
Magie Cook
- Built a Multimillion-Dollar Brand from $800: Started a salsa company with $800, scaling it into a national brand sold in major retailers.
- Overcame Adversity to Achieve the American Dream: From a Mexican orphanage to U.S. success—overcame homelessness to become an entrepreneur.
- Inspires Global Audiences as a Keynote Speaker: Speaks worldwide on resilience, empowerment, and purpose-driven leadership.
Magie Cook's Videos
What Magie Cook's Clients Say
"Magie had us laughing, crying, and rejoicing! She was a breath of fresh air and exactly what we needed!"
"You are truly a marvel and I’m immensely grateful you are in my life! It is done and I’m feeling every bit of joy knowing it’s happening now"
"I have never before shed a tear or laughed so hard at a commencement speech, nor have I ever seen a commencement speaker get two standing ovations!!"
"An incredible speech. Love the authenticity and the shoes for sure. What an amazing blessing it was to see you speak in person. Thank you for lighting a fire in me!"
"For the first time ever, I rushed to buy a book of the speaker I just heard. What an incredible story and a kind, funny, hardworking, brave human being. We need more of you Magie! You are an inspiration to all. I was honored to get a picture with you."
"Thank you for sharing your experiences and journey with us today. You moved me to tears so many times! You reminded me to own who I am. To be intentional and start every day with purpose and that you only need 1 yes! Keep inspiring and sharing with the world your truth. I am a better person simply from meeting you! Keep rocking it Magie Cook!"
"Thank you for your openness and inspiration. It was an honor to hear you speak and to learn more about your journey. You changed lives today! All the best to you in your greatness ahead"
"Thank you for sharing your story and experience at the WIL conference today. I have been going back and forth about opening my own ‘banh mi’ shop and hearing you speak about listening to your calling has inspired and motivated me to take the next step to move forward with that. You are amazing!"
"I sat through your session today at Linkage and I have to tell you that listening to you made me sit and really think about my life and the gaps that are stopping me from achieving my true purpose. Listening to you helped me to put so many things into perspective."
"Meeting you at WIL and watching you on stage, followed by the wonderful intimate time you spent with our most senior exec women at WIL, was a highlight of my year!"
"Thank you for your message today. Your words have resonated with me all day and I’ve quoted you this evening with my family. I’ve forced them to watch your YouTube videos and listen to the notes I took. You’ve inspired me to the point in my life where I really needed to hear you. Thank you so much much for sharing your story! You are amazing!"
"I loved haring your keynote at WIL2023! Thank you for sharing your story and your wisdom with us. Your answer to the question about how to get clear on our WHY was the compassionate slap we all needed. “It is obvious if you listen”. Thank you for modeling going big and not giving up."
"Your message around Clarity was so inspiring, and everyone talked about it the rest of the week. I especially loved the time we spend together in the smaller learning teams; you made an impact on all of our lives. Your work is so critical in the world, thank you for sharing it."
"I received so many compliments on your presentation and willingness to share with the Top of the Table group. You are an inspiration to us all. The meeting turned out to be a huge success and you set the stage by opening it in such a wonderful way."
"Wow! Even though I heard you speak before, you still blew me (and us) away! Yours was one of the best keynotes in the 20 years of our conference. Thanks for sharing your story."
"Your story was funny, ironic, engaging and your success was a testimony to your in venerable spirit as a businesswoman. You were a refreshing and welcome change. Voices like yours need to be heard by our industry."
"Magie is in high demand. She was the hit of the conference. Everyone was talking about her."
"Bravo! I cried throughout your presentation both happy and sad tears. You have forced me to take a look at myself and change for the better."
"Magie is a true professional with an empowering, heartfelt story. She is a force and has genuinely risen from the ashes in triumph. She has been a real inspiration."
"She brought down the house today. Everyone absolutely loved it and raved about it. EVERYONE!"
"I have been receiving comments from folks, and they were blown away by her candid, “real life” discussion. She has a special God-given gift that comes across in her spirit and it is contagious."
"Was Magie not amazing?! We HAD to take a stand for her!"
"The feedback we received was resoundingly positive. To sum it up in one word, the participants found you to be “inspiring”. There were many takeaways for everyone"
"A real inspiration and raw delivery. Really took you on her journey to success. The epitome of ‘never giving up’."
"You were SO GOOD! The audience LOVED your story! What a highlight!"
"A wonderful and moving keynote! There were only glowing reviews of her speech!"
