Marketing & Branding

Why organisations work with Angelica Cheung She built Vogue China from zero to the definitive voice in Chinese luxury over 16 years as founding editor-in-chief, which gives her a deeper read on how Chinese taste actually moves than almost any operating executive a board could hire. She now sits on both sides of the table, as Venture Partner at HongShan (formerly Sequoia Capital China) and as strategic adviser to Gildo Zegna for Asia, so her view is priced against real capital and real operating decisions. She holds board seats at Zegna Group, AMI Paris, We11Done and Four Seasons Hotels and Resorts, a rare spread across European luxury, emerging Asian design and global hospitality that lets her compare what is working across categories. She is Asia Ambassador for the British Fashion Council and a recurring judge on the LVMH Prize, ANDAM, Woolmark and British Fashion Awards, which means she is reading the next generation of brands before they land. She was inducted into the BoF 500 Hall of Fame in 2019, an editorial recognition by Business of Fashion of long-run influence on the global industry, not a one-year listing. Biography highlights Founding editor-in-chief of Vogue China, 2005 to 2020, launching the title and leading it for 16 years. Venture Partner at HongShan (formerly Sequoia Capital China), covering consumer and lifestyle investments. Strategic Adviser to the CEO of the Ermenegildo Zegna Group for Asia. Board Director at Four Seasons Hotels and Resorts, appointed January 2026, representing Cascade Investment. Board positions at Zegna Group (NYSE), AMI Paris and We11Done. Asia Ambassador of the British Fashion Council; BoF 500 Hall of Fame inductee, 2019. International Advisory Board, Durham University Business School. Biography China’s luxury market is one of the most studied and least understood commercial environments in the world. Angelica Cheung has spent more than two decades inside it, first as the editor who defined how Chinese readers saw global fashion, then as an investor and board director shaping how global brands enter the market. She launched Vogue China in September 2005 for Conde Nast and ran the title for 16 years until stepping down in December 2020. The first issue sold out its 300,000 print run and was reprinted twice, and she went on to become the editorial interlocutor most global houses relied on when they had to read Chinese taste, generational shifts and cultural nuance. In 2021 she joined HongShan, formerly Sequoia Capital China, as Venture Partner covering consumer and lifestyle, and was appointed Strategic Adviser for Asia to Gildo Zegna, CEO of the Ermenegildo Zegna Group. She now holds board seats at Zegna Group, AMI Paris, We11Done and Four Seasons Hotels and Resorts, the Four Seasons appointment announced in January 2026. Her credentials in the wider industry match the operating work. She is Asia Ambassador of the British Fashion Council, a judge on the LVMH Prize, ANDAM, International Woolmark and British Fashion Awards panels, a member of Durham University Business School’s International Advisory Board, and a BoF 500 Hall of Fame inductee since 2019. Key speaking topics China’s luxury and premium consumer Brand building in the Chinese market Generational shifts among Chinese consumers Culture-led strategy for global consumer brands Consumer and lifestyle investment in Asia Global luxury growth strategy Fashion industry leadership Ideal for CEOs and CMOs of global luxury, premium fashion and beauty groups Consumer brand boards considering entry, expansion or repositioning in China Hospitality and lifestyle leadership teams managing Chinese outbound and domestic demand Investors and corporate development teams allocating to Asian consumer Audience outcomes A clearer read on where Chinese luxury and premium demand is actually moving, from the people and platforms driving it A working view of how global brands are winning or losing with Chinese consumers right now, grounded in named brands and specific moves A sharper question set for their own China strategy, from positioning through to channel and talent A sense of what investors and boards are pricing into Asian consumer bets, told from someone doing both

Why organisations work with Les Binet The 60:40 brand-to-activation framework he co-developed with Peter Field is the most cited effectiveness benchmark in UK marketing strategy. Organisations use it to build a defensible, evidence-based case for long-term brand investment to boards focused on quarterly ROI. His analysis of the IPA Effectiveness Databank covers more than 1,000 case studies across 700 brands, 83 sectors and over three decades of commercial data. No comparable longitudinal evidence base for marketing investment decisions exists in published form. The Share of Search metric he developed gives organisations a free, predictive tool for tracking brand health and anticipating market share movements, validated across automotive, energy and handset categories using publicly available Google Trends data. Research he presented at the 2025 IPA Effectiveness Conference showed that marketing budget is eight times more important than ROI in driving effectiveness. Most CMOs surveyed believed the opposite – a gap his work directly addresses. His grounding in Physics, Artificial Intelligence research and LSE econometrics makes him one of the few voices in effectiveness who can construct, interrogate and critique the statistical models organisations use to evaluate their own campaigns. Biography highlights Co-author of The Long and the Short of It (IPA, 2013) and four further IPA effectiveness reports; has contributed to more IPA Effectiveness Awards papers than any other individual (per the Advertising Association) Former Group Head of Effectiveness at adam&eveDDB; joined BMP account planning in 1987 and remained across all iterations of the agency for more than three decades Recipient of the IPA President’s Medal (2014), the highest honour the UK advertising industry can award Elected IPA Honorary Fellow (2004); Convener of Judges, IPA Effectiveness Awards (2005) Board Advisor, Journal of Advertising Research; named in Campaign Magazine’s “40 over 40” (2023) MA Physics, Oxford; MPhil Artificial Intelligence, Edinburgh; postgraduate Economics (Birkbeck) and Econometrics (LSE) Biography The Long and the Short of It, published by the IPA in 2013, is one of the most-cited effectiveness documents in marketing. Its co-author, Les Binet, spent three decades at adam&eveDDB building the evidence that most organisations structure their marketing investment around the wrong metrics. The research drew on 996 advertising effectiveness case studies across 700 brands, 83 sectors and more than 30 years of IPA Databank data. Its central finding of the “60:40 heuristic” recommended that most consumer brands allocate roughly 60% of marketing budget to brand building and 40% to short-term activation. The report has since been cited in over 70 academic publications and referenced across multiple languages. Binet’s subsequent work has continued to extend the evidence base. The Share of Search metric he developed gives organisations a free, predictive tool for tracking brand health using Google Trends data, validated across automotive, energy and handset categories. At the 2025 IPA Effectiveness Conference, he presented research with Medialab showing that budget is eight times more important than ROI in driving marketing effectiveness. Most CMOs surveyed believed the opposite. He read Physics at Oxford and completed an MPhil in Artificial Intelligence at Edinburgh, later adding postgraduate study in Economics at Birkbeck and Econometrics at the LSE. Elected an IPA Honorary Fellow in 2004, he received the IPA President’s Medal in 2014. He serves as a Board Advisor to the Journal of Advertising Research and consults independently through Binet Consulting. Key speaking topics Marketing effectiveness measurement Brand building versus short-term activation The 60:40 investment framework Share of Search and brand demand indicators Econometrics and advertising evaluation Media effectiveness in digital environments Evidence-based marketing investment strategy Ideal for CMOs and senior marketing leaders making significant media and brand investment decisions CFOs and finance functions reviewing marketing accountability and budget allocation Boards and executive teams evaluating the commercial return on advertising investment Strategy, planning and insight functions in organisations with major advertising spend Audience outcomes A clear, evidence-grounded framework for distinguishing short-term ROI from long-term profit growth, and why the difference matters to boards Practical understanding of the 60:40 brand-to-activation heuristic and how to adapt it by sector, brand maturity and business context A working introduction to Share of Search as a predictive brand health indicator, applicable without specialist tools or budget A stronger internal case for protecting brand investment in organisations under pressure to demonstrate immediate measurable returns Familiarity with the specific effectiveness patterns – reach, share of voice, emotional advertising – that the IPA data consistently identifies as drivers of commercial results

Why organisations work with Kirstie Allsopp Twenty-five years of unbroken primetime presence on Channel 4 means audiences arrive already familiar with her, which shortens the warm-up phase of any event and lifts the room from the first minute. She runs her own production company, Raise the Roof, and her own product range, so she briefs as a working businesswoman rather than as talent reading lines, and questions on retail, brand and property land with substance. Property, home and consumer behaviour are the core subjects she has covered on screen since 2000, which makes her a natural fit for property, housebuilding, retail, lifestyle, charity and DIY brand audiences without needing a forced bridge. A direct, unscripted on-stage style. She is comfortable with live Q and A, off-the-cuff interviewing of executives, and the kind of room where a guarded host would stall. Sustained ambassadorship of Home-Start UK gives her credibility with charity galas and corporate-foundation audiences where a frivolous host would jar. Biography highlights Co-presenter of Channel 4’s Location, Location, Location with Phil Spencer since the show’s launch in 2000. Co-founder of Raise the Roof Productions, the Glasgow-based independent television company behind Location, Location, Location, Love It or List It UK and the Kirstie’s craft series. Founder in 1996 of Kirmir, a high-end home search agency operating in central and west London. Author of Kirstie’s Homemade Home, Kirstie’s Vintage Home, Kirstie Allsopp Craft and Kirstie’s Christmas Crafts, all published by Hachette. Creator and presenter of the Kirstie’s craft franchise on Channel 4, including Handmade Britain, Vintage Home, Celebrity Craft Masters and House of Craft. Long-standing ambassador for Home-Start UK. Biography Location, Location, Location launched on Channel 4 in 2000. More than two decades and forty series later, it is still on air, still presented by the same two people, and still one of the most reliable property formats in British television. Kirstie Allsopp has been one half of that pairing since the first episode. The career around it is broader than the show. She founded Kirmir, a central and west London home search agency, in 1996, four years before the cameras arrived. She co-founded Raise the Roof Productions, the independent company behind Location, Location, Location, Love It or List It UK and the Kirstie’s craft series, and sits inside the business as co-owner rather than as on-screen talent. Her published work with Hachette covers homes, vintage interiors and craft, and her Channel 4 craft franchise has run alongside the property work for more than a decade. For corporate audiences, the relevance is practical. She has spent twenty-five years interviewing buyers, sellers, retailers and small producers in front of a national audience, and she has run her own businesses across property, production and product. That gives her a working vocabulary for retail, property, brand and consumer behaviour that most television hosts do not carry. On stage she is direct, fluent without a script, and at ease with live audiences, which is the qualification that matters most when an organisation hands a host the room for an evening. She is also a sustained ambassador for Home-Start UK, the family-support charity, and her fundraising work there gives her credibility in charity-led and corporate-foundation settings where a purely entertainment host would feel mismatched. Key speaking topics Awards hosting and corporate compering After-dinner presence Property and the UK housing market Consumer behaviour in home and lifestyle British craft and small-producer retail Building a brand alongside a broadcasting career Charity event hosting Ideal for Property, housebuilding, mortgage and estate agency conferences booking a recognisable host with subject fluency Retail, lifestyle, DIY and home-furnishing brand events and awards Charity galas and corporate-foundation evenings, particularly those with a family, home or community focus After-dinner slots and awards ceremonies for senior corporate audiences who want a familiar Channel 4 face Audience outcomes A confidently paced evening where transitions, awards reads and guest interviews land cleanly Authentic engagement with property, retail and consumer-brand themes when the brief calls for them Live, unscripted interviewing of executives, winners and panellists that adds energy rather than filler Warmth and access for charity audiences where a sincere host materially affects giving and mood

