Innovation & Disruption

Why organisations work with Michael Wade He runs IMD’s AI Maturity Index, which evaluates the 300 largest companies in the Forbes Global 2000 on how they have actually embedded AI across executive support, infrastructure, operations, workforce and ethics. The data behind it gives him a view of corporate AI adoption that is not available to the wider speaker market. The Digital Vortex framework, introduced in his 2017 Axiom Business Book Award winner and updated through IMD’s ongoing research, gives strategy teams a way to map how fast each industry is being pulled toward digital disruption. His books work as operating manuals. Hacking Digital and Orchestrating Transformation give boards and Chief Digital Officers structured playbooks for sequencing change, drawn from custom programmes with Vodafone, AXA, Credit Suisse, Nestle and Cartier. He founded and directs Leading Digital and AI Transformation at IMD, Europe’s first and largest executive programme on digital and AI. Many of the leaders setting the agenda inside their own boards have already been through his classroom. Biography highlights Professor of Strategy and Digital at IMD Business School in Lausanne and holder of the TONOMUS Professorship in Digital and AI Transformation Director of IMD’s TONOMUS Global Center for Digital and AI Transformation, which publishes the annual AI Maturity Index of the largest companies in the Forbes Global 2000 Co-author of Digital Vortex (winner of the 2017 Axiom Business Book Award), Orchestrating Transformation, Hacking Digital, ALIEN Thinking, Twin Transformation and GAIN: Demystifying GenAI Published in Harvard Business Review, MIT Sloan Management Review, MIS Quarterly and Strategic Management Journal; regular contributor to Fortune and Forbes Inducted into the Swiss Digital Shapers Hall of Fame in 2021 by Bilanz, Handelszeitung, Le Temps and Digitalswitzerland; named one of Switzerland’s top 10 digital thought leaders in 2016, 2017 and 2020 Hosts the IMD podcasts Management Under the Microscope and Mike & Amit Talk Tech; has designed custom executive programmes for Vodafone, AXA, Credit Suisse, Nestle, Cartier and others Biography Most digital and AI transformations do not fail at the technology layer. Research at IMD puts the failure rate around 87%, and the bottleneck almost always sits elsewhere. It is in the gap between the system that has been bought and the operating model that has to absorb it. Wade has spent two decades inside that gap. He is Professor of Strategy and Digital at IMD Business School in Lausanne, where he holds the TONOMUS Professorship and directs the school’s Global Center for Digital and AI Transformation. The Center’s AI Maturity Index ranks the 300 largest companies in the Forbes Global 2000 on how they have embedded AI in production. It is one of the few public benchmarks that separates companies running AI at scale from those still in pilot. Digital Vortex, the 2017 Axiom Business Book Award winner, gave executives a way to measure how fast their industry was being pulled toward digital disruption. Orchestrating Transformation and Hacking Digital followed with playbooks for what to do once that velocity is clear. Twin Transformation and GAIN, both published in 2025, extend the same discipline into AI and sustainability. The pattern is consistent: books written for the executive who has to deliver the change. In 2021, the Swiss media consortium Bilanz, Handelszeitung, Le Temps and Digitalswitzerland inducted him into its Digital Shapers Hall of Fame. He had been named one of Switzerland’s top 10 digital thought leaders three times before that. Boards still book him because he has taught their peers and run custom programmes for companies they benchmark against, including Vodafone, AXA, Credit Suisse and Nestle. Key speaking topics Digital and AI transformation Enterprise AI adoption at scale Industry disruption and competitive strategy The AI-augmented executive Innovation and breakthrough thinking Organisational agility and resilience Ideal for Boards and executive committees overseeing digital and AI strategy Chief Digital Officers and Chief AI Officers responsible for end-to-end transformation CEOs and senior leadership teams making capital allocation decisions on AI and technology Strategy and innovation leaders inside companies that are mid-transformation and need to course-correct Audience outcomes A specific read on where their organisation sits on the AI maturity dimensions, and what separates companies running AI in production from those still in pilot A working language for the gap between digital ambition and execution that boards and senior leaders can use in their own conversations A revised view of which industries are most exposed to digital disruption, and where defensive strategy and offensive moves should sit in the response A way to frame AI investment as an organisational change problem, with the operating model and leadership decisions as the binding constraint

