Leadership speakers

Why organisations work with Darren Hardy He has run the operating seat, not just studied it. He led SUCCESS magazine as publisher and founding editor for eight years and built businesses before that, so the material lands with founders and CEOs rather than feeling like borrowed theory. The Compound Effect gives audiences a single, durable mental model for how small daily choices become outsized business outcomes. It survives long after the keynote ends, which is what organisations actually pay for. His 2016 Master of Influence award from the National Speakers Association places him in a lineage of fewer than a dozen people, alongside Jim Rohn, Zig Ziglar and Brian Tracy. Few current keynote speakers carry that specific credential. He has spent two decades interviewing the operators behind large companies, including Richard Branson, Howard Schultz and Jack Welch, and brings those case studies into rooms without name-dropping for its own sake. DarrenDaily gives him a live, ongoing feedback loop with hundreds of thousands of high-performers, so the content is stress-tested against what is actually working in the field rather than recycled from a book written years ago. Biography highlights New York Times and Wall Street Journal bestselling author of The Compound Effect, The Entrepreneur Roller Coaster and Living Your Best Year Ever. Publisher and Founding Editor of SUCCESS magazine, 2007 to 2015. National Speakers Association Master of Influence Award, 2016. Former executive producer of The People’s Network and chairman of The Success Training Network. Founder of DarrenDaily, a daily mentoring platform for entrepreneurs and executives. Has interviewed leaders including Richard Branson, Howard Schultz, Jack Welch and Steve Wynn. Biography Most performance problems in founder-led businesses are not strategy problems. They are execution problems dressed up as strategy problems, and they compound quietly until a growth plan stalls. Darren Hardy has spent twenty-five years working on the side of that equation that boards rarely discuss directly: the daily habits, operating rhythms and personal disciplines that separate the operators who build something lasting from the ones who do not. His argument is built from two sources. The first is his own operating career. He started his first business at eighteen and ran a company generating material annual revenue before he was thirty, before spending eight years as Publisher and Founding Editor of SUCCESS magazine, relaunching the title and running it as a business. The second is editorial. Through SUCCESS and the networks he ran before it, he interviewed a long line of senior operators, including Richard Branson, Howard Schultz, Jack Welch and Steve Wynn, and distilled what he learned into The Compound Effect, a New York Times and Wall Street Journal bestseller still in active circulation more than a decade after publication. The 2016 Master of Influence Award from the National Speakers Association is the credential that most senior buyers notice. It has gone to roughly a dozen people in the history of the profession, including Jim Rohn, Zig Ziglar and Brian Tracy, and it is not given for platform skill alone. It signals durability of ideas, something Hardy has since extended through DarrenDaily, a daily mentoring programme followed by hundreds of thousands of founders, sales leaders and executives. What a room gets from him is not motivation in the old sense. It is a specific mental model for how decisions compound, delivered by someone who has run the P&L, built the audience, and stress-tested the ideas against a live community of operators every working day. Key speaking topics Entrepreneurial performance and founder psychology Habit compounding and long-term execution discipline Leadership in fast-changing, multi-generational workplaces Productivity systems of high-performing operators Sales team performance and commercial discipline Personal leadership and daily operating rhythm Ideal for Founder-led and founder-stage businesses facing the transition from hustle to operating discipline CEOs, COOs and sales leaders running performance-driven commercial organisations Annual kick-offs, leadership offsites and sales conferences where the brief is execution, not strategy Audience outcomes A clear, durable model for how small daily choices compound into commercial outcomes A sharper view of the specific habits and rhythms that separate top operators from competent ones Case material drawn from real interviews with leaders such as Branson, Schultz and Welch, applied to the audience’s own context A concrete shift in how leaders structure their own days, weeks and quarters on returning to the business

Why organisations work with Darren Woodson A rare second-act credibility: 12 NFL seasons, 14 years on ESPN, and an operating role at a global commercial real estate firm. Leaders hear from someone who has rebuilt his expertise twice over. A specific framework for culture, not generic motivation. The “Creating Cultures of Excellence” model names four conditions a team must meet to perform at the top: hard change, honest confrontation, healthy competition and heartfelt character. First-hand authority on what high-performance environments actually feel like, drawn from a locker room that won three Super Bowls in four seasons and from twelve years inside one of the most scrutinised franchises in American sport. A practitioner’s view of reinvention. As co-founder and chairman of CounterFind, Woodson has built a venture-backed technology company from scratch, which gives him real material on entrepreneurship, founder transition and operating discipline beyond the locker room. Biography highlights Three-time Super Bowl champion (XXVII, XXVIII, XXX) with the Dallas Cowboys. Five-time Pro Bowl selection and the Cowboys’ all-time leading tackler with 1,350 career tackles. Inducted into the Dallas Cowboys Ring of Honor (2015), the Arizona Sports Hall of Fame and the Texas Sports Hall of Fame. NFL analyst at ESPN for 14 years following retirement from playing. Managing Principal at Cresa, the world’s largest occupier-only commercial real estate advisory firm. Co-founder and chairman of CounterFind, a Dallas-based technology company that uses image recognition to remove counterfeit merchandise listings from Amazon, Facebook and Instagram. Biography A team that has won three championships in four seasons is not held together by talent alone. It is held together by the willingness to have difficult conversations every day. That is the environment Darren Woodson grew up inside as a strong safety for the Dallas Cowboys, and it is the lens he brings to the leadership teams he now advises. Over twelve NFL seasons, Woodson became the Cowboys’ all-time leading tackler with 1,350 career tackles, earned five Pro Bowl selections and won Super Bowls XXVII, XXVIII and XXX. He was inducted into the Dallas Cowboys Ring of Honor in 2015 alongside the