Leadership speakers

Why organisations work with Brian Burke He has run four NHL franchises and acted as the league’s chief disciplinarian, so the material on accountability, conduct, and hard personnel calls is drawn from decisions he actually made, not cases he studied. He built the Anaheim Ducks team that won the 2007 Stanley Cup and the U.S. squad that took Olympic silver in 2010, giving him a credible answer to how standards and culture translate into results. He co-founded the You Can Play Project after the death of his son Brendan, an inclusion initiative that became the operating standard for LGBTQ+ acceptance across professional sport. As first Executive Director of the Professional Women’s Hockey League Players’ Association, he has worked on institution-building inside a league designed from scratch, not just running established franchises. Harvard Law School training and five years as NHL Executive Vice President mean he speaks to the legal, governance, and reputational dimensions of leadership with specific authority. Biography highlights Juris Doctor, Harvard Law School, 1981 Captain of Providence Friars men’s ice hockey, NCAA (1976-77) NHL Executive Vice President and Director of Hockey Operations, 1993-1998 General manager of Hartford Whalers, Vancouver Canucks, Anaheim Ducks (Stanley Cup, 2007), and Toronto Maple Leafs General manager, United States men’s Olympic hockey team, Vancouver 2010 (silver medal) Co-founder, You Can Play Project (2012) Inductee, U.S. Hockey Hall of Fame, Class of 2023 Author, “Burke’s Law: A Life in Hockey” (Viking, 2020), with Stephen Brunt Executive Director, Professional Women’s Hockey League Players’ Association (2024) Biography The Anaheim Ducks won the Stanley Cup in 2007 under a front office that had been rebuilt almost from scratch. Brian Burke was the general manager who rebuilt it. That pattern, inherit a struggling operation, set hard standards, make uncomfortable personnel decisions, has defined four decades of his career across Hartford, Vancouver, Anaheim, Toronto, Calgary, and Pittsburgh. Before any of that, he trained as a lawyer. Burke took a Juris Doctor from Harvard Law School in 1981, then spent five years inside the NHL league office as Executive Vice President and the chief disciplinarian for on-ice conduct. The legal training shows up in how he talks about leadership: precise about process, unsentimental about accountability, aware that every decision by a senior executive is a decision the organisation will have to defend. The work changed after his son Brendan, who was openly gay, died in a 2010 car accident. With his son Patrick, Burke launched the You Can Play Project in 2012 to end homophobia in sport. The initiative has since become the reference standard for LGBTQ+ inclusion across professional leagues, and the experience gave Burke an unusually direct perspective on how cultural change happens inside organisations built around a narrow definition of toughness. His 2020 memoir “Burke’s Law: A Life in Hockey,” co-authored with Stephen Brunt, was a number one Canadian bestseller. In 2023 he was inducted into the U.S. Hockey Hall of Fame. In 2024 he took on the first executive directorship of the Professional Women’s Hockey League Players’ Association, a mandate to build institutional foundations for a league being designed in real time. Key speaking topics Leadership in high-performance sport Culture, conduct, and accountability inside elite organisations Inclusion and the You Can Play Project Decision-making under public scrutiny Building and running championship teams Governance and discipline in professional leagues Resilience and personal loss Ideal for Boards and executive teams setting conduct and accountability standards CHROs and chief culture officers working on inclusion in tradition-bound organisations Leaders running high-profile operations where decisions are reviewed in public Sports and entertainment businesses, and organisations that work closely with them Audience outcomes A concrete read on how senior leaders hold conduct standards when the easy move is to look the other way Specific examples of what it took to build a Stanley Cup-winning organisation and an Olympic medal-winning team A direct account of how the You Can Play Project changed LGBTQ+ inclusion across professional sport A sharper sense of how legal, reputational, and competitive considerations collide in senior personnel decisions Perspective from a leader who has made high-consequence calls under sustained public pressure and can explain the reasoning

Why organisations work with Brian Keating His argument about incentive systems is not borrowed from management theory. He conceived a Nobel-contending experiment, experienced a public retraction, served as a Nobel nominator, and co-founded the Simons Observatory: a $100M project involving 380+ scientists across 40+ institutions. The authority is operational. Losing the Nobel Prize (W.W. Norton, 2018) makes a specific structural case that endorsers including Brian Greene and reviewers in Nature, Science, and Scientific American have engaged with seriously: the systems organisations use to reward individuals actively prevent the inclusive, rigorous, collaborative work that produces real discovery. Into the Impossible (2021) draws from first-person conversations with 11 Nobel laureates to identify the specific mental habits (disciplined curiosity, tolerance for failure, sustained collaboration), that distinguish people who achieve genuine breakthroughs from those who optimise for recognition. He gives boards and senior leaders a precise structural vocabulary for why innovation programmes underperform: not insufficient ambition or budget, but reward architecture that was never designed for collaborative, long-horizon work. As co-director of the Arthur C. Clarke Center for the Human Imagination at UC San Diego, he bridges frontier scientific thinking and the broader question of how organisations cultivate the conditions for original thought. Biography highlights Chancellor’s Distinguished Professor of Physics, Center for Astrophysics & Space Sciences, University of California San Diego Principal Investigator and co-founder, Simons Observatory – a four-telescope array in Chile’s Atacama Desert involving 380+ scientists and engineers from 40+ institutions, with approximately $100M in funding raised Inventor of the BICEP (Background Imaging of Cosmic Extragalactic Polarization) telescope; co-leads the POLARBEAR2 and Simons Array experiments Author of Losing the Nobel Prize (W.W. Norton, 2018), reviewed in Nature, Science, and Scientific American, and endorsed by theoretical physicist Brian Greene Author of Into the Impossible (2021) and Focus Like a Nobel Prize Winner (2025), drawing on first-person interviews with Nobel laureates across physics, economics, and beyond U.S. Presidential Early Career Award for Scientists and Engineers; Fellow of the American Physical Society; Buchalter Cosmology Prize; 2022 Legend of Flight, International Air & Space Hall of Fame Host of the Into the Impossible podcast – long-form conversations with Nobel laureates, scientists, and technologists – with more than 200,000 