Why organisations work with Michael Solomon His textbook Consumer Behavior: Buying, Having, and Being is the most widely adopted course text on the subject worldwide, which means the conceptual vocabulary used by a generation of marketers traces back to his work. He has advised Calvin Klein, Levi Strauss, Under Armour, BMW, Procter & Gamble, eBay, and United Airlines on consumer psychology applied to brand, retail, and product decisions. He brings academic discipline to fast-moving commercial questions: AI consumer trust, avatar identity, metaverse engagement, and post-pandemic spending behaviour, all grounded in published research. Holder of the Dirk Warren ’50 Sesquicentennial Chair at Saint Joseph’s University and recognised among the ten most productive scholars in advertising and marketing communications. Regular Forbes.com contributor, with commentary picked up by The New York Times, USA Today, The Wall Street Journal, Adweek, and Time, giving clients a speaker whose framing is already in market. Biography highlights Dirk Warren ’50 Sesquicentennial Chair and Professor of Marketing, Haub School of Business, Saint Joseph’s University. Author of more than thirty books, including the global bestselling textbook Consumer Behavior: Buying, Having, and Being and The New Chameleons. Former faculty at NYU, Rutgers, Auburn University, and the University of Manchester. Forbes.com contributor; commentary in The New York Times, Wall Street Journal, USA Today, Adweek, Time, and on Today, Good Morning America, and CNN. Cutty Sark Men’s Fashion Award recipient for research on the psychology of clothing. Client roster spanning Calvin Klein, Levi Strauss, Under Armour, BMW, P&G, eBay, Subaru, United Airlines, Microsoft Advertising, and the U.S. Army. Biography The textbook that trained a generation of marketers in consumer behaviour, Buying, Having, and Being, sits on Michael Solomon’s CV. So does a Forbes column read by the executives who now run those marketers’ employers. That dual position, academic standard-setter and commercial commentator, is what brings serious brands to him for strategic reads on customer psychology. Solomon holds the Dirk Warren ’50 Sesquicentennial Chair at Saint Joseph’s University’s Haub School of Business, with prior faculty posts at NYU, Rutgers, Auburn, and the University of Manchester. His PhD in social psychology from UNC Chapel Hill anchors a research career that has placed him among the ten most productive scholars in advertising and marketing communications, and the fifteen most cited in behavioural sciences and fashion. The applied work is where the academic record converts into commercial value. Solomon has advised Calvin Klein, Levi Strauss, Under Armour, BMW, Procter & Gamble, eBay, Subaru, and United Airlines on questions of brand identity, customer experience, and category disruption. His current speaking work centres on consumer trust in AI and avatars, the post-pandemic spending psychology he frames as G.A.S., and the dissolution of traditional consumer categories he treats in The New Chameleons. For senior marketing, brand, and customer-experience leaders, the value is access to a thinker who can defend a claim about consumer behaviour from the underlying psychology, then translate it into a brand or product decision a board can act on. Key speaking topics Consumer psychology and decision-making Brand identity and customer experience Marketing implications of AI, avatars, and the metaverse Fashion psychology and the symbolic meaning of products Post-pandemic consumer behaviour Retail disruption and category evolution Cross-cultural consumer meaning-making Ideal for CMOs and brand directors rebuilding strategy after segmentation models stop working Retail and consumer goods leadership teams confronting category disruption Customer experience and insight leads in financial services, automotive, apparel, and FMCG Boards of consumer-facing businesses assessing exposure to AI-mediated commerce Audience outcomes A sharper read on the psychology driving current consumer switching, loyalty, and category exit. Specific frameworks for thinking about AI and avatars in brand and retail experience, not generic technology commentary. Named research and case examples that senior marketers can cite internally to defend a strategic shift. A more rigorous internal vocabulary for consumer behaviour, drawn from the academic standard text in the field.

Key speaking topics Corporate strategy Innovation strategy Corporate performance Managing uncertainty Long-term business success Strategy execution Ideal for Boards and executive leadership teams Strategy and innovation leaders Corporate planning and transformation teams Senior decision-makers shaping long-term growth Audience outcomes Clearer understanding of strategy formulation and execution Structured thinking on innovation and long-term performance Practical frameworks for managing uncertainty Insight into the drivers of exceptional corporate results Why organisations work with Michael Raynor Combines academic research with hands-on advisory experience Brings board-level insight from corporate strategy engagements Offers evidence-based perspectives grounded in published work Connects strategy theory to practical organisational decision-making Biography Michael Raynor brings board-level perspective to the challenges of corporate strategy, innovation and sustained performance. As a Managing Director at Monitor Deloitte, he advises organisations across industries on how to make disciplined strategic choices and strengthen long-term competitive advantage. His work bridges rigorous research and practical execution. Raynor is the author or co-author of four influential books on strategy and innovation, including The Innovator’s Solution, written with Clayton M. Christensen, and The Three Rules: How Exceptional Companies Think. His thinking has shaped executive debate on how companies drive exceptional results and manage uncertainty. Alongside his advisory work, he contributes to executive education as an Associate Professor (Strategy) at Ivey Executive Education. In this role, he works directly with senior leaders to translate complex strategic theory into frameworks that inform real-world decision-making. Raynor holds a doctorate from Harvard Business School, an MBA from Ivey Business School, and an undergraduate degree in Philosophy from Harvard University. His academic grounding, combined with hands-on consulting experience, equips organisations with clear, evidence-based insight into strategy, innovation and corporate performance.

