Marketing & Branding

About Christian Wehner Christian Wehner’s journey is quite remarkable, having left secondary school at 15 without a diploma, he swiftly climbed the corporate ladder to become the Senior Director of Innovation Strategy at the global firm, SAP. Recognized as a LinkedIn TopVoice in the fields of «Creativity» and «Innovation», he effectively reaches a wide audience. Prior to his role at SAP, he contributed to the development of Red Bull’s media business, spent half a dozen years in the radio industry, and is well-versed in the dynamic language of start-ups. As one of the first ten full-time employees at the third-fastest-growing tech company in 2016, Christian gained firsthand experience in bootstrapping a global startup. Christian refined his public speaking abilities under the mentorship of BJ Bartlett, who was also the personal presentation coach of Steve Jobs.

Why organisations work with Maria Papacosta Her personal branding workshop has held the #2 global ranking from Global Gurus for three years running, which means her method has been pressure-tested across thousands of executives, not just polished for the keynote stage. She runs MSC Marketing Bureau, a personal branding agency that also manages speakers, so her work with leaders is grounded in what actually moves rooms and audiences rather than in coaching theory. She coaches TED and TEDx speakers as a curator, which is a sharper test of communication craft than most leadership programmes ever apply. Her work targets the specific gap between a leader’s intent and how they are read by others, which is where most executive presence programmes stop short. Biography highlights Co-founder, MSC Marketing Bureau, a personal branding agency for executives and thought leaders. TEDx speaker coach and content curator. MSc in Strategic Marketing, Aston University; Specialization in Inspired Leadership, Case Western Reserve University. Certified Visionary Leadership Coach (OKVLC) and NLP Associate Practitioner. Personal branding workshop ranked #2 globally by Global Gurus, 2021 to 2023. Named Top 10 Global Thought Leader on Personal Branding by Thinkers360, 2023; Top 100 Global Inspirational Leaders by PeopleHum, 2021. Biography Most senior leaders underestimate how much of their authority is decided before they speak. The way they enter a room, hold a pause, or answer a hard question is read as character, and that reading rarely gets corrected. Maria Papacosta works in the gap between what a leader intends to communicate and what their audience actually receives. She co-founded MSC Marketing Bureau as a personal branding agency for executives and thought leaders, and the agency also operates as a speaker management firm. That dual lens matters. She sees both the boardroom version of leadership identity and the stage version, and she knows which moves transfer between them. Her credentials sit across marketing strategy and leadership development: an MSc in Strategic Marketing from Aston University and a Specialization in Inspired Leadership from Case Western Reserve University, alongside Visionary Leadership Coach certification and NLP practitioner training. She also coaches and curates speakers for TEDx, where the standard for clear, embodied communication is unforgiving. The recognition reinforces the approach. Her personal branding workshop has held the #2 spot in the Global Gurus rankings for three consecutive years, and Thinkers360 placed her in the top 10 worldwide for personal branding in 2023. The substance behind those rankings is a method built for leaders who need to be understood quickly by people who will not give them a second listen. Key speaking topics Executive presence Personal branding for leaders Inspired leadership Public speaking and stage craft Storytelling for executives Self-awareness and leadership identity Communication for senior leaders Ideal for CEOs and C-suite executives stepping into wider public visibility Senior leadership teams preparing for a strategic narrative shift High-potential leaders being positioned for board-level or external roles Conferences where leadership communication is the core craft Audience outcomes A clearer read on the gap between how they intend to be perceived and how they actually are. A working method for shaping a personal brand around their real strengths, not a polished surface. Concrete techniques for managing pre-performance fear and using it on stage. Sharper instincts for storytelling and presence in high-stakes settings.