subscribers Biography Organisations that fund innovation but reward speed tend to get neither. The dynamic is structural, not cultural: when recognition flows to individuals who move fast and announce loudly, the slow, rigorous, collaborative work that genuine breakthroughs require becomes a career liability. Brian Keating has spent more than two decades inside that tension. Not observing it from the outside, but navigating it at the frontier of experimental cosmology. Keating is the Chancellor’s Distinguished Professor of Physics at the University of California San Diego and Principal Investigator of the Simons Observatory, a four-telescope array in Chile’s Atacama Desert that he co-founded in 2016. The project grew to involve more than 380 scientists and engineers from over 40 institutions, with Keating raising approximately $100 million in funding from the Simons Foundation. Keating teaches undergraduate quantum mechanics at UC San Diego in the same weeks he records long-form conversations with Nobel laureates on the Into the Impossible podcast. Guests have included Roger Penrose, Frank Wilczek, Sara Seager, and Andrei Linde. Active experimental research alongside sustained engagement with the field’s most consequential thinkers is the working basis from which he addresses two questions senior audiences are now asking him directly: what AI does to the scientific method, and what is happening to the research university as a credentialing and funding institution. Managing that collaboration across disciplines, institutions, competitive pressures, and high-stakes scientific uncertainty is the practical foundation on which his speeches rest. That argument appears explicitly in Losing the Nobel Prize (W.W. Norton, 2018). Keating, who conceived the original BICEP telescope and was closely involved in the BICEP2 collaboration whose findings made global headlines before being retracted, uses the experience to make a case that extends well beyond physics: the Nobel Prize, as structured, rewards individual speed and competition while punishing the inclusive, methodical, collaborative work that real discoveries require. Reviewed in Nature, Science, and Scientific American, and endorsed by physicist Brian Greene, the book gives senior audiences a precise structural vocabulary for a problem most organisations recognise but struggle to name. The follow-up volumes, Into the Impossible (2021) and Focus Like a Nobel Prize Winner (2025), draw on first-person interviews with Nobel laureates across physics and economics to identify the working habits that distinguish genuine breakthrough thinkers from those who optimise for recognition. Keating is also co-director of the Arthur C. Clarke Center for the Human Imagination at UC San Diego, a recipient of the U.S. Presidential Early Career Award for Scientists and Engineers, a Fellow of the American Physical Society, and a 2022 Legend of Flight inductee at the International Air & Space Hall of Fame. His podcast, also titled Into the Impossible, has reached more than 200,000 subscribers and has hosted over 11 Nobel Prize winners. Key speaking topics Incentive systems, innovation culture, and the structural conditions for breakthrough Large-scale scientific collaboration and high-stakes research leadership AI and the future of scientific discovery, peer review, and the research workflow The structural future of higher education and the research university Cosmology, the cosmic microwave background, and the science of the early universe The culture of ambition and discovery in high-performance environments Failure, resilience, and the creative habits of exceptional thinkers The future of curiosity-driven research in an era of AI and data Ideal for Chief Innovation Officers, R&D leaders, and boards wrestling with why innovation programmes underdeliver Senior executive teams in science- and technology-intensive industries (pharma, aerospace, deep tech, energy) where collaboration at scale is a strategic challenge University presidents, provosts, and trustee boards addressing the AI-driven restructuring of higher education and the legitimacy questions facing research institutions Foundations, philanthropic funders of science, and policy bodies designing the next generation of research grants, prizes, and incentive structures Audience outcomes A clear structural diagnosis of why incentive systems that reward individual speed and visibility tend to suppress the collaborative, rigorous work that genuine breakthroughs require Practical examples – drawn from one of the most ambitious scientific projects of the past decade – of how large, distributed collaborations can be designed and sustained under uncertainty A set of mental habits and working practices, sourced from conversations with Nobel laureates, that distinguish breakthrough thinkers from those who optimise for recognition A more precise vocabulary for discussing innovation culture with boards and leadership teams – one grounded in evidence, not aspiration Perspective on how organisational ambition can be redirected from visible short-term wins toward the patient, inclusive work that produces durable results

Why organisations work with Brian McBride He has actually done the job a board is usually asking about: scaled Amazon UK as CEO, then chaired ASOS and Trainline through listed-company growth. His view on digital disruption is operator-grade, not commentator-grade, grounded in P&L decisions inside a pure-play digital business. He has governed at national scale as President of the CBI and as Lead Non-Executive on the UK Ministry of Defence Board, which gives him a rare read on the business-state interface. He speaks the language of chairs, non-executives, and regulators fluently, because those are the roles he still holds. He is credible with both traditional boards and digital-native leadership teams, and comfortable translating between them. Biography highlights CEO of Amazon.co.uk, 2006-2011 Chairman of ASOS plc, 2012-2018 Current Chair of Trainline plc President of the Confederation of British Industry, 2022-2024 Lead Non-Executive Director, UK Ministry of Defence Board, 2020-2025 Independent non-Executive, KPMG UK Public Interest Committee Honorary Doctorate, University of Glasgow; Fellow of the Royal Society of Edinburgh Biography Amazon UK was still a challenger in the British market when Brian McBride took over as CEO in 2006. By the time he left in 2011, it had become the default reference point for what digital retail looked like in the UK, and the benchmark every high-street incumbent was measured against. That experience sits underneath almost everything he has done since. After Amazon he moved into chairing listed digital businesses. He chaired ASOS plc from 2012 to 2018 through its expansion as a global online fashion retailer, and he currently chairs Trainline plc, the UK-listed online rail and coach platform. Chairing digital-first companies at public-market scale is a narrow skill, and his track record in it is unusually deep. His governance reach runs well beyond any single company. He served as President of the CBI from 2022 to 2024, a period that included the most serious institutional crisis in