McKinsey alumnus with degrees from the University of Sydney and Harvard. Institutionally, he has been recognised as a Young Global Leader by the World Economic Forum, chaired its Global Agenda Council on Civic Participation, and received the Ford Foundation’s 75th Anniversary Visionary Award. His framework, (Product + Purpose) × Participation, is the simplest expression of what his advisory work delivers for consumer brands. The current edge of the work is artificial intelligence. Heimans’ thesis on how participation builds legitimacy is increasingly being applied to AI deployment, autonomous agents and the governance scaffolding companies are building for large-scale AI use. For leadership teams trying to work out how to retain brand trust, employee commitment and regulatory standing as AI reshapes their operating model, he is one of the few commentators whose framework was already built for this shift. Key speaking topics New power and the shift from broadcast to participation AI, autonomous agents and the governance of participation Brand building and consumer engagement under (Product + Purpose) × Participation Movement design for organisations, NGOs and advocacy Leadership and influence in hyperconnected systems The future of work and distributed authority Ideal for CEOs, CMOs and communications leaders redesigning brand and stakeholder strategy for a participatory environment Chief AI officers, governance leads and executive committees building legitimacy around AI systems NGO and philanthropy leadership teams scaling movements and civic participation programmes World Economic Forum, public affairs and policy forums where civic and corporate power converge Audience outcomes A working grasp of the New Power frame and how it changes marketing, leadership and governance decisions Concrete examples of brands, movements and platforms that have applied (or failed to apply) new power mechanics A clearer view of how participation can be designed into AI deployment and governance rather than retrofitted Practical models for civic, employee and customer engagement that work with the grain of hyperconnected systems

Why organisations work with Jay Baer He has built first-party research, not opinion, into the link between speed and revenue, including the finding that customers will pay up to 50% more to avoid waiting. He treats complaints as a growth channel, with a working method (Hug Your Haters) used by service and CX teams inside large consumer and B2B brands. He gives marketing and CX leaders a named framework for engineering word of mouth on purpose, drawn from Talk Triggers and case studies including DoubleTree, Five Guys, and The Cheesecake Factory. He has advised more than 700 companies through Convince & Convert, including roughly 30 of the FORTUNE 500, so the boardroom examples are first hand, not borrowed. He is one of a small group of speakers in this category to hold both CSP and CPAE Hall of Fame recognition from the National Speakers Association, which is a useful signal for buyers booking high-stakes general sessions. Biography highlights Founder of Convince & Convert, a customer experience and marketing strategy firm advising 700+ brands since 2008. Author of seven business books, including the New York Times bestseller Youtility, Hug Your Haters, Talk Triggers, and The Time to Win. Inducted into the CPAE Speaker Hall of Fame by the National Speakers Association, holds CSP designation. Clients cited across his consulting and advisory work include Nike, Oracle, Salesforce, Caterpillar, Allstate, and the United Nations. Author of the proprietary Time to Win research on customer responsiveness, including the finding that customers will pay up to 50% more to avoid waiting. Co-founder and editor of The Tequila Report, with a subscriber base above 50,000 and a substantial second-career media presence. Biography Most companies still treat customer service as a cost centre and word of mouth as a happy accident. Both assumptions are wrong, and both are expensive. The work that defines Jay Baer’s career has been to convert each of them into something a leadership team can actually manage. Through Convince & Convert, the strategy firm he founded in 2008, Baer has advised more than 700 companies on customer experience and marketing, including around 30 of the FORTUNE 500. Named clients include Nike, Oracle, Salesforce, Caterpillar, and the United Nations. The books carry the same operating logic into a wider audience: Youtility on help-as-marketing reached number three on the New York Times business list, Hug Your Haters reframed complaints as a retention asset, and Talk Triggers, written with Daniel Lemin, set out a structured method for engineering word of mouth using case studies from DoubleTree, Five Guys, and The Cheesecake Factory. His most recent book, The Time to Win, is the sharpest expression of the argument. It is built on proprietary research showing that two thirds of customers now rate speed as important as price, that more than half hire the first company to respond, and that customers will pay up to 50% more to avoid waiting. For CX and commercial leaders, the implication is direct: response time is a pricing variable. Recognition tracks the substance. Baer was inducted into the CPAE Speaker Hall of Fame by the National Speakers Association in 2018 and holds the CSP designation, two credentials held simultaneously by a small minority of working speakers. The practical consequence for buyers is reliability under pressure: he is one of the relatively few keynote choices in this category that large general sessions and senior leadership audiences both tend to find credible. Key speaking topics Customer experience strategy Customer responsiveness and speed to revenue Word of mouth as a managed marketing discipline Complaint handling and customer retention Practical AI for customer-facing teams Marketing as customer help, not interruption Ideal for Chief Marketing Officers, Chief Customer Officers, and Chief Experience Officers setting CX or growth agendas Sales, service, and contact-centre leaders being asked to convert responsiveness into commercial outcomes Franchise, hospitality, retail, and B2B brands where word of mouth is a material growth lever Annual conferences and leadership offsites that need a senior keynote with general-session range Audience outcomes A defensible position on why response time should be treated as a commercial metric, not a service KPI A working method for converting customer complaints into a retention and acquisition channel A repeatable approach to engineering word of mouth, with named operational examples to adapt A clearer view of where AI plausibly belongs inside customer-facing workflows, and where it does not Specific, named case studies the audience can quote in their own internal conversations the next week