Why organisations work with Cassandra Stavrou She has lived the operational reality of scaling a challenger consumer brand against entrenched incumbents, from cement-mixer experiments in her parents’ garage to listings in every major UK retailer. She made PROPER the first B Corp certified snacks company, then proved the model could withstand a major private equity consolidation deal, completed through Brexit and COVID. She speaks credibly to founders and corporate brand teams about the operational discipline required when purpose stops being a marketing claim and starts being an audited certification. A recognised authority on UK food and drink policy, sitting on the government’s Food & Drink Sector Council, with Veuve Clicquot New Generation and National Business Award recognition behind her. Biography highlights Founder, PROPER Snacks (PROPERCORN and PROPERCHIPS), launched 2011 MBE for services to the food industry, 2020 Veuve Clicquot New Generation Award, 2016 National Business Awards New Business of the Year, 2014 Member, UK Government Food & Drink Sector Council Board member, WARP Snacks, formed in 2021 through the Exponent-backed combination of PROPER and Eat Real Biography PROPER started in a kitchen with a cement mixer and a popcorn recipe. A decade later it was Europe’s largest independent healthier snacking business, with listings in every major UK supermarket and distribution across more than twenty countries. The category it competed in was dominated by global incumbents with budgets that dwarfed anything an independent founder could put behind shelf negotiation, marketing or supply chain. Cassandra Stavrou co-founded PROPER in 2011 and ran it as a challenger brand built on a specific premise: that healthier snacks did not have to compromise on taste, and that the business behind them did not have to compromise on its social and environmental obligations. PROPER became the first B Corp certified snacks company, embedding the standard from the inside rather than retrofitting it later. The Veuve Clicquot New Generation Award in 2016, an MBE in 2020 and a seat on the UK Government’s Food & Drink Sector Council mark a track record that goes beyond brand storytelling. The 2021 consolidation with Eat Real under private equity backer Exponent, forming WARP Snacks, gave the next test: whether the discipline that built the brand could survive the rationalisation that follows institutional capital. She speaks to founders, brand teams and boards on what changes when purpose moves from a positioning line to a binding operating constraint, and on the practical economics of building a category challenger that the incumbents eventually have to take seriously. Key speaking topics Founder-led brand building in consumer categories Scaling challenger brands against incumbents B Corp certification as an operating discipline Purpose and profit in the food and drink sector Female founders and capital UK food and drink policy Ideal for Founders and senior commercial leaders in consumer brands and FMCG Brand, marketing and category leaders in retail Investors and boards backing purpose-led businesses through scale events Conferences on entrepreneurship, sustainability and women in business Audience outcomes A working view of what changes operationally when B Corp standards are written into a consumer business from day one Honest detail on the trade-offs between speed of growth and brand integrity in a price-sensitive category The mechanics of negotiating shelf space, retailer relationships and supply chains as an independent challenger A practitioner’s account of running a founder-led business through a private equity consolidation

Why organisations work with Nicholas Jeffery Four ISP CEO and COO seats across Hostmark, Worldport, PSINet Europe and Uniserve Communications, giving him a working view of what actually happens inside a telecoms or managed service business when the model shifts. A second career on the investor side as Head of Investment Planning and Strategy for the TMT Group at the European Bank for Reconstruction and Development, where capital allocation decisions in technology and media were made across EMEA. Direct operating experience of digital transformation as a SaaS COO at VIMtrek and Vizerra, in Building Information Management and 3D virtualisation, and as the executive behind Digital Realty’s EMEA sales and marketing strategy. Co-creator of Buzzmetrics, the social media intelligence business acquired by Reed, with a forty-year line of sight across branding from 1980s corporate identity work to the current AI reset. A geopolitical voice on Central Europe through his “Danube Dispatches” column at WBN News, which gives boards with Hungary, EU or CEE exposure a senior commercial reader of the political terrain. Biography highlights CEO of Uniserve Communications Corporation from March 2017; led the listed share price from CND$0.04 to CND$0.67 within nine months of joining. European MD/COO and CEO of internet service providers including Hostmark, Worldport, PSINet Europe and Uniserve. Head of Investment Planning and Strategy, TMT Group, European Bank for Reconstruction and Development (EBRD). COO of VIMtrek and Vizerra, SaaS firms in architectural 3D virtualisation and Building Information Management software. Co-creator of Buzzmetrics, the social media measurement business acquired by Reed. Founding and Managing Partner of Impresario Partners International; Chairman of Ventree Innovations Inc.; author of the Danube Dispatches column at WBN News. Biography PSINet Europe was in administration when its European operations had to be rebuilt as a managed services business. Nicholas Jeffery was one of the executives who ran that kind of work across four internet service providers, including Hostmark, Worldport and, later, Uniserve Communications, where as CEO from March 2017 the listed share price moved from CND$0.04 to CND$0.67 within nine months. The unusual part of his career is that the operating CEO work sits alongside an investor seat. As Head of Investment Planning and Strategy for the TMT Group at the European Bank for Reconstruction and Development, he was inside the capital allocation conversations on telecoms, media and technology investments across EMEA. Boards rarely meet a single adviser who has been both buyer and operator on the same kinds of assets. The second strand of his work is brand and customer. He co-created Buzzmetrics, the social media intelligence business later acquired by Reed, ran sales and marketing strategy for Digital Realty across EMEA, and has now turned his forty-year branding line into a commentary