franchise’s most enduring figures. The second act has been deliberate. Fourteen years as an ESPN analyst gave Woodson a public communicator’s discipline. He then moved into commercial real estate, where he is now Managing Principal at Cresa, the only global advisory firm representing occupiers rather than landlords. In parallel, he co-founded CounterFind, a venture-backed technology company that has removed counterfeit listings worth millions from Amazon, Facebook and Instagram. His keynote work is organised around a framework he calls Creating Cultures of Excellence, built on four conditions: hard change, honest confrontation, healthy competition and heartfelt character. The argument is that average cultures avoid all four. Winning ones, in sport and in business, build the muscle to live inside them. Woodson has tested the proposition at the top of professional sport and in the rebuilding of a commercial career, and he speaks to it as a practitioner. Key speaking topics Building cultures of excellence Leadership and team performance under pressure Change management and organisational transformation Resilience and reinvention Allyship and crucial conversations Entrepreneurship and second-career leadership Ideal for C-suite leadership teams are setting cultural standards for their next operating cycle Sales kickoffs and commercial leadership offsites CHROs and people leaders running culture transformation programmes Board and partner meetings at professional services firms Audience outcomes A clear four-part test for whether their team is genuinely competing or quietly settling Practical language for having the honest conversations leaders most often avoid A perspective on reinvention drawn from someone who has rebuilt his career twice Conviction that culture is built through specific behaviours, not slogans

Why organisations work with Sir Dave Brailsford His named “aggregation of marginal gains” framework is documented in the Harvard Business Review and has been formally referenced beyond sport – including in UK government education policy – giving it cross-sector credibility that sports performance anecdotes alone do not carry. British Cycling under his direction won eight Olympic golds at Beijing and eight more at London. The results are publicly verifiable, tracked to a specific method, and not attributable to a single talented athlete – which is precisely the argument he makes to senior leaders. He built Team Sky from scratch in a sport where no British rider had ever won the Tour de France, then guided three different British riders to six victories in seven years. The case is not that he managed winners – it is that he built the system that produced them. His MBA from Sheffield Hallam University and degree in Sports Science and Psychology mean his performance framework connects explicitly to business concepts leaders already know – including Kaizen and continuous improvement theory – but tested in conditions of measurable outcomes and full public scrutiny. As Director of Sport at INEOS, he has applied his performance architecture across multiple elite sport organisations and disciplines, testing where the method transfers and where it meets its limits – giving his cross-context perspective a rigour that pure sporting nostalgia does not. Biography highlights Performance Director, British Cycling, 2003-2014; Great Britain led the Olympic cycling medal table at both Beijing 2008 (8 golds) and London 2012 (8 golds) under his direction Founding Team Principal, Team Sky (2010), later INEOS Grenadiers; the team won six Tour de France titles in seven years, with Bradley Wiggins, Chris Froome, and Geraint Thomas Knighted in 2013, Queen’s New Year Honours, for services to cycling and the London 2012 Olympic and Paralympic Games Featured in Harvard Business Review (October 2015): “How 1% Performance Improvements Led to Olympic Gold” BSc Sport and Exercise Sciences and Psychology, Chester College of Higher Education; MBA, Sheffield Hallam University BBC Sports Personality of the Year – Coach Award (referenced across multiple bureau profiles for the 2008 and 2012 successes); inducted into the British Cycling Hall of Fame Director of Sport, INEOS, from December 2021 Biography British Cycling in 2003 was a programme with one Olympic gold medal to its name in 76 years. Dave Brailsford arrived as Performance Director that year, bringing an MBA from Sheffield Hallam University and a degree in Sports Science and Psychology to a discipline that had been managed largely on instinct. Within five years, the team won eight gold medals at the Beijing Olympics. The method he named the aggregation of marginal gains was built on a simple logic. Break down every element that contributes to performance, improve each by one per cent, and the compound effect becomes significant. In a Harvard Business Review interview in 2015, he described the underlying architecture as three Podium Principles – strategy, human performance rooted in behavioural psychology, and continuous improvement. The framework was designed to be systematic, not inspirational. He founded Team Sky as Team Principal in 2010, in a sport where no British rider had ever won the Tour de France. The team produced six Tour victories in seven years, each achieved by a different British rider. It became one of the most closely documented examples of system-driven, sustained performance in elite sport. Brailsford was knighted in 2013 for services to cycling and the London 2012 Olympic and Paralympic Games. He was appointed Director of Sport at INEOS in 2021, extending his performance framework across multiple elite sport organisations. His argument to senior leaders has remained consistent: the distance between ambition and execution is almost always a systems problem, and systems can be designed. Key speaking topics Aggregation of marginal gains High-performance leadership systems Performance standards and organisational culture Continuous improvement at scale Building and governing elite teams Translating elite sport architecture to organisational contexts Ideal for CEOs and senior executive teams responsible for sustained organisational performance Boards and transformation leads working on closing the gap between strategic ambition and consistent execution Leadership development programmes seeking a systems-level, evidence-based framework for high performance Organisations undergoing significant performance reset, where standards, accountability, and culture are being rebuilt Audience outcomes A working understanding of the aggregation of marginal gains as a leadership framework – what it actually requires from an organisation, not just as a motivational concept A replicable architecture for the Podium Principles (strategy, human performance, continuous improvement) and how they apply outside elite sport A more precise language for the relationship between leadership standards, organisational culture, and consistent execution Specific insight into the limits of talent-based thinking and the structural advantages of systems-based approaches to performance A reference case for how a performance transformation is engineered, with results that are publicly documented and directly traceable to method