James Averdieck’s Background He built the brand with passion and sold it for £32 million. James is compelling and unique as a keynote speaker, as he delivers the message that at the heart of entrepreneurialism lies the idea, the journey, not the exit strategy, and not the final sale price. The entrepreneur, conveys a strong message about the value of loving your business. Speaking from experience, he shares his innovative ideas about entrepreneurship; simplifying business and using creative agility to make your dreams achievable. He shares the ups and downs of running a business with a raw candour, offering a true insight into the rocky road to success. The combination of James’ credibility and transparency, mean important and real lessons can be learned from his keynote speeches. Charismatic, intelligent and thoughtful, James is an ideal speaker for the business circuit. Born in Yorkshire in 1965, James was educated at Uppingham School before studying Economics at Durham University. Following University, James joined the graduate programme at strategy consultants Arthur D. Little, where he learnt about the key drivers to a successful business, this sparked a fire within him to learn more. James spent 9 years in the Food industry working for Safeway and St Ivel and learnt about Sales and Marketing and running businesses. With St Ivel he moved to Belgium and became a convert to Belgian gastronomy and, as he says, ‘went native on the chocolate front’. It was in Brussels that the seed was sown for his UK chocolate venture. James saw the opportunity of marrying high-quality chocolate patisserie with efficient UK supermarket distribution. Spotting a gap in the market, James saw that consumers wanted artisanal products and there was a backlash forming against mass produced big brands. He wanted to deliver high-quality products using the best raw materials. Gü, the brand, is about chocolate extremism – evoking nostalgic memories and magical smells of baking with chocolate. The brand was embraced with love by the supermarkets, launching first in Sainsburys and Waitrose with the others following apace. James has turned his attentions now to a healthier brand, The Coconut Collective, a non-dairy based brand. As a speaker, James’ knowledge combined with natural story-telling makes him an ideal choice for any audience looking to be inspired. James Averdieck is the man who built and sold Gü! A master entrepreneur who realised his dream, harnessed his strengths and pioneered a leading brand, his bumpy journey means he has invaluable lessons to impart.

Why organisations work with Igor Beuker He has built, scaled and exited agencies from the inside. LaComunidad was acquired by GroupM, so the advice comes from an operator, not a commentator. He co-founded IAB Netherlands and chaired it in the formative years of digital advertising in Europe. That gives him a structural read on where the industry compensates and where it is still broken. He advises CMOs at Nike, Amazon, L’Oreal and Unilever on marketing innovation, which means the room he is speaking to usually recognises the problems he names. He has juried Cannes Lions and the Webby Awards, which gives him a defensible position on what actually separates work that moves a brand from work that wins a press release. He writes for Rolling Stone’s Culture Council, so his read on culture is not a keynote flourish. It is published and tested in front of a consumer-facing audience. Biography highlights Founder of LaComunidad, acquired by GroupM (WPP) in 2008. Co-founder and former chairman of IAB Netherlands. Founder of ViralBlog and SocialMedia8. Jury member, Cannes Lions and the Webby Awards. Member and published contributor, Rolling Stone Culture Council. Advisor to consumer brands including Nike, Amazon, L’Oreal and Unilever. Biography LaComunidad was a Dutch interactive agency that most of the global holding companies missed. GroupM did not. In 2008, WPP’s media arm acquired it, and the founder stayed on in a senior role to help integrate the thinking into a global network. That founder is Igor Beuker. Before the acquisition he had already co-founded IAB Netherlands and served as its chair through the years when the European digital advertising market went from fringe to structural. That combination, an operator who built inside the industry and a convenor who helped shape its rules, is what most CMO-facing speakers do not have. His work since has kept the same center of gravity. He advises consumer brands on where marketing and media are moving, with Nike, Amazon, L’Oreal and Unilever among the names that recur. He juries Cannes Lions and the Webby Awards, which keeps him close to the work itself rather than to the theory of the work. He writes for Rolling Stone’s Culture Council on how culture, technology and commerce intersect. The argument he brings to a room is commercial. Advertising wins quarters. Innovation in how a brand shows up, sells, and earns cultural permission is what compounds over a decade. For a CMO trying to defend a marketing budget to a CFO, that distinction is the conversation. Key speaking topics Marketing innovation Brand strategy in the digital economy Trend forecasting for consumer brands Media and advertising transformation Purpose-driven brand building Customer experience and engagement Commercial creativity Ideal for CMOs and senior marketing leadership at consumer brands Digital, media and brand teams inside global advertisers Boards and executive teams reviewing the return on marketing investment Agency leadership and industry associations Audience outcomes A sharper read on which marketing and media shifts are structural and which are noise. A working argument for why brand and innovation investment outperforms short-term activation over a cycle. Named examples from inside global consumer brands, not abstract case studies. A clearer view of where culture, technology and commerce are converging and what that means for the next planning cycle. A vocabulary a CMO can take into the CFO conversation.