"Magie is one of the best professionals I have worked with! Her personal attitude proves that the many obstacles that she had to overcome on her life path have made her a better, stronger and compassionate person."
"Your presentation yesterday was one I’ll personally never forget. The feedback from our attendees was the strongest we have ever received. Thank you for all you do."
"Our President was blown away. Our community partners have messaged me about how much they loved your speech and their teens loved it."
"Magie Cook was the perfect way to kick off our first-ever virtual conference. The attendees said it felt like she was speaking directly to them even on a virtual platform. She is the definition of grit and resilience."
"Our attendees have been raving about your presentation. I love your authenticity and positive energy."
"Home run! You knocked out of the park. You connected with us on so many levels, and we all can relate to you and understand your intent."
Available for
Languages:
- English ,
- Spanish
Magie Cook's 2025 Biography
Meet Dr. Magie Cook
Magie Cook is a visionary entrepreneur, internationally recognized speaker, and expert in business and personal development. She founded her company with just $800, later selling it alongside Garden Fresh to Campbell’s Soup for $231 million. Now, she is dedicated to helping leaders overcome adversity, unlock their future identity, and create a lasting impact in the world.
Having spent the first 18 years of her life in an orphanage, Magie developed her groundbreaking 3R Framework, which enabled her to turn adversity into an advantage. With over 30 years of experience, she equips others with the tools and strategies to accelerate their success and unleash their full potential.
Her expertise has been featured on Daystar TV, Bloomberg TV’s “The American Dream,” and numerous other major publications, magazines, and networks. She is the recipient of multiple prestigious awards, including induction into the University of Charleston’s Hall of Fame and the Nobel Entrepreneur Prize in Mexico.
Magie collaborates with Fortune 100 and 500 companies, working alongside top executives, professional athletes, influencers, and thought leaders to drive transformation and success at the highest level.
Magie Cook's 2025 Talks & Topics
In this powerful and deeply personal keynote, Magie takes the audience on a journey through the defining moments of her life—moments marked by hardship, struggle, and seemingly insurmountable adversity. But rather than breaking her, these experiences became the blueprint for her transformation. This talk explores the universal truth that adversity doesn’t diminish us—it refines us. Through raw storytelling and lived experience, Magie reveals how life’s toughest challenges shape us into stronger, wiser, and more purpose-driven individuals. She introduces her signature 3R Framework —Resourceful, Resilient, and Relentless—a mindset model born from lived experience that empowers audiences to rise, rebuild, and reimagine who they’re meant to become.
Program Takeaways:
✔ Learn how to reframe adversity as a catalyst for strategic advantage
✔ Learn how to use mental conditioning tools like power declarations and future mapping to attract the future you desire
✔ Learn how to practice future-casting to align daily actions with long-term purpose
✔ How to learn from rejection (“No”) and use it as redirection toward greater impact
✔Learn how to identify and remove internal and external roadblocks that are silently sabotaging your success.
In this powerful keynote, Magie shares what it takes for team members to create a permanent mental shift for success, how to uncover and leverage their ‘why’, and how they can visualize their journey into the future. Using research-based studies rooted in psychology and language, Magie skillfully weaves practical mental strategies with how she’s integrated these in her life experiences. Leadership and teams who understand the potential for greatness leads to organizations that have happier employees, greater productivity, more creativity, and stronger leadership.
Program Takeaways:
✔ Learn Magie’s techniques for creating a mindset shift when times get tough.
✔ Researched-backed examples of how mindset can make or break success.
✔ Inspired to take action through Magie’s against-the-odds story.
✔ Take greater accountability for performance at work and in life.
In today’s rapidly changing world, organizations that prioritize diversity, equity, and inclusion (DE&I) are better equipped to adapt and succeed. This keynote, led by Magie Cook, a Latina who overcame adversity to achieve the “American Dream” and build a multimillion-dollar company, delves into the benefits of embracing DEI in the workplace. Drawing on her personal experiences of navigating different cultures and leveraging her skills, Magie shares key insights and strategies for creating a culture of mindfulness and inclusion in your team.
Program Takeaways:
✔ Learn how to break down self-imposed barriers and achieve greater success together.
✔ Gain the tools to reframe differences as assets and build greater trust.
✔ Understand the benefits of promoting a culture of mindfulness and inclusion.
✔ Develop a more positive response to organizational changes.
Magie Cook's Latest Books

Mindful Success: How To Use Your Mind To Transform Your Life
Articles & Podcasts
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