About Dave Trott Dave’s passion for creativity and advertising started in the ’70s when he worked for John Webster at BMP, who has won more advertising awards than anyone else in history. He worked his way to Deputy Creative Director, then left in 1980 to start his own agency, Gold Greenlees Trott. His time at BMP certainly stood him in good stead when Gold Greenlees Trott won Best Agency in the UK by Campaign magazine in their first year, followed four years later by Best Agency in the World by Ad Age magazine, New York. Current/Past Positions and Roles Consultant Joint Founder, Bainsfair Sharkey Trott Joint Founder, WTCS Chairman, The Gate Founder, D&AD Advertising Concepts Workshops Founder, Gold Greenlees Trott Deputy Creative Director, BMP Awards, Accolades, Achievements, Honours D&AD President’s Award for Lifetime Achievement Lifetime Achievement Award from The Creative Circle Lifetime Achievement Award from The Marketing Society Lifetime Achievement Award from The Scottish Advertising Association Speaking Topics Creativity Advertising Lateral Thinking Publications Dave has written six books exploring creativity, communication, and problem-solving: Creative Mischief Predatory Thinking 1+1=3 Creative Blindness The Power of Ignorance Crossover Creativity

Why organisations work with Dave Ulrich The four-domain architecture of human capability, talent, leadership, organisation, and the HR function, is Ulrich’s own framework. It gives business and HR leaders a single integrated taxonomy for what is otherwise a sprawl of disconnected people and organisation initiatives, and a structured way to decide which investments will actually move stakeholder outcomes. The Human Resource Competency Study, now in its eighth round across 35 years, has cumulatively drawn on more than 100,000 respondents. Round 7 produced the headline finding that organisational capability has four times the business impact of individual talent. Round 8 sharpens the picture: HR department capability and the organisational capabilities HR helps build have six to eight times the business impact of individual HR competencies. Ulrich brings these findings into the room directly, not via a citation. Ulrich is the originator of the HR Business Partner model that most large organisations still operate today. Engaging him is not external validation of the existing model. It is access to the next-generation architecture, including the Organization Guidance System diagnostic that has now been run inside more than 500 organisations. The Leadership Capital Index reframes leadership quality as a measurable asset that investors and boards can rate the way Moody’s rates credit. For boards under increasing pressure to disclose human capital substance, not narrative, this is one of the few frameworks built explicitly for that conversation. Induction into the Thinkers50 Hall of Fame, alongside HR Magazine’s «father of modern HR» designation and recognition as the most influential HR thinker of the decade, places him among the small group of figures who have demonstrably shaped a field rather than contributed to one. Biography highlights Rensis Likert Professor Emeritus, Ross School of Business, University of Michigan Co-founder and partner, The RBL Group Author of more than 30 books including Human Resource Champions (Harvard Business School Press, 1997), The Leadership Capital Index (Berrett-Koehler, 2015), Victory Through Organization (McGraw-Hill, 2017), and Reinventing the Organization (Harvard Business Review Press, 2019) Editor, Human Resource Management journal, 1990 to 1999; Distinguished Fellow, National Academy of Human Resources Inducted into the Thinkers50 Hall of Fame, 2017; HR Magazine Lifetime Achievement Award, 2012, source of the «father of modern HR» designation; named most influential HR thinker of the decade by HR Magazine Lead architect of the Human Resource Competency Study (eight rounds, 35-plus years, more than 100,000 cumulative respondents) and the Organization Guidance System diagnostic (more than 500 organisations) Active global platform: more than 400,000 LinkedIn followers and a weekly newsletter with more than 230,000 subscribers, with weekly posts routinely reaching 50,000 to 70,000 views Biography HR is not about HR. The phrase is Ulrich’s own. It captures the through-line of three decades of work: that the HR function exists to deliver value to every stakeholder the organisation touches, not to perfect its own processes. Employees and executives inside. Customers, investors, and communities outside. The discipline he calls human capability is the architecture that connects them. That architecture has four domains, each backed by its own research base. Talent covers how organisations acquire, develop, and retain full contributors, now framed by Ulrich as Talent Advantage = AI × HI, artificial intelligence multiplied by human ingenuity. Organisation treats the company as a set of capabilities: agility, culture, innovation, strategic clarity, collaboration, and customer connection. These can be prioritised through the Organization Guidance System, now deployed in more than 500 companies. Leadership draws on the Leadership Code research with more than 30,000 respondents, and on the Leadership Capital Index, which gives boards and investors a measurable framework for leadership quality. The HR function rests on the 35-year Human Resource Competency Study, with more than 100,000 cumulative respondents, and shapes the operating models, practices, and competencies HR uses today. The practical consequences of this work have shaped how HR is organised. Human Resource Champions (1997) introduced the four-role model, strategic partner, change agent, administrative expert, and employee champion, that became the template for HR business partnering inside Fortune 500 organisations. The Leadership Capital Index (2015) made the case that leadership quality can be rated the way credit is rated. Victory Through Organization (2017) was the empirical headline: organisational capability has roughly four times the business impact of individual talent. Round 8 of the HRCS sharpens that further: the HR department and the organisational capabilities it helps build have six to eight times the business impact of individual HR competencies. Ulrich is the Rensis Likert Professor Emeritus at the Ross School of Business, University of Michigan, and a partner at The RBL Group. He has worked with more than half of the Fortune 200 across more than 80 countries. He was inducted into the Thinkers50 Hall of Fame in 2017, and was named «father of modern HR» by HR Magazine in its 2012 Lifetime Achievement Award. His weekly LinkedIn posts reach more than 400,000 followers