Sales & Customer Acquisition

Why organisations work with JJ Birden He translates a specific professional discipline, NFL receiver preparation, into a six-step execution model that sales leaders can actually run their teams against, not a general motivation talk. He is a credible voice on long-odds performance. At 5’10” and 157 pounds across nine NFL seasons, his career itself is the case study for the content he delivers. He is built for sales kickoffs and field events. Buyers consistently book him for national sales meetings where the brief is energy plus a usable framework, not abstract leadership theory. He is the author of When Opportunity Knocks: 8 Surefire Ways to Take Advantage, which gives sales and franchise audiences a take-home structure beyond the keynote itself. Biography highlights Nine NFL seasons, 1988 to 1996, with Cleveland Browns, Kansas City Chiefs, and Atlanta Falcons; 244 career receptions, 3,441 yards, 17 touchdowns. 8th round pick in the 1988 NFL Draft, 216th overall. Member of the University of Oregon 1985 NCAA Championship Track and Field team; inducted into the University of Oregon Athletic Hall of Fame in 2010. Pac-10 long jump champion in 1988 and qualifier for the 1988 US Olympic Trials in the long jump. Author of When Opportunity Knocks: 8 Surefire Ways to Take Advantage. Keynote client list across bureau records includes Bank of America, Aflac, Hershey, Orangetheory Fitness, Arrow Electronics, Merrill Lynch, MassMutual, Pearle Vision, and O’Reilly Auto Parts. Biography The average NFL career lasts roughly three seasons. JJ Birden played nine, at 5’10” and 157 pounds, in a position where every other receiver on the field was bigger and faster on paper. That gap between physical odds and sustained output is the substance of what he now teaches. He came into the league as an 8th round pick of the Cleveland Browns in 1988, the same year he won the Pac-10 long jump title at Oregon and qualified for the US Olympic Trials. Five seasons with the Kansas City Chiefs, two with Atlanta, and a final receiving line of 244 catches for 3,441 yards and 17 touchdowns followed. What Birden built after football is a translation of receiver preparation into business execution. The six-step Beat the Coverage frame runs from reading the field through finding the gap, playing to strengths, drawing the plan, building the reps, and executing under pressure. It is a sales kickoff framework dressed in a playbook, not a motivational metaphor. He is a University of Oregon Athletic Hall of Fame inductee, author of When Opportunity Knocks: 8 Surefire Ways to Take Advantage, and a recurring keynote at national sales meetings for organisations including Aflac, Hershey, Bank of America, Orangetheory Fitness, and O’Reilly Auto Parts. Buyers book him when the brief is execution discipline and competitive intensity for a field audience. Key speaking topics Performance under pressure Individual accountability in team environments Opportunity recognition and execution Sales team motivation and discipline Resilience and long-odds performance Preparation as a competitive variable Ideal for Sales leaders running national or regional kickoff meetings Field and franchise organisations under quarterly performance pressure Leadership audiences who want execution content rather than strategy content Athletic and high-performance programmes Audience outcomes A six-step playbook (Beat the Coverage) that sales managers can apply against specific accounts and pipeline stages A sharper read on where preparation actually drives results, separate from talent and circumstance Permission to compete from a disadvantaged position without treating it as a story about disadvantage A direct frame for individual accountability inside teams that have plateaued

Why organisations work with Dave Noll He brings a working television creator’s instinct for what survives a pitch room, drawn from selling 60-plus series and more than 3,500 episodes to global networks. The Chopped origin story is a usable case study in persistence. The format was rejected by Food Network before becoming one of the longest-running cooking competitions on US television and earning a James Beard Award. His credentials sit outside the usual corporate speaker pool, which makes the message about creative risk land differently with sales and innovation audiences who have heard the standard versions. He frames innovation as a commercial discipline rather than an ideation exercise, focused on what gets bought, what gets renewed, and what scales internationally. Biography highlights Co-creator of Chopped (Food Network, 2009 to present); franchise inducted into the Culinary Hall of Fame. Two-time Emmy Award winner and two-time Gracie Award winner. Chopped won the James Beard Award for Best Television Series in 2012. Co-founder of Keller Noll, a New York-based format development company with international productions across Canada, France, Germany, Japan, Spain, South Africa, Turkey and the United States. Creator of America Says (Game Show Network), No Kitchen Required (BBC America), Rocco’s Dinner Party (Bravo), Beat the House (HGTV), Face The Truth (CBS) and Punchline (FOX). Signed a first-look deal with Boat Rocker in 2021, reported in Deadline. Biography Chopped was rejected by Food Network the first time it was pitched in 2007. The same concept, brought back months later, became one of the longest-running cooking competition formats on US television, has aired since 2009, was inducted into the Culinary Hall of Fame and won the 2012 James Beard Award for Best Television Series. The producer behind it is Dave Noll, co-founder of Keller Noll, a New York-based format development company he runs with Cleve Keller. Together, they have created and sold more than 60 television series and produced over 3,500 episodes, with productions filmed across eight countries and a 2021 first-look deal with Boat Rocker. His value to a commercial audience is the working knowledge of what it takes to get an idea past the people who say no for a living. That includes America Says on Game Show Network, No Kitchen Required on BBC America, Rocco’s Dinner Party on Bravo, Face The Truth on