Key speaking topics Broadcast journalism and television news Media and arts broadcasting Classical music and cultural programming Television presenting and live broadcasting The role of arts and culture in public life Media careers and broadcasting industry insights Arts communication and audience engagement Ideal for Corporate conferences and leadership events Arts, culture, and creative industry audiences Media and communications professionals Organisations hosting moderated conversations or live interviews Audience outcomes Insight into the workings of national television news and broadcasting Perspectives on communicating arts and culture to wide audiences Understanding of media presentation and live broadcasting environments Reflections on careers and pathways within broadcasting and media Broader appreciation of the role of arts broadcasting in public life Why organisations work with Katie Derham Brings experience from national television news and high-profile arts broadcasting. Provides informed perspectives on media, culture, and the broadcasting industry. Experienced live presenter comfortable leading discussions, interviews, and event conversations. Connects media insight with cultural programming through roles in television, radio, and production. Biography Katie Derham is a UK broadcaster and journalist with extensive experience across national television news and arts broadcasting. Her career has combined frontline reporting with high-profile presenting roles, giving organisations and audiences a clear view of how media, culture, and public conversation intersect. Her broadcast career spans roles at both the BBC and ITN/ITV News, where she worked as a national news presenter and served as Media and Arts Editor. During her time at ITN she was among the youngest newscasters on British national television, presenting coverage of major national and international events and developing a reputation for clear, authoritative broadcasting. Derham later returned to the BBC, where her work has focused on arts and cultural broadcasting. She presents coverage of the BBC Proms and is a presenter on BBC Radio 3, including the flagship programme In Tune, placing her at the centre of one of the UK’s most prominent platforms for classical music and arts programming. Alongside her broadcasting career, she is co-founder of the content and production company Peanut & Crumb, created with producer and director Jane Gerber. The company develops and produces programming across television and digital platforms, extending Derham’s involvement in cultural storytelling and media production. She is also widely recognised by audiences for reaching the final of Strictly Come Dancing. Derham studied Economics at Magdalene College, Cambridge, graduating with a BA (Hons).

Meet Karen Palmer Karen Palmer is the Storyteller from the Future, she is an award winning XR creator and futurist who explores the implications of A.I and technology on societal structures and the impact of in-equality. She does this through enabling participants to experience the future today through her immersive experiences. She creates films that watch you back using artificial intelligence and facial recognition technologies. The narrative branches in real time depending upon the participants eye gaze and emotions. Enabling participants to simultaneously experience AI bias, surveillance technologies and their potential integration into the everyday world around us and how that could be used to impact societal structures, human rights and civil liberties. Karen recently won the coveted XR Experience Competition at SXSW 2023 with her film Consensus Gentium. It is a powerful exploration into the implications of today’s AI technology. This immersive experience is designed to drive discussion about data privacy, unconscious biases and the power of technology. Which transports audiences on a unique quest to discover what could come about if we succumb to unchecked surveillance. There have been numerous interviews and articles on her work from Channel 4 News, BBC News, CBS News and press in Wired Magazine, Forbes, PC Mag, CBS TV, Fast Company, Engadget, The Guardian “ It leapfrogs over VR”. Karen is a TED Speaker and has been described as a Thought Leader in A.I, Immersive Storytelling for Impact, Futurism and Tech. She has been featured in innumerable interviews and events. She has been opening Keynote speaker at AT&T Shape Conference, L.A, Wired for Wonder Festival Australia, Sydney & Melbourne, MIT and TEDx Australia Speaker at the Sydney Opera House. Delivered keynotes and workshops to corporate clients and Leadership Summits include Microsoft Seattle, Vertex Berlin, ThoughtWorks Toronto and Google Cultural Institute in Paris. She has exhibited at The Cooper Hewitt Smithsonian Design Museum NYC, the V&A London, PHI Centre Montreal, Sensory Stories Exhibition, Armoury Arts Week NYC, Museum of Modern Art Peru, International Film and Storytelling events include the SXSW, ARS Electronica, The V&A, the Netherlands Film Festival to the Future of Storytelling in NYC. She has worked closely with prestigious organisations such as the British Councils in Canada, Western Balkans, South Africa and Peru. Invited to speak, ZKM Living Amongst Intelligent Machines AI Conference in Germany. CPH:DOX, Art, Technology & Change to name a few. 2020 she received Honorary Mention for the STARTS Prize ARS Electronica for Perception iO, the future of law enforcement. This is A.I. Law enforcement training simulation which will watch you back. Perception iO will enable participants to experience how easily human bias can be intergraded into networks by humans and therefore understand the necessity for Transparency and Regulation in AI. In 2017 her installation RIOT was acknowledged as one of the Digital Dozen Award for break throughs in storytelling. RIOT makes the player aware of their subconscious behaviour and enables them to consciously build new neurological pathways in their brain. Her work is at the intersection of Neuroscience, Behavioural Psychology and the Parkour philosophy of moving through fear. She has been a research based artist working with Artificial Intelligence since 2015. Her Hack the Future Labs created 2020 are Think & Action Tanks at the intersection of Art, Film, Neuroscience Technology, Activism, Social Justice, Spirituality and the Parkour Philosophy of moving through fear. Creating interdisciplinary conversation and discussions to enable explorations of solutions for urgent issues impacting this rapidly changing society.

