Innovation & Disruption

Why organisations work with Cristiana Pace She has translated FIA environmental accreditation, ISO 14001, ISO 20121, and carbon footprint methodologies into delivery work for Williams Racing, Haas, Scuderia AlphaTauri, Silverstone Circuit, and AS Roma. Her Sustainable Motorsport Index is the first independent benchmark of motorsport stakeholders against UN SDGs and ESG criteria, which gives buyers a defensible reference point when their own disclosures are scrutinised. She built a doctoral research base at Coventry University on low-carbon socio-technical transitions in motorsport, so her advice to boards is grounded in evidence, not sector folklore. Enovation Consulting won the 2025 King’s Award for Enterprise in International Trade, the first sports sustainability agency to receive it, an indicator of operational scale across more than 60 organisations worldwide. She speaks credibly to engineers, commercial leadership, and federation governance in the same room, which matters when sustainability decisions cut across all three. Biography highlights Founder and CEO, Enovation Consulting, B Corp certified and FIA environmentally accredited sustainability agency for sport. PhD in Sustainability and Strategic Management, Coventry University; Honorary Research Fellow at the Centre for Business in Society. First woman to work trackside with the FIA’s technical departments in Formula 1. Former Business Development Manager at Williams Advanced Engineering, where she led work on Formula E battery supply. Member of the FIA Environment and Sustainability Commission and Chair of the eSC Sustainability Commission. Board member of BASIS, the British Association for Sustainable Sport, and Visiting Professor at Bologna Business School. Recognised by The Guardian and the Women’s Engineering Society among the UK’s Top 50 Women in Engineering, 2021. 2025 King’s Award for Enterprise in International Trade, awarded to Enovation Consulting. Biography The motorsport industry has spent two decades building safety as an engineering discipline. Sustainability is the next system to build, and the methods are not yet settled. Cristiana Pace has spent her career inside that transition, first trackside with the FIA, then on battery technology at Williams Advanced Engineering, then in doctoral research on how the sector decarbonises. Enovation Consulting, which she founded in 2018, is the operating expression of that work. The agency advises Formula 1 teams, federations, and circuits on FIA environmental accreditation, ISO 14001 and ISO 20121 certification, carbon footprint calculation, and ESG reporting. Clients include Williams Racing, Haas, Scuderia AlphaTauri, Silverstone Circuit, Motorsport UK, and AS Roma, with services now spanning football, tennis, sailing, and athletics. Her Sustainable Motorsport Index sits behind a lot of that work. It benchmarks motorsport stakeholders against UN SDGs and ESG criteria, using only public disclosures, which puts disclosure pressure on the sector itself. In 2025, Enovation Consulting won the King’s Award for Enterprise in International Trade, the first sports sustainability agency to do so, recognising scale across more than 60 organisations. She holds a PhD from Coventry University on low-carbon socio-technical transitions in motorsport, sits on the FIA Environment and Sustainability Commission, chairs the eSC Sustainability Commission, and serves on the BASIS board. The technical depth means she can sit in front of an engineering team or a federation board and be useful in both rooms. Key speaking topics Sustainability strategy for sport and motorsport ESG reporting and disclosure in sport The decarbonisation of motorsport and the energy transition Technology transfer from motorsport to industry Diversity and STEM in engineering Purpose-driven leadership in high-performance environments Innovation under regulatory and competitive pressure Ideal for Boards and CEOs of sports rightsholders, federations, and clubs facing ESG and net zero scrutiny Heads of sustainability, ESG, and corporate affairs in consumer brands, mobility, and energy companies Senior engineering and operations leaders responsible for translating sustainability commitments into delivery Sponsorship and partnership leadership teams at brands aligning marketing spend with credible sustainability narratives Audience outcomes A clearer view of what credible sustainability looks like once you remove the marketing layer A framework for moving from net zero pledges to disclosed operating data Direct examples of how Formula 1 teams, federations, and circuits are turning ESG into engineering and procurement decisions A sharper sense of where sport sits inside the wider energy transition and what stakeholders will demand next A practical reference point for benchmarking sustainability performance using the Sustainable Motorsport Index

Why organisations work with Tia White Operator perspective from inside a hyperscaler. She runs go-to-market, product and engineering for an AWS AI portfolio tracking over USD 25M in profit, including some of the fastest-growing services at AWS. A track record of taking generative AI and personalisation from theory into customer-facing product. She led the introduction of Personalized Search, Next Best Action and generative AI capabilities into Amazon Personalize. Cross-sector enterprise fluency. Before AWS she held senior technology roles at Wells Fargo, Capital One and JPMorgan Chase, leading regulated digital transformation programmes in financial services. A specific point of view on what separates AI investments that compound from AI investments that stall, grounded in current AWS customer work rather than vendor abstraction. A credible voice on building the technical leadership bench behind AI, including women and Black technologists, that boards are now being asked to account for. Biography highlights General Manager, AI and Machine Learning, Amazon Web Services. First Black woman hired as a GM in Machine Learning, AI and Analytics at AWS. Director of Engineering at a Fortune 100 company before age 30. Prior senior technology roles at Wells Fargo, Capital One and JPMorgan Chase. Led the launch of new Amazon Personalize capabilities including Personalized Search, Next Best Action and generative AI features; speaker at AWS re:Invent 2022 on personalisation. Featured in Forbes; keynote and emcee credits include SXSW and the Grace Hopper Celebration. Board and advisory roles include Rewriting the Code. Biography Generative AI has moved faster than most enterprise operating models can absorb. Inside AWS, Tia White runs the AI and Machine Learning business that customers turn to when a pilot has to become a product. She owns go-to-market, product and engineering for an AI portfolio tracking over USD 25M in profit, including