and 230,000 newsletter subscribers. That audience is how much of the global HR and business community engages with his current work in real time. Key speaking topics Stakeholder value through human capability The four domains of HR: talent, leadership, organisation, and the HR function HR transformation and the next-generation HR Business Partner model Organisational capability as competitive advantage Leadership Capital Index and leadership as a board-level asset The HR inflection point: AI, analytics, and the future of the HR function Culture transformation and organisational design Ideal for CEOs and executive teams looking for a single integrated language across talent, leadership, organisational capability, and the HR function CHROs and senior HR teams whose remit now spans stakeholder outcomes across employees, customers, investors, and communities Boards and investors who need a measurable framework for the human capability behind market value Transformation leads redesigning the HR operating model and the cross-functional accountabilities that sit alongside it across business leaders, HR, and employees Audience outcomes The four-domain human capability framework as a single integrated language for talent, leadership, organisation, and HR investment, replacing the disconnected list of HR programmes most teams are working from The empirical case for why organisational and capability investments outperform individual talent investments, drawn directly from HRCS and OGS findings A diagnostic logic for deciding which human capability investments will move customer share, investor confidence, and community standing, not just employee engagement scores A practical model for measuring leadership quality that can be defended in an investor or board conversation A clear position from which CHROs and CEOs can present HR as a leading indicator of business performance rather than a lagging cost

Why organisations work with David Atkins Twenty-two years commanding New York State Police operations across Westchester County, including a Ground Zero deployment and incident command at the 2020 US Open at Winged Foot, give him direct authority on decision-making when the stakes are real New York State Trooper of the Year (2003) and New York State Investigator of the Year (2007) are named credentials from a credible body, not bureau adjectives The “One Decision Away” framework gives audiences a structured Assess, Address, Act sequence they can apply the next morning, not a story without a takeaway He pairs command experience with a documented commercial track record, having built a 1,400-person direct sales organisation into the top 0.5% of his company, which lets him speak credibly to sales floors as well as leadership rooms Biography highlights Retired Captain, New York State Police, 22 years of service Commanded all NYSP operations for Westchester County, overseeing reported 400,000 to 500,000 annual 911 calls New York State Trooper of the Year, 2003 New York State Investigator of the Year, 2007 Ground Zero first responder, 11 September 2001 Incident Commander, 2020 USGA US Open at Winged Foot Golf Club Author, “The Leveled Up Life: The No Excuse Blueprint to Live Up to Your Fullest Potential” Biography Most leadership content about pressure is written by people who have read about it. Atkins commanded New York State Police operations for Westchester County for more than two decades, with reported call volumes of close to half a million 911 incidents a year. The decisions were live, the consequences immediate, and the audience for those decisions was the public. That operational record sits behind his keynote work. He was a Ground Zero first responder on 11 September 2001, ran undercover units against organised crime and trafficking, and served as Incident Commander for the 2020 US Open at Winged Foot Golf Club. He was named New York State Trooper of the Year in 2003 and New York State Investigator of the Year in 2007. After retiring from law enforcement, Atkins built a 1,400-person international direct sales organisation through Beachbody, reaching the top 0.5% of the company by earnings. The commercial track record matters because it shows the same decision-making pattern applied outside a command environment, which is why sales and revenue audiences book him alongside leadership programmes. His book, “The Leveled Up Life: The No Excuse Blueprint to Live Up to Your Fullest Potential”, sets out the “One Decision Away” framework he uses on stage: Assess the single decision creating maximum momentum, Address the obstacle, Act with public commitment. The framework is the through-line buyers can point to when they need a keynote that leaves a structured takeaway rather than an emotional one. Key speaking topics Decision-making under pressure Resilience and stress management Leadership in high-stakes environments Sales performance and direct selling discipline Personal accountability and the “One Decision Away” framework First responder leadership lessons Ideal for Sales kick-offs and revenue conferences looking for credibility on personal performance Leadership programmes for line managers and frontline supervisors who carry decision risk First responder, healthcare and public safety audiences HR, talent and SHRM-style audiences focused on resilience and engagement Audience outcomes A named decision-making sequence (Assess, Address, Act) audiences can take into the next working week Concrete examples of command-level decision-making from policing, 9/11 response and major event security A reframed view of what counts as an “excuse” inside their own teams Practical language for talking about composure and accountability without slipping into wellness clichés

Why organisations work with David Brabham He has won the 24 Hours of Le Mans outright, a 24-hour team sport where one weak link across 60 people ends the race. That is a different reference point to draw on than a pure individual-sport narrative. He is the only driver in the history of the American Le Mans Series to win races and take pole positions in all four competitive classes, a credential that signals adaptability across very different cars, teams, and race formats. He carries the Brabham name through three operating contexts: driver for the family F1 team, overall Le Mans winner for Peugeot, and founder of Brabham Automotive. Audiences get sport, corporate, and entrepreneurial perspectives from one speaker. He stayed in the car at Simtek in 1994 after the death of his team mate Roland Ratzenberger at Imola. When he speaks about composure under pressure, the source material is direct. He is comfortable in after-dinner and hosted formats as well as keynotes, which gives event teams flexibility on how to place him in a programme. Biography highlights Overall winner, 2009 24 Hours of Le Mans, with Peugeot (908 HDi FAP), co-driving with Alexander Wurz and Marc Gene. Le Mans GT1 class winner in 2007 and 2008 with Aston Martin Racing (DBR9). American Le Mans Series LMP champion, 2009 and 2010, with Patron Highcroft Racing and Acura. Formula One driver with Brabham (1990) and Simtek (1994); team mate to Roland Ratzenberger. Japanese GT Championship winner, 1996. Bathurst 1000 winner, 1997. Founder of Brabham Automotive and the BT62 track car, launched in London in 2018. Member of the British Racing Drivers’ Club. Patron of the UK cancer charity Hope for Tomorrow. Biography Le Mans is a 24-hour race with roughly 60 people behind every car and a failure rate that runs close to half the grid. Winning it outright once is a career. David Brabham did it in 2009, with Peugeot, having already taken the GT1 class twice in the two previous years with Aston Martin. The pattern underneath those results is the story he brings to corporate audiences. He is the only driver in the history of the American Le Mans Series to have won races and taken poles in all four classes, from prototype to production GT. Back-to-back ALMS titles in 2009 and 2010 with Patron Highcroft and Acura came in a series where small execution advantages decide seasons. Consistency at that level is a team capability, not a personal one, and he talks about it that way. The wider career sharpens the material. He drove in Formula One for his family team in 1990 and for Simtek in 1994, where he lost team mate Roland Ratzenberger at Imola and continued to race the rest of the season. Later he built Brabham Automotive around the BT62 and launched it publicly in London in 2018, carrying the family brand into its own manufacturing business. For senior audiences the value is practical. He can describe, from the cockpit and the pit wall, how elite teams handle risk, prepare for conditions they cannot control, and recover when something goes wrong mid-race. The references are specific, named, and drawn from the highest level of professional motorsport. Key speaking topics High-performance teamwork Decision-making under pressure Leadership in competitive environments Resilience and focus after setbacks Brand building and heritage Preparation and execution at elite level Ideal for Senior leadership teams looking at how elite performance environments coordinate under pressure Sales and commercial leadership meetings focused on consistency of execution Automotive, engineering, and manufacturing organisations with technical workforces Annual conferences and after-dinner programmes where event teams want a credible non-business voice in the room Audience outcomes A clear picture of how a 60-person team wins a 24-hour race, and which of those mechanics transfer to a corporate setting Specific examples of how elite drivers prepare for conditions they cannot control on the day A direct account of composure and continuity after a team loss, from someone who lived it in 1994 A different vocabulary for talking about risk, handover, and recovery inside a business

Why organisations work with David Brownlee Practical playbooks aimed at the frontline rep and the floor manager, not the boardroom. The content is built to be used on Monday morning, not filed in a strategy deck. Cross-sector range: the same core method has been delivered inside Harley-Davidson, McDonald’s, HP, Oakley, Google and LinkedIn, which is unusual in customer-service speaking. A named book with a commercial publisher (Morgan James) and a defined method, the Rockstar Customer Service Training Program, that organisations can extend beyond a single keynote. Direct lineage from Tony Robbins coaching, which shows in the delivery: high-energy, audience-driving, designed to land with sales floors and service teams rather than analysts. Concrete techniques on the two things service teams ask for most: building rapport in the first 30 seconds of a call, and recovering an upset customer without escalating cost. Biography highlights CEO of The Brownlee Group Consulting and founder of the Rockstar Customer Service Training Program. Author of “Rockstar Service. Rockstar Profits” (Morgan James Publishing) and “Customer Service Success: The 6 Keys To Deliver A World-Class Experience”. Former business coach and seminar leader for Tony Robbins, with more than 7,500 one-on-one coaching sessions on record. Clients include Harley-Davidson, HP, Oakley, McDonald’s, Google and LinkedIn, with testimonials from named executives at each. Featured in Time, People and Success magazines, and across ABC, NBC, ESPN and CBS. LinkedIn Learning instructor with courses on customer service, remote work and leadership. Biography The cost of poor customer service is rarely on a single line in a P&L. It shows up as churn, refund volume, escalations to senior management, and the slow erosion of repeat business that quietly resets the cost of acquisition. David Brownlee built a career around the part of that problem leaders can actually move: the behaviour of the person on the phone, in the showroom, behind the counter. He is CEO of The Brownlee Group and the founder of the Rockstar Customer Service Training Program. His book “Rockstar Service. Rockstar Profits”, published by Morgan James, sets out a method for building rapport quickly, handling unhappy customers without inflating the resolution cost, and turning routine transactions into repeat ones. A second title, “Customer Service Success”, extends the same logic into a six-key framework for service operations. Earlier in his career he worked as a business coach and seminar leader inside Tony Robbins’ organisation, and that delivery DNA is visible in the work. The keynotes are practical and high-energy, and they are designed to be used the next day by the people who actually serve customers. His client base spans Harley-Davidson, McDonald’s, HP, Oakley, Google and LinkedIn, with named executive testimonials from each. For organisations whose growth depends on frontline behaviour rather than abstract strategy, his contribution is straightforward: a structured, repeatable way to make service interactions a source of revenue rather than a cost line. Key speaking topics Customer service excellence Customer experience and retention Sales rapport and communication Frontline team training Leadership of service organisations Peak performance for sales teams Ideal for Heads of customer service, contact centre directors and operations leaders Sales leaders running B2C and dealer-network teams Franchise and multi-site service businesses (retail, hospitality, automotive, restaurants) Sales and customer-service kick-off events for frontline staff and their managers Audience outcomes A specific method for building rapport with a customer in 30 seconds or less. A repeatable approach to handling upset customers that lowers escalation and refund costs. Sharper distinction between what drives short-term satisfaction and what drives repeat purchase. A shared service language that managers and frontline staff can use after the event. Practical talking points to take into the next team huddle or sales meeting.