CBS, and the wider game-show and competition portfolio that the partnership has built since 2007. For sales, marketing and innovation teams, his contribution is closer to a master class in commercial creativity than a leadership talk. He works in an industry where every pitch is graded on what audiences will actually choose to watch, and brings that discipline into rooms where corporate innovation often loses contact with the customer. Key speaking topics Innovation as a commercial discipline Creative persistence and pitch resilience Turning rejected ideas into market-ready products Storytelling and format thinking for brand teams Sales performance and customer-centred creativity Team-level creative culture in deadline-driven environments Ideal for Sales and revenue leadership audiences working on creative differentiation Marketing, brand and innovation teams inside consumer-facing organisations Corporate offsites and annual kick-offs that want a non-corporate voice on creativity and commercial risk Higher education and association audiences focused on entrepreneurship and media Audience outcomes A concrete example of how a category-defining product survives repeated rejection before reaching the market A working producer’s perspective on what makes a creative idea commercially durable Practical reference points from inside one of television’s most successful format development partnerships Renewed conviction in pushing creative work through internal gatekeepers without diluting it

Why organisations work with Dan Clark He is one of fewer than 250 speakers ever inducted into the National Speakers Association Speakers Hall of Fame, a peer-voted recognition that signals craft at the level of Zig Ziglar, Colin Powell, and Earl Nightingale. His Art of Significance framework gives leadership teams a language for the difference between hitting targets and building something people want to stay inside. It travels well in family business, sales, and military leadership settings. He was a primary contributing author to the first twelve volumes of Chicken Soup for the Soul, including the number two New York Times bestseller Chicken Soup for the College Soul. His stories are already in the bloodstream of audiences who did not know his name. He works at the top end of storytelling as a business discipline, teaching sales leaders and executives to construct narrative arcs that land without veering into motivational cliche. He has a long track record with U.S. military leadership audiences and with Fortune 500 sales organisations, which gives him a wider room to work than most motivational keynoters. Biography highlights Inducted into the National Speakers Association Speakers Hall of Fame, 2005. Earned the Certified Speaking Professional designation from the National Speakers Association in 1987. Primary contributing author to the first twelve volumes of Chicken Soup for the Soul; author of Chicken Soup for the College Soul, a number two New York Times bestseller. Author of The Art of Significance: Achieving the Level Beyond Success, and further titles including Influential Impact, Making of a Champion, and Transference of Trust. His short story Puppies for Sale was adapted into a 1998 Paramount short film starring Jack Lemmon, directed by Ron Krauss, with a score by Elmer Bernstein. International Board of Governors member, Operation Smile; National Advisory Board member, Operation Kids. Biography Most leadership keynotes run on frameworks. Clark runs on stories, and that choice is the argument. The Art of Significance separates successful people, who get what they think they want, from significant people, who want what they get. Clark treats that distinction as the working problem of senior leadership, not as motivational dressing. The credential stack sits behind the craft. He was inducted into the National Speakers Association Speakers Hall of Fame in 2005, a peer-voted designation held by fewer than 250 speakers in the association’s history. He earned the Certified Speaking Professional mark in 1987. Before that, he was a scholarship athlete at the University of Utah whose football career ended with a spinal injury in a tackling drill, which is where the speaking work began. Clark’s reach into general audiences predates the keynote career by a decade. He was a primary contributing author to the first twelve volumes of Chicken Soup for the Soul, and author of Chicken Soup for the College Soul, which reached number two on the New York Times bestseller list. His short story Puppies for Sale was produced as a 1998 Paramount short film starring Jack Lemmon. The stories travel on their own, which is why the keynote lands inside corporate, military, and family business audiences that would otherwise resist the form. The work for serious organisations is not the motivation. It is the transfer. Clark teaches sales and leadership teams to build narrative arcs their own people can retell without losing the point. For organisations trying to tie culture, performance, and purpose together in front of a leadership audience, that is a specific craft, and there are very few speakers at this level still actively working the room. Key speaking topics The Art of Significance and leadership character Storytelling as a sales and leadership discipline Resilience after setback Team building and high performance culture Executive communication and platform skills Purpose-driven leadership Ideal for CEO and senior leadership offsites where the goal is shared conviction, not a content download Sales leadership kickoffs and top-performer incentive events Family business and family office leadership gatherings Military, public sector, and values-led organisations looking for a Hall of Fame keynote headliner Audience outcomes A working distinction between success and significance that leadership teams can apply to their own decisions. A repeatable approach to building and telling a business story so that it lands with a customer, a team, or a board. A renewed sense of standard inside senior teams that have drifted into transactional mode. Specific, retellable stories that give a leadership event a centre of gravity long after the session ends.