some of the fastest-growing services at AWS. Her work at AWS includes leading the next generation of Amazon Personalize, with features such as Personalized Search, Next Best Action and generative AI capabilities now used by enterprises to lift engagement and revenue. She has spoken at AWS re:Invent on personalisation as an operating discipline rather than a marketing feature, and is regularly cited by AWS as a voice on what Gen Y and Gen Z customers expect from personalised experiences. Before AWS she held senior technology roles at Wells Fargo, Capital One and JPMorgan Chase, including the leadership of public cloud migrations in financial services. She reached Director of Engineering at a Fortune 100 company before the age of 30. That financial services background gives her a working answer to the questions regulated industries are now asking about generative AI, data, privacy and risk. She was the first Black woman hired as a GM in Machine Learning, AI and Analytics at AWS, and uses that platform to address the harder question behind most AI roadmaps, which is whether the organisation has the talent and the leadership bench to deliver them. She has been featured in Forbes, has keynoted and emceed at SXSW and the Grace Hopper Celebration, and sits on boards including Rewriting the Code. Key speaking topics Generative AI in the enterprise Personalisation as a revenue and engagement discipline AI agents and agentic workflows Machine learning in regulated industries Cloud migration and digital transformation Responsible AI and bias mitigation Building diverse technical leadership in AI and engineering Ideal for CTOs, CIOs and Chief Data and AI Officers moving from AI pilots into production CMOs and Chief Customer Officers investing in personalisation, recommendation and customer engagement Boards and executive committees in financial services, retail and regulated industries setting AI strategy CHROs and DEI leads responsible for the technical talent pipeline behind AI Audience outcomes A clearer read on which generative AI use cases pay back and which do not, drawn from live AWS customer patterns. A working view of personalisation as an operating capability that touches data, product and engineering, not a marketing campaign. Sharper questions for the board on AI risk, privacy and the operating model around generative AI. A concrete sense of what the technical leadership bench behind a serious AI roadmap looks like, and where most organisations are short.

Why organisations work with Julie Holmes She gives leaders a way past the trap most AI programmes fall into. Second Story Strategy™, her framework, treats AI as a starting line for distinct new value, not a finish line for cost savings. She has built and sold technology, not just studied it. Two innovation companies and products in over 60 countries give her keynotes the texture of an operator, and she still builds AI applications for herself and clients today. Her material works at two stages: helping teams who are still becoming AI-capable, and pushing teams who have already proven AI makes them faster toward the harder question of what they will do with it that no one else can. PSA-UKI Hall of Fame status puts her among 33 speakers recognised for sustained craft on stage, which matters when the brief is a high-stakes leadership audience with mixed AI fluency in the room. She lectures on innovation and AI at Yale, Birkbeck, and the American University of Beirut, keeping the material tested against faculty and students as well as paying clients. Biography highlights Hall of Fame Speaker, PSA-UKI, one of 33 to hold the honour Originator of Second Story Strategy™ and the Second Story Blueprint for building competitive advantage on top of AI Author of Little Big Bangs for Leaders and of the 101+ AI Tips, Tools and Prompts series for leaders and sales professionals Founder of two innovation companies with products distributed in over 60 countries Clients include Oracle, Expedia, American Express, JetBlue, Nestle, EY, VMware, US Bank, and LinkedIn Guest lecturer at Yale, Birkbeck (University of London), and the American University of Beirut Biography AI is raising the floor for everyone. The same models, agents, and automation reach every competitor in a category at roughly the same time. That makes it easy to be good, and good is no longer a position. It is the new baseline. Julie Holmes works on the question that follows: once everyone is faster, what will your organisation be that no one else can be? Her answer is Second Story Strategy™, a framework drawn from studying which companies actually pull ahead with AI and which simply run harder in place. The pattern she found was not about budget or engineering depth. The standouts treated AI as a foundation and built something distinct on top of it, working through four levels she maps as Build, Reimagine, Extend, and Lead, with the organisation’s own distinctiveness as the load-bearing element running through all of them. Her credibility comes from building, not commenting. Holmes founded two innovation companies and shipped products into more than 60 countries, and she still builds AI applications for herself and clients. That operator history shapes how she talks to senior audiences. The diagnosis is practical, the language is plain, and her work extends into resources leaders can use directly, including the regularly updated 101+ AI Tips, Tools and Prompts series. Holmes is a Hall of Fame Speaker with PSA-UKI, one of 33 to hold the honour, and a guest lecturer at Yale, Birkbeck, and the American University of Beirut. Brands including Oracle, Expedia, JetBlue, Nestle, EY, and LinkedIn have brought her in for the same reason: to move AI from a tool that makes them cheaper to a foundation that makes them distinct. Key speaking topics Second Story Strategy™ and competitive advantage through AI AI strategy and enterprise adoption AI-empowered teams and workflows Innovation as a leadership discipline Sales and customer experience under AI Future of work and AI capability building Ideal for C-suite leaders setting enterprise AI direction Heads of department helping their teams level up with AI Sales and customer-experience leaders integrating AI into commercial workflows Company-wide events where AI fluency varies widely across the room Audience outcomes The five behaviours that set AI-savvy teams apart, framed as a Second Story Strategy™ they can act on A clear way to decide where to build genuine distinction and where keeping pace is enough Concrete examples of how AI is reshaping leadership, sales, and customer experience, with specific tools named Language for leading non-technical teams into AI with confidence rather than anxiety A sharper sense of which AI use cases build advantage and which only add speed