the organisation’s recent history, and as Lead Non-Executive Director on the UK Ministry of Defence Board from 2020 to 2025. He is now an Independent non-Executive on KPMG UK’s Public Interest Committee and a senior adviser at Scottish Equity Partners. Earlier in his career he ran Dell’s UK and Northern Europe business and was Managing Director of T-Mobile UK, where he led the UK launch of 3G. Glasgow University awarded him an honorary doctorate in 2024 for services to business and philanthropy, and the Royal Society of Edinburgh elected him a Fellow in 2025. Key speaking topics Digital business leadership at scale E-commerce strategy and platform competition Board governance in listed digital companies Transformation inside traditional businesses Public and private sector leadership The UK business and policy environment Ideal for Chairs, CEOs and board directors of listed companies facing digital-era competition Executive teams inside traditional businesses running a transformation programme Senior leaders in public sector and government-adjacent institutions working with private sector partners CBI-level industry bodies, banks, professional services firms and large retailers Audience outcomes A working view of how a pure-play digital business actually makes decisions, from someone who ran one A sharper sense of what effective board governance looks like when the business model is still changing A clearer read on where leadership styles break down in the shift from traditional to digital-native operating models A grounded perspective on the UK business environment from a former CBI President Practical reference points from Amazon, ASOS and Trainline rather than abstract case studies

Why organisations work with Bruce Dickinson The “customers into fans” argument is drawn from 40 years of evidence. Iron Maiden has sold over 90 million albums across four decades without a conventional radio or streaming strategy. Dickinson frames this as the product of an operating philosophy – not a marketing achievement – giving commercial leaders a different lens on audience loyalty that few speakers can offer with this level of firsthand verification. His aviation credentials are professional-grade, not supplementary. Dickinson holds an Airline Transport Pilot’s Licence and flew commercial Boeing 757s for Astraeus Airlines. He then founded, lost money on, restructured, and turned around a real aviation MRO business to profitability. His commentary on risk as a managed discipline – rather than a constraint to minimise – comes from the cockpit and the boardroom, not a consulting brief. His memoir is a documented argument, not a celebrity anecdote. What Does This Button Do?, published by HarperCollins and No.1 on the Sunday Times Bestseller list, is a first-person account of running two demanding professional careers simultaneously. It gives audiences and event organisers a readable reference point for the claims he makes on stage. He has lived a business turnaround, not studied one. Caerdav went from pre-tax losses of over £2 million to generating £400,000 net monthly profit after a restructure Dickinson led personally. This gives him direct credibility in conversations about founding companies, operational failure, and the discipline required to reverse course. His Honorary Group Captaincy of 601 Squadron RAF, his ranking as no.7 in Britain at fencing, and his eight-year BBC Radio 6 Music presenting career are all independently verifiable. They give the polymath narrative an evidential foundation that separates him from lifestyle speakers using the same positioning without the credentials to support it. Biography highlights Lead vocalist of Iron Maiden since 1981; the band has sold over 90 million albums and performed more than 2,000 shows worldwide Airline Transport Pilot’s Licence holder; former Boeing 757 captain for Astraeus Airlines; personally piloted Iron Maiden’s Boeing 747-400 Ed Force One on multiple world tours Founder and Chairman of Caerdav (formerly Cardiff Aviation Ltd., founded 2012), a certified aircraft maintenance, repair, overhaul and pilot training company at St Athan, South Wales, operating with EASA, FAA and UK CAA approvals Author of What Does This Button Do? (HarperCollins, 2017) – No.1 Sunday Times Bestselling Autobiography and New York Times Bestseller Honorary Group Captain, 601 (County of London) Squadron, Royal Air Force – appointed January 2020 Ranked no.7 in Great Britain at fencing (foil); named a living polymath by Intelligent Life magazine (2009) BBC Radio 6 Music presenter, 2002–2010 Biography Building a global fanbase and selling over 90 million records across four decades – without conventional radio airplay – looks like a creative achievement. Bruce Dickinson frames it differently: as the outcome of an operating philosophy applied consistently, in which giving an audience something they cannot get elsewhere becomes a structural principle rather than a marketing ambition. Dickinson is Iron Maiden’s lead vocalist, a role he has held since 1981. He is also a qualified commercial airline captain holding an Airline Transport Pilot’s Licence, who flew Boeing 757s for Astraeus Airlines and piloted the band’s Boeing 747-400, Ed Force One, on multiple world tours. When Astraeus collapsed in 2011, he founded Cardiff Aviation – later restructured as Caerdav – a certified aircraft maintenance, repair, overhaul and pilot training company operating from a former RAF base in South Wales. Holding EASA, FAA and UK CAA approvals, the company now generates £400,000 net monthly profit after a turnaround Dickinson led personally following years of losses. His memoir, What Does This Button Do?, published by HarperCollins in 2017, reached No.1 on the Sunday Times Bestseller list and became a New York Times bestseller. It is a first-person account of running two demanding professional careers simultaneously – not a retrospective on fame, but a practical argument for how creative ambition and operational discipline coexist. The specific commercial lesson he draws from that experience – turning customers into fans, not merely buyers – is developed through Iron Maiden’s documented business model and translates directly to organisations trying to build durable audience commitment in any sector. Appointed Honorary Group Captain of 601 (County of London) Squadron RAF in 2020, ranked no.7 in Britain at fencing, and named a living polymath by Intelligent Life magazine in 2009, Dickinson brings to speaking engagements a range of firsthand disciplines that give his arguments about performance, precision and resilience direct evidential weight. Key speaking topics Turning customers into fans Entrepreneurship and business building Risk management and business turnaround Creative discipline in commercial performance Team cohesion under sustained pressure Corporate culture and long-duration performance Aviation and the travel industry Ideal for CEOs, commercial directors, and senior leadership teams working on customer loyalty and brand differentiation Entrepreneur and business founder audiences seeking firsthand perspective on building and restructuring real companies under pressure Marketing and brand strategy events where the relationship between internal culture and customer commitment is the central theme Aviation, travel, and logistics sector conferences Audience outcomes A reframed understanding of customer loyalty as an operating and cultural outcome rather than a marketing result Practical principles from commercial aviation and four decades of global touring enterprise applied directly to business discipline and team performance A firsthand account of business failure, restructuring, and turnaround drawn from Caerdav’s trajectory – directly applicable to leaders navigating operational difficulty Specific language and argument for what it means to build an audience that is genuinely committed rather than merely transactional A concrete case study in how creative ambition and operational rigour function as complementary rather than competing forces in high-performance organisations

