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Jim Lawless

Inspirational speaker and author of Taming Tigers

A true architect of change, Jim Lawless has devoted the last two decades of his professional life to understanding and delivering transformation, handling uncertainty and risk and creating and operating in ‘no normal’ environments.

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Jim Lawless's Videos

What Jim Lawless's Clients Say

Here is some of the feedback from audiences and clients who have worked with Jim.

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  • English
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CHECK AVAILABILITY

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Check Jim Lawless's availability for your event

Complete the form below to check Jim Lawless's availability. If you prefer, you can also send an email directly to our head office.

How would Jim Lawless deliver their presentation at your event?
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Jim Lawless's 2025 Biography

Meet Jim Lawless

Record-breaking freediver and voted #1 Motivational Speaker outside of the US in the Global Guru rankings, Jim Lawless has spoken to well over a million people on five continents.

For two decades, Jim’s sole focus has been:

  • How can we manage uncertainty, transform fast and deliver high performance?
  • How can we lead to ensure our people manage uncertainty, transform fast and deliver high performance?

Founder and CEO of transformation architects Symmetry.inc, Jim and his team work with leaders globally to deliver transformation to agile, intelligent organisations. His client list ranges from Apple to Microsoft, Diageo to Paysafe Group, fast-growth companies and Olympic Teams.

Jim is the author of the international best seller ‘Taming Tigers – How to do things you never thought you could’ (Random House).

Uniquely, he insists on walking the walk, not just talking the talk. He became a televised jockey, (and lost 25% of his bodyweight), within 12 months of sitting on a horse and became the deepest freediver in British history within 8 months; he is the first Briton to pass the magic 100m barrier.

Both ‘impossible’ transformations were undertaken to test and validate the Rules for Taming Tigers. Both were done alongside his day job – as transformations always are.

Jim is loved internationally for his energy, humour and lasting impact on mindset, and action. He delights with his personal experiences and leaves a highly credible and powerful new vocabulary behind him that lives on in the organisation.

Jim holds a degree in Law and spent the first decade of his career as a commercial solicitor in the City of London and International Legal Counsel with a global tech company. He founded Optimise in 2000 which has evolved into Symmetry today.

Outside of his work, Jim is a dad, friend, helicopter pilot and triathlete.

Jim Lawless's 2025 Talks & Topics

Exactly how to do things you never thought you could.

High performing teams know why they are so. They have an architecture: proven engineering embedded within a robust design that is unique to the task and team.

How to operate outside the comfort zone, successfully, healthily and happily, in an age of no normal.

How to create the safety and purpose your people need to operate in uncertainty and to follow you across stormy waters.

The elite freediver’s mindfulness tools and mental disciplines for handling uncertainty and risk without tension and anxiety.

Jim Lawless's Latest Books

Articles & Podcasts

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