Why organisations work with Ana Andjelic Her “aspirational economy” thesis that brand value is now built through social, cultural, and environmental capital rather than product features or advertising reach gives leadership teams a conceptually rigorous basis for repositioning brands in fragmented consumer markets, not just a set of tactics. She has delivered verified results at scale: the Banana Republic rebrand under her leadership produced a 27% year-on-year comparable sales increase, which means boards are not being asked to take a theory on faith. Her two Routledge-published books, combined with The Sociology of Business newsletter (ranked among Substack’s top 15 business publications), mean her framework is publicly available, continuously tested, and already in use by the marketing leaders her audiences need to influence. She brings C-suite brand experience across three distinct commercial contexts – global mass retail (Banana Republic, Esprit), contemporary luxury (Mansur Gavriel), and independent fashion (Rebecca Minkoff), making her diagnostic toolkit applicable beyond any single category or brand tier. A Columbia sociology doctorate and a senior career at agencies including Droga5 and Havas means she can diagnose what has broken in a brand’s relationship with culture and explain why, not just describe the symptoms. Biography highlights Chief Brand Officer at Banana Republic, rebrand delivered a 27% year-on-year comparable sales increase Former Global Chief Brand Officer at Esprit, led brand repositioning across Europe and market re-entry in North America and Asia-Pacific Author of two books published by Routledge: The Business of Aspiration and Hitmakers: How Brands Influence Culture Recognised three times by Forbes for CMO work, including Forbes CMO Next Publishes The Sociology of Business, ranked among the top 15 business publications on Substack Contributor to Harvard Business Review, Financial Times, Fast Company, The Guardian, Adweek, and Vogue PhD in Sociology and MA in Media Studies; senior agency experience at Droga5, Havas Media, and Spring Studios Biography Ana Andjelic spent two decades in C-suite brand roles, at Banana Republic, Esprit, Mansur Gavriel, and Rebecca Minkoff, while simultaneously building a body of intellectual work that explains why most brand strategy fails. The result is a perspective with unusual commercial credibility: she has made the argument at board level and then delivered the numbers. Her central thesis, developed in The Business of Aspiration (Routledge), is that modern consumers no longer signal status through wealth or possessions but through taste, curation, and values – what she calls social, cultural, and environmental capital. The organisations that understand this are not running better advertising. They are restructuring brand strategy around cultural influence: collaborations, creative communities, content, and what she identifies in her second book, Hitmakers: How Brands Influence Culture, as the systematic production of cultural hits. At Banana Republic, she translated this framework into a full brand repositioning that delivered a 27% year-on-year comparable sales increase. At Esprit, she oversaw the brand’s repositioning across Europe and its re-entry into North American and Asia-Pacific markets. Both assignments required her to make cultural arguments in commercial terms and to redesign the marketing function to deliver them. Andjelic holds a PhD in Sociology from Columbia University and a Masters in Media Studies. Her Sociology of Business newsletter is among Substack’s top 15 business publications. She contributes to Harvard Business Review, the Financial Times, Fast Company, and Vogue, and is a frequent expert source for the Wall Street Journal and Washington Post. Key speaking topics Brand strategy and repositioning Cultural influence and the aspirational economy Consumer aspiration and shifting status symbols Cultural hitmaking as commercial strategy The Creative Class and cultural audience segmentation Brand storytelling and narrative architecture Retail innovation and brand-driven growth Ideal for Chief Marketing Officers and Chief Brand Officers leading brand repositioning or category entry C-suite leaders in fashion, luxury, and retail responsible for connecting brand investment to commercial outcomes Strategy and brand teams in consumer-facing businesses seeking a model for cultural relevance that scales Boards and leadership teams reviewing brand value architecture, growth planning, or market re-entry Audience outcomes A working framework for understanding how social, cultural, and environmental capital now drive brand value and purchase decisions, and what that means for brand investment A practical model for redefining brand strategy as cultural influence, with organisational and operational implications Clarity on the role of cultural products, collaborations, content, entertainment, community, in building sustainable brand growth beyond advertising A method for segmenting audiences by their relationship to culture, including how the Creative Class functions as an amplification layer Tested examples of how cultural strategy translates into commercial results, including the conditions that made the Banana Republic repositioning work

Why organisations work with Jason Bradbury Twelve years presenting The Gadget Show on Channel 5 trained him to make emerging technology legible to a general audience without diluting the substance. Boards get the same treatment. His 2026 keynote The AI Advantage introduces a “6 Degrees of AI” framework that maps AI impact across sectors, giving audiences a structured way to read their own industry rather than a generic overview. He completed MIT’s Artificial Intelligence: Implications for Business Strategy programme, anchoring the keynote content in a formal commercial-AI curriculum rather than vendor marketing. He combines keynote and host roles in the same booking. For technology summits and innovation days that need a credible anchor across the whole programme, this removes a casting decision. Biography highlights Presented Channel 5’s The Gadget Show from launch in 2004 to 2016, twelve years of prime-time technology broadcasting. Multiple Guinness World Records set on the programme, including fastest jet-powered street luge at 186.41 km/h. Author of the Dot Robot techno-thriller series for Penguin Random House: Dot Robot, Atomic Swarm, Cyber Gold. Completed MIT Sloan’s Artificial Intelligence: Implications for Business Strategy programme. Has sat on judging panels for the BAFTA Video Games Awards and the Media Guardian Innovation Awards. Keynote and hosting work with Vodafone, Samsung, Intel, Microsoft, Oracle, Sony, Audi, BMW, BP, Disney, Porsche, Salesforce, Royal Caribbean and BT. Biography Twelve years on Channel 5’s The Gadget Show is, among other things, twelve years of explaining