Why organisations work with Yan Lefort He has done the work commercial teams are usually only theorising about: replacing a category that funded an entire industry, in his case tobacco in Formula 1, with sponsors that pass modern scrutiny. As Commercial & Marketing Director of Sauber Motorsport from 2018 to 2022, he sat on the management board and was directly responsible for landing the long-term Alfa Romeo partnership and the Orlen title sponsorship that anchored the team’s finances. He has run the partner side and the rights-holder side of the same deal. At IWC Schaffhausen he built the Mercedes-AMG Petronas F1 partnership during the Hamilton era; at Sauber he sold the property. Few speakers can credibly describe both seats. His operating context is one of the most commercially exposed environments in business, where every quarter the product performs in public and sponsors decide whether to renew. That discipline transfers to any organisation whose revenue depends on relationship renewals under pressure. Biography highlights Commercial & Marketing Director, Sauber Motorsport AG, 2018 to 2022, and member of the Alfa Romeo Racing F1 management board Global Head of Partnerships, PR and CSR at IWC Schaffhausen, leading the IWC partnership with the Mercedes-AMG Petronas F1 team Global PR Manager for the Lucky Strike F1 programme with BAR Honda Six years at Rothmans managing the sponsorship of the Williams F1 team Ran an independent commercial and sponsorship consultancy serving OEM automotive clients including Toyota’s F1 team, sponsors, rights holders and F1 drivers Speaker, International Sports Convention, Geneva Biography When tobacco sponsorship was banned from Formula 1 in 2005, the sport lost the category that had paid most of its bills for thirty years. Teams, rights holders and agencies had to rebuild their commercial books from scratch. Yan Lefort had spent the previous decade inside that commercial machine, six years at Rothmans on the Williams F1 sponsorship and seven as Global PR Manager of the Lucky Strike F1 programme with BAR Honda. He set up his own consultancy and spent the next five years rewiring sponsorship strategies for OEM clients including Toyota’s F1 team, plus a range of sponsors, rights holders and drivers. In 2011 he joined IWC Schaffhausen as Global Head of Partnerships, PR and CSR, where he ran the luxury watchmaker’s partnership with the Mercedes-AMG Petronas F1 team through the period of Lewis Hamilton’s dominance. That gave him the brand-side view of the most demanding partner relationship in motorsport. At the start of 2018 he moved to Sauber Motorsport as Commercial & Marketing Director and joined the team’s management board. The team had no title sponsor and a weak commercial position. By the time he left in 2022 he had landed the long-term Alfa Romeo partnership that rebranded the team and the title sponsorship from the Polish energy company Orlen. During those years he worked closely with World Champion Kimi Raikkonen and ten-time Grand Prix winner Valtteri Bottas. That sequence, rights-holder to sponsor to rights-holder, agency to brand to team, gives him a practical reading of how partnership revenue is actually built and defended. He speaks to that work directly, drawing on named deals and named counterparts rather than abstractions about engagement or storytelling. Key speaking topics Sponsorship and partnership strategy Commercial leadership in Formula 1 Sports marketing and brand activation Rebuilding revenue after category disruption Luxury brand partnerships in regulated environments High-performance team commercial operations Ideal for CCOs, CMOs and heads of partnerships at sponsors and rights holders Boards of sports properties, federations and motorsport teams Brand and partnership leaders inside luxury, automotive and energy companies Commercial leadership teams whose revenue model relies on long-cycle partner renewals Audience outcomes A working view of how a modern F1 team builds and defends its sponsorship book A specific account of how a banned-category sport rebuilt its commercial model, with lessons for any industry facing regulatory or reputational disruption to its revenue base The brand-side and rights-holder-side perspectives on the same partnership, drawn from IWC’s relationship with Mercedes-AMG F1 and Sauber’s relationship with Alfa Romeo and Orlen A clearer test for whether a partnership is commercial substance or marketing decoration

Why organisations work with Richard Shotton Translates academic behavioural science into specific marketing moves, tested against named consumer brands including Google, Mondelez, BrewDog, Barclays and Sky through his consultancy Astroten. Runs original field experiments rather than recycling textbook biases, giving senior marketers fresh evidence on questions like pricing, costly signalling and admitting weakness. Author of two best-selling behavioural science books, with The Choice Factory translated into 15 languages and named Best Sales and Marketing Book at the 2019 Business Book Awards. Speaks the language of working marketers, not academics, after starting his career as a media planner on Coca-Cola, Lexus and comparethemarket before turning to behavioural science. Biography highlights Founder of Astroten, a behavioural science consultancy advising Google, Facebook, Mondelez, BrewDog, Barclays, Sky and Santander. Author of The Choice Factory (Harriman House, 2018), available in 15 languages. Winner, Best Sales and Marketing Book, 2019 Business Book Awards; voted #1 in the BBH World Cup of Advertising Books, 2018. Author of The Illusion of Choice (Harriman House, 2023) and co-author of Hacking the Human Mind (2025). Behavioural science columnist for Marketing Week; published in Campaign, The Drum, Admap and The Independent. BA in Geography, University of Oxford; MSc in Development Studies, SOAS University of London. Biography Most marketing budgets are still allocated on what customers say they prefer. The behavioural science evidence is now overwhelming that what people say and what they actually buy are different things, and that the gap is exploitable. This is the territory Richard Shotton has spent two decades mapping. He started in the