Why organisations work with Michael Cusumano He wrote the book leaders cite when they argue about platform strategy. The Business of Platforms, with Gawer and Yoffie, is the reference text for how Apple, Amazon, Google, and Microsoft built their positions, and where new entrants can still find leverage. He has spent three decades studying how software companies actually make money, from Microsoft Secrets through The Business of Software to current work on generative AI as the next platform layer. He bridges Western and Japanese industry. Two Fulbright Fellowships, ten years working in Japan, and a former dean role at Tokyo University of Science give him a working view of competitive dynamics across both markets. He is operator-adjacent. Roughly 100 consulting engagements with organisations including NASA, the World Bank, and the Bank of England, plus a dozen public-company board seats, mean the framework is pressure-tested against real strategic decisions. Biography highlights SMR Distinguished Professor of Management at MIT Sloan; Faculty Director of the Martin Trust Center for MIT Entrepreneurship; Co-Director of the MIT System Design and Management Program. Author or co-author of 14 books, including The Business of Platforms (2019), Strategy Rules (2015), Staying Power (2010), Platform Leadership (2002), and Microsoft Secrets (1995). Strategy Rules has been translated into 18 languages; Microsoft Secrets into 14. Writes the Technology Strategy and Management column for Communications of the ACM; former editor-in-chief and chairman of MIT Sloan Management Review. Recipient of the 2019 Abbie Griffin High Impact Award from the Journal of Product Innovation Management; IEEE Software 25th-Anniversary Top Pick. Princeton (BA), Harvard (PhD); two Fulbright Fellowships; former Special Vice President and Dean of Entrepreneurship and Innovation, Tokyo University of Science. Biography Platform businesses follow a different physics from product businesses. The companies sitting at the top of every market-cap league table, Apple, Amazon, Microsoft, Google, Meta, did not get there by selling better products. They built two-sided markets, opened controlled access to complementors, and used network effects to compound advantage. Cusumano’s work, with Annabelle Gawer and David Yoffie, is the reference scholarship on why this works and when it does not. His position at MIT Sloan reflects three decades of close study of the software industry. Microsoft Secrets, written with Richard Selby in 1995, was the first inside account of how a software company actually shipped product at scale. Platform Leadership followed in 2002, naming the pattern Intel, Microsoft, and Cisco had used to organise entire industries around themselves. The Business of Platforms, in 2019, extended the argument into the era of Amazon, Google, and Apple, separating what worked from what failed. He is also one of the few strategy scholars who can credibly write about Silicon Valley and Tokyo in the same paragraph. Two Fulbrights, ten years working in Japan, a former dean role at Tokyo University of Science, and fluent Japanese have produced a comparative view of how Western and Asian firms approach scale, software, and ecosystem competition. The 2019 Abbie Griffin High Impact Award and an IEEE Software 25th-Anniversary Top Pick recognise the influence of that work inside the academic and engineering communities. The current focus is generative AI as a new platform for applications development, which he argues will redraw competitive lines in software again, this time around model providers, infrastructure layers, and application developers. For boards trying to read where value will sit in the next stack, that is the live question, and the framework he has spent thirty years sharpening is the one being applied to it. Key speaking topics Platform strategy and ecosystem competition The economics of software businesses Generative AI as a platform layer Digital strategy in winner-take-most markets Innovation and entrepreneurship inside large firms Competing across US and Japanese technology markets Lessons from Bill Gates, Andy Grove, and Steve Jobs Ideal for Boards and executive committees stress-testing platform or ecosystem strategy CSOs and corporate development leaders evaluating how generative AI reshapes competitive position Technology and product leadership at firms moving from product to platform models CEO summits and senior leadership programmes covering digital strategy and software economics Audience outcomes A working framework for deciding when to compete as a product and when to open a platform. A clear read on why some platforms compound and others collapse, with the named cases that prove the pattern. Sharper questions to bring to AI strategy debates, focused on where value accrues across the stack. A comparative view of how leading US and Japanese firms have built and defended platform positions.

Key speaking topics Performance and high performance culture Growth mindset and learning from failure Cognitive diversity and decision-making Organisational culture and continuous improvement Innovation and problem solving Lessons from elite sport for business performance Leadership and team learning Ideal for Senior leaders responsible for organisational culture and performance Executive teams managing complex decision-making environments Organisations focused on innovation and continuous improvement Education and learning-focused organisations Audience outcomes Understanding of how learning cultures improve performance Insight into the role of cognitive diversity in solving complex problems Practical perspectives on learning from mistakes and failure Frameworks for strengthening organisational mindset and culture Lessons from elite sport applied to leadership and teamwork Why organisations work with Matthew Syed Combines experience from elite sport, journalism and organisational consulting to examine performance and learning. Provides evidence-based perspectives on mindset, culture and decision-making. Explores how cognitive diversity improves problem solving in complex organisations. Connects insights from sport, psychology and organisational practice to leadership and team performance. Biography Matthew Syed is widely recognised for his work on performance, learning and organisational culture, helping organisations understand how mindset, decision-making and collaboration influence results. Through his writing, broadcasting and consulting work, he explores how teams and institutions can improve performance by embracing learning, diversity of thinking and continuous improvement. He is the author of seven published books spanning both adult and younger audiences, including Bounce, Black Box Thinking, Rebel Ideas, The Greatest, What Do You Think?, You Are Awesome and Dare to Be You. His work examines how individuals and organisations develop high-performance cultures, learn from failure and apply cognitive diversity to solve complex problems. Alongside his writing, Matthew is a columnist for The Times and The Sunday Times and presents the BBC Radio 4 programme Sideways. Through his journalism and broadcasting, he explores how ideas from psychology, sport and organisational practice can inform better decision-making and leadership in complex environments. Before his career in journalism and authorship, Matthew was a professional table tennis player. He was the top-ranked player in England for nearly a decade, represented Great Britain at the Olympic Games and won the men’s singles title at the Commonwealth Championships three times. He is also the co-founder of Matthew Syed Consulting, which works with organisations on mindset, culture and performance. In addition to his work with businesses and institutions, he has supported the education sector and is a co-founder and trustee of Greenhouse Sports, and an ambassador for the PiXL educational foundation.