on how AI is reshaping the discipline. The talk “Teaching an Old Dog New Tricks: A 40-Year Branding Veteran Embraces AI,” delivered at WINK 2025, sits in this strand. He works between Vancouver, Budapest, London and Kampala as Founding and Managing Partner of Impresario Partners International and Chairman of Ventree Innovations Inc. From Budapest he writes the Danube Dispatches column at WBN News, a serious commercial reader’s account of Hungarian politics and Central European risk in the run-up to the 2026 Hungarian election. He was nominated for the Global Business and Authors’ Award UK 2024. Key speaking topics Digital transformation in telecoms, media and technology businesses Branding strategy under AI Scaling, restructuring and turning around technology companies Investment strategy in TMT Building Information Management and SaaS commercialisation Central European political and commercial risk Ideal for TMT, telecoms and media company boards and executive teams running through transformation or restructuring Private equity, venture and infrastructure investors with TMT or CEE exposure CMOs and brand leaders rethinking marketing operations under generative AI Boards with Hungary, EU accession state or wider Central European commercial exposure Audience outcomes A working operator’s account of what changes inside a telecoms or SaaS business when a transformation plan meets the P&L An investor-side perspective on how TMT capital allocation decisions get made and where they fail A practical view on how the branding discipline is being reorganised by AI, drawn from four decades inside the function A senior commercial reading of Central European political risk for boards exposed to Hungary and the wider region

Why organisations work with Eloïne Barry She runs the infrastructure, not just the advice. African Media Agency’s wire service was the first of its kind built for the continent, and it gives any organisation she works with direct distribution into hundreds of African newsrooms rather than a slide deck about how to reach them. Her client record is the proof point buyers care about: campaigns delivered for the African Development Bank, IFC, the Bill and Melinda Gates Foundation, Mastercard, Western Union and Merck, not a pitch deck of hypothetical case studies. She translates between the European and North American boardroom and the African newsroom. That crossover, learned at PR Newswire across France, Germany and the EMEA region before she moved the operation south, is rare at a senior level. She has been recognised by the industry on its own terms: SABRE Africa, ASCOM Grand Prix Excellence, New African Magazine’s 100 Most Influential, and Bizcommunity’s PR personalities to watch list for 2026. Biography highlights Founder and CEO, African Media Agency (AMA), Abidjan, with operations across 30+ African countries and hubs in Abidjan, Johannesburg and Durban. Built the first pan-African press-release wire distribution service. Clients include the African Development Bank, IFC, Bill and Melinda Gates Foundation, Mastercard, Western Union and Merck. Winner, SABRE Africa Western Africa award 2026 (Bluemind Foundation “Heal by Hair” campaign); African SABRE Certificate of Excellence in Media Relations 2021; Grand Prix Excellence, ASCOM Abidjan 2019. Named in New African Magazine’s 100 Most Influential Africans 2022; recognised by MIPAD (Most Influential People of African Descent) in 2018. Tony Elumelu Foundation mentor; board member, Africa Communications Week and Africa No Filter. Biography Most multinationals that try to reach African audiences at scale run into the same problem. A campaign built for London or New York lands in Lagos, Nairobi or Abidjan and does not move. The media maps are different, the gatekeepers are different, and the ground truth changes by country. African Media Agency was built to close that gap, and Eloine Barry built African Media Agency. AMA is the Abidjan-headquartered firm behind the first pan-African press-release wire distribution service. It now reaches hundreds of newsrooms across more than 30 African countries, with operational hubs in Abidjan, Johannesburg and Durban. Clients include the African Development Bank, IFC, the Bill and Melinda Gates Foundation, Mastercard, Western Union and Merck, alongside governments and African-founded organisations. The agency’s work sits across three arms: AMA Wire for distribution, AMA PR for campaigns and advisory, and AMA Academy for journalist and communications training. Her own route into the work matters. Born in Lyon to a Senegalese mother and a Guinea-Bissauan father, she began her career at PR Newswire, running media relations across France, Germany, and later the wider EMEA and India region. That trajectory is why she is effective with European and American boards and with African newsrooms in the same week; she has sat on both sides of the brief. The industry has recognised the operating record. AMA won a SABRE Africa Western Africa award in 2026 for its Bluemind Foundation “Heal by Hair” mental health campaign, which scaled a Cameroonian-founded initiative into a partnership network spanning health ministries in Togo and Cote d’Ivoire and research groups at Paris Saclay and Santa Clara. Barry herself sits on the boards of Africa Communications Week and Africa No Filter, mentors on the Tony Elumelu Foundation programme, and was named by Bizcommunity among the ten PR personalities to watch in 2026. Key speaking topics Growth strategy for African markets Pan-African media and communications Government and public-sector communications in Africa African diaspora and return-to-Africa strategy Cross-cultural leadership between European, North American and African organisations Building and scaling media infrastructure in emerging markets Ideal for CMOs and heads of corporate affairs at multinationals planning or expanding African operations. CEOs and country leads of development institutions, foundations and NGOs running continent-wide campaigns. Government communications directors and ministries engaging African diaspora audiences. Founders and boards of African-built companies preparing for international visibility. Audience outcomes A clear read on why standard global PR playbooks fail in African markets and what replaces them. A grounded view of the African media landscape across anglophone, francophone and lusophone regions. Practical starting points for building credibility with African newsrooms, diaspora audiences and local regulators. A sharper sense of how communications strategy sits inside a broader market-entry or growth plan for the continent.