industry as a media planner on Coca-Cola, Lexus and comparethemarket, before specialising in behavioural science. In 2018, he founded Astroten, a consultancy that has since worked with Google, Facebook, Mondelez, BrewDog, Barclays, Sky and Santander on questions of pricing, advertising and customer acquisition. His first book, The Choice Factory, set out 25 cognitive biases with concrete examples for marketers. It was named Best Sales and Marketing Book at the 2019 Business Book Awards, voted #1 in the BBH World Cup of Advertising Books, and is now published in 15 languages. The Illusion of Choice followed in 2023, with Hacking the Human Mind co-authored in 2025. What sets his work apart is the mix of sources. Alongside academic studies, he runs original field experiments, then writes them up for Marketing Week, Campaign, The Drum and Admap. The result is a body of work that gives commercial leaders evidence they can act on, not theory they have to translate. Key speaking topics Behavioural economics in marketing Cognitive biases and consumer choice Pricing and willingness to pay Advertising effectiveness Brand building and distinctiveness Customer habit formation Behavioural field experimentation Ideal for CMOs and marketing directors are making advertising and pricing decisions under tightening budgets. Brand and customer teams in consumer-facing categories are rebuilding their acquisition strategy. Insight, research and strategy leads who want evidence stronger than stated preference. Agency leadership teams responsible for creative and media effectiveness. Audience outcomes A working catalogue of cognitive biases with named examples of how brands have used them commercially. Sharper questioning of stated-preference research and traditional focus group outputs. Specific tactics for pricing presentation, costly signalling, habit formation and category framing. Evidence-led arguments to defend brand investment and creative quality inside the business.

Why organisations work with Roger Dooley A 20-year published track record applying neuromarketing to commercial problems, not a recent rebrand into the topic. Friction gives commercial leaders a single operational lens for finding the small frictions that quietly suppress revenue, conversion, and loyalty. Brainfluence translates academic behavioural research into 100 specific tactics marketing and CX teams can deploy, which is why the book has been translated into eleven languages. The Persuasion Engine (Wiley, 2026) gives buyers a published account of how AI is moving neuromarketing tools out of Fortune 500 research budgets and into reach of ordinary commercial teams, a shift most CX functions have not yet built a working view of. Forbes column and 400-plus episodes of the Brainfluence podcast keep him in active dialogue with the field’s leading researchers, from Robert Cialdini to Dan Ariely. Biography highlights Author of Brainfluence (Wiley, 2011), translated into eleven languages. Author of Friction (McGraw Hill, 2019), named a Top 3 Management Book and Best Business Book of 2019 by PwC’s strategy+business. Author of The Persuasion Engine (Wiley, 2026), on AI applied to behavioural science and neuromarketing. Forbes contributor on neuromarketing, customer experience and behavioural science. Host of the Brainfluence podcast, with guests including Robert Cialdini, Dan Ariely, Dan Pink, Tom Peters, Rory Sutherland, Nir Eyal and BJ Fogg. Named a Top 50 Global Thought Leader and Influencer on Customer Loyalty by Thinkers360. Biography Most marketing plans assume customers behave rationally. They do not. The gap between what a brand believes its customers are doing and what their brains are actually doing is where Roger Dooley has built his work for two decades. His 2019 book Friction (McGraw Hill) argues that the small unnecessary frictions inside a buying journey, an employee process, or a product experience are usually more powerful than the bigger strategic levers leaders prefer to discuss. PwC’s strategy+business named it a Top 3 Management Book and Best Business Book of 2019. The earlier Brainfluence (Wiley, 2011) compresses academic behavioural research into 100 marketing-grade tactics, and has been translated into eleven languages. That commercial frame is what separates Dooley from purely academic behavioural-economics voices. The Neuromarketing blog he started in 2005, his Forbes column, and 400-plus episodes of the Brainfluence podcast keep him in continuous dialogue with Robert Cialdini, Dan Ariely, Rory Sutherland, BJ Fogg and Nir Eyal, then translated for marketing, CX, and growth teams who need to ship decisions on Monday. The Persuasion Engine (Wiley, 2026) turns to AI: how language models and behavioural analytics are pushing tools once held inside Fortune 500 research budgets into the hands of much smaller commercial teams, and the governance and customer-trust questions that follow. Key speaking topics Neuromarketing and consumer neuroscience Friction in customer experience and operations Behavioural economics applied to marketing and sales AI-enabled behavioural science and persuasion Customer loyalty and brand trust Persuasion and decision architecture Ideal for CMOs and marketing leadership teams redesigning customer journeys Heads of customer experience and digital product leaders working on conversion and retention Sales leaders rebuilding playbooks around buyer psychology Growth and innovation teams testing AI-enabled behavioural tools Audience outcomes A working definition of where friction is suppressing revenue inside their own customer and employee journeys A vocabulary of behavioural mechanisms drawn from named research, not generic persuasion tropes A current read on how AI is changing the cost and access economics of behavioural research Specific, testable changes to marketing, sales or CX practice they can run inside their teams