Why organisations work with Hunter Tura His “22nd Century Brand” framework, developed publicly through DesignSingapore Council, gives leadership teams a precise vocabulary for what brand investment is actually supposed to deliver, reframing brand from a static identity asset to a dynamic participation platform that drives commercial affiliation. He has built and run design businesses at CEO level, which means his counsel on brand strategy is not advisory abstraction. Rather, it is the same kind of operational decision-making he is asking leadership teams to make. His client portfolio spans luxury (Prada, Chanel, Tiffany), cultural institutions (Victoria & Albert Museum, Kennedy Center for the Performing Arts), aviation (Changi Airport), and technology (Netflix, GE, Samsung) providing a level of cross-sector pattern recognition that a single-sector brand consultant cannot offer. His formation in architecture under Rem Koolhaas at Harvard GSD gives him a systems-thinking approach to brand that most strategists, who are trained in marketing or communications, lack. It shows in how he diagnoses problems others misread. His work at Entro on experiential branding and the built environment addresses a dimension of brand strategy – how physical spaces communicate and shape participation – that is almost entirely absent from the mainstream brand conversation, but increasingly urgent for property, hospitality, aviation, and cultural sectors. Biography highlights Chief Creative Officer, Entro Communications (appointed November 2025); previously President & CEO, Bruce Mau Design (2010–2019) and CEO, The Creative Organization Client work spanning Netflix, Samsung, GE, Unilever, Audi, Lululemon, Changi Airport Group, Lucid Motors, and the Victoria & Albert Museum Curator, Canada Pavilion, 2018 London Design Biennale; juror, Presidential Design Awards Singapore (2017) and Florence Design Biennale (2019) Commentator, “Design Canada” (2017 documentary) Creator of “The 22nd Century Brand” – a conceptual series produced with DesignSingapore Council and the National Design Centre, reframing brand evolution as a strategic and societal imperative March, Harvard University Graduate School of Design (thesis directed by Rem Koolhaas); Supermentor, Harvard Business School Field X/Y programme; Alumni Council, Harvard GSD Biography The organisations that use brand to create durable competitive advantage treat it as a design discipline, not a marketing function. Hunter Tura has spent 25 years at that boundary, running Bruce Mau Design as President & CEO for nine years, founding SYNDICATE X and The Creative Organization, and now serving as Chief Creative Officer at Entro Communications, where he leads creative strategy across experiential branding, wayfinding, and built-environment design at an international scale. His client work crosses sectors that rarely share a diagnostic framework: luxury goods (Prada, Chanel, Tiffany), cultural institutions (the Victoria & Albert Museum, the Kennedy Center for the Performing Arts), aviation and hospitality (Changi Airport, Marina Bay Sands), and technology (Netflix, GE, Samsung). The common strategic problem is consistent: how does an organisation make its brand do genuine commercial work rather than simply look credible? That question has a specific intellectual architecture in Tura’s hands. His “22nd Century Brand” framework traces how brand has evolved from static trademark to dynamic participation platform. The organisations ahead of their competitors have designed brand as a system. The ones falling behind have commissioned a refresh. Tura holds an MArch from the Harvard University Graduate School of Design, where his thesis was supervised by Rem Koolhaas, and a BA from Haverford College in the Growth and Structure of Cities. He has served on the Harvard GSD Alumni Council, is a Supermentor at Harvard Business School, and was curator of the Canada Pavilion at the 2018 London Design Biennale. He also appeared as a commentator in the 2017 documentary Design Canada. Key speaking topics Brand strategy as a driver of competitive growth Design-led business transformation Experiential branding and the built environment The evolution of brand from identity to participation platform Building and leading creative organisations at scale Cross-sector brand innovation The commercial case for design thinking Ideal for CMOs and senior marketing leadership managing significant brand investment with unclear ROI CEOs and boards navigating brand repositioning, post-merger integration, or market repositioning Senior leaders in property, hospitality, aviation, and cultural sectors where physical environment is central to brand experience Executive education cohorts in innovation, design strategy, or competitive differentiation Audience outcomes A diagnostic framework for identifying why brand investment is not producing competitive returns – with named examples from luxury, tech, and cultural sectors A clear distinction between communications-led and design-led brand strategy, and what each produces Practical language for commissioning, evaluating, and challenging brand strategy work at leadership level An understanding of how experiential and environmental design is reshaping brand expectations across sectors Exposure to cross-sector patterns from a practitioner who has made CEO-level brand decisions across more than twenty years and four distinct industry categories

Why organisations work with Howard Schultz He is one of the only major executives to have led a full crisis turnaround at the same global company twice. That longitudinal experience produces a very different quality of insight than a single transformation story. His 2011 number-one New York Times bestseller “Onward” presents a specific and testable argument: recovering a business means restoring what people came for, not restructuring around it. Within three years of his 2008 return to Starbucks, the stock had risen more than five times from its crisis low. His case for employee investment is built on commercial evidence, not values rhetoric. Starbucks under Schultz was among the first U.S. companies to extend healthcare to part-time workers and to offer equity participation to hourly employees. He presents attrition, service quality, and customer loyalty as the direct outputs. Named Fortune’s Businessperson of the Year in 2011 and included in Time’s “Time 200” most influential people, he holds ethics recognition from Columbia Business School, Notre Dame’s Mendoza College, and UCLA Anderson – providing academic validation of a practical executive record. As co-founder of Maveron, a consumer-focused venture capital firm with $1.3 billion in assets under management, he brings pattern recognition on consumer brand durability well beyond the Starbucks story. Biography highlights Chairman and CEO of Starbucks across three leadership periods (1986-2000, 2008-2017, 2022-2023), growing the company from 11 stores to 28,000 locations across 77 countries Took Starbucks public in 1992; oversaw nearly $100 billion added to the company’s market capitalisation between 2008 and 2017 Author of four books including “Onward: How Starbucks Fought for Its Life without Losing Its Soul” (2011), a number-one New York Times bestseller Named Fortune’s Businessperson of the Year in 2011; included in Time magazine’s “Time 200” most influential people Ethics and leadership awards from Columbia Business School (Botwinick Prize), Notre Dame’s Mendoza College of Business (Hesburgh Award), and UCLA Anderson (John Wooden Global Leadership Award) Co-founder of Maveron (1998), a consumer-focused venture capital firm with $1.3 billion in assets under management and early investments including eBay and Zulily Biography The most destructive leadership decisions at scale are rarely