Why organisations work with David Coulthard He brings direct operational experience from three distinct Formula One team environments – Williams, McLaren, and Red Bull – across 15 seasons and 247 races. Most high-performance speakers have one team’s frame of reference. Coulthard has three, including a championship-contending team and an ambitious start-up that became the sport’s dominant force. The Winning Formula (2018, Sunday Times bestseller) is not a memoir retooled as a business book. It is a structured framework – drawing on F1 systems from pit-stop execution to real-time data decision-making – that gives corporate audiences a model to work with, not just a story to enjoy. His post-career record as co-founder of Whisper Films (Channel 4’s F1 production partner) and Velocity Experience means he has built commercial organisations and navigated partnership and governance structures. His leadership perspective is active, not historical. As President of the British Racing Drivers’ Club – the body that owns and governs Silverstone Circuit – he holds a current institutional role at the centre of elite motorsport. He is engaged with the governance and structural challenges of the sport today, not frozen at the moment he retired. His co-founding of More than Equal, a data-led programme to accelerate elite female racing drivers toward Formula One, gives him a credible and specific point of view on inclusive performance cultures – not as a topic layered on, but as something he is actively building. Biography highlights 13 Formula One Grand Prix victories across 15 seasons with Williams, McLaren, and Red Bull Racing (1994-2008); 62 podium finishes and 247 race starts Runner-up in the 2001 F1 World Drivers’ Championship; five top-three championship finishes in total, including a key role in McLaren’s 1998 Constructors’ Championship Delivered Red Bull Racing’s first Formula One podium at the 2006 Monaco Grand Prix President of the British Racing Drivers’ Club, elected 2019 (the BRDC owns and operates Silverstone Circuit) Author of The Winning Formula: Leadership, Strategy and Motivation the F1 Way (2018, Sunday Times bestseller) and autobiography It Is What It Is (2007) Co-founder of Whisper Films (Channel 4’s F1 production partner) and Velocity Experience; co-founder of More than Equal (2022), a data-led driver development programme for elite female racing drivers Channel 4 F1 commentator and analyst since 2016; previously BBC F1 pundit (2009-2016) Inaugural recipient of the McLaren Autosport BRDC Young Driver of the Year Award (1989); MBE (2010) Biography Formula One is the closest thing in sport to a working model of organisational performance under pressure. Every function – engineering, strategy, risk management, execution – must be aligned in real time, with the cost of misalignment immediate and public. David Coulthard spent 15 seasons inside that system, winning 13 Grands Prix across Williams, McLaren, and Red Bull. At McLaren through the late 1990s and early 2000s, he was part of one of the sport’s most technically and strategically demanding environments. He finished runner-up in the 2001 World Drivers’ Championship and played a central role in McLaren’s 1998 Constructors’ Championship. He later helped establish Red Bull Racing on the F1 podium in 2006 – the early foundation of what became the sport’s most dominant team. Those two environments give his perspective on performance culture an unusual range: what elite execution looks like when every resource is already optimised, and what it takes to build performance discipline in an organisation that is still finding its feet. His book The Winning Formula (2018, Sunday Times bestseller) sets out a structured framework for applying F1’s operational principles to business leadership. From pit-stop execution as a model for team accountability, to decision-making under real-time pressure with incomplete information, the book draws direct lines between elite motorsport practice and the challenges leadership teams actually face. As President of the British Racing Drivers’ Club – which owns and operates Silverstone Circuit – he holds an active governance role at the centre of the sport. Coulthard has built organisations as well as addressed them. He co-founded Whisper Films, which produces Channel 4’s Formula One coverage in the UK. He also co-founded More than Equal in 2022 – a data-led programme designed to create a pathway for the first woman to race in Formula One in the modern era. That combination of elite sporting record, published intellectual framework, and active commercial and institutional roles makes his leadership perspective harder to replicate than it might first appear. Key speaking topics High-performance decision-making under pressure Leadership accountability in elite team environments Strategy and execution alignment Performance culture and team cohesion Risk management in competitive conditions Entrepreneurship and commercial venture-building in elite sport Ideal for Senior leadership and C-suite teams in high-stakes or performance-driven industries CHROs and people leaders building or benchmarking high-performance team cultures Strategy and transformation leads examining how decision-making disciplines are built and sustained under pressure Executive development programmes at major corporate, professional services, or financial institutions Audience outcomes A transferable model for decision-making under pressure, drawn directly from F1 operational practice and articulated in The Winning Formula Concrete examples of how world-class teams structure accountability when execution cannot be approximate A sharper understanding of where the gap between strategic intent and operational delivery opens up – and how elite environments close it Reference points for building cultures where performance expectations hold under stress, not just in planning conditions Practical insight into what team composition, role clarity, and real-time feedback look like when they are working at the highest level

Why organisations work with David Marquet The framework comes from an operational turnaround inside a high-consequence command environment. The crew of a nuclear submarine cannot afford the kind of leadership failure a corporate team can absorb, and the system Marquet built was tested against that standard. Intent-Based Leadership replaces the request for permission with a statement of intent, which is a specific behavioural change a leadership team can implement on Monday morning. It is a working method, not a philosophy. “Turn the Ship Around!” became a reference text inside US Navy submarine command, technology firms, manufacturers and healthcare systems. Adoption across that range of industries is rare for a leadership book. “Leadership is Language” gives senior leaders specific verbal moves to dismantle the industrial-age meeting culture that still produces compliant teams and over-burdened decision-makers. Stephen R. Covey studied Santa Fe directly and called it the most empowering organisation he had encountered. The endorsement carries weight because Covey rarely attached his name to operational case studies of this kind. Biography highlights Commanded USS Santa Fe (SSN-763) from 1999 to 2001, taking it from the lowest-rated submarine in the fleet to the highest in retention and operational evaluations. 