Pete Cohen
Pete Cohen is one of the world’s most sought-after keynote speakers and business coaches to organisations around the world. He is an expert on human behaviour, performance, leadership and personal and professional development.
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Pete Cohen's 2025 biography
Pete Cohen: Inspiring Minds, Empowering Performance
Early Life and Challenges
Born with an indomitable spirit and a relentless drive for success, Pete Cohen’s journey began amidst adversity. At the tender age of five, Pete found himself grappling with undiagnosed dyslexia and ADHD, leading to feelings of inadequacy and self-doubt. Despite facing challenges that seemed insurmountable, Pete’s parents instilled in him invaluable lessons of resilience and resourcefulness. From his mother’s unwavering belief in finding solutions to his father’s emphasis on the power of connections, Pete learned early on that adversity could be transformed into opportunity.
Turning Adversity into Opportunity
Fuelled by an insatiable curiosity and a desire to understand human struggle, Pete embarked on a quest to unravel the mysteries of the human psyche. Drawing inspiration from his mother’s battle with weight, he pioneered a revolutionary approach to weight loss—one that transcended conventional methods by focusing on mindset and self-image. This groundbreaking approach garnered national and international acclaim, propelling Pete into the spotlight as a beacon of hope for those seeking transformation.
A Journey of Resilience and Redemption
In 2011, Pete faced his greatest challenge yet when his partner, Hannah, was diagnosed with a terminal brain tumour. Determined to defy the odds, Pete leveraged his extensive network and unwavering determination to secure life-saving treatment for Hannah, proving that where there is a will, there is indeed a way. This triumph of the human spirit not only saved Hannah’s life but also reaffirmed Pete’s belief in the power of resilience and community. Pete’s wife sadly passed away in 2023 but his determination and desire to empower people has reached a new level as he keeps the spirit of his wife alive as her life motto was “Just Get On With It”.
A Catalyst for Change
As a speaker, TV presenter, author, and coach, Pete’s mission is clear: to inspire others to unlock their full potential and transform their lives. With a wealth of knowledge and experience, Pete empowers individuals to overcome self-imposed limitations, embrace their unique talents, and chart a course towards greatness. Through his innovative techniques, strategies, and tools, Pete has touched the lives of thousands, guiding them on a journey of self-discovery and personal growth.
The Voice of Empowerment
Pete’s influence extends far beyond traditional mediums, as he embraces the digital age with gusto. From his successful YouTube channel and podcast to his engaging presence on social audio platforms like Clubhouse, Pete continues to inspire and energise audiences worldwide. As a bestselling author with 20 books to his name, including the acclaimed “Habit Busting” series, Pete’s words resonate with authenticity and wisdom, igniting a spark of transformation in all who encounter them.
A Champion of Peak Performance
With over three decades of experience in psychology and human behaviour, Pete has earned the title of “The People’s Coach,” changing lives and reshaping destinies with his unparalleled expertise. From corporate giants to world-class athletes, Pete has coached individuals and teams to achieve peak performance, unlocking their full potential and propelling them towards success.
A Vision for the Future
As Pete continues to inspire and empower others, his vision remains clear—to help people be the best version of themselves and lead lives of purpose and fulfilment. Through his empowering talks and coaching sessions, Pete instils a sense of confidence, resilience, and determination, guiding others to embrace their inner strengths and seize the limitless opportunities that await them.
Empowering Talks with Pete Cohen:
- Mindset Mastery: Unlock the power of a growth-oriented mindset and cultivate resilience in the face of adversity.
- Team Empowerment: Foster collaboration and synergy within teams, driving innovation and success.
- Productivity Upgrade: Equip individuals with practical tools and strategies to boost efficiency and achieve peak performance.
- Inspiration Injection: Ignite passion and motivation, inspiring audiences to pursue their dreams with unwavering determination.
Pete Cohen’s journey is a testament to the transformative power of resilience, determination, and unwavering belief in the human spirit. As he continues to inspire and empower others, Pete’s legacy will endure as a beacon of hope and possibility for generations to come.