Why organisations work with Steve Gaskin Direct senior operational experience at Scotland Yard. DCI rank with homicide and counter-terrorism case exposure is uncommon in the speaker market, where “former detective” often means a junior career repackaged. Pattern recognition that translates between domains. His sales-focused talk shows how the structure of a police suspect interview can be applied directly to a customer conversion conversation, as a working method. Current broadcast credibility. Contributions to Channel 5’s Wayne Couzens: Killer in Plain Sight and ITV’s Playboy Bunny Club Murders keep his analysis grounded in cases audiences may have followed. Decision-making content shaped by real consequences. The material is built from environments where wrong calls had immediate legal and human stakes, which gives it a weight classroom case studies cannot match. Biography highlights Former Detective Chief Inspector with the Metropolitan Police, based at New Scotland Yard, with more than 25 years of service. Case experience spans homicide, counter-terrorism-related operations and serious drug trafficking, including undercover deployment at New Scotland Yard. Contributor to UK true-crime documentary programming, including Channel 5’s Wayne Couzens: Killer in Plain Sight. Director of Huxley Events Ltd and The Crime Lab Ltd, both delivering corporate crime-themed events and consultancy. BSc in Psychology and Mathematics; executive programme at Saïd Business School, University of Oxford; Fellow of the Institute of Leadership and Management; Associate Tutor at Anglia Ruskin University. Biography Senior detectives at Scotland Yard make calls under pressure, where errors carry immediate legal and human stakes. Structured interviewing and evidence-led decision-making, the disciplines that hold up in those conditions, are learned by practice on real cases. Steve Gaskin spent more than 25 years in that environment and retired as a Detective Chief Inspector. His case experience runs from early 1980s work on the Hyde Park bombing investigation through to homicide and counter-terrorism-related operations. He also served in serious drug trafficking work at New Scotland Yard, including undercover deployment. The connecting thread is decision-making at the point where evidence is incomplete and the cost of waiting is real. That is the foundation of his corporate work. His talks draw structural parallels: police suspect interview frameworks mapped onto sales conversations, and murder squad management compared with leading teams under pressure. The result is applied technique an audience can use the next day. He contributes regularly to UK broadcast crime journalism, including Channel 5’s Wayne Couzens: Killer in Plain Sight and ITV’s Playboy Bunny Club Murders. The cases he discusses on screen are often the same ones that surface in his corporate keynotes. Key speaking topics Decision-making under pressure Investigative interviewing technique Leadership in high-stakes operational environments Workplace psychopathy and personality reading Sales conversation structure drawn from suspect interviewing Crime-based corporate storytelling Ideal for Sales leadership teams looking to apply structured suspect interviewing techniques to prospecting and conversion Senior leadership groups working on decision-making, team management and risk under pressure Corporate audiences seeking substantive after-dinner content with operational credibility Conferences in financial services, professional services and risk-focused sectors Audience outcomes A method for structuring interviews where information accuracy matters, applicable to either suspect interrogation or sales discovery Names and behavioural markers for the personality patterns most likely to disrupt a workplace, drawn from criminal psychology Concrete examples of how operational teams are led through high-pressure investigations Material drawn from recent high-profile cases he has analysed for UK broadcast

Why organisations work with Liz Jackson She has been on both sides of the table: founder of a B2B marketing firm she ran for 17 years, and now Sales & Marketing Director at M&A advisor BCMS, where she works with owner-managers through valuation, growth-to-sale, and the transition into life after exit. She runs The Fellows Group, a network of more than 200 entrepreneurs who have already sold their companies through BCMS. Few speakers can draw on a live, operational community of post-exit founders for their material. Her credibility on resilience is earned, not borrowed. She lost her sight at 25, the same year she founded Great Guns Marketing, and built the business into a multi-site national operation while blind. The MBE in 2007 was for services to business, not for personal story. She turns the conversation about disability and inclusion into a problem-solving conversation. Her framing, that disabled people develop unusually strong problem-solving instincts because they have had to, gives leadership teams a sharper lens on adversity and capability than the standard inclusion talk. Biography highlights MBE, 2007, for services to business Honorary doctorate, Staffordshire University, 2012 Founder, Great Guns Marketing, a national B2B telemarketing business she led for 17 years Sales & Marketing Director, BCMS (Initium Corporate Finance), advising owner-managers on sale and transition Host of The Fellows Group, a network of 200+ entrepreneurs who have exited their businesses through BCMS Featured on Channel 4’s Secret Millionaire Author of StartUp!, published by Pearson Prentice Hall Biography Great Guns Marketing was launched in 1998 by a 25-year-old with no degree, a £1,000 grant and a £4,000 loan from The Prince’s Trust. The same year, its founder lost her sight. Over the next 17 years the business grew into one of the UK’s leading B2B telemarketing firms, with offices across England, Scotland and Ireland. That arc is the foundation of Liz Jackson’s commercial credibility, but it is no longer her main subject. As Sales & Marketing Director at BCMS, the M&A advisor for owner-managed businesses, she now sits inside the transactions she once would have been on the other side of, coaching founders through valuation, growth-to-sale and the life that begins the day the cheque clears. She also hosts The Fellows Group, a network of more than 200 entrepreneurs who have exited their companies through BCMS. It gives her a working evidence base on what actually changes for founders after a sale, the parts that are well rehearsed and the parts that