emerging technology to an audience that did not study engineering. Jason Bradbury presented the programme from its 2004 launch through 2016, by which point he had also set multiple Guinness World Records on air, the most cited being a jet-powered street luge clocked at 186.41 km/h on the show’s 200th episode. The broadcasting work sits alongside a second strand of authorship. The Dot Robot series for Penguin Random House (Dot Robot, Atomic Swarm, Cyber Gold) is technology fiction for younger readers, and the same instinct runs through his keynote work: take a complicated technical subject, find the human stakes, hold attention. The keynote material has tightened as AI has moved up the boardroom agenda. Bradbury completed MIT Sloan’s Artificial Intelligence: Implications for Business Strategy course, and his 2026 talk The AI Advantage introduces a “6 Degrees of AI” framework intended to give business audiences a structured way to read AI impact in their own sector rather than a generic horizon scan. He is most commonly booked by organisations that want a single credible figure to anchor a technology day, keynote on AI in the morning, host panels in the afternoon, hold the room. Clients across that work include Vodafone, Samsung, Intel, Microsoft, Oracle, BMW, BP, Porsche, Disney and Salesforce. Key speaking topics Artificial intelligence for business audiences Sector impact of generative AI Future of work and automation Emerging consumer technology Robotics and autonomous systems Innovation and product disruption Technology event hosting and moderation Ideal for Technology summits and innovation days that need a single anchor across keynote and host roles Sales kick-offs and customer conferences using AI as the headline theme Boards and executive offsites looking for an accessible read on AI sector impact Awards ceremonies and brand events with a technology adjacency Audience outcomes A working mental model of where AI is heading across the next decade, mapped to the audience’s own sector Sharper questions to ask vendors, internal teams and consultants about AI claims A concrete sense of which AI use cases are credible now versus speculative Reduced sense that AI is a single undifferentiated wave, replaced with a structured view of where it lands

Why organisations work with Kian Bakhtiari Direct primary-source insight from a live community of 2,000+ Gen-Z and Gen-Alpha contributors across 50+ markets, rather than the lagged trend reports most boards are working from. A published, practitioner argument on purpose-led marketing through Kogan Page’s “Marketing for Social Change”, giving commercial teams a framework for purpose that survives the backlash cycle. Strategic credibility across two registers: the agency boardroom (former Head of Strategy at Dentsu Aegis Network) and the multilateral institution (WEF Agenda Contributor, UNFCCC advisor). Operating experience with consumer-facing brands that have to convert Gen-Z, including Adidas, Unilever, Diesel, L’Oreal, Danone, Innocent Drinks, Pentland Brands and Speedo. A Financial Times Top 50 Future Leaders listing, which gives a buyer external validation that the perspective is taken seriously by the business press. Biography highlights Founder of The People, a Gen-Z and Gen-Alpha cultural intelligence consultancy with contributors across 50+ markets. Author of “Marketing for Social Change: How to Turn Purpose Into Business and Social Impact”, Kogan Page (2024). Named in the Financial Times “Top 50 Future Leaders” for contributions to marketing. Agenda Contributor to the World Economic Forum; Advisor to UN Climate Change (UNFCCC). Forbes contributor on Gen-Z, brand and consumer culture; featured in Campaign, The Drum, Vogue Business and Rolling Stone. Former Head of Strategy at Dentsu Aegis Network; TEDx Brighton speaker on imagination and innovation. Biography Marketing teams have been trying to “reach Gen-Z” with the tools of the previous cycle: panels, focus groups, agency trend decks. The cohort itself has moved on, and most of the commercial signals reaching the boardroom are already a generation late. Kian Bakhtiari built The People to close that gap, running a live network of Gen-Z and Gen-Alpha contributors across 50+ markets that feeds primary cultural intelligence directly into client work. His background is unusually balanced for the field. Former Head of Strategy at Dentsu Aegis Network, he understands what the commercial brief looks like inside a holding company. As Agenda Contributor to the World Economic Forum and Advisor to UN Climate Change, he sees how the same generational questions land in policy and multilateral settings. The Financial Times named him in its Top 50 Future Leaders for marketing, an external read on where his work sits in the discipline. His book, “Marketing for Social Change” (Kogan Page, 2024), is the practitioner argument behind the consultancy. It sets out how brands can embed purpose into the operating substance of the business rather than the campaign layer, and how to avoid the backlash that hits when the two diverge. Clients he has worked with on this terrain include Unilever, L’Oreal, Diesel, Adidas, Danone, Innocent Drinks, Pentland Brands, Speedo and the BBC. What he gives a senior team is a route into a consumer base they cannot read with their existing tools, and a defensible position on purpose that holds up when scrutinised. That sits at the centre of how commercial strategy is now being rewritten for younger consumers and workers. Key speaking topics Gen-Z and Gen-Alpha consumer behaviour Purpose-led marketing and brand activism Cultural intelligence and foresight Marketing for social change The future workforce and generational diversity Brand communities and the creator economy Innovation, imagination and creativity Ideal for CMOs, brand directors and consumer insight leads recalibrating their approach to Gen-Z and Gen-Alpha audiences Chief Strategy Officers and growth leads in consumer-facing categories where younger cohorts decide the next decade of revenue Boards and executive committees stress-testing purpose, ESG and brand positioning against a more sceptical, more political consumer base CHROs and culture leads working on multigenerational workforces where Gen-Z is reshaping engagement and retention Audience outcomes A sharper picture of what Gen-Z and Gen-Alpha actually want from brands, employers and institutions, drawn from a live primary-source network rather than syndicated research. A practical test for whether a brand’s purpose can survive contact with the operating business, and where it most often breaks. A view of the commercial cost of getting generational signals wrong, and the categories where that cost is already showing up. Specific examples of brands that have moved purpose from campaign to product, and what made the difference.