Why organisations work with Cameron Atlas The keynote runs on a documented framework. The Edge of Possible® sets out three pillars, Be Clear, Be Bold and Be Unshakable, with nine performance accelerators underneath, delivered to leadership teams as a half or full day session or across twelve months. His TEDxRoma talk “What Future Are We Creating?”, hosted on TED.com, was built around a performance involving 80 musicians from 40 countries, assembled over eight months. The talks address composure and decision quality for people running organisations through continuous change. The keynote sits on top of a working coaching practice. He runs The Edge of Possible High Performance Program with CEOs, founders, and high-performing teams, so the material is tested with clients who buy it as implementation work. He performs original music live on grand piano and acoustic guitar, offered as a closing segment where the audience suits it. Biography highlights Delivered the closing talk at TEDxRoma, “What Future Are We Creating?”, now featured on TED.com National Geographic Explorer; director of Samaná: The Last Free Flowing River of Antioquia, a documentary on the dam projects threatening Antioquia’s last free-flowing river Host of The Edge of Possible, featured as a top 100 self-improvement podcast on Apple Podcasts Performs live on grand piano and acoustic guitar as an optional closing segment, using original material written on the themes of the talk Runs The Edge of Possible High Performance Program, delivered to executive teams and as a private engagement for founders and CEOs Grew up on a farm in outback Australia in a graduating class of 11; now speaks internationally across multiple continents Biography The closing talk at Italy’s largest TEDx event, “What Future Are We Creating?”, was a performance eight months in the making, involving 80 musicians from 40 countries. It is now hosted on TED.com. Cameron Atlas organised it, and now works with leadership teams on the same question the talk asked: what people are capable of when they stop defaulting to what feels safe. The content is written for senior teams running through continuous change. The Edge of Possible® sets it out in three parts: Be Clear on purpose and direction, Be Bold enough to act before conditions feel safe, and Be Unshakable in the habits that hold performance under pressure. He has run this work with CEOs, founders, and high-performing teams for more than 15 years, delivered as a half or full day session or across twelve months. Where the audience suits it, he closes on grand piano or acoustic guitar, playing songs he wrote on the themes he has just spoken to. He also hosts The Edge of Possible, featured as a top 100 self-improvement podcast on Apple Podcasts, which covers what it takes to work past a comfortable ceiling. He grew up on a farm in outback Australia in a graduating class of eleven, and still sets the kind of goals he asks audiences to set. At 35 he put 2,000 hours into learning guitar in the first 500 days. At 41 he is training to compete in pickleball. Key speaking topics Adaptability as a performance discipline Resilience and decision-making under sustained change Composure and clarity for senior leaders Creative collaboration at scale High performance under sustained pressure Live music as an optional keynote format Ideal for CEOs, founders and executive teams running through continuous restructure or strategic change Leadership conferences and annual summits looking for a closing keynote with emotional weight Sales kick-offs and partner conferences booking an opening or closing keynote HR and people-function audiences working on resilience, wellbeing and high-performance culture Audience outcomes A clearer language for what composure under pressure looks like in senior roles A reset on the difference between motion and focus when teams are exhausted by change Where the format includes it, original music performed live in the room, written on the themes the session covers The default patterns that quietly limit progress, named and worked through in the session

Why organisations work with Carl Honoré He makes a specific, testable claim that most management culture resists: that slowing down is not a productivity concession but a competitive advantage, and he has two decades of cross-sector evidence to support it. His Slow Fix framework gives organisations a direct alternative to short-termism in problem-solving, not as a philosophical preference, but as a structured approach to decisions that actually hold. On ageing and the workforce, he converts a topic most organisations treat as a compliance or HR issue into a commercial argument: mixed-age teams outperform across measurable metrics, and ageism is a business risk, not just a social one. His work sits at the junction of two urgent organisational pressures – sustainable performance culture and the longevity economy – giving him a rare dual relevance for leadership teams and people functions simultaneously. As the originator of the Slow Movement – a framework covered by the Financial Times, Wall Street Journal, Economist and Time, among others – he brings a level of intellectual ownership that very few speakers in the workplace culture space can claim. Biography highlights Author of In Praise of Slow (2004), Under Pressure, The Slow Fix, and Bolder – published in 36 languages, with bestseller listings across multiple countries Two main-stage TED Talks – “In Praise of Slowness” and “Why We Should Embrace Aging as an Adventure” – with combined views in the millions In Praise of Slow described by the Financial Times as the foundational text of the Slow Movement Journalist whose work has appeared in The Economist, Observer, National Post, Houston Chronicle, Miami Herald, and Time Named 2024 Advocate for Aging by Next Avenue and the American Society on Aging Creator and presenter of BBC Radio 4 series Status by Carl Honoré; previously presented The Slow Coach for BBC Radio 4 and Frantic Family Rescue for ABC TV Australia Bolder selected as BBC Radio 4 Book of the Week and Reader’s Digest (UK) Book of the Month Graduated from the University of Edinburgh; reported across Europe and South America for over a decade before turning to books Biography Speed and youth are the two defaults of