Bernard Marr
Author, keynote speaker, advisor, one of LinkedIn’s top 5 business influencers in the world
- Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.
- He is a multi-award-winning and internationally best-selling author of over 20 books, writes a regular column for Forbes and advises and works with many of the world’s best-known organisations.
- He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.
- Bernard’s latest book is ‘Generative AI in Practice’.
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Bernard Marr's 2025 Biography
About Bernard Marr
Bernard Marr was born near Hamburg in Germany, where he grew up. He then moved to Cambridge, England to complete his degrees in business, engineering and information technology. He then joined the Cambridge Judge Business School as a research fellow and later Cranfield School of Management. In 2006, Bernard left the business school world to focus on his own company Bernard Marr & Co.
Today, Bernard Marr is one of the world’s most highly respected experts when it comes to future trends, strategy, business performance, digital transformation and the intelligent use of data and AI in business. In that capacity he has worked with and advised many of the world’s best-known organisations including Amazon, Google, Microsoft, Astra Zeneca, The Bank of England, BP, NVIDIA, Cisco, DHL, IBM, HPE, Ericsson, Jaguar Land Rover, Mars, The Ministry of Defence, NATO, The Home Office, NHS, Oracle, T-Mobile, Toyota, The Royal Air Force, Shell, The United Nations, Walgreens Alliance Boots, Walmart, among many others.
He is the author of over 20 books and hundreds of high profile reports and articles, including the international best-sellers ‘Business Trends in Practice’, ’Tech Trends in Practice’, ‘Future Skills’, ‘The Intelligence Revolution’, ‘Artificial Intelligence in Practice’, ‘Data Strategy’, ‘The Future Internet’, ‘Extended Reality in Practice‘, ‘Big Data in Practice’, ‘Big Data‘, ‘Key Business Analytics‘, ‘Key Performance Indicators’, ‘The Intelligent Company’, ‘Managing and Delivering Performance’ and ‘Strategic Performance Management’. His books have been translated into over 20 languages and have earned numerous Amazon No 1 bestselling positions, won the 2022 Business Book of the Year award, the CMI Management Book of the Year award, the Axiom book award and the WHSmith best business book award.
Bernard is a major social media influencer with a combined following of 4 million people across his social media channels, newsletters, his popular content website, podcast, and regular Forbes column. LinkedIn ranked him as one of the top 5 business influencers in the world and number one in the UK. Beyond that, he has been featured on TV and radio as well as in high-profile publications such as The Times, The Guardian, The Financial Times, the CFO Magazine, the Wall Street Journal and Harvard Business Review. Bernard’s latest book is ‘Generative AI in Practice’.
Away from his professional life, Bernard has a passion for wine, and prioritises being a good husband to his wife Claire and father to his three children Sophia, James and Oliver. Together with them and their dog Millie, he lives in Milton Keynes, just north of London, England.
Bernard Marr's 2025 Talks & Topics
The most transformative and powerful technology humans have ever had.
Why it is here and how to prepare for it.
Why it is here and how to prepare for it.
Bernard can deliver customised AI talks for any industry and sector.
Key business and technology trends.
Key business and technology trends.
The datafication of business and society, impact, challenges.
Bernard Marr's Latest Books
AI Strategy: Unleash the Power of Artificial Intelligence in Your Business
Is your business truly ready for the AI revolution? Discover how to unlock the full potential of artificial intelligence and future-proof your organization with a winning AI strategy.
AI is transforming every industry – is your business keeping up? In this essential guide, bestselling author and futurist Bernard Marr provides a comprehensive playbook for leaders looking to harness the power of AI. From understanding AI’s transformative impact to developing a clear, actionable strategy, this book equips leaders with the tools they need to drive innovation, manage risks, and stay ahead in an AI-driven world.
AI Strategy is the definitive guide for leaders ready to unlock AI’s potential at scale. Covering every aspect of AI adoption – from ethical considerations and data management to employee upskilling and tech infrastructure – this book delivers real-world examples across multiple organizations and industries, from energy, healthcare and education to marketing and HR. Whether you’re just starting or scaling fast, this must-read guide will help you confidently build and execute a winning AI strategy.
Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence Is Changing Business And Society
An indispensable look at the next frontier of technological advancement and its impact on our world
Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do.
In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You’ll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will:
Navigate the complex landscapes of risks and challenges posed by Generative AI
Delve into the revolutionary transformation of the job market in the age of GenAI
Understand AI’s transformative impact on education, healthcare, and retail
Explore the boundless potentials in media, design, banking, coding, and even the legal arena
Ideal for professionals, technophiles, and anyone eager to understand the next big thing in technology, Generative AI In Practice will equip readers with insights on how to implement GenAI, how GenAI is different to traditional AI, and a comprehensive list of generative AI tools available today.
Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World
The Brand NEW Book from Bernard Marr, bestselling author behind Business Trends in Practice – Winner of Business Book of the Year 2022.
Future-proof yourself and develop critical skills for the digital future
The working world has changed dramatically in the last twenty years and it’s going to continue to transform at an even faster pace. How can the average professional stay afloat in an ocean of constant change and technological revolution?
In Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World bestselling author and futurist Bernard Marr delivers an engaging and insightful discussion of how you can prepare yourself for the digital future of work. You’ll learn which skills will be in the highest demand, why they’ll command a premium price, and how to develop them. You’ll also find:
Strategies for improving human-centered skills, like teamwork and collaboration
Straightforward explanations of digital skills, like data literacy and cyber-threat awareness
Ways to make yourself an indispensable component of future firms, and practical tips for continuous improvement
A can’t-miss book for every working professional seeking not just to survive – but to thrive – in the coming years, Future Skills belongs in the libraries of company leaders, managers, human resources professionals, educators, and anyone else with an interest in the future of work and how humanity fits within it.
Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence
Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr.
Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy.
Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.
Data-Driven HR: How to Use AI, Analytics and Data to Drive Performance
How can HR professionals utilize and leverage their organization’s data effectively, with the use of AI, for more talent attraction, better employee engagement and higher talent retention to ultimately drive performance?
AI is now an integral part of being data-driven. With this updated edition of Data-Driven HR, practitioners can unlock business potential and success through data and analytics. Covering topics such as recruitment, employee engagement, performance management, wellbeing and training, HR practitioners can benefit from knowing how to really be data-driven through the use of data and AI.
HR teams will learn how to identify business goals, scrutinize useful sources of data and gain rich and diverse insights from their vast amounts of data. This book brings guidance on how to manage challenges that come with data and AI, as well as how to responsibly and transparently use data to improve decision making. It also includes predictive analytics and how to place warning systems into databases for any potential workforce issues. Packed with practical advice, key takeaways and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.
Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.
Big data is on the tip of everyone’s tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.
Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers
Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more
Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking
Develop your own big data strategy by accessing additional reading materials at the end of each chapter
Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems
Cyber-solutions to real-world business problems
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others.
Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries:
Understand how specific business problems are addressed by innovative machine learning methods
Explore how current artificial intelligence applications improve performance and increase efficiency in various situations
Expand your knowledge of recent AI advancements in technology
Gain insight on the future of AI and its increasing role in business and industry
Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.
The Intelligence Revolution: Transforming Your Business with AI
Artificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how to harness and integrate it with your business strategy.
We all know about driverless cars, automated production lines and chatbots but how do you ensure your business keeps up and where do you start? Bestselling author and strategy guru, Bernard Marr, argues that AI absolutely applies to your business and explains how to design an AI strategy that will guarantee its success. The Intelligence Revolution explores the opportunities and challenges that come with this monumental new taskforce that is defining the new standards of business.
Guiding us through intelligent products, services and work processes, The Intelligence Revolution illustrates how new technologies are impacting customer experience, product and service design and work efficiency. Bernard Marr delights us with fascinating case studies of businesses excelling at maximizing the potential of AI like Netflix, Autodesk, Disney, Rolls Royce and Amazon.
Don’t be left behind. Instead, discover how to turbocharge your business.
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