Why organisations work with Vicky Piria She is the first woman to have raced in the GP3 Series and the only Italian woman in the W Series, two facts that make her a credible voice on what it actually takes to enter and survive a closed industry at the top level. She speaks from a current operating reality, not a retired career. She is racing in the 2025 Italian GT Sprint Championship in a Ferrari 296 Challenge while presenting Sky Sport Italia’s Formula 1 coverage. Her perspective on team performance is grounded in the specific mechanics of a motorsport team, where pit-crew coordination, driver feedback, and engineering decisions all run on tight feedback loops under time pressure. She works in two languages and across two cultures (Italian and British), useful for European audiences who want a speaker who reads the room beyond an Anglophone default. For automotive, motorsport, broadcasting, and brand-sponsorship audiences, she brings credibility from inside the sport rather than commentary from outside it. Biography highlights First female driver in the GP3 Series, debuting with Trident Racing in 2012. Only Italian driver in the inaugural 2019 W Series, the Formula 1 feeder championship for women. Sky Sport Italia Formula 1 presenter from 2024, succeeding Federica Masolin. Italian GT Championship competitor; second in GT Cup in 2023 and three pole-to-win victories in the 2024 Endurance GT Cup Pro-Am Division 2. Confirmed driver for the 2025 Italian GT Sprint Championship with Scuderia Ghermandi by Zanasi Racing in a Ferrari 296 Challenge. Former Formula E commentator for Mediaset and presenter on Italia 1’s Drive Up automotive programme. Biography Motorsport is one of the most closed industries in professional sport. The cost of entry is high, the technical knowledge required is unforgiving, and for most of its history the cockpits and the commentary boxes have been occupied by men. Vicky Piria moved through both. She arrived in the GP3 Series in 2012 as the first female driver in its history, racing for Trident. Seven years later she became the only Italian driver in the inaugural W Series, the Formula 1 feeder championship created to give female drivers a serious competitive pathway. Those two facts position her uniquely in European motorsport. The current chapter is what makes her useful to organisations now. She races in the Italian GT Championship, taking three pole-to-win results in the 2024 Endurance GT Cup Pro-Am Division 2 and stepping into a Ferrari 296 Challenge with Scuderia Ghermandi by Zanasi Racing for the 2025 Sprint season. At the same time she fronts Formula 1 coverage on Sky Sport Italia, having replaced Federica Masolin in 2024. She works comfortably in Italian and English, in front of a camera and inside a race team. For audiences in automotive, broadcasting, brand sponsorship, and any sector trying to widen its talent pipeline beyond the obvious candidates, that combination of operating credibility and broadcast craft is genuinely uncommon. Key speaking topics Women in motorsport and male-dominated industries High-performance teamwork under time pressure Resilience in elite competitive environments Brand and sponsorship in motorsport Broadcasting, hosting, and panel moderation Career reinvention from athlete to broadcaster Ideal for Automotive, motorsport, and mobility sector audiences (manufacturers, sponsors, dealer networks). Brand and marketing leadership at organisations sponsoring sport or building presence around motorsport. Diversity, inclusion, and talent leads in technical or engineering-led organisations. Event hosts seeking a bilingual (Italian and English) moderator with motorsport authority. Audience outcomes A first-person account of what it took to enter and compete in the most male-dominated tier of professional sport. A working view of team performance inside a motorsport operation, from driver and crew dynamics to engineering feedback loops. A perspective on the W Series experiment, why it mattered, what it achieved, and what its absence now means for the pipeline. A motorsport-literate voice for sponsorship, brand activation, and event audiences who want substance behind the storytelling.

Why organisations work with Martin Roll He wrote the reference text on Asian brand strategy. “Asian Brand Strategy”, named one of Strategy+Business’s Best Business Books on Marketing the year after publication, is still the credential boards reach for when they need someone who has thought seriously about brand building outside the Western frame. He sits inside the family enterprise field, not next to it. As INSEAD Distinguished Fellow at the Wendel International Centre for Family Enterprise, he advises principals and next-generation leaders on succession, governance, and strategy with a practitioner’s view, not an academic’s distance. McKinsey retains him as a senior advisor on family business and family office mandates. That is a hard credential to fake, and a useful signal for boards that want strategy advice with the rigour of a tier-one firm and the candour of an outside operator. He moves credibly between two audiences most speakers cannot bridge: C-suites at multinational consumer companies looking at Asian growth, and principals of family-controlled enterprises wrestling with continuity. The same frame, branded value creation under contested ownership conditions, applies to both. Biography highlights Distinguished Fellow at INSEAD’s Wendel International Centre for Family Enterprise; Entrepreneur in Residence at INSEAD. Senior Advisor to McKinsey & Company on family business and family office strategy. Author of “Asian Brand Strategy” (Palgrave Macmillan), named a Strategy+Business Best Business Book on Marketing. Co-author of “The Future of Branding” with Kevin Lane Keller, Don E. Schultz and Rajendra K. Srivastava. Faculty across INSEAD, CEIBS and Nanyang Business School; guest lecturer at Harvard, Wharton, ESSEC, IE. Columnist at INSEAD Knowledge and Harvard Business Review; editor and host of the INSEAD Family Business Podcast. Biography Asian companies spent two decades being told that brand-building was a discipline they would eventually import. The argument in “Asian Brand Strategy” was the opposite. The book, published by Palgrave Macmillan and named a Best Business Book on Marketing by Strategy+Business, made the case that Asian firms would build global brands on their own terms, with their own founder dynamics, their own ownership structures, and their own customer logic. Two decades of work since then has tracked that thesis as it played out across consumer