Why organisations work with Jo Malone She has built, sold, and rebuilt a luxury consumer brand from scratch. Few founders speaking on entrepreneurship can claim that arc twice. Her creative process is concrete: how a scent becomes a product, how a product becomes a counter, how a counter becomes a category. Useful for marketing, retail, and innovation teams who deal in intangibles. She speaks honestly about selling a business that carries your name, the non-compete years that follow, and the discipline of starting again. Rare territory for founder talks. Her story converts personal adversity into commercial argument without sentimentality. Dyslexia, leaving school at 13, and a cancer diagnosis at 40 are framed as inputs to how she built, not as motivational set pieces. She brings the credibility of a brand that defined a category, alongside the operator’s view of what it took to do it. Biography highlights Founded Jo Malone London in 1994; opened the first store in Walton Street, London; sold the company to The Estee Lauder Companies in 1999. Served as Creative Director of Jo Malone London after the sale, departing in 2006. Founded Jo Loves in 2011, building a second fragrance house from her kitchen table in London. Author of Jo Malone: My Story, published by Simon and Schuster UK in 2016. Co-presented BBC One’s High Street Dreams (2010) with Nick Leslau, mentoring small product entrepreneurs. Awarded MBE in 2008 and CBE in the 2018 Queen’s Birthday Honours for services to the British economy and the GREAT campaign. Biography Jo Malone London opened on Walton Street in 1994 with a handful of scents and almost no marketing budget. By 1999 it had been acquired by The Estee Lauder Companies and built into one of the defining luxury fragrance houses of the next two decades. The founder stayed on as Creative Director until 2006, then left the brand that carried her name. Five years of non-compete agreement followed. In 2011 she launched Jo Loves, again from a kitchen, this time with the experience of having scaled a category leader and the constraint of building a fragrance brand without trading on her own name in the way she had before. Two distinct businesses, both rooted in the same craft of scent as a commercial proposition. The personal arc behind the businesses is unusually direct. Severely dyslexic, she left school at 13 and trained as a facial therapist. In 2003, two years after the sale to Estee Lauder, she was diagnosed with an aggressive form of breast cancer and treated in New York. Both episodes appear in the 2016 memoir Jo Malone: My Story, and in her speaking work, as material rather than backdrop. For senior audiences the value is concrete. She has run the founder’s job at two different stages, knows what acquisition does to a brand and to its founder, and can describe the specific decisions, pricing, packaging, retail design, distribution, that translated an idea into a category. Her CBE in 2018 was awarded for services to the British economy and the GREAT campaign, recognising the export weight of what she built. Key speaking topics Founder craft and consumer brand building Scaling luxury from kitchen table to global counter Selling a business that carries your name Reinvention after acquisition and non-compete Creativity as commercial discipline Resilience under personal and commercial pressure British creative industries on the international stage Ideal for Founders, CEOs, and boards of consumer, retail, and luxury businesses Marketing, brand, and product leaders building or repositioning premium propositions Innovation and creative teams translating intangible craft into commercial outcomes Leadership audiences working through acquisition, integration, or post-exit founder questions Audience outcomes A founder’s account of how a category-leading brand is actually built, priced, and merchandised, told from inside the decisions A direct view of what selling and integration do to a business and its founder, useful to anyone preparing for or living through that transition A working example of creative discipline: how a scent, a candle, a counter become a coherent commercial proposition A grounded perspective on resilience, drawn from severe dyslexia, a cancer diagnosis, and starting twice from nothing Renewed conviction that craft and commercial scale are not opposites in consumer business

Why organisations work with Dorie Clark A defined methodology, Content Creation, Social Proof, and Network, that turns reputation-building from a vague aspiration into a sequenced commercial discipline. Author of The Long Game, the HBR Press book that reframed strategic thinking as a multi-year horizon problem, used by leaders managing pressure to deliver short-term results. Named #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards, an external benchmark of the craft she teaches. Direct experience advising Google, Microsoft, FedEx, Fidelity, the World Bank, Morgan Stanley, the IMF, the Ford Foundation, and Yale University on thought leadership and brand positioning. A 2M+ view TED talk, four Thinkers50 listings, and a Wall Street Journal bestseller in The Long Game signal a body of work that has compounded credibility, the same outcome she teaches clients to build. Biography highlights Wall Street Journal and USA Today bestselling author of The Long Game, and author of Entrepreneurial You, Reinventing You, and Stand Out, all published by Harvard Business Review Press. Four-time Thinkers50 ranked among the top 50 management thinkers in the world, most recently in 2025. Named #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards. TED speaker. “The Real Reason You Feel So Busy (and What to Do About It)” has over 2 million views. Stand Out named #1 Leadership Book of 2015 by Inc. magazine and a Washington Post bestseller. Frequent Harvard Business Review contributor since 2010; clients include Google, Microsoft, FedEx, Fidelity, the World Bank, Morgan Stanley, the IMF, and the Ford Foundation. Biography Most strategy advice rewards the immediate move: the quarter, the launch, the campaign. The Long Game, Clark’s HBR Press book, argues the opposite case. Senior leaders who outperform over a decade make small, deliberate bets that compound, and they accept long stretches where the work is invisible. That argument is the spine of how Clark advises both individuals and the organisations that employ them. The argument is backed by an unusual depth of credentials for a personal-brand and thought-leadership speaker. Clark previously taught executive education at Duke University’s Fuqua School of Business and at Columbia Business School. Thinkers50 has ranked her among the world’s top 50 management thinkers four times, most recently in 2025. The Marshall Goldsmith Leading Global Coaches Awards named her the #1 Communication Coach in the world. She is a Wall Street Journal and USA Today bestselling author. The Long Game, Entrepreneurial You, Reinventing You, and Stand Out are all published by Harvard Business Review Press and translated into more than ten languages. Stand Out was named the #1 Leadership Book of 2015 by Inc. and was a Washington Post bestseller. Her TED talk, “The Real Reason You Feel So Busy (and What to Do About It),” has over 2 million views. She