made during crises. They accumulate during the growth years, when speed and efficiency gradually crowd out the cultural foundations that made a business worth building. Howard Schultz experienced this from the inside, as the architect of Starbucks’ global expansion and the executive who had to reverse the damage when it became visible. His 2008 return as CEO is documented in “Onward: How Starbucks Fought for Its Life without Losing Its Soul,” a number-one New York Times bestseller. The argument at the centre of the book is precise: the path back to financial health ran directly through culture, not around it. Employee retraining, the restoration of the in-store experience, and a deliberate recalibration of what Starbucks stood for came before the financial metrics recovered. Within three years of his return, the stock had risen more than five times from its crisis low. His approach to employees follows the same logic. Starbucks under his leadership was among the first U.S. companies to extend healthcare benefits to part-time workers, and it offered equity participation to hourly employees through a programme called Bean Stock. Schultz presented these not as social obligations but as commercial decisions: loyalty, retention, and service quality are measurable outputs of how people are treated, not side effects of good intentions. Named Fortune’s Businessperson of the Year in 2011 and included in Time magazine’s “Time 200,” Schultz holds ethics recognition from Columbia Business School, Notre Dame’s Mendoza College, and UCLA Anderson. As co-founder of Maveron, a consumer-focused venture capital firm with $1.3 billion in assets under management, he has extended this analysis of brand durability well beyond the Starbucks story. His perspective reaches audiences navigating growth, crisis recovery, and the sustained tension between operational efficiency and cultural health. Key speaking topics Values-based leadership at scale Crisis leadership and organisational recovery Brand culture and long-term commercial performance Global consumer brand strategy Employee investment as competitive strategy Entrepreneurship and growth Corporate responsibility and business ethics Ideal for CEOs and executive leadership teams navigating rapid scaling decisions or organisational turnaround Chief People Officers and HR leadership examining employee value proposition at scale Brand, marketing, and commercial leadership in consumer-facing organisations Boards and senior leaders weighing cultural priorities against short-term commercial pressure Audience outcomes A tested framework for treating culture and commercial performance as mutually reinforcing, not competing priorities Concrete, sequenced lessons from a live turnaround at global scale – what decisions were made, in what order, and why A reframe of employee investment from a cost line to a commercial variable with traceable outcomes Perspective on how a brand’s identity is preserved or eroded through the decisions made at pace and scale Practical insight into leading across multiple organisational phases, including growth, institutional crisis, and recovery

Why organisations work with Hamish Taylor Operator authority across three unrelated industries at CEO level: aviation brand at British Airways, cross-border rail at Eurostar, and retail banking at Sainsbury’s Bank, all reached before he turned 40. A specific innovation method, not a generic call to think differently. The “Masterthief” approach pairs a defined business problem with an unrelated sector that has already solved a structurally similar problem, then translates the mechanism back. Concrete cross-sector transfers he can talk through end to end: yacht interior designers brought into British Airways cabin design, Disney queue management applied to airport experience, rugby refereeing brought into banking risk and compliance. Senior advisory standing that matches the room. Chairs the EMEA advisory board for Emory University, Non-Executive Director of Chartered Brands, Trustee of the Robert T Jones scholarship, and recipient of Emory’s Sheth Distinguished International Alumnus Award. Works the full audience range, from board and CEO level to frontline operating staff, with the same material translated for each layer rather than a single fixed deck. Biography highlights Former CEO of Eurostar Group, having joined as Managing Director of Eurostar (UK) Ltd in 1997 with a remit to reverse heavy losses. Former CEO of Sainsbury’s Bank, the joint venture between J Sainsbury plc and the Bank of Scotland. Former Head of Brand Management at British Airways, responsible for First, Club World, Club Europe, Concorde and Shuttle, including the introduction of flat beds. Rail Professional Business Manager of the Year, 1998, for results at Eurostar. Sheth Distinguished International Alumnus Award, Emory University; Chair of Emory’s EMEA advisory board. Fellow of the Chartered Institute of Bankers and Fellow of the Chartered Institute of Transport. Biography Eurostar was three years old and losing money heavily when Hamish Taylor took over as Managing Director of the UK business in 1997. Within two years he was running the Eurostar Group across the UK, France and Belgium, and had been named Rail Professional Business Manager of the Year. At 36, he had already been Head of Brand Management at British Airways, where the relaunch of Club World, Club Europe and First Class included the introduction of flat beds. By the end of 1999 he had moved again, this time to run Sainsbury’s Bank as CEO, the joint venture between J Sainsbury and the Bank of Scotland. Three industries, three CEO-level remits, all before he turned 40. The pattern across them was the same: an organisation that had stopped looking outside its own sector for answers, and a customer proposition that had drifted from what the customer actually valued. That pattern is the basis of his current work. The Inspired Leaders Network titled him “Masterthief” for the way he runs innovation as a translation exercise. Yacht interior designers helped redesign aircraft cabins. Disney’s queue management informed airport experience. Rugby refereeing logic was applied to banking risk and compliance. Each transfer was a structural match between a problem and a sector that had already solved something equivalent. Today he advises corporations and governments on innovation, customer focus and people leadership, chairs the EMEA advisory board for Emory University, sits as a Non-Executive Director of Chartered Brands, and is a Trustee of the Robert T Jones memorial scholarship. Emory has recognised the work with its Sheth Distinguished International Alumnus Award. Key speaking topics Cross-sector innovation and idea transfer Customer-led business transformation Brand strategy and customer proposition design Leadership of organisational change Service innovation in regulated industries Growth strategy after a turnaround Ideal for CEOs and executive committees rebuilding a customer proposition after a structural shift in their market CMOs, brand and customer experience leaders translating strategy into operating reality Innovation, transformation and strategy leads who need a working method, not a culture talk Boards in regulated sectors looking for an external operator’s view on customer and growth Audience outcomes A specific technique for sourcing innovation from outside the sector, with worked examples from aviation, rail and banking. A clearer view of where their organisation’s customer proposition has drifted from the customer’s actual definition of value. Concrete language to describe the difference between sector benchmarking and structural problem matching. Reference cases from BA, Eurostar and Sainsbury’s Bank that translate into their own context rather than sit as anecdotes.