goods, luxury, and family-controlled conglomerates. That work runs through Martin Roll Company, the Singapore advisory firm Roll founded after 25 years of board and C-suite counsel to multinationals, Asian corporates, and global business families. He is a Senior Advisor to McKinsey & Company on family business and family office strategy, and Distinguished Fellow at INSEAD’s Wendel International Centre for Family Enterprise, where he leads research and teaching on the strategy and governance questions that decide whether family enterprises survive succession. His teaching reach is unusually wide. He sits on the faculty at INSEAD, CEIBS and Nanyang Business School and guest lectures at Harvard, Wharton, ESSEC, and IE. His writing appears regularly in INSEAD Knowledge and Harvard Business Review, and he edits and hosts the INSEAD Family Business Podcast, which has become one of the more substantive channels for next-generation leaders working through governance and continuity in private. The combined record matters because the questions he answers, how to build a brand outside the Western default, how to professionalise a family enterprise without breaking what made it work, are the kind boards usually meet through three different specialists. Roll holds the brief in one place, and writes about it with the discipline of someone who has had to deliver on it. Key speaking topics Asian brand strategy and global brand building Family business strategy and succession Family office governance and capital strategy Luxury brand management Leadership of family-controlled enterprises Asia growth strategy for multinational corporates Brand-led value creation Ideal for Boards and CEOs of consumer and luxury businesses pursuing Asian growth Principals and next-generation leaders of family-controlled enterprises Family office leadership and investment committees CMOs and brand strategy leadership at multinationals expanding in Asia Audience outcomes A clearer view of how Asian brand-building actually works, including where Western playbooks fail and where they translate. A practical frame for the strategy and governance decisions that determine whether a family enterprise survives the next generation. A sharper read on brand as a commercial asset on the balance sheet, not a marketing line item. A grounded view of what professionalising a family business requires, beyond org-chart changes.

Why organisations work with Chloe Morgan She has lived the dual-career argument that organisations now ask of high performers: practising as a personal injury solicitor at Irwin Mitchell while playing in goal for Tottenham, Arsenal, and Crystal Palace. Her inclusion content carries weight that policy slides do not: she is a Football Black List honouree, DIVA Sports Star of the Year, and a Pride Power List entrant, recognised by the named bodies in those communities. She speaks to LGBTQ and BAME representation from inside elite sport, not as a commentator on it, which gives senior teams a credible voice for inclusion work that has lost traction since 2020. She runs She’s a Baller, the UK’s largest independent women’s football publisher and creative agency, and brings a working operator’s view of where brand and inclusion narratives still come apart. Biography highlights Former goalkeeper for Tottenham Hotspur Women, Arsenal Women, and Crystal Palace Women across an eight-year elite career. Qualified solicitor (University of Leeds law graduate); civil litigation lawyer at Irwin Mitchell during her playing career. Cyrille Regis Players Award winner, Football Black List 2020. DIVA Sports Star of the Year, 2021; Pride Power List, 2021. Co-host of “Upfront”, the women’s football podcast on the Football Ramble network. Head of She’s a Baller, the UK’s largest independent women’s football publisher and creative agency. Biography Most inclusion programmes were built for an audience that has now moved on. The reputational risk has shifted, the public mood is harder to read, and the people inside the organisation can tell the difference between a values statement and a working environment. The question senior teams now ask is narrower and more practical: what does inclusion look like once the press release has gone out. This is the territory Chloe Morgan speaks from. She played eight seasons at the top of the women’s game, in goal for Tottenham Hotspur, Arsenal, and Crystal Palace, including Tottenham’s promotion campaign into the Women’s Super League. She did it while qualifying as a solicitor and working as a civil litigation lawyer at Irwin Mitchell, a dual career that is unusual at any level of professional sport and almost unheard of at the elite end. Her inclusion work is recognised by the bodies that matter in the relevant communities. She received the Cyrille Regis Players Award on the Football Black List in 2020, was named DIVA Sports Star of the Year in 2021, and entered the Pride Power List the same year. She speaks as an openly gay Black athlete who has been inside the dressing rooms, boardrooms, and law firms in question, not as a commentator standing outside them. Since retiring in 2022 she has moved into media and operating roles. She co-hosts “Upfront” on the Football Ramble network and now leads She’s a Baller, the UK’s largest independent women’s football publisher and creative agency, where she works with brands on the gap between women’s football marketing and the actual culture of the women’s game. Key speaking topics Inclusion in elite performance environments LGBTQ representation in sport and professional services Race and representation in women’s football Dual-career discipline and high performance Resilience in male-dominated workplaces Women’s sport as a brand and commercial category Leadership lessons from the goalkeeping position Ideal for CHROs and DEI leads rebuilding inclusion programmes after the post-2020 retreat Brand and marketing teams investing in women’s sport sponsorships and partnerships Employee resource groups, particularly LGBTQ and Black professional networks Leadership audiences interested in dual-career performance and resilience Audience outcomes A clearer view of what inclusion looks like in environments with measurable performance pressure, not only in policy. Specific reference points from elite women’s football and a UK law firm, drawn from one career rather than secondhand. A more honest read on where brand activity in women’s sport lands well with players and fans, and where it misfires. Confidence that resilience and dual-career performance can be discussed with substance, not slogans.