has been a Harvard Business Review contributor since 2010 and has been quoted by NPR, the BBC, and the New York Times, which described her as “an expert in self-reinvention and helping others make changes in their lives.” The client list is where the work becomes operational: Google, Microsoft, the World Bank, Morgan Stanley, the Ford Foundation, Yale. Through her Recognized Expert curriculum she has codified a three-part method, Content Creation, Social Proof, and Network, that organisations and senior individuals use to turn deep expertise into recognised market position. Key speaking topics Long-term strategic thinking Personal branding and reputation Thought leadership and content strategy Self-reinvention and career strategy Recognised expertise as a commercial asset Communication and executive presence Entrepreneurial career models Ideal for CEOs, founders, and partners building firm reputation as a growth channel CMOs and heads of communications shaping enterprise thought-leadership programmes CHROs and learning leaders running senior executive development on visibility and influence Professional services and partner-led firms where individual reputation drives pipeline Audience outcomes A method for sequencing reputation-building work over a multi-year horizon, not a campaign cycle A clearer view of which content, networks, and proof points actually convert into client trust Direct exposure to The Long Game thesis and its application to senior decision-making Tools for leaders to position themselves as recognised voices in their domain without performative visibility

Why organisations work with Amanda Wakeley She has lived the complete founder’s arc – from a self-funded Chelsea launch in 1990 to international retail distribution, a £1 million buyback from investors in 2009 to reclaim creative control, and ultimately administration in 2021. That full sequence, spoken about with candour, is a business case study that cannot be manufactured. Her client roster – Diana, Princess of Wales, Queen Rania of Jordan, Meghan Markle, Beyoncé, and Michelle Obama among them – is a direct, unanswerable proof of premium brand positioning. It gives her authority to discuss luxury aspiration in terms no white paper or case study can match. She offers a rare dual perspective on founder-investor dynamics: the 2009 buyback and the 2021 administration are two distinct data points on what happens when a founder’s vision and commercial structures diverge. For boards and investors in consumer brands, this is unusually instructive. Three British Fashion Awards and an OBE for services to fashion provide independently verifiable validation of her standing – relevant where audiences need assurance that the speaker’s authority is recognised beyond self-promotion. Having rebuilt her professional identity through podcasting, broadcasting, and speaking after brand closure, she brings a credible and specific account of reinvention that resonates with executives navigating their own pivots – professional, organisational, or strategic. Biography highlights Founded her eponymous luxury womenswear label in 1990; built international distribution through Harvey Nichols, Harrods, and more than 50 retailers across Europe, America, and the Middle East Three-time winner, British Fashion Award for Glamour OBE, 2010, for services to the fashion industry Co-chair of Fashion Targets Breast Cancer since 1996; the campaign has raised more than £16 million for Breast Cancer Now Sky News commentator, live coverage of the 2018 royal wedding of Prince Harry and Meghan Markle Host of the Style DNA podcast (Apple Podcasts, Spotify, British Airways in-flight entertainment); 4.5 million listeners across its first four seasons, now in its ninth season Biography A luxury brand is only as durable as the proposition holding it together. Amanda Wakeley launched her womenswear label in 1990 with a £20,000 loan from her father, having taught herself design while working for a New York retailer. She built the business into a flagship in Mayfair and a presence across Harvey Nichols, Harrods, and more than 50 retailers spanning Europe, America, and the Middle East. Three British Fashion Awards and an OBE for services to fashion followed. Her clientele – Diana, Princess of Wales, Queen Rania of Jordan, Meghan Markle, Beyoncé, Michelle Obama – was itself an argument about what premium positioning can achieve. The business encountered every pressure a founder can face. Acquired by external investors in 2000, Wakeley fought to maintain creative control before buying the label back for £1 million in 2009. COVID-19 dismantled the occasion-wear market the brand depended on. In May 2021, the company went into administration; liquidation concluded in December 2023. Wakeley has spoken with unusual candour about that experience – what she got right, what she would change, and what it reveals about the relationship between a founder’s vision and the commercial structures built around it. Since then, she has rebuilt her platform through broadcasting and media. Her podcast, Style DNA, launched in 2022 and reached 4.5 million listeners within its first four seasons, securing a place on British Airways in-flight entertainment. She remains co-chair of Fashion Targets Breast Cancer, the campaign she helped found in 1996, which has raised more than £16 million for Breast Cancer Now. What organisations receive from Wakeley is something that cannot be taught through a framework: three decades of building a premium brand under real commercial conditions, the full weight of what it costs to maintain creative control, and a frank account of what happens when external forces overwhelm even a well-established brand identity. The reinvention that followed is part of the argument. Key speaking topics Luxury and premium brand building Founder-investor dynamics and creative control Entrepreneurship and self-funded growth Brand reinvention and recovery after setback Personal branding and creative identity Female entrepreneurship and leadership The evolution of the British fashion industry Ideal for Founders, entrepreneurs, and brand leaders in luxury, premium, or lifestyle sectors grappling with growth, investment, or identity decisions Senior marketing and commercial leaders where brand differentiation is a strategic priority Audiences at women’s leadership forums, female entrepreneurship conferences, and diversity summits Executive teams and boards in consumer brands navigating reinvention, restructuring, or recovery Audience outcomes A clearer understanding of the trade-off between scaling a brand and preserving the founding distinctiveness that gives it value First-hand perspective on founder-investor dynamics – the decision points Wakeley faced, what she did, and what she would do differently A specific, candid account of navigating business failure and professional reinvention, grounded in named decisions rather than generic resilience messaging Practical insight into how luxury positioning is built and maintained through choices about distribution, clientele, and product range An understanding of how personal identity and professional brand intersect, and how to manage that intersection deliberately under pressure