Why organisations work with Glen Weyl He is the working bridge between three of the people who matter most in this debate: Vitalik Buterin on Ethereum and Web3, Jaron Lanier on AI and data, and Audrey Tang on civic technology. Senior teams get one room with the network, not three separate conversations. He co-invented Quadratic Voting and Quadratic Funding, mechanisms now used inside crypto ecosystems, civic budgets, and corporate innovation funds. Boards looking at participatory capital allocation are looking at his work, often without knowing it. He led Microsoft’s Office of the CTO work on the OpenAI relationship and now runs Microsoft Research’s Plural Technology Collaboratory. He has seen the inside of how the largest AI partnership in the world is governed, and can talk about it candidly. His book Radical Markets, written with University of Chicago law professor Eric Posner, was named an Economist Book of the Year in 2018 and changed how serious economists discuss property, voting, and antitrust in a digital economy. He works in the same language as policymakers in Taiwan, the EU, and the US Treasury, which makes him unusually useful to organisations whose AI exposure is also a regulatory exposure. Biography highlights Founder and Research Lead, Plural Technology Collaboratory, Microsoft Research. Former Political Economist and Social Technologist, Microsoft Office of the CTO, including the leadership team for the OpenAI relationship. Co-author, Radical Markets, Princeton University Press, 2018; an Economist Book of the Year. Co-author with Audrey Tang of Plurality: The Future of Collaborative Technology and Democracy, 2024. Founder, RadicalxChange Foundation; co-founder and chair, Plurality Institute; co-founder, Harvard GETTING-Plurality Research Network. Named by CoinDesk, WIRED, and Bloomberg Businessweek on their respective lists of most influential people in technology, 2018. Biography Most institutions designed for the industrial economy do not have a good answer to generative AI. Voting systems, ownership rules, antitrust law, and corporate governance were all written for a world where the most powerful entities in a room were human. Glen Weyl’s career has been a sustained attempt to redesign those institutions for a world where they are not. His 2018 book with Eric Posner, Radical Markets, was an Economist Book of the Year and forced a new conversation about property, voting, and antitrust inside serious policy circles. Out of that work came Quadratic Voting and, with Vitalik Buterin, Quadratic Funding. Both are now in operational use in civic budgets and Web3 ecosystems, including projects funded by Ethereum. At Microsoft, he sat inside the Office of the CTO during the period when the company’s relationship with OpenAI became one of the most consequential commercial arrangements in technology. He now runs the Plural Technology Collaboratory, Microsoft Research’s special project on how democratic societies function under generative AI, working with Taiwan’s Audrey Tang, with Harvard, and with civil society groups including the Collective Intelligence Project. His 2024 book with Tang, Plurality, was written openly on GitHub and translated by volunteers into more than a dozen languages, an unusual proof point that the governance ideas in it actually work in practice. For a board trying to decide what AI legitimacy means inside its own organisation, that record makes him one of the few people in the world worth bringing into the room. Key speaking topics Generative AI and democratic institutions Plurality and collaborative technology Quadratic Voting and Quadratic Funding Web3, decentralised identity, and digital ownership Antitrust and platform competition Data as labour and the economics of AI training Ideal for Boards and CEOs setting AI governance and partnership strategy Government, regulator, and central bank audiences on AI and digital policy CTOs and Chief AI Officers working on legitimacy and deployment frameworks Foundations, philanthropic capital allocators, and corporate venture funds rethinking how they fund collective goods Audience outcomes A clearer view of how AI partnerships at the scale of Microsoft and OpenAI are actually governed. A working vocabulary for Quadratic Voting, Quadratic Funding, and Plurality, with concrete examples of where each is operating. A sharper sense of where current antitrust, data, and AI regulation is heading in the US, EU, and Asia. Specific design ideas for participatory decision-making inside large organisations, not generic engagement theory.