modern organisational culture. Carl Honoré has built a career and a global movement on the argument that both are miscalibrated, and that the evidence for changing them is stronger than most organisations acknowledge. In Praise of Slow (2004), the book that gave the Slow Movement its name and its intellectual framework, made a counterintuitive claim: that choosing when to be fast, rather than defaulting to fast, is a more reliable route to performance. The Financial Times placed it as the foundational text of the movement. His third book, The Slow Fix, extended that argument into problem-solving, building the case that organisations addicted to quick responses consistently underperform against those willing to invest time in diagnosis and depth. His more recent work, anchored in Bolder, applies the same analytical lens to age. The demographic case for rethinking older workers is well-established in research; the cultural and commercial case is Honoré’s contribution. His argument that ageism functions as a form of the same bias toward speed and novelty that distorts organisational decision-making, connects the two strands of his work into a coherent framework for leaders. In 2024, that work was recognised by both Next Avenue and the American Society on Aging, who named him an Advocate for Aging. Trained as a journalist at The Economist, Observer, and Time, among other outlets, Honoré brings a mode of inquiry to organisational topics that is grounded in evidence gathered across cultures and sectors, not in a single industry or institutional context. His two main-stage TED Talks have been viewed millions of times; his books are published in 36 languages. Key speaking topics Pace as organisational strategy The Slow Movement and workplace performance Multigenerational workforce design Ageism as a commercial risk Sustainable performance and decision quality The Slow Fix: problem-solving under pressure Status, hierarchy, and organisational culture Longevity and the future of work Ideal for CHROs and people leaders designing age-inclusive workforces and addressing talent retention across generations CEOs and senior leadership teams examining whether performance culture is undermining the quality of decisions and the depth of problem-solving Boards and executive committees navigating the commercial implications of ageing demographics and multigenerational customer bases Culture transformation leads and change management functions rethinking pace, productivity, and sustainable output Audience outcomes A clear framework for diagnosing where organisational speed becomes a liability – in decision-making, leadership, and creative work Evidence-based understanding of why multigenerational teams outperform and what structural changes enable that performance A reframed view of ageism as a commercial and strategic problem, not only a social or legal one Practical approaches drawn from the Slow Fix framework for tackling complex problems without defaulting to short-term solutions Greater awareness of the connection between pace culture and youth bias – and why addressing one typically requires addressing both

Why organisations work with Carlos Munoz Two airline company builds from scratch, not one. Vueling taken to IPO in 2006, then Volotea launched in 2011 on a deliberately different commercial model. Few entrepreneurship speakers can point to repeat, verifiable company-building at that scale. Operator credibility on a contrarian model that worked. Volotea targets secondary and medium-sized European cities that the major low-cost carriers avoid, and has scaled to c.2,000 employees and EUR 800 million plus in revenue on that thesis. First-hand perspective on founder-board disagreements about strategy. His 2007 Vueling exit came over a merger he opposed, and he went on to build a second business. Useful material for leadership audiences thinking about conviction, governance and when to walk. Fluent in the strategic language of serious buyers. ICADE undergraduate, Harvard MBA, ex-McKinsey; the commercial arguments land with finance, strategy and board audiences without needing translation. Biography highlights Founder of Vueling Airlines; CEO 2002-2007; took the company public on the Spanish stock market in 2006. Co-founder and CEO of Volotea since 2011, the airline connecting secondary and medium-sized European cities. Volotea has carried more than 55 million passengers since operations began in 2012. Former McKinsey and Company management consultant, San Francisco office, 1998-2000. MBA, Harvard Business School; undergraduate degree in Business Administration, ICADE (Universidad Pontificia Comillas), Madrid. Subject of a Harvard Business School teaching case on Vueling Airlines. Biography Most low-cost carriers in Europe compete for the same hub airports and the same passenger flows. Volotea does not. The airline, co-founded by Carlos Munoz in 2011, was built around the cities the majors had written off: medium-sized and secondary European airports, point to point, bypassing the main hubs. The bet worked. Volotea operates from around 20 bases across France, Italy and Spain, employs roughly 2,000 people, and reported revenue in the EUR 800 million plus range in 2024. More than 55 million passengers have flown the airline since it began operations in 2012. It is his second airline, not his first. Munoz founded Vueling in 2002, served as CEO through its IPO in 2006, and left in 2007 after opposing a merger with Clickair that the shareholders backed. Vueling is today part of IAG and one of the largest low-cost carriers in Europe. The career arc gives him a rare vantage point: two distinct commercial models, one exit driven by strategic disagreement, and a second company built on a thesis the first did not address. The earlier credentials explain how the commercial arguments are structured. A business degree from ICADE in Madrid, a Harvard MBA, and two years at McKinsey in San Francisco analysing low-cost carrier economics; Vueling and Volotea are applied versions of that analysis. The Vueling build has since become a Harvard Business School teaching case. Key speaking topics Entrepreneurship and founding companies at scale Business model innovation in commoditised industries Challenger strategy against entrenched incumbents Growth strategy in the airline and travel sector Customer experience as a commercial lever Founder conviction, governance and strategic disagreement Ideal for CEOs and founders of challenger businesses competing against scaled incumbents Strategy and commercial leaders rethinking where the company plays Boards and executive teams of travel, transport and consumer services companies Leadership and management development programmes focused on entrepreneurial decision-making Audience outcomes A clearer view of where incumbents are structurally unable to defend, and what that implies for positioning. A worked example of a contrarian commercial model, from thesis through to operational scale. Honest framing of the founder-board tension points that decide whether a strategy actually gets executed. Practical reference points from two separate company builds, not one, for leaders weighing a second act.