Why organisations work with Allyson Stewart-Allen She has worked with more than 260 businesses across 27 countries, including named clients such as BAE Systems, HSBC, Lufthansa, NBCUniversal, Shell, Burberry and Chanel, which means her advice is calibrated against live transatlantic deal flow rather than secondary research. Working with Americans, now in its second edition with Routledge, is the most specific practitioner handbook on US business culture from a non-American authority, and it gives organisations a shared reference point before she walks into the room. She is the first two-time winner of the European Foundation for Management Development Excellence in Practice Award, for programmes delivered with Lufthansa at London Business School and BAE Systems at Oxford Saïd, which is rare independent recognition of how her work lands in executive development. Her teaching affiliations at Saïd Business School (Oxford) and the Møller Institute (Cambridge) place her inside the senior-executive programmes her audiences attend; she speaks to issues she also teaches on. Her media track record, including BBC, CNN, Sky News, Financial Times, USA Today and Wall Street Journal, makes her a credible voice for high-profile internal events and externally facing client conferences. Biography highlights CEO and founder of International Marketing Partners Co-author of Working with Americans: How to Build Profitable Business Relationships (Routledge, second edition) First two-time winner of the European Foundation for Management Development Excellence in Practice Award, for programmes with Lufthansa (London Business School, 2009) and BAE Systems (Saïd Business School, Oxford, 2012) MBA from the Drucker School, Claremont Graduate University, where she studied under Peter Drucker; BSc International Business, University of Southern California Teaching affiliations with Saïd Business School (Oxford) and the Møller Institute (Cambridge) Regular commentator for BBC, CNN, Sky News, Financial Times, USA Today and Wall Street Journal Biography US market entry is one of the most consistently over-promised and under-delivered strategic moves a European or Asian company can make. Allyson Stewart-Allen has spent her career working on the other side of that problem. As CEO and founder of International Marketing Partners, she has advised more than 260 organisations in 27 countries on how to internationalise their brand, their sales approach and their leadership style without losing what made them work at home. Her grounding is unusual. An MBA from the Drucker School under Peter Drucker himself, a BSc in International Business from USC, and a London-based practice that has worked with Accenture, BAE Systems, Burberry, Chanel, HSBC, Lufthansa, NBCUniversal, SABMiller and Shell. The resulting point of view is specific rather than diplomatic: most companies fail internationally for reasons that were visible at the approval stage and deferred by the people in the room. Her book Working with Americans, co-authored with Lanie Denslow and published by Routledge in a second edition, is the practitioner text in its category. It remains the reference most widely used by European and Asian professionals trying to build durable commercial relationships with US counterparts. The programme work is comparable in scale: she is the first two-time winner of the EFMD Excellence in Practice Award, for leadership programmes with Lufthansa at London Business School and BAE Systems at Oxford Saïd. The teaching continues at Saïd Business School and the Møller Institute at Cambridge, alongside non-executive and advisory roles at the Chartered Institute of Marketing, the British Business Excellence Awards and the Chief of Staff Association. For organisations planning significant international moves, that combination is unusual: an operator with an academic footprint, a published author in the room, and a commentator whose voice their leadership team has already seen on the BBC or FT. Key speaking topics International growth strategy and market entry US market entry and transatlantic commercial culture Global brand building and brand internationalisation Corporate diplomacy and cross-cultural leadership Reputation strategy for globally facing organisations Building and running international teams Ideal for CEOs, CCOs and CMOs committing to US or multi-market expansion Boards and executive committees pressure-testing an international growth plan before approval Heads of international, regional presidents and business unit leaders operating across US, UK, EU and Asia Leadership development and talent functions designing programmes for globally mobile executives Audience outcomes A practical diagnostic of where a planned international expansion is most likely to fail, based on patterns from 260-plus client engagements Specific frameworks for US market entry and working across US-international commercial relationships, drawn from Working with Americans A sharper view of how global brand decisions translate into local commercial outcomes Reference points from named client programmes recognised by the EFMD, applicable to the audience’s own sector

Why organisations work with Alice Beer Her investigative background on Watchdog gives organisations a rare outside-in account of how consumer-facing practices look to a sceptical, informed journalist – a perspective no internal audit can replicate. Her reporting on household white goods safety contributed directly to product recalls and raised the issues in parliamentary debate; she can show organisations concretely how consumer issues escalate when companies fail to respond. She works as a consultant with major high street brands on consumer fairness – meaning she understands the brand side of the relationship as well as the investigative side, and can identify where practice diverges from expectation. As Consumer Editor on This Morning since 2014, she explains product safety, household finance, and fair trading to millions of mainstream viewers weekly – a skill directly relevant to organisations that need to communicate clearly on difficult consumer topics in the public domain. She contributes to Good Morning Britain, Sky News, and national newspapers including the Daily Mail, Sunday Express, and Sunday Mirror – giving her a current, working understanding of how consumer stories are selected, framed, and amplified by the media. Biography highlights Co-presenter, BBC One’s Watchdog, alongside Anne Robinson – seven years of undercover consumer investigations, 1992–1999 Consumer Editor, ITV’s This Morning, from 2014 to the present day Regular contributor, ITV’s Good Morning Britain and Sky News Guest columnist, Daily Mail, Sunday Express, and Sunday Mirror Presenter: BBC series Healthcheck, Face Value, Holiday, The Heaven and Earth Show, and financial quiz Show Me the Money; Channel 5’s Hot Property; LBC Breakfast Radio Show Co-author, A Contented House with Twins (with Gina Ford), published by Random House Reporting on household white goods safety prompted product recalls and raised the issues in parliamentary debate Biography When a consumer investigation lands on a brand, the question is rarely whether the organisation broke the law. It is whether it treated customers fairly – and whether it understood