Why organisations work with Hatem Salem Operating perspective from running an integrated communication group across Cairo and Paris since 1991, including Media Hatem Salem, Brands & Branding, Act CSR, and Global Arabian Network. Few speakers on AI in marketing have built and led the full agency stack themselves. Practical fluency in MENA consumer markets that most Western marketing speakers do not have, useful for organisations looking at brand entry, expansion, or partner work across the Arab world. Track record of building owned platforms, including Cairo Fashion Week, Cairo Mobile Film Festival, Egypt CSR Day, the International Branding Conference, and the Blue Star Award. Useful for clients thinking about brand events as a channel, not a line item. Multiple Agency of the Year awards from the International Advertising Association Egypt Chapter, including for the Smart Village and Sharm El Sheikh public service campaigns. Concrete agency credibility, not a personal-brand claim. Current focus on neuromarketing and AI in advertising creativity gives buyers a speaker who can connect behavioural science, generative tools and brand strategy in the same talk, rather than picking one lens. Biography highlights Chairman and CEO, Hatem Salem Communication Group; founder of Media Hatem Salem (1991), Brands & Branding (2000), Act CSR (2010), and Global Arabian Network (2014). Founder and President of Cairo Fashion Week, Cairo Mobile Film Festival, Egypt CSR Day, the International Branding Conference, and the Blue Star Award. Multiple Agency of the Year awards from the International Advertising Association Egypt Chapter and from the American University in Cairo. BA in Mass Communication, Cairo University; MA in Mass Communication, Press, Publicity, New Media and Cinema Science, Stendhal Grenoble 3. Former journalist and press correspondent in Paris covering European and Middle Eastern media for over five years. Has taught media, marketing, branding and advertising at Cairo University, the French University in Egypt, the British University in Egypt and the University of Grenoble. Biography The marketing function is being rebuilt twice over. AI is reshaping how creative, media and customer experience are produced, and the audience side has changed too, with attention more fragmented and brand loyalty thinner than at any point in the past two decades. Most organisations are still reasoning about this as a set of tool choices, when the real question is which parts of the marketing operation hold their shape and which get redesigned. Salem has been running marketing and communication businesses through every prior wave of this shift. He founded Media Hatem Salem in Cairo in 1991, then built out an integrated group with Brands & Branding, Act CSR, and the Global Arabian Network, working across above the line, below the line and through the line channels for clients across Egypt and the wider Arab market. The group has earned multiple Agency of the Year honours from the International Advertising Association Egypt Chapter, including for the Smart Village and Sharm El Sheikh campaigns. Alongside the agency work, he has built owned brand platforms that operate as commercial assets in their own right. Cairo Fashion Week, Cairo Mobile Film Festival, Egypt CSR Day, the International Branding Conference and the Blue Star Award all sit inside the group, giving him a working view of brand events as a channel rather than a marketing line item. Earlier in his career he worked as a Paris-based press correspondent covering European and Middle Eastern media, and held research and teaching posts at Stendhal Grenoble 3, Cairo University, the French University in Egypt, and the British University in Egypt. His current work focuses on neuromarketing, AI in advertising creativity, AI in event management, and the future of media, cinema and social platforms. The connecting thread is operational: how generative tools, behavioural science and experience design change what marketing teams actually produce, and what stays human. Key speaking topics Neuromarketing and consumer behaviour AI in advertising and creative production AI in marketing and customer experience Brand strategy in MENA and emerging markets Event platforms as brand assets The future of media, cinema and social platforms Corporate social responsibility and brand reputation Ideal for CMOs, brand directors and marketing leadership teams rebuilding the marketing operating model around AI. Boards and executive teams of consumer brands entering or scaling in MENA and the Arab market. Heads of communications, customer experience and creative agencies working through generative AI integration. Event, sponsorship and brand partnership leads rethinking the role of owned platforms. Audience outcomes A clearer view of which parts of the marketing operation are most exposed to AI redesign, and which parts hold. Working examples of neuromarketing and behavioural science applied to brand, advertising and event work. A practitioner read on the MENA market that most Western marketing voices cannot provide. A more concrete sense of how owned brand platforms function as a commercial channel. Sharper questions for CMOs and agency partners on AI in creative production, personalisation and customer experience.

Why organisations work with Chris Baréz-Brown Twenty-five years working the commercial creativity brief as an operator, first agency-side and then running his own firm. The view is from inside the work, not from a research perch. Five Penguin titles set out a coherent published thesis on creativity as a learnable behaviour, so buyers can read the argument before booking the room. His Unilever programme was written up in Harvard Business Review, a rare credential in this territory. He ships a behaviour-change tool with the keynote. TiO and the Elvis Energy Lab let the room run the method the next morning, not just remember the speech. A repeat-booking record on the brand side that other creativity speakers don’t match. Biography highlights Founder of Upping Your Elvis, a creativity and energy consultancy working with global brands. Former director at innovation consultancy ?What If!, leading offices in London, New York and Sydney. Author of five Penguin books: Shine, Wake Up!, Free!, How to Have Kick-Ass Ideas, and Upping Your Elvis. Penguin’s bestselling author in 2014. Creator of TiO, a workplace mental wellbeing app with research from the University of Bristol. Featured in Harvard Business Review for the