Why organisations work with Carole Gaskell Her use of Motivational Mapping gives organisations something a standard engagement survey does not: a diagnostic map of where individual and team energy is being lost and why, before it becomes a performance or retention problem. As a Master Certified Practitioner in Neuro-agility, Insights Discovery and Motivational Maps, she brings three complementary frameworks to the same conversation, addressing how people think, what drives them, and how they communicate under pressure. Her book Full Potential Leadership sets out the case for coaching-led culture change: that leaders who cannot identify what motivates their people are operating with a structural blind spot, not a skills gap. Her executive background – Marketing and Acquisitions Director at a UK Plc, involved in both flotation and the sale of the business – gives her credibility in C-suite conversations about performance as a commercial issue rather than a wellbeing one. Five Outperformer of the Year speaker awards and consistent recognition for personal impact on CEO-level audiences reflect a track record of shifting thinking in rooms where change is genuinely hard. Biography highlights Founder and CEO of Full Potential Group, one of the UK’s longest-established leadership and executive coaching firms, founded in the late 1990s Author of four books: Full Potential Leadership, Full Potential Coach, Transform Your Life, and Your Pocket Life Coach Master Certified Practitioner in Neuro-agility, Insights Discovery and Motivational Maps Five Outperformer of the Year speaker awards; voted speaker with the most personal impact on CEO and senior leadership audiences Keynote and facilitation work spanning Mercer, Tesco, PwC, NHS, Nationwide Building Society, Heinz, Lend Lease, JLL, Roche, Urenco and Starbucks, among others Speaker at CIPD conferences in the UK and Asia Pacific, Vistage CEO groups and international investment forums Former Marketing and Acquisitions Director at a UK Plc; involved in flotation and the eventual sale of the business Biography Leadership development spending has grown steadily for decades. Engagement numbers have not kept pace. Carole Gaskell, founder of Full Potential Group, has spent more than 25 years working on the reason – and what leadership teams can actually do about it. The diagnostic tools she deploys are specific and measurable. Motivational Mapping identifies nine intrinsic motivators at individual and team level, giving leaders a way to see where energy is being generated and where it is being lost. Insights Discovery profiling and Neuro-agility assessment address the other half of the picture: how people process information, communicate under pressure, and learn. Carole is a Master Certified Practitioner across all three frameworks. Her book Full Potential Leadership argues that high-performing cultures cannot be designed around strategy alone. Leaders who do not understand what motivates their people are solving a human problem with structural tools – and wondering why the results do not last. She makes that argument with organisations, not just to them. Her client work spans Mercer, Tesco, PwC, NHS, JLL and Nationwide Building Society. Conference delivery includes CIPD events in the UK and Asia Pacific and Vistage CEO forums internationally. Before founding Full Potential Group, Carole served as Marketing and Acquisitions Director at a UK Plc, working through flotation and eventual sale. That background sets the frame for how she talks about performance: not as a leadership ideal, but as a commercial outcome that depends on getting the people conditions right. Key speaking topics Motivational intelligence and workforce engagement Leadership culture and high-performance team design Coaching as an organisational capability Neuro-agility and cognitive performance at work Team diagnostics and motivational profiling Employee energy, wellbeing and sustainable performance The future of leadership in changing organisations Ideal for CHROs, CPOs and people directors building engagement and performance strategies that go beyond the annual survey CEOs and senior leadership teams seeking measurable approaches to culture and people performance L&D leaders designing programmes that address motivation and mindset, not just skills Boards and executive teams preparing for significant change where people commitment is the critical variable Audience outcomes A working framework for understanding the nine intrinsic motivators and identifying dominant drivers in themselves and their teams A diagnostic language for motivation that can be applied immediately in 1:1s, team reviews and performance conversations Specific leadership behaviours that build high-performance cultures, and the common patterns that undermine them Practical tools for sustaining motivation and energy through change, pressure and uncertainty A clearer distinction between engagement – a feeling that surveys can capture – and motivation, a variable that can be tracked and acted on

Why organisations work with Carrie Gracie Two decades reporting from inside China, including the role of BBC News’ first China Editor based in Beijing, give her a read on Party politics and economic policy that few Western commentators can match. She translates Chinese political signals into the questions a board actually needs to answer: market access, supply chain exposure, regulatory direction, and the real shape of the US-China contest. Her Peabody-winning “White Horse Village” reporting, a decade-long series tracking one community through China’s modernisation, is evidence of the long-horizon judgement she brings to shorter-cycle corporate questions. On a separate brief, her public resignation from the BBC over unequal pay, and the £361,000 settlement she donated to the Fawcett Society and Equal Pay Advice Service, make her one of the few speakers who has forced structural change at a named employer and can talk about it first-hand. She is a working broadcaster, not an academic: she handles live Q&A with senior audiences, difficult journalists, and hostile questions with the composure of someone who has presented BBC News on air for over a decade. Biography highlights Former BBC News China Editor (2013 to 2018), based in Beijing, and the first person to hold that role 33-year career at the BBC as correspondent, presenter, and editor, including Beijing bureau chief and presenter of BBC News Channel and the BBC World Service programme “The Interview” Peabody Award for the “White Horse Village” documentary series following a Chinese village through a decade of modernisation Author of “Equal: A Story of Women, Men and Money” (Virago, Little Brown) Resigned as BBC China Editor in January 2018 over unequal pay; the BBC issued a public apology and back pay settlement, which she donated in full (£361,000) to the Fawcett Society and the Equal Pay Advice Service Educated at Hertford College, Oxford (PPE) and the University of Westminster (BA Chinese); honorary graduate of the University of Exeter (2022) Biography The BBC’s first China Editor was appointed in 2013 and based in Beijing. The job was created because Western news organisations had concluded that China could no longer be covered as a regional story. Carrie Gracie held that role until January 2018, and she had already been reporting from China, on and off, for more than twenty years before it was given to her. Her reporting record in the country is unusually long for a Western journalist. She taught English and economics in Yantai and Chongqing in the mid-1980s, before joining the BBC. She covered the death of Deng Xiaoping, the 1997 Hong Kong handover, and the 2008 Beijing Olympics. Her “White Horse Village” series, which tracked a single village in Chongqing through a decade of displacement and rebuilding, won a Peabody Award for the way it read national policy through one community. That long-horizon approach is what senior audiences draw on now. She reads Chinese political and economic signals with the eye of a reporter who has watched Party congresses, five-year plans, and leadership transitions over multiple cycles. For boards exposed to Chinese markets or supply chains, this is closer to intelligence than commentary. She has a second, distinct