Why organisations work with Gerald Ratner His name is embedded in the business lexicon. “Doing a Ratner” is not a metaphor; it is a documented event with a verified cost of £500m, which organisations reference every time a leader’s words threaten to become the story. He provides the only first-person account of what happens inside a catastrophic, self-inflicted reputational collapse; not from a crisis consultancy, but from the person who caused it, survived it, and rebuilt from it. His growth story stands independently of the fall. Taking Ratners Group from 130 stores and £13m in sales to 2,500 stores and over £1.2bn in turnover is a concrete case study in scaling a mass-market brand in a staid, elitist industry. He demonstrates that commercial credibility can be rebuilt without institutional support. The health club sold for £3.9m and GeraldOnline’s subsequent emergence as the UK’s largest online jewellery business were both built after banks had refused to back him. His 2007 autobiography “The Rise and Fall…and Rise Again,” reviewed in the Financial Times and serialised in the Sunday Times, gives audiences a structured, honest account rather than the selective narrative most comeback stories rely on. Biography highlights CEO and Chairman of Ratners Group, built into the world’s largest jewellery retailer, with 2,500 stores and annual sales exceeding £1.2bn by 1990 April 1991 speech at the Institute of Directors conference, Royal Albert Hall: a single remark wiped approximately £500m from the company’s market value The phrase “doing a Ratner” entered the English business vocabulary as a term for self-inflicted reputational damage; referenced in media, business schools, and boardroom conversations worldwide Author of “The Rise and Fall…and Rise Again” (Capstone/Wiley, 2007), serialised in the Sunday Times and reviewed in the Financial Times and Management Today Founded GeraldOnline in 2003, which became the UK’s largest online jewellery business Ranked first in The Sun’s published list of the 50 biggest business mistakes of all time Biography Most leaders know that reputation is fragile. Few have experienced, in precisely documented financial terms, exactly how fast it can go. In April 1991, a single off-the-cuff remark at the Institute of Directors annual conference at the Royal Albert Hall wiped £500m from Ratners Group within days. Gerald Ratner had built that company. He joined the family jewellery business in 1966 and, within two decades, grew it to 2,500 stores and over £1.2bn in annual sales, including H. Samuel, Ernest Jones, Watches of Switzerland, and more than a thousand stores in the United States. It was the world’s largest jewellery retailer. He was dismissed as CEO in November 1992. The company renamed itself Signet Group and expunged his name. What followed is the more instructive half of the account. After bankruptcy and a period of professional isolation, Ratner financed a health club in Henley-on-Thames against his home, sold it for £3.9m, and used the proceeds to launch GeraldOnline, a name forced on him because his former company blocked him from trading under his own. It became the UK’s largest online jewellery business. His 2007 autobiography, “The Rise and Fall…and Rise Again,” published by Capstone/Wiley and serialised in the Sunday Times, set out the full arc without omission. The phrase “doing a Ratner” now circulates in business schools and boardrooms internationally. It captures what happens when a leader’s offhand candour meets public trust at scale. Ratner is the only person who can speak to it from inside all three moments: the building, the collapse, and the recovery. Key speaking topics Reputational risk and crisis leadership Resilience and recovery after catastrophic failure Brand trust and the consequences of leadership communication Retail growth and mass-market brand building Entrepreneurship after failure Organisational crisis and business survival Ideal for Executive and senior leadership conferences where reputational risk, crisis management, or communication under pressure are on the agenda CHRO and L&D audiences focused on building genuine resilience culture, rather than frameworks without lived experience behind them Business award dinners, gala events, and after-dinner occasions where a high-recognition, self-deprecating narrative sets the tone Entrepreneurship and business growth forums where the full cycle of building, losing, and rebuilding a commercial enterprise is directly relevant Audience outcomes A concrete, real-world illustration of how quickly a leader’s words can overtake the reputation of an organisation they have spent years building An honest account of what recovery from professional catastrophe looks like in practice – including the financial, psychological, and strategic dimensions A sharper instinct for the gap between what leaders say internally and how public statements land with customers and markets Practical perspective on rebuilding commercial credibility without institutional backing, drawn from two separate comebacks in the same industry A reference story they will use – the “Ratner effect” framework is already in common use; hearing it directly sharpens how teams apply it

Why organisations work with Erik Saelens The Triple-A Brand Index (Authenticity, Accountability, Activation) gives leadership teams a structured diagnostic – not a creative brief – for understanding why brand trust is gained or lost, and what to do about it. His research base of 300+ rebranding and renaming operations worldwide is one of the largest of its kind; most brand consultants draw on case studies, Saelens draws on a proprietary empirical database. He operates at board level rather than at agency level – having served as senior brand advisor to the board of Royal Dutch Telecom KPN and as a current board director at multiple companies – which means his framing of brand problems maps directly onto the decisions executives actually face. His work on brand and M&A strategy addresses a gap that most marketing speakers ignore: the specific identity and equity challenges that arise when companies merge, acquire, or prepare for IPO. The Brandhome Method® gives marketing and strategy teams a replicable operating system for brand building, not a set of principles to interpret. Biography highlights Founder and executive strategic director of Brandhome Group, established 1995; active across strategy, design, and brand consultancy Creator of the Triple-A Brand Index – a proprietary brand measurement framework built around Authenticity, Accountability, and Activation