impact of his work with Unilever. Media appearances include the BBC, The Guardian, The Sunday Times, Fast Company and Calm. Biography Most creativity programmes inside large organisations fail at the same point. The room leaves energised, the workstreams revert, and within a quarter the operating model has absorbed the change. The problem is rarely a shortage of ideas. It is the absence of a daily practice that lets ordinary employees produce original work under commercial pressure. This is the territory Chris Baréz-Brown has worked in for twenty-five years. He spent over a decade as a director at ?What If!, the innovation consultancy, running the business across London, New York and Sydney before founding Upping Your Elvis in 2010. The premise of the firm is that human energy, not strategy decks, is the variable that determines whether a creative culture survives contact with the operating model. His five Penguin titles, including the bestseller Upping Your Elvis, set out a body of practice that treats creativity as a learnable behaviour rather than a personality trait. The work has run inside Nike, Coca-Cola, Diageo, Unilever, Roche, Microsoft and the WPP agency network on the brand side, with Harvard Business Review featuring the impact of the Unilever programme. What sets the offer apart from a standard creativity keynote is the post-event mechanism. Through TiO, an app developed with research from the University of Bristol, and the Elvis Energy Lab, audiences leave with a method they can run themselves. The thesis underneath all of it is commercial: brave thinking is a function of human state, and human state can be designed for. Key speaking topics Commercial creativity and innovation practice Energy management and human performance at work Mental and emotional wellbeing in high-pressure roles Leadership of creative teams Behaviour change and habit design inside organisations Brand-side innovation case studies Ideal for CMOs and brand leaders looking to lift creative output across marketing organisations Heads of innovation and R&D in consumer-facing businesses Senior HR and people leaders responsible for engagement and wellbeing strategy Leadership offsites where the brief is renewal of energy and creative confidence, not a strategy refresh Audience outcomes A working definition of creativity as daily practice, not occasional inspiration Specific behavioural tools, including TiO, that audiences can use the next morning A sharper read on how their own energy state is shaping the quality of their commercial decisions Case material on what holds up when a creative culture meets the operating model

Why organisations work with Dorothée Töreki She has run digital transformation from the inside. Eleven years at IBM Germany and a Director of Digitalisation role at the Boysen Group give her a working understanding of how AI and digital tools actually land in industrial and corporate environments. She teaches the same material she presents on stage. Her part-time lectureship at Duale Hochschule Heidenheim covers blockchain and generative AI, which keeps the content close to the underlying mechanics rather than the marketing layer. She is one of the few German-language voices who can move an audience from technology scepticism to active engagement, in both English and German, without simplifying the substance. Her work spans the connected stack: generative AI, blockchain, Web 3.0, the Internet of Things and human-machine collaboration. That breadth lets her show executives where today’s pilots are pointing. Biography highlights Eleven years at IBM Germany in roles spanning Digital Advisor, Competitive Leader and Digital Workplace Consultant. Former Director of Digitalisation at the Boysen Group, leading cultural transformation. Founder of Denkräume im Digitalen, established 2019. Part-time lecturer in blockchain and generative AI at Duale Hochschule Heidenheim. LinkedIn Top Voice DACH 2018 and Best of IBM 2016. Co-author for Springer Gabler on generative AI and digitalisation themes. Biography Most German industrial firms can describe what generative AI is. Far fewer can describe what it changes inside their operating model. That gap, between technical literacy and operating capability, is the territory Dorothée Töreki has worked in for two decades. Her route into the subject is unusual. She trained as a civil engineer and worked on infrastructure projects including the ICE rail link between Frankfurt and Cologne, before moving into information technology. Eleven years at IBM Germany followed, in roles that ran from digital workplace consulting to competitive analysis on cloud and AI. As Director of Digitalisation at the Boysen Group, she carried that perspective into an industrial automotive supplier, designing the cultural side of digital change. In 2019 she founded Denkräume im Digitalen to focus on executive education and keynotes. The body of work spans generative AI, blockchain, Web 3.0 and human-machine collaboration. She teaches the same material at Duale Hochschule Heidenheim, which gives the content a level of technical detail most keynote speakers cannot match. Springer Gabler publishes her as a contributing author on generative AI and digital business. She is recognised as a LinkedIn Top Voice DACH and was named Best of IBM in 2016. Her delivery, in German or English, is built on turning abstract technology into specific operational consequence: what changes for marketing, for service operations, for the workplace, for the way decisions get made. Key speaking topics Generative AI in business Digital transformation in industrial organisations Blockchain and Web 3.0 Human-machine collaboration Future of work and digital workplace Internet of Things and Economy of Things Cultural change in technology adoption Ideal for CIOs, CDOs and heads of digital transformation in industrial and B2B firms. Executive committees and boards setting AI strategy. Marketing, sales and customer experience leadership teams. German-speaking corporate audiences seeking technical depth without losing accessibility. Audience outcomes A working picture of where generative AI changes specific business functions, not a generic technology overview. Clear language for the cultural and organisational shifts that decide whether digital pilots scale. A more precise read on adjacent technologies such as blockchain, Web 3.0 and IoT, and how they connect to AI strategy. The confidence to engage rather than retreat from the next wave of technology decisions.