Key speaking topics International business expansion Scaling consumer brands globally Leadership in manufacturing and product-led companies Innovation and product-driven growth Building international market presence Strategy for consumer technology businesses Global brand development Ideal for Senior leaders in manufacturing and consumer product companies Corporate audiences focused on international growth Leadership teams in product-led organisations Business schools and executive education audiences Audience outcomes Insight into scaling a consumer brand internationally Lessons from leading a global manufacturing business Practical perspectives on expanding into international markets Understanding of leadership challenges in product-led companies Strategic context for global brand development Why organisations work with Martin McCourt Direct experience leading an international consumer technology company through global expansion. Practical insights from more than four decades in manufacturing, design, sales and marketing. Board-level perspective across multiple international businesses. Relevant experience for organisations focused on international growth, innovation and market expansion. Biography Martin McCourt is the former CEO of Dyson, where he led the business for 15 years and oversaw a period of substantial international expansion. During his leadership the company developed from a single-product, single-market operation into an international consumer brand operating across more than 60 markets. His career spans more than four decades across manufacturing, design, sales and marketing. In addition to Dyson, his professional experience includes roles associated with Mars, Duracell, Toshiba and Pelikan, giving him broad insight into product-led organisations and the commercial dynamics of global consumer businesses. Alongside his executive career, Martin has held a range of board and advisory roles across international companies. He is Chairman of COMPO and a Non-Executive Director at Tharsus, and has also been associated with businesses including Weber, Pure Electric, FreeFlow Technologies, Lightfoot and Learning Curve Group. He also contributes to leadership and business education as a visiting professor at Aston University. His career achievements have been recognised by multiple public profiles, which state that he was named UK Business Leader of the Year.

Why organisations work with Martin Lindstrom He built his reputation on primary research, not commentary. The fMRI study behind Buyology covered 2,000 consumers across five countries; the fieldwork behind Small Data covered 2,000 families across more than 70 countries. He gives senior teams a method, not a slogan. Small data is a working approach for finding the unspoken consumer signal that quantitative research routinely misses. He has advised brands across categories most consultants never touch in the same year, from Pepsi and Nestle to Burger King, Lowe’s, LEGO, and Disney, which means his diagnoses translate across very different commercial contexts. He treats internal bureaucracy as a brand problem. The Ministry of Common Sense names a tension every CEO recognises: the gap between what the company promises customers and what its own processes allow employees to deliver. His authority is independently signalled. TIME’s 100 Most Influential People, repeated Thinkers50 rankings, and a Wall Street Journal verdict on Brand Sense as one of the five best marketing books ever written are not bureau claims; they are matters of public record. Biography highlights Founder and chairman of Lindstrom Company, advising Fortune 500 clients including Pepsi, Nestle, Google, Burger King, Lowe’s, LEGO, Disney, and Unilever. Named to TIME’s 100 Most Influential People in the Scientists and Thinkers category. Multiple-time Thinkers50 ranked thinker, including positions of #18, #36, and #20 in successive listings. Author of seven New York Times bestsellers, translated into roughly 60 languages, including Buyology, Brandwashed, Small Data, Brand Sense, and The Ministry of Common Sense. Columnist for TIME, Fast Company, and Harvard Business Review; recurring contributor on NBC’s TODAY show. Featured in Morgan Spurlock’s documentary The Greatest Movie Ever Sold (2011). Biography The fMRI study behind Buyology scanned the brains of 2,000 consumers across five countries to test what advertising and branding actually do inside the human head. Most of what the marketing industry believed about why people buy did not survive the data. That study, and the books that followed, made Martin Lindstrom one of the few branding voices senior leaders take seriously on the science of consumer decision-making. He runs Lindstrom Company, a brand and culture transformation firm whose client list reads as a cross-section of the global economy: Pepsi, Nestle, Google, Burger King, Lowe’s, LEGO, Disney, Unilever. The work is not pitch theatre. It is rebuilding brand strategy around evidence drawn from ethnographic fieldwork, neuroscience, and the unguarded behaviour of real customers in their own homes. His Small Data method came out of more than a decade visiting families in over 70 countries, looking for the small inconsistencies that point to unmet consumer needs. The thesis is direct. Big data tells you what is happening at scale. Small data tells you why, and where the next product or positioning idea actually lives. It is a working method, used inside the Lindstrom Company practice, not a publishing concept. The Ministry of Common Sense extends the same instinct inward. Lindstrom argues that most large companies have engineered themselves into a state where employees cannot do the obvious right thing for a customer without breaching a process. Strip the bureaucracy, restore common sense, and brand performance follows. Buyers who book him for the marketing thesis often find the organisational thesis is the one their executive team keeps quoting back six months later. Key speaking topics Brand strategy and consumer neuroscience Small data and ethnographic customer insight Culture transformation and corporate common sense Customer experience and behavioural decision-making Marketing effectiveness in the AI era Future of retail and physical-digital strategy Ideal for CMOs and brand leaders rebuilding propositions around customer evidence rather than category convention. CEOs and COOs whose internal processes are eroding the customer experience their brand promises. Strategy, innovation, and customer insight teams looking for a working method to find unmet needs. Global leadership conferences and senior offsites where the brief is commercial reinvention. Audience outcomes A clearer reading of why current consumer research keeps producing the wrong answers, and what to use instead. A practical introduction to small data as a method for surfacing unmet customer needs. A direct view of where internal bureaucracy is quietly killing brand and commercial performance. Named examples from Fortune 500 engagements that translate into questions a leadership team can ask the next morning.