Researched and executed more than 300 rebranding and renaming operations worldwide Former senior brand advisor to the board of Royal Dutch Telecom KPN; earlier career at Sodexo’s international brand management team Board director at Unbox (Belgium), CQ (US), and Stackin (US) Author of 15+ books on brand marketing, including The Brandhome Method®, The Story Wars, In Triple-A® We Trust, and Branded Columnist for The Drum; regularly profiled by the London Speaker Bureau and other international platforms Biography Brand equity is consistently listed as one of the most valuable intangible assets on a company’s balance sheet – and consistently treated as one of the least manageable. The gap between what organisations believe their brand is worth and their ability to actively steer it is where most brand strategy fails. Erik Saelens has spent 25 years closing that gap. As founder and executive strategic director of Brandhome Group, he has built one of the more unusual intellectual positions in brand strategy: a proprietary empirical base of more than 300 rebranding and renaming operations that allows him to speak about brand transformation not as a philosophy but as a pattern-recognition exercise. His Triple-A Brand Index – built around Authenticity, Accountability, and Activation – gives organisations a diagnostic framework for auditing brand trust, not just measuring brand awareness. His credibility at the executive level is grounded in practice rather than proximity. Before founding Brandhome, Saelens served as senior brand advisor to the board of Royal Dutch Telecom KPN, and he currently sits on the boards of companies including Unbox, CQ, and Stackin. His work on brand strategy in M&A and IPO contexts gives him a specific fluency in the decisions that matter most when brand equity is genuinely at stake – acquisition integration, identity rationalisation, and the reputational dimensions of market entry. Across 15 books – including The Brandhome Method®, The Story Wars, and In Triple-A® We Trust – and as a regular columnist for The Drum, Saelens has developed a body of work that is practical in architecture and commercially framed in argument. His audiences leave with a structured vocabulary for brand decisions, not a renewed conviction that branding matters. Key speaking topics Brand strategy and commercial brand architecture Rebranding and renaming operations Brand trust measurement and the Triple-A framework Brand management in M&A and IPO contexts Storytelling as a strategic brand instrument Internal branding and identity-driven organisations The future of marketing and consumer attention Ideal for CMOs and marketing leadership teams navigating brand transformation or post-acquisition integration Boards and C-suite executives making decisions on brand equity in M&A, IPO, or market expansion contexts Strategy and transformation leads in organisations undergoing identity change Senior marketers and brand managers seeking a structured, evidence-based approach to brand building Audience outcomes A clearer understanding of brand as a commercial asset with measurable dimensions, not a creative output Practical familiarity with the Triple-A framework as a diagnostic tool for brand trust A structured way to think about what changes – and what must be protected – in a rebranding operation Sharper criteria for brand investment decisions, particularly in M&A, IPO, and market entry scenarios An accessible methodology (the Brandhome Method®) for building or rebuilding brand from a strategic starting point

Why organisations work with Dominique Turpin He has led two of the most internationally respected business schools, IMD and CEIBS, which gives him a rare operational read on how senior teams actually make commercial decisions under pressure. His case library, ranked by The Case Centre among the top 50 bestselling globally for several consecutive years, is taught inside the MBA programmes of the companies that buy his counsel. He combines a PhD from Sophia University Tokyo with decades of client work across Japan, China and Southeast Asia, useful to any European or North American board navigating Asian market entry or partnership. He works from named case material, not generic frameworks: Nespresso, Jollibee, Ducati, Toyota KINTO, among others, each linked to a specific brand or customer-centricity argument. His writing for Financial Times, MIT Sloan Management Review and European Business Forum gives executive audiences a concrete reference point for the arguments he develops on stage. Biography highlights Professor Emeritus of Marketing Strategy, IMD; former President and Nestle Professor, 2010 to 2016. President Emeritus of CEIBS; served as President (European) based out of the Zurich campus. PhD in Economics, Sophia University, Tokyo; MSc from ESSCA, France. Author of more than 100 books, articles and case studies, including The Essential Book of Business and Life Quotations (Anthem Press). Ranked on The Case Centre Top 50 Bestselling Case Authors for multiple consecutive years. Chairman of DAA Capital Partners; advisory and board roles across listed companies and educational institutions including Stockholm School of Economics and Waseda Business School. Biography Most global brands still describe themselves as customer-centric. Very few can show a senior leader what that actually changes inside a weekly country review. That gap between brand statement and operating behaviour is where Dominique Turpin has spent almost four decades of teaching and advisory work. Turpin joined IMD in 1986 after several years in Tokyo representing a French firm in Japan. He went on to hold the Dentsu Chair in Marketing, direct the MBA programme and serve as IMD President and Nestle Professor from 2010 to 2016. In 2022 he was appointed President (European) of CEIBS, the China Europe International Business School, a role he held until late 2025. He is now Professor Emeritus at IMD and President Emeritus at CEIBS. His case studies, taught inside companies as much as in classrooms, sit behind this body of work. Nespresso, Jollibee, Ducati, Toyota KINTO. Each uses a named company to argue a specific point about brand coherence, pricing power or customer design. The Case Centre has listed him among its top 50 bestselling case authors for several consecutive years, which is unusual longevity in a field dominated by one-off hits. The Japan and Asia dimension matters in his advisory work. Clients have included Coca-Cola, Danone, Nestle, Philips, KAO, Mondelez and Panasonic, and much of his applied research has examined how Asian firms build