Hannah Ubl

Why organisations work with Hannah Ubl

• She runs primary research on generational cohorts, including original work comparing Early Millennials, Recessionist Millennials and Gen Z, and brings the data into the room rather than recycling commentary
• She wrote the operating manual on the first wave of this problem. Managing Millennials For Dummies (Wiley, 2017) is still the most-cited mass-market field guide for line managers running mixed-generation teams
• Her follow-up book, The Future of Work is Human, gives HR and people leaders a framework for rebuilding trust, psychological safety and belonging when half the workforce is remote and the other half is fatigued
• She speaks to the layer most generational speakers skip. Audiences from new hires to C-suite at Cisco, Kraft Heinz, Sodexo and Springer Nature, with the same material translating across all of them
• A decade inside BridgeWorks as Research Director, then six years building Good Company Consulting, gives her the rare combination of researcher discipline and operator instinct on culture problems

Biography highlights

• Co-founder, Good Company Consulting
• Co-author, Managing Millennials For Dummies (Wiley, 2017) with Lisa X. Walden and Debra Arbit
• Co-author, The Future of Work is Human: Transforming Company Culture for a Post-Pandemic World, with Lisa X. Walden
• Former Director of Research and Director of Keynote Speaking, BridgeWorks
• BS, Communications Studies (Advertising), Boston University
• Clients include Cisco, Kraft Heinz, Sodexo, Springer Nature, Applied Materials and NACS

Biography

Five generations now work alongside one another, and the assumptions each generation brings about communication, authority and loyalty no longer overlap. That gap is where Good Company Consulting was built. Ubl co-founded the firm after a decade at BridgeWorks, where she ran the national research programme comparing how millennial sub-cohorts and Gen Z behave inside organisations.

The research feeds the keynotes directly. Managing Millennials For Dummies, written with Lisa X. Walden and Debra Arbit and published by Wiley in 2017, set the early reference text for line managers handling mixed-age teams. The Future of Work is Human, her second book with Walden, picks up the thread post-pandemic and reframes culture work as a question of trust, psychological safety and belonging across hybrid teams.

What buyers commission her for is the translation layer. She turns cohort data into specific manager moves: how to give Gen Z feedback that lands, how to redesign hybrid rituals so they produce connection rather than performance, how to talk about AI without losing the human contract that holds a team together. Cisco, Kraft Heinz, Sodexo and Springer Nature have all used her to do the same job inside very different cultures.

The reason her work travels is research discipline rather than charisma. She earned her stripes inside a research firm before she earned them on stage, and audiences from new hires to senior executives respond to the same material because the underlying argument is empirical, not motivational.

Key speaking topics

• Generational integration in mixed-age teams
• Gen Z in the workplace
• Hybrid work and the rebuild of psychological safety
• Manager capability across generations
• Employee engagement and the post-pandemic social contract
• Compassionate leadership in practice
• Human connection in the age of AI

Ideal for

• CHROs and Heads of People rebuilding engagement and manager capability across generations
• Leadership development and L&D teams designing programmes for new and mid-level managers
• Internal communications and culture leads redesigning hybrid rituals
• Sector audiences with five-generation workforces, including healthcare systems, retail, hospitality and manufacturing

Audience outcomes

• A working understanding of what Gen Z actually wants from an employer, separated from the social media caricature
• Specific manager behaviours that close the friction between generational cohorts in day-to-day work
• A clearer view of which hybrid-work rituals build trust and which performatively waste time
• Language for talking about AI and automation without breaking the employee social contract
• A research-grounded position to take back to the executive team on engagement and culture investment