Why organisations work with Mark Stevenson Two bestselling books, An Optimist’s Tour of the Future and We Do Things Differently, that don’t theorise innovation but document it on the ground across four continents. Senior leaders get evidence of what already works, not opinions about what should. Operating experience to back up the advice. Stevenson is Director of Strategy and Special Projects at soil health business Oath, writing from inside a venture of the kind he asks boards to study. Cross-domain advisory range from the UK Ministry of Defence on peace and national security, to Médecins Sans Frontières on climate strategy, to GSMA on purpose. Few advisors hold credibility across that spread of rooms. A working stance on uncertainty for leaders who can no longer rely on prediction. The «reluctant futurist» framing names the discomfort buyers feel about boardroom forecasting and offers something more useful in its place. Stagecraft from a comedy and music background that makes serious material land. He gets a sceptical or hostile room engaged without softening the argument. Biography highlights Author of An Optimist’s Tour of the Future (Profile Books, translated into 12 languages) and We Do Things Differently: The Outsiders Rebooting Our World Director of Strategy and Special Projects at soil health business Oath Co-founder of carbon removals firm CUR8 Global Ambassador for environmental law firm ClientEarth Former strategic advisor on peace, national security and climate change to the UK Ministry of Defence Has advised Médecins Sans Frontières (UK/Ireland) and the GSMA on long-term strategy Co-host of Jon Richardson and the Futurenauts podcast with comedian Jon Richardson and writer Ed Gillespie Biography Most boards still operate on a model of prediction. But the variables that shape strategy now move together and feed each other. Climate, geopolitics, technology and the failures of markets to price risk properly are not separate items on a register. They are aspects of the same problem. Mark Stevenson works the seam where senior leaders have to make confident decisions without the luxury of confident forecasts. His two books, An Optimist’s Tour of the Future and the bestselling We Do Things Differently, are field reports rather than theory. Both document the people and ventures actually rebuilding broken systems in education, energy, healthcare, food and finance. His advisory practice spans governments, NGOs, investors and multinational organisations, and covers ground few in this category can match. He has been strategic advisor on peace, national security and climate change to the UK Ministry of Defence. He is ‘Futurist without Borders’ for Médecins Sans Frontières (UK/Ireland), strategic advisor to the GSMA, and Global Ambassador for environmental law firm ClientEarth. Alongside that, he is Director of Strategy and Special Projects at soil health business Oath, working on systems change from inside a venture rather than commenting on it from the gallery. Some of this is lived. Stevenson’s understanding of leadership under uncertainty is also shaped by his own recovery from Complex-PTSD, an experience of leading through profound personal disorientation. It is part of why his keynotes treat the emotional and relational dimensions of change as seriously as the strategic ones, and why he is unusually direct about what it costs leaders to hold composure when the ground moves. Key speaking topics Systems change and systems literacy Strategic foresight under deep uncertainty Innovation in failing systems Future of technology and society Climate, democracy and market risk as connected challenges Storytelling and stagecraft for serious material Ideal for Senior leadership teams and boards Strategy, innovation and foresight functions Investors and capital allocators making long-horizon decisions Policy makers and public sector audiences Audience outcomes A way to look at climate, geopolitics, technology and trust in institutions as one problem rather than four Specific examples of innovators already rebuilding broken systems at scale, drawn from Stevenson’s own field research A working stance on uncertainty for leaders who can no longer rely on prediction-based planning A sharper view of where their organisation may be committing capital to outdated assumptions about how the world works

Why organisations work with Mark Greeven He brings a working model of ecosystem competition built on close study of Alibaba, Tencent, Xiaomi and other Asian firms, not a Silicon Valley template. He has spent two decades inside Chinese innovation, which lets him translate what is happening in Asia into specific implications for European and North American boards. His “dual transformation” frame gives leadership teams a way to fund and govern the next growth engine without starving the current business. He has built what he advises others to build. He founded IMD China in Shenzhen, scaled it into a multi-million-dollar executive education business in three years, and co-directs IMD’s Future-Ready Enterprise programme with MIT Sloan. Thinkers50 has ranked him in 2023 and 2025 and described him as their “oracle for innovation in China,” and his recent HBR co-authored piece on Chinese AI was a finalist for the 2025 HBR Prize. Both give buyers a defensible third-party signal. Biography highlights Professor of Management Innovation at IMD; founder of the IMD China Initiative and of IMD China in Shenzhen. Co-director of three IMD programmes: Building Digital Ecosystems, Strategy for Future Readiness, and Future-Ready Enterprise (the last delivered jointly with MIT Sloan School of Management). Author of Pioneers, Hidden Champions, Changemakers, and Underdogs (MIT Press, 2019), The Future of Global Retail (Routledge, 2021), and Business Ecosystems in China (Routledge, 2018). Co-author of “How Savvy Companies Are Using Chinese AI” (HBR, 2025), named a finalist for the 2025 HBR Prize. An earlier HBR piece was selected for HBR’s 10 Must Reads 2023. Ranked on the Thinkers50 list in 2023 and 2025; Thinkers50 Radar Class of 2017. Founder of cross-border programmes earlier in his career, including the Chinese Economy and Business Programme at Erasmus University Rotterdam and the Global Entrepreneurship Programme at Zhejiang University. PhD in Innovation Management from Rotterdam School of Management, Erasmus University. Biography Most established companies are organised to defend a position