and defend brand equity in markets where European playbooks stall. He is Chairman of DAA Capital Partners, a Geneva-based private equity firm, and sits on boards and advisory councils including Stockholm School of Economics and Waseda Business School. Key speaking topics Brand management and brand strategy Customer centricity in multinational organisations Global marketing strategy Marketing leadership in Asia, with focus on Japan and China Corporate communications strategy Case-led executive development in commercial functions Ideal for CMOs and brand presidents inside consumer, industrial and healthcare multinationals. CEOs and group leadership teams setting Asia entry, partnership or expansion strategy. Executive development programmes for commercial and country-leadership populations. Boards and investment committees assessing brand-led businesses or consumer-facing acquisitions. Audience outcomes A working definition of customer centricity that survives contact with a country P and L. Named case examples senior teams can immediately apply to their own brand or pricing questions. A clearer view of how Japanese and Chinese firms build and defend brand equity, and what Western firms miss. Direct questions to ask marketing leadership about brand discipline, positioning and investment allocation. A vocabulary for talking about brand and customer strategy that aligns CEO, CFO and CMO.

Why organisations work with Dietmar Dahmen Two decades inside the rooms where global brands are built, with senior creative leadership at DDB, Ogilvy and BBDO across Hamburg, New York, Los Angeles, Munich and Vienna. The reference points are operator reference points. A Chief Innovation Officer track record at ecx.io, the digital agency that scaled into an IBM acquisition, which gives him a working view of how creative ambition turns into delivered technology product. Author of “Transformation. BAMM!” with Marcus Bond, published by Murmann Verlag, with a specific thesis on the “volcano economy” and a working compass tool for leadership teams reshaping their business model. Recognised by the European Association of Communication Agencies as their expert on disruption and future marketing, which gives the perspective institutional weight beyond bureau marketing. A stage craft that lands the argument. The presentation is theatrical, with stage walls built and broken on cue, a flame thrower used to dramatise climate urgency, and custom animation cut for each event. Senior audiences who have seen too many slide decks remember the content because of how it is delivered. Biography highlights Senior creative leadership at DDB, Ogilvy and BBDO, including Chief Creative Officer and Managing Director roles. Chief Innovation Officer at ecx.io, the digital agency acquired by IBM. Founder and Managing Director of Brainkicks GmbH, his current consulting and keynote practice. Co-author of “Transformation. BAMM! Management in der Vulkanoekonomie” (Murmann Verlag, 2017) with Marcus Bond. Lecturer in disruptive advertising at Filmakademie Baden-Wuerttemberg, with students collecting sixteen gold and silver awards at the Cannes Young Director Award during his tenure. Guest lecturer in marketing innovation at Boston University and LMU Loyola Marymount University in Los Angeles. Honorary member of the Federal Association for AI Transformation in Germany (Bundesverband für KI-Transformation). Designated expert on disruption and future marketing for the European Association of Communication Agencies (EACA); member of Creative Club Austria and Art Directors Club Germany. Biography The category boundaries that organised global marketing for a generation are blurring. Customer journeys cross channels that did not exist five years ago, brand differentiation decays faster than media budgets can refresh it, and the parts of the business that used to be safe (distribution, pricing power, retail relationships) are the parts most exposed. Senior marketing and innovation teams know they are being asked to remake the commercial engine while it is still running. Dietmar Dahmen has worked that problem from inside the global creative system. He built his career as Creative Director at DDB, Executive Creative Director at Ogilvy, and Chief Creative Officer and Managing Director at BBDO, across Hamburg, New York, Los Angeles, Munich and Vienna. The agency seat is what gave him repeated exposure to the moment when a brand has to choose between defending the position that made it and committing to the position that might. He then took the operator turn that gives the work its current shape. As Chief Innovation Officer at ecx.io, he helped scale the digital agency that IBM later acquired, which moved his thinking from creative campaign output toward technology-enabled customer experience and commercial model design. His book with Marcus Bond, “Transformation. BAMM!” published by Murmann Verlag in 2017, sets out the “volcano economy” thesis: markets where new positions emerge and disappear at unexpected points, and where conventional planning logic is precisely the constraint to challenge. The institutional credentials sit alongside the practitioner record. He is the European Association of Communication Agencies’ designated expert on disruption and future marketing, lectured disruptive advertising at Filmakademie Baden-Wuerttemberg for close to a decade, and his students collected sixteen gold and silver awards at the Cannes Young Director Award during that period. Boards bring him in when the question is not “what is the trend” but “what are we willing to break, and what do we keep, when the category we built around no longer holds.” Key speaking topics Disruption and business model reinvention Future of marketing and brand Customer centricity and experience design Innovation strategy Digital transformation in marketing organisations Change leadership in creative and commercial functions Ideal for CMOs, brand presidents and heads of marketing transformation Chief Innovation Officers and digital strategy leads Boards and executive committees navigating category disruption Senior creative and agency leadership groups Audience outcomes A working language for diagnosing where their category is fracturing and where their current strategy is exposed. A sharper view of which assumptions in the existing business model are now constraints rather than advantages. Specific provocations on customer-centric reinvention drawn from inside global agency and digital transformation work. Renewed willingness in the room to commit to changes that the operating plan has been deferring.