are not. That material sits behind her work on entrepreneurship, growth strategy and exit planning, and it is what distinguishes her from speakers whose entrepreneurial story stopped at the founding moment. Jackson’s MBE, awarded in 2007 for services to business, and her honorary doctorate from Staffordshire University in 2012 are the public markers of that record. The Channel 4 Secret Millionaire appearance and her book StartUp!, published by Pearson Prentice Hall, are the points where her story has reached a broader audience. Inside a leadership room, her sharpest material is on how owner-managers can run a business now with the discipline of a business that will one day be sold. Key speaking topics Entrepreneurship and scale-up leadership Growth strategy for owner-managed businesses Sale readiness and post-exit transition Sales and B2B customer acquisition Resilience and adversity in business building Disability, problem-solving and inclusion Networking and founder community Ideal for Owner-managers, founders and shareholder-directors of mid-market businesses M&A advisors, private equity portfolio companies and corporate finance audiences Sales and commercial leadership teams in B2B businesses DEI and leadership audiences seeking a substantive voice on disability and capability Audience outcomes A clearer picture of what running a business “to be sold” actually looks like operationally, not just financially Specific insight from a network of 200+ post-exit founders on what makes the transition succeed or fail A sharper framing of disability and adversity as a source of commercial problem-solving capability A direct account of how a national B2B business was built, and sustained, by a founder operating without sight

Why organisations work with Andrew Lloyd Gordon He brings a working academic’s grasp of behavioural science into the room where pricing, positioning and campaign calls actually get made, rather than leaving it at theory. His Google Digital Academy and “We Are Squared” training work gives him a current, practitioner-grade read on how digital marketing is actually taught and executed inside the platforms buyers depend on. His Warwick teaching post on the business MSc at WMG means his material is tested on senior post-graduate students, not only conference audiences, which sharpens the frameworks before they reach a client room. He has delivered to commercial, public-sector and charitable buyers at the same level of specificity – Cabinet Office, Vodafone, Lloyds, Dyson, the NHS, University of Cambridge – so the behavioural-science argument holds up outside the usual marketing-conference audience. Biography highlights Assistant Professor, WMG, University of Warwick, teaching on the post-graduate business MSc. MSc Business Psychology (Distinction), Coventry University; BA (Hons) Psychology, University of Liverpool; Organisation Studies, Warwick Business School. Trainer on Google’s “We Are Squared” digital marketing programme and member of Google’s Digital Academy training team. Client work with the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst Magazines, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge. Signature keynote topics include customer psychology, the psychology of pricing, marketing-led growth and innovation adoption. Speaks internationally across the UK, USA, Middle East, Europe and the West Indies, to audiences ranging from 30 to 3,000. Biography Buying decisions are not made on the spreadsheet side of the brain. Price sensitivity, brand preference, the decision to try something new, the decision to stay with a supplier – these sit in territory that behavioural science has spent four decades mapping. Most commercial functions have not caught up. That gap is the working material of Andrew Lloyd Gordon’s career. He is a business psychologist with an MSc from Coventry, undergraduate psychology from Liverpool and organisation studies from Warwick Business School, and he holds an Assistant Professor post at WMG, University of Warwick, teaching on the post-graduate business MSc. The academic grounding is real; the output is commercial. His practitioner credentials sit next to the academic ones. He is a trainer on Google’s “We Are Squared” digital marketing programme and a member of Google’s Digital Academy training team, which keeps his material close to how digital acquisition is actually executed inside the platforms most organisations rely on. Client work spans the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge. The argument he makes to senior commercial audiences is narrow and useful. Pricing, persuasion, innovation adoption and customer retention are psychological problems before they are channel problems, and teams built around funnels and attribution models routinely miss this. His keynotes walk leaders through the specific behavioural mechanisms – how price is perceived, how influence actually works, why new products stall on launch – and translate them into decisions marketing and product teams can take the next morning. Key speaking topics Customer psychology and the science of influence Behavioural pricing Marketing-led business growth Innovation adoption inside organisations Digital marketing strategy Applied behavioural science for commercial teams Ideal for CMOs, marketing directors and commercial leaders rebuilding how their teams think about customer decision-making. Pricing, revenue and product leaders who need a behavioural-science lens on pricing architecture and positioning. Innovation and transformation leads launching new propositions into sceptical internal and external audiences. Senior leadership teams in regulated or public-sector contexts where persuasion and adoption matter as much as the policy itself. Audience outcomes A working vocabulary for the behavioural mechanisms that drive customer choice, with named principles rather than anecdotes. Specific questions to take back to pricing, marketing and product teams about where psychology is being ignored in current practice. A sharper read on why well-resourced campaigns and launches underperform, and what to change first. Practical examples drawn from Google training and FTSE-scale client work, not laboratory studies alone.