they already hold. The harder problem is running that business at full performance while building a different one beside it, in markets where competitors do not play by the same rules. Mark Greeven’s work sits squarely on that problem. He is Professor of Management Innovation at IMD and Director of the IMD China Initiative, with earlier faculty positions at Zhejiang University and Rotterdam School of Management, where he also took his PhD in Innovation Management. Two decades of fieldwork in China give his arguments an empirical base that most innovation speakers do not have. His three books, Business Ecosystems in China (Routledge, 2018), Pioneers, Hidden Champions, Changemakers, and Underdogs (MIT Press, 2019), and The Future of Global Retail (Routledge, 2021), trace how named Asian firms, including Alibaba, Tencent, and Xiaomi, organise around platforms, partners, and continuous reinvention. He writes regularly for Harvard Business Review and MIT Sloan Management Review. One of his HBR pieces was selected for HBR’s 10 Must Reads 2023; a more recent HBR co-authored piece on how companies are using Chinese AI was named a finalist for the 2025 HBR Prize. His current ecosystem research at IMD is supported by a three-year corporate sponsorship from AVEVA, Schneider Electric’s industrial software business. He also publishes Red Thread, a bi-weekly LinkedIn newsletter on China and global strategy. Greeven has also built what he writes about. He founded the IMD China Initiative in 2019 and established IMD China in Shenzhen, growing it into a multi-million-dollar executive education business within three years. He has launched cross-border programmes at four institutions, from the Chinese Economy and Business Programme at Erasmus and the Global Entrepreneurship Programme at Zhejiang to IMD’s Future-Ready Enterprise Programme with MIT Sloan. In parallel, he has founded private companies in cross-border e-commerce, technology scouting, and management innovation advisory. Thinkers50 has ranked him in 2023 and 2025, calling him their “oracle for innovation in China.” That mix of research, programme-building, venture creation, and direct access to Chinese firms is what gives his counsel weight for boards trying to read what Asian competition means for their next five years, and for executives trying to build a credible second growth engine without breaking the first. Key speaking topics Business ecosystems and platform competition Innovation in China and Asia Dual transformation and second growth engines Future of retail and digital business models Strategy under sustained uncertainty Organising for innovation in large incumbents US-China commercial and technology dynamics Ideal for CEOs and strategy leaders setting a multi-year growth agenda in the face of Asian competition. Boards and executive committees deciding how to fund and govern a second growth engine alongside the core. CSOs, CIOs, and innovation leads designing partner ecosystems rather than standalone product roadmaps. Multinationals with material exposure to China who want a clear read on competitive moves and policy direction. Audience outcomes A clear read on how Chinese and Asian incumbents are competing, with named firms and specific moves. A working language for ecosystem strategy that boards can use without retreating to platform jargon. A practical view of how to run today’s business and build the next one in parallel, with the trade-offs named. Sharper questions for the next strategy cycle on innovation governance, partner choice, and capital allocation.

Why organisations work with Marcel Corstjens His research in MIT Sloan Management Review demonstrated that the largest FMCG companies (i.e. those spending over a billion dollars annually on R&D) see no appreciable sales return from that investment; only marketing spend correlates with revenue. This directly challenges how most consumer goods leadership teams allocate their growth budgets. The Mindspace and Shelfspace framework from Store Wars gives manufacturers and retailers a shared, precise language for the power dynamics that determine who controls the end consumer: still the most widely adopted conceptual map of that relationship, translated into five languages. His Harvard Business Review research showed that retail internationalisation does not reliably improve revenue or profit margins, and that home market strength is the primary driver of commercial performance: a finding that reshapes how boards evaluate international expansion decisions. His “Newtonian versus Lorenzian” innovation typology distinguishing companies that invest heavily in broad R&D from those that make small, targeted bets, gives commercial leaders a practical diagnostic for where innovation spending is being wasted at scale. He has consulted directly for Unilever, Heineken, Novartis, Roche, PepsiCo, and Cadbury Schweppes, giving him practical fluency across both FMCG and pharmaceutical commercial strategy that few academics can match. Biography highlights Emeritus Professor of Marketing and the Unilever Chaired Professor of Marketing, Emeritus, at INSEAD; visiting professor at Cornell and Stanford universities PhD, University of California, Berkeley; doctoral dissertation awarded first prize by the American Marketing Association Author of Store Wars: The Battle for Mindspace and Shelfspace (J. Wiley & Sons, 1995; second edition 1999; translated into French, Japanese, Russian, Portuguese, and Spanish) Co-author of “Retail Doesn’t Cross Borders” (Harvard Business Review, 2012) and “The Promise of Targeted Innovation” (MIT Sloan Management Review, 2019) Research published in Marketing Science, Management Science, Journal of Marketing, and Journal of Marketing Research; featured in The Economist Creator and director of the INSEAD Storewars senior executive programme for the consumer goods industries Biography The commercial relationship between consumer goods manufacturers and retailers is contested, high-stakes, and widely misread. Marcel Corstjens, Unilever Chaired Professor of Marketing Emeritus at INSEAD, has spent four decades researching where that contest is actually won and lost, and his findings consistently challenge what companies believe about their own growth strategies. His book Store Wars: The Battle for Mindspace and Shelfspace, co-authored with Judith Corstjens and published by J. Wiley & Sons, introduced the Mindspace and Shelfspace framework: the idea that