body of work. In January 2018 she resigned as China Editor after learning that male international editors were paid substantially more for equivalent jobs. The BBC apologised publicly, backdated her pay, and Gracie donated the full £361,000 to the Fawcett Society and the Equal Pay Advice Service. Her book “Equal: A Story of Women, Men and Money” (Virago) is the account of that case and what it took to force an institution to move. Key speaking topics China’s political direction under Xi Jinping US-China strategic competition Geopolitical risk for boards and supply chains Chinese economy and market access Media, free speech, and authoritarian states Gender pay equality and institutional accountability Equal pay as a governance issue Ideal for Boards and executive committees with significant exposure to China or Asia-Pacific markets CROs, general counsel, and strategy leads pressure-testing geopolitical scenarios CHROs and reward committees reviewing pay equity, transparency, and disclosure practice Leadership audiences at financial services, industrial, technology, and consumer firms navigating the US-China contest Audience outcomes A clearer read on how Beijing makes decisions and what that means for the next three to five years of market access and regulatory risk A sharper set of questions to take into the next board or strategy review on China exposure An unvarnished account of how pay inequality survives inside a high-profile, regulated employer, and what actually shifted the institution A working journalist’s framework for distinguishing signal from noise in Chinese state communications Confidence to brief non-specialist colleagues on the commercial stakes of the US-China relationship

Why organisations work with Caspar Berry Berry’s argument has a mathematical foundation, not just a motivational one: every decision is an allocation of scarce resources under uncertainty, and the mathematics of that process produce outcomes that are counterintuitive and consistently misread by leaders operating on instinct and habit. He makes the case, grounded in decision-making science, not poker storytelling, that risk aversion is not conservatism but a measurable source of underperformance; organisations leave value on the table not by taking too many risks but by taking the wrong ones for the wrong reasons. The poker metaphor functions as a precision instrument: it makes uncertainty undeniable in a way that corporate language typically suppresses, which creates genuine permission for leaders to reexamine how they decide rather than simply defending what they have always done. Berry has taken this framework to audiences at RiskMinds International (the senior financial risk conference) and to the UK Home Office leadership, demonstrating that the argument holds at both the technically demanding and the culturally complex ends of the risk conversation. Over 400 Mind Gym training sessions and more than 2,500 keynotes across 30 countries have stress-tested and refined the material against organisations from Google and KPMG to Morgan Stanley and Barclays, audiences where the argument must be robust, not just engaging. Biography highlights MA in Economics and Anthropology, Cambridge University Professional poker player, Las Vegas: three years competing against leading professionals on the circuit Co-founded Twenty First Century Media; built to 40 people; sold to Bob Geldof’s Ten Alps Plc in 2008 Poker adviser on the 2006 James Bond film Casino Royale; co-presenter of Sky Poker and host of Poker Night Live Trainer, The Mind Gym: over 400 sessions delivered to 100+ companies Contributor, Financial Risks Today, on behavioural risk and decision-making, for financial risk professionals TEDxAcademy: “Dealing with Uncertainty”; featured speaker, RiskMinds International ‘Best New Speaker’, Academy of Chief Executives, 2008; Fellow of the RSA Over 2,500 speeches and workshops in 30+ countries; clients include Google, IBM, KPMG, Morgan Stanley, Barclays, PayPal, Shell and the UK Home Office Biography Caspar Berry studied economics at Cambridge, spent three years as a professional poker player in Las Vegas, built and sold a media company, and then built one of the more rigorous arguments in the speaking world for why most organisations are making worse decisions than they think. The career arc is unusual. The intellectual case it produces is the point. The core argument is mathematical before it is motivational. Berry treats every decision as an investment; an allocation of scarce resources under conditions of uncertainty. Decision-making science, he argues, reveals a set of counterintuitive implications that consistently lead intelligent leaders astray: some decisions that feel prudent are quantifiably expensive; some that feel reckless are simply the rational choice. Poker, where uncertainty is undeniable and unambiguous, is the vehicle through which those implications become accessible. After Las Vegas, Berry co-founded Twenty First Century Media, built it to 40 staff and sold it to Ten Alps Plc. He spent several years as a trainer at The Mind Gym (over 400 sessions across more than 100 companies) before establishing his own practice. He has since delivered over 2,500 keynotes and workshops in more than 30 countries, for clients ranging from Google, IBM and PayPal to Morgan Stanley, Barclays and the UK Home Office. He has spoken at RiskMinds International alongside senior financial risk professionals and contributes to Financial Risks Today on behavioural risk and decision-making. Berry holds a Fellowship of the RSA and was named Best New Speaker by the Academy of Chief Executives in 2008. His TEDxAcademy talk on uncertainty has been cited by investment firms as a reference point for decision-making under ambiguity. The argument is neither a poker book nor a leadership manifesto. It is a framework for thinking about risk – and it is specific enough to be genuinely useful. Key speaking topics Risk-taking and decision-making under uncertainty The mathematics and psychology of risk Organisational risk culture and innovation Intuition, judgement and cognitive bias in high-stakes decisions Calculated risk as competitive strategy Fear of failure and long-term performance Ideal for Senior leadership teams and executive boards examining risk appetite, innovation culture, or strategic decision-making Strategy and transformation leads responsible for shifting how their organisations act under uncertainty Financial services, professional services, and consulting firms where risk literacy is commercially material Conference programmers building around leadership, performance, or organisational resilience Audience outcomes A reframing of risk: from a hazard to be minimised to a resource to be understood and allocated deliberately Working understanding of how decision-making science applies to everyday business choices; including the counterintuitive implications most leaders have never been taught Greater awareness of how intuition and cognitive bias distort risk assessment, and practical means of compensating Organisational language and permission to discuss risk appetite at leadership level with precision rather than generality A renewed confidence to act under uncertainty rather than waiting for a certainty that will not arrive