the difference. For more than three decades, Alice Beer has investigated that distinction on national television. On BBC One’s Watchdog from 1992 to 1999, Beer co-presented alongside Anne Robinson, taking undercover reporting briefs that exposed major industries for the way they handled consumer complaints. Her investigations into household white goods safety contributed to product recalls and raised the issues in parliamentary debate. That is not commentary; it is consequence. Since 2014, Beer has been Consumer Editor on ITV’s This Morning, regularly explaining product safety, household finance, identity theft, and fair trading to millions of viewers. She contributes to Good Morning Britain and Sky News, and has written for the Daily Mail, Sunday Express, and Sunday Mirror. Her ability to translate regulatory complexity into plain, actionable language is a professional skill built across decades of public-facing journalism. Beyond broadcasting, she works as a consultant with major high street brands – helping them align their consumer-facing practices with what customers actually experience, rather than what boardrooms assume. Organisations that engage her gain a perspective built on three decades of examining the same gap from the other side of the camera. Key speaking topics Consumer rights and fair trading Brand accountability and public trust Product safety and regulatory compliance Household finance and personal financial protection Investigative journalism and how consumer stories are built Consumer communication and media-facing risk The brand–consumer relationship in a transparent marketplace Ideal for Senior marketing, brand, and customer experience leaders at consumer-facing organisations Legal, compliance, and product safety teams in retail, financial services, and utilities Communications and PR directors managing consumer-facing brand reputation Retail, financial services, and consumer goods sector conferences Audience outcomes A clearer understanding of how consumer issues are investigated and why certain organisational behaviours attract journalistic scrutiny Sharper awareness of the gap between a brand’s self-perception and how it is experienced by consumers Practical insight into the product safety and fair trading obligations that most frequently generate complaints and escalate into public attention A working sense of how to communicate with consumers on complex financial and product issues in ways that build rather than erode trust Concrete examples of how the media selects and frames consumer stories – and what organisations can do before a story reaches broadcast

Why organisations work with Alexandra Shulman She ran British Vogue for a quarter of a century across three recessions and the collapse of the print advertising model, and can speak with evidence about what protects a consumer brand’s authority through structural change. She has first-hand judgement on the fashion and luxury economy that organisations rarely access at this level, including on body image, diversity on the cover, and the commercial consequences of editorial choices. Her work on the Vogue centenary issue with the Duchess of Cambridge, documented by BBC Two, is a case study in how a legacy title uses a single moment to reset its cultural position. As a monthly Business of Fashion columnist and Mail on Sunday writer, she has a continuing, named public record on industry shifts, so audiences get a point of view grounded in current analysis, not reminiscence. Her three books, including the Sunday Times bestseller Clothes and Other Things That Matter, give her a body of published work on women, consumer culture, and the business of appearance that goes beyond the editor role. Biography highlights Editor-in-Chief, British Vogue, 1992 to 2017, the longest-serving editor in the title’s history. Editor of British GQ, 1990 to 1992, before moving to Vogue. CBE (2018) for services to fashion journalism; OBE (2005) for services to the magazine industry. Author of Inside Vogue: A Diary of My 100th Year (2016) and the Sunday Times bestseller Clothes and Other Things That Matter (Cassell, 2020), alongside two novels. Monthly columnist, The Business of Fashion, from 2017; regular columnist, The Mail on Sunday. Subject of the BBC Two documentary Absolutely Fashion: Inside British Vogue (2016). Strategic advisor to the online fashion marketplace Atterley. Biography British Vogue was a profitable but narrow title when Alexandra Shulman took it over in 1992. Over the next 25 years, she grew monthly circulation to around 200,000, ran the magazine through three recessions, and held its cultural authority as the advertising base of print magazines collapsed around it. When she left in 2017, she had edited more issues of British Vogue than anyone in its history. The commercial case for her voice starts there. The work was not only editorial. It was running a consumer brand at the top of a crowded category, deciding every month which photographers, writers, models and stories earned the cover, and taking the commercial consequences. Her 2009 open letter to fashion houses, pushing back on sample-size-only clothes and the implications for body image on the page, is one example of an editorial call with direct business and cultural weight. Since leaving Vogue, she has kept a continuing public record on the industry as a monthly columnist for The Business of Fashion and as a Mail on Sunday writer. Her books include the diary-memoir Inside Vogue: A Diary of My 100th Year, written around the magazine’s centenary, and Clothes and Other Things That Matter, a Sunday Times bestseller that reads the wardrobe as a way into questions about work, ambition, ageing, and the female consumer. She was appointed OBE in 2005 and CBE in 2018. She advises the online fashion marketplace Atterley. The BBC Two documentary Absolutely Fashion: Inside British Vogue filmed her in 2016 assembling the centenary issue with the Duchess of Cambridge on the cover, a piece of work now used as a reference point for how legacy titles use a single edition to reset their place in the culture. Key speaking topics Brand authority in consumer media and luxury Creative leadership and long-tenure editorial judgement The business of fashion and the luxury economy Women, work, and the culture of appearance Body image, diversity, and the responsibility of the page Reinvention after a long institutional career Ideal for CMOs and brand leaders in luxury, beauty, retail, and consumer media Boards and executive teams of cultural or heritage brands working through audience and format change CHROs and leadership development programmes focused on long-tenure creative leadership and succession Conferences on women in business, consumer culture, and the creative industries Audience outcomes A named insider’s read on how fashion and luxury actually make commercial decisions. A working definition of brand authority that holds up across a generational shift in media. A clearer view of the trade-offs between editorial point of view and commercial reach. A usable perspective on long-tenure creative leadership: how to stay current, when to change, when to hold. A frank account of reinvention after a defining role, drawn from her own post-Vogue work.