Pete Cohen's 2025 talks & topics
Unlocking Potential: The Two Sides of Intentional Thinking
Pete Cohen: Empowering People and Organisations to Thrive Through Challenge and Change
We all exist in the world, but existence alone isn’t enough. To truly live, grow, and thrive, we need intentional thinking—a powerful force that shapes every decision, action, and outcome in our lives.
But here’s the truth: intentional thinking has two sides. One side keeps us stuck, locked in old patterns, driven by stress and fear. The other side unlocks our potential, fuels creativity, and connects us to who we are capable of becoming—our Future Self.
So, how do we recognise these two sides? What causes us to stay stuck in one, and how can we unlock the other?
The Side That Keeps Us Stuck
Stress has a way of holding us back. It narrows our perspective, leaving us focused on problems rather than possibilities. It pulls us into automatic behaviours, drawing on old habits and experiences instead of creating something new.
This side of intentional thinking often:
- Feels reactive, draining, and limiting.
- Leaves us overwhelmed or paralysed by challenges.
- Disconnects us from our vision of who we want to be.
- It’s not that we aren’t trying—it’s that we’re stuck using energy that’s focused on survival rather than progress.
The Side That Unlocks Potential
On the other side, there’s intentional thinking that empowers. It’s deliberate, energised, and forward-focused. This is the thinking that allows us to pause, reflect, and act with purpose. It’s the side that connects us to our Future Self—the person we aspire to be—and helps us take meaningful steps in that direction.
When we unlock this side of intentional thinking, we:
- Approach challenges with clarity and curiosity.
- Create momentum by focusing on possibilities rather than obstacles.
- Align our actions with a greater vision of what we can achieve.
- This side of intentional thinking isn’t about perfection—it’s about learning how to unlock the energy that drives progress, even when things feel uncertain.
What This Keynote Offers
This keynote is an exploration into the two sides of intentional thinking. Through thought-provoking questions, personal stories, and actionable strategies, I’ll help you:
- Recognise which side of intentional thinking you’re operating from.
- Learn how stress can keep you stuck and how to break free from it.
- Unlock the energy that connects you to your Future Self and fuels meaningful action.
This isn’t just a conversation about success; it’s a journey to understand the deeper forces that drive your decisions and shape your outcomes.
The Outcomes
By the end of this keynote, you’ll leave with:
- A clear understanding of the two sides of intentional thinking and how to access the side that unlocks potential.
- Tools to move beyond limiting patterns and approach challenges with purpose and clarity.
- A stronger connection to your Future Self, providing direction and motivation for every step forward.
- A renewed sense of energy to navigate change, embrace growth, and thrive under pressure.
Embracing Your Better Future Self
Discover the powerful techniques to identify with your ideal future self. Pete will guide you in visualizing and connecting with the version of yourself that embodies your aspirations, empowering you to make meaningful progress towards your goals.
Cultivating Success Habits
Unlock the secrets of high achievers as Pete shares proven strategies for installing success habits. Learn how to adopt positive routines and behaviors that propel you towards success, enabling you to consistently perform at your best.
Living and Acting with Great Intentions
Explore the profound impact of intentionality in shaping your future. Pete will delve into the art of setting clear intentions and aligning your actions with your desired outcomes, allowing you to make purposeful choices and create the life you envision.
Nurturing a Positive and Productive Growth Mindset
Develop the mindset that fuels growth and resilience. Pete will equip you with practical tools to cultivate a positive outlook, embrace challenges as opportunities, and continuously expand your capabilities, enabling you to overcome obstacles and achieve remarkable success.
Unleashing Your Full Potential
In this talk, Pete Cohen can guide individuals on how to tap into their hidden capabilities and overcome self-doubt. He can share strategies and techniques to unlock personal and professional potential for success and fulfillment.
The Power of Mindset
Pete Cohen can delve into the importance of mindset in achieving goals and overcoming obstacles. He can provide insights on developing a positive and growth-oriented mindset, fostering resilience and shifting limiting beliefs to create a mindset for success.
Building Resilience in the Face of Challenges
This talk can focus on helping individuals develop resilience to navigate through adversity and setbacks. Pete Cohen can provide practical tools and techniques to bounce back from setbacks, embrace change, and thrive in challenging situations.