1981 graduate of the US Naval Academy, top of class; 28 years of service in the US submarine force. Author of “Turn the Ship Around!” (Penguin Portfolio, 2013), foreword by Stephen R. Covey, called by Fortune “the best how-to manual anywhere for managers on delegating, training, and driving flawless execution.” Author of “Leadership is Language” (Penguin Portfolio, 2020), setting out six leadership plays for dismantling industrial-age meeting culture. Founder of Intent-Based Leadership International, the consulting firm operationalising the framework inside corporate, healthcare and government organisations. Named to Inc. Magazine’s Top 100 Leadership Speakers. Biography The USS Santa Fe was the lowest-rated nuclear submarine in the US fleet when David Marquet took command in 1999. Within two years it had the highest retention and operational evaluations in the force. Over the following decade, a disproportionate number of its officers were selected for submarine command of their own. The shift began with a single moment. Marquet gave an order that could not be executed on his class of submarine, and the watch officer relayed it anyway. When asked why, the answer was: because you told me to. Marquet stopped giving orders. He built a system in which crew members stated intent (“I intend to surface the boat at 0300”) and the officer’s job was to certify competence and clarity, not to authorise the decision. He calls this Intent-Based Leadership. It is now used inside manufacturers, healthcare systems, technology companies, professional sports teams and government agencies that face the same structural problem: decision-makers too far from the information, and a workforce trained to wait for instruction. Stephen R. Covey spent time aboard Santa Fe and wrote about it in “The 8th Habit”, calling it the most empowering organisation he had observed. His second book, “Leadership is Language”, extends the framework into the meeting room. Marquet argues that industrial-age verbal habits (“Does anyone have any concerns?”, “Sounds good to me”) manufacture compliance and silence dissent at the moment leaders need it most. The six plays in the book give senior teams specific replacement language, tested in environments where the cost of an unchallenged bad decision is operational rather than theoretical. Key speaking topics Intent-Based Leadership Distributed decision-making in high-consequence environments Leadership language and meeting design Psychological safety and high-reliability teams Cultural transformation in command-and-control organisations Leader development and succession at scale Ideal for CEOs and senior operating leaders rebuilding decision rights after a period of centralisation COOs and operations leaders in regulated or high-consequence industries (energy, healthcare, defence, manufacturing) CHROs and chief learning officers designing leadership development programmes that change behaviour, not vocabulary Boards and executive teams reviewing why their organisation is slow to act on information the workforce already has Audience outcomes A working language for replacing requests for permission with statements of intent, usable inside the next leadership meeting. A diagnostic for where in the organisation control, competence and clarity are out of balance. The six plays from “Leadership is Language” as a structured alternative to industrial-age meeting habits. A clearer view of which decisions a senior leader should still own, and which have been hoarded by default. Evidence, drawn from a documented operational turnaround, that distributed authority improves performance under pressure rather than weakening it.

Why organisations work with David Roberts His Exponential Leadership framework draws a hard diagnostic line between revolutionary and truly disruptive technology – giving senior teams a structured method for a decision most organisations currently make by instinct. He holds an MIT degree in Artificial Intelligence alongside a Harvard MBA, and built ventures backed by Kleiner Perkins, Vinod Khosla, and In-Q-Tel – his understanding of technology disruption is operational, not theoretical. As Vice President and two-time Director of Singularity University’s Graduate Studies Program, he has stress-tested these frameworks with senior leaders across sectors and geographies at scale. His background spans classified U.S. government programs – satellite systems, drone development, intelligence fusion centers – giving him credibility on high-stakes technological complexity that most innovation speakers cannot claim. Harvard, Stanford, and Berkeley Business Schools have written and taught case studies on his leadership and decision-making – a level of academic scrutiny that validates the substance of the framework, not just its presentation. Biography highlights MIT B.S. Computer Science and Engineering, Distinguished Graduate, majored in Artificial Intelligence and Bio-Computer Engineering Harvard MBA Vice President and two-time Director of Singularity University’s Graduate Studies Program; Distinguished Faculty member Coined the term Exponential Leadership in 2010; founder of Exponential Leadership organisation Co-founder and President of FireDrop and Zaplet, acquired by MetricStream; ventures backed by Kleiner Perkins, Vinod Khosla, Cisco, Oracle, Accenture, and In-Q-Tel Chairman of 1QBit, one of the world’s first quantum computing software companies Career U.S. government officer: Air Force officer, decorated Special Agent; led development of satellite programs and the U.S. Drone Program; received personal citation from the Director of the FBI Media coverage in the Wall Street Journal, Fortune Magazine, USA Today, The New York Times, and CNN Biography Roberts studied AI at MIT before the term had reached the boardroom – under the guidance of Joseph Weizenbaum, creator of ELIZA and one of the discipline’s founding figures. That technical grounding was followed by a Goldman Sachs M&A posting and then a career in the U.S. government, where he led the development of satellite systems and the U.S. Drone Program across multiple national agencies. By the time he entered Silicon Valley, he had spent years building the technologies that other people were still learning to name. His venture career – FireDrop and Zaplet, backed by Kleiner Perkins and In-Q-Tel and ultimately acquired by MetricStream – gave him a second operational lens: what it takes to build and fund companies around genuinely disruptive technology, not merely competitive ones. That distinction became the foundation of his intellectual contribution. In 2010, working in a government context, he coined the term Exponential Leadership – a framework built on a single, testable claim: that the leadership models most organisations rely on were engineered for incremental change, and that they structurally fail when technologies start compressing competitive timelines from decades to years. Roberts went on to serve as Vice President and two-time Director of Singularity University’s Graduate Studies Program, reaching senior leaders across sectors with that framework. His talks do