the strategic contest between manufacturers and retailers is a battle for control of two distinct assets, these being the consumer’s mental availability and the product’s physical presence in store. Translated into five languages and taught through the INSEAD Storewars senior executive programme he created and directed, the framework became the most widely adopted analytical tool for understanding manufacturer-retailer power dynamics in FMCG. His research has repeatedly overturned the conventional logic of large consumer goods companies. Work published in MIT Sloan Management Review with Gregory Carpenter of Kellogg and Tushmit Hasan of UT Austin showed that the biggest FMCG brands (i.e. those investing more than a billion dollars annually in R&D) see no measurable sales return from that outlay. Research published in Harvard Business Review with Rajiv Lal of Harvard Business School demonstrated that retail internationalisation does not reliably improve revenue or profit margins; home market performance is the primary driver. Both findings run counter to assumptions embedded in how most FMCG leadership teams set strategy. Corstjens holds a PhD from the University of California, Berkeley, where his doctoral dissertation received first prize from the American Marketing Association. He has been a visiting professor at Cornell and Stanford, and has consulted for Unilever, Heineken, Novartis, Roche, PepsiCo, and Cadbury Schweppes, among others. His research has appeared in Marketing Science, Management Science, Journal of Marketing, and Journal of Marketing Research, and has been featured in The Economist. Key speaking topics Manufacturer-Retailer Power Dynamics Marketing Strategy in FMCG Innovation Investment and Commercial Return Brand Strategy and Private Label Competition Retail Internationalisation and Global Growth Marketing Resource Allocation Marketing Strategy in the Pharmaceutical Industry Ideal for Chief Marketing Officers and commercial strategy leaders in consumer goods companies Senior executive teams in FMCG and pharmaceutical businesses facing stalled revenue growth Retail leadership teams navigating the competitive dynamics of private label and supplier relationships Executive education programmes for senior FMCG, retail, or pharmaceutical audiences Audience outcomes A clear analytical framework under both Mindspace and Shelfspace for diagnosing where control of the manufacturer-retailer relationship is being lost and what to do about it Evidence-based reappraisal of whether current R&D and innovation investment is actually driving revenue, or consuming capital without commercial return Practical criteria for assessing whether a retail internationalisation strategy is likely to deliver or destroy shareholder value Sharper understanding of how private label competition is reshaping the power balance between retailers and brand manufacturers, and what manufacturers can do to respond A working distinction between “Newtonian” and “Lorenzian” approaches to innovation investment, and which is appropriate at which scale

Why organisations work with Marc Randolph He did not study the Netflix founding from the outside – he ran it. The decisions, the wrong turns, and the business model that eventually disrupted an entire industry are first-hand material, not case-study reconstruction. His central argument challenges a reflex most leadership teams share: that the quality of an idea determines whether it deserves to be pursued. His counter – that testing discipline matters more than idea quality – is specific, actionable, and uncomfortable in the right way. The Netflix founding includes the Blockbuster meeting, where Netflix was offered for $50 million and turned down. That episode alone reframes how organisations should think about incumbent advantage, competitive threat, and the cost of certainty. “That Will Never Work” is not a memoir dressed as business advice. It is a structured argument about how good companies are actually built – through iteration, testing, and the willingness to be wrong in public, not in a boardroom. He runs an active mentorship programme with working founders, which means his frameworks are tested against current entrepreneurial reality – not fixed in the past. Biography highlights Co-founder and first CEO of Netflix, which he helped build from a dismissed DVD-by-mail startup into the foundation of the platform that redefined global entertainment Author of “That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea” (Little, Brown and Company, 2019) Serial entrepreneur with multiple companies founded across direct marketing, software, and technology Former senior marketing executive at Borland International and Macromedia Guest on NPR’s “How I Built This” and other leading entrepreneurship platforms Active mentor to early-stage founders through a structured programme he runs directly Biography Netflix was not an overnight success. In its early years it was dismissed by almost everyone – including, famously, the executives at Blockbuster, who were offered the company for $50 million and said no. Marc Randolph was in that room. He co-founded Netflix in 1997 and served as its first CEO, navigating the business from an idea most people thought would never work to the foundation of what became one of the most disruptive companies in modern business history. His book, “That Will Never Work,” published by Little, Brown in 2019, does not simply recount that journey. It makes a specific argument: that entrepreneurial success has less to do with the quality of an idea than with the discipline of testing it. Most organisations spend considerable energy debating whether an idea is good enough to act on. Randolph’s contention is that the debate itself is the problem – that deciding in advance kills more valuable ideas than the market ever would. That argument is not abstract. It comes from years of direct experience – not only co-founding Netflix, but building and failing at other companies before it, and mentoring hundreds of founders since. Randolph runs an active programme for early-stage entrepreneurs, which means his frameworks are under continuous pressure from people trying to apply them in real conditions today. For organisations wrestling with innovation culture, the fear of failure, or the gap between strategy and action, Randolph offers something most speakers in this space cannot: a first-hand account of what it actually took, and