Why organisations work with Caspar Craven His Big Bold Mindset® and Big Bold Circle give leadership teams a named, structured framework for changing how they think and act under pressure, not a set of borrowed principles, but a system built and tested through his own experience of pursuing extreme goals in commercial and offshore environments. His background as a KPMG Associate Director and CFO, including a technology business exit to a listed company, grounds the material in commercial and financial reality, making it credible with boards, finance teams and senior executive audiences, not only culture or L&D audiences. The argument he makes is unusual: that the behaviours required to hold a team together on a two-year ocean voyage are the same behaviours that determine whether a leadership team delivers or stalls, and he can evidence that claim from both sides of the equation. The Big Bold Circle’s 20 principles connect individual mindset to team behaviour to organisational execution, giving buyers a framework that extends beyond the event into coaching, offsites and leadership programmes. Organisations including Johnson & Johnson, GSK, Boston Consulting Group and Burberry rebook him, evidence that the material holds up under repeated use with commercially sophisticated audiences. Biography highlights Author of three Bloomsbury-published books: Where the Magic Happens, Be More Human: Rethinking the Rules of High-Performance Teamwork, and The Big Bold Mindset: Re-thinking the Rules of Leadership Former Associate Director at KPMG; former CFO in the technology sector, including a business sold to Private Equity Built, scaled and sold a technology business to a stock market listed company Team leader on trophy-winning yacht in the BT Global Challenge (2000/01) Captain of family circumnavigation (2014/16), leading a crew that included three children under ten Speaker for global organisations including Johnson & Johnson, GSK, Boston Consulting Group, Burberry, Standard Life and BAE Systems Biography Most leadership teams do not lack ambition. They lack the thinking that holds when ambition meets sustained pressure. Caspar Craven has spent three decades studying that gap, in FTSE-boardroom pressure, in the execution risk of building and selling a technology business, and in the conditions of offshore sailing, and building the frameworks that close it. His commercial background is foundational. As an Associate Director at KPMG and then CFO of a technology business sold to Private Equity, Craven worked inside the financial and strategic pressures that boards and senior leadership teams actually face. He then built and exited his own technology company, selling it to a listed firm for a seven-figure sum. That sequence – corporate discipline, then ownership, then entrepreneurial risk – is the basis of his credibility with finance, commercial and executive audiences. The two round-the-world sailing voyages are not adventure narrative. The first, as a team leader on a trophy-winning yacht in the BT Global Challenge (2000/01), tested leadership under competitive pressure and physical exhaustion. The second (2014/16), as captain of a family crew including three young children, tested something harder: sustaining shared values, clear roles and collaborative decision-making over two years in an environment where the cost of poor leadership is immediate and real. Both voyages provided the evidence base for the frameworks he now teaches. That evidence base is formalised in the Big Bold Mindset® and the Big Bold Circle, 20 principles connecting individual mindset to team behaviour to organisational execution, published across three Bloomsbury books. The framework has been applied with leadership teams at Johnson & Johnson, GSK, Boston Consulting Group, Burberry and Standard Life, among others. The core argument is practical: that the gap between ambitious goals and actual delivery is a thinking and behaviour problem, and that it can be addressed systematically. Key speaking topics Leadership mindset and behavioural change High-performance team dynamics Goal-setting and execution under pressure Decision-making in uncertainty Resilience and organisational adaptability Entrepreneurship and business growth Culture change and human-centred leadership Ideal for Senior leadership teams and executive committees setting ambitious growth or transformation targets CHROs and L&D leaders designing leadership development programmes, particularly for high-potential talent or senior cohorts Commercial and sales organisations at annual kick-offs or strategic resets Boards and C-suite audiences navigating significant change, M&A, or sustained performance pressure Audience outcomes A named, structured framework (The Big Bold Mindset® and Big Bold Circle) applicable immediately to their own goals, team dynamics and leadership behaviours Clearer understanding of why leadership teams stall under pressure, and what specifically needs to change in how they think and make decisions Practical approaches to aligning teams around ambitious goals, reducing execution friction and sustaining momentum through setbacks A shared vocabulary for discussing leadership mindset and team behaviour that moves beyond generic or abstract concepts Renewed confidence in pursuing bold goals, grounded in evidence and principle rather than motivation alone

Why organisations work with Catherine Hunt She has sat in the editor’s chair at the BBC’s flagship evening news, deciding what leads, what gets cut, and how a story is framed for millions of viewers. Few communications advisors have made those calls in real time. Her training is editorial, not presentational. She works on what a leader is actually saying and in what order, before any work on delivery, which is where most media coaching starts. She has worked across local press, national newspapers, the Press Association, and BBC television, which means she knows how the same story moves and mutates across formats. She runs CHC Media as a working consultancy, so her advice draws on current client engagements rather than archived BBC experience. Biography highlights Editor of the BBC Six O’Clock News, the corporation’s main early-evening television bulletin. Edited live BBC coverage of major domestic and international news events. Reporter for the Press Association and the Daily Mail before joining the BBC. Began in regional journalism at the Evening Argus in Brighton. Founder of CHC Media, a communications consultancy advising private and public sector clients. Author of the psychological thriller “Someone Out There,” set in Brighton. Biography The work of editing a national news bulletin is the work of deciding what matters in the next thirty minutes. Catherine Hunt did that for the BBC Six O’Clock News, one of the UK’s most-watched television programmes, choosing which stories led, which were cut for time, and how complex events were translated for a general audience. That seat carries an editorial discipline that very few communications professionals have ever held. Hunt came to the BBC after a career in print. She started at the Evening Argus in Brighton, then reported for the Press Association and the Daily Mail before moving into broadcast as a producer. Across those roles, she learned how the same fact reads differently in a wire copy line, a tabloid lead, and a televised top story. That cross-format fluency now sits underneath her advisory work. Through her consultancy CHC Media, Hunt advises private and public sector clients on the same questions she handled in the gallery: what is the story, who is it for, and what is the cleanest way to land it. The practical content is editorial first, presentational second. Leaders work on the structure and ordering of what they want to say before anything is done about how they say it. Her work suits the senior client who has to communicate something difficult and knows that the words will be recorded, clipped, and replayed. She wrote a psychological thriller in 2015, “Someone Out There,” set in Brighton, which she covered as a young reporter, which sits alongside her advisory practice as evidence of a lifetime spent on how stories are built. Key speaking topics Media interviews and high-stakes communication Newsroom decision-making and editorial judgement Message structure and prioritisation for senior leaders Crisis communications and breaking-news coverage Storytelling for public and private sector audiences The journalist’s view of corporate communications Ideal for Executive teams preparing for media interviews, regulator hearings, or analyst calls Communications and public affairs leads building internal media-skills programmes Boards and senior leaders rehearsing crisis statements and town halls Conference organisers needing an experienced moderator or panel chair with a journalist’s instinct Audience outcomes A clearer view of how a national newsroom would treat their story, and what that means for what to say first A sharper sense of which message belongs at the top of a statement, and which sits below the line Practical instincts for handling difficult interviews, hostile questions, and breaking news pressure Confidence in editing their own communications down to what actually matters