Why organisations work with Robbie Lyle He built the category. AFTV is the largest football fan channel globally, with 1.7 million YouTube subscribers and over a billion views, created without external investment. Most speakers on community-led media describe the trend; he set the benchmark. He owns the commercial reality of audience-first media. GFN turns over more than £1.4 million a year on a self-financed model, which gives him a working answer to the questions boards actually ask: how do you monetise community without breaking trust, and where does the margin sit. He has taken on incumbent broadcasters and won audience share on their core territory. That is a useful perspective for any organisation watching a digital-native competitor erode a category it used to dominate. His ITV documentary Football Fans Under Their Skin and his work on representation in sport give him a serious second register on race, inclusion and who gets heard in mainstream media, beyond the entrepreneurship story. Biography highlights Founder and Group CEO of Global Fan Network, parent company of AFTV and DR Sports. Founded AFTV in October 2012, now the largest football fan channel worldwide with 1.7 million YouTube subscribers and over a billion total views. Host of Channel 4’s The Real Football Fan Show, which premiered in April 2018. Subject of the 2020 ITV documentary Robbie Lyle: Football Fans Under Their Skin, on race and Black supporters in UK football. Speaker at TEDx Warwick and the Oxford Union. Listed in TechRound’s BAME 50 entrepreneurs. Biography Most of the people who broadcast football matches have never paid for a ticket. Robbie Lyle noticed that gap in 2012, borrowed a camera, and started filming Arsenal supporters outside the Emirates after every game. The channel he launched as Arsenal Fan TV is now AFTV: 1.7 million YouTube subscribers, more than a billion views, and the dominant fan media platform in world football. The business case is more interesting than the YouTube numbers. Lyle has never taken external investment. Global Fan Network, the parent company he founded and runs as Group CEO, now houses AFTV alongside DR Sports and a growing roster of fan-led channels, with turnover above £1.4 million reinvested back into the business. He has done what most legacy media companies are still trying to work out: build a direct relationship with an audience, hold it, and make it pay. That gives him a particular kind of authority on community-led commercial strategy. He can describe, from inside, how a fan channel competes with Sky and BT Sport for the same attention, why authenticity is a working business model rather than a marketing line, and what happens to the economics of a category when the most engaged audience decides it would rather watch other supporters than paid presenters. Channel 4 commissioned The Real Football Fan Show off the back of that argument in 2018. ITV’s Football Fans Under Their Skin, in 2020, used the same platform to examine race in English football and the experiences of Black supporters. He speaks at TEDx Warwick and the Oxford Union, and his TechRound BAME 50 listing reflects the entrepreneurial side of the story. The line his work draws is a useful one for any organisation thinking about audience ownership: communities that already exist are worth more than communities you try to build, and the operators who understand that tend to win the next decade of commercial media. Key speaking topics Fan-led media and audience ownership Community as a commercial model Entrepreneurship without external investment Digital disruption of incumbent broadcasters Representation and race in sports media Authentic content and brand trust Building a category-defining platform Ideal for Media, entertainment and sports businesses rethinking direct-to-audience strategy CMOs and brand leaders working on community, loyalty and creator partnerships Founders and commercial leaders scaling content businesses without venture capital DEI and culture leads programming sessions on representation in media and sport Audience outcomes A working view of how a fan-first platform takes audience share from established broadcasters A concrete commercial framework for community-led businesses that do not rely on external investment An honest read on what authenticity costs and earns inside a content business at scale Sharper questions for any organisation trying to convert audience attention into a defensible commercial position A first-hand account of representation in sport and what changes when underrepresented voices control the platform

Why organisations work with Sabrina Faramarzi She has written trend reports for The Future Laboratory, Stylus and Canvas8, three of the most-used forecasting houses in consumer strategy, so brand teams get a forecaster who knows how the foresight industry actually works inside. Her sector range covers travel, beauty, fashion, food and drink, wellbeing, money, tech, retail and media, which means a single speaker can address an audience drawn from several consumer-facing categories without losing specificity. She runs Are We Europe, a cross-border editorial operation, so she brings a pan-European read on culture and audience behaviour rather than a default Anglo-American lens. Her data storytelling practice through Dust in Translation is built for organisations that have research and data assets but cannot make them land with a non-technical audience. Biography highlights Managing Director, Are We Europe, a non-profit pan-European media collective. Founder and Editorial Director, Dust in Translation, a creative data storytelling agency. Co-founder, Feminist Internet, a non-profit advancing internet equality through creative practice. Trend reports written for The Future Laboratory, Stylus and Canvas8. Journalism contributions to The Guardian, Wired, Vice and Vogue Business. BA (Hons) First Class in Trend Prediction and Forecasting, University of East London; MA with Distinction in Journalism, University of the Arts London. Biography Most consumer trend conversations in the boardroom collapse into one of two failure modes. They either treat every TikTok spike as a strategic shift, or they ignore weak signals until a competitor has already built around them. Sabrina Faramarzi works in the gap between those two errors. Her practice is reading consumer and cultural signals well enough to tell a brand team which ones to bet on. She has the technical training for it. A First Class degree in Trend Prediction and Forecasting from the University of