not stop at diagnosing the gap between technology speed and leadership capability – they give organisations a structured method for distinguishing truly disruptive technologies from merely revolutionary ones, and a leadership model calibrated to act on that distinction. Harvard, Stanford, and Berkeley Business Schools have used his leadership and decision-making as the basis for case studies. His technology ventures have been covered by the Wall Street Journal, Fortune Magazine, and CNN. Key speaking topics Exponential Leadership Technology disruption and disruptive innovation theory Artificial intelligence and emerging technologies Quantum computing and advanced technology platforms Entrepreneurship and high-growth venture strategy Strategic decision-making in exponential environments Leadership development for technology-driven organisations Ideal for C-suite and senior leadership teams navigating technology-driven transformation Strategy and innovation leaders in sectors facing accelerating competitive disruption Corporate leadership development programmes seeking a framework for exponential change Boards and executive committees assessing long-term technology risk and strategic positioning Audience outcomes A working distinction between revolutionary and genuinely disruptive technology, with a framework for applying it to current strategic decisions Understanding of why traditional leadership models underperform in exponentially changing environments, and what a more effective model looks like in practice Clearer organisational language for discussing exponential change – moving beyond general awareness to specific, actionable diagnostic categories Exposure to emerging technologies – including AI, quantum computing, synthetic biology, and autonomous systems – framed through their leadership and strategic implications A practical foundation for aligning leadership behaviour and decision-making with the actual pace of technology change

Why organisations work with David Smith His 7 Principles framework is grounded in a specific, documented corporate turnaround – Asda’s recovery from near-bankruptcy to the UK’s No.1 Sunday Times Best Place to Work – giving boards a case study with traceable outcomes rather than a theoretical model. His book “Culture Trumps Strategy” gives leadership teams a direct, contestable argument: that most organisations are investing disproportionately in strategy and structure while the cultural conditions that determine execution go unmanaged. His book “Bad Bosses,” drawn from interviews with more than 200 CEOs and senior executives, documents the specific leadership behaviours that most consistently destroy engagement – giving HR directors and transformation leads a diagnostic, not a philosophy. He spent a decade on the Executive Board of a 170,000-person, £15bn-turnover business, which means his credibility holds in a boardroom conversation, not just an HR function. As a Companion of the CIPD – the body’s highest membership grade – and former Chairman of the Board of the Institute for Employment Studies, he can position people practice as a serious performance variable rather than a support function. Biography highlights People and IT Director at Asda (2000-2009); Executive Board member for 10 years, responsible for a workforce of 170,000 across a £15bn-turnover business Asda named No.1 Best Place to Work in The Sunday Times Best Companies survey during his tenure; Asda’s People Team also won the Personnel Today Rebus HR Award for Best HR Strategy in Line with Business Author of four books: “Asda Magic: The 7 Principles of Building a High-Performance Culture” (2012), “Culture Trumps Strategy” (2016), “Performance Management for the 21st Century” (2018), and “Bad Bosses” (2019) Companion of the Chartered Institute of Personnel and Development – the highest membership grade in the UK’s principal HR professional body Former Chairman of the Board, Institute for Employment Studies; former Commissioner, Equal Opportunities Commission; former Vice President of the CIPD for Organisation and Development Recipient of the Sam Walton Award for driving Excellence in People Policies MBA, Henley Management College; BA Business, Sheffield Hallam University Biography Most large organisations treat culture as a byproduct of leadership behaviour – something that forms over time, rather than something that is actively built. David Smith’s 15 years at Asda, where the people-led turnaround from near-bankruptcy to the UK’s No.1 Best Place to Work took roughly a decade and a half, produced a different conclusion: that culture is an engineered system, and that the principles governing it are specific and reproducible. His first book, “Asda Magic: The 7 Principles of Building a High-Performance Culture” (2012), translated that experience into a practical framework. Its argument – that employee engagement is the product of specific managed behaviours, not general sentiment – gave HR directors and CEOs a diagnostic tool rather than an aspiration. “Culture Trumps Strategy” (2016) extended the thesis: that organisations consistently over-invest in strategy and structure while underinvesting in the cultural conditions that determine whether strategy executes. Two further books addressed adjacent dysfunction. “Performance Management for the 21st Century” (2018) made the case against annual review-based systems, arguing that only regular performance coaching – not periodic appraisal – actually changes behaviour at scale. “Bad Bosses” (2019) drew on interviews with more than 200 CEOs and executives to document the leadership pitfalls that consistently destroy engagement from inside an organisation. A Companion of the CIPD and former Chairman of the Board of the Institute for Employment Studies, Smith bridges executive credibility and evidence-based people practice. His audiences include CHROs, chief executives, and transformation programme leads asking why significant investment in organisational change is not translating into measurable performance. Key speaking topics High-performance culture and employee engagement Performance management and performance coaching Culture transformation and change leadership Leadership in tough times The relationship between culture and commercial performance Communication as an organisational performance lever Managing and retaining talent in a high-performance environment Ideal for CHROs and HR directors leading culture or engagement programmes CEOs and executive teams mid-transformation seeking a cultural diagnostic Board-level and C-suite leadership development programmes Senior leaders in large, complex, or multi-site organisations Audience outcomes A specific, practical framework for diagnosing the cultural gap between stated values and daily managed reality A clearer understanding of why performance management systems fail – and what a coaching-based alternative requires Named leadership behaviours that most predictably drive disengagement – and the organisational cost of tolerating them A case study with traceable outcomes that makes the business case for culture investment to a commercially focused audience Practical language for communicating culture and engagement priorities to boards and executive teams