Why organisations work with Ramy Nassar He brings a published, structured method for AI product design from idea to launch, set out in the AI Product Design Handbook and used by enterprise teams who need a repeatable process rather than another inspiration deck. He has run innovation inside Mattel and led design and strategy at Architech for Apple, Air Canada, CIBC, Facebook and Rogers, so the operational reality of shipping new products inside large organisations is in the room. His work separates “AI Now, Next and Never,” giving boards a defensible position on what to deploy, what to wait on, and where to draw governance lines. He teaches design thinking and innovation at McMaster University and Toronto Metropolitan University, and executive programmes at Schulich ExecEd, which keeps the frameworks tested against working leaders. Client engagements span Apple, TD Bank, TELUS, Verizon, New Balance and the Government of Canada, covering both regulated and consumer environments. Biography highlights Author, AI Product Design Handbook Former Head of Innovation, Mattel, where he launched the company’s first innovation lab Former Managing Director, Design and Strategy, Architech Founder, 1000 Days Out, advisory practice on AI and emerging technology Faculty: McMaster University, Toronto Metropolitan University, Schulich ExecEd at York University Featured by CPA Canada at The ONE national conference; speaker at FITC, IxDA, FWD50 and World Usability Congress Biography Most AI projects inside large organisations have the same shape. A pilot ships, attention moves on, and the operating model does not change. Boards then have to decide whether the next round of spend should go into more experiments or into the harder work of getting AI into the product and into the workflow. That is the decision Ramy Nassar is built to inform. The AI Product Design Handbook sets out a repeatable process for taking AI products from idea to launch, with explicit attention to user trust, transparency and governance. It is used by product and design leaders who need a method, not a manifesto. The argument is grounded in his time as Head of Innovation at Mattel, where he launched the company’s first innovation lab and led emerging-technology work for Barbie and Hot Wheels, and earlier as Managing Director of Design and Strategy at Architech, where he ran client work for Apple, Air Canada, CIBC, Facebook and Rogers. Through 1000 Days Out he advises senior teams at Apple, TD Bank, TELUS, Verizon, New Balance and the Government of Canada on AI adoption, strategic foresight and product strategy. His framing of “AI Now, Next and Never” is designed for boards that need to commit capital and set governance lines at the same time, and his strategic foresight work gives leaders a structured way to test decisions against multiple long-range scenarios. Faculty roles at McMaster University, Toronto Metropolitan University and Schulich ExecEd at York University keep the frameworks tested against working executives. CPA Canada featured him at The ONE national conference on turning insights into measurable impact, and his international speaking includes FITC, IxDA, FWD50 and the World Usability Congress. Key speaking topics Artificial intelligence adoption and product design Responsible AI and governance Strategic foresight and scenario planning Innovation strategy Emerging technology and exponential change Digital product and customer experience design Ideal for Boards and C-suite teams setting AI investment and governance policy Chief Product Officers, Chief Design Officers and Chief Innovation Officers moving from pilots to deployed AI Heads of Strategy and corporate development running scenario planning under technology uncertainty Public-sector leaders shaping responsible AI policy and procurement Audience outcomes A defensible “now, next, never” view of where to deploy AI, where to wait, and where to refuse A structured method for taking AI features from concept to launch with governance built in Sharper foresight tools for testing strategy against multiple long-range scenarios Concrete language for communicating AI risk, ethics and product trade-offs to non-technical executives and customers

Why organisations work with Aric Dromi Nine years as an in-house Futurologist at Volvo Cars gives him an operator’s view of how a global manufacturer actually absorbs autonomous, electric and connected technology, not a consultant’s slide on it. He works across the same problem from three angles, corporate strategy, government policy and civic infrastructure, which is unusual in technology foresight and useful when a brief touches more than one of them. Founder of TEMPUS.MOTU and advisory board member at NTT Innovation Institute and UNLEASH, with a network that spans telecoms, mobility, energy and the UN Sustainable Development Goals agenda. Pushes against deck-driven strategy. His stated rule, that any strategy worth executing should fit on a napkin, lands well with executives tired of frameworks that do not survive contact with the operating business. Comfortable in uncomfortable territory. He frames himself as a “professional troublemaker” and is booked for sessions where leadership wants their assumptions stress-tested, not validated. Biography highlights Nine-year tenure as in-house Futurologist at Volvo Cars, advising on autonomous, electric and connected vehicle strategy. Founder of TEMPUS.MOTU, a strategic advisory and think tank serving corporate and public-sector clients. Advisory board, NTT Innovation Institute, the corporate research arm of NTT Group. Innovation Advisory Board, UNLEASH, the global innovation lab built around the UN Sustainable Development Goals. Earlier roles at Ericsson, Microsoft and Cellcom, where he was Chief Knowledge Officer. Author of The Intellectual Rage and The Prophet, plus further titles published under the pen name D.B. Solomon. Biography Volvo did not hire a futurologist for nine years to predict the next car. It hired one to help the leadership team work out what a car company even is once mobility becomes autonomous, electric and connected. That brief, sustained over almost a decade inside one of Europe’s most identifiable industrial brands, is the foundation of how Aric Dromi thinks. He now runs TEMPUS.MOTU, a strategic advisory and think tank that takes the same posture into other sectors. The work spans corporate strategy, government policy and city-scale infrastructure, with engagements that have included clients such as Mastercard, Siemens, Volkswagen, Telefonica, the World Bank and the IFC, alongside government work in Kazakhstan and Moscow city. His public positions reflect the same range. He sits on the advisory board of NTT Innovation Institute, the research arm of one of the world’s largest telecoms groups, and on the Innovation Advisory Board of UNLEASH, the global lab built around the UN Sustainable Development Goals. The point of those affiliations is not credentialing. It is access to the actual conversations where technology, capital and policy are being negotiated. Dromi is direct about what he is for and what he is against. He calls himself a professional troublemaker, writes books that read more like critiques than playbooks, and tells executive audiences that any strategy worth doing should fit on a napkin. Leaders book him when they want their assumptions broken in a room where it still costs less than breaking them in the market. Key speaking topics AI, automation and the future of work Autonomous and connected mobility Smart cities and urban infrastructure Data, privacy and digital governance Strategic foresight under exponential change Innovation strategy and corporate transformation Geopolitics of technology Ideal for Boards and CEOs of industrial, mobility and energy businesses are confronting AI and automation as a strategy question, not an IT one. CSOs, CIOs and heads of innovation are responsible for translating foresight into operating decisions. Government and city leaders are working on smart-city, mobility and digital infrastructure programmes. Executive offsites and leadership summits where the brief is to break orthodoxies, not confirm them. Audience outcomes A clearer view of how AI, automation and connected systems will reshape the audience’s specific industry, not technology in general. Sharper questions for the next strategy cycle, framed around capability, governance and societal licence to operate. A working sense of where corporate, policy and civic decisions intersect, and where leaders are exposed when they assume they do not. Confidence to retire foresight tools that no longer survive contact with the operating business. A direct, sometimes uncomfortable challenge to assumptions the leadership team has stopped questioning.