a framework built from that experience rather than written about it. Key speaking topics Entrepreneurship and the discipline of idea-testing Business model innovation and iteration Innovation culture in established organisations Risk, failure, and commercial decision-making Leadership in early-stage and high-growth companies The Netflix founding – strategy, competition, and disruption Mentorship and building founder capability Ideal for CEOs and senior leadership teams building or renewing innovation culture Chief Strategy Officers and heads of new ventures or corporate innovation labs Entrepreneurship conferences and startup ecosystem events Leadership development programmes focused on commercial risk-taking and decision-making under uncertainty Audience outcomes A reframe of how ideas should be evaluated – replacing debate with testable hypotheses Practical language for separating idea quality from execution discipline A clearer understanding of what distinguishes organisations that build new things from those that discuss them Direct exposure to the decision-making logic behind one of the most studied company-founding stories in modern business A more honest framework for thinking about failure as evidence rather than verdict

Why organisations work with Marc Koska He built the commercial case for a life-saving innovation from first principles; price parity, existing tooling, no retraining required, so that institutional resistance had no rational hiding place. Few innovators have that level of strategic discipline documented at scale. His 2008 India campaign reached 508 million people and triggered a government mandate within months. That is a documented playbook for moving from public awareness to policy change at national scale, directly applicable to any organisation trying to shift entrenched behaviour. He holds The Economist Innovation Award for Social and Economic Innovation, a Schwab Foundation Social Entrepreneur of the Year designation, and an OBE; the kind of external validation that makes a business case credible in front of conservative institutional and government audiences. His ApiJect work, backed by US Department of Defense and HHS funding for pandemic response infrastructure, demonstrates how the same innovation principles apply to supply chain resilience and emergency preparedness. Unlike most entrepreneurship narratives, his story has a documented endpoint: a 2015 WHO global policy mandate requiring auto-disable syringes across the therapeutic sector, 30 years after the K1 was first conceived. Biography highlights Inventor of the K1 auto-disable syringe: locks after a single use, licensed to 14 global manufacturers, credited with saving over 10 million lives OBE awarded 2006 for contribution to global healthcare The Economist Innovation Award for Social and Economic Innovation; Schwab Foundation Social Entrepreneur of the Year 2015, World Economic Forum network Ashoka Fellow 2017; honorary doctorates from the University of Sussex and Brighton University Founder of Star Syringe (1996) and The SafePoint Trust, the UK registered charity whose advocacy helped drive the 2015 WHO global injection safety mandate Speaker at TED, Google Zeitgeist, Intelligence Squared, and the World Economic Forum Biography The K1 syringe was engineered to be as cheap as the one it replaced, to run on the same factory tooling, and to lock after a single use. Marc Koska designed it that way deliberately, because he understood that a safer product priced as a premium would never reach the patients who needed it most. Koska founded Star Syringe in 1996 to license the technology, and The SafePoint Trust as a registered UK charity to run commercial and advocacy strategies in parallel. His 2008 India campaign, press conferences in 14 cities, television, radio, and cinema, reached 508 million people and led the Indian Health Ministry to mandate auto-disable syringes across government hospitals. The WHO followed with a global injection safety mandate in 2015. The Economist recognised his work with its Innovation Award for Social and Economic Innovation. The Schwab Foundation named him Social Entrepreneur of the Year in 2015, integrating him into the World Economic Forum network. An OBE for services to global healthcare, an Ashoka Fellowship, and honorary doctorates from the University of Sussex and Brighton University reflect the breadth of institutions that have validated his contribution. His TED talks and appearances at Google Zeitgeist have brought the commercial logic of his approach to audiences well beyond the health sector. His more recent work through ApiJect, a blow-fill-seal prefilled injector developed with US Department of Defense and HHS backing for pandemic response, applies the same principle to national supply chain resilience: remove the systemic barriers that allow an inferior standard to persist. For leadership teams thinking about scaling innovation through complex regulatory environments, his three-decade arc from design brief to global standard is among the most instructive available. Key speaking topics Scaling innovation from invention to global adoption Navigating policy, procurement, and regulatory barriers Social entrepreneurship and mission-driven commercial design Stakeholder mobilisation and behaviour change at scale Public health risk and injection safety Pandemic preparedness and supply chain resilience Ideal for Senior leadership teams and boards navigating innovation adoption in regulated or institutionally resistant industries CEOs and commercial directors seeking a case study in displacing entrenched incumbents with a commercially competitive alternative Public health, pharmaceutical, and medical device executives responsible for global supply chain and safety standards Conference audiences focused on social entrepreneurship, purpose-driven business, and systemic change Audience outcomes A framework for identifying where institutional inertia – rather than product quality – is blocking innovation adoption Practical understanding of how to design innovations for price parity and manufacturing compatibility from the outset Insight into how multi-stakeholder campaigns can translate public awareness into government policy change A case study in running commercial and advocacy strategies in parallel without mission drift A concrete example of what it takes to move a proven innovation from proof of concept to a WHO-mandated global standard