Creating a Winning Team Culture
Pete Cohen can discuss the key elements of a high-performing team culture. He can explore strategies for fostering collaboration, effective communication, and motivation within teams, ultimately driving productivity and success.
Mastering Emotional Intelligence
This talk can delve into the significance of emotional intelligence in personal and professional growth. Pete Cohen can provide insights on understanding and managing emotions, building interpersonal relationships, and enhancing self-awareness for greater success.
Goal Setting and Achievement
Pete Cohen can guide individuals on setting clear, meaningful goals and developing action plans to achieve them. He can share practical techniques for staying focused, overcoming obstacles, and maintaining motivation throughout the goal attainment process.
Work-Life Balance and Well-being
This talk can address the importance of work-life balance and overall well-being. Pete Cohen can discuss strategies for managing stress, prioritizing self-care, and finding harmony between personal and professional life.
The Magnificent 7 to Optimal Health.
Great health does not happen by chance but by design.
Pete will explain that to have magnificent health in todays society we must become deviants. We must be prepared to successfully resist conforming to your society’s standard way of doing business.
You have to make all kinds of inconvenient and unpopular choices. The great new is that this does not require superhuman willpower, single-figure body fat percentages, buns of steel or an endless stream of boneless, skinless chicken breasts. It does however require a willingness to toss some official looking rule books out the window and begin to do things differently.
In his talk Pete will share his Magnificent Seven model for optimal health. This is our ability to Eat, Drink, Talk, Move, Sleep, Poo and Think Right.
Pete will share practical wisdom and tools to improve these seven areas so you set yourself for optimum health and well being.
Mastering human behaviour in challenging times
Our modern-day working world is in a state of crisis. Every day there seems to be more pressure on everyone to do more with less, and to come up with new ideas to stay ahead of the competition.
The traditional demand for productivity is no longer enough. Employers now expect their workforce to be both constantly creative and constantly productive to keep up with the never-ending demands of their jobs – and it’s not working. In the rush to boost performance, we have become over-worked, over-scheduled and overwhelmed. We come to work armed with to-do lists, life-hacks and inbox-zero mentalities. It’s exhausting!
Statistics which show that only 30% of the workforce is fully engaged and only 3% are on task and focussed, are not figures which any leader wants to hear. The truth is, people want to give their best but, for a variety of reasons, they are held back from doing so.
- For many, their time is spent being distracted and unable to engage.
- Some simply don’t have the tools to do the job – either in terms of training or equipment
- But by far the greatest barrier for most is their own minds.
Neither you, nor they, are fulfilled by this state of affairs. So how do we change the game and unlock the true potential of our people?
Backed with extensive research and experience in unlocking human potential.
Audiences will uncover the hidden power we all have to overcome obstacles, face our fears and to thrive in the modern workplace. He will show how to inspire people by who they are, what they do and how they are aligned to the vision of the organisation. In doing so, they can tap into their personal energy and creativity every day.
You do the maths. If you could get 30% extra from 70% of your people, what would that do for your business?
Making Wellness Work – Building Resilience In Challenging Times
Do you ever wish you were unbreakable? That when life’s challenges came along – both physical and mental – you could carry on without pain or suffering.
Sounds good, yes? The problem is, that without struggle, there is no challenge and, without challenge, there is no achievement.
In this talk Pete explains what it means to be anti-fragile – to be able to face every adversity in life and to learn and grow stronger without breaking.
He will share how to develop a mind-set known as psychological flexibility—a powerful mental state that enables you to respond effectively to fear, anxiety, and self-doubt.
You’ll also learn to develop genuine resilience that you can apply to take your performance and your well being to another level.
Innovation From The Inside Out
Innovation – the conception, introduction and establishment of something new – is something that is viewed by many from the outside, looking in. Yet, as Tolstoy said, “Everyone thinks of changing the world, but no one thinks of changing himself.”
Innovation must start from within, removing distraction and fear to create more space in our minds and unlock our creativity. Innovation comes from small, incremental steps and from considering all aspects of life –health and relationships, as well as work. It comes from giving people the positivity, purpose and sense of achievement to truly flourish.
Pete shares a set of best practices, creating an environment for innovation by you become more aware of what is pulling on their energy and drawing them away from what is important.