Why organisations work with Tim Cortinovis He treats AI in sales as an operating model question, not a tooling question. The conversation shifts from “which platform” to “what does revenue generation look like when the work itself is automated” His “single-handed unicorn” thesis names a specific argument that lands with founders, scale-up CEOs and corporate innovators: the unit economics of building large companies with very small teams have changed, and the strategic implication is concrete He is one of a small number of speakers genuinely fluent in agentic AI for revenue, recognised by Thinkers360 in both the AI and Sales categories, not one or the other He delivers in English, German and Spanish, which makes him commercially useful across European corporate audiences without translation overhead The frame is business-first and pragmatic. Forbes called him a tech visionary, but the room gets actionable economics, not a tour of model capabilities Biography highlights Top 10 Thought Leader in Agentic AI and Top 10 Thought Leader in Sales, Thinkers360 Author of Selling Smarter, Not Harder; Homo Automaticus; and The Single-Handed Unicorn series Named clients include Siemens, E.ON, ING, MSC Cruises, Edelman and YPO Master of Arts in Spanish and German Linguistics, University of Hamburg Member, Global Speakers Federation and German Speakers Association Keynote languages: English, German, Spanish Biography Most “AI in sales” content is still tooling content. It explains what platforms exist, how a model can draft an email, where automation removes a click. The harder argument, the one buyers are starting to ask for, is what the commercial organisation looks like when an autonomous agent owns the workflow end to end. Tim Cortinovis works in that argument. His central thesis, the “single-handed unicorn”, names something specific. The unit economics of building a large business have changed because agentic systems can now do work that previously required headcount. For corporate leaders, the implication is not “use more AI” but a redesign of how revenue, marketing and customer operations are staffed. He has built five books around this territory, including Selling Smarter, Not Harder and Homo Automaticus, and Thinkers360 has placed him in the top ten globally for both Agentic AI and Sales. The credentials sit on top of fifteen years of operating experience in international B2B sales and marketing, primarily in IT and automation. That history shows in the room. Named clients include Siemens, E.ON, ING, MSC Cruises and Edelman, and the work is delivered across English, German and Spanish for European audiences who want practical economics rather than a tour of model capabilities. Forbes has referred to him as a tech visionary; the more useful description is that he gives a sales leadership team a defensible answer to what AI is actually for in their organisation. Key speaking topics Agentic AI in sales and revenue operations The single-handed unicorn thesis Sales and marketing automation AI-driven business model redesign Future of work in commercial functions Digital transformation in B2B sales Ideal for Chief Revenue Officers and Chief Commercial Officers running AI transformation in sales Founders and scale-up CEOs rethinking headcount under agentic AI Boards and ExCos asking what AI actually changes about commercial operating models Sales leadership offsites and B2B revenue conferences across Europe and the Americas Audience outcomes A clear position on what agentic AI changes about the structure of a revenue organisation, not just its tools A working vocabulary for the single-handed unicorn argument and where it does and does not apply Specific examples of AI-driven commercial models from companies already operating this way A sharper view of where their own sales function is automatable now versus 18 months out

Why organisations work with Lucy Hitchcock She has done the thing she talks about. Partner in Wine went from a lockdown side project to stockists at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters, with a TikTok video that drove a single-day sales lift of 1,700%. She runs the agency, Sassy Digital, that supports the playbook. Marketing teams get a practitioner view of Shopify, e-commerce design and short-form video, not a keynote abstraction of them. Her recognition is concrete and named: Telegraph and NatWest 100 Female Entrepreneurs to Watch, plus inclusion in TikTok’s Year on TikTok 2021 list. She is one of the few UK speakers who can explain how a viral moment converts into a buyer meeting at Selfridges, and what the operations behind that conversion actually look like. Biography highlights Founder of Sassy Digital, a Shopify and Squarespace digital marketing and e-commerce agency. Founder of Partner in Wine, stocked at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters. Named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list. Featured in TikTok’s Year on TikTok 2021 following a viral product launch video. Host of The Winging It Podcast, a business and entrepreneurship show produced by Sassy Digital. Featured by BBC News, Business Insider, Mail Online and The Sun on her business growth story. Biography A warm glass of wine in a London park during lockdown is an unlikely starting point for a consumer brand that ends up on the shelves at Selfridges and Liberty London. Partner in Wine, the insulated wine bottle business Lucy Hitchcock launched in 2020, took that path inside eighteen months. A single TikTok video in March 2021 drove half a million views in twelve hours and a 1,700% spike in same-day sales. The reason this matters to a commercial audience is not the virality. It is the conversion. Most brands that go viral do not end up with a buyer meeting at a flagship retailer; Hitchcock did, and then repeated it with Oliver Bonas, Urban Outfitters and Liberty. The growth was bootstrapped, run from her parents’ house in the early months, and underwritten by the agency she had already built. That agency is Sassy Digital, which she founded at 23 to help small consumer businesses with branding, Shopify builds and e-commerce design. Working both sides of the table, founder and agency operator, gives her an unusual view of where short-form social actually breaks down for product brands and where the operations have to catch up. Recognition followed the work. Hitchcock was named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list, and Partner in Wine was featured in TikTok’s Year on TikTok 2021. She hosts The Winging It Podcast, where she interviews other founders on what they actually did, not what they wish they had. Key speaking topics Direct-to-consumer brand building Short-form social and TikTok for product growth Bootstrapped e-commerce scaling Retail distribution and buyer conversion Female founder journey Digital marketing for small business Ideal for Founders and CMOs of consumer and DTC brands Marketing leaders responsible for organic social and content Retail buyer and merchandising audiences exploring emerging brands Entrepreneurship programmes and female founder networks Audience outcomes A practitioner view of how a single piece of organic content converts into retail distribution. Specific operational lessons from scaling a bootstrapped consumer brand from kitchen-table launch to Selfridges shelf. A clearer read on what actually drives short-form social performance for product, versus what looks good on a deck. A founder’s account of the unglamorous mechanics behind a viral moment: stock, fulfilment, cash, buyer outreach.