East London, an MA with Distinction in Journalism from the University of the Arts London, and a working track record writing trend reports for The Future Laboratory, Stylus and Canvas8. That is the inside of the foresight industry, not a commentator’s view of it. The journalism work runs alongside the forecasting. Bylines in The Guardian, Wired, Vice and Vogue Business cover gender, AI, digital rights and internet culture, and that editorial muscle is what lets her translate research into stories that boards and marketing teams actually use. Through Dust in Translation, her data storytelling agency, she does the same job for organisations sitting on data they cannot make legible. She also runs Are We Europe, a non-profit pan-European media collective, and co-founded Feminist Internet. Both give her something most trend speakers do not have: a structural view of how cultural narratives form and travel across borders, which is the part of trend work that matters most when a category is being reshaped rather than refreshed. Key speaking topics Consumer trend forecasting Data storytelling Internet culture and online communities Futures of consumer-facing industries Gender, AI and digital ethics Cross-border European media and audiences Ideal for CMOs, brand directors and category leads in consumer-facing businesses planning the next 18 to 36 months. Innovation and insights teams looking for an outside read on which signals to commit to. Communications and content leaders who need research and data turned into audience-ready stories. Conferences in travel, hospitality, beauty, fashion, food and drink, retail and media that want a sector-specific futures keynote. Audience outcomes A clearer sense of which consumer signals in their category are durable and which are noise. Working language for telling stories with data so research lands with non-technical audiences. A sharper read on how online communities form, mobilise and shape brand reputation. Sector-specific cues for where to look for the next category shift in travel, beauty, fashion, food, retail or media.

Why organisations work with Cyril Jamelot He has launched products that reached scale inside the world’s most demanding FMCG marketing machines: Coke Light Lemon at Coca-Cola, Nalu, and Alpro Light at Danone Alpro. The storytelling discipline he teaches is the one he used on shelf, not a theoretical model. Two TEDx talks at TEDxULB, “Offering your soul, a disruptive marketing strategy” and “From silver to gold”, show him able to hold a serious commercial argument in a 15-minute format that translates directly to a keynote stage. His book I love marketing: The soul of tomorrow’s Marketing is yours sets out a thesis that brand love is built through specific narrative practice, not adjectives, and gives senior commercial teams a shared vocabulary for what their content is actually for. He delivers in French and English to international audiences, with more than 200 conferences across 10 countries; useful for European groups running cross-market brand or sales kick-offs. Through CECYDI and Morphoblue he is still operating as a consultant and researcher, so the material in the room is current commercial practice, not retrospective. Biography highlights Former marketing executive at Coca-Cola and Danone Alpro, with product launches including Coke Light Lemon, Nalu and Alpro Light. Founder of CECYDI, a marketing and communications agency, and principal of Morphoblue, a market research agency. Author of I love marketing: The soul of tomorrow’s Marketing is yours, Les secrets du Storytelling Stratégique and Ils étaient là. Two TEDx talks delivered at TEDxULB on marketing strategy and the senior consumer market. More than 200 conferences delivered across 10 countries in French and English. Marketing and communication faculty in business schools. Biography Coke Light Lemon, Nalu and Alpro Light all reached shelf because someone inside the marketing teams at Coca-Cola and Danone Alpro could explain, in a sentence a buyer would repeat, why the product mattered. Cyril Jamelot built that habit as an FMCG marketing executive before he ever called it storytelling. That operating background is what separates his work from agency-side storytelling consultancy. The argument running through his book I love marketing: The soul of tomorrow’s Marketing is yours is direct: brands earn attention by saying something specific about themselves, in language built for the customer, repeated across every channel the business actually controls. Adjectives and brand decks do not do this work. Narrative architecture does. He now runs two firms: CECYDI, a marketing and communications agency, and Morphoblue, a market research practice. He teaches marketing and communication in business schools, has delivered two TEDx talks at TEDxULB, and has spoken at more than 200 conferences across 10 countries in French and English. Les secrets du Storytelling Stratégique sets out the ten-step method behind the keynote material, used by sales, marketing and internal communication teams. The room he is most useful in is the commercial leadership offsite where the question is no longer what the brand says but whether anyone outside the building still recognises it. He gives marketing, sales and customer-experience teams a shared way of building a story the business can stand behind and the market will repeat. Key speaking topics Strategic storytelling for brands Brand positioning and differentiation Customer experience in retail and FMCG Sales narrative and social selling Internal communications and leadership communication Marketing innovation and product launch Ideal for CMOs and senior marketing leaders running brand refresh, repositioning or product launch programmes Sales leadership and customer-experience teams at consumer brands and B2B sellers building a narrative-driven commercial approach Internal communications leaders and HRDs needing senior leaders to communicate change more memorably European commercial offsites and kick-offs requiring a bilingual (French and English) keynote Audience outcomes A working definition of strategic storytelling that maps to commercial outputs: a launch, a campaign, a sales pitch, an internal message. A clearer view of what a brand story is for, and what it is not, with examples from Coca-Cola, Danone Alpro and other FMCG operators. A vocabulary the marketing, sales and internal communication teams can share when they argue about content. Specific moves senior leaders can use to make their own messages more repeatable.

