Vicky Piria
Racing Driver, TV Presenter, Media Talent
Vittoria “Vicky” Piria is an Italian-British racing driver who currently races in Formula Renault Eurocup and W Series.
Full Profile
Vicky Piria is a pioneering Italian-British racing driver, TV broadcaster, and advocate for women in motorsport, known for her trailblazing achievements and her ability to address business challenges around diversity, performance, and brand engagement in high-pressure environments.
Vicky Piria’s career spans over a decade in top-tier motorsport, where she has broken barriers as the first woman to debut in the GP3 Series and remains the only Italian driver in the W Series, a leading Formula 1 feeder championship. Currently racing with Fulgenzi Racing, Vicky is distinguished not only for her on-track commitment, but also for her rigorous approach to teamwork, strategic thinking, and driving excellence.
Business Challenges Addressed
Vicky Piria addresses several key business challenges for corporate audiences including:
- Fostering team cohesion and resilience under competitive pressure
- Empowering women and minority groups to excel in sectors traditionally closed to them
- Enhancing brand engagement through authentic storytelling and high-performance culture
- Championing equal opportunities and driving systemic change with actionable strategies for leadership and inclusion
- Enabling organisations to leverage agility and adaptability inspired by motorsport’s relentless innovation pace
Vicky Piria is an internationally recognised racing driver and TV personality, renowned for championing diversity and innovation in motorsport and business. She helps organisations overcome business challenges related to high-performance teamwork, gender equity, and change leadership.