Why organisations work with Meridith Elliott Powell A researched 9-Step Formula for Thriving in Uncertainty, drawn from a study of nine companies that have survived since the late 1700s through wars, depressions, and pandemics. The framework gives sales and leadership teams a repeatable playbook rather than a motivational prompt. Twenty-five years of operating experience across banking, healthcare, and finance, including C-suite roles. The advice lands with sales leaders because it was built inside the function, not observed from outside it. Inducted into the National Speakers Association Speaker Hall of Fame (CPAE) in 2022, an award restricted to a small number of speakers globally. A credential that buyers recognise as a quality bar. A body of work that connects three commercial problems most organisations treat separately: sales performance, leadership development, and succession planning. Useful when a sponsor wants a single voice across a sales kickoff, a leadership offsite, and a board session. Biography highlights Inducted into the National Speakers Association Speaker Hall of Fame (CPAE Council of Peers Award for Excellence), 2022 Certified Speaking Professional (CSP), held by fewer than twelve percent of professional speakers globally Author of Thrive: Strategies to Turn Uncertainty to Competitive Advantage, Gold Award winner, Nonfiction Authors Association Author of Who Comes Next? Leadership Succession Planning Made Easy and co-author of The Best Sales Book Ever with Connie Podesta Member of the Forbes Coaching Council LinkedIn Learning instructor, including “Personalizing Your Customer’s Buying Experience” Biography Most sales playbooks assume the operating environment is broadly stable. Powell’s research started from the opposite premise. She studied nine companies founded in the late 1700s and early 1800s that have survived wars, depressions, financial crises, and pandemics, and reverse-engineered what those companies did consistently that newer competitors did not. The output is her 9-Step Formula for Thriving in Uncertainty, set out in Thrive: Strategies to Turn Uncertainty to Competitive Advantage, which won a Gold Award from the Nonfiction Authors Association. That research sits on top of twenty-five years of operating experience in banking, healthcare, and finance, including C-suite roles. The framework was built for sales leaders and general managers who own a number, not for a leadership-development audience. The practical claim is straightforward. Uncertainty is not a phase to wait out; it is the structural condition under which growth has to happen, and organisations that accept that can take share from competitors who are still waiting. Powell’s wider body of work extends the thesis into adjacent commercial problems. Who Comes Next? Leadership Succession Planning Made Easy addresses the pipeline problem most sales and leadership teams under-invest in until it becomes urgent. The Best Sales Book Ever, co-authored with Connie Podesta, sets out the seller behaviours that survive volatile markets. Her LinkedIn Learning courses, including “Personalizing Your Customer’s Buying Experience”, carry the same operational register into shorter-format material. The recognition is consistent with the work. Powell holds the Certified Speaking Professional designation, sits on the Forbes Coaching Council, and was inducted into the National Speakers Association Speaker Hall of Fame in 2022, a credential held by a small number of speakers globally and one buyers use as a quality filter when commissioning sales and leadership keynotes. Key speaking topics Sales strategy in uncertain markets Business growth and competitive advantage Leadership succession and pipeline development Sales team performance and culture Resilience and mental toughness in commercial roles Customer experience and buyer behaviour Ideal for Chief revenue officers, sales directors, and commercial leadership teams running national or global sales kickoffs CEOs and executive teams setting growth strategy under volatile demand conditions HR and talent leaders responsible for leadership succession in commercial functions Industry associations in banking, financial services, healthcare, and distribution sectors Audience outcomes A named nine-step framework for turning uncertainty into a source of competitive advantage, tied to real company evidence Specific commercial behaviours sales teams can adopt when the macro environment is working against them A succession-planning lens leaders can apply to the next eighteen months, not the next five years Sharper language for talking to customers when buying decisions are slower and more conservative