Jon Acuff

Jon Acuff is a New York Times bestselling author and keynote speaker who helps corporate and conference audiences improve performance, achieve goals, and strengthen leadership communication.

  • New York Times bestselling author of multiple books.
  • Author of Soundtracks, Finish, Start, Do Over, Quitter, and All It Takes Is a Goal.
  • INC Top 100 Leadership Speaker.
  • Delivers keynotes for corporate and conference audiences internationally.
  • Has spoken for organisations including Microsoft, Walmart, Nissan, Nokia, FedEx, Chick-fil-A, Lockheed Martin, and Comedy Central.
  • Host of the podcast All It Takes Is a Goal.

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Key speaking topics

  • Goal achievement
  • Performance improvement
  • Leadership communication
  • Overthinking and decision-making
  • Personal effectiveness
  • Workplace motivation
  • Behaviour change

Ideal for

  • Corporate leadership teams
  • Sales and performance-driven teams
  • Company-wide conferences and annual meetings
  • Organisations focused on execution and accountability

Audience outcomes

  • Clear frameworks for setting and completing meaningful goals
  • Practical tools to reduce overthinking and improve decision-making
  • Greater clarity on personal and team performance habits
  • Structured approaches to turning ideas into completed work
  • Shared language around accountability and execution

Why organisations work with Jon Acuff

  • Combines bestselling author insight with corporate keynote experience.
  • Translates goal-setting and performance concepts into structured, usable frameworks.
  • Trusted by global brands across multiple industries.
  • Aligns individual motivation with organisational execution priorities.

Biography

Jon Acuff is a New York Times bestselling author and keynote speaker whose work centres on goal achievement, performance, and leadership communication within organisations.

He is the author of multiple books including Soundtracks, Finish, Start, Do Over, Quitter, and All It Takes Is a Goal. His writing translates complex ideas about overthinking, productivity, and behaviour change into structured, practical frameworks that support execution at scale.

Recognised as an INC Top 100 Leadership Speaker, Jon delivers keynotes for corporate and conference audiences internationally. His client list includes Microsoft, Walmart, Nissan, Nokia, FedEx, Chick-fil-A, Lockheed Martin, and Comedy Central, reflecting experience across sectors and leadership contexts.

Alongside his books and keynote work, he hosts the podcast All It Takes Is a Goal, extending his focus on sustained performance and practical goal-setting strategies for modern workplaces.

Based in the Nashville, Tennessee area, Jon works with organisations seeking to strengthen accountability, improve decision-making, and align individual ambition with collective results.

Talks

Soundtracks: How the Best Teams Overcome Overthinking to Navigate Change, Increase Productivity and Win Consistently

This keynote explores how overthinking affects performance at work and introduces a practical framework to help teams replace unproductive thought patterns with constructive ones that support change and consistent results.

Key takeaways:

  • How to retire broken “soundtracks” that hold individuals and teams back
  • How to replace them with new, productive thought patterns
  • How to repeat effective soundtracks until they become automatic habits

Procrastination Proof: Never Get Stuck Again

Based on research into why people fail to live up to their potential, this talk examines procrastination as a permission issue rather than a time-management problem, outlining four permissions that help individuals and teams move from delay to action.

Key takeaways:

  • The four permissions: Dream, Plan, Do, and Review
  • How different working styles get stuck at different stages
  • Practical ways to identify what is holding you back and act on it immediately

From Start to Finish: How to Give Yourself the Gift of Done

Drawing on research into goal completion, this keynote focuses on why most goals fail and what it takes to turn chronic starters into consistent finishers in organisations where execution matters.

Key takeaways:

  • Research-based principles behind effective goal completion
  • How to move from starting projects to finishing them
  • Practical strategies to complete more of what matters in distraction-filled environments

Do Over: Investing in the 4 Things that Every Great Business Needs to Navigate Change

This talk frames change as a “Do Over” and outlines four core investments, Relationships, Skills, Character and Hustle, that help organisations respond effectively to different types of business disruption.

Key takeaways:

  • The four investments required to navigate change: Relationships, Skills, Character and Hustle
  • The four seasons of change: Ceiling, Bump, Jump and Opportunity
  • Practical approaches to applying existing strengths in new ways during periods of transition

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Videos

Testimonials

If you haven't booked Jon Acuff for a virtual event yet, you're missing out! He hit a home-run with his wildly popular "Pivot Don't Panic" webinar and the viewer feedback has been 5 stars. Jon even tailored some of the content to our specific audience for deeper engagement. He's just as engaging on-screen as he is in person, his studio-set up is top-notch, and the content is timely and invaluable. I would highly recommend booking him for any virtual event that meets your needs.
Lisa Shevy
Manager, Community Engagement Southwest Region, Thrivent
Jon spoke to a group of players working to build their professional skills and identify areas of interest outside of football. The principles Jon focused on were relevant, motivational, and enlightening for the group. Jon is also very relatable in his content and delivery and approachable while engaging in follow up questions and conversations. Ultimately, he helped set the stage for the players to succeed in their off-season pursuits.
Connor Ford
Player Manager, NFL Players Association
As a healthcare company, we're no stranger to rapid change, but it's important to clearly communicate to the company about how we will adapt. Jon Acuff was an exceptional keynote speaker who took the challenge to address this issue head-on by articulating how to navigate disruption and use it as positive momentum. His presentation was equal parts educational, motivational and funny, keeping the crowd engaged for 60 minutes. We received such positive feedback from attendees, acknowledging that Jon was an engaging speaker and provided actionable takeaways. We look forward to having Jon speak at future events!
Stuart Clark
CEO, Premise Health
The human desire for a greater purpose and to chase one's dream is often a heavy subject, but Jon Acuff inspires audiences and shares achieving your dream as not a chasing of the wind, but as an attainable goal for anyone willing to put forth the effort.
Jarron Springer
CEO, Greater Nashville Association of REALTORS
'Hustle is an act of focus, not frenzy' was just one of the messages Jon left the EMC Finance leadership with this week. Jon spoke directly into the challenges our managers are facing at a time when we need it the most. His energy, encouragement, and insight was the perfect way to wrap a week on inspired leadership.
Jon Bosland
VP, Finance, EMC Finance
Jon Acuff was brilliant and engaging. Our employees absolutely loved the talk. We didn't have any negative feedback and in our survey actually 100% of employees agreed it was value use of their time which was more than any speaker we had that week.
Erin Hartje
Microsoft

Books

Procrastination Proof: Never Get Stuck Again
In Procrastination Proof, Jon gives you permission--to dream, to plan, to do, to review. It's an easy, effective, and enjoyable f…
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How Teens Win: The Student's Guide to Accomplishing Big Goals
How Teens Win is your map to the very best treasure you'll ever discover--yourself. Your potential. Your possibility. Your future…
All It Takes Is a Goal: The 3-Step Plan to Ditch Regret and Tap Into Your Massive Potential
What if you could have a fulfilling career, a thriving marriage, strong friendships, and rewarding hobbies, all while being in th…
Your New Playlist: The Student's Guide to Tapping into the Superpower of Mindset
When you're young, your entire world is made of new. You're a movie that's barely started, a notebook with blank pages to fill, a…
Soundtracks: The Surprising Solution to Overthinking
It steals time, creativity, and goals. It's the most expensive, least productive thing companies invest in without even knowing i…