Why organisations work with David Meerman Scott He wrote the book that reset the category. The New Rules of Marketing and PR sits in its ninth edition, has been translated into 29 languages, and is standard reading inside marketing functions worldwide. When he speaks to a commercial team, they are hearing from the person who named the model they already use. He coined Newsjacking, now in the Oxford English Dictionary, and turned it into a repeatable method for injecting a brand into live news cycles without a campaign budget. He has been inside HubSpot’s growth story since 2007, when the company had fewer than ten employees, and continues as its Marketer in Residence. The playbook he talks about is one he helped build in practice. Fanocracy, his Wall Street Journal bestseller with Reiko Scott, gives commercial leaders a second framework: how to turn customers into fans, and fans into a growth engine that competitors cannot copy. He sits on advisory boards across software, AI, and live-music businesses, which keeps his material in front of current commercial problems rather than recycled case studies. Biography highlights Author of more than a dozen books, including The New Rules of Marketing and PR (9th edition, 29 languages), Fanocracy, Real-Time Marketing and PR, Marketing the Moon, and Marketing Lessons from the Grateful Dead. Coined “Newsjacking”; the term entered the Oxford English Dictionary in 2017. HubSpot advisory board member since 2007 and current Marketer in Residence. Keynotes and masterclasses delivered on all seven continents and in more than 45 countries, for clients including Cisco, HP, SAP, Google, Microsoft, Ford, PwC, NASDAQ, McKesson, the US Air Force, and the US Marine Corps. Advisor and board member to emerging companies including Eloqua (IPO 2012, acquired by Oracle), NewsWatch KK (acquired by Yahoo Japan), and GrabCAD (acquired by Stratasys). Serves on the advisory boards of the Grateful Dead Archive at UC Santa Cruz and the voter-registration nonprofit HeadCount. Biography The shift that matters in marketing is not a tool, it is a timing problem. Buyers move through most of a purchase decision on their own, using search, social, and peer networks, before a seller is ever involved. David Meerman Scott built his career by naming that shift and giving commercial teams a way to work inside it. The New Rules of Marketing and PR, first published in 2006 and now in its ninth edition, turned a set of emerging practices into a coherent model: publish useful content, reach buyers directly, and abandon the campaign calendar as the organising unit of marketing. The book has been translated into 29 languages and is now treated as a standard reference inside marketing functions from Fortune 500 incumbents to early-stage software companies. Real-Time Marketing and PR and Newsjacking extended the argument into live events and breaking news, and gave the commercial world a new vocabulary for opportunistic reach. His credibility is not only editorial. He has been on the HubSpot advisory board since 2007, when the company had fewer than ten employees, and remains its Marketer in Residence. He sat on the board of Eloqua through its IPO and sale to Oracle, and on NewsWatch KK through its sale to Yahoo Japan. With his daughter Reiko Scott he wrote Fanocracy, a 2020 Wall Street Journal bestseller that moved the conversation from reach to fandom, and gave leaders at companies like Hagerty, MeUndies, and HubSpot a framework for building customer communities that behave like a compounding asset. When Scott walks into a sales kickoff or a marketing leadership offsite, the value is compression. He has already tested these ideas across more than 45 countries, all seven continents, and hundreds of commercial teams, and he will tell a CMO in the room which parts of the playbook are load-bearing and which are noise. Key speaking topics Modern marketing strategy and the new rules of marketing and PR Newsjacking and real-time marketing Content-led sales and social selling Fanocracy and customer community as a growth engine Digital buyer behaviour and the shift from campaigns to always-on Marketing leadership inside high-growth technology companies Ideal for CMOs, marketing directors, and heads of brand rebuilding their function for a post-campaign buying journey. Chief Revenue Officers and sales leaders running kickoffs where marketing and sales need one shared operating model. Founders and leadership teams at growth-stage software, services, and consumer businesses looking for a repeatable customer-acquisition method. Corporate communications and PR leaders modernising earned-media strategy around live news and owned content. Audience outcomes A clear read on where their current marketing and sales model is leaking pipeline, and which specific tactics to retire. A working definition of Newsjacking and Real-Time Marketing, with concrete examples of how to execute both inside a regulated or conservative organisation. The Fanocracy framework for converting buyers into repeat advocates, with named examples from Hagerty, MeUndies, HubSpot, and HeadCount. A sharper view of what a modern marketing and sales operating rhythm looks like day to day, not as an annual plan. Practical language to align a CMO, CRO, and CEO on what good looks like in the next twelve months.