Why organisations work with Wayne Hemingway Built one of Britain’s best-known fashion labels from a Camden Market stall and sold it to Pentland in 1999, then converted that experience into a 25-year design consultancy advising developers, local authorities, retailers, and cultural institutions. Operates across categories most speakers do not: fashion, mass-market housing, public-realm regeneration, festival creation, and second-hand retail, all anchored in delivered projects rather than commentary. Founded Festival of Thrift and Charity Super.Mkt, turning sustainability and circular consumption into commercially viable consumer experiences rather than awareness campaigns. Brings an unusually direct view on what makes places, products, and brands resonate, formed by working with Wimpey, TfL, Shelter, the National Trust, Girlguiding, the Southbank Centre, and more than forty local authorities. Biography highlights Co-founder of Red or Dead; won British Fashion Council Streetstyle Designer of the Year three consecutive years, 1996 to 1998; brand sold to Pentland Group in 1999. Co-founder of HemingwayDesign, the multi-disciplinary studio behind the 760-home Staiths South Bank development in Gateshead, awarded Housing Design Awards, Best Housing-Led Regeneration Project by Building Magazine, and Building for Life. Co-founder of Festival of Thrift, the UK’s first large-scale festival of sustainable living, launched in 2013 and now a permanent fixture in the North East cultural calendar. Co-founder of Charity Super.Mkt with TRAID’s Maria Chenoweth; pre-loved fashion concept that launched at Brent Cross in January 2023 and has since traded in Westfield, Bond Street, Manchester, Glasgow, Edinburgh, Oxford, Bluewater, and Bristol. MBE, 2006, for services to the design and fashion industries; Professor of Built Environment at Northumbria University; honorary doctorates from Wolverhampton, Lancaster, and Stafford. Author of “Just Above the Mantelpiece: Mass-Market Masterpieces” (Booth-Clibborn, 2000). Biography Red or Dead started on a Camden Market stall in the early 1980s and ended in 1999 as a Pentland Group acquisition, with three consecutive British Fashion Council Streetstyle Designer of the Year awards along the way. That trajectory, market trader to multi-million-pound exit, is the foundation Wayne Hemingway has been building on for twenty-five years. HemingwayDesign, founded with his wife and business partner Gerardine in 1999, was set up explicitly around affordable and social design. The studio’s signature project, Staiths South Bank in Gateshead, was the practical answer to Hemingway’s “Wimpeyfication and Barrattification” critique of British mass house-building. 760 homes were built with Wimpey on a Homezone model that re-thought streets, parking, and play, and the scheme won Housing Design Awards, Building Magazine’s Best Housing-Led Regeneration Project, and Building for Life. The same instinct, identify a category that has stopped trying and rebuild it with design at the centre, runs through everything that followed. Festival of Thrift, co-founded in 2013, made sustainability a free family weekend rather than a guilt trip. Charity Super.Mkt, launched at Brent Cross in January 2023 with TRAID’s Maria Chenoweth, turned charity-shop fashion into a destination format and reported £3 million in pre-loved sales inside two years. The wider HemingwayDesign client list runs from Transport for London and the National Portrait Gallery to more than forty local authorities working on town-centre and coastal regeneration. For organisations the value is specific: a designer-entrepreneur with the credentials of a fashion founder and the track record of a public-realm developer, who can talk credibly to boards about brand, to operators about retail, and to leadership teams about why design-led businesses outlast design-decorated ones. He is an MBE, a Professor of Built Environment at Northumbria, and an author, but the argument is the work itself. Key speaking topics Entrepreneurship and design-led business building Brand and creative direction Sustainability and the circular economy Place-making, regeneration, and the future of the high street Affordable housing and mass-market design Retail futures and pre-loved consumer behaviour Festivals, culture, and community-led commercial models Ideal for Founders, CEOs, and creative directors of consumer brands. Property developers, housebuilders, and local authority leadership teams responsible for placemaking and regeneration. Retail and hospitality leaders rebuilding propositions for second-hand, sustainable, and experience-led formats. Cultural organisations, charities, and festival operators looking to commercialise purpose without losing it. Audience outcomes A working view of how Red or Dead and HemingwayDesign turned design instinct into commercial categories that lasted. A clearer sense of where sustainability becomes a viable consumer business rather than a marketing position. Specific lessons from Staiths South Bank, Festival of Thrift, and Charity Super.Mkt on building new categories from a standing start. Direct, plainly spoken provocations on brand, place, and the social value of design that audiences leave talking about.