Why organisations work with Jamie Kern Lima A founder track record at a scale almost no speaker in the entrepreneurship category can match: a category-creating consumer brand sold to L’Oreal for $1.2 billion, after Sephora said no for six years and QVC said no for three. First female CEO of a brand in L’Oreal’s history, with direct operating experience inside a $30 billion strategic acquirer post-acquisition, not just pre-exit. Two New York Times bestselling books, “Believe IT” and “Worthy”, giving sales teams and leadership audiences a tested framework on rejection and self-worth that the speaker has already road-tested with millions of readers. Host of the Gracie Award-winning Jamie Kern Lima Show, with first-time podcast interviews from figures including Meghan Markle and Michelle Obama, which gives the platform reach and the speaker a sharpened interviewer’s instinct for what actually moves an audience. A Columbia MBA and Columbia Business School board member who chooses to lead with the founder story, not the credential stack. The buyer gets the substance underneath the inspiration. Biography highlights Founder and former CEO of IT Cosmetics; sold to L’Oreal in 2016 for $1.2 billion. First female CEO of a brand in L’Oreal’s 100+ year history. Two-time New York Times bestselling author: “Believe IT” (Simon & Schuster, 2021) and “Worthy” (Hay House, 2024). Host of “The Jamie Kern Lima Show”, winner of the 2025 Gracie Award for Best Podcast, Lifestyle. Guest Shark, ABC’s Shark Tank, Season 16. MBA, Columbia Business School; member of the Columbia Business School Board of Overseers. Listed on Forbes’ America’s Richest Self-Made Women. Biography IT Cosmetics was turned down by Sephora for six years and by QVC for three before Jamie Kern Lima got either retailer on the phone. By 2016 the company was the largest luxury makeup brand in America, and L’Oreal paid $1.2 billion to acquire it. She became the first female CEO of a brand in the group’s history. The founding story is unusual because the product positioning was unusual. IT Cosmetics was built around real skin: rosacea, hyperpigmentation, post-chemotherapy skin, customers QVC’s buyers were not used to seeing on camera. Kern Lima insisted on putting them there. That decision, more than any single marketing tactic, is what separated the brand from the prestige beauty pack and made it acquirable at scale. Post-exit, she has built a second platform with similar discipline. “Believe IT” and “Worthy” are both New York Times bestsellers; “The Jamie Kern Lima Show” won the 2025 Gracie Award for Best Podcast in the lifestyle category, on the back of first-ever podcast interviews with Meghan Markle and a multi-part series with Oprah Winfrey. She is on the board of overseers at Columbia Business School, where she earned her MBA in 2004. For a corporate audience, the relevant content is concrete. How a category-creating consumer brand survives years of rejection from the gatekeepers it depends on. How founder-led marketing competes with conglomerate marketing budgets. What changes inside the business the day a $30 billion strategic acquirer owns it. What stays the same. Key speaking topics Founder-led brand building and category creation Selling to and operating inside a strategic acquirer Authenticity as a marketing operating principle Rejection as a sales and growth discipline Direct retail, on-camera selling and QVC scale-up Resilience and self-worth for senior leaders Women’s entrepreneurship at scale Ideal for Sales kick-offs, especially in consumer, retail, beauty, and direct-to-consumer categories CMOs and brand teams reframing what “authentic” marketing means in practice Founder and scale-up audiences inside corporate venture, accelerator, and women’s leadership programmes Annual conferences seeking a headline keynote with mainstream cultural reach Audience outcomes A working playbook on building demand for a consumer brand the trade buyers have already rejected A clearer framework for how founder-led companies should think about brand voice after acquisition Specific tactics on handling rejection as a recurring operational event, not a one-off setback A renewed willingness, particularly among senior women, to put their own conviction back at the centre of commercial decisions